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China Youth & Education

Girls’ Charity Project Funds Boys Instead: Online Anger over ‘Spring Buds Program’

The ‘Spring Buds’ charity supposedly only focused on helping girls, but it turns out this is not the case.

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A charity fund that was supposedly dedicated to girls’ education in rural China has been found to fund the education of boys, triggering anger online.

The Chinese charity “Spring Buds Program” (春蕾计划), a project meant to advance girls’ education launched by the CCTF (China Children and Teenagers’ Fund 中国儿童少年基金) has come under fire for providing financial aid to schoolboys in China.

The “Spring Buds” project, which falls under the All-China Women’s Federation, has received the China Charity Award in the past for its efforts to promote girls’ education. The program was launched in 1989 to help girls in China’s impoverished rural areas to go to school, improve literacy rates among China’s young girls and women, and empower girls to strengthen their influence in their local communities.

This week, the charity’s focus has come under scrutiny after it became known that of the 1267 students receiving financial aid as part of one of ‘Spring Buds’ scholarship programs, there were 453 male students.

The topic triggered wider online discussions on Chinese social media on gender inequality in China.

Some commenters argued that boys, even in impoverished areas, are generally still better off than girls due to a persisting gender preference for boy children.

Weibo users also pointed out how there are multiple non-gender specific charity programs in China, and that ‘Spring Buds’ is one of the few focused on girls only – arguing that it should thus also really be assisting solely girls.

As the news about ‘Spring Buds’ coincided with this week’s launch of the Global Gender Gap Index report, some Weibo users also wondered why Chinese official media would quote this report and mention Japan’s worsening gender equality, while not mentioning anything about the status quo of gender equality in China.

The CCTF responded to the controversy via their official Weibo account on December 17th, stating that although its program was initially focused solely on girls, this year’s project funding was also allocated to impoverished male students who needed “urgent help.”

The organization further noted that they will be more transparent to charity donors in the future about how their funds are allocated.

Although the hashtag “Anger over Spring Bud Project Subsidizing School Boys” (#春蕾计划资助男生引质疑#) was used on social media by several Chinese media outlets to report the issue, the hashtag page is no longer accessible on Weibo at time of writing.

By Manya Koetse and Miranda Barnes
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Featured image photo by Ray Chan.

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  1. Pingback: Minitrue Diary, January 10 2020: GDP Revisions, Girls’ Education Charity Scandal, Trade Deal, Economic Census #chinesenews - Chinese News Feed Aggregator

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China Memes & Viral

Prohibited to Promote Top Students, Chinese Schools Are Praising their Excellent ‘Fruit’ Instead

Who knew Chinese schools were so good at harvesting fruit?

Manya Koetse

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It is that time of the year again: China’s gaokao results are in. Chinese schools that are proud of their top-scoring students would like to scream it from the rooftops, but they are banned from doing so. So they are now posting about their very successful fruit production instead.

This week, the scores came out for China’s gaokao (高考), the National Higher Education Entrance Examinations that took place earlier this months.

The exams are a prerequisite for entering China’s higher education institutions and are taken by students in their last year of senior high school. Scoring high grades for this exam can give high school students access to a better college, which enlarges their chances of obtaining a good job after graduation.

Those who succeed in becoming top scorers in their field and area are known as the gāokǎo zhuàngyuán (高考状元, ‘gaokao champions’). Gaokao champions are usually widely praised, not just by families and friends, but also by their hometowns and schools for which the top-scoring students are their pride and unique selling point.

But since 2018, as explained in this article, it is prohibited for Chinese media and schools to give publicity to gaokao top scorers. The Chinese Ministry of Education banned the promotion of top achievers in line with Xi Jinping Thought, emphasizing the value of equality and sociability instead.

This year, local authorities again reiterated the message that in order to set the right example and “establish the correct orientation of education,” the hyping up of school exam results and publishing top score rankings are strictly prohibited.

Because of the Ministry of Education guidelines, schools can not openly flaunt the successes of their top scorers, but some have found creative ways to do so anyway.

“Of a batch of 1320 ripe mango’s, there are over hundred weighing more than 600 grams,” one school in Guangxi’s Nanning wrote. The ‘weight’ refers to the score, with 600 being a very high score (the maximum score is usually 750, depending on the field and area). “”[We] picked a mango weighing as much as 696 grams, the king of Qinzhou fruit. Two fruit dealers in the capital have already heard of it and are eager to take it.”

Besides mango’s, there were also other schools mentioning their successful production of ‘plums or peaches.’

One blog by Jiangchacha (姜茶茶) listed various examples of schools boasting about their ‘fruit harvest’ in social media posts.

The blog explained that some schools in Guangxi used the mango metaphor because Guangxi has some of the country’s largest mango-producing regions. Meanwhile, the word for ‘peaches and plums’ in Chinese (桃李) also refers to one’s pupils or disciples.

Another school’s post said: “It is harvest season (..), and the campus is fragrant with peaches and plums, and fruitful results!”, adding that “a total of 2400 high quality peaches and plums have been harvested, and over 93% are of high quality!”

There was also one school that mentioned other schools were below them in scores, writing that its “excellence rate” was “clearly ahead of the three other big gardens on the east coast.”

“Our king peach weighs no less than 689 grams,” another school announced. There were also schools that did not discuss fruit but were making references to fish, trees, and high-speed trains instead.

The issue of schools reporting their ‘harvest’ became a trending topic on Weibo, where some found it very funny. But others also voiced criticism that schools cannot publish about some of their students being gāokǎo zhuàngyuán, top scorers.

“There is nothing to hide, the exam scores are the result of hard work by both the teachers and students,” one popular comment said, with others replying: “Why wouldn’t you announce the scores? It might inspire other students!”

“This entire guideline is just nonsense,” another typical comment said.

Meanwhile, some netizens suggested that Sichuan schools could use pandas as a metaphor for their top scorers, while Chongqing could use chili peppers next year, with others suggesting other types of fruit that could be used in these ‘covered-up’ gaokao score publications. It’s bound to be another fruitful year in 2023.

Want to read more about gaokao? Check out more related articles here.

By Manya Koetse
With contributions by Miranda Barnes

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Photo by Bangyu Wang on Unsplash

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China Digital

From Teacher to Livestreamer: Ecommerce Move is Game Changer for China’s New Oriental Education

New Oriental is going from classroom to e-commerce. Online shopping has never been more educational.

Manya Koetse

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After laying off 60,000 staff last year, Chinese private education company New Oriental is now offering unexpected new employment opportunities for teachers in the livestream market. Changing e-commerce channels into virtual classrooms, New Oriental has hit the sweet spot with Chinese netizens.

Last year, an unprecedented crackdown on China’s private education sector left many teachers unemployed and worried about their future.

China’s so-called ‘double reduction’ (双减) policy was announced in August of 2021 and targeted “excessive homework” and off-campus tutoring for students in the mandatory nine-year education system. The new regulations imposed strict sanctions on existing private education institutions, forcing them to register as non-profit organizations. Foreign investment in the private tutoring sector was also banned.

One of the companies that was hit particularly hard by this policy is New Oriental (新东方), the largest provider of private educational services in China. Following the crackdown, the company suffered huge losses and dismissed 60,000 employees.

Facing the new regulations, including the ban on for-profit tutoring in subjects on the school curriculum, New Oriental tried to keep its head above water by exploring new markets and ideas within the private education sector. For example, the company launched a special program to train parents on how to tutor their K-12 children themselves. New Oriental called it their “excellent parenting” (优质父母) training class.

Now, nearly a year later, another initiative by New Oriental has become an online hit. Inspired by the success of livestream e-commerce in China, the tutoring company started its own livestream channels. Although New Oriental already introduced its e-commerce business in late 2021, with founder Yu Minhong (俞敏洪) sometimes hosting the sessions himself, it had not been as much of an online success until it recently introduced bilingual livestream e-commerce sessions.

Now, tutors-turned-sellers are teaching viewers English – or sometimes other subjects – while selling (agricultural) products via the Douyin app. Whether they are selling fruit, rice, or even shrimp, New Oriental’s livestream hosts are grabbing every opportunity to teach their viewers a new word or concept, often using a whiteboard to introduce new vocabulary.

Whatever they’re selling, New Oriental’s livestream hosts make sure it’s educational.

One reason for New Oriental becoming a viral hit is because of Dong Yuhui (董宇辉), who is one of the experienced teachers now selling products online. Dong’s bilingual livestreams are particularly successful among viewers because of his enthusiasm, fluency in English, witty jokes, personal stories, and talent for singing.

Teacher Dong recently had a breakthrough moment with his June 10th livestream, during which he sold bags of rice using English. He has since attracted over nine million viewers. While thanking all viewers for their support in a recent Weibo post, Dong described himself as a “ordinary peasant boy.”

Dong Yuhui (董宇辉) is one of the livestreamers that have turned New Oriental’s e-commerce into a viral hit.

Besides Dong, there are also other popular hosts. English teachers Ming Ming, Yoyo, and Dun Dun are all loved by viewers for their charm and wit.

Although various kinds of social e-commerce categories are particularly popular in China, this new phenomenon of combining education + e-commerce + livestream is appreciated by many netizens who like to learn something while being entertained and perhaps also buying something. “I don’t know whether to place an order or to make notes,” has become a popular comment. Another commenter said: “As a kid I took your class, and now I buy your goods.”

Others say that they like the calm way in which the livestreams are presented, posing a stark contrast to other livestreams where the hosts are hyping up products and urging people to buy fast and buy more.

On June 15th, news came out that New Oriental’s stocks had surged by more than 25% following its livestreaming success.

Although some Weibo users predict that this is just a temporary trend, others think that the educational livestream model is here to stay: “New Oriental really started a new business venture, and I’m learning a lot through their livestream sessions.”

By Manya Koetse
With contributions by Miranda Barnes

Image via Weibo

Read related article: China’s Crackdown on Tutoring Schools: Concerned Parents and Teachers on Weibo

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