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China Brands, Marketing & Consumers

China’s “University Counseling” Business: High School Graduates Pay over $7,500 to Pick the Right University

How much is the selection of the right university worth?

Chauncey Jung

Published

8 years ago

on

Photo by Line Today.

Many Chinese high school graduates are willing to pay a high price for the right selection of their higher education institutions. Paying over US$7,550 for so-called ‘university counselors,’ Chinese students pay a higher price for the process preceding their uni years than the total cost of their entire college education.

A recent news item reported by China News Agency on the growing popularity of university counseling services has generated discussions on Chinese social media.

University…

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Chauncey Jung

Chauncey Jung is a China internet specialist who who previously worked for various Chinese internet companies in Beijing. Jung completed his BA and MA education in Canada (Univ. of Toronto & Queen's), and has a strong interest in Chinese trends, technology, economic developments and social issues.

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2 Comments

2 Comments

  1. Bruce Humes

    July 13, 2018 at 10:02 am

    This piece by Jung is annoying for two reasons: none of the weibo content is linked to the original, and none of the commentators are named.

    Let’s hope this is not a trend on this site.

    Bruce Humes

    Reply

  2. play pinochle

    July 14, 2018 at 2:26 pm

    This game is only meant for the enjoyment and people of every age will get full entertainment and you will enjoy very much while playing this i have visited many website unable to find such quality content pinochle and create the best score to choose the amazing card forever i sure you like it.

    Reply

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China Brands, Marketing & Consumers

Quack Like a Goose: Why Beijing Street Vendor “Auntie Goose Legs” Sparked a Nationwide Debate

After the first complaints surfaced, Auntie Goose Legs admitted the truth about her business: she ha been selling duck legs all along.

Manya Koetse

Published

3 months ago

on

June 20, 2026

By

🔥 Originally published in Eye on Digital China.
My premium newsletter covering the stories, memes, debates, and viral moments shaping online conversations in China. Subscribe here to receive future editions.

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Manya Koetse

Published

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on

May 12, 2026

By

The backlash to OPPO’s Mother’s Day ad came from multiple directions, from grassroots netizens to official organizations. Here’s a closer look at the controversy, along with 7 other cases that show how gender-related marketing has become a recurring minefield for brands in China.

Mother’s Day is over, but OPPO is still recovering. The Chinese smartphone brand went viral over the weekend for a Mother’s Day marketing campaign that failed spectacularly. In the campaign, OPPO…

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