China Brands, Marketing & Consumers
Updated: National Outrage After Woman Is Made to Pay $700 for Hospital Appointment
The video of a woman outraged over being forced to pay 4500 yuan (nearly $700 US) has made the headlines in China, sparking a national debate over patients getting scammed before they can see a doctor.
The video of a woman outraged over being forced to pay 4500 yuan (nearly $700 US) made the headlines in China, sparking a national debate over patients getting scammed before they can see a doctor. Online commenters called for a reform of China’s medical system. Now, a week after the video was posted all over different social media platforms, netizens wonder if the woman in the video is a fraud who actually works for an online medical platform.
It is is a familiar sight at hospitals all over Beijing: rows of people waiting in the long queue for a ticket to see the doctor, some with stools or equipped with duvets. But some of those waiting in line are not ordinary people in need of a hospital appointment. They are ticket scalpers (票贩子), who force average Chinese citizens to pay insanely high prices for the most basic healthcare.
Scammed by hospital scalpers
To prevent disorder and cutting in line, most patients at Chinese hospitals need to purchase a ticket to decide when they’ll be seen for nonemergency treatment. However, this system is frequently abused as scalpers buy tickets and sell them for much higher prices to actual patients.
The problem of scalpers was brought to national attention on January 19th, when the video of the screaming woman, dressed in a white coat, went viral on Sina Weibo. Filmed by a patient at Beijing’s Guang’anmen Hospital, the video shows the distressed woman accusing hospital guards of working with scalpers to push up ticket prices. The video became trending on Chinese social media platforms in the last week of January.
Many Chinese people, especially those from the countryside, face the problem of hospital scalpers when seeking medical attention. Under China’s current medical system, it is not easy for people from rural areas to gain access to medical facilities in the major cities, as they are not covered there and will have to pay for medical care themselves. The issue is related to China’s hukou (household registration) system; the government-subsidised rural medical insurance is often not valid in a different province, which means that villagers who fall seriously ill are not covered when they travel to first-tier cities for medical care.
Scalpers take advantage of the system and people’s eagerness to see a doctor by using local identification cards to book appointments, and then selling them to people without the proper documentation.
The woman in the video says that a ticket that originally cost ¥300 (± $46) was now pushed up to a whopping ¥4500 ($684) by scalpers operating in the hospital. She tearfully laments: “My God, ordinary people need to pay so much for a ticket, it’s so hard! If I died on my way home, there’s no hope in this society. This is Beijing, the capital!” The woman also tells onlookers: “Yesterday all the scalpers arranged us to queue, they put all their hires at the front, we real patients didn’t dare say a word! Where were the security guards?”
The woman allegedly traveled hundreds of miles to get an appointment for her paralyzed mother. She rented a basement room in Beijing while waiting for the doctor’s appointment, and carried her mother on her back when traveling.
A national problem
Since the video’s upload on Weibo, it has been reposted nearly 120,000 times and ‘liked’ over 187,000 times. Comments relating to the topic received over 10 million views, igniting a national debate over scalpers at hospitals.
The debate was especially noticeable on social media, where netizens reflected on the woman’s outcry and talked about their own experience with scalpers. One Weibo commenter writes: “Today I went to the hospital after the news about scalpers. For the most ordinary citizens at the lowest level, with no power or position, seeing a doctor is really not easy.” Another netizen says: “Our capital is the Holy Land in the hearts of our people. The ruthless action of those ticket scalpers brings shame to the capital. I believe that the people of Beijing will remove this malignant tumor and reshape their good image.”
Faced with masses of social media outcry, Guang’anmen Hospital denied that it condoned the reselling of tickets. It stated that a preliminary investigation found no evidence of security guards colluding with scalpers to resell tickets. Beijing police, however, confirmed on January 28 that 12 people have been arrested in relation to this case.
Marketing for online medical company
On February 2, the woman in the video became trending again, but this time for a different reason. Chinese media report that the woman now receives lifelong free medical care for her mother, offered by medical company Yihu365 . Some people suspect that she is a staff member of this company, that offers medical care at home that can be ordered through an app. The company also has a service for making hospital appointments. Under the hashtag of ‘is she a fraud?’ (#挂号女是托#), netizens now discuss the possibility of the video being set up as a marketing campaign for Yihu365.
“She is obviously not a fraud,” one Weibo user says: “The app just seized the opportunity for their own promotion.”
“I don’t believe this was staged,” one other netizen also comments: “It was probably just a good business opportunity for this company. But even if it was faked, what does it really matter? The hospital scalpers are real. They are everywhere.”
Thus far no official media have backed up the online allegations.
Staged or not, the general lack of regulation on hospital scalpers means they will continue to be a real obstacle to patients’ access to medical treatment. Having easy access to decent healthcare is a right of citizens throughout the world, but for ordinary people in Beijing, simply stepping their foot in the doctor’s office is a painstakingly expensive ordeal.
Some netizens point out to the importance of ordinary citizens standing up injustices in China’s health care: “If there are more people willing to speak out against such injustice in society, there will be less unfairness. If there are more people enacting justice, good can trump evil!”
– By Anna Xue & updated by Manya Koetse
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China Books & Literature
Why Chinese Publishers Are Boycotting the 618 Shopping Festival
Bookworms love to get a good deal on books, but when the deals are too good, it can actually harm the publishing industry.
When June begins, promotional campaigns for China’s 618 Online Shopping Festival suddenly appear everywhere—it’s hard to ignore.
The 618 Festival is a product of China’s booming e-commerce culture. Taking place annually on June 18th, it is China’s largest mid-year shopping carnival. While Alibaba’s “Singles’ Day” shopping festival has been taking place on November 11th since 2009, the 618 Festival was launched by another Chinese e-commerce giant, JD.com (京东), to celebrate the company’s anniversary, boost its sales, and increase its brand value.
By now, other e-commerce platforms such as Taobao and Pinduoduo have joined the 618 Festival, and it has turned into another major nationwide shopping spree event.
For many book lovers in China, 618 has become the perfect opportunity to stock up on books. In previous years, e-commerce platforms like JD.com and Dangdang (当当) would roll out tempting offers during the festival, such as “300 RMB ($41) off for every 500 RMB ($69) spent” or “50 RMB ($7) off for every 100 RMB ($13.8) spent.”
Starting in May, about a month before 618, the largest bookworm community group on the Douban platform, nicknamed “Buying Like Landsliding, Reading Like Silk Spinning” (买书如山倒，看书如抽丝), would start buzzing with activity, discussing book sales, comparing shopping lists, or sharing views about different issues.
Social media users share lists of which books to buy during the 618 shopping festivities.
This year, however, the mood within the group was different. Many members posted that before the 618 season began, books from various publishers were suddenly taken down from e-commerce platforms, disappearing from their online shopping carts. This unusual occurrence sparked discussions among book lovers, with speculations arising about a potential conflict between Chinese publishers and e-commerce platforms.
A joint statement posted in May provided clarity. According to Chinese media outlet The Paper (@澎湃新闻), eight publishers in Beijing and the Shanghai Publishing and Distribution Association, which represent 46 publishing units in Shanghai, issued a statement indicating they refuse to participate in this year’s 618 promotional campaign as proposed by JD.com.
The collective industry boycott has a clear motivation: during JD’s 618 promotional campaign, which offers all books at steep discounts (e.g., 60-70% off) for eight days, publishers lose money on each book sold. Meanwhile, JD.com continues to profit by forcing publishers to sell books at significantly reduced prices (e.g., 80% off). For many publishers, it is simply not sustainable to sell books at 20% of the original price.
One person who has openly spoken out against JD.com’s practices is Shen Haobo (沈浩波), founder and CEO of Chinese book publisher Motie Group (磨铁集团). Shen shared a post on WeChat Moments on May 31st, stating that Motie has completely stopped shipping to JD.com as it opposes the company’s low-price promotions. Shen said it felt like JD.com is “repeatedly rubbing our faces into the ground.”
Nevertheless, many netizens expressed confusion over the situation. Under the hashtag topic “Multiple Publishers Are Boycotting the 618 Book Promotions” (#多家出版社抵制618图书大促#), people complained about the relatively high cost of physical books.
With a single legitimate copy often costing 50-60 RMB ($7-$8.3), and children’s books often costing much more, many Chinese readers can only afford to buy books during big sales. They question the justification for these rising prices, as books used to be much more affordable.
Book blogger TaoLangGe (@陶朗歌) argues that for ordinary readers in China, the removal of discounted books is not good news. As consumers, most people are not concerned with the “life and death of the publishing industry” and naturally prefer cheaper books.
However, industry insiders argue that a “price war” on books may not truly benefit buyers in the end, as it is actually driving up the prices as a forced response to the frequent discount promotions by e-commerce platforms.
China News (@中国新闻网) interviewed publisher San Shi (三石), who noted that people’s expectations of book prices can be easily influenced by promotional activities, leading to a subconscious belief that purchasing books at such low prices is normal. Publishers, therefore, feel compelled to reduce costs and adopt price competition to attract buyers. However, the space for cost reduction in paper and printing is limited.
Eventually, this pressure could affect the quality and layout of books, including their binding, design, and editing. In the long run, if a vicious cycle develops, it would be detrimental to the production and publication of high-quality books, ultimately disappointing book lovers who will struggle to find the books they want, in the format they prefer.
This debate temporarily resolved with JD.com’s compromise. According to The Paper, JD.com has started to abandon its previous strategy of offering extreme discounts across all book categories. Publishers now have a certain degree of autonomy, able to decide the types of books and discount rates for platform promotions.
While most previously delisted books have returned for sale, JD.com’s silence on their official social media channels leaves people worried about the future of China’s publishing industry in an era dominated by e-commerce platforms, especially at a time when online shops and livestreamers keep competing over who has the best book deals, hyping up promotional campaigns like ‘9.9 RMB ($1.4) per book with free shipping’ to ‘1 RMB ($0.15) books.’
This year’s developments surrounding the publishing industry and 618 has led to some discussions that have created more awareness among Chinese consumers about the true price of books. “I was planning to bulk buy books this year,” one commenter wrote: “But then I looked at my bookshelf and saw that some of last year’s books haven’t even been unwrapped yet.”
Another commenter wrote: “Although I’m just an ordinary reader, I still feel very sad about this situation. It’s reasonable to say that lower prices are good for readers, but what I see is an unfavorable outlook for publishers and the book market. If this continues, no one will want to work in this industry, and for readers who do not like e-books and only prefer physical books, this is definitely not a good thing at all!”
By Ruixin Zhang, edited with further input by Manya Koetse
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China Brands, Marketing & Consumers
Chinese Sun Protection Fashion: Move over Facekini, Here’s the Peek-a-Boo Polo
From facekini to no-face hoodie: China’s anti-tan fashion continues to evolve.
It has been ten years since the Chinese “facekini”—a head garment worn by Chinese ‘aunties’ at the beach or swimming pool to prevent sunburn—went international.
Although the facekini’s debut in French fashion magazines did not lead to an international craze, it did turn the term “facekini” (脸基尼), coined in 2012, into an internationally recognized word.
The facekini went viral in 2014.
In recent years, China has seen a rise in anti-tan, sun-protection garments. More than just preventing sunburn, these garments aim to prevent any tanning at all, helping Chinese women—and some men—maintain as pale a complexion as possible, as fair skin is deemed aesthetically ideal.
As temperatures are soaring across China, online fashion stores on Taobao and other platforms are offering all kinds of fashion solutions to prevent the skin, mainly the face, from being exposed to the sun.
One of these solutions is the reversed no-face sun protection hoodie, or the ‘peek-a-boo polo,’ a dress shirt with a reverse hoodie featuring eye holes and a zipper for the mouth area.
This sun-protective garment is available in various sizes and models, with some inspired by or made by the Japanese NOTHOMME brand. These garments can be worn in two ways—hoodie front or hoodie back. Prices range from 100 to 280 yuan ($13-$38) per shirt/jacket.
The no-face hoodie sun protection shirt is sold in various colors and variations on Chinese e-commerce sites.
Some shops on Taobao joke about the extreme sun-protective fashion, writing: “During the day, you don’t know which one is your wife. At night they’ll return to normal and you’ll see it’s your wife.”
On Xiaohongshu, fashion commenters note how Chinese sun protective clothing has become more extreme over the past few years, with “sunburn protection warriors” (防晒战士) thinking of all kinds of solutions to avoid a tan.
Although there are many jokes surrounding China’s “sun protection warriors,” some people believe they are taking it too far, even comparing them to Muslim women dressed in burqas.
Image shared on Weibo by @TA们叫我董小姐, comparing pretty girls before (left) and nowadays (right), also labeled “sunscreen terrorists.”
Some Xiaohongshu influencers argue that instead of wrapping themselves up like mummies, people should pay more attention to the UV index, suggesting that applying sunscreen and using a parasol or hat usually offers enough protection.
By Manya Koetse, with contributions by Miranda Barnes
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