A story that went trending on Chinese social media this week about a rich woman spending $600,000 during a shopping expedition in a Sichuan mall has taken an unexpected turn. Family members have stepped forward to deny the rumors, and say the woman is suffering from brain cancer. She went missing after photos of her shopping spree went viral.
A young woman from Sichuan caught the attention of netizens on Weibo this week when images emerged of her extravagant shopping spree. Some people on Chinese social media alleged the woman had spent at least 4 million yuan (±600,000$) in one day.

The photos and videos, taken by bystanders, show the woman’s growing pile of shopping bags at the Wangfujing Shopping Mall in Chengdu on Sunday night. Dressed in a pink coat, the woman can be seen purchasing various items while being assisted by a group of employees at the mall’s boutique brand stores.

The woman was ridiculed on Weibo when she attracted the attention of netizens during her shopping spree.
She was called the “pink lady” on Weibo, with some saying: “We’ll never understand the tuhao.” Tuhao (土豪) is a popular word to describe China’s ‘uncultured’ nouveau riche.


Some netizens suggested that the woman was from a rich family and purposely spent large amounts of money to take revenge on her husband after having an argument. The story was spread on social media with the hashtag: “Woman spends thousands of dollars after fighting with husband” #女子和老公吵架商场狂刷上百万#).
“They do not care about the fight, they do not care about the frantic shopping, they just care about the thought that money is the answer to anything.”
After rumors of the woman’s shopping spree made their rounds on Weibo on October 23, family members of the woman came forward, saying that the woman was recently diagnosed with brain cancer and that she has gone missing since Monday. They told Chinese media that they fear she might be suicidal.
Family members also dispelled the trending rumors about the woman and the alleged extravagant amount of money she spent. They say her bank records show that she only spent 50.000 yuan (±7530$), rather than the alleged 4 million yuan.

FAKE NEWS: rumors about the woman were dispelled earlier this week.
The truth behind the trending topic shocked many commenters. “How could the ‘crazy shopping spree’ of a cancer patient be ridiculed by the masses?”, one Chinese blogger wondered.
“This is not the first time these kinds of carelessly fabricated and exaggerated rumors make it on social media, and it won’t be the last time,” the Weibo blogger nicknamed ‘Listen Up’ (@青听我说) writes.
‘Listen Up’ argues that the masses, craving for material wealth, are so obsessed with the extravagant behavior of China’s ‘crazy rich’ that they will feverishly make up any “fake news” when the facts are lacking:
“The majority of onlookers really don’t care about the reasons behind the ‘crazy shopping spree’ or about the true amount of money spent. From their point of view, the more they exaggerate the story and the bigger the amount of money, the more excited they get.”
“At the same time, it is also about self-pity. It is about ‘look at her, she can max out her credit card when she’s having trouble at home, while I would have to return to my parents in my hometown.'”
The writer notes that there is a powerful mass hysteria bubble when it comes to news about China’s rich; people do not care that this woman might have had a fight, they do not even care about her frantic shopping, they just care about the thought that money is the answer to anything.
“A woman, who was just diagnosed with cancer, is distraught and goes shopping. Even if her spending 50,000 yuan might go against logic, it is something to understand and to sympathize with. In this case, it is the onlookers who have to be ashamed of themselves.”
“In the eyes of the masses, everything has become ‘entertainment’ now. Too often, they do not look at the facts, they do not question the what & how, and they do not investigate the outcome. They just want to satisfy a temporary crave for some excitement, and it doesn’t matter what it is. This is not just harmful to the persons involved and who become the target of ridicule, it is also harmful to yourself because eventually, it is really your own life that is becoming ridiculous.”
“Money has become the sole criterion by which they judge the world.“
Writer Zeng Li recently noted on sixthtone.com that for many Chinese, “money has become the sole criterion by which they judge the world.”
As Chinese economy is growing, so is the gap between social classes. According to Zeng Li, a so-called ‘chain of contempt’ (鄙视链) is at work in Chinese society, where – like a food chain – there is a hierarchy of social layers where certain groups of people always look down on the other. On top of the chain are China’s rich and successful people.
But on Chinese social media, it is apparent that China’s ‘tuhao‘ or ‘filthy rich’ are also frequently mocked and despised, even if it might come with some sense of envy and self-pity as suggested by the ‘Listen Up’ blogger.
Some of the crazy rich stories that go trending online are a source of much hilarity, like a fancy tuhao car that gets stuck in the mud of a rural area – literally becoming a ‘filthy rich’ car.

This tuhao’s fancy car got stuck in the mud.
But people seem to be so hungry for “crazy rich” stories that they easily add to the hysteria by making up facts – soon turning one event into a completely different story.
“She’s gone missing because of you.”
It is unsure if the woman, whose identity has not been revealed, has been found yet. According to insiders, before her disappearance, the woman was informed that her shopping spree had gone viral on Weibo and WeChat and was very unhappy about it.
On Weibo, many netizens now express their anger over the situation: “She just spent some money, so what? Now she’s gone missing because of you – the internet is a bad place,” some netizens write.
“Even if she had spent in fact 4 million yuan, then what’s it to you?,” another person commented: “She just spent 50,000 yuan and you all stand in a circle, watch her, and take pictures. Would you take pictures of other people spending money?”
Despite the support for the woman, there are also many people who are still wondering if she did in fact spent 50,000 yuan or more.
“What’s wrong with you people?”, some answer: “The only thing that matters is that she returns home safely.”
By Manya Koetse
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