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The Rise of Facial Recognition in China’s Real Estate Market

Some homebuyers counter the rise of facial recognition technology in real estate offices by wearing helmets during their visit.

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The issue of Chinese real estate agents using facial recognition techniques to collect information about their clients has sparked privacy concerns among Chinese social media users.

 
– By Manya Koetse, with contributions from Bobby Fung
 

A recent news report by Southern Metropolis Daily exposes how more and more real estate offices in China are working with facial recognition technologies to collect personal information about their prospective clients.

This is not the first time that the widespread use of facial-recognition techniques in the real estate industry receives attention in Chinese media. In 2019, some blogs already raised concerns over the use of such techniques and the negative impact it could have on homebuyers.

But why would the real estate industry benefit from buying expensive face recognition systems?

One reason is that these AI techniques could earn those within the industry a lot of money while reducing time-consuming conflicts over commission fees.

Using facial recognition within the real estate industry solves existing problems regarding the practice of commissions and splits in compensation, as the techniques can register when, where, and how often a certain client visited, and through which channels the eventual property purchase was made.

Besides the fact that the registration of biometric information violates the privacy of visitors, it could also mean they, as homebuyers, are losing out on big money. First-time visitors, not yet registered by the smart facial recognition cameras, can get much higher discounts.

The report by Southern Metropolis Daily claims that homebuyers could end up paying up to 300,000 yuan ($45,560) more when buying property if their face was previously recorded.

This is, among others, because agencies make a distinction between homebuyers who first come to view a property following a real estate agent’s own marketing campaign (a ‘natural visitor’ 自然到访客户) and those who have come through an intermediary (‘渠道客户’). In the latter case, the company also has to pay a commission fee to the intermediary.

This system has led to some potential homebuyers wearing helmets when visiting a real estate agency. Images of a certain ‘Brother Helmet’ (头盔哥) viewing property previously attracted attention online.

One of the companies that is mentioned by Southern Metropolis Daily as providing this kind of smart camera systems to companies is the Shenzhen-based Myunke (Mingyuan Yunke 明源云客), an internet company focusing on the “intelligent transformation and upgrading” of real estate marketing.

On Weibo, dozens of commenters suggest that the use of these techniques in China’s real estate industry is already widespread, with some sharing their own experiences as homebuyers and others saying: “I work in this industry, and it’s true.”

“Where’s our privacy?! This is too scary!”, others write, with some saying that the root of the problem lies in China’s “overly lax privacy protection.”

The ubiquity of commercial use of facial recognition has been attracting more attention recently amid rising privacy concerns.

One example is the use of built-in smart cameras by digital advertisement billboards, which measure customers’ reactions to advertisements. These digital billboard record, for example, if people look at the advertisement, how long they stay interested, and if they are male or female.

Earlier this week, a court in Hangzhou ordered a local wildlife park to delete the facial recognition data of one of its patrons, saying it was “unnecessary” and “lacked legitimacy.” An associate law professor at Zhejiang Sci-tech University named Guo Bing sued the safari park in 2019 for using mandatory facial recognition systems to register him and his wife as park visitors.

As reported by Sixth Tone, Guo decided to file this lawsuit on the grounds that the park had violated China’s consumer rights protection law by collecting sensitive personal information without the permission of its patrons.

In light of the heightened concerns around privacy and commercial use of facial recognition, a draft law to ban facial recognition systems in residential communities was recently submitted to the local legislation department in Hangzhou. This move may signal a stricter overview or even ban of mandatory collection of facial scans in residential areas.

Whether or not the use of facial recognition systems in real estate sales will be curbed any time soon is unclear. Some experts have pointed out, however, that the necessity and legitimacy of employing such techniques – which only protect the interests of the company and not the interest nor rights of the clients – is highly questionable.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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1 Comment

  1. Olivier

    December 20, 2020 at 2:49 pm

    Very interesting trends.
    We see from our clients, that more and more real estate companies offer VR experience to their client for oversea real estate.
    basically you can visit the flat you want to purchase oversea with VR glass and see what it looks like. (with the sanitary situation, Chinese can not travel to invest oversea)

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China Digital

How Social Media Is Speeding Up Zhengzhou Flooding Rescue Efforts

Chinese social media are speeding up local rescue efforts after Zhengzhou saw the heaviest rain in 1,000 years.

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Social media is utilized as a tool in the response to the floodings in Henan province. Once again, Weibo facilitates active public participation to provide immediate assistance to the people facing this natural disaster. 

On Tuesday, July 20, heavy rainfall caused major disruptions in the central province of Henan. The amount of rain over the last three days in Zhengzhou is reported to be the same as what it would usually receive in an entire year.

It is reported that Henan Province has initiated the highest-level emergency response to floods, and China’s State Flood Control and Drought Relief Bureau has dispatched a workgroup to Henan, initiating level III emergency response rescue work.

Since the evening of July 20, news and information streams on the heavy rains and floods have been dominating Chinese social media. In the midst of the disastrous events, Weibo has become an online space for people seeking help, those disseminating information on available resources, and for other related activities that help netizens engage in emergency management and accessing information.

The volume of such messages is huge, with thousands of netizens seeking ways to help speed up rescue work and actively contribute to the emergency relief efforts.

The organically improvised response protocol on social media includes the following guidelines:

  • Verify, summarize, highlight, and spread online help requests posted by people from different locations
  • Remind people to delete help-seeking posts once they have been rescued or have found assistance.
  • Disseminate relevant knowledge relating to emergency care and response, and public health information, such as how to deal with different disaster scenarios, warning people about the safety of drinking water during floods, etc.
  • Share information regarding mental health and psychosocial support during the different phases of the disaster.

 

When posts of people trapped by the heavy rain started to be published on Weibo, many online influencers, no matter what subject they usually focus on, participated in spreading help-request posts that were not getting a lot of online attention.

Erdi 耳帝, a music influencer with nearly 15 million fans on Weibo, has been retweeting the online posts of people asking for help since the night of July 20.

The social media influencer Erdi has been kept retweeting asking-for-help posts since the night of July 20.

An example of such an online emergency help request (求助贴) is the following post of July 21st, 17:15 local time:

Our entire neighborhood is cut off from water and electricity, the water level is rising to chest level, and we currently have no drinking water at the moment. Need help urgently.

Status: Verified, pending rescue.
Seeking help: Wu M**, phone 13*****27
Number of people to be rescued: five or six thousand
Location: Zhengzhou City, Henan Province, Zhengdong New District, Shangdu / Xuzhuang Street intersection, east courtyard of Shangdu Jiayuan Muzhuang district (we can’t exit the building, there is no water, no electricity, no supplies, and it’s been 24 hours)

Once people who have been trapped by the water are rescued, the user who published the post will delete the original post to make sure other emergency posts are also noticed and disseminated.

Some Weibo users engage in organizing scattered online information in one single post, e.g. posts regarding local electricity leakage, making this information more accessible and easier to understand.

One post that was among the top-shared ones this week, is a picture that includes contact information of rescue teams of both officials and civilians. When realizing that some people were unable to upload the picture due to poor internet connections caused by the heavy rain, an up-to-date and full-text version was quickly shared by netizens.

Some Weibo users listed various methods to get assistance for hearing-impaired and deaf-mute people affected by the floods, advising people to download various apps to help to communicate and translate.

Besides the more general practical advice and emergency action plans shared by Chinese social media users, there are also those who pay attention to the importance of personal hygiene during these times. Some are sending out information about menstrual hygiene needs during floods, reminding women to frequently change sanitary pads and try to keep the genital area clean and dry due to the risk of infection. A hashtag related to menstruation during the flooding momentarily ranked fifth in the top search lists (#河南暴雨 如果你出在经期<).

Information on mental health support is disseminated all across social media.

People also try to provide mental support in other ways. A student orchestra spontaneously performed at the Zhengzhou station, where dozens of passengers were left stranded in the night. The video clips of the performance went viral, with the young musicians playing two widely-known songs, “My People, My Country” (我和我的祖国) and “Ode to the Motherland” (歌唱祖国). Many social media users shared the clips and expressed how the performance moved them to tears.

Some video clips that show how ordinary people save ordinary people amid such a natural disaster have also been widely shared. One video shows citizens of Zhengzhou standing in a line and use a rope to pull people from an underground floor where they were trapped by the water flooded.

In all the aforementioned ways and many more, Weibo has become a public platform for Chinese people to respond to the Henan disaster, efficiently communicate and keep track of help requests, organize and disseminate related information, and provide access to timely knowledge and relevant advice.

With so many online influencers and ordinary netizens voluntarily joining in, the online information flows are quickly circulating, allowing for necessary public communication channels while other resources and communication methods are still overwhelmed or in the making. The last time Weibo was used as an efficient emergency communication tool was during the early days of the COVID19 outbreak in Wuhan.

“Please stand strong, Zhengzhou” and “Hang on, Henan,” many commenters write: “Help is underway!”

Also see our previous article on the situation in Zhengzhou here.

By Wendy Huang

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

The Disappearing Emoji on Weibo in Light of June 4

No candle or cake emoji on Weibo on June 4th.

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This week marks the anniversary of the Tiananmen student protests which started in April 1989 and ended with the violent crackdown on June 4th of that year.

It is the time of the year that censorship on Chinese social media intensifies, which is noticeable in various ways.

One noteworthy change is the disappearance of various Weibo emoji. Already in 2012, China Digital Times reported that the Sina Weibo platform quietly removed the candle icon from its collection of “frequently used emoticons” just before June 4. A year later, Shanghaiist also reported that the candle emoji had once again been removed, making the disappearing emoji a questionable annual Weibo tradition.

On Twitter, BBC reporter Kerry Allen (@kerrya11en) posted earlier that usually at this of year, it is not just the candle that disappears from Weibo’s list of emoji, but also the leaf, the cake, the ribbon, and the present.

A screenshot taken by What’s on Weibo on June 1st of this year showed that all emoji were still available.

But on June 3rd, three emoji had disappeared from the list, including the falling leaf (风吹叶落), candle (蜡烛), and cake (生日蛋糕).

Screenshot June 1 2021 (left) versus June 3 2021 (right).

The disappearance of the emoji means that Weibo posts that were previously made by official media using these emoji also no longer contain them – instead, only the emoji description shows up.

To circumvent censorship, social media users in China often use emoji, creative language, or images to get their message across. To keep discussions on the violent events of June 4 contained, online censors also crack down on sensitive words, numbers, photographs, and symbols.

At this time, the term ‘Tiananmen’ has not been banned on Weibo, but the only posts using the term are official ones about another anniversary, namely that of the Communist Party. The Communist Party of China will mark its 100th anniversary in July.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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