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Weibo Night Awards: These Were The Most Influential Weibo Brands, Events & Celebrities

Weibo Night looks back on Sina Weibo’s hottest celebrities and happenings of the last year.

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The evening of January 16 was Weibo Night (#微博之夜#) – the yearly much-anticipated live-broadcasted ceremony that looks back on Sina Weibo’s hottest brands, celebrities, and happenings of the last year.

Weibo Night is an event that many netizens have been looking forward to for weeks. The night has been a recurring event since 2003, when the Sina media company first started the ceremony to look back on the hottest Weibo topics and celebrities of the previous year. The night was initially known as the ‘Sina Grand Ceremony’ (新浪网络盛典) until it turned into the ‘Weibo Night’ (微博之夜) in 2010.

During the ceremony of Weibo Night, that took place on the evening of January 16 (Beijing time) at the China National Convention Center, various prices were awarded in categories such as ‘The Hottest Weibo Person of the Year’, ‘Most Influential Weibo Musician of the Year’, ‘Weibo King & Queen’, ‘The Most Influential Companies’, or the ‘Biggest Topics of the Year.’

The award ceremony was broadcasted live on Weibo and received over 510,000 comments directly below the live broadcast on the Weibo Night account page. The hashtag ‘Weibo Night’ (#微博之夜#) was used over 28 million times.

The Biggest Events of the Year

While What’s on Weibo has compiled its own A-Z of the biggest trends on Weibo of 2016, the official Weibo Night jury picked some very different topics as the top events of the year – all of which focused on the Chinese nation.

The “retrial of Nie Shubin” (#聂树斌案再审#) was chosen as one of the biggest topics of the year. Nie was a young man who was executed in 1995 after being convicted for murder. After his family campaigned to prove his innocence for over two decades, the supreme court ruled in 2016 that there was “insufficient evidence” used in Nie’s trial, and his conviction was overturned. According to many Weibo commenters, the retrial proved that China’s legal system has made a lot of progress since the 1990s.

The topic “green channel for organ transportation” (#器官转运绿色通道#) also made it to the top events of the year according to the Weibo Night jury. The topic addresses the news that China established a “green organ channel” in 2016; a faster-prioritized transport system for human organs that will shorten the time it takes for organs to get to transplant patients, avoiding unnecessary health problems and delays. The topic made headlines in May of 2016, but actually only attracted a few thousand comments on Weibo.

According to the Weibo Night awards, the year’s biggest topic was “China Cannot Get Smaller” (#中国一点都不能少#), a slogan and image posted by state newspaper People’s Daily in July of 2016 around the time of the South China Sea trial that was brought to the tribunal in The Hague by the Philippines, which argued that Chinese activities in the disputed waters of the South China Sea are illegal.

The tribunal ruled that China’s sovereignty claims over the South China Sea indeed violated international law. The verdict angered many netizens and triggered a wave of cyber-nationalism.

The biggest Weibo topic according to the Weibo Night Awards.

The topic and image emphasizes that there is only One China, and that China includes Taiwan, Hong Kong and the disputed islands – and that there is no such thing as a ‘China’ that does not include these areas.

Other topics that were mentioned in the top event list were #D-STRONG, the election of Trump, the G20 summit, and the Beijing Hotel Assault.

DSTRONG became trending this year, as netizens celebrated the life of the terminally ill boy Dorian from the USA.

The divorce of Wang Baoqiang, which actually was one of the biggest topics of 2016, was not mentioned in the Weibo Night list. Shortly after the celebrity divorce and love scandal became one of the biggest topics on Weibo of 2016, the Chinese media watchdog announced that it would restrict the hyping of private scandals of the rich and famous.

Swimmer Fu Yuanhui with her “mystical powers.”

In the Weibo Night ‘top hashtag list’, the catchphrase “mystical powers” (#洪荒之力#) came in first. The term became trending after Olympic swimmer Fu Yuanhui used it during an interview with the state media in Rio.

Weibo’s Most Popular Artists

This year, many of the Weibo People’s Awards went to celebrities in the music category. The Weibo celebrity that won the award for being most “Internationally Influential” was Hong Kong-born American singer-songwriter Coco Lee (李玟).

Chinese pianist Lang Lang (郎朗) was awarded the price for being Weibo’s Biggest Classical Musician, and Taiwanese pop singer Zhang Xinzhe (张信哲) a.k.a. Jeff Chang was awarded with the ‘model singer’ award. Jason Zhang (张杰) won the award for Best Concert of the Year.

The award for Most Popular Singer of the Year went to Chinese rapper Z.Tao (黄子韬), who also won the Most Influential Male Singer award at the 2016 Miaopai Awards.

Lang Lang, Coco Lee and Zhang Xinzhe on stage with their awards.

The Director of the Year award went to Feng Xiaogang (冯小刚) who produced the 2016 movie I Am Not Madame Bovary (我不是潘金莲). Feng was actually awarded twice this evening, as his film also became Weibo’s Best Movie of the Year.

I Am Not Madame Bovary by Feng Xiaogang became Weibo’s Best Movie of the Year.

Actresses Zhou Dongyu (周冬雨) and Ma Sichun (马思纯) were selected as winners in the Most Popular Performer category. Both women starred in the 2016 movie Soul Mate (七月与安生).

Most Influential People on Weibo

One of the most influential persons of the year, according to the Weibo Night awards, does not come as a surprise: Papi Jiang (papi酱) is the Weibo vlogger who had her big breakthrough last year with her witty online videos in which she commented on anything from family interactions to dating etiquette. In April 2016, an ad auction showed that companies were willing to pay up to 22 million RMB (3,4 million US$) to get Papi Jiang connected to their brand.

Papi Jiang, the biggest Chinese online celebrity of 2016.

The other ‘most influential’ person was Chinese table tennis player Zhang Jike (张继科), who became the number four player in the world in 2016.

In the sports category, Chinese Olympic swimmer Sun Yang (孙杨) was awarded as Best Sportsman of the Year.

Biggest Brands of the Year

Perhaps the selection of Weibo’s biggest brands of the year during this ceremony was not completely unbiased, as many of the chosen brands were also official sponsors of the show, such as Chinese electronics manufacturer Oppo or Japanese car brand Nissan.

Nissan, official sponsor of Weibo Night.

Other selected brands were e-commerce platform Jumei (聚美优品), Alibaba (阿里), Chinese smartphone and electronic brands Huawei (华为) and Xiaomi (小米), and ride-hailing app Didi (滴滴).

Especially Didi made headlines last year when it merged with its American rival Uber. Recently, the original Uber app has closed down and was replaced by an app specially made for the Chinese market.

Weibo King & Queen

One of the most anticipated awards of the night was that of the absolute ‘King’ and ‘Queen’ of Weibo – a People’s Choice Award that netizens could vote for in the weeks preceding the event.

Chinese actress Fan Bingbing (@范冰冰) was elected Weibo Queen. The actress has been among the top 10 of celebrities with the most Weibo followers for years. The 35-year-old celebrity is one of China’s most famous fashion icons and actresses. She is also the 4th highest-paid actress in the world. She currently has over 55.1 million Weibo fans, and received over 14 million votes for the title of ‘Weibo Queen’ for this year.

The Weibo ‘King’ of the year is pop group ‘TF Boys’, that received nearly 63 million votes for the ‘King’ award. The all-boy pop group has a huge fanbase in China. 2016 marked their first performance during China’s most prestigious live event – the CCTV Chinese New Year Gala, of which the 2017 Gala will be aired later this month.

– By Manya Koetse
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©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

“What Is Peppa?” – Viral Ad Campaign for ‘Peppa Pig’ Movie Makes the British Pig More Chinese Than Ever

It’s the Chinese new year of Peppa Pig.

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A new ad campaign for the upcoming Peppa Pig movie features a grandfather living in rural China who goes on a quest to find out what Peppa is. The commercial is a huge success on Chinese social media, and strikes a chord with netizens for touching upon various societal and cultural issues. Peppa is more Chinese than ever now.

“What is Peppa?” That is the question that is currently going viral on Chinese social media, with the hashtag #WhatisPeppa (#啥是佩奇#) receiving a staggering 400 million times on social media platform Weibo at time of writing.

The reason for the trend is an ad campaign, titled ‘What’s Peppa’, promoting the Peppa Pig Celebrates Chinese New Year film, a production by Entertainment One and China’s Alibaba Pictures.

The promotional video (5:39 length, watch featured video), that came out via various online channels on January 17, focuses on a grandfather living in a remote rural village who is anticipating the Spring Festival reunion with his son and his family, who now live in a big city.

The grandfather, named Yu Bao, wants to know what gift to get for his little grandson. When calling his family on a bad connection through his old 2G mobile phone, the word “Peppa” is all he gets from his little grandson before his phone breaks down. But what’s Peppa?

Yu Bao then goes on a comical mission to find out what Peppa is: looking it up in the dictionary, asking his friends -who are just as oblivious as he is-, and asking the entire village.

At the local shop, it is suggested that ‘Peppa’ is some kind of shampoo.

Eventually, one of the female villagers, who used to be a nanny, knows what Peppa is. She tries to explain it to Yu Bao, who now even seems willing to paint his own pig pink for his grandson. She explains that it is a pink cartoon pig whose face looks somewhat like a traditional fire blower.

With some guidance, the grandfather then goes to work and creates a unique ‘Peppa Pig’ gift from a metal air-blower to surprise his grandson during Chinese New Year.

But much to his disappointment, he then receives a phone call from his son, who tells him they are not coming home for Chinese New Year – before the connection drops again.

As grandpa, sad and lonely, is walking by the side of the road, his son suddenly appears in his car, telling him that the connection dropped too soon; he was not just telling him the family was not coming for Chinese New Year, he was trying to tell him that they invited him to come to their home instead.

When the family is finally reunited, it is time for the proud grandfather to show the result of his difficult quest for Peppa to his grandson.

The grandpa’s mission is complete: he gives his grandson a one-of-a-kind Peppa Pig.

The commercial ends with the entire family enjoying the upcoming Peppa film in the cinema together. When a friend from the village calls the grandfather to let him know he finally found Peppa thanks to his new smartphone, Yu Bao says: “It’s okay, I found Peppa already!”

The last shot of the video shows Yu Bao’s friend, a sheepherder, standing with his new phone, while someone in the back plays the tune of the Peppa cartoon. The big slogan on the wall is partly based on a popular catchphrase from another Chinese ad, and says: “At the start of the New Year, don’t accept gifts; the whole family goes to the city to watch Peppa instead.”

 

What’s Peppa Pig?

 

Peppa Pig is a popular children’s cartoon that first aired as a British animated television series (produced by Astley Baker Davies) in May of 2004. It took more than eleven years before the show was officially launched in the PRC (CCTV/June 2015).

The Peppa Pig family, including George.

Since then, Peppa Pig has become one of the most popular programs for preschoolers in China. But not just preschoolers love the pig; it has also become highly popular among young adults, who wear Peppa t-shirts, Peppa watches, and are major consumers of China’s thriving Peppa industry.

In 2018, Chinese popular short video app Douyin (also known in English as Tik Tok) removed approximately 30,000 short videos relating to British cartoon Peppa Pig from its platform, as Peppa had turned into somewhat of a subversive symbol to a Chinese online youth subculture dubbed ‘shehuiren‘ (社会人) (read more here).

This news item led to some confusion in Western media, where it was often suggested that Peppa was completely banned in China. She is, in fact, not banned; she is now more popular than ever.

 

Peppa the Movie

 

Amid the huge success of Peppa in China, it was announced in the summer of 2018 that Chinese tech giant Alibaba was working together with Entertainment One on the release of a Peppa Pig movie especially for the Chinese market, as this year’s Chinese New Year is the start of the Year of the Pig.

The movie, titled ‘Peppa Pig Celebrates New Year’ (小猪佩奇过大年), is set for a nationwide release on February 5, the first day of the Chinese Lunar New Year. This is the most popular time for big blockbusters to come out, as many people are free during Chinese New Year and have the time to go out to the cinema together with their families.

The movie itself revolves around Peppa and little brother George and their parents, who are having a reunion for the Spring Festival. It features various Chinese traditions, and of course, something unexpected will happen.

 

Why This Peppa Ad Campaign is So Brilliant 

 

The Peppa ad has really struck a chord on Chinese social media for various reasons. The video was directed by Beijing director Zhang Dapeng (张大鹏, 1984), who also directed the actual Peppa movie, and the campaign is also sponsored by China Mobile.

What this ad campaign does:

It mixes the love for Peppa with the warm feeling of Chinese family reunions during Chinese New Year.

It presents a nostalgic idea of the Chinese village community, where neighbors come together and look out for each other.

It touches upon the issue of China’s rapid urbanization, that has caused many villages to become deserted and isolated as younger generations have settled in the cities.

It highlights how China’s digitalization is leaving behind its elderly population (read more here).

It shows the strong grandparent–grandchild relationship; usually, Chinese grandparents play an active role in raising grandchildren, something that has been changing due to younger generations moving to the city.

In other words; the advertisement completely draws the figure of Peppa Pig into a Chinese socio-cultural context, where it symbolizes the strong connection between Chinese families amid China’s rapid urbanization and digitalization.

By now, the Peppa campaign is making its rounds from Weibo to WeChat and elsewhere on the Chinese internet, with some online sellers already offering a remake of the Peppa present for sale as a collector’s item. Bloomberg reports that Chinese stocks connected to Peppa Pig have surged after the clip went viral yesterday and today.

“I give this video 100 points!” some commenters on social media write, with others saying it has made them tear up. “This already is the best ad campaign of the year.”

Peppa was already a famous figure in China, but with this viral hit and the upcoming movie, the British pig really has become a part of China’s popular culture and media environment: it’s the Chinese new year of Peppa Pig.

 

By Manya Koetse and Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Arts & Entertainment

Living the Dream: Chinese Architect Designs Stunning Six-Story Communal Living Space

This architect from Guangzhou turned her dream of living together with friends in a creative workspace into reality. The building is a hit on Chinese social media.

Gabi Verberg

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While living together with your best friends in one big house might be a dream of many people, this Chinese architect turned the idea into reality by transforming an old factory into a modern museum-like work- and living space. Through her work, the architect aims to change views on China’s urban living spaces.

Guangzhou architect “Michelle” (米歇尔 or Mi Xiao 米笑) and most of her friends work in creative industries. A few years ago, they found that their work and lifestyle required a more flexible and multi-purpose living space; a place where they could live and work together as a small community while also showcasing what they do.

In 2012, the six friends found a workshop in an old abandoned sugar factory, built in the 1950s, located in Guangzhou’s Panyu district. More than five years later, they had succeeded in transforming it into a modern six-story work- and living space.

news story and a video of the building are now attracting major attention on Chinese social media. On Weibo, the hashtag “Six Friends Transform a Building” (#6个好友改造一栋楼#) has been viewed more than 250 million times.

The communal living space, that has been named Boundless Community (无界社区), covers about 1500 square meter and has six completely separate rooms. Originally, the building was made up of only three stories, each with a ceiling height of six to nine meters high.

With the reconstruction of the building, the architect reportedly “wanted to break with the traditional urban types of dwellings,” where many people live behind locked doors in small spaces. Michelle intended to design the space as a small “village,” where people share their living space.

At the same time, the space also allows people to be creative and share their work with the outside world. All of these ideas resulted in a transparent “museum building.”

The building itself is almost like a museum by allowing people from outside to look into the various studios.

The popular architect is not the only one who is in favor of sharing a living space with her friends. A recent poll on Weibo shows that more than 90% of respondents would also like to live together with their friends; only 10% of the people prefer privacy over a communal living space with good friends.

 

“This is my dream!”, many commenters say, with others calling it “simply magical.”

To read more about changing attitudes on home and living in China, also check out this article by What’s on Weibo. 

By Gabi Verberg

Images via https://sjz.news.fang.com/open/31234746.html.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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