Connect with us

China Food & Drinks

China’s Noodle War Has Just Begun

An issue over noodles in the south of China has gotten so out of hand, that the government has to intervene. China’s most famous noodles, Lanzhou Beef Noodles, are at the center of this dispute. The main question: who’s the boss in the world of Chinese Noodles?

Manya Koetse

Published

on

An issue over noodles in the south of China has gotten so out of hand that the government has now stepped in. China’s most famous noodles, Lanzhou Beef Noodles, are at the center of this dispute. The main question: who’s the boss in the world of Chinese noodles?

Lanzhou Beef Noodle (州牛肉面) is one of China’s most famous dishes. It originated in Lanzhou, the largest city of China’s northwestern province of Gansu. The dish is also simply called ‘lamian‘, the Chinese word for ‘noodle’ (the Japanese ‘ramen’ is based on this word). In 1999, Lanzhou Noodles were identified as one of China’s three major ‘fast foods’, together with Beijing Quanjude Roast Duck and Tianjin Goubuli steamed buns.

Recently, a feverish debate has erupted over Lanzhou Beef Noodles. Who is entitled to use its name and have a monopoly position within its business? The topic became trending on Sina Weibo under the hashtag of “the factional struggle over Lanzhou Noodles” (#兰州拉面派系之争#), after a big Lanzhou Noodle chain in Shenzhen called ‘Oriental Palace’ was boycotted by locals, who literally blocked customers from entering the restaurant.

 

Breaching the ‘noodle norms’

 

On June 8, Weibo blogger Li Shu Shirin (李舒shirin) posted pictures of a protest outside a newly-opened Oriental Palace Lanzhou Noodle restaurant. The blogger described how several men sat outside the restaurant door, preventing customers from coming in. Others stood near the entrance holding up signs saying things like “this restaurant breaches the noodle norms!”, while some used loudspeakers to tell the shop owners to go away. The pictures quickly attracted the attention of Weibo’s netizens.

whatsonweiboThe Oriental City restaurant, blocked by protesters.

The protesters blocking the store are Qinghai people; a group of noodlemakers that originally is from the northwestern province of Qinghai, bordering on Tibet. The people from Qinghai are famous for setting up Lanzhou Noodle shops all over China, supposedly regarding themselves as the ‘true’ Lanzhou noodlemakers. In their perspective, China’s new big noodle franchise stores, such as Oriental City, take away their customers. More importantly: they breach the long-standing tacit agreement in China’s world of noodles that a new Lanzhou Noodle shop shall not open its doors within 400 meters an existing one. Along with other franchise stores, the Shenzhen Oriental Plaza neglected this ‘norm’, and opened its restaurant near another (Qinghai-owned) Lanzhou Noodle shop, much to the dismay of local noodleshop owners.

Oriental Palace (full name: Oriental Palace China Lanzhou Beef Noodles,东方宫中国兰州牛肉拉面) was first opened in 2010 and has been rapidly expanding ever since. Especially in the southeast, home to many Qinghai ‘Lanzhou Noodle’ shops, Oriental Palace has not received a warm welcome. Ma Jun, CEO of the Oriental Palace Lanzhou Group, told reporters: “Our shops have been boycotted ever since we started, but we are doing nothing wrong – we always operate according to the laws.” He also revealed that the Lanzhou government has now stepped in to resolve the issue, and that it will help to find a solution for Qinghai and Lanzhou noodle companies.

 

Will the real Lanzhou noodlemaker please stand up?

 

So what is this connection between Qinghai and Lanzhou noodles? Since the 1980s, Qinghai peasants were the first to start their own noodle shops businesses in the southeast of China. Throughout the decades, more and more people from Qinghai started to sell beef noodles in different cities all over China. According to research, about 60 to 70 percent of all Lanzhou Noodle Shops across China are now run by people from Qinghai. People from the Qinghai muslim Salar ethnic group approximately have 30,000 beef noodles shops in over 100 Chinese cities. Without the influence of Qinghai’s noodlemakers, Lanzhou Noodles would arguably not have been as famous as they are today – its popularity has also spread to Singapore and Malaysia.

Although the Qinghai- and Lanzhou-made noodles are practically the same, and both call themselves ‘Lanzhou noodles’, there are some subtile differences according to specialists. The main difference lies in how the broth is cooked. Traditionally, the Qinghai broth needs to be cooked three times. The noodles are supposed to be hand-made. And, originally, they use over 30 different ingredients; from yak meat to butter and ox bones.

 

Relying on the ‘noodle economy’

 

Qinghai noodlemakers now face fierce competition from China’s upcoming big noodle chains. Major companies such as Jin Ding, Oriental Palace, Malan Noodles or Master Huang have spread over the entire country, with over 20,000 restaurants nationwide. Generally, Qinghai noodle shops are run privately, and do not operate as chain stores. Since about half of Qinghai peasant rely on the “noodle economy” revenue for their income, the rise of China’s big noodle stores is a nightmare for many. The fact that these big chains do not stick to their gentleman’s agreement of not opening new shops nearby existing ones only adds fuel to the fire.

noodleshopsLeft: Oriental City chain, right: a small-scale Qinghai shop.

Many Weibo netizens do not agree with the Qinghai protesters, and speak out in support of Oriental City. Netizen Qinlong Fu Hanjun (秦陇复汉军) says that as long as restaurants operate according to the law, other groups have no say in their business – that would be against the principle of a free market economy. Another user says: “You simply cannot call Qinghai-made noodles ‘Lanzhou Noodles’ – to do so is actually fake.”

But there are also other netizens who think that if there truly is a norm for noodle shops to not open up new stores within 400 meter of another, then companies should adhere to it.

“The Lanzhou government should take responsibility for this issue,” one netizen says on Sohu: “The people from Qinghai have been opening up so many restaurants under the banner of ‘Lanzhou’, but Lanzhou has only started to promote their own noodles over the past few years.”

“Why don’t you just call your own noodles ‘Qinghai noodles’ instead of ‘Lanzhou noodles’?” another Sohu commenter says: “In that way, other Lanzhou Noodle Shops can just open up nearby without any problems. If you don’t like other noodle shops opening up, just stick to your own noodles!”.

The unrest near China’s big noodle chains and the disagreement amongst netizens shows that this noodle war has only just begun. For noodle lovers, it’s nothing but good news; Lanzhou-made and Qinghai-made noodles will soon be on even more corners of China’s cities.

By Manya Koetse

©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Food & Drinks

China’s Best Fast-Food Restaurants: These Are the 11 Most Popular Chains in the PRC

These are China’s most popular fast-food chains and the most important trends in the industry.

Manya Koetse

Published

on

The China Cuisine Association (CCA) released a list ranking the strongest fast-food companies in China this month. The list is a top 70 (!), but here, What’s on Weibo provides an overview of the top 11 in this ranking list of fast-food restaurants in China.

Fast food has been trending on Chinese social media this week after the China Cuisine Association (综合自中国烹饪协会, CCA) issued a new ‘best brands’ report during its 23rd China Fast Fast-Food Convention.

The report by the CCA found two major trends within China’s fast-food industry.

Firstly, fast-food brands, in general, are becoming more and more popular within mainland China. The industry has seen rapid growth over the past decade, with the first half of this year already seeing a 9.4% increase compared to last year.

In the period from January to August of 2019 alone, China’s restaurant industry had a total sales revenue of 2.8 trillion yuan (355 billion US dollars) – making it one of the country’s fastest-growing industries according to Sina Finance.

Second, Chinese-style fast food brands are rising in popularity. Although KFC, McDonald’s, and Burger King still dominate the top three chart, Chinese players such as Laoxiangji (老乡鸡), Dicos (德克士), and Real Kungfu (真功夫) are becoming favorite fast-food restaurants among Chinese consumers.

On Weibo, some commenters suggest that it is inevitable for foreign players to still rule the top lists since they were the first fast-food chains to arrive in China. China’s own homegrown brands followed later and needed more time to grow, but, they predict, will only become more popular in the years to come.

Fast-food first arrived in China in the 1980s, with Kentucky Fried Chicken launching in the PRC in 1987 and McDonald’s following in 1990. The very first fast-food restaurant in China was actually not KFC, but ‘Yili’s Fast Food Shop’ (义利快餐厅), a brand established in 1906 by Scottish businessman James Neil and taken over by Chinese managers in the 1940s.

So what currently are China’s most popular fast-food chains? The list as issued by the CCA actually contains the 70 strongest fast-food companies of China.

For the scope of this article, we highlight the top-ranking 11 fast-food companies of China for you, starting with number one.

 

#1: Kentucky Fried Chicken (肯德基)

Kentucky Fried Chicken (KFC) is the major brand by Yum China (百胜中国), China’s leading restaurant company that spun off from the American Yum! Brands in 2016. Yum China has the exclusive right to operate KFC, Pizza Hut, and Taco Bell in China, and also owns the Little Sleep hotpot concept. The KFC official Weibo account almost has 2.5 million fans.

People outside of China are sometimes surprised to find that KFC is so hugely popular in the mainland. Its success story goes back to 1987, when the restaurant opened its first doors near Tiananmen Square in Beijing. Within a decade, KFC already had 100 different restaurants in China.

The question of how an American fast-food chain succeeded in becoming the number one in China, outnumbering McDonald’s, is at the center of the book KFC in China: Secret Recipe for Success. Some reasons that contribute to KFC’s success in China is the popularity of chicken in China, the chain’s management system, and the restaurant’s adaptation to local taste.

 

#2: McDonald’s (麦当劳)

Twenty-nine years ago, McDonald’s opened China’s first restaurant in Shenzhen under the name ‘Màidāngláo’ (麦当劳), a Chinese rendering of the name.

Since 2017, the restaurant’s official name change to ‘Jīn Gǒngmén’ (金拱门), literally meaning ‘Golden Arches’, made headlines both in- and outside China. The name as displayed on the restaurants, however, has always remained the same; ‘Golden Arches’ is just the formal Chinese name of the mother company.

Despite its rocky journey in China – McDonald’s has always faced strong competition within the Chinese fast food market and had to deal with a 2014 food scandal – the American fast-food chain is still popular among Chinese, with many sharing fond memories of their first McDonald’s experience.

The Weibo account now has 1,1 million fans.

The chain still has more room for growth in the PRC, and is looking at new ways to franchise on the mainland. McDonald’s is also always adapting to local tastes. The Chinese menu offers products such as Cola Chicken wings or big chicken cutlet rice bowls.

 

#3: Burger King (汉堡王)

Compared to KFC or McDonald’s, Burger King is somewhat of a newcomer to the Chinese market, but its growth is also rapid: the first restaurant in China opened in 2005, and its 1000th already opened in 2018.

China’s fast-growing middle class has helped the American brand to flourish on the mainland, as did McDonald’s former president of greater China, Peter Tan, who became Burger King’s senior vice president.

Burger King has a wide and strong social media presence in China, with various official Weibo accounts actively promoting Burger King in various cities. The accounts have a personal approach and often post jokes and funny videos.

 

#4: Home Original Chicken / Laoxiangji (老乡鸡)

Home Original Chicken currently is the most popular Chinese-style fast-food chain in the PRC. To celebrate this fact, various restaurants around the country held some promotional events this week, even giving out lunch for free in some of its 800+ locations across the country. The promotion went trending on Weibo, with the hashtag ‘Laoxiangji invited the whole country for dinner’ (#老乡鸡宴请全国#) getting 280 million views.

The short history of the restaurant goes back to 2003 when chicken breeder Shu Congxuan opened the first location in Hefei, Anhui province. The chain’s menu items look completely different from the top 3 in this list; ‘Laoxiangji’ serves some classic pork meatballs, meatballs wrapped in fried gluten, hot and sour fish, or steamed eggplant with chili and sour sauce.

A combi meal as promoted by Laoxiangji.

The ‘Laoxiangji’ Weibo account now has over 360,300 followers.

 

#5: Dicos (德克士)

Dicos, founded in 1994, is one of the biggest Chinese-style fast-food chains in the PRC. It was founded in Chengdu and serves fried chicken and different fried chicken rice bowls, among other things. It already opened its 2000th store in 2013.

Tianjin Ding Qiao Food Service owns Dicos. In a way, you could say Dicos is one of KFC’s biggest competitors in the PRC as it is also famous for its fried chicken buckets.

The restaurant’s Weibo account has over 727,000 fans. Besides promoting fried chicken dishes, the account also regularly promotes the Dicos brands’ various sweet desserts.

 

#6: Real Kungfu (真功夫)

Real Kungfu is probably the fast-food restaurant with the coolest logo – which looks like an image of Bruce Lee- and brand name here.

The restaurant is headquartered in Guangzhou and opened its first restaurant in 1990. The restaurant serves various meal sets at very reasonable prices, usually including a rice bowl, soup, boiled lettuce, and a meat main dish.

Photo of Zhen Kungfu order by Weibo user.

Weibo account @Zhengongfu has more than 188,000 followers. The account often posts about movies or series, with the chain associating itself with Chinese popular culture.

 

#7: Country Style Cooking (乡村基)

Country Style Cooking (Xiāngcūnjī, 乡村基) is originally a Chongqing restaurant that opened its first restaurant in 1996 under the name ‘Country Style Chicken’ (乡村鸡). It now has over 600 restaurants throughout China.

The restaurant’s name is literally also its theme: providing real ‘home-style’ cooking from the country to its customers. It serves some classic stir-fry dishes such as the Kung Pao Chicken (宫保鸡丁).

The brand is still relatively small on Chinese social media, having some 39000 fans on its Weibo account.

 

#8: Ajisen Ramen (味干拉面)

Ajisen Ramen is the first Japanese chain in this list, which focuses on Japanese ramen noodle soup dishes. It operates more than 700 noodle restaurants in Hong Kong and mainland China, but also has restaurants in other countries across the world.

Its history goes all the way back to 1968, but its franchise endeavors started later.

The chain has no presence on Weibo.

 

#9: Yonghe King (永和大王)

Yonghe King is another Chinese-style fast-food chain that, like Ajisen, also focuses on noodles. Its first restaurant was opened in 1995 in Shanghai.

The brand is not fully Chinese anymore, as it merged with Jollibee Foods Corporation (JFC), the biggest fast-food company in the Philippines, in 2004. Since 2016, Jollibee is 100% owner of Yonghe King.

Yonghe King’s menu is diverse, as it offers various breakfast items, meal sets with noodles or rice, and desserts. It promotes its breakfast as the perfect start of the day for busy people who have to get to work early and have no time to prepare a meal.

With almost 409,000 fans on Weibo, Yonghe King is pretty popular on Chinese social media.

 

#10: Yoshinoya (吉野家)

Yoshinoya is the second Japanese chain in this list and it is the oldest brand, going back all the way to 1899.

Although Yoshinoya is a ‘fast food’ chain because, some of the items on its menu are not as fast to eat. The restaurant is known for its beef bowls, but how about a one-person hotpot set?

Hop Hing Group, based in Hong Kong, is the licensed operator of Yoshinoya in Hong Kong and Mainland China. The restaurant has recently become a target of violence during the Hong Kong Protests, as it was labeled as being a Beijing supporter.

 

#11: Mr. Lee California Beef Noodle King (李先生加州牛肉面大王)

The Beijing brand Mr. Lee is a popular fast-food chain in mainland China that specializes in beef noodle soup. Its first store was opened in 1988.

The ‘California’ part in its time comes from the Californian Chinese-American businessman Li Beiqi (李北祺) who started the company – hence the restaurant’s name (Mr. ‘Li’ in pinyin).

Besides the beef noodle soup, the restaurant also offers rice meals, dumplings, sweets, evening snacks and more. The Mr. Lee’s Weibo account has over 55000 fans.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First time commenters, please be patient – we will have to manually approve your comment before it appears.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

China Fashion & Beauty

Turning Drinks into Fashion – Chinese Designer Yang Yang Personifies Popular Beverages

Personified beverage fashion – trending because it’s cool.

Manya Koetse

Published

on

Every now and then there are posts on Weibo that just seem to keep on making their rounds. The ‘beverage fashion’ drawings collection by Yang Yang (杨杨) is one of these posts, first popping up on Chinese social media in June of this year.

Yang Yang is a 28-year-old designer from Anhui, who started drawing when she was 13 years old. She has been active in the fashion business for eight years now and has become popular on Kuaishou, China’s popular short video and live-streaming app.

If Coca Cola were a fashionista, what would she look like? In the eyes of Yang Yang, this would be her:

Drawing by Yang Yang (画师杨杨).

Wahaha (哇哈哈) purified water, produced by the largest beverage company in China, is personified here:

Drawing by Yang Yang (画师杨杨).

Energy drink brand Red Bull China, a Sino-foreign joint venture company, uses different colors than cans in the US or Europe.

Drawing by Yang Yang (画师杨杨).

One particularly striking illustration by Yang Yang is that of Nongfu icea tea drink Cha π (茶兀).

Nongfu Spring, one of the most common brands of bottled water in China, suddenly seems very trendy now.

This is the fashion version of Sea Crystal Lemon, known for its bright blue and yellow.

Following the various Weibo posts that are making their rounds with the illustrations by Yang Yang, more drawings seem to have been added later via other channels, including that of Pepsi, Wong Lo Kat, and Snow Beer.

Drawing by Yang Yang (画师杨杨).

Drawing by Yang Yang (画师杨杨).

Drawing by Yang Yang (画师杨杨).

Although Yang Yang’s designs have gone viral this year, it is not known if they will have a chance to be turned into wearable fashion. As for Yang, she says she was just “playing around” to keep a creative mind.

Also read: From Stay-at-Home Dad to Fashion Designer – ‘Super Dad’ Rises to Fame

By Manya Koetse

Sources:
https://k.sina.com.cn/article_1872762823_p6fa017c702700xosj.html
https://new.qq.com/rain/a/20190619A0POST

Spotted a mistake or want to add something? Please let us know in comments below or email us. First time commenters, please be patient – we will have to manually approve your comment before it appears.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Continue Reading
Advertisement
Advertisement

Support What’s on Weibo

If you enjoy What’s on Weibo and support the way we report the latest trends in China, you could consider becoming a What's on Weibo patron:
Donate

Facebook

Instagram

Advertisement

Contribute

Got any tips? Suggestions? Or want to become a contributor? Email us as at info@whatsonweibo.com.

Popular Reads