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Top 10 Most Popular Smartphone Brands and Models in China (Summer 2018)

The ten most popular Chinese smartphone brands buzzing on social media.

Manya Koetse

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There is one topic that is always buzzing on Chinese social media: the latest smartphone trends. This is a top 10 of the most popular Chinese smartphone brands and their hottest models of the moment.

Update: Check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)

If last year’s major Chinese smartphone trends were all about the big, beautiful & bezel-less screens, this year they are more about nifty features such as turbo-speed for mobile gaming or pop-up cameras.

One major trend that is ongoing and crystal clear is that ‘made in China’ brands are dominating the smartphone and tablet market, with no less than 8 of the top 10 best-sold phones being Chinese brands.

The sales data of Chinese big online shopping festivals offer valuable insights into what brands and models are most appreciated by Chinese consumers. Last month, when e-commerce giant JD.com wrapped up its ‘Black Friday’-like “6.18” anniversary sales event with a record in transactions, Xiaomi and Honor were among the big winning brands in smartphone sales.

Looking at the most-popular smartphone brands and models lists according to Zol.com, leading IT portal website in China, the brands Oppo and Vivo have also continually remained in the top 3 of most popular smartphone brands in China over the previous weeks.

Based on these lists, we’ve compiled the following top 10 of most popular Chinese smartphone brands of the past month.

Note: we have excluded non-Chinese brands Samsung and iPhone from this Chinese brand list; they currently, respectively, hold the no3 and no7 position in expert top 10 most popular smartphones in China lists.

 

#1 Vivo

Vivo is a Chinese domestic brand that has gained worldwide success, first entering the market in 2009. Its headquarters are based in Dongguan, Guangdong. In 2017, Vivo launched its Vivo X20 Plus and VivoX20, the successor of best-seller Vivo X9.

Vivo often cooperates with Chinese celebrities in its marketing campaigns, such as Chinese singer and actor Lu Han (born 1990) or Chinese actress Zhou Dongyu (born 1992), clearly targeting the post-90s consumer group.

Lu Han for Vivo.

Vivo’s current best-seller in China is the Vivo Nex, a futuristic device that is thin but quite big and heavy (6.6-inch FHD+ AMOLED screen, 199 gram – which is just about the same as the Samsung Galaxy Note 8).

The Vivo Nex has a bezel-less screen and a nifty front-facing camera that is tucked away inside the upper frame of the phone and will automatically slide out when the camera is set to front-facing (according to AndroidAuthority, this takes less than a second). It also has a fingerprint sensor that is built into the display.

With the way it is designed, almost the entirety of the front of the phone is a giant 6.59-inch high-definition display.

On Weibo, the Vivo Nex is praised by netizens for offering a “top-notch” mobile gaming experience. People also specifically like the vibrant red edition of the device.

Within China, the phone is currently for sale from 3898 RMB (±US$600). In Europe and the US, unfortunately, the latest Vivo is not for sale just yet.

 

#2 Oppo

Oppo is a Guangdong-based brand officially launched in 2004. It is mainly known for targeting China’s young consumers with its trendy designs and smart marketing. In 2016, the brand was ranked as the number 4 smartphone brand globally.

In targeting young people, Oppo has a special focus on its selfie-making camera; both its front and back cameras are therefore strong.

Previous popular models include the Oppo R11s, which was a top-selling model with its all-screen ‘bezel-less’ display and latest facial recognition technology.

Currently, the hottest Oppo model that is also scoring the highest in top 10 lists is the Oppo Find X. The Find X has a beautiful glass body and a motorized camera – like the Vivo Nex, it also pops up and also functions as a 3D facial scanner for biometric authentication.

The Oppo Find X really has many nifty features (which also seems to be a major trend: the one-phone-has-it-all); the phone’s bezel-less panoramic screen is curved, there’s a dual-camera setup on the back (16MP + 20MP), 25MP front camera, dual SIM slots, etc. Also innovative: the device is available in the cool colors ‘Bordeaux Red’ and ‘Glacier Blue.’

On social media the phone is a hit, but its price is a source of complaints; the phone is available from ±5000 RMB (±US$750). “I could never afford it,” many people say.

 

#3 Honor 荣耀

Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past years. Rather than focusing on hyping up its brand name through celebrity campaigns, Honor focuses on great value for money.

Last year, the brand released its Honor V9 and Honor V9 Play models. This year, the Honor Play model (sold from 1999 RMB/US$300 on JD.com) is its most popular model (6.3-inch display).

With this latest model, Honor focuses on China’s booming mobile gaming market, as it comes with a ‘4D’ gaming experience with real-time recognition of the game scene that vibrates the phone to match.

On Weibo, people praise the phone for its speed. The color-loving phone users praise the purple edition of the device, which indeed is pretty fashionable.

 

#4 Huawei 华为

Huawei remains to be one of China’s top smartphone brands. Its 2016 Huawei Mate 9 and 2017 Huawei Mate 10 were top-selling; the current hit phone is the Huawei P20 pro.

The Huawei P20 is especially marketed for its camera functions. On Weibo, Huawei users praise this phone’s nightmode camera which is great to capture darker environments such as concerts or the city by night. Digital Trends even calls it “one of the best cameras ever put in a smartphone.”

The phone has a long-lasting battery and also noteworthy: it comes with one of the coolest color schemes ever inspired by the Northern Lights.

Like the Oppo Find X, this phone also does not come cheap; JD.com sells it from 5488 RMB (±US$827).

 

#5 Xiaomi 小米

Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers.

The Xiaomi (Mi) brand was initially often called an ‘iPhone copycat,’ but it is now a trendsetting brand in the smartphone business. With its 2016 Mi Mix model, the brand was among the first to ditch thick bezels and go beyond the 16:9 aspect ratio to introduce the ‘all screen’ or ‘bezel-less’ screens, which are all the buzz now. The Mi Mix became one of last year’s hottest smartphones.

The Xiaomi 8 is promoted by Chinese actor Kris Wu as the “cool smartphone.” Not just cool because of how it looks, but also due to its dual frequency GPS tracking. It is priced starting from 2699 RMB (±US$406). (The upcoming Xiaomi Max 3 Pro is also one of the most-anticipated smartphones of this moment.)

 

#6 Meizu 魅族

Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (黄章) in 2003. Since then, it has grown out to be the 11th best-selling smartphone maker in the world.

The brand recently ranks in the top 10 of best smartphones in China, either on the 6th or 8th place.

The Meizu Pro 7 and the upcoming Meizu 16 are the phones that are currently most promoted by Meizu. The Pro 7 has a small colored screen on its back.

Despite its high ranking, Meizu is less popular among younger people and does not get a lot of attention on Weibo recently.

 

#7 OnePlus 一加

OnePlus is a Shenzhen based Chinese smartphone manufacturer founded by Pete Lau and Carl Pei in December 2013. The company officially serves 32 countries and regions around the world as of January 2018.

The OnePlus 6 is in the top three of most popular phones in China at this moment.

 

#8 LeNovo 联想

Lenovo Group Ltd. or Lenovo PC International, often shortened to Lenovo, is a Chinese multinational technology company with headquarters in Beijing, China and Morrisville, North Carolina.

Outside of China, the brand is more commonly associated with laptops rather than smartphones, but in China, the LeNovo Z5 flagship device currently scores number 8 in the top 10 smartphone lists.

The phone is an attractive device within the more budget-friendly category; it starts at 1299 RMB (±US$195).

 

#9 Qiku 360手机

The Qiku (360手机) brand was founded in 2015 in Shenzhen as a joint effort between Chinese internet giant Qihoo 360 and manufacturer Coolpad.

The N7 model (360手机N7) is their 2018 flagship model and is available from 1699 RMB (±US$256) for the 64GBmodel. ALong with the latest trends, it has a curved glass, fast charging, and long-lasting battery.

 

#10 Smartisan 坚果

Smartisan is a Beijing-based tech company founded in 2012. Its Smartisan R1 flagship model is promoted as “the computer of the future,” and GSMarena even calls this phone “record-breaking” with “top-notch specs and an amount of memory no other device in the market can match” (the most expensive version of ±$1400 comes with 1TB internal memory!)

All in all, when it comes to the latest trends in Chinese smartphones, it is all about the more advanced functions.

For those going for GPS tech, there’s Xiaomi, for camera lovers, there’s Huawei’s latest, for gaming fans, there’s Honor, for data-heavy users, Smartisan’s a (pricey) option, but for people loving overall innovative design, Vivo and Oppo are the winners this summer.

Update: Check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

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China Brands, Marketing & Consumers

Tick, Tock, Time to Pay Up? Douyin Is Testing Out Paywalled Short Videos

Is content payment a new beginning for the popular short video app Douyin (China’s TikTok) or would it be the end?

Manya Koetse

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The introduction of a Douyin novel feature, that would enable content creators to impose a fee for accessing their short video content, has sparked discussions across Chinese social media. Although the feature would benefit creators, many Douyin users are skeptical.

News that Chinese social media app Douyin is rolling out a new feature which allows creators to introduce a paywall for their short video content has triggered online discussions in China this week.

The feature, which made headlines on November 16, is presently in the testing phase. A number of influential content creators are now allowed to ‘paywall’ part of their video content.

Douyin is the hugely popular app by Chinese tech giant Bytedance. TikTok is the international version of the Chinese successful short video app, and although they’re often presented as being the same product, Douyin and Tiktok are actually two separate entities.

In addition to variations in content management and general usage, Douyin differs from TikTok in terms of features. Douyin previously experimented with functionalities such as charging users for accessing mini-dramas on the platform or the ability to tip content creators.

The pay-to-view feature on Douyin would require users to pay a certain fee in Douyin coins (抖币) in order to view paywalled content. One Douyin coin is equivalent to 0.1 yuan ($0,014). The platform itself takes 30% of the income as a service charge.

According to China Securities Times or STCN (证券时报网), Douyin insiders said that any short video content meeting Douyin’s requirements could be set as “pay-per-view.”

Creators, who can set their own paywall prices, should reportedly meet three criteria to qualify for the pay-to-view feature: their account cannot have any violation records for a period of 90 days, they should have at least 100,000 followers, and they have to have completed the real-name authentication process.

On Douyin and Weibo, Chinese netizens express various views on the feature. Many people do not think it would be a good idea to charge money for short videos. One video blogger (@小片片说大片) pointed out the existing challenge of persuading netizens to pay for longer videos, let alone expecting them to pay for shorter ones.

“The moment I’d need to pay money for it, I’ll delete the app,” some commenters write.

This statement appears to capture the prevailing sentiment among most internet users regarding a subscription-based Douyin environment. According to a survey conducted by the media platform Pear Video, more than 93% of respondents expressed they would not be willing to pay for short videos.

An online poll by Pear Video showed that the majority of respondents would not be willing to pay for short videos on Douyin.

“This could be a breaking point for Douyin,” one person predicts: “Other platforms could replace it.” There are more people who think it would be the end of Douyin and that other (free) short video platforms might take its place.

Some commenters, however, had their own reasons for supporting a pay-per-view function on the platform, suggesting it would help them solve their Douyin addiction. One commenter remarked, “Fantastic, this might finally help me break free from watching short videos!” Another individual responded, “Perhaps this could serve as a remedy for my procrastination.”

As discussions about the new feature trended, Douyin’s customer service responded, stating that it would eventually be up to content creators whether or not they want to activate the paid feature for their videos, and that it would be up to users whether or not they would be interested in such content – otherwise they can just swipe away.

Another social media user wrote: “There’s only one kind of video I’m willing to pay for, and it’s not on Douyin.”

By Manya Koetse

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Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Brands, Marketing & Consumers

Tsingtao Brewery ‘Pee-Gate’: Factory Worker Caught Urinating in Raw Material Warehouse

The pee incident, that occurred at a subsidiary Tsingtao Beer factory, has caused concerns among consumers.

Manya Koetse

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A video that has circulated on Chinese social media since October 19 shows how an alleged worker at a Tsingtao Beer factory climbs over a wall at the raw material production site and starts to urinate.

The incident reportedly occurred at the Tsingtao Beer Factory No. 3, a subsidiary of the Tsingtao Brewing Company, located in Qingdao, Shandong.

After the video went viral, the Tsingtao Brewery Company issued a statement that they took the incident very seriously and immediately report it to the authorities, who have started an investigation into the case. Meanwhile, the specific batch in production has been halted and shut off.

The incident has caused concern among consumers, and some commenters on social media wonder if this was the first time something like this has happened. “How do we know this hasn’t happened many times before?”

Others speculate about what might have motivated the man to urinate at the production site. There are those who believe that the man is part of an undercover operation orchestrated by a rivaling company, aimed at discrediting Tsingtao. It’s even suggested that there were two ‘moles’ leaking in this incident: one doing the urinating, and the other doing the video ‘leak.’

Meanwhile, there are voices who are critical of Tsingtao, suggesting that the renowned beer brand has not effectively addressed the ‘pee gate’ scandal. It remains uncertain how this incident will impact the brand, but some netizens are already expressing reservations about ordering a Tsingtao beer as a result.

But there are also those who joke about the “pissing incident,” wondering if Tsingtao Beer might soon launch a special “urine flavored beer.”

By Manya Koetse

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:

Featured photo by Jay Ang (link).

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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