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Weibo’s Big Weight Loss Challenge

After the A4 waist and iPhone 6 legs, another Weibo hashtag gives netizens an opportunity to show off their slender bodies. With “The Big Weight Loss Challenge” (#减肥大作战#), netizens are encouraged to show their workout pics and lose weight together.

Manya Koetse

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After the A4 waist and iPhone 6 legs, another Weibo hashtag gives netizens an opportunity to show off their slender bodies. With “The Big Weight Loss Challenge” (#减肥大作战#), netizens are encouraged to show their workout pics and lose weight together.

Weibo’s official workout account ‘Weibo Fit’ (@微薄健身) recently organized an activity that officially starts on May 6, encouraging all netizens to participate in a competition to show off their workouts and weight loss results. Under the hashtag of “The Big Weight Loss Challenge” (#减肥大作战#), netizens can share pictures and exercise routines. By participating, netizens can also win ‘red envelopes’. The hashtag became trending on April 28, a week before the challenge officially starts.

The Weibo challenge is hosted by several sports-related ‘Big Vs’ -influential microbloggers-, such as exercise blogger Zhang Jingqi Unlimited (@张景琦Unlimited) or the ‘Figure Master’ (@体态大师), a blogger with over 2,4 million followers who frequently shares exercise videos.

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“Summer is coming. Mermaid line, A4 waist, Iphone 6 legs,..you can master any figure!” – Weibo fit says. Although the weight loss challenge is supposed to promote exercise and healthy eating, the hashtag is already dominated by pictures of tiny waists.

fit

“Right now I am 160 cm tall and weigh 55 kilograms,” one netizen called Mulan writes: “I want to be slender instead of plump, and my goal is to eliminate my fat belly and legs, while maintaining my bosom.”

Other netizens have already started the challenge, showing their running results, exercise routines and calorie data.

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waists

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As the official challenge is yet to start, this may just be the beginning of exercise pictures taking over Weibo.

But there are also Weibo users who already seem to have had enough of weight loss challenges on China’s social media. Instead of posting pictures of their bodies, they rather post pictures of ice cream under the hashtag of ‘The Big Weight Loss Challenge’. “I just want to enjoy myself today and eat whatever I want,” one netizen says: “I’ll start losing weight tomorrow.”

icecream

– By Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

2 Comments

  1. Avatar

    Diandian GUO

    April 28, 2016 at 10:40 am

    WeChat has pace-tracing function. It will count your steps as well as the distance covered per day. User’s data will be ranked among friends on a daily bases. This is quite popular for a while until people start to shake their phones for a higher number.

  2. Avatar

    Rob

    April 28, 2016 at 10:04 pm

    The problem with this is that it promotes ridiculous and unhealthy lifestyles; two of my students admitted having eating disorders (bulimia), and one of them even had her own mother promoting it by pushing laxatives on her daughter every time she went home for breaks.

    I have a Minor in Kines and am certified as a personal trainer, and what I see in “gym” class or morning “exercises” for students is NOT exercise. It isn’t teaching students to be healthy, to eat correctly, to balance their lifestyles, and then these trends (A4 waist, iPhone 6 legs, skin whitening/bleaching) come along and people start accepting this as the ideal of beauty, creating unreasonable (and unhealthy) expectations in young women … the fact is being underweight carries greater health risks than being overweight/obese.

    The irony for me is that straight women in China seem to forget that Chinese men outnumber them, and foreigners are attracted to them too, so it isn’t like they don’t have options for marriage or dating – the push should be for a healthy lifestyle, not trying to obtain some unreasonable semblance of beauty as dictated by social media. Sad too is the fact that few Chinese doctors advise against it, or point out that issues such as dysmenorrhea go part and parcel with this unhealthy lifestyle.

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China Brands & Marketing

Young Chinese Woman Dies at Haidilao Hotpot Restaurant

The woman allegedly choked while having beef tripe.

Manya Koetse

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On September 8, a woman from Putian in Fujian Province unexpectedly passed away while having hotpot at a Haidilao restaurant in a local mall.

The incident went trending on Chinese social media on Thursday, with the hashtags “Woman Suddenly Passes Away While Having Haidilao Hotpot” (#女孩海底捞吃火锅意外身亡#) and “Haidilao Responds to Female Customer Passing Away During Dinner” (#海底捞回应女顾客就餐时身亡#) receiving 50 million and 300 million views respectively.

According to various Chinese news reports, the 21-year-old woman had just finished eating beef tripe, the edible lining from the cow stomach, and drank some water after which she suddenly became unwell.

Footage circulating on Chinese social media shows how restaurant staff gave first aid to the woman by performing the Heimlich maneuver while emergency workers were underway.

Although it is rumored the young woman choked on the tripe, this has not yet been confirmed as an investigation into the cause of death is ongoing. The Haidilao restaurant where the incident happened is currently closed, and Haidilao responded that they are deeply saddened and will do all they can to fully cooperate with the police to investigate the case.

Haidilao (海底捞) is one of China’s most popular restaurant chains serving authentic Sichuan hotpot, a dining style where fresh meat and vegetables are dipped in simmering broth. Besides its tasty hotpot and wide selection of ingredients and drinks, Haidilao is known for its high-quality service. The staff is thoroughly trained in providing the best customer service, and Haidilao has introduced new concepts throughout the years to enhance the customer experience.

Haidilao is a very reputable company and is known to respond quickly to avert social media crises (example here and here).

As the story goes trending, many Chinese netizens point out the choking hazard of beef tripe. One lung doctor (@呼吸科大夫胡洋) also responded to the incident, suggesting that the Heimlich maneuver might not have been life-saving in this case since beef tripe is long and soft and could block the respiratory tract if the Heimlich maneuver is performed while the person is standing up, since it could potentially cause the tripe to go deeper instead of being pushed out.

The doctor recommends in these kind of emergency situations that if possible, for a chance of survival, the person could then be placed into an upside down, upper body down position for the Heimlich maneuver.

Other doctors on Weibo also use this moment to provide more information about how to perform the Heimlich maneuver.

Many online commenters think Haidilao is not necessarily to blame for what happened. “Judging from the video, the staff was quick and correct in their response. As for why the woman could not have been rescued, we’ll have to wait for the final reports.”

By Manya Koetse 

 

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China Brands & Marketing

Bubble Tea Madness: ‘Modern China Tea Shop’ Opening Creates Chaos in Nanjing

This bubble tea shop’s Nanjing opening got so crazy that police had to intervene and scalpers were reselling tea for 200 yuan ($30) per cup.

Manya Koetse

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Despite the blistering heat, Chinese bubble tea lovers lined up for the opening of a new Nanjing milk tea shop as early as 4 am. By 11 am, police discouraged people from coming to the area and the shop had to close its doors. The hype surrounding the opening shows the popularity of bubble tea and domestic brands in China.

The opening of a Modern China Tea Shop branch in Nanjing was much-anticipated, but it only lasted for about thirty minutes. So many people had come to the bubble tea shop’s opening at the Jingfeng Center (景枫中心) that the situation was out of control and the shop had to close its doors again.

The Modern China Tea Shop, known as Chayan Yuese (茶颜悦色) in China, was established in 2013 and is headquartered in Changsha. They call themselves a “creative milk tea store,” meaning they mostly sell desserts and milk tea or bubble tea, which has become very popular among mainland Chinese consumers over the past few years.

Milk tea products by Chayan Yuese.

Pearl milk tea or bubble tea was first invented in Taiwan in 1988. Most pearl milk tea products contain an iced tea base and milk, with chewy tapioca pearls and sugar. Although this is a standard recipe, China’s many bubble milk tea shops and chains now also have a growing selection of fruit-flavored bubble tea or chocolate-flavored bubble tea. Since milk tea came to the mainland market in 1996, it has beaten coffee as a drink in terms of popularity (read more here).

Through its logo and marketing style, Chayan Yuese or Modern China Tea Shop positions itself as an authentic mainland Chinese business, stressing Chinese traditional style and history. In an era of ‘China Chic‘, this clearly resonates with consumers.

Chayan Yuese uses traditional Chinese illustrations and stories on its products.

Earlier this week, the popular Modern China Tea Shop announced its upcoming Nanjing debut on social media. Many people already came to the mall in the early morning hours, starting at 4 am, to be among the first customers waiting in front of the shop, but the line got so out of hand that the entire area inside and outside the mall became blocked.

Chinese media outlet The Paper writes that local police issued a notice on Thursday morning to discourage more people from coming to the area since there were already too many people at the scene.

Due to the crowds and the blistering heat, Nanjing police sent out a team of officers to the tea shop to maintain order.

Meanwhile, some sellers were offering their services on WeChat or platforms such as Xianyu to stand in line and buy milk tea for others. The hype was so big that they could charge 200 yuan (nearly $30) to get their customers one cup of tea. Modern China Tea Shop later said they did not support such practices.

The shop was officially scheduled to be open from 9 am to 10 pm, but at 9.30 am, the doors had closed again, with a notice saying the store was “sold out” and would be closed for the day.

On social media, some commenters were confused about the long queues. “The only way I’d queue up like this is to get my nucleic acid test,” one commenter wrote, while others also wondered why people would be willing to gather in crowds like this in the Covid era. “Don’t you have to work?” some wrote.

The unusual situation also raised suspicions about Chayan Yuese hiring people to stand in line to increase the hype surrounding their opening, with some sources alleging that the store did in fact recruit people to stand in line for a payment of $10.

“I would only stand in line for a drink at 4 am if it’s an elixir of immortality,” one Weibo user wrote.

By Manya Koetse and Miranda Barnes

 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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