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China’s “University Counseling” Business: High School Graduates Pay over $7,500 to Pick the Right University

How much is the selection of the right university worth?

Chauncey Jung

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Photo by Line Today.

Many Chinese high school graduates are willing to pay a high price for the right selection of their higher education institutions. Paying over US$7,550 for so-called ‘university counselors,’ Chinese students pay a higher price for the process preceding their uni years than the total cost of their entire college education.

A recent news item reported by China News Agency on the growing popularity of university counseling services has generated discussions on Chinese social media.

University counseling services have become an especially hot business now that the gaokao, China’s national university entrance exams, are over.

These kinds of counseling services help students to choose the best available institution based on their exam results, but they also include personality tests and the exploration of the potential future majors students could take on.

Promising to help students through big data and one-on-one consultations with experts, these university counseling agencies charge high prices. Service prices range from a few thousand Chinese Yuan to as high as ¥50,000 (±US$7,550).

According to Tsinghua University’s official admission guidelines, undergraduates are generally charged a ¥5,000 (±US$642) annual tuition fee, meaning that (parents of) high school graduates are willing to pay much more for the selection process of the university than the entire 4-year tuition of the educational institute.

Unlike university applications in western countries, Chinese high school graduates generally face stricter limitations in their selection of future colleges and universities. A high mark in the gaokao does not necessarily guarantee the admission to a top-level university; competition is fierce, and, depending on the location, universities will reserve spots for students depending on their hukou (residence permit).

Chinese universities are generally not flexible in letting students switch university majors, meaning that even if students change their preferences, they are still likely to stick to their majors for their entire undergraduate life. This also adds to the weight of the decision to enroll in a certain university programme.

 
Real Demands
 

Besides the high price, there is another downside to these consulting services. According to the China News Agency, these consulting services are not always reliable, as the ‘experts’ and ‘big-data analysis’ are not always subjective but promotion-focused.

Those downsides, however, have not halted the boom in demands for these counselling services.

Statistics from the Chinese Ministry of Education show that as of 2016, there are 2596 universities and 506 different majors in China. For high school graduates and parents with little knowledge of university admissions, anyone helping them find their way in this world of higher education is of great value to them.

Chinese media outlet Jiemian notes that China’s different provinces have different rules for filing university enrollment applications. In Inner Mongolia, for example, there is only one opportunity to apply for a higher education institution, for which students can select a maximum of six majors. If these students do not have an effective application strategy, they might end up going to a second-level institution.

Those with limited knowledge of Chinese higher education are also more prone to fall for one of the many scams; non-MOE-approved ‘universities’ take advantage of the sometimes confusing names of Chinese universities by luring students into enrolling at their fake university that has a name very similar to a top-notch one.

Although high school teachers sometimes assist their pupils in the search for the right college, they are not capable of helping all students – most students end up doing the university application themselves.

 
A Waste of Money?
 

On Weibo, this topic has sparked some discussions among users, especially those who have negative experiences with these expensive services.

“I spent a lot of money on these services,” one Weibo commenter says: “Now I am in a school in a rural suburb that takes 90 minutes to get to. If I were to see that consultant again, I would beat the crap out of him.”

Other users deem the services unnecessary: “I don’t think it is necessary to spend that money. Asking friends and elders will be enough.” Another user also does not believe in wasting money on a service that he sees no value in: “I am glad I saved that ¥50,000.”

There are also people, however, who do think the booming university counseling business is helpful: ” I think there are many problems people get to deal with at university. If you’re clueless, it is good to get other people’s advice.”

“There are many universities in China. It might be easy for those who can make it to the ‘985/211’ [the top level schools in the PRC], but not for the others,” another commenter suggests.

Both sides have a clear point: some counseling services may not be reliable and will not offer their clients the best university selection. But there are also those who actually benefit from getting their advice. In the end, it is the university counseling companies that get the short end of the stick.

By Chauncey Jung

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Chauncey Jung is a China internet specialist who who previously worked for various Chinese internet companies in Beijing. Jung completed his BA and MA education in Canada (Univ. of Toronto & Queen's), and has a strong interest in Chinese trends, technology, economic developments and social issues.

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2 Comments

2 Comments

  1. Avatar

    Bruce Humes

    July 13, 2018 at 10:02 am

    This piece by Jung is annoying for two reasons: none of the weibo content is linked to the original, and none of the commentators are named.

    Let’s hope this is not a trend on this site.

    Bruce Humes

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    play pinochle

    July 14, 2018 at 2:26 pm

    This game is only meant for the enjoyment and people of every age will get full entertainment and you will enjoy very much while playing this i have visited many website unable to find such quality content pinochle and create the best score to choose the amazing card forever i sure you like it.

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China Insight

“I’m One of 1.4 Billion” Goes Trending as China’s Population Now Tops the 1.4B Number

China’s total population is up, but its birth rate has fallen to the lowest level.

Manya Koetse

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According to the latest numbers, China’s birth rate has hit a new low, but state media are instead highlighting the fact that China’s population has now surpassed 1,4 billion.

This Friday, official data, released annually by the National Bureau of Statistics, shows that the total Chinese mainland’s population has surpassed 1.4 billion at the end of 2019.

In light of this news, Chinese state media outlet People’s Daily launched the hashtag “I’m One of 1.4 Billion” (#我就是14亿分之一#), propagating a sense of unity among such a massive population.

This message was also reiterated by other accounts, such as the Shenzhen Police, that said: “We’re all one big family, our name is China, we have a lot of brothers and sisters.”

China’s Birth Rate Falls to Lowest

While People’s Daily is publicizing the 1.4 billion number, the annual statistics also show that China’s birth rate has fallen to its lowest since the founding of the People’s Republic of China.

Although only 14,65 million were born in mainland China in 2019, the death rate of the country was also lower than before – meaning that the total population number still went up from 1,39 billion to 1,4 billion in the last year.

One thread started by People’s Daily on Weibo received nearly 530,000 likes by Friday afternoon, with thousands of Weibo users posting a response to the latest numbers.

Many netizens responded to the news in a similar fashion, saying: “There are already enough people [in China] now, I don’t need to have children anymore,” or: “Good, there’s so many people, I don’t have to worry about having kids.”

China’s marriage rates hit a new low in 2019 after dropping year by year.

Over recent years, various trends in Chinese (online) media have highlighted the existing social issues behind China’s dropping marriage and birth rates.

The rising costs of living and the fact that many among Chinese younger generations “prefer to marry late,” are often mentioned as an explanation for China’s decline in marriage rates and the interrelated lowering birth rates.

But China’s so-called ‘leftover’ single men have also been pointed out as a “crisis,” with China having millions of more men than women of marriageable age – partly a consequence of the one-child policy and general preference for baby boys.

Although Chinese couples are allowed to have two children since 2015, the new regulations have not had the desired effect, with many couples simply not wanting a second child or not being able to afford it.

For some years, ‘leftover women’ were mentioned as a reason for China’s declining marriage rates; China’s well-educated, career-oriented, urban single women were sometimes singled out for making it harder for China’s unmarried men to find a wife because of their ‘choice’ to postpone marriage and family life. This has increased the pressure on China’s single women to get married, which has become a recurring topic of debate on Chinese social media.

Today’s responses on Weibo seem to indicate that many young people are still not very eager to have children. “Let’s not add to the population, it’s enough burden for the planet,” some say.

Others say the number of 1,4 billion make them or their action seem “irrelevant” and “tiny.”

There are also those with entirely different concerns about the number: “There are 1,4 billion in China now, and yet I’m still not able to find a boyfriend!”

By Manya Koetse
Follow @whatsonweibo

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Insight

Top 10 Buzzwords in Chinese Online Media

From blockchain to hardcore, this is an overview of China’s media top buzzwords over the past year.

Jialing Xie

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Some of the expressions and idioms that have been buzzing in Chinese media the past year. What’s on Weibo’s Jialing Xie explains. 

Last year, we listed China’s “top ten buzzwords” for you (link), giving an overview of some noteworthy expressions on Chinese social media and in the media in 2018. Recently, the chief editor of the magazine Yǎowén Jiáozì (咬文嚼字) has again announced the “top ten buzzwords” in China of the past year.

Yǎowén Jiáozì, which literally means “to pay excessive attention to wording,” is a monthly publication focused on the Chinese language. Chinese (state) media have been widely propagating the magazine’s selection of the top words and terms of the past year in newspapers and on Chinese online media. The ten terms have also become a topic of discussion on Weibo over the past month, with the topic receiving 290 million views.

We’ve listed them for you here:

 

1. 文明互鉴 (wénmíng hùjiàn): “Mutual Learning”

  • Literal Meaning: “Mutual learning,” “Exchanges and mutual learning among different cultures and civilizations.”
  • Original context: This expression can be traced back to the era around and during the Warring States Period (475-221 BC), a time of division, bloody battles, and political chaos. The demands for solutions brought forth a broad range of philosophies and schools. During this time, Confucianism, Taoism, Legalism, Mohism and many others were developed leading to the phenomenon known as the “Contention of a Hundred Schools of Thought.”
  • What does it mean now? In 2014, at the 4th summit of the Conference on Interaction and Confidence Building Measures in Asia (CICA), Chinese President Xi Jinping put forward a major initiative to convene a conference on dialogue between Asian countries followed by an introduction emphasizing how “diversity spurs interaction among civilizations, which promotes mutual learning.” This sentence and expression were later repeated in speeches during various major events. In May 2019, President Xi once again emphasized the idea during the CICA, making the term pop up across Chinese state media again. 

 

2. 区块链 (qū kuài liàn): “Blockchain”

  • Literal Meaning: Blockchain Technology
  • Context: “Blockchain” is no longer a new concept since it was first introduced to the public around a decade ago. Development of the malleable blockchain technology has become an important trend in China’s tech market through the years. 
  • What does it mean now?  Blockchain was all the buzz in China over the past year. In early 2019, the Cyberspace Administration of China released the Provisions on the Administration of Blockchain Information Services. In October, President Xi singled out blockchain technology as an important breaking point in developing China’s core innovative technology and emphasized the importance of investing and stepping up research on the standardization of blockchain to increase China’s influence and power in the global arena. 

 

3. 硬核 (yìng hé): “Hardcore”

  • Literal Meaning: “Hardcore” – 硬 = hard, 核 = core. 
  • Context: “Hardcore” is known as the abbreviation for Hardcore Punk, a punk rock music genre originated in Southern California during the late 1970s. The term was later used to reference things of a certain level of complexity, such as “hardcore games” (versus casual games). The term started to mean something along the lines of “terrific” (厉害) or “strict”/”rigid” (刚硬)  and in Chinese, started being used in expressions such as “Tiger mom” (硬核妈妈) or “Hardcore game players” (硬核玩家).
  • What does it mean now?  As the Chinese science fiction blockbuster The Wandering Earth (流浪地球) was categorized as ‘hardcore science fiction’ (硬核科幻), the term ‘hardcore’ resurfaced as a popular word often popping up in (online) conversations.

 

 4. 融梗 (róng gěng): “Mixing up ideas”

  • Literal Meaning: “Integrating other people’s ideas into one’s own work” or “integrating punchlines,” “mixing up plots.”
  • Context: Over the past two decades, many literary works, including a few by prestigious Chinese writers, have been suspected of plagiarism and triggered heated discussions online — when it comes to drawing inspiration from other art and literary creations, where is the boundary between artistic freedom and plagiarism?
  • What does it mean now?  Soon after the Chinese movie Better Days (少年的你) came out in October (read more here), the writer of the original novel was accused of plagiarizing parts of Japanese mystery writer Keigo Higashino’s work. Many netizens argued that in the field of online literature, borrowing ideas from others (融梗) is ubiquitous and does not necessarily equate plagiarism because the act (融梗) itself requires original work and creativity. From October to now, the term has become a recurring topic in Chinese media. 

 

 5. “XX 千万条,XX 第一条” (XX qiān wàn tiáo, XX dì yī tiáo): “Out of millions of things,..is the first one”

  • Literal Meaning: “Out of ten million things,.. xxx comes first as the rule of thumb.” 
  • Context: List thinking is prevailing in China; from codes and regulations enacted by the government and laid down by companies, to the way teachers outline their lectures, the usage of “articles” (sometimes used as ‘rules’)  or “items” (条) to organize ideas and outline objectives is commonly seen in daily life.
  • What does it mean now? This phrase caught people’s attention after appearing in the aforementioned science fiction film The Wandering Earth, where a robot voice reminds a driver of traffic safety in a noteworthy way, saying something along the lines of: “There are thousands of road rules, but safety rules always come first. If you disregard safety, your loved ones will end up in tears.” Despite sounding like a sketch that rhymes poorly in Chinese, the lines stuck around and were later also used by Chinese traffic police across the country. The sentence structure is now also more often applied in various other contexts, for example: “There are thousands of things good for health, but sleep is the most important.”

 

6. 柠檬精 (níngméng jīng): “Lemon monster”

  • Literal Meaning: “Lemon mythical spirit” or “Sour lemon goblin”
  • Context: In ancient Chinese superstitions, it’s believed that animals and non-living objects may have the potential to grow into something with spiritual and immortal characteristics if meeting certain criteria. One of the criteria is to be around long enough, usually hundreds of years – if not thousands. For instance, in the classical work Journey to the West (西游记), the four main characters except Tang Sanzang are all spiritual beings derived from animal prototypes. 
  • What does it mean now? Lemon tastes sour (酸), which is often used to describe the feeling of envy or jealousy. When lemon becomes a spiritual being, it basically means the lemon has reached the ultimate stage of being a lemon and maximized its characteristics such as being terribly sour. The phrase is used to deride those who feel envious of others’ possession and achievement. Lately, the word is more often seen in a self deprecating humoristic context. For instance, when someone says “I’m a lemon jing now/I feel sour now( 我柠檬精了/我酸了)”, instead of expressing envy towards others, it’s more about acknowledging others more advantageous position compared to one’s own. 

 

7. The 996 work schedule 

  • Literal Meaning: 996 working hour system
  • Context: 996 is a work schedule commonly practiced by many companies in the internet and tech industry in China. With the 996 schedule, employees are required to work from 9 am to 9  pm, 6 days per week. 
  • What does it mean now? In April 2019, Jack Ma, the co-founder and former executive chairman of Alibaba Group, commented on 996 during an internal meeting with Alibaba employees. Ma’s comments seemed to justify how companies and employees can both benefit from the work schedule, however, the comments quickly triggered criticism after widely circulating online for allegedly violating of the Labour Law of the People’s Republic of China. 

 

8. “我太难(南)了” (wǒ tài nán le): “Life is so hard for me” 

  • Literal Meaning: “I’m feeling uneasy” or “life is so hard for me” 
  • Context: The phrase originated from a 10-second video self-posted by a user on video-sharing site Kuaishou earlier in 2019. As the video begins, the user – an older Chinese guy –  says to the camera: “I’m feeling uneasy…” followed by sad music. He then continues to say “Lao tie [bro/guys], (I) have been under a lot of stress lately.” The video, in which the man dramatically drops his head in his hands and seems to cry without tears, quickly went viral. The phrase “I’m feeling uneasy” was quickly adopted and applied in daily conversations.  
  • What does it mean now? The broad circulation of this phrase on the internet reflects that the uneasy feeling about life is relatable to many people. Acknowledging the stress in a self-deprecating humorous tone is in itself a way of relieving stress. To add a sense of humor to this phrase, many replace the initial character “难” (nán, adj. difficult) with “南” (nán, adj.& n. south), which is believed to be taken from the mahjong tile “南风”(south wind).  

 

9. “我不要你觉得,我要我觉得” (wǒ bùyào nǐ juédé, wǒ yào wǒ juédé): “I don’t want to know what you think, I only care about what I think”

  • Literal Meaning: “I don’t want to know what you think, I only care about what I think.”
  • Context: The line was taken from Xiaoming Huang, one of the guests in the third season of the entertainment TV show “Chinese Restaurant”, which was broadcasted in the summer of 2019. In the show, Huang, who took the role as the manager of the restaurant, is self-centered, and often disregards the opinions of others in matters such as menu ideas or pricing, showing his blind self-confidence and arrogance. In addition to this line, Huang’s frequently used language includes “There is no need to discuss this matter”, “Listen to me, I have the final say” and so on, and it spread quickly on the internet.  
  • What does it mean now? The popularity of this line reflects people’s ridicule and resentment against arrogant and dominant personalities.

 

10. 霸凌主义 (bàlíng zhǔyì): “Bully-ism”

  • Literal Meaning: “Bully-ism”
  • Context: The word 霸凌 (bàlíng) comes from the English word “bully.” Here, it refers to bullying other countries in the face of conflicts between nations. 
  • What does it mean now? As the trade conflict between the US and China was ongoing in 2019, many believed that the current government administration of the United States has been handling international affairs in almost a bullying manner. The slogan “America First” is also often perceived as a declaration in front of the entire world that the interests of the United States come first. As a buzzword, “bullyism” has come to be used by Chinese media in the context of international affairs. 

 

By Jialing Xie
Follow @whatsonweibo

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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