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Top 10 Most Popular Smartphone Brands and Models in China (Summer 2018)

The ten most popular Chinese smartphone brands buzzing on social media.

Manya Koetse

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There is one topic that is always buzzing on Chinese social media: the latest smartphone trends. This is a top 10 of the most popular Chinese smartphone brands and their hottest models of the moment.

Update: Check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)

If last year’s major Chinese smartphone trends were all about the big, beautiful & bezel-less screens, this year they are more about nifty features such as turbo-speed for mobile gaming or pop-up cameras.

One major trend that is ongoing and crystal clear is that ‘made in China’ brands are dominating the smartphone and tablet market, with no less than 8 of the top 10 best-sold phones being Chinese brands.

The sales data of Chinese big online shopping festivals offer valuable insights into what brands and models are most appreciated by Chinese consumers. Last month, when e-commerce giant JD.com wrapped up its ‘Black Friday’-like “6.18” anniversary sales event with a record in transactions, Xiaomi and Honor were among the big winning brands in smartphone sales.

Looking at the most-popular smartphone brands and models lists according to Zol.com, leading IT portal website in China, the brands Oppo and Vivo have also continually remained in the top 3 of most popular smartphone brands in China over the previous weeks.

Based on these lists, we’ve compiled the following top 10 of most popular Chinese smartphone brands of the past month.

Note: we have excluded non-Chinese brands Samsung and iPhone from this Chinese brand list; they currently, respectively, hold the no3 and no7 position in expert top 10 most popular smartphones in China lists.

 

#1 Vivo

Vivo is a Chinese domestic brand that has gained worldwide success, first entering the market in 2009. Its headquarters are based in Dongguan, Guangdong. In 2017, Vivo launched its Vivo X20 Plus and VivoX20, the successor of best-seller Vivo X9.

Vivo often cooperates with Chinese celebrities in its marketing campaigns, such as Chinese singer and actor Lu Han (born 1990) or Chinese actress Zhou Dongyu (born 1992), clearly targeting the post-90s consumer group.

Lu Han for Vivo.

Vivo’s current best-seller in China is the Vivo Nex, a futuristic device that is thin but quite big and heavy (6.6-inch FHD+ AMOLED screen, 199 gram – which is just about the same as the Samsung Galaxy Note 8).

The Vivo Nex has a bezel-less screen and a nifty front-facing camera that is tucked away inside the upper frame of the phone and will automatically slide out when the camera is set to front-facing (according to AndroidAuthority, this takes less than a second). It also has a fingerprint sensor that is built into the display.

With the way it is designed, almost the entirety of the front of the phone is a giant 6.59-inch high-definition display.

On Weibo, the Vivo Nex is praised by netizens for offering a “top-notch” mobile gaming experience. People also specifically like the vibrant red edition of the device.

Within China, the phone is currently for sale from 3898 RMB (±US$600). In Europe and the US, unfortunately, the latest Vivo is not for sale just yet.

 

#2 Oppo

Oppo is a Guangdong-based brand officially launched in 2004. It is mainly known for targeting China’s young consumers with its trendy designs and smart marketing. In 2016, the brand was ranked as the number 4 smartphone brand globally.

In targeting young people, Oppo has a special focus on its selfie-making camera; both its front and back cameras are therefore strong.

Previous popular models include the Oppo R11s, which was a top-selling model with its all-screen ‘bezel-less’ display and latest facial recognition technology.

Currently, the hottest Oppo model that is also scoring the highest in top 10 lists is the Oppo Find X. The Find X has a beautiful glass body and a motorized camera – like the Vivo Nex, it also pops up and also functions as a 3D facial scanner for biometric authentication.

The Oppo Find X really has many nifty features (which also seems to be a major trend: the one-phone-has-it-all); the phone’s bezel-less panoramic screen is curved, there’s a dual-camera setup on the back (16MP + 20MP), 25MP front camera, dual SIM slots, etc. Also innovative: the device is available in the cool colors ‘Bordeaux Red’ and ‘Glacier Blue.’

On social media the phone is a hit, but its price is a source of complaints; the phone is available from ±5000 RMB (±US$750). “I could never afford it,” many people say.

 

#3 Honor 荣耀

Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past years. Rather than focusing on hyping up its brand name through celebrity campaigns, Honor focuses on great value for money.

Last year, the brand released its Honor V9 and Honor V9 Play models. This year, the Honor Play model (sold from 1999 RMB/US$300 on JD.com) is its most popular model (6.3-inch display).

With this latest model, Honor focuses on China’s booming mobile gaming market, as it comes with a ‘4D’ gaming experience with real-time recognition of the game scene that vibrates the phone to match.

On Weibo, people praise the phone for its speed. The color-loving phone users praise the purple edition of the device, which indeed is pretty fashionable.

 

#4 Huawei 华为

Huawei remains to be one of China’s top smartphone brands. Its 2016 Huawei Mate 9 and 2017 Huawei Mate 10 were top-selling; the current hit phone is the Huawei P20 pro.

The Huawei P20 is especially marketed for its camera functions. On Weibo, Huawei users praise this phone’s nightmode camera which is great to capture darker environments such as concerts or the city by night. Digital Trends even calls it “one of the best cameras ever put in a smartphone.”

The phone has a long-lasting battery and also noteworthy: it comes with one of the coolest color schemes ever inspired by the Northern Lights.

Like the Oppo Find X, this phone also does not come cheap; JD.com sells it from 5488 RMB (±US$827).

 

#5 Xiaomi 小米

Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers.

The Xiaomi (Mi) brand was initially often called an ‘iPhone copycat,’ but it is now a trendsetting brand in the smartphone business. With its 2016 Mi Mix model, the brand was among the first to ditch thick bezels and go beyond the 16:9 aspect ratio to introduce the ‘all screen’ or ‘bezel-less’ screens, which are all the buzz now. The Mi Mix became one of last year’s hottest smartphones.

The Xiaomi 8 is promoted by Chinese actor Kris Wu as the “cool smartphone.” Not just cool because of how it looks, but also due to its dual frequency GPS tracking. It is priced starting from 2699 RMB (±US$406). (The upcoming Xiaomi Max 3 Pro is also one of the most-anticipated smartphones of this moment.)

 

#6 Meizu 魅族

Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (黄章) in 2003. Since then, it has grown out to be the 11th best-selling smartphone maker in the world.

The brand recently ranks in the top 10 of best smartphones in China, either on the 6th or 8th place.

The Meizu Pro 7 and the upcoming Meizu 16 are the phones that are currently most promoted by Meizu. The Pro 7 has a small colored screen on its back.

Despite its high ranking, Meizu is less popular among younger people and does not get a lot of attention on Weibo recently.

 

#7 OnePlus 一加

OnePlus is a Shenzhen based Chinese smartphone manufacturer founded by Pete Lau and Carl Pei in December 2013. The company officially serves 32 countries and regions around the world as of January 2018.

The OnePlus 6 is in the top three of most popular phones in China at this moment.

 

#8 LeNovo 联想

Lenovo Group Ltd. or Lenovo PC International, often shortened to Lenovo, is a Chinese multinational technology company with headquarters in Beijing, China and Morrisville, North Carolina.

Outside of China, the brand is more commonly associated with laptops rather than smartphones, but in China, the LeNovo Z5 flagship device currently scores number 8 in the top 10 smartphone lists.

The phone is an attractive device within the more budget-friendly category; it starts at 1299 RMB (±US$195).

 

#9 Qiku 360手机

The Qiku (360手机) brand was founded in 2015 in Shenzhen as a joint effort between Chinese internet giant Qihoo 360 and manufacturer Coolpad.

The N7 model (360手机N7) is their 2018 flagship model and is available from 1699 RMB (±US$256) for the 64GBmodel. ALong with the latest trends, it has a curved glass, fast charging, and long-lasting battery.

 

#10 Smartisan 坚果

Smartisan is a Beijing-based tech company founded in 2012. Its Smartisan R1 flagship model is promoted as “the computer of the future,” and GSMarena even calls this phone “record-breaking” with “top-notch specs and an amount of memory no other device in the market can match” (the most expensive version of ±$1400 comes with 1TB internal memory!)

All in all, when it comes to the latest trends in Chinese smartphones, it is all about the more advanced functions.

For those going for GPS tech, there’s Xiaomi, for camera lovers, there’s Huawei’s latest, for gaming fans, there’s Honor, for data-heavy users, Smartisan’s a (pricey) option, but for people loving overall innovative design, Vivo and Oppo are the winners this summer.

Update: Check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

TikTok’s In-Video Search Function (And How to Activate It)

TikTok shows a glimpse of what in-video search is going to look like in the future.

Manya Koetse

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What is TikTok’s new in-video search function and how to activate it?

Twitter’s most awesome WeChat guru Matthew Brennan recently posted about an “in-video search function” launched in the Chinese social video app TikTok (抖音). (Click here to read about the difference between the Chinese and overseas version of TikTok).

As shown in a video posted by Brennan, the function allows TikTok users to select the face or clothes of a person appearing in a short video to search for other videos or images containing the same person or clothes.

The ‘vision search’ is a powerful new function within the super popular app.

The idea is that it becomes easier than ever for Tiktok users to find (and buy!) a piece of clothing, that perfect handbag, or even a snack featured in a video.

It also helps users to quickly find other videos in which an online celebrity appears. The function ultimately is an additional feature that keeps users scrolling and shopping within the app – increasing app traffic – as long as possible.

On September 16, Chinese media reported about the function as a “powerful” new tool that greatly strengthens the functionality of the popular short video app.

The function might not immediately seem completely new to Chinese app users; like Google Image Search, Baidu and Taobao also have similar functions (百度识图, 淘宝识图).

On e-commerce platform Taobao, for example, you can take a photo of an item you want (e.g. a certain snack as in example below) and Taobao will try to find the exact same product and list the online stores where you can buy it.

But TikTok’s in-video search function is on a whole new level; it does not require users to scan or upload a photo at all. It gives an indication of what visual search will be like in the future.

Whatever video comes by in your TikTok stream, you only need to click the “search” function (识图), select the part of the video you want to search for (you can drag the square from area to area), and TikTok will find the product or face you’re looking for – as long as there are comparable products/faces (it does so very fast).

Very much like Taobao, TikTok will recommend various (in-app) online stores where the product can be purchased.

Want to try out the function? For now, it only works in the Chinese version of the app and is still in the ‘testing phase’ and does not work with all videos.

Make sure you have an updated version of TikTok.

1. Go to “me” (我) page within TikTok
2. Tick the three lines in the top right corner
3. Go to the last option in the sidebar menu titled “lab” (实验室)
4. Activate the function (image below).

So now if you spot a dress you like and would like to buy, press the ‘search’ button on the right of a video, select the dress, and TikTok becomes like your personal shopping assistant looking for similar dresses for you.

Tiktok makes shopping supereasy.

This really makes online shopping more addictive than ever, and also makes it more difficult for people in online videos to hide where they bought their clothing, or what other videos they are in.

Read more about Tiktok here.
Read more about Chinese apps here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

Didi Riders Can Now Have “Verified Party Members” Drive Them Around

Party-building 3.0? Didi has got it covered.

Manya Koetse

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First published

This is Party-building in the new era: Didi now allows users of its Premier Car Service to let a verified Party member drive them to their destination.

On September 20, as the People’s Republic of China is nearing its 70th-anniversary celebrations, the country’s most popular taxi-hailing app Didi published an article on Weibo and WeChat explaining its verified Party Member Driver Program.

Recently, riders in Beijing may have noticed something different at Didi’s Premier Car service, which is called “Licheng” 礼橙专车 since June of last year.

Some of Licheng’s drivers now have a red background to their profile photos accompanied by a Communist Party emblem. Upon clicking the profile of these drivers, customers will see that this driver is a Party Member Driver (“党员司机”) – meaning that the Didi driver’s status as a Party member has been verified through Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018.

Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018. Image via Guancha.

Didi writes that these drivers can also be identified as Party members through the red sticker on the dashboard at the passenger side, which literally says “Party member driver.”

The article explains that the recent project is an effort to contribute to China’s Party-building in the digital era, and that Didi aims to establish a Party member community within its company.

This car is driven by a Party member (image via Didi/Weibo).

The company is apparently planning to make this community a lively one, as it promises to provide online and offline activities that will help these drivers stay up to date with the latest developments within the Party, and that will increase their “Party awareness.”

Starting this month, Didi will reportedly also offer “patriotic classes” to all of its drivers via its online classroom program.

China has more than 88 million Party members. Party membership does not come overnight; those who want to become a Communist Party member need to attend Party courses, pass written tests, be recommended by other members, and pass a screening (read more here).

As for now, riders cannot manually pick to have a Party member as their driver; a nearby driver will be automatically selected when they order a car – if it is a Party member, they will know straight away from the driver’s profile.

For now, Didi has set up “mobile Party branches” in Beijing, Shanghai, Shenzhen, and a number of other cities.

On Weibo, some see the initiative as a marketing move from Didi’s side. “If you hear the driver is a Party member, you know it’s reliable. It’s a good thing.”

The past year was a tough year for Didi, after the murders of two young women by their Didi driver made national headlines, causing outrage and concerns about customer’s safety when hailing a car through the Didi company.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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