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Bizarre Buildings & Ambitious Architecture of Rural China: Here’s Chinese Vlogger ‘Schlieffen’

Chinese vlogger Schlieffen explores a bizarre and amazing side of rural China many have never seen before.

Anna Wang

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“Making Hebei great again” is one of his slogans. Schlieffen is China’s first self-proclaimed ‘agritourism’ vlogger, showing Chinese netizens the unexpected sides of Hebei, an “almost invisible” province in Northern China. Anna Wang explains.

It all started in May of 2018 when Schlieffen (@史里芬Shǐlǐfēn) launched his first video titled “World’s Biggest Tortoise” (“世界上最大的王八“), introducing a 1680-square-meter turtle-shaped sports venue at Hebei’s Lake Baiyangdian.

An example of wondrous Hebei architecture (image via https://xw.qq.com).

Ever since that time, Schlieffen has grown out to become a popular Chinese vlogger and blogger who is active on various social media platforms. Focusing on unexpected architecture in lesser-known parts of China, he has a fanbase of thousands of followers, from Weibo to Bilibili.

His fourth video, “A Trip to Hogwarts Hebei” (“霍格沃茨河北分校之旅”) launched him to stardom in his channel’s first month.

The video documents the bizarre architecture of the Hebei Academy of Fine Arts, which has been compared to the ‘Hogwarts’ School of Witchcraft and Wizardry from Harry Potter due to its bizarre castle campus.

The Hebei Academy of Fine Arts is one of the wondrous places Schlieffen introduces in his vlogs. (Image via Twoeggs.com).

Schlieffen’s 4-minute video shows the vlogger’s exploration of the ‘Hogwarts’-like area. After a long drive down a country road, he arrives at the so-called ‘Empire Square’, which is surrounded by three magnificent rococo, Renaissance and Gothic-style buildings.

The center building, adorned with dramatic towers and turrets, is the school’s administration building. Imagine grading student work in a medieval castle in the middle of a cornfield!

Guiding the viewer through the premises, Schlieffen shows the hotel and conference center on the left; the interior is crammed with densely arranged pillars and painted ceilings  – which might be a homage to the Sistine Chapel, without the high ceilings.

The pseudo-European buildings are somewhat laughable on their own, but there’s a lot more. The campus is divided in two halves: one is European-themed, and the other one focuses on ancient China. The two are separated by a manmade “Mediterranean” lake complete with manmade islands covered in artificial palm trees.

Schlieffen’s videos always follow a similar pattern. He often uses a wide-angle lens and speeds up the video to four or even eight times its normal speed, with quick edits – no shot lasts longer than 3 seconds. Each video begins with the vlogger getting off from a train or getting out of a car from where he starts his tour. “Please hold on and sit tight,” is one of his signature phrases.

 

They suddenly seemed to realize that there were parts of China they had no clue about.

 

“A Trip to Hogwarts Hebei” soon started making its rounds on Chinese social media, and was especially shared among well-educated netizens and white-collar workers, who suddenly seemed to realize that there were parts of China they had no clue about.

The Chinese term “shanzhai” (山寨) is a derogatory term for “knock-off goods,” but it literally means “mountain village.” The assumption is that people from rural mountain villages cannot afford real luxury goods, so they buy cheap counterfeits made in poorly run factories. The metropolitan middle class already knew about shanzhai Louis Vuitton bags, but they weren’t aware that hillbillies were capable of building a 288-acre shanzhai Hogwarts.

Schlieffen’s video on the noteworthy Hebei Academy of Fine Arts has currently been viewed over nine million times on Miaopai alone.

After the success of his initial videos, Schlieffen continued filming knock-off world wonders in Hebei. By now, he has made fifty vlogs, including those on wondrous places such as Hebei Jerusalem or Hebei Venice.

‘Hebei Venice’ is one of the spots highlighted in one of Schlieffen’s vlogs. Image via http://blog.sina.com.cn.

Through the course of his vlogging career, Schlieffen expanded his field of interest to include any attraction teetering on the thin line between ambitious and ridiculous.

Whether sharing images and videos on the world’s largest cement elephant or the biggest turtle sculpture, Schlieffen’s posts always attract hundreds of likes. One of his other popular videos explores the somewhat bizarre site of the Baoding Zoo.

 

Hebei is an almost invisible province, as transparent as the air – I used that invisibility to make myself visible.

 

There are not many online influencers focusing on Hebei, a place that is not exactly known for its glamor and charm. At a December 2018 event hosted by Chinese tech news site Huxiu.com, Schlieffen said that “Hebei is an almost invisible province, as transparent as the air – I used that invisibility to make myself visible.”

Hebei, a coastal province in Northern China, contains two municipalities under the direct control of the central government: Beijing and Tianjin. People often say that Beijing and Tianjin are the flavorful ‘fillings of a dumpling’ while Hebei is ‘the plain wrapper.’

Under the current household registration system, being a resident of Beijing or Tianjin means better social welfare than the rest of Hebei. Thus, the ‘brain drain’ from Hebei to the cities has been ongoing for decades.

When people talk about Hebei, they usually describe it as an uneventful place, but Schlieffen’s representation of Hebei completely changes their idea of the region, turning it into a place where people can be wildly ambitious.

Their ambitions can take on two forms: first, they are obsessed with huge, grand buildings. Second, they want to include every aesthetic they can think of, Chinese or European, ancient or contemporary. These ambitions come together in a brazenly unsophisticated form of architecture.

Hotel in Hebei in one of Schlieffen’s videos (天子大酒店).

Schlieffen (1992) was born and raised in Hebei. After college, he went to England for graduate school until 2018.

While he was studying abroad, a new wave of Chinese vloggers launched their careers in mainland China. Many of them, such as the female vlogger Zhuzi (@你好_竹子), were studying abroad in Western countries. They shot and shared short videos of their daily lives, satisfying their audience’s curiosity about life in a strange land.

Schlieffen began to seriously consider vlogging as a career after finishing his studies and returning to his hometown. He found that his prospective audience seemed to have grown tired of watching Chinese exchange students living happy, fashionable lives overseas. As a lover of traveling, he decided to start his own travel vlog.

Schlieffen, image via Sina News.

In an interview with Li Dangxin for Huxiu.com, Schlieffen explains: “You have to ask yourself time and time again why the audience wants to watch your videos.” Careful consideration led him to shoot the bizarre buildings in Hebei.

There are tens of thousands of Hebei natives working in big cities, Schlieffen thought; they care about what’s going on in their hometowns, but they haven’t necessarily seen these incredible buildings in person. They would be his first audience and if they shared his posts, his videos would surely go viral.

Things happened just as Schlieffen expected. Well-educated white-collar workers who had left their hometowns behind were stunned by Schlieffen’s discoveries and collectively reposted his videos with their friends.

 

“Making Hebei great again.”

 

Even after having produced dozens of vlogs and posts, Schlieffen is not worried about running out of stories. After his initial success, he also began covering stories in other provinces.

Schlieffen found that if a village’s richest man happens to be the local party secretary and is also a Chinese People’s Political Consultative Conference (CPPCC) member, you’re sure to find ridiculous architecture in that village.

These locally powerful people often want to put up monuments and realize impressive structures to build on their legacy. Their power often goes largely unchecked in the various corners of Chinese -more rural- provinces, and their subordinates will not question them – those with the ability to challenge them aesthetically have probably already fled to bigger cities.

One example features in Schlieffen’s video on the Long Wish Hotel International. Boasting an elevation of 328 meters, the hotel is ranked No. 8 in China and No. 15 worldwide in terms of height. It isn’t in densely populated Beijing or Shanghai, but in Huaxi village in Jiangsu province. When asked why one would build such a gigantic hotel in a rural area, the village party secretary answered: “Because we can.”

The gigantic hotel in Jiangxi, image via http://blog.sina.com.cn.

The hotel in Huaxi has nouveau riche written all over it. Every corner is decorated with glittering sculptures made with gold, silver or crystal. There are miniatures of Tiananmen, the White House and Arc De Triomphe in the village. On top of the White House stands a miniature Statue of Liberty.

In reporting on all these wondrous places and buildings, Schlieffen avoids making strong statements about them. Instead, he often makes playful or edgy comments. His slogan “Make Hebei great again” also means different things to different people. Some instantly understand his application of the phrase, while others simply take it literally.

What is noteworthy is that Schlieffen rarely offends locals. He’s welcomed wherever he visits. After he made a video about Wan Jia Li, a hotel/shopping mall in Hunan, the owner supposedly even invited Schlieffen to visit his home, saying: “My home is more fun than my business.”

Being featured in one of Schlieffen’s video can be lucrative for places in Hebei and elsewhere, as these places in rural areas will suddenly see a flux of visitors. Hebei Academy of Fine Arts has even become a popular destination for wedding photos.

Schlieffen is convinced he has found the right perspective from which to observe China’s rapidly changing areas. Meanwhile, his next video is on its way. “Please hold on and sit tight,” Schlieffen says again. Enjoy the ride. 

By Anna Wang

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Born and raised in Beijing, Anna Wang received her BA from Peking University and is a full-time author/translator. She has translated Alice Munro's The View from Castle Rock into Chinese. Her latest work is Inconvenient Memories, an autobiographical fiction about her coming-of-age amid the Tiananmen Square Protests. She is living in Southern California.

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Backgrounder

How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King

He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?

Jessica Colwell

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Twitter has fallen in love with a Chinese farmer after his drinking videos on Kuaishou were cross-posted abroad and went viral. He has embraced his new fans and Western social media, arguably becoming one of China’s most successful cultural ambassadors of the year.

He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitter in August of 2019, but he already has a Twitter following of more than 111.6K.

Although his account is temporarily restricted by Twitter at time of writing (“due to suspicious activity”), his popularity is only growing. Some Twitterers, such as the China twitterer Carl Zha (@CarlZha), are even initiating a “#FreePangzai campaign” to restore the account of the “one true King.”

But where and when did the online fame of ‘Hebei Pangzai’ start?

Let’s begin our introduction to Pangzai with one tweet from March of this year, when Twitter user ‘Hunnaban Trenchboss’ posted a video from Chinese short video app Kuaishou (快手) showing a man – ‘Pangzai’ – wearing sunglasses and smoking a cigarette while preparing an incredible mixed drink.

The man in the video smoothly pops the cap off a bottle of beer with a chopstick, pours some in a large jar, then twirls the bottle and propels the rest of the beer in a tornado of force down his throat.

He follows that up by pouring in more beer, some blue liquor, an egg, some Pepsi, and a hefty glass of baijiu – which he dumps in only after lighting it on fire, igniting his finger, and coolly lighting his cigarette. He then chugs the entire concoction in a matter of seconds.

“How do I become as cool as this guy, The Coolest Guy?”, the tweet said.

The same video was shared again in August by a few Russian accounts, was retweeted by an American account, and then went completely viral, racking up millions of views and tens of thousands of retweets.

That video has now been viewed almost 12 million times on Twitter, and has inspired tens of thousands of fans who herald him as ‘king.’

The man in the video referred to as ‘Pangzai’ (胖仔, ‘chubby dude’) is Liu Shichao (刘世超), a 33-year-old farmer and small-time Chinese internet celebrity from a city called Xingtai in Hebei Province.

According to an interview with Technode, he found out about the video on Twitter when some of his new foreign fans opened Chinese social media accounts to find him and tell him about his overnight online fame.

“One message told me that I was a celebrity now in America,” he told Technode: “So I chatted with the person [who sent the message] for a whole day, with the help of translation software.”

Within two days of his video going viral, Pangzai had figured out how to use a VPN, opened his own Twitter account and started uploading videos.

He even posted a reply on the original viral video to alert everybody to his account.

Liu’s early response to his viral video on Twitter.

Since then, Liu ‘Pangzai’ has amassed over 111,000 followers and has posted many more videos of everything from drinking, to cooking, to exploring his countryside hometown.

But it was the drinking videos specifically that earned him his following, both abroad and in China.

 

IT STARTED ON KUAISHOU

“Pangzai epitomizes the typical Kuaishou account.”

 

Liu began his internet career three years ago on Kuaishou, a Chinese short video app massively popular among China’s lower-tier cities and countryside.

In contrast to the polished, celeb-heavy platform Douyin, which is most popular among urban youths, Kuaishou is a platform for the masses. Its users are known for their crazy antics and general disregard for personal safety.

Liu Shichao’s Kuaishou account has 354,000 followers, but the majority of his videos have been removed.

Pangzai epitomizes the typical Kuaishou account. Posting under the handle “Chubby Dude from Hebei” (@河北胖仔), he uploads videos of himself eating and drinking in eye-popping combinations, or sometimes smashing things – from bricks to unopened water bottles – with his bare hands.

Liu’s video of breaking bricks with his hands was also popular on Twitter.

Liu also gained notoriety, and a couple hundred thousand followers, from his mastery of the so-called ‘beer tornado technique’ (小旋风 xiǎo xuànfēng).

According to an interview with the BBC, he peaked at 470,000 followers on Kuaishou and was monetizing his online fame with some 10,000 RMB ($1420) per month.

Liu’s signature beer tornado technique features in the first video he posted to Twitter.

Unfortunately for Liu, China’s Cyberspace Administration announced a crackdown on vulgar and illegal content across multiple social media platforms in spring of 2018, with a focus on Douyin, Kuaishou, and its sister news company Jinri Toutiao. Kuaishou was pulled from app stores until it cleaned up its act.

It is unclear just how many videos and accounts have been removed as a result of the cleanup. We can get a rough idea from an announcement by Kuaishou earlier this year that in March of 2019 alone, it removed an average of over 11,000 videos and blocked almost 1,000 accounts every day.

The result for Liu was that his account was suspended for four months and the majority of his most popular videos, including the one that went viral abroad, were removed for promoting ‘unhealthy drinking habits.’

When you look at his Kuaishou account today, you won’t see many videos focused solely on baijiu and beer chugging.

The videos that remain on his account do include drinking (and his signature tornado move) but it is always accompanied by eating food or some other activity (such as sitting deep in a field of corn, munching on roast duck and dribbling baijiu down a corn leaf into a glass.)

In a video posted to Kuaishou, Liu pours baijiu into a glass from a corn leaf, before then lighting it on fire and chugging it.

Liu still has 354,000 followers on Kuaishou. His Chinese fans, like his foreign ones, marvel at his cool and collected manner as he eats and drinks all sorts of disgusting things.

Canned herring features heavily in his most popular recent videos, where he can be seen sipping the juice directly from the can.

In one of his videos on Kuaishou, Liu eating herring directly from the can, to the disgust of his fans.

“This has to be the most unaffected anyone has ever been by eating canned herring,” says one fan. “The flavor is disgusting! 99.9% of people who try this would vomit,” another online commenter replies.

 

AN UNEXPECTED TWITTER KING

“Liu is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life.”

 

This year, Liu seems to have embraced his newfound international stardom with grace and savvy.

He uses Twitter’s in-app translation to help him communicate with fans and has been highly interactive on the platform.

Liu ‘Pangzai’ was also quick to open up a Paypal account and share it with followers, and has recently made YouTube and Instagram accounts to prevent scams pretending to be him. He has also collaborated with a Twitter fan to sell T-shirts online in America.

Many online fans have dubbed him ‘king’, perhaps the highest praise one can receive on the internet today.

But in contrast to the sunglasses and chill demeanor of his videos, Liu does not appear to be an internet celebrity overly obsessed with being cool.

Instead, he is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life (and drinking habits) with the rest of the world.

Liu began using translation software to communicate with fans soon after joining Twitter.

After reposting all of his old drinking videos from Kuaishou, Liu started asking Twitter fans what they would like to see from him. Many responded that they wanted more about his life in rural China.

He has since followed up with videos showing him fixing a pipe with his friends, exploring his local market, cooking sweet potatoes, and, of course, a tutorial on how to master the ‘tornado beer’ technique.

Liu explaining on Twitter how to perform the tornado beer technique that helped make him famous.

Many have expressed concern for his health in light of his drinking habits, but he has assured everybody that everything he does is “within his ability” and that he doesn’t drink like that very often.

Liu is grateful for all the support and praise he has received from abroad. “It’s crazy to have all of these foreign friends all of a sudden,” he recently said in an interview with Deadspin: “I really have to thank them a lot. If I have a chance I will find them and we can drink together.”

Seemingly to that end, Liu has recently organized a party to be held near his hometown in China, exciting fans all over the world and spurring many to apply for passports and visas.

Once Liu began inviting people to his party, he changed the date and location in order to accommodate more attendees.

The date is set for December 14, 2019 in Zhuamadian City, Hebei Province; too soon for many to make it, but he promises another party in the spring. There is talk also of organizing a visit for Liu ‘Pangzai’ to go to America.

 

WINDOW INTO CHINESE SOCIAL MEDIA

“Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet.”

 

Although there are many vloggers like Pangzai in China, he stands out on Twitter as some sort of window into Chinese social media, especially because this online world is usually so separate from the Western realms of social media.

The recent explosive growth of Chinese social media apps such as TikTok has not done much to facilitate this kind of cultural interaction between China and the West.

Although Tiktok is, in fact, a Chinese app (called Douyin 抖音 in China), there are actually two different versions of the same app in mainland China and abroad, meaning that the other ‘Pangzais’ of the Chinese internet still remain within the social media spheres of the PRC, rarely gaining fame outside of the Great Firewall.

In China, aside from his fans on Kuaishou, Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet. He is mentioned only one or two times across Weibo, and searches for his name and handle on WeChat, Baidu, and various Chinese tech news sites bring up nothing.

Liu is a rare example of genuine soft power coming out of China. A pure, grassroots man of the people with strong cultural appeal who sincerely enjoys sharing his life and his culture with the rest of the world. His tweets are full of affection and appreciation for his fans, as well as frequent prompts for followers to share their own lives and customs of their home countries.

To watch his introduction to Twitter and rise to fame is to see the best of the internet: cultural interaction, genuinely shared delight, and mutual admiration inspired by hilarious antics caught on camera.

His Twitter fans express their hope that Twitter Support will soon lift the temporary ban on their ‘Twitter king.’ To them, it’s perfectly clear: this online king is nowhere near dead, long live Pangzai!

Follow the #FreePangzai hashtag on Twitter.

Update: Panghaizi is out of Twitter jail!

 
Want to read more about unexpected online celebrities from China? Also see:
The Story of Two Farmers Who Became Internet Celebrities;
The “Vagrant Shanghai Professor”;
From Farmgirl to Fashionista: Weibo Celebrity Fairy Wang.

 

By Jessica Colwell
Follow @whatsonweibo

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©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Celebs

“Living a Nightmare” – Chinese Beauty Guru Yuya Mika Shares Shocking Story of Domestic Abuse

Famous makeup artist Yuya Mika shared her story in a video that has since gone viral on Weibo.

Manya Koetse

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First published

Chinese famous makeup vlogger Yuya Mika has come out and shared her experience of being physically abused by her former boyfriend. Yuya’s story – told in a documentary-style video that is now going viral – does not just raise online awareness about the problem of domestic violence, it also shows the raw realness behind the glamorous facade of China’s KOLs’ social media life.

Fashion and makeup blogger He Yuyong, better knowns as Yuya (宇芽) or Yuya Mika (@宇芽YUYAMIKA), has gone viral on China’s social media platform Weibo for sharing her personal story of suffering domestic abuse at the hands of her ex-partner.

On Monday afternoon, November 25 – which is the International Day for the Elimination of Violence against Women – Yuya, a KOL (Key Opinion Leaders/online influencer) who has over 800,000 followers on her Weibo account, wrote: “I’m a victim of domestic violence. The past six months, I feel like I’ve been living a nightmare. I need to speak up about domestic violence here!”

With her post, Yuya shared a 12-minute documentary-style video in which she tells how she has been abused by her partner of one year, with whom she has now separated.

The short doc does not just tell Yuya’s story, it also features the experiences of her former partner’s ex-wives, who allegedly also suffered domestic violence at his hands.

Besides the shocking accounts of the women, the video contains also footage of Yuya’s ex-boyfriend trying to violently drag her out of an elevator – a moment that was caught on security cameras in August of this year.

Yuya identifies her former boyfriend and abuser as the 44-year-old artist and Weibo blogger ‘Toto River’ (@沱沱的风魔教), who was married three times before starting a relationship with the famous beauty blogger.

The two met each other through social media, and Yuya initially fell for his talent and kindness. But, as she says, his perfect social media image soon turned out to be nothing but a fake facade, and the nightmare began.

The beauty blogger explains that the domestic violence went hand in hand with mental abuse, with Yuya being brainwashed into believing she was lucky to be with a man such as her boyfriend.

As the abuse became a regular occurrence, Yuya tearfully explains how she sometimes could not work for a week because her face was too bruised for shooting videos.

Yuya also writes on Weibo that she shares her story so that the experiences she and her ex-boyfriend’s former wives suffered will not happen to other women, and to warn others from ending up in a similar situation.

Meanwhile, the Weibo account of Yuya’s former boyfriend has been closed for comments.

Yuya Mika is not just popular on Weibo and video ap Tiktok. The beauty guru – famous for doing imitation makeup of celebrities and famous icons such as Mona Lisa – also has over 750k fans on her Instagram account and thousands of subscribers on her YouTube Channel, where she posts makeup tutorials.

Yuya Mika as Mona Lisa.

Yuya is part of the company of Papi Jiang (aka Papi Chan), a Chinese vlogger and comedian who became an internet celebrity in 2016. On Tuesday, the Papi Jiang company also responded to Yuya’s video, saying they fully support the makeup artist in coming forward with her story.

At time of writing, Yuya’s story has been shared over 425,000 times, with a staggering thread of more than 280,000 comments on Weibo.

Many commenters respond in shock that the tearful woman in the video is actually Yuya, as the makeup artist is usually always smiling and shining in front of the camera. Other Weibo users express their hopes that Yuya’s ex-boyfriend will be punished for what he did.

With over 160 million views, the hashtag “Yuya Suffers Domestic Abuse” (#宇芽被家暴#) is now in the top five of most-discussed topics on Weibo.

Over the past few years, the issue of domestic violence has received more attention on Chinese social media, especially since China’s first national law against domestic violence came into effect on March 1, 2016. More women have come forward on Chinese social media to share their personal experiences with domestic abuse.

According to Chinese media reports of Tuesday afternoon, local authorities are currently investigating Yuya’s story.

By Manya Koetse, with contributions from Miranda Barnes
Follow @whatsonweibo

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Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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