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China’s ‘Masculinity Crisis’: The Internet Slang That Stereotypes Chinese Men

How a Chinese boyband triggered social media discussions on what it means to be ‘masculine’.

Gabi Verberg

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The F4 boy band via https://gnn.gamer.com.tw/3/165263.html

This month, a well-known Chinese educational program for children that featured a ‘feminine-looking’ boyband ignited discussions on masculinity in China. What’s on Weibo provides an overview of Chinese media’s stance on the recent discussion, and an introduction to five popular social media slang terms stereotyping Chinese men.
 
At the beginning of this month, a discussion about the meaning of ‘masculinity’ sparked discussions on Chinese social media. Discussions started when Chinese state broadcaster CCTV aired Back to School: The First Class (开学第一课).

The programme is an annual educational television program by CCTV and the Ministry of Education, dedicated to the celebration of the new school year. The show, that had one of the highest viewers ratings since years, opened with a performance of the boy band New F4 (新F4).

The boy band New F4 consists of Guan Hong (官鸿), Dylan (王鹤棣), Wu Xize (吴希泽), and Liang Jingkang (梁靖康). In China, the four young men are known to be ‘feminine-looking’ or so-called ‘sissies’ (娘炮男), meaning they pay much attention to their clothing, hair, and make-up.

Guan Hong (官鸿), one of the New F4 members (via Weibo).

Since the airing of the ‘Back to School’ programme, many parents questioned the suitability of the performance of New F4, calling for some more ‘masculinity’ (“阳刚之气”) on social media. They criticized the program for being “too entertaining” and having “not enough educational value.”

 

SISSY BOYS? CHINESE MEDIA RESPOND

 

A few days after the controversial show broadcasted, state media outlet Xinhua News published a commentary calling the New F4 ‘sissies’ (娘炮). Xinhua stated:

(..) “these sissies promote an unhealthy and unnatural culture which has a not-to-underestimate negative impact on the youth. The sissy culture, driven by consumption, challenges the public order and worships a decadent lifestyle.

Within a few hours after Xinhua News published the article, a column published on the platform of Party newspaper People’s Daily (author @百家号) responded with an article titled ‘People’s Daily Review: What Should Today’s ‘Masculine Traits’ be?’ (人民日报评论:什么是今天该有的“男性气质”) questioning the definition and purpose of masculinity in modern society.

People’s Daily Review column’s author stated that:

” (..) modern society broadened the perception of aesthetics, and in a mature society, people should be tolerant towards other people and no longer [should] evaluate a person based on its gender characteristics only.”

Later in the article, the author proposes a new construction of masculinity; one that has not much to do with one’s appearance but more with one’s inner qualities. It also criticizes the use of derogatory terms such as ‘sissy’ for failing to “respect individual choices.”

This is not the first time that a voice featured on a People’s Daily platform supports so-called feminine-looking men. On the 13th of August this year, the People’s Daily Overseas Edition also published an editorial article, calling for tolerance towards this new lifestyle.

 

DISCUSSIONS ON WEIBO

 

On Chinese social media, there are also many netizens who see no threat in the rising popularity of the androgyne looking men. A typical comment said:

“What is a good man? A good man’s most essential qualities are to have an idea and be responsible, be brave and kind. These are the things that are important. Only looking at somebody’s appearance is too simplistic.”

Other Weibo users responded: “Determining whether a man is effeminate or not has nothing to do with his appearance. It can be found his sense of responsibility.”

Also, the hashtag “I’ve deleted the names of people who call feminine-looking men names” (#骂娘炮的人已经被我拉黑了#), initiated by the Chinese edition of News China, has since gone viral on Chinese social media.

But the supposed ‘disappearance of masculinity’ also led many to worry about an alleged ‘masculinity crisis.’

One Weibo user wrote a typical comment saying: “Men should stand up and be more masculine!”, with many more praising Xinhua for sending out a strong and clear message, warning society for the rise of ‘sissy-culture’.

 

5 TERMS STEROTYPING CHINESE MEN

 

This is not the first time that there is talk of a supposed ‘crisis of masculinity’. Throughout the years, various terms have popped up on Chinese social media defining certain types of men and their traits. These are five popular examples:

 

1. Sissy boy (娘炮男, pinyin: niángpàonán)

 

One of China’s most popular singer and actor Kris (吴亦凡), source: http://www.iqiyi.com/paopao/u/1456302336/

Derogatory term for androgyne men whose personality and appearance is quite feminine. They often like to put much care into their appearance, including wearing makeup, and a love for shopping. On social media, many claim the reason for this alleged ‘soft behavior’ is said to be nurtured by the overprotection of children and the lack of gender awareness in upbringing.

 

2. The Chauvinist(男子汉,pinyin: nánzǐhàn; or ‘Straight Man Cancer’ 直男癌 zhínán’ái)

 

Source:http://www.sohu.com/a/21281898_117436

Refers to men who live in their own world, with their own values and who tend to reveal their dissatisfaction towards other people. The general view is that these ‘Chauvinist men’ are self-righteous and indifferent to women’s values. Their way of getting acquainted with a woman is often through buying her gifts and spending a lot of money.

 

3. Phoenix man (凤凰男,pinyin: fènghuángnán)

 

Source: https://jingyan.baidu.com/article/9c69d48f93291d13c9024e3f.html?st=5&os=1&bd_page_type=1&net_type=1

‘Phoenix male’ refers to those men who came from poor rural areas and who have been admitted to college after hard work and dwelling in the city to work after graduation. Although they have left the countryside, they still hold on to many rural and traditional concepts and ideas.

 

4. Wretched or Vulgar Man (猥琐男,pinyin: wěisuǒnán), also often referred to as loser (男屌丝,pinyin: nándiǎosī)

 

Source:http://bbs.tianya.cn/picall-funinfo-7299549.shtml#p=262732538

The terms ‘vulgar man’, ‘loser’ or ‘pervert’ are given to a person making other people feel uneasy and uncomfortable. These men are said to be shameless and show an abnormal and inferior behavior caused by long-term sexual repression.

 

5. Mommy’s Boy (妈宝男,pinyin: mābǎonán)

 

Source: http://m.sohu.com/n/411935946/

The ‘mommy’s boy’ label refers to men who listen to everything their mother says. Whatever it is that their mother says, they regard it as the truth, and they live by the decisions their mother takes – including what job to take on, who to marry, and where to live.

 

For now, discussions on what a ‘real man’ is seem to be continuing on Chinese social media. In the meanwhile, the Weibo page of the ‘feminine-looking boyband’ New F4 already received 110 million views- a number that just keeps on growing.

Link to the New F4 performance on the CCTV program Back to School: The first class (开学第一课): here.

By Gabi Verberg

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.

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1 Comment

  1. Avatar

    si knight

    November 25, 2018 at 10:38 am

    Ignited discussions on masculine you say? I’m not sure where you have been Gabi as this debate has been on going for the last 10 or so years. It was the subject of a book (Rescue our Boy’s, 2010) by Chinese academics and even reported in the New York Times not to mention the countless other websites that put a spin on it. A belated welcome to the debate.

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China’s XR Development 101: How Chinese Tech Giants are Navigating Towards the Metaverse

Chinese tech giants are massively investing in virtual reality and in the technologies that are building up the Chinese metaverse.

Jialing Xie

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Virtual, Augmented, and Mixed Reality technologies are blurring the lines between the real and digital worlds and are powering the metaverse. Chinese tech giants are at the forefront of the latest developments on the mainland market, including XR, that are making the metaverse possible. Time for a round-up of what China’s key players are focusing on and which virtual initiatives are already live.

2021 is the year in which the concept of ‘metaverse’ has blossomed. In March of last year, the hugely successful online multiplayer game and game creation system Roblox went public with a market value of over $41 billion at the time, earning its reputation as the world’s first metaverse IPO.

Following the release of the 2021 sci-fi comedy Free Guy – which is set in a fictional metaverse-like video game, – and Facebook’s rebranding to ‘Meta’ last fall, ‘metaverse’ became one of the hottest buzzwords on the internet.

The term metaverse is actually decades old. In the 1981 novel True Names, the American computer scientist Vernor Steffen Vinge already envisioned a virtual world that could be accessed through a brain-computer interface, and the term ‘metaverse’ was first mentioned in the 1992 Snow Crash science fiction novel by Neal Stephenson.

Now, 5G, AI, VR, Blockchain, 3D modeling, and other new technologies converged on the concept of the metaverse industry are seeing an explosive growth in China.

At the recent 20th Party Congress, it became clear once again that the digital economy is key in China’s long-term strategies, with Chinese leader Xi Jinping promoting digitalization as one of the new “engines” of future growth.

 
About Metaverse (元宇宙) in China
 

In Chinese, ‘metaverse’ is referred to as yuányǔzhòu (元宇宙), which is a literal translation of ‘meta-verse’ – meaning ‘transcending universe’ (超越宇宙). Chinese tech sources also describe the year 2021 as “the metaverse year” (元宇宙元年).

Metaverse is a collective, shared virtual realm that can interact with the real world and where people can interact with each other and the spaces around them. There is not just one single metaverse – there can be many digital living spaces referred to as the ‘metaverse.’

Metaverse is a fluid concept or virtual experience that is still developing and due to the differences in cyber regulations, digital ecosystems, and strict control on online information flows, the Chinese metaverse will unquestionably be very different from the metaverse spheres that companies such as Facebook are working on.

The metaverse is made possible through a wide range of technologies including AI, IoT, Blockchain, Interaction Technology, computer games, and network computing. XR is key to the rise of the metaverse. XR, or Extended Reality, is an umbrella term for a range of immersive technologies including VR (Virtual Reality 虚拟现实), AR (Augmented Reality 增强现实), and MR (Mixed Reality 混合现实). A 2020 Deloitte report suggests that the global XR market consists of mainly VR technologies (48% of market share), followed by AR (34%) and MR (18%).

In December of 2020, Tencent’s CEO Ma Huateng (马化腾) announced the concept of the “All-real Internet” (全真互联网) in a special internal publication regarding the company’s growth and major changes. Ma proposed that the deep integration of the virtual and real world, the “All-real Internet,” is the future opportunity to focus on as the next stage of the (mobile) internet. Although there are some subtle differences, Ma’s idea of the “All-real Internet” overlaps with the concept of the metaverse.

The metaverse, XR, and related technologies are not just a hot issue for Chinese tech companies, they are also an important theme for Chinese authorities. The 20th Party Congress was by no means the first time for China’s leadership to stress the country’s focus on the latest digital innovations. In October 2021, President Xi Jinping also spoke about evolving China’s digital economy during the 19th CPC Central Committee. He asserted that one of the focal points within the development strategy of China’s digital economy is the further integration of digital technologies and real-world economies.

This idea was further clarified in the outline of the 14th Five-Year Plan issued by the State Council at the end of 2021, which listed VR and AR as one of the seven key industries of China’s digital economy along with cloud computing, IoT, AI, and others.

Subsequently, many local governments incorporated metaverse (“元宇宙”) and related relevant terms into their respective 14th Five-Year Plans. For example, Shanghai authorities stated it will focus on the further developments of industries related to quantum computing, 3rd-gen semiconductors, 6G communications, and metaverse.

Here, we will provide an overview of XR industry development in present-day China, going over the key players Baidu, Alibaba, and Tencent (BAT) along with the younger Chinese tech giant ByteDance. We provide an overview of what they are investing in, what their respective strategies are when it comes to XR, and give examples of the kind of initiatives that they have already launched. To limit the scope of this article, we have left out Netease, Huawei, Bilibili, and some other relevant Chinese players for now (we might still make a part two later on!).

 

Key Players and Strategies

 

 

▶︎ BAIDU

 

As one of the leading artificial intelligence (AI) and internet companies in the world, Baidu specializes in internet and AI-related products and services. Baidu is mostly known as China’s number one search engine, but its ambitions go far beyond that. “We want to be like Amazon Web Services (AWS) for the metaverse,” Ma Jie (马杰), vice president at Baidu, recently said.

The company has taken a special interest in building the infrastructure to support metaverse-related projects, deviating from the strategies that focus more on the XR-related content development and distribution that you see at Tencent or Bytedance.

 

What’s Happening?

 

Investments

◼︎ iQiyi (爱奇艺), one of China’s top media streaming platforms (sometimes also referred to as the ‘Chinese Netflix’), released its all-in-one virtual reality headset ‘Adventure Dream’ in December 2021 powered by Snapdragon XR2. Baidu owns 53% of iQiyi and holds more than 90% of its shareholder voting rights.

 
Research & Development

◼︎ Baidu launched the ‘Baidu VR Browser’ on July 15, 2016, becoming China’s first browser powered by webVR technology.

Xirang

◼︎ In 2017, Baidu launched ‘Baidu VR’ platform, which is now offering a wide range of VR-related software and hardware products and services, including the Baidu VR Headset, VR Creation Center, AI app, and XiRang (希壤), which is referred to as China’s “first metaverse platform.”

 

What’s Live?

 

 
Retail

◼︎ In 2018, Baidu VR and UXin Limited, a Chinese online used car marketplace, jointly developed VR 360° interior panoramas that put viewers in the driver’s seat to see how interior details come together and to better understand the details of each vehicle such as scratches, wheels and engine models.

◼︎ Baidu’s ‘Meta Ziwu’ (元宇宙誌屋Meta ZiWU), a virtual space within XiRang, hosts various fashion shows for international brands. In August of 2022, Italian luxury fashion house Prada livestreamed its Fall 2022 collection within the interactive realms of ‘Meta Ziwu,’ and so did Dior, the French fashion house which has also launched its first-ever metaverse exhibition “On the Road” (在路上) via Meta Ziwu.

 
Social Networking

◼︎ In late 2021, Baidu launched its metaverse project XiRang (希壤, ‘the land of hope’) as “the first Chinese-made metaverse product.” In December, Baidu held ‘Baidu Create 2021′, a three-day annual developers’ conference in a virtual world generated by the XiRang platform, hosting 100,000 people on one set of servers at the same time. Baidu’s Vice President Ma Jie, also Head of the Metaverse XiRang project, shared that the main goal behind this project is to lay the infrastructure of the metaverse by providing developers and content creators with the tools to build their metaverse projects.

Chinese architect Ma Yansong (马岩松), founder of MAD architects, also works together with Meta Ziwu as a virtual architect.

 

▶︎ALIBABA

 

Founded in 1999, Alibaba is one of the world’s largest e-commerce and cloud computing companies in Asia Pacific. Its massive success in e-commerce also established Alibaba’s leading position in artificial intelligence and other key technologies that have supported e-commerce, as well as in the future of metaverse.

As one of the biggest venture capital firms and investment corporations in the world, Alibaba struck several deals with prominent XR companies including Magic Leap and Nreal to gain footing in the Extended Reality industry.

As for R&D, Alibaba’s ambition in becoming the world’s fifth-largest economy led to a strong emphasis on technological research and XR-focused innovation and the founding of DAMO Academy.

Within the field of XR, Alibaba primarily focuses on two aspects: underlying technology solutions (e.g. cloud computing) and XR application in its own core business model (e-commerce).

 

What’s Happening?

 

Investments

◼︎ In February 2016 and October 2017, Alibaba led the investment rounds in Magic Leap, an augmented reality firm headquartered in Florida.

◼︎ In March of this year, Alibaba led a $60 million investment round of Beijing-based augmented reality glasses maker Nreal. Nreal, founded in 2017, has since launched two AR glasses for the Chinese market: Nreal X for developers and content creators and Nreal Air for regular consumers. Nreal Air glasses have been released in Japan and the UK in February and May of this year. In addition to AR glasses, Nreal also cooperated with iQiyi, China Mobile Migu, Weilai, and Kuaishou to develop AR content.

 
Research & Development

◼︎ In March 2016, Alibaba announced its own VR research lab, GM LAB ( ‘GnomeMagic’ Lab), which aims to power its e-commerce platform and other subsidiary businesses such as the VR content production for its film and music platforms.

◼︎ Alibaba registered several metaverse-related trademarks, including “Ali Metaverse.”

◼︎ In 2021, Alibaba’s DAMO Academy, a global research program in cutting-edge technologies, launched ‘X Lab’ that focuses on research in key areas related to the metaverse industry, including quantum computing, XR, and xG Technology. Tan Ping (谭平), the former Head of XR Lab, shared several of their ongoing projects at the time. One example he mentioned is the virtual character Xiaomo (小莫), who is very versatile and can, among other things, convert textual information into sign language to enable smoother communication for the hearing impaired.

Xiaomo by Alibaba can turn spoken text into sign language.

‘X Lab’ is also experimenting with making history come alive through virtual initiatives. Recently, Alibaba’s cloud gaming platform Yuanjing made it possible for visitors at their Alibaba Cloud’s Apsara conference to virtually visit the Xi’an Museum and check out its artifacts via mobile phone or laptop, or to have an immersive experience of the Tang dynasty’s imperial palace complex, powered by automatic 3D space creation and visual localization technology.

 

What’s Live?

 

eCommerce

◼︎ In November 2016, Alibaba launched the Mobile BUY+ feature in Taobao mobile apps in light of its annual Single’s Day Global Shopping Festival. With VR headsets and the app, China-based Taobao shoppers could experience shopping in-store at Target, Macy’s, or Costco in the US and other malls located in countries such as Japan and Australia.

◼︎ As Alibaba constantly keeps innovating its e-commerce landscape, its research institute DAMO Academy, in collaboration with its licensing platform Alifish, rolled out an XR-powered marketplace on Alibaba’s e-commerce platforms Tmall and Taobao for its November 2022 Single’s Day festival that allows consumers to visit virtual shopping streets and shop for merchandise as their own customizable avatars.

Entertainment

◼︎ In 2021, Alibaba led a $20 million Series A financing round of DGene, a virtual reality and immersive entertainment developer. Among others, DGene creates digital influencers or can even recreate historical figures based on its AI-driven technologies.

Dong Dong was launched as the first virtual brand ambassador for the Winter Olympics in 2022.

◼︎ For the Olympic Winter Olympics in 2022, Alibaba launched Dong Dong, a digital persona developed by Damo Academy using cloud-based digital technologies. Dong Dong was able to engage with fans and online viewers through livestreams, respond to questions in real time, and she even hosted online talkshows.

 

▶︎TENCENT

 

As a multinational technology and entertainment conglomerate with the highest-grossing revenue in the world, Tencent has the financial resources to gain an upper hand in technological innovation through acquisition and investment. In 2021 alone, Tencent made a total of 76 investments in Gaming, accounting for 25.2% of Tencent’s total investment throughout the year – a 9.3% increase compared to 2020. Tencent is now the biggest gaming company in the world.

Tencent also ramped up the company’s total headcount working in R&D department by 41%, accounting for 68% of its total workforce in 2021.

Although XR is used to create immersive experiences in different industries including healthcare, manufacturing, or education, its primary fields are still gaming and social – which just so happen to be Tencent’s main focus areas. It is therefore perhaps unsurprising that Tencent, as the country’s Gaming & Social giant, has made XR part of its core business.

 

What’s Happening?

 

Investments

◼︎ In 2012, Tencent made an investment in Epic Games, the owner of Unreal Engine which powers well-known video games such as Fortnite, purchasing approximately 40% of the total Epic capital, making it the second largest shareholder. Epic Games’ major businesses span across RT3D game engine (Unreal), in-house developed games (Fortnite), and platform games. This investment is one of the reasons why Tencent conquered a leading position in the metaverse realm when it comes to games.

◼︎ As early as 2014, Tencent already tapped into the VR market by investing in social VR platform AltspaceVR, which was later acquired by Microsoft in 2017.

◼︎ In May 2019, Tencent and Roblox announced a joint venture in which Tencent holds a 49% controlling stake.

◼︎ In September of 2021, Tencent became the new investor behind Beijing-based VR game developer Vanimals (威魔纪元), known for its flagship games Undying and Eternity Warriors VR.

◼︎ In November 2021, Tencent joined the $82M Series D fundraising of Ultraleap, the world leader in mid-air haptics and 3D hand tracking. Ultraleap’s hand-tracking platform has been built into multiple platforms including Qualcomm’s XR and VR devices.

◼︎ In March 2022, Tencent invested in the Chinese AR glasses manufacturer SUPERHEXA (蜂巢科技) holding 7.3% of its shares.

 
Research & Development

◼︎ In 2015, Tencent announced its avant-garde VR Project ‘Tencent VR,’ a plan consisting of building its own VR games and releasing Tencent Virtual reality software development kits (VR SDKs) to support other VR game developers.

◼︎ As of September 2021, Tencent applied for registration of nearly 100 trademarks related to the metaverse, including “Tencent Music Metaverse” (腾讯音乐元宇宙).

◼︎ In June 2022, Tencent officially set up its XR department led by its Interactive Entertainment Division (IEG) game developer NExT Studios. During Tencent’s annual gaming conference SPARK 2022, the Head of IEG, Ma Xiaoyi (马晓轶), shared Tencent’s ambitions in charting all segments of the VR industry in the next 5 years, from developer software tools and SDKs to VR hardware, to consumer-facing content.

◼︎ NExT Studios, which is the youngest studio within the Tencent Games family, has partnered with the Shenzhen-based FACEGOOD, a 3D content generation technology company that is focused on building metaverse infrastructure.

 

What’s Live?

 

Gaming

◼︎ At ChinaJoy 2019, the largest gaming and digital entertainment exhibition across Asia, Tencent launched its cloud gaming solution on its WeGame client, allowing users to play several games instantly without a download. In December of that year, Tencent Games and global leader AI hardware & software leader Nvidia announced a new partnership to launch the START (云游戏) cloud gaming service for PC and console titles.

◼︎ Following the Sino-American joint venture with Roblox in May 2021, Tencent officially launched the Chinese version of Roblox (罗布乐思) topping the App Store free game list in July of 2021.

 
Social Networking

◼︎ In November 2021, Tencent led a $25 million Series A funding in the British developer Lockwood Publishing best known for the metaverse app Avakin Life, which allows users to create 3D characters and socialize in the virtual community.

◼︎ During the Lunar New Year in February 2022, Tencent’s instant messaging software QQ launched a new feature called “Super QQ Show” (超级QQ秀), which is an upgrade of its ‘QQ Show’ service that’s been running since 2003. Super QQ Show allows users to create their own 3D avatars and use them in an interactive context. It added AI face recognition and rendering. The platform is an interesting one for brands. Fast-food chain KFC even has its own restaurant in this virtual world.

Visiting KFC in the Super QQ Show.

◼︎ In the summer of 2022, the Tencent-backed app developer company Soulgate Inc., which operates the social networking app Soul, applied to be listed on the Hong Kong Stock Exchange. Tencent is the largest shareholder holding 49.9% of the shares. Soul is a virtual social playground with the mission of “building a ‘Soul’cial Metaverse for young generations” where users can connect with other users through the virtual identity they develop in the app. The majority of its users, nearly 75%, belong to Gen-Z.

 
Entertainment

◼︎ On New Year’s Eve of 2021, Tencent Music Entertainment (TME) Group launched China’s first virtual social music platform TMELAND, where users can create their own avatars and interact with each other through their “digital identity.” It’s worth mentioning that TMELAND was powered by the ‘Hybrid Edge-Cloud Platform Solution’ developed by XVERSE (元象科技), which was founded by a former Tencent executive committed to building a one-stop shop for 3D content development.

Coca Cola zone in TMLAND.

Recently, Coca-Cola partnered up with TMELAND to open a new metaverse zone, accessible via the TMELAND mini-programme on WeChat.

 

▶︎BYTEDANCE

 

Known as “the world’s most valuable startup,” the Bytedance success story started with the algorithm-powered Toutiao (头条 ‘Headlines’) in 2012, a news and content platform that personalizes content for each user based on their own preferences. The Bytedance app TikTok (Douyin in China) conquered the world as one of most successful Chinese apps internationally.

Bytedance is a social networking leader, but is also focused on its in-house development in VR/AR. By 2021, Bytedance had completed at least 76 investment events, more than the previous two years combined.

From ByteDance’s activities in the XR industry, the company seems to have its strategy primarily focused on hardware, content development, and distribution across gaming, social networking, and entertainment industries.

 

What’s Happening?

 

Investments

◼︎ As early as 2018, Toutiao (Bytedance’s core product) acquired VSCENE (维境视讯) a Beijing-based solution provider for VR Live streaming.

◼︎ In July 2020, Bytedance participated in Series A funding of Seizet (熵智科技), an industrial automation company that provides a 3D industrial camera and software.

◼︎ In February 2021, Bytedance invested in Moore Threads (摩尔线程), a company that specialized in visual computing and artificial intelligence fields. In November last year, Moore Threads announced it has developed China’s first domestic full-fledged graphic processing unit (GPU) chip. Along with 5G communications, Wi-Fi 6, cloud computing, and chip technology, GPU is considered one of the main infrastructure technologies of the metaverse.

◼︎ In August 2021, ByteDance acquired Chinese VR hardware maker & software platform Pico for approximately $771 million to support its long-term investment in the VR ecosystem. By the end of Q1 2022, Pico is estimated to hold a 4.5% share of the global VR market, following Meta which is the dominant global player (90%). This year, Bytedance has set a higher sales target for Pico headsets to reach 1.6 million device output. To meet its VR industry goals, Bytedance is investing more into promotion and hiring more staff for Pico to catch up with or even surpass Meta’s Quest.

◼︎ In June 2022, ByteDance acquired PoliQ (波粒子), a team specialized in making virtual social platforms that allow users to interact with one another using their self-invented avatars in the virtual world. Jiesi Ma, the founder of PoliQ, is appointed to lead the VR Social department at ByteDance.

 
Research & Development

◼︎ To boost its entire VR ecosystem, Pico is engaging in more partnerships with Hollywood’s major film studios and leading streaming media companies in China (iQiyi, Youku, Tencent Video, Bilibili, and so on). In July 2022, Pico hosted Pico WangFeng@VR Music + Drifting Fantasy concert which leveraged 3D 8K VR Live Streaming technology to create a “magical” and immersive visual musical experience. By wearing Pico’s VR headsets, the audience can enjoy Wang’s performance from 5 different angles and as close as a meter away.

 

What’s Live?

 

Gaming

◼︎ On February 22, 2021, Bytedance released its game development and publishing brand Nuverse (朝夕光年). To date, Nuverse has launched several successful games through APAC and the western markets including “Burning Streetball” (热血街篮), “Houchi Shoujo” (放置少女), “Ragnarok X: Next Generation” (RO仙境传说:新世代的诞生), “Mobile Legends: Bang Bang”, and “Warhammer 40,000: Lost Crusade.”

◼︎ In April 2021, Bytedance put another US$15 million into Chinese Roblox competitor Reworld (代码乾坤), a platform for creating game worlds and playing games using the company’s own simulation engine.

 
Social Networking

◼︎ In September 2021, Bytedance launched its avatar app Pixsoul in Southeast Asian markets and Brazil. Users can create personalized avatars and use them to socialize.

◼︎ In January 2022, Bytedance launched a beta version of its virtual social app “Party Island” (派对岛) where users can make friends with people sharing similar interests and hang out with avatars in various virtual settings such as parks and movie theaters. However, the app was reportedly removed from app stores again and its date of relaunching is unknown.

 
Entertainment

◼︎ In September 2021, TikTok introduced its creator-led NFT collection titled “TikTok Top Moments” where TikTok will feature a selection of culturally-significant TikTok videos from some of the most beloved creators on the platform. Powered by Immutable X, users can ‘own’ a moment on TikTok that broke the internet and trade the TikTok Top Moments NFTs.

Li Weike, image via Pandaily.

◼︎ In January 2022, ByteDance bought a 20% stake in Hangzhou Li Weike Technology Co., Ltd. (Li Weike, 李未可). The company aspires to build China’s first AI+AR-powered glasses that connect users with the virtual idol Li Weike, a digital character built by the company to help users with various tasks and essentially provide users with social and emotional support.

 

By Jialing Xie and Manya Koetse

 

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China and Covid19

“Let’s Do Nucleic Acid Tests Together”: Chinese Children’s Song Combines Classical Poetry with Covid-Testing

A new nursery rhyme to fit Covid time? “Determined to fight the epidemic, let’s do nucleic acid tests together,” the children sing. “We’ve entered a new phase of madness,” Chinese netizens say.

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A new Chinese children’s song, produced by local officials in Jiangsu, recites classical poems and invites China’s great poets to do nucleic acid tests together. As the video is going viral, it is getting ridiculed online for being excessive and ‘over the top.’

A a Chinese children’s song titled “Doing Nucleic Acid Tests While Reciting Ancient Poems” (背古诗做核酸) is making its rounds on Chinese social media on Wednesday due to its unusual lyrics and video clip.

In the song’s video clip, a group of masked-up children starts singing: “Determined to fight the epidemic, let’s do nucleic acid tests together. While reciting ancient poems, we’re doing nucleic acid tests.”

The children then continue to sing phrases from famous Chinese classical poetry, after every phrase emphasizing that they are doing nucleic acid tests together with great Chinese poets such as Li Bai, Lu You, Luo Yin, Du Mu, or Wang Anshi.

“‘From a distance the waterfall looks like a hanging stream’ [遥看瀑布挂前川], Li Bai is doing nucleic acid tests with me;
‘When will the bright moon shine on the way back’ [明月何时照我还], Wang Anshi is also doing tests
.”

Meanwhile, the video shows a Covid19 testing booth where anti-epidemic workers are taking samples and people are standing in line to do a nucleic acid test. Some children are holding calligraphy rolls in their hands with the characters “doing nucleic acid tests” on it.

The song, written by Xu Zhong (徐众), is said to be a joint initiative by a Jiangsu province local branch of the China Democratic League (one of the legally recognized minor political parties in the People’s Republic of China), together with a local community Communist Party committee. It was allegedly produced to “enrich the cultural life within the community” and bring some “positive energy” to China’s ongoing fight against Covid19.

The video quickly went viral in various WeChat groups, after which it was also shared on other platforms including Weibo under the title “Let’s Do Nucleic Acid Tests Together” (“我们一起做核酸”).

“It’s just so over the top,” some commenters said, “It’s like the nucleic acid test has become China’s Fifth great invention.” “I’m shitting myself laughing,” others write.

There were also those who used the song to criticize China’s Zero Covid policy for being “excessive”, writing: “How about we also dig up the bones of our forefathers and do a nucleic acid test?”

Under Xi Jinping, the idea of combining Chinese tradition with modernity and promoting ancient culture in China’s ‘New Era’ is part of the journey of the ‘great rejuvenation’ of the Chinese nation. Perhaps the producers of the video thought it would be a fruitful idea to mix Chinese poetry with the country’s strict Covid19 testing campaigns.

One Weibo blogger commented that the local Chinese officials who made the song must be suffering from an epidemic-related ‘Stockholm Syndrome’ in order to create such a “phenomenal work” where kids are reciting ancient poems while doing Covid-19 tests.

“We’ve just entered a new level of madness,” another commenter said, soon receiving over 400 likes.

As the video was on its way to go viral, it was quickly taken down after receiving criticism and ridicule.

“I’m glad we’ve still got the screen recordings,” some said. “I’m still trying to find a link of the video that wasn’t taken down yet,” another person wrote: “I could use a good laugh today.”

By Manya Koetse and Miranda Barnes

 

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