China Food & Drinks
China’s Noodle War Has Just Begun
An issue over noodles in the south of China has gotten so out of hand, that the government has to intervene. China’s most famous noodles, Lanzhou Beef Noodles, are at the center of this dispute. The main question: who’s the boss in the world of Chinese Noodles?

Published
8 years agoon

An issue over noodles in the south of China has gotten so out of hand that the government has now stepped in. China’s most famous noodles, Lanzhou Beef Noodles, are at the center of this dispute. The main question: who’s the boss in the world of Chinese noodles?
Lanzhou Beef Noodle (州牛肉面) is one of China’s most famous dishes. It originated in Lanzhou, the largest city of China’s northwestern province of Gansu. The dish is also simply called ‘lamian‘, the Chinese word for ‘noodle’ (the Japanese ‘ramen’ is based on this word). In 1999, Lanzhou Noodles were identified as one of China’s three major ‘fast foods’, together with Beijing Quanjude Roast Duck and Tianjin Goubuli steamed buns.
Recently, a feverish debate has erupted over Lanzhou Beef Noodles. Who is entitled to use its name and have a monopoly position within its business? The topic became trending on Sina Weibo under the hashtag of “the factional struggle over Lanzhou Noodles” (#兰州拉面派系之争#), after a big Lanzhou Noodle chain in Shenzhen called ‘Oriental Palace’ was boycotted by locals, who literally blocked customers from entering the restaurant.
Breaching the ‘noodle norms’
On June 8, Weibo blogger Li Shu Shirin (李舒shirin) posted pictures of a protest outside a newly-opened Oriental Palace Lanzhou Noodle restaurant. The blogger described how several men sat outside the restaurant door, preventing customers from coming in. Others stood near the entrance holding up signs saying things like “this restaurant breaches the noodle norms!”, while some used loudspeakers to tell the shop owners to go away. The pictures quickly attracted the attention of Weibo’s netizens.
The Oriental City restaurant, blocked by protesters.
The protesters blocking the store are Qinghai people; a group of noodlemakers that originally is from the northwestern province of Qinghai, bordering on Tibet. The people from Qinghai are famous for setting up Lanzhou Noodle shops all over China, supposedly regarding themselves as the ‘true’ Lanzhou noodlemakers. In their perspective, China’s new big noodle franchise stores, such as Oriental City, take away their customers. More importantly: they breach the long-standing tacit agreement in China’s world of noodles that a new Lanzhou Noodle shop shall not open its doors within 400 meters an existing one. Along with other franchise stores, the Shenzhen Oriental Plaza neglected this ‘norm’, and opened its restaurant near another (Qinghai-owned) Lanzhou Noodle shop, much to the dismay of local noodleshop owners.
Oriental Palace (full name: Oriental Palace China Lanzhou Beef Noodles,东方宫中国兰州牛肉拉面) was first opened in 2010 and has been rapidly expanding ever since. Especially in the southeast, home to many Qinghai ‘Lanzhou Noodle’ shops, Oriental Palace has not received a warm welcome. Ma Jun, CEO of the Oriental Palace Lanzhou Group, told reporters: “Our shops have been boycotted ever since we started, but we are doing nothing wrong – we always operate according to the laws.” He also revealed that the Lanzhou government has now stepped in to resolve the issue, and that it will help to find a solution for Qinghai and Lanzhou noodle companies.
Will the real Lanzhou noodlemaker please stand up?
So what is this connection between Qinghai and Lanzhou noodles? Since the 1980s, Qinghai peasants were the first to start their own noodle shops businesses in the southeast of China. Throughout the decades, more and more people from Qinghai started to sell beef noodles in different cities all over China. According to research, about 60 to 70 percent of all Lanzhou Noodle Shops across China are now run by people from Qinghai. People from the Qinghai muslim Salar ethnic group approximately have 30,000 beef noodles shops in over 100 Chinese cities. Without the influence of Qinghai’s noodlemakers, Lanzhou Noodles would arguably not have been as famous as they are today – its popularity has also spread to Singapore and Malaysia.
Although the Qinghai- and Lanzhou-made noodles are practically the same, and both call themselves ‘Lanzhou noodles’, there are some subtile differences according to specialists. The main difference lies in how the broth is cooked. Traditionally, the Qinghai broth needs to be cooked three times. The noodles are supposed to be hand-made. And, originally, they use over 30 different ingredients; from yak meat to butter and ox bones.
Relying on the ‘noodle economy’
Qinghai noodlemakers now face fierce competition from China’s upcoming big noodle chains. Major companies such as Jin Ding, Oriental Palace, Malan Noodles or Master Huang have spread over the entire country, with over 20,000 restaurants nationwide. Generally, Qinghai noodle shops are run privately, and do not operate as chain stores. Since about half of Qinghai peasant rely on the “noodle economy” revenue for their income, the rise of China’s big noodle stores is a nightmare for many. The fact that these big chains do not stick to their gentleman’s agreement of not opening new shops nearby existing ones only adds fuel to the fire.
Left: Oriental City chain, right: a small-scale Qinghai shop.
Many Weibo netizens do not agree with the Qinghai protesters, and speak out in support of Oriental City. Netizen Qinlong Fu Hanjun (秦陇复汉军) says that as long as restaurants operate according to the law, other groups have no say in their business – that would be against the principle of a free market economy. Another user says: “You simply cannot call Qinghai-made noodles ‘Lanzhou Noodles’ – to do so is actually fake.”
But there are also other netizens who think that if there truly is a norm for noodle shops to not open up new stores within 400 meter of another, then companies should adhere to it.
“The Lanzhou government should take responsibility for this issue,” one netizen says on Sohu: “The people from Qinghai have been opening up so many restaurants under the banner of ‘Lanzhou’, but Lanzhou has only started to promote their own noodles over the past few years.”
“Why don’t you just call your own noodles ‘Qinghai noodles’ instead of ‘Lanzhou noodles’?” another Sohu commenter says: “In that way, other Lanzhou Noodle Shops can just open up nearby without any problems. If you don’t like other noodle shops opening up, just stick to your own noodles!”.
The unrest near China’s big noodle chains and the disagreement amongst netizens shows that this noodle war has only just begun. For noodle lovers, it’s nothing but good news; Lanzhou-made and Qinghai-made noodles will soon be on even more corners of China’s cities.
By Manya Koetse
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©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

Also Read
China and Covid19
Repurposing China’s Abandoned Nucleic Acid Booths: 10 Innovative Transformations
Abandoned nucleic acid booths are getting a second life through these new initiatives.

Published
2 weeks agoon
May 19, 2023
During the pandemic, nucleic acid testing booths in Chinese cities were primarily focused on maintaining physical distance. Now, empty booths are being repurposed to bring people together, serving as new spaces to serve the community and promote social engagement.
Just months ago, nucleic acid testing booths were the most lively spots of some Chinese cities. During the 2022 Shanghai summer, for example, there were massive queues in front of the city’s nucleic acid booths, as people needed a negative PCR test no older than 72 hours for accessing public transport, going to work, or visiting markets and malls.
The word ‘hésuān tíng‘ (核酸亭), nucleic acid booth (also:核酸采样小屋), became a part of China’s pandemic lexicon, just like hésuān dìtú (核酸地图), the nucleic acid test map lauched in May 2022 that would show where you can get a nucleic test.

Example of nucleic acid test map.
During Halloween parties in Shanghai in 2022, some people even came dressed up as nucleic test booths – although local authorities could not appreciate the creative costume.

Halloween 2022: dressed up as nucliec acid booths. Via @manyapan twitter.
In December 2022, along with the announced changed rules in China’s ‘zero Covid’ approach, nucleic acid booths were suddenly left dismantled and empty.
With many cities spending millions to set up these booths in central locations, the question soon arose: what should they do with the abandoned booths?
This question also relates to who actually owns them, since the ownership is mixed. Some booths were purchased by authorities, others were bought by companies, and there are also local communities owning their own testing booths. Depending on the contracts and legal implications, not all booths are able to get a new function or be removed yet (Worker’s Daily).
In Tianjin, a total of 266 nucleic acid booths located in Jinghai District were listed for public acquisition earlier this month, and they were acquired for 4.78 million yuan (US$683.300) by a local food and beverage company which will transform the booths into convenience service points, selling snacks or providing other services.
Tianjin is not the only city where old nucleic acid testing booths are being repurposed. While some booths have been discarded, some companies and/or local governments – in cooperation with local communities – have demonstrated creativity by transforming the booths into new landmarks. Since the start of 2023, different cities and districts across China have already begun to repurpose testing booths. Here, we will explore ten different way in which China’s abandoned nucleic test booths get a second chance at a meaningful existence.
1: Pharmacy/Medical Booths

Via ‘copyquan’ republished on Sohu.
Blogger ‘copyquan’ recently explored various ways in which abandoned PCR testing points are being repurposed.
One way in which they are used is as small pharmacies or as medical service points for local residents (居民医疗点). Alleviating the strain on hospitals and pharmacies, this was one of the earliest ways in which the booths were repurposed back in December of 2022 and January of 2023.
Chongqing, Tianjin, and Suzhou were among earlier cities where some testing booths were transformed into convenient medical facilities.
2: Market Stalls
In Suzhou, Jiangsu province, the local government transformed vacant nucleic acid booths into market stalls for the Spring Festival in January 2022, offering them free of charge to businesses to sell local products, snacks, and traditional New Year goods.
The idea was not just meant as a way for small businesses to conveniently sell to local residents, it was also meant as a way to attract more shoppers and promote other businesses in the neighborhood.
3: Community Service Center

Small grid community center in Shizhuang Village, image via Sohu.
Some residential areas have transformed their local nucleic acid testing booths into community service centers, offering all kinds of convenient services to neighborhood residents.
These little station are called wǎnggé yìzhàn (网格驿站) or “grid service stations,” and they can serve as small community centers where residents can get various kinds of care and support.
4: “Refuel” Stations
In February of this year, 100 idle nucleic acid sampling booths were transformed into so-called “Rider Refuel Stations” (骑士加油站) in Zhejiang’s Pinghu. Although it initially sounds like a place where delivery riders can fill up their fuel tanks, it is actually meant as a place where they themselves can recharge.
Delivery riders and other outdoor workers can come to the ‘refuel’ station to drink some water or tea, warm their hands, warm up some food and take a quick nap.
5: Free Libraries

image via sohu.
In various Chinese cities, abandoned nucleic acid booths have been transformed into little free libraries where people can grab some books to read, donate or return other books, and sit down for some reading.
Changzhou is one of the places where you’ll find such “drifting bookstores” (漂流书屋) (see video), but similar initiatives have also been launched in other places, including Suzhou.
6: Study Space

Photos via Copyquan’s article on Sohu.
Another innovative way in which old testing points are being repurposed is by turning them into places where students can sit together to study. The so-called “Let’s Study Space” (一间习吧), fully airconditioned, are opened from 8 in the morning until 22:00 at night.
Students – or any citizens who would like a nice place to study – can make online reservations with their ID cards and scan a QR code to enter the study rooms.
There are currently ten study booths in Anji, and the popular project is an initiative by the Anji County Library in Zhejiang (see video).
7: Beer Kiosk

Hoegaarden beer shop, image via Creative Adquan.
Changing an old nucleic acid testing booth into a beer bar is a marketing initiative by the Shanghai McCann ad agency for the Belgium beer brand Hoegaarden.
The idea behind the bar is to celebrate a new spring after the pandemic. The ad agency has revamped a total of six formr nucleic acid booths into small Hoegaarden ‘beer gardens.’
8: Police Box
In Taizhou City, Jiangsu Province, authorities have repurposed old testing booths and transformed them into ‘police boxes’ (警务岗亭) to enhance security and improve the visibility of city police among the public.
Currently, a total of eight vacant nucleic acid booths have been renovated into modern police stations, serving as key points for police presence and interaction with the community.
9: Lottery Ticket Booths

Image via The Paper
Some nucleic acid booths have now been turned into small shops selling lottery tickets for the China Welfare Lottery. One such place turning the kiosks into lottery shops is Songjiang in Shanghai.
Using the booths like this is a win-win situation: they are placed in central locations so it is more convenient for locals to get their lottery tickets, and on the other hand, the sales also help the community, as the profits are used for welfare projects, including care for the elderly.
10: Mini Fire Stations

Micro fire stations, images via ZjNews.
Some communities decided that it would be useful to repurpose the testing points and turn them into mini fire kiosks, just allowing enough space for the necessary equipment to quickly respond to fire emergencies.
Want to read more about the end of ‘zero Covid’ in China? Check our other articles here.
By Manya Koetse,
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China and Covid19
The Hottest Place in China: How Zibo Became a Popular Tourist Destination and an Online Hit
There are even special Zibo BBQ trains now. This is how Zibo barbecue suddenly became the hottest meal of the country.

Published
2 months agoon
April 15, 2023
The old industrial city of Zibo treated students well during their zero Covid quarantine. This spring, they came back to celebrate the city. Their enthusiasm and social media posts were so contagious that the entire country now wants a taste of Zibo barbecue.
In central Shandong province, bordering the provincial capital Jinan to the west, you will find the city of Zibo (淄博). With its 4.7 million inhabitants, the old industrial and mining city was not exactly known as a trendy tourist destination. But that has all changed now. Everybody is talking about Zibo.
For the upcoming May 1st holiday, hotel bookings in Zibo went up 800% compared to 2019, making it one of the most popular destinations in Shandong. The city has especially attracted online attention since March of 2023, with hashtags and hot searches peaking over the previous week.
How did Zibo become such an online sensation, especially among China’s young travelers? The city’s hit status is widely discussed on Chinese social media apps these days. The emergence of such an overnight sensation is usually the result of various factors coming together at the right time, and this is also the case with the hype surrounding Zibo.
Zibo Barbecue
Its appealing barbecue culture is the first and main reason why Zibo is so hot nowadays. The city has been known for its barbecue restaurants for years, and creating a thriving open-air BBQ entertainment environment is also something the local authorities have invested in. They are publicizing Zibo as an ambassador city for “Friendly Shandong” (“好客山东”), the slogan the province uses to promote its image and boost tourism.
The Zibo BBQ experience includes every table having its own small stove and it has that ‘do it yourself’ factor that hotpot-style dinners also have: when the skewers are served, the diners have to grill them themselves and then wrap them in thin pancakes, usually with spring onions.

Zibo barbecue, images via social media.
As one of its tourism promotion initiatives, Zibo has set up special tourist trains and dedicated BBQ bus routes to attract groups of tourists and boost local tourism after the pandemic years. Train ticket sales for May 1st already doubled that of Spring Festival, and tickets for the Beijing South-Zibo route sold out online within a minute the moment they became available.
A Kind City in Difficult Times
Another reason for Zibo’s sudden fame was suggested by some Chinese netizens (including the popular @地瓜熊老六), who said that Zibo played a special role during China’s zero-Covid policy.
Zibo first went trending after a group of students from Jinan went there in March of this year. They came to Zibo because this was where they apparently were quarantined for a while during Covid, and they were well taken care of during their stay.
According to one Zibo local, the students also celebrated their last night in Zibo at the time with a major BBQ feast.
It is said that the students from Jinan wanted to go back to Zibo at this time and spend time there as a way to thank the city – not knowing they would start a viral sensation.
Power of TikTok
Douyin, the Chinese TikTok app, is also at the heart of Zibo’s recent success.
As reported by 36kr, Zibo first became a hot topic on Douyin in early March, when the videos of the initial groups of students taking the high-speed train to Zibo to eat barbecue went viral.
In April, Zibo again hit the hot trending lists on Douyin after one vlogger tried out ten different food stalls in the city and found that they all gave him the right portions or even gave him some extra food for free, reinforcing the idea that Zibo is a hospitable city.
What followed was a snowball effect, from Douyin to Xiaohongshu to Weibo, with videos showing Zibo diners singing together while eating and having a good time spreading all over social media, only increasing the appeal of the city. “Zibo is just all over my timeline,” some commenters wrote on April 15.
Crazy Travel after Covid
According to the Chinese media platform DT Finance (DT财经), Zibo is a destination that especially resonates with Chinese students who have new wishes when it comes to traveling.
Especially during the pandemic and China’s stringent Covid measures, many people have spent a lot of time indoors, quarantined, locked down, and/or unable to travel. Now that spring is here, people want to seize the moment and go out and enjoy their leisure time. This also means that instead of planning longer holidays well in advance, people book shorter, last-minute trips.

Social media pics of Zibo trips.
This is also one of the reasons why Zibo is especially popular among students from Shandong, who can hop on a train, reach their destination, and find themselves enjoying a beer and barbecue within a matter of hours.
Stories from Zibo
In light of the craze surrounding Zibo, there are various stories emerging from the thriving city that only add to its charm. For example, there are many videos showing the lively scenes around BBQ restaurants which went viral.
One visitor needed to catch his train but still wanted a taste of Zibo BBQ, so one female shop owner hurried things along and made sure he got his Zibo dinner (#淄博老板娘为赶高铁小伙1v1烤串#).
Then there was a 95-year-old veteran who visited the Zibo BBQ scene and his visit also made its rounds on social media (#95岁老兵体验淄博烧烤被围观#).
Another trending hashtag is about Zibo’s music events (#淄博音乐节#), about some of the planned events and (rock) concerts taking place in Zibo in late April and early May. “Zibo’s cultural tourism office really understand how to do it,” various commenters wrote, praising how Zibo is not just known for its barbecue restaurants but also for its lively music scene.
Then there are the videos showing an entire crowd singing ‘happy birthday’ because one person is celebrating their birthday.
All in all, it’s clear that Zibo did something right. Especially in these times when so many cities across China are doing all they can to promote their town as a tourist destination (read all about it here), Zibo has proven that consistency is key to success: stay kind, be reliable, but most of all, keep the barbecue hot.
By Manya Koetse , with contributions by Miranda Barnes
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