Connect with us

Backgrounder

Weibo From A to Z: A Look Back at the Biggest Trending Topics of 2016

Manya Koetse

Published

on

What were the most discussed topics on Weibo of 2016? What’s on Weibo gives an overview of top stories on Chinese social media from A to Z: a look back at Weibo’s biggest trends of 2016.

As we are getting ready for a new year, What’s on Weibo reflects on the most popular trending stories on Chinese social media in 2016. It was a year where many things happened, from political controversies to online scandals and social hypes.

Sometimes the most trivial things got big, while the biggest things remained trivial. Time to list the China trending stories and digital trends of 2016 from A to Z.

———

#A is for Alipay,..the app for raunchy transactions

alipay

The A is for Alipay in this alphabet of 2016; not just because this Chinese ‘equivalent to Paypal’ is still the world’s leading third party payment platform, but also because the app made headlines in November when it launched a new group chat feature that soon turned into a ‘soft porn’ place.

The new social feature ‘Circles’ (生活圈) made it possible for users of a certain sex (female) to post, while only allowing other (male) users above a certain credit score to comment/interact. It triggered hundreds of women to post sexy pictures to tempt men or other users with a high credit score to spend some of their digital money. The groups were soon closed and Alipay CEO Peng Lei apologized, calling the incident “the most difficult” period of her Alipay career.

#B is for Baidu,..promoting false medical information

baidu

Another 2016 online scandal was exposed in May when the death of a 21-year-old cancer patient triggered heated discussions about Baidu’s paid search results. Through an online search on China’s biggest search engine Baidu, a young man named Wei Zexi found a promising treatment for with he spent 200,000 RMB (31,000US$). It later turned out to be a highly contested one, and the man soon died. Thousands of netizens criticized Baidu for offering a platform to shady health care providers.

The death of Wei Zexi did not only expose the spread of false medical information by Baidu, it also revealed a huge profit-driven healthcare market, in which Baidu and the fraudulent Putian Medical Group were running the show. Although the uproar led to a temporary shutdown of these ads, the same advertisements reappeared on the search engine in November.

#C is for Castro,..the “old friend of China”

Shortly after news of his death came out, Cuban leader Fidel Castro became the number one trending topic on Weibo in November. Many Weibo users called Castro an “old friend of China”, expressing their condolences through thousands of digital candles. Under the leadership of Castro, China-Cuba relations became like those between “good comrades, good friends, and brothers”, as former president Hu Jintao described them. The Weibo topic on #卡斯特罗去世# was viewed over 99 million times.

#D is for Disneyland,..the grand opening in Shanghai

disney

It was the most anticipated opening of the year. Disneyland Shanghai opened its doors on June 6 of 2016 to let the masses of people in who had been able to get their hands on the most wanted tickets of the year. Although Chinese netizens had been raving about the opening of the ‘happiest place on earth’ for months, the enthusiasm soon made place for complaints after the opening.

Many said the Disney trains in Shanghai were ugly and not nearly as beautiful as those in Hong Kong, the prices of snacks and drinks were deemed way too high, and many were troubled by the uncivilized behaviour of some visitors to the park.

#E is for Eleme,..China’s successful home-delivery app

elemewhatsonweibo

The E in this alphabet perhaps not just stands for Eleme (饿了么) but the overall success of E-commerce in China in 2016. Home-grown delivery apps like Eleme, Baidu Takeout and Meituan were ubiquitous all over the first-tier cities of China this year. Delivery apps Eleme and Meituan became the focus of scrutiny when Chinese media revealed they were involved in illegal business by selling food from unlicensed restaurants.

With a heightened crackdown on street food, many unlicensed vendors chose to sell their food door-to-door via apps like Eleme, making them relatively ‘invisible’ to authorities. It has led to authorities keeping a closer eye on these delivery platforms.

#F is for Forbes Billionaires List,..China’s billionaires

Chinas economic growth is widening the gaps between the rich and the poor

The release of the Forbes Billionaires List got Weibo talking about money and the world’s youngest billionaires this year. Although the very youngest multi-millionaire is not Chinese – but a 19-year-old Norwegian – the Forbes list revealed that China also has its fair share of young billionaires, with entrepreneur Wang Han becoming one of the world’s youngest billionaires at the age of 28. Check out our list on China’s youngest billionaires.

#G is for Gaga,..for meeting with the Dalai Lama

aboutladygaga

In the summer of 2016, Lady Gaga lost a lot of her Chinese fans after she met up with the Dalai Lama during a US conference in Indiana. After learning of Gaga’s support for the Dalai Lama, many netizens said that “Lady Gaga has officially left the Chinese market.”

gobifeat

Honourable mention: The #G for Gobi, the desert dog. The stray dog captured everyone’s heart after joining runner Dion Leonard on a 155-mile marathon across China. Netizens all rooted for Gobi after the dog got lost while in quarantine before joining Leonard to his home in Scotland, but after an amazing nine-day search, the little dog was found in Urumqi, and she is now on her way for a new life with her self-chosen owner Leonard in Scotland.

#H is for Hangzhou,..the heart of the G20

hangzhoucrowded

The whole world was looking at Hangzhou in September of this year as world leaders convened in the ancient Chinese city for the annual G20 summit. It marked China’s first time as host of the international forum – an important moment for China to once again emphasize its important role in the international community today.

But the G20 was also an opportunity for the city of Hangzhou to promote itself as a tourist destination. These efforts paid off so well that in the days following the G20 summit, the city was so packed that people could barely move. It also led to trash being left behind all over the city by visitors, with street cleaners removing as much as 14 tons of garbage within one day.

#I is for iPhone6 Legs,..another skinny trend

whatsonweiboa4iphone6

This was the year of different challenges taking over social media. There was the One Finger Selfie, the A4 waist challenge, and the much-discussed iPhone6 challenge.

Thousands of female netizens posted pictures on social media showing off how their smartphones could cover their skinny legs. Although many people later ridiculed the trend, there were also worries that these kinds of hypes promote unhealthy beauty standards. The majority of Weibo users, however, seemed to accept that an iPhone could never cover both their legs. Perhaps an iPad could.

#J is for Johan Cruyff,..the Dutch soccer hero

cruyff

As What’s on Weibo is a blog that is both run from Amsterdam and Beijing, this topic especially touched our hearts this year. Dutch soccer hero Johan Cruyff passed away at the young age of 68 due to cancer, and became Weibo’s number one trending topic.

Within hours after news of the soccer legend’s death came out, thousands of Weibo users responded by posting candles and crying emoticons for what some called the “emperor of soccer” and “the world’s most legendary number 14.” Cruyff’s Chinese fans expressed their grief and their respect for his career: “The soccer world has lost its godfather, but your philosophy remains. Don’t forget to wear your soccer shoes in heaven. I salute you,” one fan said.

#K is for Kang Kang,..the missing CCTV mascotte

whereiskangkang

For the Year of the Monkey, CCTV launched its new official mascot of the Spring Festival Gala: Kang Kang the monkey. But when controversy arose over web users deeming the mascotte ‘ugly’ and ‘stupid’, Kang Kang suddenly was nowhere to be seen anymore.

It led to the burning question on Weibo: whatever happened Kang Kang the Monkey? Weibo netizens discussed the various reasons why Kang Kang did not come on the show, with some wondering if he left when he saw the show’s rehearsal and others suggesting they should file a missing’s person report. There were multiple netizens who thought Kang Kang might have carried ‘dangerous goods’ and did not pass the CCTV’s strict security checks. Kang Kang, unfortunately, was not be seen again.

#L is for Lei Yang,..who died due to police brutality

The death of Beijing resident Lei Yang (雷洋) was already called one of the biggest controversies of the year in May of 2016. When the 29-year-old environmentalist Lei Yang died shortly after his arrest at an alleged brothel, his story sparked national outrage over police brutality. “We could all be the next Lei Yang” was one of the phrases that soon made its rounds on Chinese social media. When Lei’s wife stepped forward demanding answers from Beijing authorities on the circumstances surrounding her husband’s death, she received massive support from China’s Weibo users.

According to further investigation by the Beijing prosecutor’s office, Lei Yang was found to have died due to choking. VOA recently reported that five officers involved in the case are expected to be charged with dereliction of duty in this case.

#M is for My Little Princess,..the hit TV drama

mylittleprincess

My Little Princess, a Chinese TV drama revolving around the trials and tribulations of Chinese rich kids attending college, is just one of the many Chinese TV dramas that became big trending topics on Weibo this year.

Other hit dramas were shows like The Interpreters, The Imperial Doctress, and countless others. The sucess of telenovelas like My Little Princess shows that Chinese audiencies just cannot get enough of TV drama – enjoying them together with a far broader audience outside of the People’s Republic.

#N is for the Noodle Gang,..Shanghai’s noodle maffia

A Shanghainese ‘Noodle War’ attracted the attention of Chinese netizens this year, as one noodle restaurant named Alilan openly shared its battle with a local Chinese Hui muslim community, that alleged the owner violated their code that there should be no other beef noodles restaurant within 400 meters of a Hui muslim restaurant.

As the ‘noodle community’ attempted to boycott the restaurant by standing in front of Alilan and blocking visitors from entering, Weibo netizens stepped up and showed their support by coming to dine at Alilan and resisting the boycott in great numbers. Weibo saved the restaurant, which is still running a successful business today. They thanked their fans for their help on their Weibo page earlier this month.

#O is for the Olympics,..that made Fu Yuanhui famous

swimmers2

The topics related to the Olympics might just have been the biggest topics of the year on Chinese social media. Whether it was about the helmets designed for the cycling team, the insulting comments about Chinese athletes made by a Canadian TV commentator, or the success of made-in-China products in Rio, the Olympics were the trending topic of the summer of 2016.

But only one Chinese athlete was the absolute winner of all Olympic-related topics. Swimmer Fu Yuanhui stole everyone’s hearts with her down-to-earth attitude and almost childlike facial expressions and talks about how she won at the Olympics with her ‘mystical powers.’ She also broke a sporting taboo by openly speaking about her period. With now over 8 million followers on her account, Fu Yuanhui has become a popular Weibo celebrity.

#P is for Papi Jiang,..the online celebrity of 2016

Papi Jiang rose to fame in 2016 and went from a lonely vlogger to one of China’s most beloved online celebrities – seemingly overnight. The Weibo superstar was the ‘new kid on the block’ in March of 2016 with her witty online videos in which she commented on anything from family interactions to dating etiquette.

In April 2016, the power of Weibo’s celebrity economy became clear when an ad auction showed that companies were willing to pay up to 22 million RMB (3,4 million US$) to get Papi Jiang connected to their brand. It showed that 2016 was THE year of Weibo’s celebrity economy. Papi now has over 20 million followers on her Weibo account, and still frequently posts funny videos.

#Q is for Qiaobi,..the ‘most racist’ commercial of the year

Qiaobi

A Chinese washing powder commercial went viral outside of China this year for being “jaw-droppingly racist.” The commercial shows how a black man is turned down by a Chinese woman, who puts him in a washing machine – after which he comes out as a Chinese man.

Within China, the ad initially stirred no controversy – it seemed that no one had even heard about the ad – until international media controversy also blew over to Weibo. Different websites soon exposed that the Chinese commercial was copied from a 2006 Italian ad where a white man turns into a black man after being ‘washed’. On May 30, Chinese media reported that Qiaobi had taken the commercial down and had apologized in response to the outrage it caused.

#R is for Red Alert,..the smog ‘airpocalypse’

anyang

Since Beijing’s first red alert for smog was issued in December of 2015, the ‘smog alert’ has become a recurring topic on Chinese social media. The red alert for smog of December 2016 especially triggered many comments on Weibo this year when 400 students in Henan, Anyang, had to take their exams outdoors in heavy smog while their school was officially closed due to the smog. The principal has since been suspended.

#S is for SK-II,..the brand that opened up the ‘Leftover Women’ discussion

leftover

A short film about China’s leftover women by skincare brand SK-II became a hot topic on Chinese & international social media in April of 2016. Many netizens were touched by the video’s message about choosing personal happiness over society’s expectations.

Although the ‘Change Destiny’ ad campaign also received some criticism, most people seemed to agree that the video send out the right message: that women, despite the pressure to get married, should pluck up the courage to speak out and get their voices heard.

#T is for Trump..from hero to zero on Weibo

Trump undeniably is the biggest name of 2016. On Chinese social media, many people initially showed their support for Trump for his humor, pragmatism, war against political correctness, but also because many thought he was a better option than Hillary Clinton.

But soon after Trump was elected, the enthusiasm subdued when the newly elected US president spoke with Taipei president Tsai Ing-wen and suggested in a Fox News that he could drop the “One China” policy. Trump’s recent moves have caused confusion on Chinese social media, although there are also Chinese netizens who say that China will win, no matter what Trump’s future plans may be.

#U is for Uber,..merging with Didi Chuxing

American ride-hailing app Uber had a bumpy ride in China, where was losing over $1 billion a year since it started its PRC adventure in 2013. Uber China was facing the fierce competition from homegrown Uber-equivalent Didi Kuaidi (later: ‘Didi Chuxing’) which was doing a staggering 10 million rides a day in China while Uber was doing only 2 million rides a day worldwide.

In August 2016, Uber China finally gave up its Chinese e-hailing war with Didi, and merged with its rival. It led to many complains on Weibo, with higher prices and bothered passengers. The original Uber app has closed down and was replaced by an app specially made for the Chinese market.

#V is for the Big V-s,..making Weibo big

whatsonweibosinaweibo

Although China’s biggest social media platform Sina Weibo was previously practically pronounced dead by international media, this year was the year of Weibo’s revival.

One of the main reasons for Weibo’s success is the popularity of so-called ‘Big V’s’ – popular microbloggers who have a ‘v’ behind their name as their accounts have been verified by Weibo. These social media celebrities vary from comedians to fashion bloggers or make-up stylists who offer great marketing potential for brands because they have a huge following, much influence, and often the right target audiences. While Weibo helps online celebrities grow big, these online celebrities also helped Weibo revive by boosting the number of active monthly users who come to see what their idols are up to.

#W is for Wang Baoqiang,..the divorce of the year

wangrelation

The probable winner in this list of Weibo’s trending topics of 2016 is the divorce of Wang Baoqiang. The popular migrant worker-turned-actor publicly announced on Weibo that he was divorcing his wife Ma Rong for cheating on him with his manager. It led to an unprecedented stream of comments, with the majority of Weibo netizens supporting Wang and hating on Ma Rong.

While an audience of millions seeing the love drama unfold, Ma Rong took revenge by blaming her estranged husband for abandoning his friends and family, and sueing him for defamation of character.

#X is for Xiaomi,..China’s winning smartphone

After Single’s Day, China’s biggest online shopping festival of the year, it became clear that ‘made-in-China’ smartphones and tablets were the big winners this year.

Although iPhone7 still made considerable sales, made-in-China smartphones were the undeniable winner of the Single’s Day smartphone sales. Overall, netizens bought more Chinese smartphone brands than international ones. According to the sales numbers of JD.com, no less than 8 of the top 10 best-selling smartphones were domestically produced mobile phones. China’s Xiaomi brand did especially well. With the Mi 6 coming out in 2017, the brand can expect to gain more Xiaomi lovers in the coming year.

#Y is for Yulin,..China’s most controversial local festival

Yulin

Year on year, the annual Yulin dog meat festival has been receiving more attention internationally, with more celebrities and politicians condemning the event. The tradition has previously mainly sparked outrage outside of China, but is also getting more criticism within the PRC; 62% Chinese surveyees now think the dog meat festival harms China’s international reputation. This year, China’s Foreign Ministry spokesperson Hua Chunying clarified that the Yulin government has never supported or organized the festival, and that it is a local initiative – a controversial one.

#Z is for Zhang Guoli,..who was quoted before he spoke

zhangguoliwhatsonweibo

An awkward moment on Chinese state media got people talking during the Plenary Sessions in March when CCTV reported that actor and director Zhang Guoli advocated for stronger monitoring of web dramas at China’s plenary sessions, and when the actor posted on Weibo that he had not spoken at all yet.

Although Zhang Guoli’s comment was soon deleted or removed by Weibo’s censors, it had already caught the widespread attention of Weibo’s netizens. “The media is always like this,” one netizen responds: “they report about a speech before someone has actually spoken!”

———

What’s on Weibo wants to thank you for following us over the past year, in which we have grown into much cited and much visited independent news blog on China. Please keep connected in the year to come for all of China’s social trends.

New year’s greetings from What’s on Weibo’s 2016 writer’s team.

– By Manya Koetse
Follow on Twitter or Like on Facebook

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

 

image_print

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

Advertisement
2 Comments

2 Comments

  1. Avatar

    TESME

    January 26, 2017 at 3:27 am

    Fab article – loved Gobi getting a mention!

Leave a Reply

Your email address will not be published. Required fields are marked *

Backgrounder

These Are the Foreign Brands Apologizing to China amid Hong Kong Tensions

Who’s apologizing and why? An A-Z list of the foreign companies caught up in China’s online brand hunt.

Manya Koetse

Published

on

First published

Foreign luxury brands hoping to appease the Chinese market are walking on eggshells as the political crisis in Hong Kong is deepening. Chinese netizens and state media recently condemned foreign brands for showing any signs of disregarding the One-China Policy. An online witch hunt has begun: this is the list of brands.

While the political crisis in Hong Kong is deepening, the propaganda machine in mainland China is running at full speed to condemn anti-Beijing ‘rioters’ and promote the one-China principle.

As state media has been intensifying its news coverage on the situation in Hong Kong, with virtually all outlets using similar narratives, Chinese web users started to focus on foreign (luxury) brands and whether or not they list Hong Kong, Macau, or Taiwan as being part of China.

Starting on August 8, Chinese social media platform Weibo has seen dozens of hashtags taking over Chinese social media in relation to the big brand scandal; one foreign brand after the other was exposed as ‘ignoring’ China’s one-China principle on their website or products.

By the beginning of this week, the online brand hunt had almost become like an online contest, with thousands of netizens suggesting new brands that are allegedly not respecting China’s sovereignty.

Although the trend initially began with Chinese web users condemning brands -starting with Versace-, Chinese state media soon also reported about the online controversies and intensified the movement.

Communist Party newspaper People’s Daily wrote that Western brands are quick to apologize, but should also “learn from their mistakes” in the long run, and cannot disregard the One-China Policy if they want to do business in China.

“This is common knowledge, it’s the bottom line,” – online propaganda poster by People’s Daily shows foreign brands and a crack in the “One China” symbol.

State media outlet Global Times also published an illustration online, writing the slogan “China can’t be one bit less” (“中国一点都不能少”) that has been used by state media to emphasize China’s one-China principle since the 2016 South China Sea dispute.

Illustration by Global Times.

In response to the controversies, it has been raining apologies from foreign brands on Chinese social media the past days.

Who is mainly responsible for this online witch hunt? Although it first started with Chinese web users sharing images and screenshots of foreign brands and their ‘erroneous representation’ of China, state media and celebrities soon also started to play a major role in this issue and have contributed to the enormous snowball effect of the trend.

What’s the ‘correct’ way to list Hong Kong or Taiwan according to the one-China principle? Below is an image of the (adjusted) website of Valentino where it lists countries and lists Hong Kong and Taiwan as being part of China.

Here’s a list of the global brands have become tied up in controversy on the mainland this week (this list might still be updated):

 

● ASICS 亚瑟士

Japanese footwear brand

Brand Weibo account:
https://www.weibo.com/asicsofficial (240,000+ fans)

Hashtag:
“ASICS lists HK & Taiwan as Separate Countries” (#亚瑟士将香港与台湾列为国家#): 110 million views.

What’s the problem?
The ASICS website listed Hong Kong and Taiwan as countries.

Apology?
Yes, statement on August 12, followed by “ASICS apologizes” hashtag (#亚瑟士致歉#), 6,5 million views on Weibo. The footwear brand emphasized that it abides by the one-China policy and that it will correct its “mistakes.”

Consequences:
Besides some netizens who vow not to buy any of the brands in this list disregarding the PRC’s one-China policy, there are no indications as of now that the brand is affected by the issue.

 

● CALVIN KLEIN

American fashion brand

Brand Weibo account:
https://weibo.com/calvinklein (303,000 fans)

Hashtag:
“CK Exposed for Insulting China” (##CK被曝辱华##): 1,5 million views.

What’s the problem?:
Calvin Klein faced criticism for listing Taiwan and Hong Kong as separate countries or regions on its website.

Apology?
Yes, statement on August 13, followed by “CK apologizes” hashtag (#ck道歉#), 15 million views on Weibo.

Consequence:
Chinese actress Jelly Lin, Calvin Klein’s brand ambassador for the Asia-Pacific region, announced an immediate termination of collaboration with the American fashion house. The hashtag for this event (#林允终止与CK合作#) received no less than 510 million views. Zhang Yixing (Lay Zhang), a Chinese member of K-pop group Exo and a Calvin Klein model, warned the US clothing company to respect Beijing’s “one China” policy but did not stop working the brand (he did terminate collaborations with Samsung, also in this list).

 

● COACH 蔻驰

American luxury accessories company 

Brand Weibo account:
https://www.weibo.com/coachchina (4+ million fans)

Hashtag:
“Coach Lists HK, Macau, Taiwan as Countries” (#蔻驰将港澳台列为国家#): 6 million views.

What’s the problem?:
Less than 24 hours after Versace’s apology, Coach was among the second batch of brands, along with Givenchy, ASICS, and Fresh, to be exposed online for erroneous geographic listings. Coach got in trouble for a t-shirt displaying ‘Hong Kong’ as an independent region and listing ‘Taipei’ as belonging to ‘Taiwan,’ while Shanghai and Beijing are listed under China.

The tshirt that got Coach into trouble.

The brand was also found to have listed Hong Kong and Taiwan as independent countries under its website’s  “search country” option.

Apology?:
Yes, statement on August 12, followed by “Coach apologizes” hashtag (#蔻驰道歉#), 300 million views on Weibo.

Consequences:
Coach’s China ambassador, supermodel Liu Wen, said on Weibo on Monday that she had cut off her endorsement deal with the fashion label (#刘雯终止与蔻驰合作#, 6 million views) as the brand “seriously impacted the national sentiment of the Chinese people.” State media outlet Global Times suggested the brand faced “potential boycott in China.”

 

● FRESH 馥蕾诗

American beauty brand 

Brand Weibo account:
https://www.weibo.com/freshbeauty (339,500 milion fans)

Hashtag:
No separate hashtag for this incident.

What’s the problem?:
Fresh faced backlash for listing ‘Hong Kong’ as a separate region on its official (English) website.

Apology?:
Yes, statement on August 12, followed by “Fresh apologizes” hashtag (#fresh道歉#,) 8 million views on Weibo.

Consequence:
No known direct consequences.

 

● GIVENCHY 纪梵希

French luxury fashion and perfume house

Brand Weibo account:
https://weibo.com/officialgivenchy (1.5 milion fans)

Hashtag:
The topic ‘Givenchy T-Shirt’ (#纪梵希t恤#) became big on Weibo. The hashtag page has over 500 million views.

What’s the problem?:
Like Coach, Givenchy also got in trouble for a t-shirt displaying ‘Hong Kong’ as an independent region and listing ‘Taipei’ as belonging to ‘Taiwan.’

Apology?:
Yes, statement on August 12, followed by “Givenchy apologizes” hashtag (#纪梵希道歉#,) 290 million views on Weibo.

Consequence:
Chinese singer Jackson Yee terminated his brand partnerships with Givenchy (#易烊千玺与纪梵希解约# 680 million views).

 

● POCARI SWEAT 宝矿力水特

Japanese sport’s drink

Brand Weibo account:
https://www.weibo.com/pocarisweat (15400 fans)

Hashtag:
“Pocari Sweat Get Out of China”(#宝矿力水特滚出中国#) is one of the early hashtags associated with the Pocari controversy. With just over 300,000 views, it did not gain huge traction on Weibo.

What’s the problem?
Pocari Sweat is among the earliest brands – if not the earliest- to be caught up in the brand controversy relating to the protests in Hong Kong. As described by Japan Times, pro-democracy demonstrators praised Pocari after it pulled advertising from Hong Kong television station TVB, which protesters accuse of pro-Beijing coverage. Pocari became a popular drink among Hong Kong protesters.

Apology?:
The mainland China office of the brand issued two apology statements on July 11 and 21 in which it emphasized that it operates separately from the Hong Kong division and that it respects China’s “one country, two systems” policy.

Consequence:
Pocari Sweat was condemned by Chinese state media, but it is not clear if people in mainland China are drinking less Pocari because of the issue.

 

● VALENTINO 

Italian fashion house

Brand Weibo account:
www.weibo.com/valentinoofficial (413,000+ fans)

Hashtag:
No particular hashtag.

What’s the problem?:
Valentino listed Hong Kong and Taiwan as separate countries in the region/language menu on its foreign website.

Apology?:
Yes, statement on August 13, in which Valentino apologizes for making “a mistake” on its website. The website has since been changed.

Consequence:
No known consequences, the website seemed to be quickly adjusted, and many netizens expressed their praise for that and for the fact that the recent trend seems to make foreign brands more aware of the importance of respecting the One-China Policy.

 

● VERSACE 范思哲 

Italian fashion house

Brand Weibo account:
https://www.weibo.com/versacechina (850,000+ fans)

Hashtag:
“Versace Suspected of [Supporting] Hong Kong and Macau Independence” (#范思哲涉嫌港独澳独#): 3.2 million views.

What’s the problem?:
Versace is the first brand to be targeted in this week’s brand-hunting trend. An image of a T-shirt that listed Hong Kong and Macau as independent countries was first posted on Weibo by a female netizen on August 8, who wrote: “I discovered this recently, and wondered if the design of this t-shirt means that Versace is supporting Hong Kong independence?” Three days later, the image had circulated so much that it became a trending topic. Commenters called out the brand for being “two-faced” and for profiting from Chinese money while disregarding Chinese sovereignty.

Apology?:
Yes, statement on August 11, followed by “Versace apologizes” hashtag (#范思哲道歉#,) 860 million views on Weibo. In its statement, Versace stated that the t-shirts had already been recalled and destroyed in late July, and that the fashion house “deeply apologized for the controversy” that was caused by an “error in its t-shirt design.” Versace further stated that the brand “loves China” and “resolutely respects China’s territorial sovereignty.”

Donatella Versace, the designer and chief creative officer of Versace, also issued a personal apology through Instagram, writing: “Never have I wanted to disrespect China’s National Sovereignty and this is why I wanted to personally apologize for such inaccuracy and for any distress that it may have caused.”

Consequence:
Chinese celebrity Yang Mi ended her relationship with Versace. The announcement received a lot of attention on Chinese social media (#杨幂终止与Versace合作# 1.1 billion views).

 

● SWAROVSKI 施华洛世奇

Austrian jewelry company

Brand Weibo account:
https://www.weibo.com/swarovskicom (500,00+ fans)

Hashtag:
Swarovski, together with Calvin Klein, was one of the brands that popped up in the general ‘luxury brand scandal’ after the Versace controversy had snowballed and had moved to Coach, Givenchy, ASICS, and Fresh. The Swarovski issue was exposed just a bit later and had no separate hashtag on Weibo.

What’s the problem?
Swarovski went trending on Chinese social media for classifying Hong Kong as a country on its website.

Apology?
Swarovski issued an apology statement on August 13. The hashtag “Swarovski Apologizes” received over 750 million views on Weibo (#施华洛世奇道歉#).

Consequence:
Chinese actress Jiang Shuying, also known as Maggie Jiang, announced on Tuesday (August 13) that she would be ending her cooperation with Swarovski (#江疏影与施华洛世奇解约#, 410 million views).

 

CURRENTLY UNDER SCRUTINY BUT NO APOLOGIES:

 

● AMAZON 亚马逊

American e-commerce company

Brand Weibo account:
https://www.weibo.com/amazonchina (4.4 million fans)

Hashtag:
“Amazon T-shirts” (#亚马逊t恤#), 140 million views; “Amazon Sells Hong Kong Independence Shirts” (#亚马逊售卖港独T恤#), 18 million views.

What’s the problem?
Amazon is one of the latest brands to be added to the virtual PRC wall of shame of international brands going against Beijing’s “One China” principle. On August 14, screenshots of the Amazon e-commerce platform selling t-shirts promoting an independent Hong Kong and displaying anti-China slogans went viral on Weibo.

Reaction
Amazon did not apologize for the merchandise sold on its platforms, but the company did respond to ChinaNews (#亚马逊回应T恤事件#), emphasizing that Amazon always has and will respect China’s one-China principle, and abide by local laws of the countries Amazon is active in. There were also netizens on Weibo saying they understood that Amazon cannot be responsible for all the merchandise sold by its online shops around the world.

 

● SAMSUNG 三星 

South Korean Tech Company

Brand Weibo account:
https://www.weibo.com/samsung (2.8+ million fans)

Hashtag:
No separate hashtag for this issue, although the announcement that Zhang Yixing would terminate his contract with Samsung did receive over 980 million views, making it one of the bigger hashtags in this brand scandal.

What’s the problem?:
Samsung faced criticism on August 14 for damaging China’s “territorial integrity” by displaying choices Hong Kong, China, and Taiwan as “countries” on its website.

Consequence:
Chinese celebrity and K-Pop star Zhang Yixing (Lay Zhang) announced on August 13 that he would no longer work together with Samsung as a brand ambassador for “hurting the national feelings of Chinese compatriots” (#张艺兴与三星解约#, 980 million views!).

 

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

image_print
Continue Reading

Backgrounder

How the Hong Kong Protests Are Discussed on Chinese Social Media

“Hong Kong, the Pearl of the Orient, is no longer blooming, but covered in cuts and bruises.”

Manya Koetse

Published

on

Although discussions on the Hong Kong protests were initially silenced on Chinese social media, the demonstrations are now trending all over Weibo, with state media propagating hashtags and illustrations in favor of Hong Kong government and in support of the Hong Kong Police Force.

The political crisis in Hong Kong shows no signs of de-escalating after another series of mass demonstrations and violent clashes between police and protesters.

This week marks the ninth consecutive week of protests in Hong Kong. The first demonstrations started in March and April of this year against an extradition bill that would allow local authorities to detain and extradite people wanted in mainland China.

After demonstrations escalated in June, the bill was declared “dead” and suspended by Hong Kong leader Carrie Lam, but it was not formally withdrawn.

Protests have since continued throughout June, July, and into August, and are now about much more than the extradition bill alone – they are, amongst others, about greater freedom and democracy in Hong Kong, and about less political influence from the Beijing government.

Protesters are calling for Lam’s resignation and for democratic elections, and have denounced violent tactics and “abuse of power” used by the Hong Kong Police Force.

The absence of the police during an attack on residents by suspected gang members dressed in white shirts at the Yuen Long station on July 21 is one of the incidents protesters mention as police misconduct.

But there is also a division between demonstrators, and not necessarily one unified voice. There are also those, for example, who support Hong Kong police. And those who denounce the actions of angry protesters.

 

China’s Central Government Condemns Protests

 

Although authorities in mainland China initially remained quiet on the topic of the Hong Kong protests, the Hong Kong and Macau Affairs Office of the State Council, China’s top agency for handling Hong Kong affairs, held its first press conference on its stance regarding Hong Kong demonstrations on July 29.

Yang Guang, the office’s spokesperson, condemned the actions of protesters over recent weeks, saying that they “exceeded the boundaries of acceptable protest.”

On August 6, there was another press briefing where Yang Guang used stronger language to denounce the protests, saying that the “radical protests (..) severely impacted Hong Kong’s prosperity and stability, pushing it into a dangerous abyss” and that those behind the demonstrations should not “misjudge” the situation and “mistake our restraint for weakness.”

 

Main Stances on Chinese Social Media

 

On Chinese social media sites, news and discussions on the Hong Kong protest were initially silenced (also see this article), but that has changed now.

Although discussions are still heavily controlled, the topic of the Hong Kong demonstrations has been dominating the trending streams over the past days on China’s popular social media platforms.

On Douyin, one of the most popular short video / social media apps in mainland China, there are dozens of different videos of violent incidents in Hong Kong that are being reposted and liked thousands of times.

On news app Toutiao, articles relating to the Hong Kong protests are in the recommended and ‘hot’ sections, while bloggers and news accounts on WeChat are also posting and reposting Hong Kong related content.

For the scope of this article, we will solely focus on Weibo – the narratives that are spread in daily discussions on the platform are comparable to those on other platforms.

Although the ensuing examples are the main types of posts on Hong Kong that are most popular on Chinese social media now, and definitely receive a lot of support, there are also posts with other views and ideas that might be blocked before ever making it to Weibo or other apps/platforms.

But the restrictions on free discussions on social media do not only relate to platform censorship.

Recently, there are also instances in which Chinese netizens speak out in support of the protesters in Hong Kong who then become a victim of the so-called “human flesh search engine.”

One female Weibo user, responding to the demonstrations in Hong Kong, wrote on August 5th: “Respect to every person out there striking and protesting!” Other Weibo users then made screenshots of her comment and revealed personal details about the woman (a 26-year-old Chinese citizen), labeling her a traitor.

One blogger reposting the woman’s photo and Weibo profile has 1,3 million followers, making this incident quite big and serving as a warning to other Weibo users not to spread their ‘politically incorrect’ views on the Hong Kong protests.

 

“Protect Hong Kong, Support the Police Force”

 

With over 5 billion views, the hashtag “Protect Hong Kong” (#守护香港#) is very popular on Weibo these days.

The hashtag is promoted by Party newspaper People’s Daily, that also launched another viral hashtag, namely “Officers, We Support You” (#阿sir我们挺你#, 300 million views).  The word for ‘officer’ used in this hashtag is “Ah Sir” or “阿Sir”, a uniquely Hong Kong form of address used for policemen and teachers.

Using the “Protect Hong Kong” and “Officers, We Support You” slogans, People’s Daily has also issued an illustration that shows three police officers carrying weapons and protective screens. Behind them are protesters, and above them is China’s Five-starred Red Flag.

Illustration by People’s Daily, issued on Weibo and other social media.

Online propaganda poster issued by China Daily on Weibo.

The main idea behind these hashtags/illustrations is that the People’s Republic of China (PRC) firmly supports the Hong Kong government and the Hong Kong Police Force in dealing with so-called “thugs” or “bandits”  (“暴徒”).

A common stance expressed by Chinese netizens is that pro-democracy protesters are “damaging public security” in Hong Kong and are “dividing the nation.”

“Talk about democracy and freedom in a fair and reasonable way,” one commenter writes: “Don’t talk about freedom and democracy while breaking the law and acting outrageous.”

“It’s horrible to see,” another person says: “The Pearl of the Orient is no longer blooming, but is now covered with cuts and bruises.”

Many stories of violence used against the police force are circulating on Chinese social media. Some videos show protesters using potentially dangerous laser pointers to shine directly in faces of police officers. Last Tuesday, student leader Keith Fong was arrested for possession of such lasers.

One particular trending story concerns a bald police officer named ‘Liu Sir’ (刘sir) who was violently attacked by a group of protesters on July 31st. The mob allegedly punched and kicked him, and assaulted him with sticks and objects before he pulled out his gun.

Photo by People’s Daily, shared on Weibo.

Officer Liu, who has sustained some minor injuries from the incident, responded to the incident writing in a text: “[I] just hate the fact that they are also Chinese – it feels wrong to hit them and also wrong not to. It really pains me!”

Officer Liu has become somewhat of a hero on Chinese social media, as his image is propagated by Chinese state media through photos and illustrations.

Image of Officer Liu shared on Weibo by netizen @李里言子.

The idea of ‘protecting’ Hong Kong and supporting its police force goes hand in hand with the idea that Hong Kong is, and “always will be,” a “part of China.”

Many commenters in the comment sections express their anger about Hong Kong protesters attacking police and throwing the Chinese flag into the water. “If you do not want to be Chinese, then don’t live on Chinese territory,” some write.

 

“Hong Kong’s Colonial Mentality” 

 

A post by an economics blogger (@同行中的我, 14674 fans) that received more than 6500 ‘likes’ on Weibo argues that one problem behind the protests is that Hong Kong youth are stuck in a “colonial mentality.”

The blogger says that Hong Kong people have a lack of patriotic education and have no “sense of belonging.” It is this Hong Kong mentality, the writer argues, that prevents the region from blooming. Without mainland China, Hong Kong is nothing, the post says.

This sentiment is reiterated by many commenters on Weibo, who write things such as “Without a country, you have no home.”

Hong Kong Island was ceded to Britain in 1842 as part of the Treaty of Nanjing. July 1st of 1997 marked Hong Kong’s return to China, and the moment it became a Special Administrative Region (SAR) of the PRC, based on the principle of “one country, two systems.”

Those who are protesting for Hong Kong independence are also called “Pro HK Independence ‘Poison’” on Weibo (港毒分子, a wordplay with characters meaning ‘Hong Kong-independence/poison-members’: a derogatory term for those supporting Hong Kong independence).

“The Pro HK Independence Poison comes from Hong Kong education. Its education comes from its system. So to get rid of this poison, you first need to replace the system, and then change education in Hong Kong,” one person suggests.

 

“Biased Media Representations”

 

“Western media only use pictures that are taken out of context -they have an ulterior motive,” Weibo news blogger Jianhua (@建华Wei业) writes: “They fabricate news about Hong Kong police power abuse and violence.”

The accusation of Western media representing the Hong Kong protesters as the ‘good guys’ and the Hong Kong police as the ‘bad guys’ is repeated on Chinese social media quite a lot these days.

One major example is the aforementioned case of Sir Liu, as many media allegedly only forwarded those images or footage of the police pulling his gun, leaving out the part where he was attacked by protesters first.

Since there is a clear pro-Hong Kong Police Force dominant narrative on Weibo, many netizens defend the police and describe the protesters as violent and unreasonable rioters.

 

“US Meddling in Hong Kong Affairs”

 

Besides criticism on supposed biased media representations of the situation in Hong Kong, there is also criticism on the role of the United States in the Hong Kong protests.

One photo of American diplomat Julie Eadeh meeting up with student leaders involved in Hong Kong’s pro-democracy movement circulated on Chinese social media this week, with state media accusing the US of playing a role in “creating disorder” in Hong Kong.

Image posted on Weibo by CCTV.

“What Is America Up To?”(#美国居心何在#) is one of the hashtags related to the incident that is shared on Chinese social media, promoted by CCTV.

“What is America up to?” online poster designed and shared by CCTV.

“America has no right to meddle in Hong Kong affairs,” commenters on Weibo respond: “Hong Kong is China’s Hong Kong.”

Adding fuel to this discussion is the fact that some Hong Kong protesters have recently started waving American flags at demonstrations (read more about that here).

Trending on August 9 is an incident in which a woman angrily pulled the American flags from protesters’ hands at Hong Kong airport. Many people on Weibo praise the woman for being so “courageous” to stand up to the demonstrators. “We just want Hong Kong to be stable and peaceful,” the woman stated to the media.

Others on Weibo call on protesters in Hong Kong to be reasonable. “I feel that the situation in Hong Kong is getting more and more complicated,” one commenter writes: “I hope the protesters can rationally overthink why they are participating in these demonstrations; they shouldn’t let themselves be used by others.”

“I just cannot make sense of what these angry youth are doing,” another commenter writes: “They are waving the American flag. But when they leave [Hong Kong], people won’t see them as Hong Kongnese – foreigners will all think they are Chinese. I just don’t get where they’re going.”

 
Keep an eye on What’s on Weibo for more related stories in the time to come. Follow us on Facebook, Twitter, and subscribe to notifications via the bell in this screen (Chrome/Firefox/Android).
 

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

image_print
Continue Reading
Advertisement
Advertisement

Support What’s on Weibo

If you enjoy What’s on Weibo and support the way we report the latest trends in China, you could consider becoming a What's on Weibo patron:
Donate

Facebook

Instagram

Advertisement

Contribute

Got any tips? Suggestions? Or want to become a contributor? Email us as at info@whatsonweibo.com.

Popular Reads