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Behind the 540 Dancing Robots: Meet Alpha 1S

The dancing robots were the stars of the night at the CCTV Spring Festival Gala this year. Singer Sun Nan performed with a total of 540 robots at the Guangzhou Gala venue. This is the story behind the act; meet China’s first humanoid robot Alpha 1S.

Manya Koetse

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Dancing robots were the stars of the night at the CCTV Spring Festival Gala this year. Singer Sun Nan performed with a total of 540 robots at the Guangzhou Gala venue. Read about the background of the act and meet China’s first humanoid robot Alpha 1S.

The Alpha 1S became famous overnight after its impressive performance at the   CCTV Gala. It was a case of “ten years of practice for one minute on stage” (“台上一分钟,台下十年功”), says the Tech reporter at China’s news platform Tencent. They spoke with the technical staff behind the robots after the Gala. Chinese Mandopop singer Sun Nan (孙楠) sang the song “Going to the Top” (冲向巅峰) as 540 robots were dancing around him, all doing exact same movements at the exact same time.

Meet Alpha

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The robot is China’s first humanoid smart robot. It belongs to the Alpha robot family (阿尔法家族) and carries the name Alpha 1S. It is a truly made-in-China product, developed by Chinese tech experts and locally produced. The creators of Alpha 1S, Chinese company UBTech (圳市优必选科技有限公司) spent five years and over 50 million RMB (7.6 million US$) to produce their star robot, designed for families. In many respects, Alpha 1S is a pioneering work, especially when it comes to the patented computer system at its core. According to Tencent, its technique “surpasses that of American, European, Japanese and Korean robots.”

One of the reasons why Alpha has such good dancing skills is because it has 16 different joints, giving the robot the freedom to move like a human.

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His eyes are flickering blue-ray LEDs with sensors. On the evening of the Gala performance, all robots were numbered so that technical staff could control the twinkling of the eyes in every single robot.

The robot’s software is compatible with both Android and IOS mobile systems, and can also be linked to a computer. Users can edit the robot’s programme themselves, which is also possible for people with little knowledge of robots or programming. Even more awesome: you can preview the robot’s movements in a 3D visualisation on the computer, making it easy to edit and change its movements after seeing them on screen. With the Alpha app, it is also possible for owners to programme movements by playing around with their robot; it will then remember the movement sequence. This means you can let the robot dance in whatever way you want (- we cannot get over how cool this is).

The Gala performance

On the night of the Spring Gala, a total of 540 Alpha robots were lined up in a military square-shaped formation, standing in four groups of 9 x 15 robots. The technical staff had programmed the robots with 12 sets of dance steps, all of its movements in line with the rhythm of Sun Nan’s “Going to the Top” and completely in-sync – a Guinness Record.

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According to Tencent, Alpha 1S was only invited to take part in the Spring Gala one month before Chinese New Year, letting the technical staff, a team of 36 experts, work day and night for an impeccable Gala performance.

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In order for the performance to go smoothly, the staff also had to deal with two problems. The first was that the robot originally could only have a maximum distance of 50 meter to the control desk. This distance needed to be bigger for the great Gala venue, for which experts changed the transmitter, making it possible to control the 540 robots within a range of 5000 meter.

Another risk was that colliding robots would result in a possibly disastrous domino effect. But for the camera to properly capture the perfect formation of robots, they still had to be lined up near to each other. The LED lights in the robot’s eyes with sensor were thus programmed to be ultrasensitive to distance and to stay within a 0.6 m x 0.6 m distance.

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Every millisecond of the performance was tested in great detail and practised over and over again to make sure nothing could go wrong on Sunday night, February 6th, during the live show of the Gala.

China’s future

Alpha 1S is China’s first programmable, interactive and affordable robot meant for family entertainment. The features of Alpha 1S are promising and show that much more will be possible in the near future. Alpha’s brother Alpha 2 will be less affordable (around 8000 US$), but can already do much more than dancing; this robot can act as a tutor, translation, personal assistant and help doing household tasks.

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Weibo netizens praised the robots’ Gala performance. One Weibo netizen says that her boss bought the CCTV Gala robot, and that all people in the office put their work down to see the robot dance along to ‘Gangnam Style’.

The Alpha 1S can be bought online. On Taobao, the robot is sold for around 3000 RMB (±450 US$)

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On a side note: remarkably, the multiple promotion campaigns for the made-in-China robot does not feature Chinese-looking models – making it seem like an American or European product.  

A woman named Sima comments on Weibo: “What interested most about the CCTV Gala were the robots dancing together with the drones on Sun Nan’s song. It was such a novelty – this is China’s future!”

By Manya Koetse

Images via CCTV screenshots by Whatsonweibo.com and Tencent
Gifs via http://www.wanhuajing.com/d84556

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

China Brands, Marketing & Consumers

A Brew of Controversy: Lu Xun and LELECHA’s ‘Smoky’ Oolong Tea

Chinese tea brand LELECHA faced backlash for using the iconic literary figure Lu Xun to promote their “Smoky Oolong” milk tea, sparking controversy over the exploitation of his legacy.

Manya Koetse

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It seemed like such a good idea. For this year’s World Book Day, Chinese tea brand LELECHA (乐乐茶) put a spotlight on Lu Xun (鲁迅, 1881-1936), one of the most celebrated Chinese authors the 20th century and turned him into the the ‘brand ambassador’ of their special new “Smoky Oolong” (烟腔乌龙) milk tea.

LELECHA is a Chinese chain specializing in new-style tea beverages, including bubble tea and fruit tea. It debuted in Shanghai in 2016, and since then, it has expanded rapidly, opening dozens of new stores not only in Shanghai but also in other major cities across China.

Starting on April 23, not only did the LELECHA ‘Smoky Oolong” paper cups feature Lu Xun’s portrait, but also other promotional materials by LELECHA, such as menus and paper bags, accompanied by the slogan: “Old Smoky Oolong, New Youth” (“老烟腔,新青年”). The marketing campaign was a joint collaboration between LELECHA and publishing house Yilin Press.

Lu Xun featured on LELECHA products, image via Netease.

The slogan “Old Smoky Oolong, New Youth” is a play on the Chinese magazine ‘New Youth’ or ‘La Jeunesse’ (新青年), the influential literary magazine in which Lu’s famous short story, “Diary of a Madman,” was published in 1918.

The design of the tea featuring Lu Xun’s image, its colors, and painting style also pay homage to the era in which Lu Xun rose to prominence.

Lu Xun (pen name of Zhou Shuren) was a leading figure within China’s May Fourth Movement. The May Fourth Movement (1915-24) is also referred to as the Chinese Enlightenment or the Chinese Renaissance. It was the cultural revolution brought about by the political demonstrations on the fourth of May 1919 when citizens and students in Beijing paraded the streets to protest decisions made at the post-World War I Versailles Conference and called for the destruction of traditional culture[1].

In this historical context, Lu Xun emerged as a significant cultural figure, renowned for his critical and enlightened perspectives on Chinese society.

To this day, Lu Xun remains a highly respected figure. In the post-Mao era, some critics felt that Lu Xun was actually revered a bit too much, and called for efforts to ‘demystify’ him. In 1979, for example, writer Mao Dun called for a halt to the movement to turn Lu Xun into “a god-like figure”[2].

Perhaps LELECHA’s marketing team figured they could not go wrong by creating a milk tea product around China’s beloved Lu Xun. But for various reasons, the marketing campaign backfired, landing LELECHA in hot water. The topic went trending on Chinese social media, where many criticized the tea company.

 
Commodification of ‘Marxist’ Lu Xun
 

The first issue with LELECHA’s Lu Xun campaign is a legal one. It seems the tea chain used Lu Xun’s portrait without permission. Zhou Lingfei, Lu Xun’s great-grandson and president of the Lu Xun Cultural Foundation, quickly demanded an end to the unauthorized use of Lu Xun’s image on tea cups and other merchandise. He even hired a law firm to take legal action against the campaign.

Others noted that the image of Lu Xun that was used by LELECHA resembled a famous painting of Lu Xun by Yang Zhiguang (杨之光), potentially also infringing on Yang’s copyright.

But there are more reasons why people online are upset about the Lu Xun x LELECHA marketing campaign. One is how the use of the word “smoky” is seen as disrespectful towards Lu Xun. Lu Xun was known for his heavy smoking, which ultimately contributed to his early death.

It’s also ironic that Lu Xun, widely seen as a Marxist, is being used as a ‘brand ambassador’ for a commercial tea brand. This exploits Lu Xun’s image for profit, turning his legacy into a commodity with the ‘smoky oolong’ tea and related merchandise.

“Such blatant commercialization of Lu Xun, is there no bottom limit anymore?”, one Weibo user wrote. Another person commented: “If Lu Xun were still alive and knew he had become a tool for capitalists to make money, he’d probably scold you in an article. ”

On April 29, LELECHA finally issued an apology to Lu Xun’s relatives and the Lu Xun Cultural Foundation for neglecting the legal aspects of their marketing campaign. They claimed it was meant to promote reading among China’s youth. All Lu Xun materials have now been removed from LELECHA’s stores.

Statement by LELECHA.

On Chinese social media, where the hot tea became a hot potato, opinions on the issue are divided. While many netizens think it is unacceptable to infringe on Lu Xun’s portrait rights like that, there are others who appreciate the merchandise.

The LELECHA controversy is similar to another issue that went trending in late 2023, when the well-known Chinese tea chain HeyTea (喜茶) collaborated with the Jingdezhen Ceramics Museum to release a special ‘Buddha’s Happiness’ (佛喜) latte tea series adorned with Buddha images on the cups, along with other merchandise such as stickers and magnets. The series featured three customized “Buddha’s Happiness” cups modeled on the “Speechless Bodhisattva” (无语菩萨), which soon became popular among netizens.

The HeyTea Buddha latte series, including merchandise, was pulled from shelves just three days after its launch.

However, the ‘Buddha’s Happiness’ success came to an abrupt halt when the Ethnic and Religious Affairs Bureau of Shenzhen intervened, citing regulations that prohibit commercial promotion of religion. HeyTea wasted no time challenging the objections made by the Bureau and promptly removed the tea series and all related merchandise from its stores, just three days after its initial launch.

Following the Happy Buddha and Lu Xun milk tea controversies, Chinese tea brands are bound to be more careful in the future when it comes to their collaborative marketing campaigns and whether or not they’re crossing any boundaries.

Some people couldn’t care less if they don’t launch another campaign at all. One Weibo user wrote: “Every day there’s a new collaboration here, another one there, but I’d just prefer a simple cup of tea.”

By Manya Koetse

[1]Schoppa, Keith. 2000. The Columbia Guide to Modern Chinese History. New York: Columbia UP, 159.

[2]Zhong, Xueping. 2010. “Who Is Afraid Of Lu Xun? The Politics Of ‘Debates About Lu Xun’ (鲁迅论争lu Xun Lun Zheng) And The Question Of His Legacy In Post-Revolution China.” In Culture and Social Transformations in Reform Era China, 257–284, 262.

Independently reporting China trends for over a decade. Like what we do? Support us and get the story behind the hashtag by subscribing:

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©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Brands, Marketing & Consumers

Zara Dress Goes Viral in China for Resemblance to Haidilao Apron

Who’s gonna buy this Zara dress in China? “I’m afraid that someone will say I stole the apron from Haidilao.”

Manya Koetse

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A short dress sold by Zara has gone viral in China for looking like the aprons used by the popular Chinese hotpot chain Haidilao.

“I really thought it was a Zara x Haidialo collab,” some customers commented. Others also agree that the first thing they thought about when seeing the Zara dress was the Haidilao apron.

The “original” vs the Zara dress.

The dress has become a popular topic on Xiaohongshu and other social media, where some images show the dress with the Haidilao logo photoshopped on it to emphasize the similarity.

One post on Xiaohongshu discussing the dress, with the caption “Curious about the inspiration behind Zara’s design,” garnered over 28,000 replies.

Haidilao, with its numerous restaurants across China, is renowned for its hospitality and exceptional customer service. Anyone who has ever dined at their restaurants is familiar with the Haidilao apron provided to diners for protecting their clothes from food or oil stains while enjoying hotpot.

These aprons are meant for use during the meal and should be returned to the staff afterward, rather than taken home.

The Haidilao apron.

However, many people who have dined at Haidilao may have encountered the following scenario: after indulging in drinks and hotpot, they realize they are still wearing a Haidilao apron upon leaving the restaurant. Consequently, many hotpot enthusiasts may have an ‘accidental’ Haidilao apron tucked away at home somewhere.

This only adds to the humor of the latest Zara dress looking like the apron. The similarity between the Zara dress and the Haidilao apron is actually so striking, that some people are afraid to be accused of being a thief if they would wear it.

One Weibo commenter wrote: “The most confusing item of this season from Zara has come out. It’s like a Zara x Haidilao collaboration apron… This… I can’t wear it: I’m afraid that someone will say I stole the apron from Haidilao.”

Funnily enough, the Haidilao apron similarity seems to have set off a trend of girls trying on the Zara dress and posting photos of themselves wearing it.

It’s doubtful that they’re actually purchasing the dress. Although some commenters say the dress is not bad, most people associate it too closely with the Haidilao brand: it just makes them hungry for hotpot.

By Manya Koetse

Independently reporting China trends for over a decade. Like what we do? Support us and get the story behind the hashtag by subscribing:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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