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China Food & Drinks

China’s Noodle War Has Just Begun

An issue over noodles in the south of China has gotten so out of hand, that the government has to intervene. China’s most famous noodles, Lanzhou Beef Noodles, are at the center of this dispute. The main question: who’s the boss in the world of Chinese Noodles?

Manya Koetse

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An issue over noodles in the south of China has gotten so out of hand that the government has now stepped in. China’s most famous noodles, Lanzhou Beef Noodles, are at the center of this dispute. The main question: who’s the boss in the world of Chinese noodles?

Lanzhou Beef Noodle (州牛肉面) is one of China’s most famous dishes. It originated in Lanzhou, the largest city of China’s northwestern province of Gansu. The dish is also simply called ‘lamian‘, the Chinese word for ‘noodle’ (the Japanese ‘ramen’ is based on this word). In 1999, Lanzhou Noodles were identified as one of China’s three major ‘fast foods’, together with Beijing Quanjude Roast Duck and Tianjin Goubuli steamed buns.

Recently, a feverish debate has erupted over Lanzhou Beef Noodles. Who is entitled to use its name and have a monopoly position within its business? The topic became trending on Sina Weibo under the hashtag of “the factional struggle over Lanzhou Noodles” (#兰州拉面派系之争#), after a big Lanzhou Noodle chain in Shenzhen called ‘Oriental Palace’ was boycotted by locals, who literally blocked customers from entering the restaurant.

 

Breaching the ‘noodle norms’

 

On June 8, Weibo blogger Li Shu Shirin (李舒shirin) posted pictures of a protest outside a newly-opened Oriental Palace Lanzhou Noodle restaurant. The blogger described how several men sat outside the restaurant door, preventing customers from coming in. Others stood near the entrance holding up signs saying things like “this restaurant breaches the noodle norms!”, while some used loudspeakers to tell the shop owners to go away. The pictures quickly attracted the attention of Weibo’s netizens.

whatsonweiboThe Oriental City restaurant, blocked by protesters.

The protesters blocking the store are Qinghai people; a group of noodlemakers that originally is from the northwestern province of Qinghai, bordering on Tibet. The people from Qinghai are famous for setting up Lanzhou Noodle shops all over China, supposedly regarding themselves as the ‘true’ Lanzhou noodlemakers. In their perspective, China’s new big noodle franchise stores, such as Oriental City, take away their customers. More importantly: they breach the long-standing tacit agreement in China’s world of noodles that a new Lanzhou Noodle shop shall not open its doors within 400 meters an existing one. Along with other franchise stores, the Shenzhen Oriental Plaza neglected this ‘norm’, and opened its restaurant near another (Qinghai-owned) Lanzhou Noodle shop, much to the dismay of local noodleshop owners.

Oriental Palace (full name: Oriental Palace China Lanzhou Beef Noodles,东方宫中国兰州牛肉拉面) was first opened in 2010 and has been rapidly expanding ever since. Especially in the southeast, home to many Qinghai ‘Lanzhou Noodle’ shops, Oriental Palace has not received a warm welcome. Ma Jun, CEO of the Oriental Palace Lanzhou Group, told reporters: “Our shops have been boycotted ever since we started, but we are doing nothing wrong – we always operate according to the laws.” He also revealed that the Lanzhou government has now stepped in to resolve the issue, and that it will help to find a solution for Qinghai and Lanzhou noodle companies.

 

Will the real Lanzhou noodlemaker please stand up?

 

So what is this connection between Qinghai and Lanzhou noodles? Since the 1980s, Qinghai peasants were the first to start their own noodle shops businesses in the southeast of China. Throughout the decades, more and more people from Qinghai started to sell beef noodles in different cities all over China. According to research, about 60 to 70 percent of all Lanzhou Noodle Shops across China are now run by people from Qinghai. People from the Qinghai muslim Salar ethnic group approximately have 30,000 beef noodles shops in over 100 Chinese cities. Without the influence of Qinghai’s noodlemakers, Lanzhou Noodles would arguably not have been as famous as they are today – its popularity has also spread to Singapore and Malaysia.

Although the Qinghai- and Lanzhou-made noodles are practically the same, and both call themselves ‘Lanzhou noodles’, there are some subtile differences according to specialists. The main difference lies in how the broth is cooked. Traditionally, the Qinghai broth needs to be cooked three times. The noodles are supposed to be hand-made. And, originally, they use over 30 different ingredients; from yak meat to butter and ox bones.

 

Relying on the ‘noodle economy’

 

Qinghai noodlemakers now face fierce competition from China’s upcoming big noodle chains. Major companies such as Jin Ding, Oriental Palace, Malan Noodles or Master Huang have spread over the entire country, with over 20,000 restaurants nationwide. Generally, Qinghai noodle shops are run privately, and do not operate as chain stores. Since about half of Qinghai peasant rely on the “noodle economy” revenue for their income, the rise of China’s big noodle stores is a nightmare for many. The fact that these big chains do not stick to their gentleman’s agreement of not opening new shops nearby existing ones only adds fuel to the fire.

noodleshopsLeft: Oriental City chain, right: a small-scale Qinghai shop.

Many Weibo netizens do not agree with the Qinghai protesters, and speak out in support of Oriental City. Netizen Qinlong Fu Hanjun (秦陇复汉军) says that as long as restaurants operate according to the law, other groups have no say in their business – that would be against the principle of a free market economy. Another user says: “You simply cannot call Qinghai-made noodles ‘Lanzhou Noodles’ – to do so is actually fake.”

But there are also other netizens who think that if there truly is a norm for noodle shops to not open up new stores within 400 meter of another, then companies should adhere to it.

“The Lanzhou government should take responsibility for this issue,” one netizen says on Sohu: “The people from Qinghai have been opening up so many restaurants under the banner of ‘Lanzhou’, but Lanzhou has only started to promote their own noodles over the past few years.”

“Why don’t you just call your own noodles ‘Qinghai noodles’ instead of ‘Lanzhou noodles’?” another Sohu commenter says: “In that way, other Lanzhou Noodle Shops can just open up nearby without any problems. If you don’t like other noodle shops opening up, just stick to your own noodles!”.

The unrest near China’s big noodle chains and the disagreement amongst netizens shows that this noodle war has only just begun. For noodle lovers, it’s nothing but good news; Lanzhou-made and Qinghai-made noodles will soon be on even more corners of China’s cities.

By Manya Koetse

©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Food & Drinks

Spicy Sauce Scam Goes Viral – Tencent Duped by Fake Lao Gan Ma Deal

The bizarre story that went trending this week involves China’s tech giant Tencent and China’s undisputed sauce queen Lao Gan Ma.

Manya Koetse

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The super popular Chinese chilli sauce brand Lao Gan Ma has been all the talk on Chinese social media this week since a somewhat bizarre incident occurred where the world of tech scams and spicy sauce collided.

News came out earlier this week that Chinese tech giant Tencent sued Lao Gan Ma over a contract dispute for failing to pay the advertising fees for their online platforms. The case led to an initial Shenzhen court ruling requiring Lao Gan Ma to freeze 16.24 million yuan ($2.3 million) worth of assets.

According to Chinese state media outlet Global Times, Tencent claimed it had signed a marketing contract with the famous chilli brand in March of last year, and has since delivered marketing promotions worth of tens of millions yuan without receiving payment.

Lao Gan Ma, however, denied ever signing this contract with Tencent and reported the matter to police.

It then turned out that Tencent had actually signed the marketing cooperation with imposters pretending to represent the chilli manufacturer, and had actually been cheated.

Meanwhile, the hashtag “CCTV Investigates the Lao Gan Ma Suitcase” (#央视调查腾讯老干妈诉讼事件#) received over 400 million views on social media platform Weibo.

The imposters’ goal allegedly was to obtain the online game package codes that are part of Tencent’s promotional activities, in order to resell them online.

On July 1st, Guiyang police released a statement on Weibo saying they had arrested three people in the fraud case; a 36-year old man, and two women aged 40 and 36. The topic became trending on Weibo (#警方通报3人伪造老干妈印章签合同#), receiving 190 million views.

On social media, many netizens wonder how a big company such as Tencent – one of China’s biggest internet giants – could fall for such a scam.

“Even I know that Laoganma doesn’t need advertisement to promote its products,” some commenters wrote.

“Wouldn’t such a business deal actually require them to meet?”, others wonder.

Other people express their anger at Tencent, demanding an apology from the company for suing their beloved chilli sauce brand.

But the majority of people think the matter is somewhat hilarious, ridiculing Tencent – that has a penguin as its main logo – for getting caught up in such an embarrassing scam. Dozens of memes circulating on Weibo make fun of the company for being so stupid and naive.

The Tencent penguin: deceived, used, and ridiculed.

The Tencent company joined the meme machine to also ridicule itself, asking Chinese netizens for information that could prevent them from falling for such a scam in the future. As a reward, the company writes, they will give away thousand jars of Lao Gan Ma chilli sauce.

Want to know more? To read all about the Lao Gan Ma brand and its history, click here for our feature article on the brand and its founder.

Hungry? Lao Gan Ma is also for sale in your local (Asian) supermarket, and also sells it products through Amazon here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Arts & Entertainment

Two Hour Time Limit for KTV: China’s Latest Covid-19 Measures Draw Online Criticism

China’s latest COVID-19 infection prevention and control measures are drawing criticism from social media users.

Manya Koetse

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No more never-ending nights filled with singing and drinking at the karaoke bar for now, as new pandemic containment measures put a time limit as to how long people can stay inside entertainment locations and wangba (internet cafes).

On June 22nd, China’s Ministry of Culture and Tourism (文旅部) issued an adjusted version to earlier published guidelines on Covid-19-related prevention and control measures for theaters, internet cafes, and other indoor entertainment venues.

Some of the added regulations have become big news on Chinese social media today.

According to the latest guidelines, it will not be allowed for Chinese consumers to stay at various entertainment locations and wangba for more than two hours.

Singing and dancing entertainment venues, such as KTV bars, can only operate at no greater than 50% maximum occupancy. This also means that private karaoke rooms will be much emptier, as they will also only be able to operate at 50% capacity.

On Weibo, the news drew wide attention today, with the hashtag “KTV, Internet Cafe Time Limit of Two Hours” (#KTV网吧消费时间不得超2小时#) receiving over 220 million views at the time of writing. One news post reporting on the latest measures published on the People’s Daily Weibo account received over 7000 comments and 108,000 likes.

One popular comment, receiving over 9000 likes, criticized the current anti-coronavirus measures for entertainment locations, suggesting that dining venues – that have reopened across the country – actually pose a much greater risk than karaoke rooms due to the groups of people gathering in one space without a mask and the “saliva [drops] flying around.”

The comment, that was posted by popular comic blogger Xuexi, further argues that cinemas – that have suffered greatly from nationwide closures – are much safer, as people could wear masks inside and the maximum amount of seats could be minimized by 50%. Karaoke rooms are even safer, Xuexi writes, as the private rooms are only shared by friends or colleagues – people who don’t wear face masks around each other anyway.

Many people agree with the criticism, arguing that the latest guidelines do not make sense at all and that two hours is not nearly enough for singing songs at the karaoke bar or for playing online games at the internet cafe. Some wonder why (regular) bars are not closed instead, or why there is no two-hour time limit for their work at the office.

Most comments are about China’s cinemas, with Weibo users wondering why a karaoke bar, where people open their mouths to sing and talk, would be allowed to open, while the cinemas, where people sit quietly and watch the screen, remain closed.

Others also suggest that a two-hour limit would actually increase the number of individuals visiting one place in one night, saying that this would only increase the risks of spreading the virus.

“Where’s the scientific evidence?”, some wonder: “What’s the difference between staying there for two hours or one day?”

“As a wangba owner, this really fills me with sorrow,” one commenter writes: “Nobody cares about the financial losses we suffered over the past six months. Our landlord can’t reduce our rent. During the epidemic we fully conformed to the disease prevention measures, we haven’t opened our doors at all, and now there’s this policy. We don’t know what to do anymore.”

Among the more serious worries and fears, there are also some who are concerned about more trivial things: “There’s just no way we can eat all our food at the KTV place within a two-hour time frame!”

By Manya Koetse

*” 餐饮其实才更严重,一群人聚在一起,而且不戴口罩,唾沫横飞的。开了空调一样也是密闭空间。电影院完全可以要求必须戴口罩,而且座位可以只出售一半。KTV其实更安全,都是同事朋友的,本身在一起都不戴口罩了,在包间也无所谓。最危险的餐饮反而都不在意了”

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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