Connect with us

China Arts & Entertainment

Li Yuchun the Handsome: China’s Supergirl

One of the most discussed female artists on the Internet, Li Yuchun is more than the winner of China’s ‘Supergirl’ TV show; she is a national idol and a cultural phenomenon.

Manya Koetse

Published

on

The June issue of China’s Elle Magazine, appearing on the fifth of May 2013, will be released with four different covers: all of them featuring China’s famous singer Li Yuchun, also known as Chris Lee. Li Yuchun had her major breakthrough in the 2005 version of ‘Supergirl’, a talent show similar to American Idol. Li, who currently has 2.621.730 followers on Weibo, has continued to be a hot topic on China’s (social) media. Part of her success is her boyish appearance – she is also referred to as ‘Brother Chun’ and is generally called ‘handsome’ instead of ‘pretty’. Li Yuchun has become more than the winner of a talent show; she has become a cultural phenomenon. 

whatson ellecoverjames

Since winning the nationwide talent show ‘Supergirl’ (Chaoji Nüsheng) and appearing on the cover of Time Magazine Asia in 2005, Li Yuchun has become a household name in China. Not only was she named one of ‘Asia’s Heroes’ by Time, she allegedly was also mentioned as one of China’s 50 most influential people by London think-tank Royal Institute of International Affairs along with Hu Jintao and Wen Jiabao (Ling 2009, 527; Pi 2010, 356). As one of the biggest names in China’s music industry, Li is a national idol, pioneer and cultural phenomenon in multiple ways.

[rp4wp]

As the winner of the 2005 season of ‘Supergirl’, one of China’s all-time most popular shows, Li Yucheng has become one of the most-discussed Chinese female artists on the Internet. By 2011, over 361 million netizens had visited the webforum dedicated to discussing Li at Baidu Post Bar- over 56 million posts were left in 2.8 million threads (Leibold 2011, 1027). Li’s role in ‘Supergirl’ was an “unprecedented hit in the television history of China” (Duong 2009). Another unique characteristic of Li Yuchun as a cultural phenomenon is how she became famous- it was not the traditional music industry, but her own group of fans that turned her into a superstar by actively participating in promoting her (Li won the 2008 MTV Asia Awards with an astonishing 97 per cent of the votes!). Scholar Ling Yang writes about Li’s fans as “prosumers” since they have contributed to the production, promotion and consumption of Li Yuchun as an economic success in China’s music industry. Li holds one of the “most high-profile fan groups in contemporary mainland China” (Ling 2009)- attributing to her unparalleled success. Lastly, Li’s tomboy style has turned her into one of China’s most unique pop stars of all times. Pi Jun (2010) states: “(..) I am sure she is the most masculine female artist in China” (356). Li has been vilified and applauded for her boyish looks. As Pi writes, “most men in China are disgusted with masculine women” (356). It is perhaps not surprising that Li’s core fan group consists of mainly female fans. Her looks are contradictory to China’s traditional aesthetics, and it could be said that she has helped construct a new form of sexuality that goes against mainstream constructions of gender identities. Duong (2009) says: “Li Yuchun (..) was totally the opposite of what almost all female Chinese pop singers were like. She was 1.74 meters tall; kept short hair; wore pants and T-shirts, and no makeup; sang songs written for male singers such as “In my heart there’s only you, never her” and sang in a bass voice, danced in a Ricky Martin style (…). Li Yuchun’s stardom led to a huge dispute on the tomboy trend and sexuality, because it challenged the conventional Chinese criteria for feminine aesthetics and traditional gender norms among Chinese youths” (33).

images

The June issue of China’s Elle Magazine is already a best-seller before its official launch. In the upcoming issue ‘Brother Chun’ shines with rebellious and sexy androgyny. One thing is for sure- Li Yuchun ain’t no ‘green tea bitch’.

 

– by Manya Koetse, 2013

 

References

Duong, Thanh Nga. 2009. China’s Super Girl Show: Democracy and Female Empowerment Among Chinese Youth. Thesis at Centre for East & South East Asian Studies: Lund University.

Leibold, James. 2011. “Blogging Alone: China, the Internet, and the Democratic Illusion?” The Journal of Asian Studies 70(4): 1023-1041.

Ling Yang. 2009. “All for Love: the Corn Fandom, Prosumers, and the Chinese Way of Creating a Superstar.” International Journal of Cultural Studies 12: 527-543.

Pi Jun. 2010. “Transgender in China.” Journal of LGBT Youth 7: 346-358.

 

 

image_print

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Chinese TV Dramas

No ‘Novoland’: This Really Is a Tough Year for Chinese Costume Dramas

After the sudden cancellation of the much-anticipated ‘Novoland’ premiere, Chinese fantasy costume dramas are facing grim prospects.

Manya Koetse

Published

on

First published

With 1,4 billion views on its Weibo page, the Chinese fantasy drama Novoland: Eagle Flag was one of the most-anticipated series of the year. This week, the show was suddenly canceled twenty minutes ahead of its premiere. The incident is indicative of recent tensions within China’s TV drama industry, where some costume dramas have apparently failed to win the support of official regulators.

Just a week ago, What’s on Weibo reported about the Chinese fantasy drama Novoland: Eagle Flag (九州缥缈录, Jiǔzhōu piāomiǎo lù) being one of the most anticipated TV dramas in China this summer. On June 3rd at 21:40 CST, however, just twenty minutes before the drama’s much-awaited premiere on Tencent, Youku, and Zhejiang TV, the show was suddenly canceled.

Novoland: Eagle Flag, which has been called China’s answer to Game of Thrones, is a costume drama that tells a story of war, conspiracy, love, and corruption in a fantasy universe called Novoland. It is based on a popular web fantasy novel series by Jiang Nan (江南), and produced by Linmon Pictures. Production costs reportedly were as high as RMB 500 million ($72 million).

Why was the show’s premiere suddenly canceled? The only reason given for it on June 3rd was that there was a ‘medium problem’ (“介质原因”).

China’s English-language state tabloid Global Times reported on June 4th that their official sources also did not know the reason for the withdrawal, although they did admit to having received an order from “higher level,” which would come from China’s National Radio and Television Administration (NRTA,国家广播电视总局).

In March of 2018, China’s State Administration of Press, Publication, Radio, Film, and Television (SAPPRFT), the former top regulatory body overseeing television productions, was officially abolished and replaced by three different state administrations in the ideological sector.

The NRTA is responsible for media control on radio and TV, and falls directly under the State Council. It is led by Nie Chenxi (聂辰席), who is also the deputy director of the Publicity Department of the Communist Party of China. This appears indicative that the Party now has more direct influence over this industry, as also recently suggested by Global Policy Watch, SupChina, and Variety. Under the NRTA, the regulation and censorship of Chinese TV dramas are as strict, and arguably stricter, than under the SAPPRFT.

 

Costume dramas: not enough “spiritual guidance”?

 

The strict control of the NRTA over China’s TV industry is especially visible this year. As reported by CCTV News, China’s regulatory body started to severely crack down on the rising popularity of Chinese costume dramas (古装剧) in March of 2019.

Regulatory rules were supposedly issued for costume dramas with ‘themes’ (题材) such as martial arts, fantasy, history, mythology, or palace, stating that they should not air or were to be taken down from online video homepages. The strictest crackdown would allegedly last until July.

From early on in 2019, it was already rumored that Chinese costume dramas would face a tough year.

On January 28 of 2019, Beijing Daily, the official newspaper of the CPC Beijing Municipal Committee, published a critical post on its social media account listing negative influences of court-themed TV dramas (宫廷剧).

The critique included arguments such as that the imperial lifestyle was being hyped in these dramas, that the social situation of the dynastic era was being negatively dramatized, and that these productions are just aimed at commercial interests while weakening China’s “positive spiritual guidance.”

In February of this year, two weeks after the Beijing News post, Eduardo Baptista at CNN.com reported on the abrupt cancelation of the planned rebroadcasting of two costume dramas that were also targeted by Beijing News, namely the super TV drama hit Story of Yanxi Palace (延禧攻略) and period drama Ruyi’s Royal Love in the Palace (如懿传).

Ruyi’s Royal Love in the Palace

Other costume dramas such as iQiyi’s The Legend of White Snake (新白娘子传奇) or The Longest Day in Chang’an (长安十二时辰) were also withdrawn (or postponed) in March. Investiture of the Gods (封神) was replaced by another drama on Hunan TV this month.

“Historical dramas in many cases twisted the narrative of the country’s past and the image of historical figures,” TV critic Shi Wenxue was quoted by Global Times recently: “[they are] having an adverse effect on teenagers who may regard such fictional stories as real history.”

 

A state and marketplace collusion

 

With China being the world’s largest consumer of TV dramas in the world, the drama industry is a powerful channel for spreading Party ideology.

The political and cultural agenda is especially apparent in those TV dramas that are official propaganda productions. But since the TV drama industry has become increasingly commercialized and TV dramas became more market-oriented in the 1990s, their programming is no longer a mirror reflection of ‘Party narratives.’

The number of profit-driven productions has grown over the past 25 years and has skyrocketed with the arrival of video streaming sites such as iQiyi or Tencent Video.

Although non-official productions are ultimately still regulated and overseen by the relevant state departments, they also have to compete for viewer ratings in a highly competitive (online) media environment.

There are many visible trends in China’s TV drama industry. There have been peaks of popularity in those TV dramas depicting rural struggles or urban family life, for example, but historical costume dramas (especially dynasty dramas) have consistently been popular and rising since the mid-90s.

One reason for the growing popularity of these historical or fantasy costume dramas is that official censors initially had different standards for them than for more contemporary storylines, resulting in more creative freedom for scriptwriters (see Zhu et al 2008, 7).

Yongzheng’s Dynasty (1999)

There also have been many popular Chinese dynasty dramas that were commercial successes while also serving as propaganda tools.

As pointed out by Shenshen Cai in her work Television Drama in Contemporary China (2017), for example, TV drama serials such as Yongzheng Dynasty (雍正王朝) or The Great Han Emperor Wu (汉武大帝) promoted the ideal of strong central government, harmonious relations between the fatherly ruler and his devoted people, or the exemplary ruler cracking down on corruption – these narratives contributed to the leadership agenda in “stabilizing and re-energizing the dominant moral order” (Cai 3-4; also see Schneider 2012).

But more recent historical dramas have taken a fantasy route that, apparently, resonates with viewers but does not successfully appropriate the official propaganda apparatus.

The sudden withdrawal of new costume dramas is actually not about costume dramas at all. It just shows that although China’s TV drama industry is no longer the propaganda machine it once used to be, it still needs to adhere to those narratives that are in line with Party ideology.

‘Novoland: Eagle Flag’ (2019)

Even if their scripts and productions were apparently given the green light in earlier stages, the official supervision bodies still have the power to intervene until the last moment before airing – even if that, apparently, means that moment is twenty minutes ahead of the grand premiere.

 

“Things don’t look too optimistic”

 

For Chinese drama fans, the recent cancellations have been a real slap in the face. The Novoland: Eagle Flag TV serial was super popular before it even aired: its hashtag page has a staggering 1.4 billion views on Weibo.

“I cried,” one ‘Novoland’ fan comments: “Why such a sudden and abrupt withdrawal?”

“When can we finally see this show?” others wonder.

For now, the show’s premiere has officially been “postponed” and is “waiting for specific broadcasting time.” Whether or not the 55-episode series will be allowed to broadcast after June is still to be seen.

On Twitter, the fan account of Liu Haoran (刘昊然), one of the show’s main stars, writes: “You’re going to see rumors of tentative dates flying around this week, but note that it’s more of a deadline to get things sorted, not an air date. As of right now, things don’t look too optimistic. We’ll just have to be patient!

More: For an overview of all of our articles on Chinese TV Dramas, please check this list.

By Manya Koetse

References

Cai, Shenshen. 2017. Television Drama in Contemporary China: Political, social and cultural phenomena. London and New York: Routledge Taylor & Francis Group.

Schneider, Florian. 2012. Visual Political Communication in Popular Chinese Television Series. Leiden and Boston: Koninklijke Brill NV.

Zhu, Ying, Michael Keane, Ruoyun Bai (eds). 2008. TV Drama in China. Hong Kong University Press.

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

image_print
Continue Reading

China Arts & Entertainment

Chinese Shoppers Are Going Absolutely Crazy over UNIQLO x KAWS Collection

Everybody wants KAWS – Chinese shoppers were even spotted fighting in front of a UNIQLO store today.

Manya Koetse

Published

on

First published

The Chinese sales of the UNIQLO KAWS collection are so crazy that the craze itself has become an online hit. “I don’t even like UNIQLO, I just like to compete,” some shoppers say.

Chinese shoppers are going completely crazy over the latest collection sold by Japanese fashion company UNIQLO (优衣库) today. The summer collection is a cooperation between UNIQLO and the renowned American artist and designer KAWS (Brian Donnelly).

It is not the first time for the American street artist to partner with the Japanese chain: they previously also collaborated on a Sesame Street-themed collection.

The current collection first started selling in mainland China stores in the early morning of Monday, June 3, and soon became a top trending topic on social media.

The online sales reportedly were sold out in seconds.

Photos and videos circulating on Weibo show people fighting to get into UNIQLO stores, pulling clothes off the shop mannequins, and buying piles of clothes from the stores (see embedded tweet below):

The hashtag “Everybody KAWS” (#全员kaws#) had received 140 million views on Weibo by Monday evening, China time.

Many netizens on Weibo are confused about the big hype surrounding the latest UNIQLO selection, with some wondering who KAWS is, and why people are so eager to wear his design.

Some commenters joke that it actually is not really about the KAWS collection at all, but more about the competition between shoppers on who can score the most clothes from the special product line.

The topic has set off various memes and online jokes, with some people saying: “I don’t think there is any need to learn self-defense skills. I only need to wear UNIQLO KAWS clothes, and no one will dare to touch me. They will all know that I can not only fight very well but also run very fast!”

Some memes suggest that KAWS sales have been so successful that everybody on the street or at work will walk around in the same t-shirts this week.

A meme that’s going viral saying: “Entering the office on Monday and seeing my colleagues…”

“I finally understand now,” one Weibo user writes: “What I love is not UNIQLO, nor KAWS – what I love is to rush and clash with all these people!”

The online sales of the UNIQLO x KAWS collection will start on June 6 in Europe. Its American sales started on Monday 10 AM ET.

Meanwhile, in China, the T-shirts that were bought for RMB 99 ($14) today are being resold online for four-five times their original price.

This is not the first time the Japanese UNIQLO brand becomes a viral hit on Chinese social media, albeit for different reasons. In 2015, the brand became the talk of the week when a naked girl and a man recorded an adult video in the fitting room of their Beijing flag store.

Also read:
* Chinese Kid Destroys Lego Sculpture Within Hour After It Is Displayed
* Kidnappers? Crazy Fans? No, It’s Chinese Parents on Their Kids’ First Day at School

By Manya Koetse and Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

image_print
Continue Reading
Advertisement
Advertisement

Support What’s on Weibo

If you enjoy What’s on Weibo and support the way we report the latest trends in China, you could consider becoming a What's on Weibo patron:
Donate

Facebook

Instagram

Advertisement

Contribute

Got any tips? Suggestions? Or want to become a contributor? Email us as at info@whatsonweibo.com.

Popular Reads