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Growing Virtual Bamboo for Real Pandas: Weibo’s Panda Movement

There is a giant panda movement happening on Weibo, and there are two sides to it.

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Watching panda livestreams online, sharing worries over pandas in captivity, and now raising a virtual panda to help grow bamboo – Weibo has a panda movement going on, and it is a giant one.

Last month, the account ‘Panda Guardians’ (@熊猫守护者) sent out a video on Weibo focused on the topic of saving pandas in Shaanxi by planting more bamboo. In a month, the video gained around 1,5 million views and much online support.

The video by the ‘Panda Guardians’ was the follow-up to a Weibo-based game where users can gain points which can be used for “growing bamboo” for a virtual panda – which actually funds the planting of real bamboo in Shaanxi.

In the game, which received much online appreciation, a virtual panda pet gets ‘fed’ with the bamboo grown by the points users receive by getting registered for the game, posting it on Weibo, inviting friends, etc. Players also get a cute panda badge on their Weibo account for ‘raising’ their own virtual panda.

In the Panda Guardian game, users can feed their ‘panda’ bamboo by sharing, commenting, and inviting friends.

For every 10,000 hours of time Weibo netizens collectively raise their virtual panda, the China Virescence Foundation (中国绿化基金会, China’s organization for planting trees) promises to foster and plant actual bamboo trees in the Qinling mountain range in Shaanxi, one of the regions where most of China’s remaining wild pandas live.*

 

“Chinese netizens can play a role in giant panda conservation – even if the scientific community may not be fully onboard.”

 

The panda game is just one of many ways in which Weibo’s ‘panda movement’ manifests itself. Weibo user Kyle Obermann (@欧阳凯kyle), an environmental photographer in China, recently posted a short documentary on Weibo about panda conservation in the forests of Sichuan, which gained over 500,000 views in a few days time.

“The whole issue of panda conservation and what it means to be a ‘panda guardian’ in real life and online is all over Weibo right now,” Obermann told What’s on Weibo: “It’s an interesting example of how Chinese netizens can play a role in giant panda conservation – even if the scientific community may not be fully onboard.”

What Obermann refers to, is that besides the positive comments to online initiatives taken by organizations as the ‘Panda Guardians’ and their Weibo game, there is also some criticism from the environmental community for the focus on “planting bamboo” as a solution for the problem of the panda’s vulnerability of extinction.

“It is not so much the lack of bamboo that is the panda’s problem, it is the lack of a natural living environment that is undisturbed by human intervention,” they said.

Obermann’s short documentary highlights the tough journey of those commited to the conservation of the wild giant panda in China.

But, according to Obermann, the online ‘panda movement’ does make a difference in raising awareness for the protection of the wild giant panda, and also in creating a wider understanding amongst social media users for those people who spend their time plowing through the forests through wind and rain in doing their jobs monitoring and protecting the giant panda.

 

“There are dozens of accounts on Weibo dedicated to the giant panda and its conservation.”

 

Besides the ‘Panda Guardians’ and people such as Obermann, there are dozens of other accounts on Weibo dedicated to the giant panda and its conservation. On the iPanda channel (@iPanda熊猫频道), people can watch live streams and videos of the pandas at the China Conservation and Research Center for the Giant Panda (@中国大熊猫保护研究中心).

On the iPanda channel, viewers can follow the everyday life of pandas at the research base.

The great interest in pandas on Chinese social media just shows that the giant panda really is China’s most beloved animal. It the cultural symbol of China, and is generally called a ‘national treasure’ (国宝).

Its well-being and protection, both in the wilderness as in captivity, has been a state priority since the 1960s, when China’s first wild animal protection reserve focused on panda protection was opened in northern Sichuan (Wanglang Reserve, 1965).

Apart from the pandas that are kept at China’s various panda reserves, there are also pandas in zoos across China, from Beijing to Chongqing, and from Guilin to Guangzhou.

Over the past few years, it is the circumstances of some of the pandas in Chinese zoos that have caused multiple controversies. Previously in 2013, 2015, 2016 and 2017, netizens posted photos of the apparent unhealthy pandas at specifically the Lanzhou Zoo, and expressed concerns and outrage over their well-being.

 

“I’m furious to see some netizens even slandering our base for not providing enough food for the pandas.”

 

At times, the love of Weibo’s fierce and protective panda might go too far. This week, the famous Chengdu Giant Panda Breeding Research Base was collectively accused of cruelty on social media networks when visitors claimed its bears were ill and mistreated.

The accusations started when people posted images online that showed some pandas at the Research Base with white scabs around their eyes.

Netizens accused the Chengdu Research center of mistreatment of its pandas after photos were posted online showing a panda with white scabs around its eyes (photo: China Daily).

The Straits Times reports that an article that went viral on January 23 also accused the Chengdu base of using their pandas for commercial gains, not giving them enough food, and that it violated the wellbeing of the animals by allowing visitors to take pictures and hug with a giant panda in exchange for donations.

On January 24, the research base denied all rumors of mistreatment of its pandas and explained that three of its pandas recently contracted an eye disease that is now being treated by its experts. It also denied that its pandas were being used for commercial gains.

The Straits Times quotes Zhang Zhihe, chief of the Chengdu Research Base, in saying: “I’m furious to see some netizens even slandering our base for not providing enough food for the pandas.”

Zhang also said it was not true that the research base allows people to hug pandas and charge money for it. “That never happened once,” he said.

 

“We understand your love for the giant pandas, but we all have our own way of expressing it.”

 

There are two sides to Weibo’s ‘panda movement’. On one side, the love of Chinese netizens for their ‘national treasure’ goes so far that everybody seems to have become a panda expert – quick to point their fingers at researchers and shout abuse when a panda seems unwell to them.

In January of 2017, the China Conservation and Research Center for Giant Panda (中国大熊猫保护研究中心) addressed this kind of criticism on Weibo in January. While they thanked Chinese online panda lovers for their concerns, they also asked them to stop posting abusive comments towards them and their employees. They wrote:

We understand your love for the giant pandas, everyone here at the China Giant Panda Conservation Research Center loves them, but we all have our own way of expressing it. For you it means you raise your concerns by posting blogs in the middle of the night, for us it means that our employees work night shifts taking care of the pandas, watching the monitors and keeping records.”

Despite that these online movements at times arguably may go too far, the silver lining is that they help in making people more aware of the importance of the conservation of the panda and environmental protection at large.

The TFBoys support panda conservation.

The Weibo-game by the ‘Panda Guardians,’ also backed by popular celebrities such as the members of Chinese boy band TFBoys (12.9 million fans on Weibo), has succeeded in creating an online buzz in which Weibo users are trying to reach a collective goal that helps the panda conservation movement.

By now, the hashtag ‘Panda Guardians’ (#熊猫守护者#) has reached the top three of top public causes on Weibo.

“Together we can do it, help grow bamboo and help the pandas,” many netizens post. If anything, this kind of panda movement at the very minumum shows that netizens are hopeful that their online efforts will actually make an offline change.

By Manya Koetse

* How the money for this ‘virtual to actual bamboo’ campaign is actually raised is not explained by the organization, although it might make sense that both Sina Weibo and its advertisers are involved as they profit from social media users spending more hours on the Weibo platform by playing this game. If you have more insights into this specific topic, we would like to hear from you.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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In China’s “Kua Kua” Chat Groups, People Pay to Be Praised [Updated]

Money can’t buy you love, but in these ‘kua kua’ groups, they can buy you praise.

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Social media is often called a battlefield, but in these Chinese WeChat ‘Kua kua’ groups (夸夸群), people will praise you no matter what you do or say.

A new phenomenon has become a hot topic on Chinese social media these days. ‘Kua kua’ groups (夸夸群) are chat groups where people share some things about themselves – even if they are negative things – and where other people will always tell them how great they are, no matter what.

Kua kua groups (夸 ‘kuā‘ literally means ‘praise’) have become all the rage in China. People seem to love them for the mere fact that it makes them feel good about themselves.

The format is clear. Person A tells about something that is on their minds, and asks people for positive feedback. Person B, C, and D will then come forward and tell them how good or pretty they are, sometimes based on their profile photo.

One could say: “Hi everyone, I’ve just turned down a job offer, but now my future is full of uncertainty, please compliment me.” Then people in the chat group will respond and say things such as: “You look like the type of person who knows exactly what they want.”

The Kua kua praise group phenomenon allegedly began within the online community of Xi’an Jiaotong University – although some claim it was Shanghai’s Fudan University – when one person asked others in a chat group to compliment them. The idea started to compliment and praise others, and so a trend was born; first, in university (BBS) chat groups, and now on WeChat and beyond the realm of universities.

The phenomenon has been around for at least six years, but only recently started gaining widespread attention on Chinese social media. According to China’s Toutiao News, virtually every college now has its own ‘praise group.’

But the praise does not always come for free. Although many (college-based) chat groups are free to join, people who want to be complimented and are not yet a member of an existing group can join Kua kua groups when they pay for it. On Chinese e-commerce platform Taobao, there are various online shops that sell a ‘Praise group’ membership starting from 50 yuan ($7,5) per person, going up to 188 yuan ($28).

The time of praise is limited to five minutes unless you pay more. The quality of the compliments you’ll be getting also depends on how much you pay. Some groups allegedly consist of “students of great talent,” and the number of people complimenting one person could reach up to 500 people.

The contents of the praise could literally be anything. A simple “I want to be praised” comment could get a variety of reactions from “your hat looks nice” to “the fact that you’re so honest and straightforward about what you want is something that is hard to come across in this day and age,” to “you used a period mark [at the end of your sentence], you must be someone who is very persistent in reaching your goals.”

The fact that the “Kua kua” phenomenon is such a success in China might relate to its culture, where humility and modesty are considered ideal in day-to-day communications. When given a compliment, it is common in China to deny it or to suggest that the person giving the compliment is much better than they are (also see Cheng 2003, 30).

These chat groups, however, break away from the dominant cultural interactions: people don’t have to be polite in responding to the compliments and can wallow in the praise they paid for.

Although not as big as the “Kua Kua” group phenomenon, these kinds of groups also exist in the English-language social media sphere. On Reddit’s “Toast Me” page, for example, there are some 92,000 subscribers participating in asking and giving positive feedback to others, albeit unpaid.

The people giving compliments in the Chinese Kua kua groups are random people, some students, some staff of Taobao stores, who get hongbao, red envelopes with digital money gifts, for contributing to the group. According to some reports, some ‘customers’ end up staying the group and become a part of the team themselves.

We will follow up on this later: we booked a ‘five-minute praise session’ ourselves, but are still awaiting admission to the group…

 

Update: Our Kua Kua Experience

 

So what is the Kua kua experience like? We decided to try out for ourselves and purchased a 5-minute praise session through Taobao for 50 yuan ($7,5) from a seller that had a good rating.

After the purchase is completed, the seller will contact you with details asking for your WeChat ID. After adding, they will ask you what your ‘problem’ or issue is, and you will be put in a virtual queue until your turn comes up to be praised.

You’ll then be added to a WeChat group that has your name in the headline (ours was something like “Manya you can do it”) and that has around 200 participants.

The message posted by us was:

Hello, I’m Manya (Dutch). I’ve been studying Chinese for more than ten years. In fact, I’m afraid to say it may even be more than 13 years, but I still often don’t understand what Beijing taxi drivers are saying. Even studying every day won’t help. I’ve been learning for so many years, yet I often still don’t understand what the old people in Beijing are saying. It’s a bit embarrassing. I think my Chinese is still not good enough. I can’t understand the ‘crosstalk’ [comedy sketches] during the Spring Festival Gala at all. It makes me feel a little dispirited.

Within a matter of seconds, the screen then just fills up with positive feedback and emoji. There are dozens of comments, and they almost go too fast to read them all.

Some of the responses:

You’re great, and even I don’t understand Beijing taxi drivers.

Stay confident in yourself!

You’re so cool.”

You can type so many Chinese characters, who’d say your Chinese is not good enough?!

Manya, you’re so fantastic.”

None of us understand what old people in Beijing are saying.

Chinese is just not easy to study, the fact that you’ve been doing it for so long already shows how great you are.”

It’s incredible that you’ve already come this far.”

A woman who is so motivated about studying really moves me, you’re my role model, you make me want to study more English.”

During the praise session, the group leader will occasionally post a hongbao [envelope with money] for the participants to receive in return for their compliments.

After five minutes, the session ends, and the people will send out some last words of encouragement. The group leader will personally thank you for being part of the group, and later, you’ll be removed from the group as the people will move on to the next person who is waiting in line to be praised.

How does it feel to be praised by some 200 people, receiving hundreds of compliments? It’s overwhelming, and even though you know it’s all just an online mechanism, and that it doesn’t matter who you are or what you say, it still makes you glow a little bit inside.

Although some experts quoted by Chinese state media warn people not to rely on these praise groups too much, there does not seem to be much harm in allowing yourself to be complimented for some minutes from time to time.

Other people reviewing the same Kua kua group apparently feel the same: “I’m super satisfied, the result is amazing.”

By Manya Koetse  and Miranda Barnes

Featured image via hexun.com.

References

Cheng, Winnie. 2003. Intercultural Communication. Amsterdam, John Benjamins Publishing.

Spotted a mistake or want to add something? Please email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Youth Federation: Ban Minors from Live Streaming Platforms

If implemented, this would mean a big blow to China’s live streaming market.

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More than 45% of Chinese live stream users are minors. A new proposal by the China Youth Federation wants to ban those under the age of 18 from broadcasting in China’s booming live streaming environment.

Chinese minors will no longer be able to do live streaming if it is up to the All-China Youth Federation (ACYF, 中国青联). The China Youth Federation submitted the proposal during the Two Sessions (Lianghui), China’s largest annual legislative meetings.

The China Youth Federation is an organization to represent China’s youth groups founded in 1949, that has the Communist Youth League of China as its core.

China’s live streaming market is booming. Sina News reports that some 425 million netizens used live streaming platforms in 2018. According to the Online Information Center of the Communist Youth League, Chinese minors are particularly active live streamers: 6.4% of live stream users are primary school students, 18.3% of them are junior high school students and 20.3% are senior high schoolers.

There are dozens of live streaming platforms in China, with this list of apps, including the short video & live stream platforms Douyin and Kuaishou, being among the most popular ones. If the law would be implemented, China’s thriving live streaming market would certainly suffer a big blow.

Earlier this week, Sixth Tone already reported that “protecting minors online” would be among one of the important themes discussed by tech leaders at the Two Sessions.

On Saturday, March 9, the hashtag “Proposal to Ban Minors from Engaging in Livestreaming” (#建议禁止未成年人担任网络主播#) [basically meaning “prohibiting minors from being online hosts”] became top trending on Weibo, attracting more than 180 million views. Various Chinese state media sources state that the live streaming industry is in “a state of chaos” and needs stricter control to protect minors, who could easily come into contact with “vulgar” and “inappropriate” content through live streaming platforms.

The ban could be realized by implementing stricter controls on the registration process of China’s various live-streaming networks. This could suggest that the measures would go beyond minors just being banned from live streaming themselves.

“I support this proposal, live streaming platforms are not appropriate for minors,” a popular comment said, with many Weibo users agreeing: “Young people should focus on their schoolwork instead.”

But not everyone agrees with stricter controls on China’s online platforms. One commenter wrote: “Officials can have multiple wives, rich people have multiple women, yet if common people watch live streams where some vulgar language or sensitive content occasionally pops up, then it’s not allowed.”

“What should be banned is vulgar content, not minor users,” others write.

Earlier this week, Beijing News reported that Yan Xiaohong (阎晓宏), director of the Chinese Copyright Association, also submitted a proposal relating to minors using the internet. Yan’s proposal goes much further than that of the ACYF: he suggests that special online platforms should be developed for minors, and argues that it is not good for China’s youth to be able to access the same online content as adults.

By Manya Koetse 

Spotted a mistake or want to add something? Please email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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