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Weibo Night Awards: These Were The Most Influential Weibo Brands, Events & Celebrities

Weibo Night looks back on Sina Weibo’s hottest celebrities and happenings of the last year.

Manya Koetse

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The evening of January 16 was Weibo Night (#微博之夜#) – the yearly much-anticipated live-broadcasted ceremony that looks back on Sina Weibo’s hottest brands, celebrities, and happenings of the last year.

Weibo Night is an event that many netizens have been looking forward to for weeks. The night has been a recurring event since 2003, when the Sina media company first started the ceremony to look back on the hottest Weibo topics and celebrities of the previous year. The night was initially known as the ‘Sina Grand Ceremony’ (新浪网络盛典) until it turned into the ‘Weibo Night’ (微博之夜) in 2010.

During the ceremony of Weibo Night, that took place on the evening of January 16 (Beijing time) at the China National Convention Center, various prices were awarded in categories such as ‘The Hottest Weibo Person of the Year’, ‘Most Influential Weibo Musician of the Year’, ‘Weibo King & Queen’, ‘The Most Influential Companies’, or the ‘Biggest Topics of the Year.’

The award ceremony was broadcasted live on Weibo and received over 510,000 comments directly below the live broadcast on the Weibo Night account page. The hashtag ‘Weibo Night’ (#微博之夜#) was used over 28 million times.

The Biggest Events of the Year

While What’s on Weibo has compiled its own A-Z of the biggest trends on Weibo of 2016, the official Weibo Night jury picked some very different topics as the top events of the year – all of which focused on the Chinese nation.

The “retrial of Nie Shubin” (#聂树斌案再审#) was chosen as one of the biggest topics of the year. Nie was a young man who was executed in 1995 after being convicted for murder. After his family campaigned to prove his innocence for over two decades, the supreme court ruled in 2016 that there was “insufficient evidence” used in Nie’s trial, and his conviction was overturned. According to many Weibo commenters, the retrial proved that China’s legal system has made a lot of progress since the 1990s.

The topic “green channel for organ transportation” (#器官转运绿色通道#) also made it to the top events of the year according to the Weibo Night jury. The topic addresses the news that China established a “green organ channel” in 2016; a faster-prioritized transport system for human organs that will shorten the time it takes for organs to get to transplant patients, avoiding unnecessary health problems and delays. The topic made headlines in May of 2016, but actually only attracted a few thousand comments on Weibo.

According to the Weibo Night awards, the year’s biggest topic was “China Cannot Get Smaller” (#中国一点都不能少#), a slogan and image posted by state newspaper People’s Daily in July of 2016 around the time of the South China Sea trial that was brought to the tribunal in The Hague by the Philippines, which argued that Chinese activities in the disputed waters of the South China Sea are illegal.

The tribunal ruled that China’s sovereignty claims over the South China Sea indeed violated international law. The verdict angered many netizens and triggered a wave of cyber-nationalism.

The biggest Weibo topic according to the Weibo Night Awards.

The topic and image emphasizes that there is only One China, and that China includes Taiwan, Hong Kong and the disputed islands – and that there is no such thing as a ‘China’ that does not include these areas.

Other topics that were mentioned in the top event list were #D-STRONG, the election of Trump, the G20 summit, and the Beijing Hotel Assault.

DSTRONG became trending this year, as netizens celebrated the life of the terminally ill boy Dorian from the USA.

The divorce of Wang Baoqiang, which actually was one of the biggest topics of 2016, was not mentioned in the Weibo Night list. Shortly after the celebrity divorce and love scandal became one of the biggest topics on Weibo of 2016, the Chinese media watchdog announced that it would restrict the hyping of private scandals of the rich and famous.

Swimmer Fu Yuanhui with her “mystical powers.”

In the Weibo Night ‘top hashtag list’, the catchphrase “mystical powers” (#洪荒之力#) came in first. The term became trending after Olympic swimmer Fu Yuanhui used it during an interview with the state media in Rio.

Weibo’s Most Popular Artists

This year, many of the Weibo People’s Awards went to celebrities in the music category. The Weibo celebrity that won the award for being most “Internationally Influential” was Hong Kong-born American singer-songwriter Coco Lee (李玟).

Chinese pianist Lang Lang (郎朗) was awarded the price for being Weibo’s Biggest Classical Musician, and Taiwanese pop singer Zhang Xinzhe (张信哲) a.k.a. Jeff Chang was awarded with the ‘model singer’ award. Jason Zhang (张杰) won the award for Best Concert of the Year.

The award for Most Popular Singer of the Year went to Chinese rapper Z.Tao (黄子韬), who also won the Most Influential Male Singer award at the 2016 Miaopai Awards.

Lang Lang, Coco Lee and Zhang Xinzhe on stage with their awards.

The Director of the Year award went to Feng Xiaogang (冯小刚) who produced the 2016 movie I Am Not Madame Bovary (我不是潘金莲). Feng was actually awarded twice this evening, as his film also became Weibo’s Best Movie of the Year.

I Am Not Madame Bovary by Feng Xiaogang became Weibo’s Best Movie of the Year.

Actresses Zhou Dongyu (周冬雨) and Ma Sichun (马思纯) were selected as winners in the Most Popular Performer category. Both women starred in the 2016 movie Soul Mate (七月与安生).

Most Influential People on Weibo

One of the most influential persons of the year, according to the Weibo Night awards, does not come as a surprise: Papi Jiang (papi酱) is the Weibo vlogger who had her big breakthrough last year with her witty online videos in which she commented on anything from family interactions to dating etiquette. In April 2016, an ad auction showed that companies were willing to pay up to 22 million RMB (3,4 million US$) to get Papi Jiang connected to their brand.

Papi Jiang, the biggest Chinese online celebrity of 2016.

The other ‘most influential’ person was Chinese table tennis player Zhang Jike (张继科), who became the number four player in the world in 2016.

In the sports category, Chinese Olympic swimmer Sun Yang (孙杨) was awarded as Best Sportsman of the Year.

Biggest Brands of the Year

Perhaps the selection of Weibo’s biggest brands of the year during this ceremony was not completely unbiased, as many of the chosen brands were also official sponsors of the show, such as Chinese electronics manufacturer Oppo or Japanese car brand Nissan.

Nissan, official sponsor of Weibo Night.

Other selected brands were e-commerce platform Jumei (聚美优品), Alibaba (阿里), Chinese smartphone and electronic brands Huawei (华为) and Xiaomi (小米), and ride-hailing app Didi (滴滴).

Especially Didi made headlines last year when it merged with its American rival Uber. Recently, the original Uber app has closed down and was replaced by an app specially made for the Chinese market.

Weibo King & Queen

One of the most anticipated awards of the night was that of the absolute ‘King’ and ‘Queen’ of Weibo – a People’s Choice Award that netizens could vote for in the weeks preceding the event.

Chinese actress Fan Bingbing (@范冰冰) was elected Weibo Queen. The actress has been among the top 10 of celebrities with the most Weibo followers for years. The 35-year-old celebrity is one of China’s most famous fashion icons and actresses. She is also the 4th highest-paid actress in the world. She currently has over 55.1 million Weibo fans, and received over 14 million votes for the title of ‘Weibo Queen’ for this year.

The Weibo ‘King’ of the year is pop group ‘TF Boys’, that received nearly 63 million votes for the ‘King’ award. The all-boy pop group has a huge fanbase in China. 2016 marked their first performance during China’s most prestigious live event – the CCTV Chinese New Year Gala, of which the 2017 Gala will be aired later this month.

– By Manya Koetse
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©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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Chinese Movies

Why Chinese Hit Movie “Her Story” is ‘Good Stuff’: Stirring Controversy and Celebrating Female Perspectives

China’s end-of-year movie hit, Her Story, is sparking debates and highlighting the rising influence of Chinese female directors.

Wendy Huang

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The Chinese comedy-drama Her Story (好东西, literally “Good Stuff”), directed by Shao Yihui (邵艺辉), has been gaining attention and sparking discussions on Weibo since its late November release in mainland China.

The film features an all-star cast including Song Jia (宋佳), Zhong Chuxi (钟楚曦), Zeng Mumei (曾慕梅), Zhao Youting (赵又廷), and Zhang Yu (章宇). It tells a quirky yet heartfelt story about two women: Wang Tiemei (王铁梅), a self-reliant single mom juggling life and work, and Xiao Ye (小叶), a free-spirited young woman navigating her chaotic relationships.

Their friendship begins when Xiao Ye starts babysitting Tiemei’s nine-year-old daughter, Wang Moli (王茉莉). Xiao Ye introduces her drummer friend, Xiao Ma (小马), to teach Moli how to play the drums, but Xiao Ma’s presence stirs jealousy in Tiemei’s unemployed ex-husband, who schemes to regain his place in the family. Blending humor with poignant insights, the film explores themes of imperfect love, friendship, and the messy process of rebuilding lives.

(“Her Story” poster and the director Shao Yihui)

The film also addresses a range of hot societal issues through dialogues woven into everyday interactions, touching on topics like menstruation stigma, sexual consent, feminism, and how family dynamics can impact personal development.

In just eight days, Her Story surpassed 300 million RMB ($41 million) at the Chinese box office (#好东西票房破3亿#). Two days later, on December 2, it exceeded 400 million RMB (#好东西票房破4亿#), and on December 7 news came out that it had surpassed the 500 million RMB ($68.7 million) mark at the box office.

The film also achieved an impressive 9.1/10 rating on Douban, a Chinese platform similar to IMDb, making it the highest-rated domestic film on Douban in 2024.

(“Her Story” on Douban)

Notably, 65.4% of voters awarded it five stars, while only 0.5% gave it one star.

 
Conflicting Views: From Feminist Film to Chick Flick
 

Despite its huge success, it is almost unavoidable for a movie this big to come without controversy. The film sparked debate on Hupu (虎扑), a platform focused on sports and men’s lifestyle, where it received a lower score of 5/10. While 33.1% of users gave it five stars, 58.4% rated it one star, reflecting divided opinions.

(“Her Story” on Hupu)

Much of the criticism comes from male viewers who feel the film undermines men by portraying them in non-traditional ways and omitting proper names for male characters, such as referring to the ex-husband only as “the ex-husband” (前夫). On the other hand, many female viewers resonate with the film’s female-centered perspective, with one scene blending household sounds and Xiao Ye’s recordings praised as a standout cinematic moment of 2024.

Interestingly, not all women appreciated the film either. A Weibo user, identified as a female scriptwriter for two Chinese TV dramas, emphasized that most of the producers of the film are male. She accused the director of hypocrisy, claiming Shao accepts money and resources from privileged men to create films that encourage female audiences to look down on average men.

She wrote, “I hope that everyone who believes in the ‘ghg’ [girl help girl] myth and supports female idols will also congratulate the male producers who will earn a lot of money from the film.”

Zhou Liming (周黎明), one of China’s most influential film critics, noted two extreme perspectives in film reviews. Some critics label the film as a “boxer film” (拳师电影) or an “extreme feminist film.”

However, the film itself suggests otherwise, as reflected in Moli’s line, “I don’t want to box,” when her father tries to convince her to take up boxing. Some audiences interpreted the line as rejecting extreme feminist messages.

In China, the term “boxer” (拳师) is used to critique certain feminists. The second character in the word for feminists (“权” [quán] in 女权主义者) is pronounced the same as the first character in “boxer” (“拳” [quán] in 拳师). This term often mocks behaviors seen as overly aggressive or lacking nuance in feminist discourse, such as avoiding dialogue or oversimplifying social issues.

Some also dismissed the film as a “chick flick,” a casual term for romantic comedies, which Zhou argued unfairly minimizes its significance. He likened the film to Woody Allen’s Annie Hall, suggesting that, much like Allen’s work, Her Story transcends gender differences and reflects the cultural zeitgeist of its time.

Despite the controversy, the film has been praised by notable figures like actor Zhang Ruoyun (张若昀), who called it “super good, super awesome, and super cute” (“超级好、超级牛、超级可爱的东西”). Zhang described the movie as tackling absurd yet realistic issues from a female perspective with humor and depth.

 
The Increasing Influence of Female Directors in China
 

At the end of Her Story, Tiemei’s daughter, Moli, nervously prepares for her first drum performance. Despite her hesitation, she gathers her courage and steps on stage. This moment reminded some viewers of a similar scene in another female-directed film this year, YOLO (麻辣滚烫), where the protagonist gears up for a boxing match.

YOLO is a 2024 comedy-drama directed by Jia Ling (贾玲), starring Jia Ling and Lei Jiayin (雷佳音). A comedic adaptation of the Japanese film 100 Yen Love (2014), it tells the story of Du Leying (杜乐莹), a woman facing personal struggles who turns to boxing after meeting coach Hao Kun (昊坤). Through her journey, she finds a new direction in life after their breakup. Grossing USD 496 million worldwide, YOLO became the highest-grossing Chinese film of 2024.

These parallels between Her Story and YOLO highlight a broader trend: the growing prominence of female directors in Chinese cinema. Beyond the discussions of plot and central themes, Her Story reflects the increasing success and influence of women filmmakers in the industry.

In 2024, female directors have made a notable impact on Chinese cinema, with their films achieving both critical acclaim and box office success. Their works also spark conversations about the need for more diverse perspectives in the industry.

(“The Last Frenzy” poster and the director Wu Rina)

The Last Frenzy (末路狂花钱), directed by Wu Rina (乌日娜), premiered on May 1. This comedy follows Jia Youwei (贾有为), a man diagnosed with a terminal illness, who decides to sell his assets and live fully with his friends. Despite mixed reviews and a Douban score of 5.9, the film grossed over 700 million RMB ($96 million) by May 31, becoming a major box office hit.

(“Stand By Me” poster and the director Yin Ruoxin)

Stand By Me (野孩子, literally “Wild Kids”), directed by Yin Ruoxin (殷若昕), premiered on September 13. Starring Wang Junkai (王俊凯), it tells the story of two neglected children, Ma Liang (马亮) and Xuan Xuan (轩轩), who form a makeshift family while facing life’s challenges. With a Douban rating of 6.7, the film grossed 241 million RMB by October 9.

(“Like A Rolling Stone” poster and the director Yin Lichuan)

Like A Rolling Stone (出走的决心, literally “The Determination to Leave”), directed by Yin Lichuan (尹丽川), premiered the same week as Stand By Me. Inspired by Su Min (苏敏), a 50-year-old woman who embarked on a solo road trip, the film explores themes of self-discovery and the struggles of neglected women. Featuring Yong Mei (咏梅), the film earned praise for its authenticity, achieving a Douban score of 8.8 and grossing over 123 million RMB.

To the Wonder (我的阿勒泰, literally “My Altay”), a film-like TV drama directed by Teng Congcong (滕丛丛), adapts Li Juan’s (李娟) memoir. Starring Ma Yili (马伊琍), it tells the story of Li Wenxiu (李文秀), a young woman finding her place in her hometown of Altay after setbacks in the big city. Known for its poetic storytelling and portrayal of ethnic harmony, the series has a Douban score of 8.9 from over 300,000 ratings, ranking among the top dramas of 2024.

 
“An Era Where Women Are Being Seen”
 

The growing influence of female directors has sparked discussions about how women’s perspectives are challenging traditional storytelling.

Some Weibo users compared a scene from Her Story, where Tiemei scolds a man for urinating roadside, to a similar moments in YOLO. In YOLO, Hao Kun’s attempt to urinate roadside is humorously interrupted by car headlights. Such scenes highlight how female directors reinterpret everyday behaviors, inviting audiences to question societal norms.

Her Story has already been released in several countries, including the United States, Australia, Germany, and the United Kingdom, with more international releases to follow.

The success of Her Story, the conversations it inspires, and its contribution to highlighting female perspectives in film reflect the evolving dynamics of contemporary cinema and the strengthening of female voices in traditionally male-dominated industries.

On Weibo, many view this as a positive development. One commenter wrote:

Her Story [好东西/”Good Stuff”] is truly ‘good stuff.’ (..) At the start of this year, I watched YOLO, and at the end of this year, I watched Her Story. Suddenly, I feel very grateful to live in this era—the era where women are gradually being ‘seen.’ Both films hold very special meaning for me. It feels like everything has come together perfectly. I hope to see more outstanding works from female directors in the future, and I look forward to an era where there’s no gender opposition, only mutual equality.”

By Wendy Huang

Edited for clarity by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Arts & Entertainment

Chiung Yao’s Suicide Farewell Letter: An English Translation

Manya Koetse

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Chinese netizens mourned the passing of Taiwanese writer Chiung Yao (琼瑶) this week. Chiung Yao, one of China’s most beloved romance novelists, passed away at the age of 86.

Among her many works, Chiung Yao is cherished by many netizens in mainland China as part of their collective memories from the 1980s and 1990s. Some of the most iconic Chinese dramas, such as My Fair Princess (also: Return of the Pearl Princess, 還珠格格), were written by Chiung Yao.

On December 4, she was found on her sofa at home, leaving behind a suicide note. The cause of death was determined to be asphyxiation due to carbon monoxide poisoning.

In her farewell letter to loved ones and fans, she wrote the following:

To all my dear friends:

Do not cry, do not grieve, and do not feel sad for me. I have already fluttered away [翩然 piānrán] effortlessly.

I love the word “翩然” [piānrán]. It represents flying in the air independently, easily, and freely. Elegantly and gracefully, I have shed the body that gradually caused me pain and have ‘fluttered away,’ transforming into snowflakes flying into the sky.

This was my wish. “Death” is a journey everyone must take—it is the final significant event in life. I did not want to leave it to fate, nor did I want to wither away slowly. I wanted to have the final say in this final event.

God has not designed the process of life particularly well. When a person grows old, they have to go through a very painful period of ‘becoming weak, degeneration, illness, hospitalization, treatment, and fatal illness.’ This period, may it be long or short, is a tremendous torment for those who are destined to grow old and die! Worst of all, some may become bedridden, dependent on tubes for survival. I have witnessed such tragedies, and I do not want that kind of “death.”

I am a “spark,” and I have already burned as brightly as I could. Now, before the flame finally dims, I have chosen this way to make a light departure. I have recorded everything I wish to say in my video “When Snowflakes Fall Down” (当雪花飘落). I hope my friends can watch it a few times to grasp everything I wanted to express.

Friends, do not mourn my death but smile for me! The beauty of life lies in the ability to love, hate, laugh, cry, sing, speak, run, move, be together until death parts us, live freely, despise evil with a passion, and live life boldly. I have experienced all these things in my lifetime! I truly ‘lived’ and did not waste this life.

What I find hardest to let go of are my family and all of you. “Love” is what is tightly bound to my heart, and I am reluctant to part with you. To allow my soul (if humans even have souls) to also ‘flutter away,’ please laugh for me, sing loudly for me, and dance in the breeze for me! My spirit in the heavens will dance together with you!

Farewell, my dearest ones! I am grateful for this life, where I had the chance to meet and know you all.

Take note of the way I died: I was at the final station of my life! For those of you who are still young, never give up on life lightly. Momentary setbacks or blows may be the “training” for a beautiful life. I hope you will be able to endure those, as I did, and live to 86, 87.. years old. When your physical strength fades, then decide how to face death. By then, perhaps they will have found more humane ways to help the elderly “leave joyfully.”

Dear friends, be brave, be the greatest version of yourself. Do not waste your journey through this world! Though this world is not perfect, it is filled with unexpected joys, sorrows, and laughter. Don’t miss out on all the wonders out there for you.

There are a thousand more things to say, but in the end, I wish everyone health, happiness, and a life of freedom and joy.

This translation was previsously published on my X channel here.

By Manya Koetse
(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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