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China’s ‘Kim Kardashian’ Sparks Controversy as Dior’s New Brand Ambassador

With over 80 million Weibo fans, China’s ‘Kim Kardashian’ Yang Ying a.k.a. Angelababy is one of China’s most-followed celebrities on social media. Despite her many Weibo fans, Chinese Dior lovers are not happy about her recent appointment as the brand’s ambassador. This article was originally posted by our friends at Jing Daily.

Yiling Pan

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With over 80 million Weibo fans, “China’s Kim Kardashian” Yang Ying a.k.a. Angelababy is one of China’s most-followed celebrities on social media. Despite her many Weibo fans, Chinese Dior lovers are not happy about her recent appointment as the brand’s ambassador. – This article was originally posted by our friends at Jing Daily. –

Parisian fashion powerhouse Christian Dior is being harshly criticized on social media for its appointment of Chinese actress Yang Ying, aka Angelababy, as its first brand ambassador in China. Yang, who has been called the “Kim Kardashian of China” (and spent $31 million on her wedding—more than Kardashian spent on hers), said in a video that Dior is her “favorite brand.”

Almost immediately upon publication on Dior’s official Weibo and WeChat accounts on April 28, the news exploded on China’s social media. By the time of this publication, the number of comments under the original Weibo post topped 50,000 (and it’s been reposted more than 750,000 times), dwarfing Dior’s average Weibo engagement.

“Shocking!” wrote “William sabixi” on Weibo. “Why did Dior decide to destroy its high-end public image?”

Another commenter, “BETTERemma,” wrote: “Does Dior really believe Angelababy can boost its sales? The brand should really do more market research when making decisions like this one.”

The Controversy Stems from Claims of Plastic Surgery

The discontent by the Chinese online community with Yang’s new role at Dior stems in part from the controversy surrounding reports that she had had plastic surgery.

In 2012, Ruili, a beauty clinic in Beijing, published an article on its website claiming Yang had had plastic surgery. Yang sued the clinic for defamation and the case dragged on in court for several years, resulting in a bizarre public examination of the actress’s face at a plastic surgery hospital in Beijing. The hospital’s chief claimed her looks were authentic, saying, according to the BBC, “Baby’s entire head and facial bones do not have any signs of incisions.”

Critics also contend that Yang, who rose to fame in 2014 on the reality television show Hurry Up, Brother and who started a venture capital fund (AB Capital) for investments in women’s lifestyle start-ups, pales in comparison to the brand’s roster of previous international ambassadors, including A-list Hollywood celebrities Charlize Theron and Natalie Portman.

Dior has worked closely with another Chinese address Liu Yifei in the past, which has aroused the curiosity among Chinese people why Liu was not chosen as the brand’s ambassador.

Some consumers have even pledged to stop purchasing Dior products as a result of Yang’s appointment.

“It’s time for me to say goodbye to the brand that I’ve loved for more than 10 years,” said one commenter.

The Brand’s Response, or Lack Thereof

So far, the brand has been mum over the fierce reactions online and Dior representatives have not responded to a request for comment from this site. Since that initial announcement, there have also been no further posts about Yang on the official account, which has featured instead several commercials with the supermodel Bella Hadid.

The hubbub is similar to one experienced years ago by another French luxury brand, Chanel, when it appointed Hong Kong-born American singer Coco Lee as its regional ambassador. Consumers in Hong Kong at the time thought Lee’s public image was too disgraceful to represent the brand. The furor caused Chanel to finally end its relationship with Lee. Swiss watchmaker Jaeger LeCoultre’s recent collaboration with sensational online blogger Papi Jiang met with similar criticism.

But other collaborations of this kind have fared better with young Chinese audiences. Burberry’s collaboration with Chinese-born Canadian boy band star Kris Wu was popular as was singer Luhan as the face of Cartier.

The announcement of the arrangement with Yang came just days after luxury conglomerate LVMH Moët Hennessey bought out minority shareholders at Christian Dior for $13 billion.

– By Yiling (Sienna) Pan for @JingDaily

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©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Yiling (Sienna) Pan is a Luxury Business and Fashion Reporter at Jing Daily. She revels in the challenge of working in a fast-paced environment and presenting Chinese consumer trends to Western readers. Her coverage of the Chinese luxury industry combines a native perspective with her background in finance. Yiling is an alumnus of Thomson Reuters News Agency in Shanghai and she holds a Master’s degree in Public Administration from Columbia University.

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China Celebs

“A Good Day” – Kris Wu Sentenced to 13 Years in Prison

The first woman who came forward to accuse Kris Wu in 2021 celebrated his sentencing in a livestream.

Manya Koetse

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The Chinese-Canadian fallen celebrity Kris Wu, better known as Wu Yifan (吴亦凡) in China, has been dominating Chinese social media discussions after a preliminary court ruling came out in the criminal case in which Wu was accused of rape and other sex crimes.

On November 25, the Beijing Chaoyang district court found Wu guilty of raping three women in his home in 2020 and of “gathering people to commit adultery.” He was sentenced to 13 years in prison followed by deportation.

Kris Wu is a 32-year old rapper, singer, and actor who was born in Guangzhou and moved to Vancouver with his mother at the age of ten. Wu also spent a part of his high school years in Guangzhou, but he holds a Canadian passport. He became famous as a member of the K-pop band Exo and later started a solo career.

As an actor, he starred in several award-winning movies. He also starred in Sweet Sixteen, a movie in which Wu ironically plays the role of someone getting jailed for shooting a rapist.

The 19-year-old student Du Meizhu (都美竹) was the first to accuse Wu of predatory behavior online in 2021, with at least 24 more women also coming forward claiming the celebrity showed inappropriate behavior and had pressured young women into sexual relationships. As the scandal unfolded, various hashtags related to the story received billions of views on Weibo. Wu was formally arrested on suspicion of rape in mid-August 2021.

On Friday, Meizhu posted “Finally [I’ve waited for this]” on her social media account. She also briefly joined a livestream in which she celebrated the sentencing and played the song “A Good Day” (“好日子”).

On Weibo, the hashtag “Wu Yifan Gets 13 Years” [13 years prison sentence in preliminary ruling] (#吴亦凡一审被判13年#) received nearly 1,8 billion views on Friday.

Noteworthy enough, the Kris Wu hashtag was also being used by netizens to discuss the tragic Urumqi fire which was also a major trending topic on the same day.

Some speculated that the media attention for the Kris Wu case was being used to overshadow the Urumqi news. Others condemned social media users for turning to celebrity news instead of focusing on the tragic fire in Xinjiang’s capital.

At the same time, there was also a running joke on social media in light of China’s ongoing ‘zero Covid’ policy, with people saying: “Who will come out first, Kris Wu or us?”

By Manya Koetse 

Featured image: Kris Wu starring in Sweet Sixteen movie.

 

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China Brands & Marketing

About Lipstick King’s Comeback and His ‘Mysterious’ Disappearance

After Li Jiaqi’s return to livestreaming, the ‘tank cake incident’ has become the elephant in the room on social media.

Manya Koetse

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Earlier this week, the return of China’s famous livestreamer Li Jiaqi, also known as the ‘Lipstick King’, became a hot topic on Chinese social media where his three-month ‘disappearance’ from the social commerce scene triggered online discussions.

He is known as Austin Li, Lipstick King, or Lipstick Brother, but most of all he is known as one of China’s most successful e-commerce livestreaming hosts.

After being offline for over 100 days, Li Jiaqi (李佳琦) finally came back and did a livestreaming session on September 20th, attracting over 60 million viewers and selling over $17 million in products.

The 30-year-old beauty influencer, a former L’Oreal beauty consultant, rose to fame in 2017 after he became a successful livestreamer focusing on lipstick and other beauty products.

Li broke several records during his live streaming career. In 2018, he broke the Guinness World Record for “the most lipstick applications in 30 seconds.” He once sold 15000 lipsticks in 5 minutes, and also managed to apply 380 different lipsticks in another seven-hour live stream session. Li made international headlines in 2021 when he sold $1.9 billion in goods during a 12-hour-long promotion livestream for Alibaba’s shopping festival.

But during a Taobao livestream on June 3rd of this year, something peculiar happened. After Li Jiaqi and his co-host introduced an interestingly shaped chocolate cake – which seemed to resemble a tank, – a male assistant in the back mentioned something about the sound of shooting coming from a tank (“坦克突突”).

Although Li Jiaqi and the others laughed about the comment, Li also seemed a bit unsure and the woman next to him then said: “Stay tuned for 23:00 to see if Li Jiaqi and I will still be in this position.”

The session then suddenly stopped, and at 23:38 that night Li wrote on Weibo that the channel was experiencing some “technical problems.”

But those “technical problems” lasted, and Li did not come back. His June 3rd post about the technical problems would be the last one on his Weibo account for the months to come.

The ‘cake tank incident’ (坦克蛋糕事件) occurred on the night before June 4, the 33rd anniversary of the violent crackdown of the Tiananmen student demonstrations. The iconic image of the so-called ‘tank man‘ blocking the tanks at Tiananmen has become world famous and is censored on China’s internet. The control of information flows is especially strict before and on June 4, making Li’s ‘tank cake incident’ all the more controversial.

But no official media nor the official Li Jiaqi accounts acknowledged the tank cake incident, and his absence remained unexplained. Meanwhile, there was a silent acknowledgment among netizens that the reason Li was not coming online anymore was related to the ‘tank cake incident.’

During Li’s long hiatus, fans flocked to his Weibo page where they left thousands of messages.

“I’m afraid people have been plotting against you,” many commenters wrote, suggesting that the cake was deliberately introduced by someone else during the livestream as a way to commemorate June 4.

Many fans also expressed their appreciation of Li, saying how watching his streams helped them cope with depression or cheered them up during hard times. “What would we do without you?” some wrote. Even after 80 days without Li Jiaqi’s livestreams, people still commented: “I am waiting for you every day.”

On September 21st, Li Jiaqi finally – and somewhat quietly – returned and some people said they were moved to see their lipstick hero return to the livestream scene.

Although many were overjoyed with Li’s return, it also triggered more conversations on why he had disappeared and what happened to him during the 3+ months of absence. “He talked about a sensitive topic,” one commenter said when a Weibo user asked about Li’s disappearance.

One self-media accountpublished a video titled “Li Jiaqi has returned.” The voiceover repeatedly asks why Li would have disappeared and even speculates about what might have caused it, without once mentioning the tank cake.

“This cracks me up,” one commenter wrote: “On the outside we all know what’s going on, on the inside there’s no information whatsoever.”

“It’s tacit mutual understanding,” some wrote. “It’s the elephant in the room,” others said.

Some people, however, did not care about discussing Li’s disappearance at all anymore and just expressed joy about seeing him again: “It’s like seeing a good friend after being apart for a long time.”

By Manya Koetse 

Elements in the featured image by @karishea and @kaffeebart.

 

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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