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China Sex & Gender

Faking Social Media 2.0: The Business of Buying “High-End Moments” for WeChat

Some are so eager to look picture perfect on their social media feed, that they go to extremes to create a fake online life.

Manya Koetse

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Your fake social life, delivered to your WeChat at 5 pm every day? Sounds very Nosedive, yet there are many who buy their social media contents in an attempt to appear cool, rich, and handsome.

This week, the story of a Wechat group for ‘fake rich’ women in Shanghai who pool together money to rent designer bags or share a two-person high tea at the Ritz with six people went super trending on Chinese social media.

While the ‘group buying-style’ WeChat lady socialite group is still trending on Weibo, more related stories are surfacing, with one story taking the idea of ‘faking it’ on social media to the next level. It even makes the Shanghai ‘fake rich’ girls seem authentic – at least these women actually went to the Ritz or Bylgari Hotel (although sharing the cost of one hotel room with 40 people).

On Tuesday, WeChat blog author Jiajiada (加加大) published a now-popular article about the phenomenon of “Buying WeChat Moments,” which finds its origins in the circles of young men taking PUA training (PUA stands for Pickup Artists, teaching men how to seduce women).

WeChat Moments (朋友圈) is a social feature for WeChat that allows users to share updates, photos, articles, and videos with their contacts, comparable to the Facebook timeline or Instagram feed.

In their mission to turn themselves into Mr. Perfect (高富帅), there is an online trend where male WeChat users purchase premade ‘high-end Moments’ photos to post on their timeline.

Via services offered through Taobao, people can become a paying member of a WeChat group where they get daily new photos to show off their (fake) fun, fancy, and interesting lives on social media. New photos are delivered to them every day at 5 pm.

In one of these WeChat groups joined by the author, there were a total of 138 members, mostly men. Although some people joined the group to use the daily photos for marketing purposes, the majority were members using the photos in their feed to appear more glamorous on social media, Jiajiada writes.

The daily photos provided to the members show the kind of life that would make anyone envious. Photos show a life that’s all about expensive wines, watches, and food, having Chanel shopping sprees (including photos of receipt for extra authenticity), going out to fancy KTV bars, having weekend trips out in the beautiful nature, and then some cuddle sessions with a pretty cat.

For example, one of the photos provided to members in the group joined by Jiajiada shows a setting where someone is having a cup of Phoenix Single Bush – one of the most complex and high-quality oolong teas. As verified by Jiajiada, that very same photo then indeed showed up in the several social media feeds of the group members, including the text.

Of course, the photos that are carefully selected by the WeChat group owner never show a face. They might show the legs of someone lying by the pool, or the hands of someone sipping on a glass of wine, but the photos are general enough to be used by anyone – making their friends believe these are their own authentic experiences.

 

“Does your male friend use this gay app? He’s not necessarily gay.”

 

But where does the WeChat group owner actually get all their photos of these expensive shopping sprees and exclusive wine tastings? Researching its source, author Jiajiada found out that many of the pictures are actually taken from the app Blued.

Blued is China’s most popular gay dating and lifestyle app. Since it was launched by Geng Le (see our article from 2015 about him here), it has grown into the biggest social platform for gays in China.

The app allows users to search for keywords, such as “luxury hotels” or “wine bar.” There are super topics on the app, such as “The hotels most loved by gays,” that show hundreds of photos posted by Blued users of fancy places and dinners.

Because the images posted on Blued do not have any watermarks, they are easy to steal and use for other purposes, including for people on WeChat to make money off.

“If your male friend has this guy app, he’s not necessarily gay,” Jiajiada writes, explaining that many straight men just steal content from gay guys to look better online.

Although the phenomenon of buying “high-end Moments” photos and copy-pasting them into your feed is one of the easiest and cheapest ways to appear richer and more interesting online, there are also other ways of buying “high-end Moments” on Chinese e-commerce site Taobao that require more effort.

There are agencies, for example, that offer set packages including photography, settings, and all props to make the ‘Mr. Perfect’ photos to fill up social media feeds – from posing in a race car, to pretending to lead a meeting, or reading the newspaper over breakfast in an expensive hotel room.

.

On Weibo, there are not many people who sympathize with the men buying their WeChat social media content online, nor with the women who might actually fall for them. Some call the men “boring,” and the women who believe them “materialistic.” Others just laugh at how fake they all are.

“I hope these [fake] girls and boys can all find each other, so they don’t make other people unhappy,” one person writes.

But there are also those who seem inspired, writing: “Oh man, I might need to start using this gay app from now on!”

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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1 Comment

1 Comment

  1. Avatar

    Olivier

    November 8, 2020 at 2:50 pm

    That s the best of the fake life of social media
    haha
    Great share

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China Sex & Gender

Censorship of Chinese 6B4T & Feminist Groups Prompts Wave of Support for “Douban Sisters”

Even those who don’t agree with ‘6b4t’ views condemn Douban’s recent crackdown on 6b4t and feminist groups.

Manya Koetse

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What is 6b4t? That is the question popping up in several places on Chinese social media this week after the popular networking platform Douban closed down several feminist groups and targeted the keyword ‘6B4T.’

Douban (豆瓣) is an influential Chinese social media platform that allows users to discuss and review books, music, films, and other topics. The platform has a ‘group’ (小组) function, with groups being like online forums revolving around a particular topic where Douban users can subscribe, post, and interact.

On the night of April 12, Douban closed down more than ten Douban feminist groups, of which some were linked to ‘6b4t’ views.

6b4t is an online movement that originated in South Korea and is about female empowerment and independence that shifts away from patriarchal society and male-dominated fields in popular culture and beyond.

The ‘6B’ stands for no husband, no children, no boyfriend, no male sex partner, not buying any products/brands that are unfriendly to women, and offering support to single women. The movement received some media attention earlier in 2019, when it was still about ‘4B’ or the ‘4 no’s’ (no marriage, no kids, no boyfriend, no sex; the ‘single women support’ and ‘refusal of buying misogynistic products’ were added later). The ‘4T’ stands for the rejection of shapewear (corsets), religion, otaku culture, and idols.

 

“A devastating blow for Chinese radical feminists”


 

The censorship of 6b4t-related groups on Douban sparked sharp criticism and anger online. On Twitter, ‘HAL 10000’ (@dualvectorfoil) called the crackdown “a devastating blow” for Chinese radical feminists.

The Twitter account FreeChineseFeminists (@FeministChina) posted a screenshot of Douban’s notification that the ‘6B4T’ group had been removed, with the platform calling it an “extreme” and “radical” “ideology.”

On Weibo, many commenters also spoke out against the removal of the feminist Douban groups.

“I am 6b4t and although it might seem extreme in the eyes of some, I am not harming anyone at all,” one person wrote, with another commenter adding: “This is completely limited to myself, I do not influence others.”

“I’ve been 6b4t for years without even realizing,” one Weibo user jokingly wrote: “I’ve been single forever!”

Another person admitted: “I don’t really look at Douban, and I don’t really understand 6b4t, but blowing up those groups like this goes too far.”

 

We have to firmly support our Douban sisters”


 

The account of Xianzi, the woman who became famous for the Xianzi versus Zhu Jun court case, also commented on the Douban censorship on April 13:

I am not a follower of 6b4t at all, but I firmly support my Douban sisters and oppose how the feminist Douban groups have been shut out. First, 6B4T clearly is an important branch of contemporary online feminism – shutting these groups out is shutting out discussions on female topics. Seconds, the viewpoint of 6B4T is not radical at all, it just asserts that women do not need to enter heterosexual relationships and can break away from masculine control. This is completely up to women themselves and has nothing to do with anyone else. When even such a viewpoint is banned, and women insisting on being single are still seen as rebellious — this is the fundamental reason why we have to firmly support our Douban sisters.

Many people support Xianzi’s statement, and meanwhile, the hashtag “Women Let’s Unite” (#女性们团结吧#) also took off on Weibo, with many commenters calling on women to let their voices be heard.

“If someone is covering your mouth to try and silence you – scream louder,” one person wrote.

The hashtag was also used to address issues of domestic abuse, a topic that has received a lot of attention on Chinese social media over the past year. In October of 2020, the death of the female vlogger Lamu, who was burnt by her ex-husband, also sparked an online movement that called on authorities to do more to protect and legally empower female victims of domestic abuse.

The ‘Women Unite’ hashtag page had received over 47 million views by late Tuesday night. Another relating hashtag, ‘Douban Feminism’ (#豆瓣女权#) was viewed over 40,000 times.

 

You can disagree, but you can’t silence them”


 

While the search for ‘6b4t’ gave few new results on the Douban site at the time of writing, there were still some older posts on the topic.

One noteworthy one is that by user *Blossom*, who took the time earlier this year to explain what 6b4t means to her, saying “6b4t is an act of struggle, it is not a discipline.”

In the post of February 2nd of this year, ‘Blossom’ explains that 6b4t is a way of resistance where the keyword is “sovereignty,” namely the female sovereignty over her own body. 6b4t is a way to fight for radical feminism, Blossom claims:

In the context of patriarchal society, women are sexually objectified while male sexuality equals power. Under this premise, marriage, childbearing, romantic love, and sexual activity are all about reinforcing the power of men and benefiting them. So we advocate 4b, which essentially is a non-violent and non-cooperative struggle mode, with the same characteristics as workers’ and slaves’ strikes.”

Although there are also people expressing disagreement with the 6b4t movement, many defend their right to have online discussion groups about their ideas.

“You can disagree, you can call them into question, but you can’t cover their mouths to silence them,” one Weibo user wrote.

“We can have groups advocating marriage and childbirth, why can’t we have groups advocating being single and childfree?”, another person asked, with one commenter stating: “I do not advocate 6B4T, but I will defend to the death the right of these women to advocate 6B4T.”

Throughout the years, feminist movements have often become a target of censorship on Chinese social media. Douban previously also censored content relating to the Zhu Jun sexual harassment case, and in the case of demanding justice for Lamu, some hasthag pages were also removed from Weibo. The renowned feminist Weibo account ‘Feminist Voices’ (@女权之声) was permanently banned in 2018, along with other feminist accounts.

“A new era of witch-hunting has started,” one top comment in a thread of 2200 comments said: “Get ready to fight, let your voice be heard!”

A somewhat ironic consequence of Douban’s latest censorship is that many people who had never heard about this ‘radical feminism’ now know what 6b4t is because it became a ‘banned term.’ “I’ve learnt a new word today,” some commenters say, with others vowing to support their silenced ‘Douban sisters.’

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Local News

Video Showing Suihua Female Worker Hitting Deputy Director with a Mop Goes Viral on Weibo

The Suihua deputy director was attacked with a mop after female workers accused him of harassing them.

Manya Koetse

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A video showing a woman beating the director of her work department with a mop has gone viral on Chinese social media. The woman who posted the video accuses the office leader of harassing his female subordinates.

The incident took place on April 11th in the city of Suihua, Heilongjiang province. The man who was beaten in the video is Mr. Wang, the deputy director of the poverty alleviation department of the Beilin district of Suihua.

The 14-minute video shows a woman storming into Wang’s office while another woman is behind her, filming. The first woman initially goes to Wang’s desk and throws some stuff on the ground, before she asks the other woman to give her the mop. She then proceeds to hit Wang in the face and head with the mop multiple times. The other woman yells at Wang that she cannot put up with his harassing texts anymore.

At one point in the video, Wang claims he was “just joking,” but the woman claims he is guilty of harassing multiple women in the department. Local authorities investigated the case after the video went viral.

According to Chinese news reports, Mr. Wang has now been removed from his office and Party position for “lifestyle violations of discipline” (for more information on this, China Law Translate has translated the Chapter XI of the Chinese Communist Party Disciplinary Regulations here.)

The woman hitting Wang with the mop reportedly has not been punished for her actions due to “mental illness.”

On Weibo, many people praise the women for stepping up and rebelling against the deputy director, and fighting to protect themselves. Some people call it “courageous” and a “brave revenge.”

“Harassers deserve to be hit,” one commenter writes, with another person adding: “It is good that young people nowadays come forward against older and more powerful leaders.”

There are also people on Weibo who question the reported “mental illness” condition of the woman who hit Wang, with some suggesting she could have not been a state office worker if she suffered from serious mental issues. Others also denounce the fact that the woman was labeled this way, while allegedly having been harassed and finding no help after reporting it to the police. At the same time, a majority of commenters express relief that the woman will not face punishment for hitting Wang with the mop.

Since the outcome of the investigations has not been made public, some netizens demand to see the investigation’s conclusions to know if the official was indeed guilty of sexual harassment and why nothing was done about the female worker’s alleged reports to police about his behaviour.

Over the past year, the problem of sexual harassment in the workplace has been receiving more attention on Chinese social media. In March of this year, a Shanghai court awarded approximately $15,000 to a plaintiff in a sexual harassment suit against a colleague who had sent disturbing text messages to her over a period of six months (link). In December of 2020, a landmark court case of the female scriptwriter Zhou Xiaoxuan versus Chinese famous TV host Zhu Jun attracted major attention on social media.

By Manya Koetse, with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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