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Coca Cola in China: “Not a Single Bottle of Coke Should Be Sold to Chinese”

Coca Cola in China: The first crates of Coca Cola arrived in Beijing in 1979. The majority of Chinese people had only known the drink from American movies, and were curious to try it out.

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The first crates of Coca Cola arrived in Beijing in 1979. The majority of Chinese people had only known the drink from American movies, and were curious to try it out. Those who did, did not particularly like it.

The first 3000 cases of Coca Cola arrived in Beijing in 1979. Its arrival to China did not come without controversy, as the brand formally represented the “Western capitalist lifestyle”. But the Cultural Revolution had come to and end, and Western brands were slowly but surely coming to mainland China.

After the restoration of Sino-American diplomatic relations, Coca Cola was one of the first international companies to re-enter China. The Coca Cola shipment was the result of an agreement between the company and the Chinese government signed in December 1978, which was meant to sell Coca Cola to foreigners in China; initial sales were restricted to specially designated outlets, such as hotels and “Friendship” stores in Beijing, Shanghai and Guangzhou. But ordinary Chinese people, who only knew Coca Cola from the movies, also wanted to drink it.

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The first cases of Coca Cola arriving in Beijing in 1979.

1979 did not mark the first arrival of Coca Cola in China. The brand had actually already come to China in in 1927. By the 1940s, it sold over 1 million crates a year in Shanghai. But in 1949, business stopped as Mao’s communists took over China.

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Coca Cola outdoor ad in 1980s Shanghai.

In the 1980s, Coca Cola started to work with the government to set up ways to locally produce Coca Cola for Chinese consumers. On the marketing side, there was much to do; although many people were curious to try out the new drink, there were also many who preferred hot drinks over cold ones, and were not used to the strange taste of cola. Much of the success of Coca Cola in China can be ascribed to its marketing strategy.

Coca Cola in Chinese (kekou kele可口可乐), actually can be translated as ‘delicious happiness’.

To make the drink more popular, Coca Cola staff went to shops in Beijing to promote the beverage during weekends in 1983. They gave away Coca Cola balloons or chopsticks with every bottle of Coke, that cost 0.5 yuan ($0.07). It was the first promotional commercial activity in China since the death of Mao, and it was condemned by the government as “introducing American style commercialism”. They issued that “not a single bottle of Coke should be sold to Chinese”. The order lasted for a year, until Cola Cola set up its first joint venture in China in 1984.

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1988 Shanghai Coca Cola ad.

In 1985, the government officially allowed Coca Cola to sell its products to Chinese people.

In 2014, Coca Cola celebrated its 35th anniversary in China.
China is now the third-largest market for Coca Cola, and 140 million servings are sold every day.

Featured image: Man trying out Cola Cola in Beijing in 1981. At the time, one bottle was sold for 0.45 yuan ($0.07). When asked what the man thought of the taste, he replied: “It is so-so.”

By Manya Koetse

Sources:

Chen Yu (ed). 2014. 中国生活记忆 [‘China Remembers’, ‘Memories From Chinese Lives’]. Beijing: Zhongguo Qinggongye Chubanshe.

China Daily. 2008. “Fantastic Fizz.” http://www.chinadaily.com.cn/bizchina/2008-11/10/content_7190391.htm [24.9.15].

Coca Cola. 2015. “Celebrating 35 Years of Coca-Cola in China.” http://www.coca-colacompany.com/history/celebrating-35-years-of-coca-cola-in-china [24.9.15].

Sohu. 2015. http://mt.sohu.com/20150702/n416070181.shtml [24.9.15].

Zhou Ke 周可(ed). 2014. Wo de Guxiang Zai Bashi Niandai 我的故乡在八十年代 [The 1980s, My Homeland] (In Chinese). Beijing: New Weekly 新周刊.

[box] This is What’s on Weibo’s “Throwback Thursday” section, where we take the time to look back on previous ‘trending topics’ in Chinese (social) media.[/box]

©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

2 Comments

  1. Avatar

    History Nerd

    May 12, 2016 at 4:27 am

    Actually, the image with the woman drinking is not a Coca Cola ad. Its Lucky Cola which is the Chinese version of Coke sold during the communist takeover but it went out of business after Coke started up again in China.

  2. Avatar

    Ed Sherwood

    April 24, 2018 at 4:25 pm

    There is a huge Coke Cola, Manufacturing Plant, in China, as well as several Coke bottle Manufacturing Plants. Funny, you didn’t mention that!

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China Food & Drinks

98-Year-Old Hotpot and Coca Cola Lover Becomes Online Hit

Are hotpot and cola the key to longevity?

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This week, a 98-year-old Chengdu resident has become an online hit on Chinese social media, after videos of her and her granddaughter went viral. The popular grandmother loves to drink Coca Cola, eat hamburgers, and is crazy about hotpot – but only if it’s really spicy.

The 98-year-old became an overnight hit because of the videos posted by granddaughter Cai on China’s popular video app Douyin (TikTok), that show the grandmother’s great appetite for spicy food, alcohol, and sweet sodas.

When the granddaughter tries to persuade her grandma to drink less alcohol (“You’ve already had five!”) she’ll pour herself another cup; while dozing off, she’ll still talk about her favorite hotpot with beef tripe; when eating her hamburgers, she’ll eat so fast that her dentures fall out – all moments that were caught on video by Cai.

The woman, who has been nicknamed “grandma foodie” (吃货奶奶), has been starring in her granddaughter’s Douyin videos since August of last year. Since then, she has accumulated a social media following of some 410K fans and has now risen to nationwide fame, with dozens of Chinese news outlets writing about her. On March 4, she became the number one trending topic on Weibo.

On social media, most netizens praise the grandma for her positive attitude. “I hope I can do all the things I love, too, when I reach her age,” some say: “Eat whatever you want, whenever you want, and drink whatever you like, whenever you like.” “Eating good food is the key to happiness,” others write.

Some also see a lucrative opportunity in the grandma’s sudden rise to fame: “She should become a brand ambassador for Coca Cola.”

Granddaughter Cai told Chinese reporters: “I think it’s the contrast that makes her so popular. She drinks Coke, eats hamburgers, loves spicy food, and all that greasy food. She’s leading the life of a young person, and it appears to be very unhealthy. But she still has longevity.”

Because Cai’s grandma does not know much about social media, Cai tried to explain to her that “many, many people” like her a lot. “Why on earth would they like me for?” she replied: “I’m old!”

Want to know more about hotpot, all the reasons to love it, and how to make it at home? Visit our sister site Hotpotambassador.com here.

By Manya Koetse

Spotted a mistake or want to add something? Please email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Food & Drinks

These Chinese School Are Awarding Excellent Students with Pork Meat Gifts

Awarding excellent students with raw meat or even fresh fish seems to be a new trend in Chinese schools.

Gabi Verberg

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School in Liuzhou, Guangxi, image via the Paper.

First published

A number of schools in China have recently introduced a new gift for outstanding students at the end of term ceremony: no books, no pens, but a chunk of meat that can be shared with the entire family.

A remarkable award ceremony at a middle school in Fuyang, Anhui province, has attracted the attention of Chinese netizens this week for the meat gifts the school offered to its outstanding students.

The award ceremony was held on January 26 at the Anhui Fuyang No. 1 Middle School. The five best students of every class were each rewarded with 2,5 kilogram (5.5 pounds) of pork meat.

At the end of the ceremony, a total of 600 students took home a staggering 1500 kilogram (3306 pounds) of pork meat in total.

Chinese media outlets Pear Video and We Video posted video reports of the noteworthy event on their channels (link and link) on January 28.

Although the initiative of this particular school came as a surprise to many netizens, more schools across China are introducing these kinds of food gifts to their students lately.

 

“Nowadays, every household has enough stationery. So we came up with the idea to award our students with pork meat instead.”

 

The director of the Anhui school, Mister Sun (孙), told reporters: “In the past, the school always awarded its best students with pencils and notebooks. But nowadays, every household has enough stationery. So we came up with the idea to award our students with pork meat instead.”

The pork meat, gifted in a bag with a pig on it, was given just in time for the upcoming Chinese Spring Festival, which celebrates the start of the Year of the Pig this year.

Sun further added: “The students’ hard work is rewarded with something they can take home and share with their family members and other people they love. In this way, they can also experience the gratefulness of others.”

The Fuyang middle school is not the first school that awards its students by offering them fresh meat products. Recently, several stories of Chinese schools awarding their students with meat gifts made their rounds on Chinese social media.

A primary school in Liuzhou, in a mountainous and impoverished area of Guangxi province, received the praise of many netizens when they awarded their 71 most outstanding students with 1,5 kilogram of unwrapped pork meat on a string. It is the second year in a row that the school chose to present its students with a meat gift.

Primary school kids in Liuzhou, Guangxi, showing their meat gifts for excellent performance (image via Chinanews.)

At another school in Dongguan, Guangdong province, the 90 most outstanding students were each rewarded with a fresh fish earlier this month. The fish were caught from the Humen Wharton School’s own pond, The Paper reports.

In a recent interview, director Wu (吴) of the Dongguan Humen Wharton School told The Paper that the fish are usually fed with the leftovers from the school canteen. By rewarding the students with these fish, Wu said, the school not only hopes to make the pupils happy, but also hopes to increase their awareness on the ecological environment.

 

“This is the reality. When you work hard, you’ll have meat to eat.”

 

Last year, a school in Fujian’s Nan’an awarded 30 of its highest-scoring students with a pork leg, something that also attracted the attention online at the time. More schools, including one in Shanwei, then followed their example.

On Weibo, various hashtags relating to the new ‘trend’ are making their rounds. “Middle School Awards Its Students with 1500 Kilogram of Pork Meat” (#中学用3000斤猪肉表彰学生#) received over 5.5 million views this week. “School in Mountainous Area Awards Students with Pork at the End of the Year” (#山区小学期末发猪肉奖状#) had over 3 million views on Weibo.

Chinese netizens applaud the schools for giving these food products to reward students, mainly seeing it as a way to boost the children’s confidence.

“This is great!” one commenter wrote: “The students can really experience how it feels to earn something and what it feels like to contribute. And at the same time, they can share and enjoy their achievements with their family.”

A pork leg and an award (via Chinanews).

“What a great award,” others say: “They’ll feel so proud to bring this back home.”

“This is the reality. When you work hard, you’ll have meat to eat. Why weren’t there such good schools around when I was a kid?”, a Weibo user says.

It is a tradition in China to hold an award ceremony at the end of the semester. During the ceremony, that is attended by the school’s students, teachers, and sometimes (grand)parents, the best students are praised for their accomplishments. The purpose of the award ceremony and the public praise is to let the excellent students set an example for their fellow classmates, and to motivate the students.

But not everyone is equally positive about the initiative. “The intention is good, but how attractive is it for a child to receive a pork leg nowadays?” one man from Guangdong wonders: “Isn’t it more and more uncommon for people to perceive meat as something that’s rare to eat?”

“It’s not about the meat itself,” others argue: “It’s about bringing home something and making them feel accomplished.”

Among the few voices criticizing the idea, there are also those who advocate vegetarianism and think it would be more valuable to teach children the value of living creatures rather than to give them pork.

Others argue that the pork meat gift is not ‘halal.’

But the vast majority of commenters still praise the initiative, saying it is honest, nutritious, and lets the whole family benefit from their child’s accomplishments. For some, the idea is simple and straightforward: “Those who study hard get to eat meat.”

By Gabi Verberg and Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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