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Beijing Medical Graduates Open BBQ Diner, Offer Discount for Every Academic Publication

These Ivy League medical graduate students from Beijing love the academic world and barbecued meat. They will give you a discount if you’re the author of a recent scientific publication.

Manya Koetse

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Top medical students from Beijing’s Ivy League universities have started their own BBQ restaurant. To ‘encourage research,’ they offer customers a discount if they can show they have recently been published in a scientific journal.

Wang Jian (王建) and Cheng Si (程丝), top medical graduate students from Beijing’s most prestigious universities Beida and Tsinghua, have operated hand in hand with sixteen other former classmates in opening up their own barbecue joint in the capital’s city center.

The restaurant, “The Lancet BBQ” (柳叶刀烧烤), named after one of the world’s oldest and best known general medical journals, is located near Xizhimen and Beijing Jiaotong University and was opened in April of 2017.

On October 10, the ‘Lancet BBQ’ became a top trending topic on Chinese social media after a WeChat article by the restaurant’s owners received much attention by Chinese media and was read 100,000 times within an hour.

On Weibo, the hashtag ‘Top Students from Beida & Tsinghua Open BBQ Place’ (#北大清华学霸合伙开烧烤店#) received 840,000 views on Tuesday.

The post says:

Since three months ago, we started with a promotion at our restaurant. (..) It is meant to encourage everyone’s research and is also meant for those people who have had their academic paper published and want to celebrate it at our restaurant.”

“Every person who is the author of a publication in an academic journal listed in the SCI, SSCI, or CSSI within the past five years, can come to the restaurant, show us the proof, and obtain a discount.”

The restaurant owners have a special way of calculating academics’ discounts, namely: “Total Bill – Impact Factor * 10 = Discounted Price” (“总费用-影响因子*10=优惠价格). The impact factor is a measure of the frequency with which a scientific journal has been cited.

To give an example, a recent publication in the Cancer Research journal will give you ten points for impact factor, meaning a 200 RMB (30 US$) restaurant bill will get a 100 RMB (15$) discount.

If your publication was published in the Journal of Clinical Oncology, it will give you a 20-points impact factor. If the total costs at the restaurant are 200 RMB (30 US$) you will then get the entire bill for free (200 – (10 * 10) = 0).

For a publication in the Lancet, that has a journal impact factor of 47, you could get the biggest discount.*

From performing surgery to roasting meat

The idea to start the barbecue restaurant came from Wang Jian. The young doctor and fresh graduate found himself short of money in 2016 and decided he needed a side job. His love for Xuzhou cuisine led him to the idea of starting a Xuzhou barbecue diner.

China Youth Daily writes that it took Wang Jian some time to convince his partner Cheng Si, also a young doctor, to open up the restaurant together. But within a time frame of six months, Wang turned himself into an expert on the restaurant business and was able to gather a group of fellow graduates to raise the capital and start up the restaurant.

Although the 12-table restaurant might seem like any other barbecue place, the medical background of its owners does seep through. Cheng Si will sometimes say: “There are two new patients at the door,” when the restaurant has two new customers.

Besides serving healthy foods, the restaurant reportedly also upholds the best hygiene standards.

Despite the recent attention for the restaurant on Weibo and in Chinese media, some netizens are critical about the owners’ double job. “You’re already doing the brainy jobs, let the common people do work like this,” some say.

“How is being a doctor not enough to provide for your income?”, many wonder.

According to China Medical News, a typical doctor at a large tertiary level hospital in Beijing will officially earn about 46,000 yuan (US$7500) a year. But in reality, they note, doctors earn more than three times that – about 180,000 yuan ($29,000) a year – due to, among others, bonuses and commissions.

But some people do not seem to mind much, saying they would prefer to have a doctor who also happens to be a BBQ cook, than a BBQ cook who also happens to be a doctor.

By Manya Koetse

* The discount explanation on WeChat is as set out here, but in an interview with China Youth Daily the owners say the discount can be up to 30% of the total meal bill, and that this discount can be shared with everyone at the table.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Food & Drinks

Viral Video Exposes Wuhan Canteen Kitchen Food Malpractices

Boots in the food bowl, meat from the floor: this Wuhan college canteen is making a food safety mess.

Manya Koetse

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A video that exposes the poor food hygiene inside the kitchen of a Wuhan college canteen has been making its rounds on Chinese social media these days.

The video shows how a kitchen staff member picks up meat from the floor to put back in the tray, and how another kitchen worker uses rain boots to ‘wash’ vegetables in a big bowl on the ground, while another person is smoking.

The video was reportedly shot by someone visiting the canteen of the Wuhan Donghu University (武汉东湖学院) and was posted on social media on November 7.

According to various news sources, including Toutiao News, the school has confirmed that the video was filmed in their canteen, stating that those responsible for the improper food handling practices have now been fired.

The Wuhan Donghu University also posted a statement on their Weibo account on November 8, saying it will strengthen the supervision of its canteen food handling practices.

“The students at this school will probably vomit once they see this footage,” some commenters on Weibo wrote.

Wuhan Donghu University is an undergraduate private higher education institution established in 2000. The school has approximately 16,000 full-time undergraduate students.

“I’m afraid that this is just the tip of the iceberg,” one popular comment said, receiving over 25,000 likes.

Students from other universities also expressed concerns over the food handling practices in their own canteens, while some said they felt nauseous for having had lunch at the Wuhan canteen in question.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Food & Drinks

Famous Goubuli Restaurant Calls Police for Getting Roasted Online, Gets Kicked Out of Franchise Group

Goubuli Wangfujing shows how NOT to address a social media crisis.

Manya Koetse

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The well-known Goubuli Wangfujing restaurant just got a bit more famous this week. The branch, which specializes in steamed buns, is now not just known as one of Beijing’s worst-rated restaurants, but also as a business that shot itself in the foot by handling a social media crisis the wrong way.

The famous Wangfujing main branch of Goubuli Steamed Buns (狗不理包子) is caught up in a social media storm since responding to a blogger’s negative video of their restaurant by contacting the police.

The video, Goubuli’s response to it, and the following consequences have hit the top trending topic lists on Weibo today.

Goubuli, sometimes transcribed as Go Believe, is a well-known franchise brand of steamed stuffed buns (baozi) from Tianjin that was founded in 1858. The brand now has more than 80 restaurants in mainland China, 12 of them in Beijing. Since Wangfujing is one of Beijing’s most famous streets, the Wangfujing branch is popular with both foreign and Chinese visitors.

 

Gu Yue’s “Visiting the Worst-Rated Restaurant” Video

 

The social media storm started on September 8, when Weibo blogger Gu Yue (谷岳) posted a video titled “Visiting the Worst-Rated Restaurant” (“探访评分最差餐厅”). Gu Yue is a travel blogger with over 1,7 million fans on Weibo.

Gu Yue in front of Gubouli.

In the video, Gu Yue starts by explaining he chose to visit Gubouli after searching for the restaurant that receives the lowest ratings in the Beijing Wangfujing and Dongdan areas on the super-popular Chinese mobile food app Dianping.

The blogger found that, out of the 1299 listed restaurants in the area, Wangfujing Goubuli Baozi was the worst-rated place. Ironically, the brand’s name Gǒubùlǐ (狗不理) literally means ‘dogs don’t pay attention,’ which makes the name ‘Goubuli Baozi’ sound like a place with stuffed buns that even dogs would not eat.

Complaining about the service, prices, and quality of food, many Dianping users rated the restaurant with just one out of five stars.

Gu Yue then sets out to visit the restaurant himself to see if Gubouli on Wangfujing really is as bad as Dianping users say. He orders some steamed braised pork dumplings, 60 yuan ($8.7) for 8, and regular pork dumplings, 38 yuan ($5.5) for 8.

The blogger concludes that Gubouli’s dumplings are not worth the money: the dumplings are greasy, the dough is too sticky, and they do not have enough filling. Gu Yue’s video also suggests that the restaurant’s hygienic standards are not up to par, with loud coughing coming from the kitchen.

Gu Yue’s video received over 97,000 likes and thousands of responses on Weibo, with many fans praising the idea of the blogger checking out the worst-rated restaurants.

 

Goubuli’s Reaction Starts a Social Media Storm

 

The Wangfujing branch of Goubuli did not appreciate Gu Yue’s video.

In an online statement on September 11, the branch accused the blogger of spreading lies about their restaurant and harming their reputation, and demanded a public apology.

Goubuli Wangfujing called the video “vicious slander” and stated they had contacted the police in relation to the matter.

The hashtag “Wangfujing Goubuli Responds to Netizen’s Negative Video” (#王府井狗不理回应网友差评视频#) immediately went viral on Weibo, attracting some 430 million views.

Many Weibo users were outraged about the way the Goubuli branch handled the situation. “Aren’t we even allowed to say if something is tasty or not?!” many commenters wondered, with others writing: “You are harming your own reputation!”

“Let’s call the police over the quality of your food,” others suggested.

There were also many netizens who commented that some Chinese Time-Honored brands, such as Goubuli, often only survive because of their history and fame rather than actually delivering good quality to their customers.

Following the major online backlash on its statement, the restaurant soon removed their post again. But the social media storm did not end there.

On September 15, the Goubuli Group issued a statement saying that it would directly terminate its franchise cooperation with the Goubuli Wangfujing branch over the incident.

With over 280 million views on its hashtag page (#狗不理解除与王府井店加盟方合作#), news of the franchise termination blew up on Weibo.

According to the latest Weibo reports on September 15, the Wangfujing Goubuli branch was closed for business on Tuesday (#狗不理包子王府井店门店关闭#).

“This is the power of clout,” one person comments: “If it were not for the [Goubuli] restaurant’s flawed marketing department, this would not have led to their closure.”

“The restaurant has brought this on themselves. There’s nothing wrong with posting a bad review.”

Another person comments: “This is the first time I’ve seen a marketing department making something big out of something small, leading to their own closing.”

Meanwhile, blogger Gu Yue says that he was not contacted by Goubuli, nor by the police. The social media controversy has only made him more popular.

“Gue Yue single-handedly crushed this restaurant,” some say, appreciating how social media has increased the power of Chinese consumers to make or break a business.

 
Also read: Overview of the Dolce&Gabbana China Marketing Disaster Through Weibo Hashtags
 

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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