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Top 10 Most Popular Smartphone Brands and Models in China (Summer 2018)

The ten most popular Chinese smartphone brands buzzing on social media.

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There is one topic that is always buzzing on Chinese social media: the latest smartphone trends. This is a top 10 of the most popular Chinese smartphone brands and their hottest models of the moment.

Update: Check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)

If last year’s major Chinese smartphone trends were all about the big, beautiful & bezel-less screens, this year they are more about nifty features such as turbo-speed for mobile gaming or pop-up cameras.

One major trend that is ongoing and crystal clear is that ‘made in China’ brands are dominating the smartphone and tablet market, with no less than 8 of the top 10 best-sold phones being Chinese brands.

The sales data of Chinese big online shopping festivals offer valuable insights into what brands and models are most appreciated by Chinese consumers. Last month, when e-commerce giant JD.com wrapped up its ‘Black Friday’-like “6.18” anniversary sales event with a record in transactions, Xiaomi and Honor were among the big winning brands in smartphone sales.

Looking at the most-popular smartphone brands and models lists according to Zol.com, leading IT portal website in China, the brands Oppo and Vivo have also continually remained in the top 3 of most popular smartphone brands in China over the previous weeks.

Based on these lists, we’ve compiled the following top 10 of most popular Chinese smartphone brands of the past month.

Note: we have excluded non-Chinese brands Samsung and iPhone from this Chinese brand list; they currently, respectively, hold the no3 and no7 position in expert top 10 most popular smartphones in China lists.

 

#1 Vivo

Vivo is a Chinese domestic brand that has gained worldwide success, first entering the market in 2009. Its headquarters are based in Dongguan, Guangdong. In 2017, Vivo launched its Vivo X20 Plus and VivoX20, the successor of best-seller Vivo X9.

Vivo often cooperates with Chinese celebrities in its marketing campaigns, such as Chinese singer and actor Lu Han (born 1990) or Chinese actress Zhou Dongyu (born 1992), clearly targeting the post-90s consumer group.

Lu Han for Vivo.

Vivo’s current best-seller in China is the Vivo Nex, a futuristic device that is thin but quite big and heavy (6.6-inch FHD+ AMOLED screen, 199 gram – which is just about the same as the Samsung Galaxy Note 8).

The Vivo Nex has a bezel-less screen and a nifty front-facing camera that is tucked away inside the upper frame of the phone and will automatically slide out when the camera is set to front-facing (according to AndroidAuthority, this takes less than a second). It also has a fingerprint sensor that is built into the display.

With the way it is designed, almost the entirety of the front of the phone is a giant 6.59-inch high-definition display.

On Weibo, the Vivo Nex is praised by netizens for offering a “top-notch” mobile gaming experience. People also specifically like the vibrant red edition of the device.

Within China, the phone is currently for sale from 3898 RMB (±US$600). In Europe and the US, unfortunately, the latest Vivo is not for sale just yet.

 

#2 Oppo

Oppo is a Guangdong-based brand officially launched in 2004. It is mainly known for targeting China’s young consumers with its trendy designs and smart marketing. In 2016, the brand was ranked as the number 4 smartphone brand globally.

In targeting young people, Oppo has a special focus on its selfie-making camera; both its front and back cameras are therefore strong.

Previous popular models include the Oppo R11s, which was a top-selling model with its all-screen ‘bezel-less’ display and latest facial recognition technology.

Currently, the hottest Oppo model that is also scoring the highest in top 10 lists is the Oppo Find X. The Find X has a beautiful glass body and a motorized camera – like the Vivo Nex, it also pops up and also functions as a 3D facial scanner for biometric authentication.

The Oppo Find X really has many nifty features (which also seems to be a major trend: the one-phone-has-it-all); the phone’s bezel-less panoramic screen is curved, there’s a dual-camera setup on the back (16MP + 20MP), 25MP front camera, dual SIM slots, etc. Also innovative: the device is available in the cool colors ‘Bordeaux Red’ and ‘Glacier Blue.’

On social media the phone is a hit, but its price is a source of complaints; the phone is available from ±5000 RMB (±US$750). “I could never afford it,” many people say.

 

#3 Honor 荣耀

Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past years. Rather than focusing on hyping up its brand name through celebrity campaigns, Honor focuses on great value for money.

Last year, the brand released its Honor V9 and Honor V9 Play models. This year, the Honor Play model (sold from 1999 RMB/US$300 on JD.com) is its most popular model (6.3-inch display).

With this latest model, Honor focuses on China’s booming mobile gaming market, as it comes with a ‘4D’ gaming experience with real-time recognition of the game scene that vibrates the phone to match.

On Weibo, people praise the phone for its speed. The color-loving phone users praise the purple edition of the device, which indeed is pretty fashionable.

 

#4 Huawei 华为

Huawei remains to be one of China’s top smartphone brands. Its 2016 Huawei Mate 9 and 2017 Huawei Mate 10 were top-selling; the current hit phone is the Huawei P20 pro.

The Huawei P20 is especially marketed for its camera functions. On Weibo, Huawei users praise this phone’s nightmode camera which is great to capture darker environments such as concerts or the city by night. Digital Trends even calls it “one of the best cameras ever put in a smartphone.”

The phone has a long-lasting battery and also noteworthy: it comes with one of the coolest color schemes ever inspired by the Northern Lights.

Like the Oppo Find X, this phone also does not come cheap; JD.com sells it from 5488 RMB (±US$827).

 

#5 Xiaomi 小米

Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers.

The Xiaomi (Mi) brand was initially often called an ‘iPhone copycat,’ but it is now a trendsetting brand in the smartphone business. With its 2016 Mi Mix model, the brand was among the first to ditch thick bezels and go beyond the 16:9 aspect ratio to introduce the ‘all screen’ or ‘bezel-less’ screens, which are all the buzz now. The Mi Mix became one of last year’s hottest smartphones.

The Xiaomi 8 is promoted by Chinese actor Kris Wu as the “cool smartphone.” Not just cool because of how it looks, but also due to its dual frequency GPS tracking. It is priced starting from 2699 RMB (±US$406). (The upcoming Xiaomi Max 3 Pro is also one of the most-anticipated smartphones of this moment.)

 

#6 Meizu 魅族

Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (黄章) in 2003. Since then, it has grown out to be the 11th best-selling smartphone maker in the world.

The brand recently ranks in the top 10 of best smartphones in China, either on the 6th or 8th place.

The Meizu Pro 7 and the upcoming Meizu 16 are the phones that are currently most promoted by Meizu. The Pro 7 has a small colored screen on its back.

Despite its high ranking, Meizu is less popular among younger people and does not get a lot of attention on Weibo recently.

 

#7 OnePlus 一加

OnePlus is a Shenzhen based Chinese smartphone manufacturer founded by Pete Lau and Carl Pei in December 2013. The company officially serves 32 countries and regions around the world as of January 2018.

The OnePlus 6 is in the top three of most popular phones in China at this moment.

 

#8 LeNovo 联想

Lenovo Group Ltd. or Lenovo PC International, often shortened to Lenovo, is a Chinese multinational technology company with headquarters in Beijing, China and Morrisville, North Carolina.

Outside of China, the brand is more commonly associated with laptops rather than smartphones, but in China, the LeNovo Z5 flagship device currently scores number 8 in the top 10 smartphone lists.

The phone is an attractive device within the more budget-friendly category; it starts at 1299 RMB (±US$195).

 

#9 Qiku 360手机

The Qiku (360手机) brand was founded in 2015 in Shenzhen as a joint effort between Chinese internet giant Qihoo 360 and manufacturer Coolpad.

The N7 model (360手机N7) is their 2018 flagship model and is available from 1699 RMB (±US$256) for the 64GBmodel. ALong with the latest trends, it has a curved glass, fast charging, and long-lasting battery.

 

#10 Smartisan 坚果

Smartisan is a Beijing-based tech company founded in 2012. Its Smartisan R1 flagship model is promoted as “the computer of the future,” and GSMarena even calls this phone “record-breaking” with “top-notch specs and an amount of memory no other device in the market can match” (the most expensive version of ±$1400 comes with 1TB internal memory!)

All in all, when it comes to the latest trends in Chinese smartphones, it is all about the more advanced functions.

For those going for GPS tech, there’s Xiaomi, for camera lovers, there’s Huawei’s latest, for gaming fans, there’s Honor, for data-heavy users, Smartisan’s a (pricey) option, but for people loving overall innovative design, Vivo and Oppo are the winners this summer.

Update: Check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

Uh Oh, IP: Chinese Social Media Platforms Now Display Users’ Geolocation

From Weibo to Zhihu, Chinese social media platforms now display netizens’ geolocation to ensure a ‘healthy online environment.’

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Over the past few days, Chinese social media platforms have started to introduce a new function that displays the IP location of online commenters.

Weibo was the first platform to introduce the function on Thursday – the topic also became top trending on April 28 – and social media platforms Douyin, Toutiao, Xiaohongshu and others followed later. Zhihu announced the measure on April 30 (#知乎宣布全面上线显示用户IP属地#).

Weibo has experimented with the function since March 22 of this year before completely rolling it out on April 28. Whenever users post a reply or comment to a thread, their Internet Protocol (IP) address location will be displayed underneath their comment, right next to the post date and time information. The location will also be displayed on the personal account page of Weibo users.

According to Sina Weibo, the function was introduced to ensure a “healthy and orderly discussion atmosphere” on the platform and to reduce the spread of fake news and invidious rumors by people pretending to be part of an issue or city that they are actually not part of. To keep online discussions “authentic and transparent,” social media users’ specific region, city, province, or country will show up below their names. The function can not be turned off by users.

‘Refuting rumors’ is a priority for Weibo management and has only become more relevant during the Covid-19 pandemic outbreak in China and the recent Shanghai outbreak.

On Saturday, the hashtag “What Does It Mean That Platforms Are Unrolling the IP Function?” (#平台开放IP属地功能意味着什么#) was trending on Weibo, attracting over 170 million views.

The new measure has attracted mixed reactions on Chinese social media, where some users think it is useful that you can now discern users located abroad from those who are based in China, making it easier to draw conclusions on what is really going on in society (you can now spot trends that are particularly taking place within one region) and what is merely taking place in cyberspace.

But there are many users who think the new function is just another layer of control and does not really help to combat fake news or malicious rumors, since the IP location could actually still be changed.

Although the entire idea of displaying the IP location is to minimize the gap between cyberspace and reality based on one’s location, the location is merely the geographic location of the internet from the connected device and does not always correspond with the actual location of the social media user.

Once a person is connected to a Virtual Private Network (VPN), for example, internet traffic is sent through a server in another location, and the IP address will be replaced by the IP address of the VPN server in a different location from people’s actual address.

Some Weibo account are also not run by the persons themselves but by a social media or marketing company.

In this way, Bill Gates unexpectedly turned out to be located in Henan province, and Lionel Messi’s location showed up as Shanghai.

Others think that the new rule will only lead to more online polarization and self-censorship: “Who made this unsettling decision?! From now on, Chinese nationals who are studying or living abroad will be extra extra careful in what they write, otherwise, they’ll be labeled as ‘foreign forces.'”

Some people joked about the new function revealing their location, writing: “It made me so embarrassed. I’m pretending to be studying in the UK, while I’m actually in the mountains feeding the pigs.” Others were also surprised that their IP location was completely different from the place where they are actually living: “Weibo, what are you doing? I’ve never even been to Jilin,” one commenter wrote.

According to an online poll held by Fengmian News, 56% of the participants (nearly 300,000 at time of writing) said they supported the new function. 21% did not like the function, 17% said they did not care, and 6% were just curious to see their own IP location and if it matches their actual location.

“I’m gonna go and delete my more extreme comments,” one person wrote: “I don’t wanna give my hometown a bad reputation.”

Global Times commentator Hu Xijin (胡锡进) also gave his views on the new measure, saying that people’s viewpoints and values will always be more important than where they come from, and that all friends of China matter, no matter where they are based. However, he argued, it is also good to know where those who openly express anti-Chinese sentiments come from, exposing those ‘evil foreign force’ who are trying to disrupt social cohesion within the country.

Noteworthy enough, Hu Xijin’s own IP location was not displayed on his Weibo account, as some celebrities seem to have been excluded from this measure or can decide themselves whether or not they would like to display their IP location or not.

One Weibo user wrote: “Twitter can follow its own regulations in banning Trump, while Weibo can transcend its own regulations and not show Hu Xijin’s IP location.”

For recent articles Covid-19 topics on Chinese social media, check here.

By Manya Koetse

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Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China and Covid19

‘Voices of April’: The Day After

“The best way to make videos go viral is by censoring them.”

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On April 23, a day after the video ‘Voices of April’ briefly took over social media before it was censored, the trending topic of the day is a hashtag related to new Covid cases reported in Shanghai.

Shanghai reported higher Covid-19 cases and deaths on Friday than the five days prior, which showed a daily decline in new cases. Shanghai reported a total of 23,370 new cases (including 20,634 asymptomatic ones), the municipal health commission said Saturday. A related hashtag by Xinhua News received over 910 million views on Weibo on Saturday (#上海新增本土确诊2736例无症状20634例#).

Although the hashtag was initiated by state media to inform about the Shanghai Covid situation, netizens started using it to criticize Shanghai’s handling of the crisis, with more commenters questioning China’s zero-Covid strategy. Similarly, other state media-initiated hashtag places also became online spaces where Weibo users vented their frustrations earlier this month.

Besides the ongoing online criticism and vocal disagreement with China’s Covid handling and policies, there are also many who express shock at the recent crackdown of any form of protest or criticism regarding the situation in Shanghai.

“‘Voices of April’ has been shutdown all over the internet, I’m simply dumbfounded,” one person said about the popular video that contained real recordings of events that happened during the city’s lockdown.

“If you still can find the video anywhere, forward it,” another person writes.

Besides Voices of April (四月之声), there have also been other videos over the past week that are meant to expose the mishandling of the Covid situation in Shanghai.

One of them is titled Farewell, Language (再见语言), another one is Shanghai Late Spring (上海晚春).

Farewell, Language (再见语言) is a 42-second sound art video by artist Yang Xiao (杨潇), who used over 600 commonly used propaganda phrases from Chinese official channels and randomly broadcasted the audio in the community where he lives.

The anti-epidemic workers just continue their work and do not seem to notice anything out of the ordinary at all. The video shows how this kind of language has been so normalized that for most, it has just become background noise in their everyday life – without even noticing nor critically assessing its meaning or logic anymore.

The Shanghai Late Spring (上海晚春) video is a compilation of video footage from the Shanghai lockdown, showing people struggling to get food, violent altercations between anti-epidemic workers and residents, people living in deplorable conditions in quarantine centers, and more (link to video).

The video uses the song Cheer Up London by Slaves, its chorus being:

You’re dead, already, dead, dead, already-ready
Dead, already, dead, dead, already-ready
Dead, already, dead, dead, already-ready
Dead, already, dead
.”

One Weibo commenter responded to the video in English, using a text from Les Misérables: “Do you hear the people sing / Singing the song of angry men / It is the music of a people / Who will not be slaves again!” The phrase “do you hear the people sing” was also used by other social media users to address the situation in Shanghai and the censorship of related topics.

“The best way to make videos go viral is by censoring them,” one commenter replied.

Read our previous article about ‘Voices of April’ here.

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse, with contributions by Miranda Barnes

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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