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Chinese Elementary School Textbook Triggers Controversy for Being “Tragically Ugly”

This elementary schoolbook by the People’s Education Press went viral for being ugly.

Manya Koetse

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The illustrations in a Chinese schoolbook series for children have triggered controversy on social media platform Weibo, where the hashtag “People’s Education Press Math Teaching Material” (#人教版数学教材#) attracted over 860 million views by Thursday afternoon, with the “People’s Education Press Mathbook Illustration Controversy” (#人教版数学教材插图引争议#) garnering over 190 million views.

The illustrations went viral after some netizens spotted that the quality of the design in one math textbook series stood out from other books in how ‘aesthetically displeasing’ it is.

The children depicted in the teaching material have small, droopy eyes and big foreheads. Some commenters think their clothing also looks weird and that the overall design is just strange and “tragically ugly.”

Some images depicting little boys also drew controversy for allegedly showing a bulge in the pants. Adding girls sticking out their tongues, boys grabbing girls, a reversed Chinese flag, and some depictions of children’s clothing in the American flag colors, many people think the books are not just ugly but also have “evil intentions.”

Besides the people who think the design of the textbook series is so ugly that it must have been purposely drawn like this, there are also those who are angry, suggesting China has thousands of talented art students who would welcome a project like this and do it much better.

Some parents are also concerned that such poor quality design will negatively influence the aesthetic appreciation of the children using the books.

Fueling the controversy is the fact that the textbook in question has been published and designed by a team of relatively influential and experienced designers and publishers.

The design was done by, among others, Lu Min (吕旻) and Zheng Wenjuan (郑文娟) of the Beijing Wuyong Design Studio (北京吴勇设计工作室). The book is published by the People’s Education Press.

The People’s Education Press (PEP) is a major publishing house directly under the leadership of the Ministry of Education. Founded in 1950, it is responsible for compiling and publishing all kinds of teaching material for elementary education.

The textbook already caught the attention of some parents in early May. One parent shared photos of the textbook illustration on Q&A site Zhihu.com, writing: “This textbook is so ugly! How did it ever pass the review?”

The ugly textbook design has made many netizens look back on their own childhood textbooks, suggesting that more traditional Chinese design is much better than what is being produced nowadays.

Old textbook design shared online for comparison.

On May 26, the People’s Education Press responded to the controversy on Weibo. In its statement, the publishing house said it would reevaluate its elementary school mathematics textbooks illustrations and improve the quality of the design. In doing so, the publishing house said it would welcome feedback from the public. The statement soon received over 600,000 likes.

Professional graphic design artist Wuheqilin also weighed in on the discussion (read more about Wuheqilin here). In a lengthy Weibo post, Wuheqilin argues it is too easy for people to share their old textbook covers and images to show how much better they used to be, blaming poor design on the quality of illustrators in modern times.

According to Wuheqilin, it is not so much a matter of illustrators who have become worse, but of publishing houses saving more money on illustrations. Publishers do not prioritize design and are still offering the same prices to illustrators as they did a decade ago.

“The market has expanded, illustrators’ prices have gone up, but the philosophy of publishing houses hasn’t kept up with the times. This has led to them not really raising their budgets. When I entered the industry some 12 years ago, publishers could still a good artist for 500-800 RMB [$75-$120] to do a fine cover illustration, but now it would be difficult to find an artist to do it for 8000 RMB [$1188]. Around 2015 I was asked by a publishing house to do the cover of a sci-fi novel series they produced, and the process of our talks all went smoothly, but when I quoted my price they looked displeased and told me that even if they would do their best to give me the highest budget possible, it would still only be one-tenth of my quoted price. The price I quoted was just the normal price for a game poster illustration at the time. I never spoke to that publisher again afterward. And this was 2015, let alone how the situation is nowadays.”

This is not the first time Chinese school textbooks trigger controversy online. In 2017, an elementary school sexual education textbook caused a stir for being “too explicit” (read here).

UPDATE TO THIS STORY HERE.

Read more about (controversial) Chinese children’s books here.

By Manya Koetse

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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  1. Avatar

    Laszlo Toth

    August 23, 2022 at 7:10 pm

    Guess pareidolia ain’t just for crazy Christians. Crazy Communists like it too.

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China Brands & Marketing

About Lipstick King’s Comeback and His ‘Mysterious’ Disappearance

After Li Jiaqi’s return to livestreaming, the ‘tank cake incident’ has become the elephant in the room on social media.

Manya Koetse

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Earlier this week, the return of China’s famous livestreamer Li Jiaqi, also known as the ‘Lipstick King’, became a hot topic on Chinese social media where his three-month ‘disappearance’ from the social commerce scene triggered online discussions.

He is known as Austin Li, Lipstick King, or Lipstick Brother, but most of all he is known as one of China’s most successful e-commerce livestreaming hosts.

After being offline for over 100 days, Li Jiaqi (李佳琦) finally came back and did a livestreaming session on September 20th, attracting over 60 million viewers and selling over $17 million in products.

The 30-year-old beauty influencer, a former L’Oreal beauty consultant, rose to fame in 2017 after he became a successful livestreamer focusing on lipstick and other beauty products.

Li broke several records during his live streaming career. In 2018, he broke the Guinness World Record for “the most lipstick applications in 30 seconds.” He once sold 15000 lipsticks in 5 minutes, and also managed to apply 380 different lipsticks in another seven-hour live stream session. Li made international headlines in 2021 when he sold $1.9 billion in goods during a 12-hour-long promotion livestream for Alibaba’s shopping festival.

But during a Taobao livestream on June 3rd of this year, something peculiar happened. After Li Jiaqi and his co-host introduced an interestingly shaped chocolate cake – which seemed to resemble a tank, – a male assistant in the back mentioned something about the sound of shooting coming from a tank (“坦克突突”).

Although Li Jiaqi and the others laughed about the comment, Li also seemed a bit unsure and the woman next to him then said: “Stay tuned for 23:00 to see if Li Jiaqi and I will still be in this position.”

The session then suddenly stopped, and at 23:38 that night Li wrote on Weibo that the channel was experiencing some “technical problems.”

But those “technical problems” lasted, and Li did not come back. His June 3rd post about the technical problems would be the last one on his Weibo account for the months to come.

The ‘cake tank incident’ (坦克蛋糕事件) occurred on the night before June 4, the 33rd anniversary of the violent crackdown of the Tiananmen student demonstrations. The iconic image of the so-called ‘tank man‘ blocking the tanks at Tiananmen has become world famous and is censored on China’s internet. The control of information flows is especially strict before and on June 4, making Li’s ‘tank cake incident’ all the more controversial.

But no official media nor the official Li Jiaqi accounts acknowledged the tank cake incident, and his absence remained unexplained. Meanwhile, there was a silent acknowledgment among netizens that the reason Li was not coming online anymore was related to the ‘tank cake incident.’

During Li’s long hiatus, fans flocked to his Weibo page where they left thousands of messages.

“I’m afraid people have been plotting against you,” many commenters wrote, suggesting that the cake was deliberately introduced by someone else during the livestream as a way to commemorate June 4.

Many fans also expressed their appreciation of Li, saying how watching his streams helped them cope with depression or cheered them up during hard times. “What would we do without you?” some wrote. Even after 80 days without Li Jiaqi’s livestreams, people still commented: “I am waiting for you every day.”

On September 21st, Li Jiaqi finally – and somewhat quietly – returned and some people said they were moved to see their lipstick hero return to the livestream scene.

Although many were overjoyed with Li’s return, it also triggered more conversations on why he had disappeared and what happened to him during the 3+ months of absence. “He talked about a sensitive topic,” one commenter said when a Weibo user asked about Li’s disappearance.

One self-media accountpublished a video titled “Li Jiaqi has returned.” The voiceover repeatedly asks why Li would have disappeared and even speculates about what might have caused it, without once mentioning the tank cake.

“This cracks me up,” one commenter wrote: “On the outside we all know what’s going on, on the inside there’s no information whatsoever.”

“It’s tacit mutual understanding,” some wrote. “It’s the elephant in the room,” others said.

Some people, however, did not care about discussing Li’s disappearance at all anymore and just expressed joy about seeing him again: “It’s like seeing a good friend after being apart for a long time.”

By Manya Koetse 

Elements in the featured image by @karishea and @kaffeebart.

 

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Brands & Marketing

Chinese Actor and State Security Ambassador Li Yifeng Detained for Soliciting Prostitutes

Li Yifeng is not exactly living up to his role as spokesperson for the Ministry of State Security.

Manya Koetse

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Chinese actor and singer Li Yifeng (李易峰) went top trending on Chinese social media today. The actor, who previously starred as brand ambassador for the Ministry of State Security and played Mao Zedong in The Pioneer, has been detained for visiting prostitutes.

On January 10 of 2021, China celebrated its very first National Police Day to give full recognition to the police and national security staff for their efforts. For this special day, the Ministry of State Security launched a promo video starring Chinese actor Li Yifeng as the National Police Ambassador (#李易峰国安形象传片#). But today, it turned out that Li might not have been the best man for the job.

Chinese official media reported on September 11 that the 35-year-old actor has been detained for soliciting prostitutes. The hashtag “Li Yifeng Detained for Visiting Prostitutes” (#李易峰多次嫖娼被行政拘留#) received nearly two billion views on Weibo on Sunday; the hashtag “Beijing Police Informs that Li Yifeng Solicited Prostitutes” (#北京警方通报李易峰多次嫖娼#) received a staggering three billion views.

Shortly after the news was announced, various brands for which Li served as a brand ambassador announced that they were no longer working with the actor. Lukfook Jewellery, Mengniu Dairy, Honma Golf, Panerai, Prada, Sensodyne, King To Nin Jiom, and other brands declared that they had terminated their contract with Li (#多个品牌终止与李易峰合作#).

Li rose to fame in 2007 when he participated in the Chinese My Hero talent show. He later debuted as a singer and became a successful actor, starring in various Chinese TV dramas and films. Li became especially popular after starring in Swords of Legends and won an award for his role in the 2015 Chinese crime film Mr. Six (老炮儿). He would go on to win many more awards. One of his biggest roles was starring as Mao Zedong in the 2021 blockbuster The Pioneer (革命者).

According to Global Times, Li was previously announced as one of the celebrities attending the Mid-Autumn Festival Gala on CCTV on Saturday night, but his name was later deleted from the program.

“I had never expected my idol to collapse like this,” some disappointed fans wrote on Weibo.

In a ‘super topic’ community dedicated to the star, some fans would not give up on their idol yet: “Where is the proof? Besides the Beijing police statement, where is the actual proof?”

On Li Yifeng’s Weibo page, where the actor has over 60 million fans, nothing has been posted since September 5.

The Huading Awards, a famous entertainment award in China, announced that they cancelled Li Yifeng’s title of “Best Actor in China” (#华鼎奖取消李易峰中国最佳男主角等称号#).

“He lost all he had overnight,” some commenters wrote. “Celebrities generally get cancelled for two things: one is evading taxes, the other is sleeping around,” one popular comment said: “So in a nutshell, pay your taxes and don’t sleep around.*”

“Why do you even need to see a prostitute when you’re so good-looking?” others wondered.

One Weibo user (@大漠叔叔) wrote: “Have a good head on your shoulders and just remember one thing. It does not matter how good your reputation is, or how many titles you have, how much the audience loves you, how much the fans embrace you, how many awards you get, it won’t protect you. Stay clear-headed, merit does not outweigh faults! You can’t cross the moral bottomline nor cross the boundaries of the law. You can be canceled just like that.”

By Manya Koetse 

* This comment is loosely translated here, but the Chinese is quite funny because the words ‘taxes’ and ‘sleeping’ sound similar. “明星塌房的两个主要原因:一个睡,一个税。 简而言之:该税的税,不该睡的别睡.”

 

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Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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