SubscribeLog in
Connect with us

China Media&Culture Landscape

CCTV’s “Beyond the Edge”(挑战不可能)

Manya Koetse

Published

on

“Impossible Challenge,” also known as “Beyond the Edge”(挑战不可能), is a large-scale Sunday evening challenge TV show by CCTV.

The show’s main host is the well-known CCTV anchor Sa Beining (撒贝宁). The main guests are Dong Qing (董卿), Li Changyu (李昌钰), and Zhou Huajian (周华健).

In the show, contestants test their own limits and challenge themselves in various special skills.

The show was first aired in August 2015.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Arts & Entertainment

Controversial Wanghong Livestreamers Are Becoming a Weibo Staple in China

‘Wanghong’ was a mark of online fame; now, it’s increasingly tied to controversy and scandal.

Wendy Huang

Published

on

As livestreaming continues to gain popularity in China, so do the controversies surrounding the industry. Negative headlines involving high-profile livestreamers, as well as aspiring influencers hoping to make it big, frequently dominate Weibo’s trending topics.

These headlines usually revolve around China’s so-called wǎnghóng (网红) influencers. Wanghong is a shortened form of the phrase “internet celebrity” (wǎngluò hóngrén 网络红人). The term doesn’t just refer to internet personalities but also captures the viral nature of their influence—describing content or trends that gain rapid online attention and spread widely across social media.

Recently, an incident sparked debate over China’s wanghong livestreamers, focusing on Xiaohuxing (@小虎行), a streamer with around 60,000 followers on Douyin, who primarily posts evaluations of civil aviation services in China.

Xiaohuxing (@小虎行)

On October 15, 2024, at Shenzhen Bao’an International Airport, Xiaohuxing confronted a volunteer at the automated check-in counter, insisting she remove her mask while livestreaming the entire encounter. He was heard demanding, “What gives you the right to wear a mask? What gives you the right not to take it off?” and even attempted to forcibly remove her mask, challenging her to call the police.

During the livestream, the livestreamer confronted the woman on the right for wearing a facemask.

He also argued with a male traveler who tried to intervene. In the end, the airport’s security officers detained him. Shortly after the incident, a video of the livestream went viral on Weibo under various hashtags (e.g. #网红小虎行机场强迫志愿者摘口罩#) and attracted millions of views. The following day, Xiaohuxing’s Douyin account was banned, and all his videos were removed. The Shenzhen Public Security Bureau later announced that the account’s owner, identified as Wang, had been placed in administrative detention.

On October 13, just days before, another livestreaming controversy erupted at Guangzhou Baiyun International Airport. Malatang (@麻辣烫), a popular Douyin streamer with over a million followers, secretly filmed a young couple kissing and mocked them, continuing to film while passing through security—an area where filming is prohibited.

Her livestream quickly went viral, sparking discussions about unauthorized filming and misconduct among Chinese wanghong. In response, Malatang’s agent posted an apology video. However, the affected couple hired a lawyer and reported the incident to the police (#被百万粉丝网红偷拍当事人发声#). On October 17, Malatang’s Douyin account was banned, and her videos were removed.

Livestreamer Malatang making fun of the couple in the back at the airport.

In both cases, netizens uncovered additional examples of inappropriate behavior by Xiaohuxing and Malatang in past broadcasts. For example, Xiaohuxing was reportedly aggressive towards a flight attendant, demanding she kneel to serve him, while Malatang was criticized for scolding a delivery person who declined to interact with her on camera.

Comments on Weibo included, “They’ll do anything for traffic. Wanghong are getting a bad reputation because of people like this.” Another added, “It seems as if ‘wanghong’ has become a negative term now.”

 
Rising Scrutiny in China’s Wanghong Economy
 

Xiaohuxing and Malatang are far from isolated cases. Recently, many other wanghong livestreamers have also been caught up in negative news.

One such figure is Dong Yuhui (董宇辉), a former English teacher at New Oriental (新东方) who transitioned to livestreaming for East Buy (东方甄选), where he mixed education with e-commerce (read here). Dong gained significant popularity and boosted East Buy’s brand before leaving to start his own company. Recently, however, Dong faced backlash for inaccurate statements about Marie Curie during an October 9 livestream. He incorrectly claimed that Curie discovered uranium, invented the X-ray machine, and won the Nobel Prize in Literature, among other things.

Considering his public image as a knowledgeable “teacher” livestreamer, this incident sparked skepticism among viewers about his actual expertise. A related hashtag (#董宇辉称居里夫人获得诺贝尔文学奖#) garnered over 81 million views on Weibo. In addition to this criticism, Dong is also being questioned about potential false advertising, which is a major challenge for all livestreamers selling products during their streams.

Dong Yuhui (董宇辉) during one of his livestreams.

Another popular livestreamer, Dongbei Yujie (@东北雨姐), is currently also facing criticism over product quality and false advertising claims. Originally from Northeast China, Dongbei Yujie shares content focused on rural life in the region. Recently, her Douyin account, which boasts an impressive 22 million followers, was muted due to concerns over the quality of products she promoted, such as sweet potato noodles (which reportedly contained no sweet potato). Despite issuing public apologies—which have garnered over 160 million views under the hashtag “Dongbei Yujie Apologizes” (#东北雨姐道歉#)—the controversy has impacted her account and led to a penalty of 1.65 million yuan (approximately 231,900 USD).

From Dongbei Yujie’s apology video

Former top Douyin livestreamer Fengkuang Xiaoyangge (@疯狂小杨哥) is also facing a career downturn. Leading up to the 2024 Mid-Autumn Festival, he promoted Hong Kong Meicheng mooncakes in his livestreams, branding them as a high-end Hong Kong product. However, it was soon revealed that these mooncakes had no retail presence in Hong Kong and were primarily produced in Guangzhou and Foshan, sparking accusations of deceptive marketing. Due to this incident and previous cases of misleading advertising, his company came under investigation and was penalized. In just a few weeks, Fengkuang Xiaoyangge lost over 8.5 million followers (#小杨哥掉粉超850万#).

Fengkuang Xiaoyangge (@疯狂小杨哥) and the mooncake controversy.

It’s not only ecommerce livestreamers who are getting caught up in scandal. Recently, the influencer “Xiaoxiao Nuli Shenghuo” (@小小努力生活) and her mother were arrested for fabricating a tragic story – including abandonment, adoption, and hardships – to gain sympathy from over one million followers and earn money through donations and sales. They, and two others who helped them manage their account, were sentenced to ten days in prison for ‘false advertising.’

 
Wanghong Fame: Opportunity and Risk
 

China’s so-called ‘wanghong economy’ has surged in recent years, with countless content creators emerging across platforms like Douyin, Kuaishou, and Taobao Live. These platforms have transformed interactions between content creators and viewers and changed how products are marketed and sold.

For many aspiring influencers, becoming a livestreamer is the first step to building a presence in the streaming world. It serves as a gateway to attracting traffic and potentially monetizing their online influence.

However, before achieving widespread fame, some livestreamers resort to using outrageous or even offensive content to capture attention, even if it leads to criticism. For example, before his account was banned, Xiaohuxing set his comment section to allow only followers to comment, gaining 3,000 new followers after his controversial livestream at Shenzhen Airport went viral. Many speculated that some followers joined just to leave critical comments, but it nonetheless grew his following.

As livestreamers gain significant fame, they must exercise greater caution, as they often hold substantial influence over their audiences, making accuracy essential. Mistakes, whether intentional or not, can quickly erode trust, as seen in the example of the super popular Dong Yuhui, who faced backlash after his inaccurate comment about Marie Curie sparked public criticism.

China’s top makeup livestreamer, Li Jiaqi (李佳琦), experienced a similar reputational crisis in September last year. Responding dismissively to a viewer who commented on the high price of an eyebrow pencil, Li replied, “Have you received a raise after all these years? Have you worked hard enough?” Commentators pointed out that the pencil’s cost per gram was double that of gold at the time. Accused of “forgetting his roots” as a former humble salesman, Li lost one million Weibo followers in a day (read more here).

This meme shows that many viewers did not feel moved by Li’s apologetic tears after the eyepencil incident.

Despite the challenges and risks, becoming a wanghong remains an attractive career path for many. A mid-2023 Weibo survey on “Contemporary Employment Trends” showed that 61.6% of nearly 10,000 recent graduates were open to emerging professions like livestreaming, while 38.4% preferred more traditional career paths.

 
Taming the Wanghong Economy
 

In response to the increasing number of controversies and scandals brought by some wanghong livestreamers, Chinese authorities are implementing stricter regulations to monitor the livestreaming industry.

In 2021, China’s Propaganda Department and other authorities began emphasizing the societal influence of online influencers as role models. That year, the China Association of Performing Arts introduced the “Management Measures for the Warning and Return of Online Hosts” (网络主播警示与复出管理办法), which makes it challenging, if not impossible, for “canceled” celebrities to stage a comeback as livestreamers (read more).

The Regulation on the Implementation of the Law of the People’s Republic of China on the Protection of Consumer Rights and Interests (中华人民共和国消费者权益保护法实施条例), effective July 1, 2024, imposes stricter rules on livestream sales. It requires livestreams to disclose both the promoter and the product owner and mandates platforms to protect consumer rights. In cases of illegal activity, the platform, livestreaming room, and host are all held accountable. Violations may result in warnings, confiscation of illegal earnings, fines, business suspensions, or even the revocation of business licenses.

These regulations have created a more controlled “wanghong” economy, a marked shift from the earlier, more unregulated era of livestreaming. While some view these measures as restrictive, many commenters support the tighter oversight.

A well-known Kuaishou influencer, who collaborates with a person with dwarfism, recently faced backlash for sharing “vulgar content,” including videos where he kicks his collaborator (see video) or stages sensational scenes just for attention.

Most commenters welcome the recent wave of criticism and actions taken against such influencers, including Xiaohuxing and Dongbei Yujie, for their behavior. “It’s easy to become famous and make money like this,” commenters noted, adding, “It’s good to see the industry getting cleaned up.”

State media outlet People’s Daily echoed this sentiment in an October 21 commentary, stating, “No matter how many fans you have or how high your traffic is, legal lines must not be crossed. Those who cross the red line will ultimately pay the price.”

This article and recent incidents have sparked more online discussions about the kind of influencers needed in the livestreaming era. Many suggest that, beyond adhering to legal boundaries, celebrity livestreamers should demonstrate a higher moral standard and responsibility within this digital landscape. “We need positive energy, we need people who are authentic,” one Weibo user wrote.

Others, however, believe misbehaving “wanghong” livestreamers naturally face consequences: “They rise fast, but their popularity fades just as quickly.”

When asked, “What kind of influencers do we need?” one commenter responded, “We don’t need influencers at all.”

By Wendy Huang

Edited for clarity by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Continue Reading

China Arts & Entertainment

Chinese Variety Show “Heroes of Remix” Brings Electronic Dance Music to the Masses

China’s new music reality show Heroes of Remix has become a hot topic on Chinese social media since its first airing on Jiangsu TV. The show gives electronic dance music a Chinese flavor and has heightened the popularity of the music genre in China.

Published

on

China’s new music reality show Heroes of Remix has become a hot topic on Chinese social media since its first airing on Jiangsu TV. The show gives electronic dance music a Chinese flavor and has heightened the popularity of the music genre in China.

China’s much-anticipated music reality show “Heroes of Remix” (盖世英雄), that has premiered June 19 on Jiangsu TV, is getting rave reviews on Sina Weibo.

Different from previously aired music competition shows, including “The Voice of China” (中国好声音), “I Am a Singer” (我是歌手) and “King of Mask Singer” (蒙面歌王), “Heroes of Remix” (盖世英雄) brings an entertaining arrangement of remix music and dance, marking China’s first-ever variety show that features electronic dance music (EDM).

heroesofremix

Following its previous popularity and success in Vietnam, The Remix highlights a dance music talent format in which singers, DJs and vocalists pair up and compete to make internationally-recognized Chinese EDM music. In each show, eight rookie singers or music bands, under the guidance of their mentors, showcase live music performances of Chinese songs. The songs that receive most votes from the audience at the end of each show will be incorporated in albums to make them hit the top music charts.

China’s Heroes of Remix’s participating mentors are diverse, including four big names in the industry; Chinese American singer Wang Leehom (王力宏), Park ‘Gangnam Style’ Jae-sang (PSY) from South Korea, Taiwan-based singer Harlem Yu (庾澄庆) and Chinese popular music duo Phoenix Legend (凤凰传奇). The show’s main sponsor is Chinese automobile manufacturer BYD Auto.

While EDM music has been quite popular and influential in the western world, China is not yet considered as a major production hub for electronic music. In an interview with People’s Daily, music producer Liu Zhou (刘洲) addressed China’s lack of prominent EDM culture:

“In China, the development of EDM somewhat lags behind, and we are not able to keep up with industry trends. If everyone else is making electronic music but we are not, we will stay behind.”

The significance of Heroes of Remix is that it not only adds new flavor to existing Chinese songs, but also redefines what EDM means in a Chinese context. One netizen wrote on Sina Weibo that Heroes of Remix challenges public misunderstanding about EDM just being “fast-tempo nightclub tunes”, and introduces “the true essence of electronic music”.


Various Chinese singers, including Zhang Yuge (张语格) and Lu Ting (陆婷), with their remix version of Chinese classic “The Moon Represents My Heart”.

Forbes Magazine recently reported that EDM still has much room for growth in the world today, one of the reasons being that out of all music genres, “electronic dance music is one of the most transportable”. One the reasons is that there is no language barrier to the music between different countries, as the instrumental music is often more important than the lyrics (if there are any). There are still many possibilities in the world of EDM even when it has topped out in the major developed countries, Forbes writes, “sort of like what happened with American jazz music of the 1950s and 60s.”

As international as the genre may be, the Chinese version of Heroes of Remix is unmistakenly Chinese, as it brings elements of Chinese traditional culture into remixes of Chinese songs. The performance by the hip-hop duo DanyLee and Ai Fei (李斯丹妮/艾菲), for instance, was incorporated with sounds of the pipa and singing parts of Beijing Opera.

But besides showing that electronic dance music can have a Chinese identity, Heroes of Remix also conveys the message that music has no borders –  popular Korean idol groups performing on the show added new K-Pop components to it,  receiving much praise from Chinese viewers on Weibo. On the first episode, the song “Beijing Beijing” by the Korean hit boy band iKon was voted as the most popular record of the eight.

In many aspects, Heroes of Remix is taking the music reality show genre in a new direction and is opening up numerous possibilities for electronic music-making in China. The popularity of the show on Chinese social media shows that China is ready for more EDM. Now let’s see if the world is ready for Chinese EDM – we’ll have to wait and see.

Heroes of Remix will be come out on JiangSu TV every Sunday.

By Yanling Xu

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

Subscribe

What’s on Weibo is run by Manya Koetse (@manyapan), offering independent analysis of social trends in China for over a decade. Subscribe to show your support and gain access to all content, including the Weibo Watch newsletter, providing deeper insights into the China trends that matter.

Manya Koetse's Profile Picture

Get in touch

Would you like to become a contributor, or do you have any tips or suggestions? Get in touch here!

Popular Reads