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China Arts & Entertainment

Far From Horseplay: Bojack Horseman’s Chinese Fanbase

Young Chinese audiences have embraced the turbulent and often emotional story of the American adult animated comedy Bojack Horseman. Recently, Chinese fans are going crazy over the series, and a Bojack ‘screenshot hype’ has conquered Chinese social media.

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Young Chinese audiences have embraced the turbulent and often emotional story of the American adult animated comedy Bojack Horseman. Recently, Chinese fans are going crazy over the series, and a Bojack ‘screenshot hype’ has conquered Chinese social media. Among the online praise and endless screenshots, what is drawing such a devoted Chinese viewership to this hard-hitting comedy-drama?

It has been dubbed as the frontrunner in the rise of the ‘ultimately optimistic sadcom.’ Now, the American animated comedy Bojack Horseman (马男波杰克) has found a new fanbase on one of the world’s largest networking sites, China’s Sina Weibo.

“Bojack Horseman is one of the most subversively sad shows on TV.”

Created by Raphael Bob-Waksberg, Bojack Horseman first premiered on Netflix in 2014. The animated comedy-drama follows the often heart-breaking journey of the show’s titular character, an anthropomorphic horse living in a city where both animals and humans coexist.

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Bojack portrays a familiar show business trope of a washed up actor living off the long gone success of 90s sitcom Horsin’ Around, with plotlines often revolving around his friend circle and his struggles with alcohol and self-loathing.

Stephen Kelly of The Guardian recently described the show as “one of the most subversively sad shows on TV.”

“The desire of Chinese fans to understand the meaning behind Bojack goes beyond wanting to improve their level of English.”

Considering China’s high consumption of emotional Korean dramas and weep-worthy ballads, appreciation for the tough emotional realism of Bojack Horseman might make sense.

China’s heavy control over the influx of Western media can make the country a difficult playing field for hard-hitting adult comedies, however Bojack has steadily accrued a firm Chinese following, achieving online ratings as high as 9.6/10.

Online acclaim appears to be the main avenue for Bojack’s success, with Chinese netizens posting anything from episode links to discursive articles. 

Some have even leapfrogged from the show’s success to teach English based on the show’s content. The online group Good Morning English posts English phrases organised by episode, while an online article explains the implications and offence caused by certain terminology (for example, the difference between using ‘handicapped’ and ‘disabled’).

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However, the desire of Chinese fans to truly understand the meaning behind Bojack’s scripts extends beyond wanting to improve their level of English. In fact, sites such as Weibo are home to fervent discussion and reflection over the characters’ heart-to-heart talks and the lasting quotes that have also drawn in Western audiences. From this, Chinese netizens have formulated somewhat cathartic outlets in the form of posts, links to the show’s music, and most importantly, screenshots.

“I really think I’m like Diane from Bojack Horseman.”

Screenshots, complete with subtitles, make up a majority of Bojack-related posts on Weibo, and also appear on other social media platforms such as WeChat. China’s Phoenix News characterised the trend surrounding the cartoon as “living for screenshots,” whereby Chinese viewers are using Bojack images to illustrate their feelings or personal experiences.

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Despite the cultural differences between modern China and the US, it seems that the subject-matter of the show often resonates with the experiences, hopes, and fears of young Chinese people.

Chinese text says: "Hello, I am your horse brother. You might not understand me, but when you do, you will definitely love me."

Chinese text says: “Hello, I am your horse brother. You might not understand me, but when you do, you will definitely love me.”

On one Weibo fan page, a netizen posting under the name of @我是马男Bojack added that her followers would “see their own reflections” if they watched the show.

In addition, after posting a screenshot reading “If you can’t find a way to let off some steam, you’re going to explode,” alluding to Bojack character Diane’s internal rage, one netizen (@竹裁雀念) added: “I really think I’m like Diane from Bojack Horseman.”

“The show’s refreshing honesty with life’s difficulties has struck a chord within China’s usually squeaky-clean entertainment industry.”

While netizens’ lives might not directly emulate Bojack Horseman’s internal battles, it seems that for some, the show’s refreshing honesty with life’s difficulties has struck a chord within China’s usually squeaky-clean entertainment industry.

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Previous popular dramas in China, such as Korean hit My Love From the Star, have tackled the emotional roller coasters of love, family, or illness. But rarely have they addressed issues such as mental health and societal pressures, which are particularly relevant in the midst of China’s rapid economic development and social change.

One set of screenshots featuring character Princess Carolyn, a pink cat and Bojack’s ex-girlfriend, reads: “Carolyn, you’re a single woman in your 40s, can you really afford to be picky?” Affronted, Carolyn responds, “I’m not afraid of being alone.”

Commenting on the interaction, one Weibo user (@我是少先森) described the realism of Bojack’s content as “really depressing.”

“More than just a cartoon, Bojack is used like a diary to express netizens’ innermost thoughts.”

China is no stranger to Carolyn’s frustration at the pressure of being a single woman. Recently, skincare company SK-II released a viral video featuring the stories of ‘leftover women’, those in China who are nearing their 30s and remain single.

In the video, various women were tearful at the stigma associated with their lives, despite their confidence and career success. It seems that the struggles of Bojack’s characters are animated portrayals of many home truths.

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One analysis of the SK-II was that it addressed an issue that had previously been swept under the rug. In turn, Bojack’s fearless and deep discussion of similar topics is embraced by Chinese netizens, with screenshots and quotes laying out in-depth commentary previously unseen on social media sites. More than just a cartoon, Bojack is used like a diary to express netizens’ innermost thoughts.

“Try watching Bojack calmly – experience it, understand it..no need to pick out every single sentence!”

Not everyone agrees that screenshots are the right use of Bojack’s material. One Weibo user (@直儿儿儿儿) posted: “Damn Bojack Horseman screenshots and quotes trying to get followers, even if you have that much self pity, or are that much of a narcissist, or even hate yourself, who needs that much validation?”

Others have expressed frustration at the screenshot trend’s increasing online presence, with another comment reading: “Try watching it [Bojack] calmly, experience it, understand it..no need to pick out every single sentence, please!”

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Protest on the Bojack screenshot hype mainly stems from the feeling that users who post screenshots do so for online attention, rather than criticism for the show itself. Essentially this backlash against the trend could strengthen the argument that Bojack’s content deeply resonates with the Chinese audience – something that shouldn’t be sullied for the sake of reposts and likes.

The popularity of Bojack Horseman in China shows no signs of slowing down. Screenshots are posted almost daily on social networking sites, either to entertain followers or illustrate someone’s innermost feelings.

It appears that an unlikely cultural bridge has formed between an anthropomorphic horse navigating the sea of show business to the homes and keyboards of China’s metropolitan youth. It could be a sign that Bojack will be the crux of a new viewing appetite in China for more hard-hitting and gritty television offerings in the future.

By Cat Hanson
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©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Cat Hanson is a U.K. graduate of Chinese Studies now teaching and living in China. She swapped Beijing for Anhui, and runs her own blog on China life: Putong Press.

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China Comic & Games

China’s Latest Online Viral Game Makes You Clap for Xi Jinping

Smart propaganda – now clapping for Xi Jinping has become a competition.

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In a new online game that has come out during the 19th National Congress in Beijing, Chinese netizens can compete in applauding for Xi Jinping. The game has become an online hit.

The major 19th CPC National Congress started on Wednesday in Beijing with a speech by Chinese President Xi Jinping that took nearly 3,5 hours.

The speech, that focused on China’s future and its rise in the world today, was repeatedly paused for the appropriate applause from the party members in the audience.

With the introduction of a new game by Tencent, people can now also clap along to Xi Jinping’s speech from their own living room. The game became an online hit on October 18. It was already played over 400 million times by 9 pm Beijing time.

The mobile game can be opened through a link that takes you to a short segment of the lengthy speech by Xi Jinping. In the short segment, President Xi mentions that it is the mission of the Communist Party of China to strive for the happiness and the rise of the Chinese people.

The app then allows you “clap” for Xi by tapping the screen of your phone as many times as you can within a time frame of 18 seconds. After completing, you can invite your friends to play along and compete with them.

The game has become especially popular on WeChat, where some users boast that they have scored a ‘clap rate’ of 1695.

If you’re up to it, you can try to clap as much as you can for Xi Jinping here (mobile only).
(Update Friday, October 20: the game link now redirects to the Tencent News site themed around the 19th Party Congress through desktop. On mobile, the game still works, and has been played over 1,2 billion times.)

With a score of 1818 you’re better than 99% of all players.

By Manya Koetse and Diandian Guo

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Celebs

Weibo Servers Down After Lu Han Announces New Relationship

A Chinese celebrity’s relationship announcement led to a rare breakdown of Weibo’s servers on Sunday.

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A Chinese celebrity’s relationship announcement led to a rare breakdown of Weibo’s servers on Sunday. So many fans commented on Lu Han’s new love affair that the social media platform was inaccessible for two hours.

“Hi everyone, I want to introduce my girlfriend @GuanXiaoTong to you.” It was this one-sentence message that set Weibo on fire on Sunday, October 8.

The message was posted by Chinese singer and actor Lu Han (鹿晗 1990), who is one of the most popular celebrities on Weibo. Lu currently has 41.2 million followers on his official Weibo account (@M鹿M).

The singer previously had 43 million fans on Weibo, but lost many followers after his relationship announcement. Many fans did not like the idea that their favorite star is no longer single. Lu was formerly a member of the South Korean-Chinese boy group EXO and its sub-group EXO-M.

So many people responded to the news of Lu Han’s new girlfriend that some servers of Sina Weibo experienced a rare breakdown. Chinese media report that, according to a statement released by a Weibo Data Assistant, the two-hour network crash was the result of a data surge caused by fans commenting, sharing and liking Lu Han’s update.

By Monday, the public announcement had received 2,4 million comments and nearly 5 million likes.

Guan Xiaotong (关晓彤) is Lu Han’s new girlfriend – and everybody knows it.

Guan Xiaotong is a Chinese actress with more than 20 million fans on her Weibo page.

It is not the first time that a public announcement by a Chinese celebrity causes so much consternation on Weibo. In 2016, Chinese actor Wang Baoqiang announced that he would divorce his wife Ma Rong after she had a secret affair with his own agent. That post became one of the top-trending topics of the year.

A day after Lu Han’s revelation, searches for his name on the Weibo platform were limited and only showed a “we can not display any results for this search” announcement.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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