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“Hi, Mom!” Box Office Hit Sparks ‘When My Mum Was Younger’ Trend on Weibo

The touching Chinese hit movie “Hi, Mom” has sparked an emotional trend on Weibo.

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The movie Hi, Mom is all the rage in China, where social media is flooding with hashtags, photos, and texts celebrating moms and the bond between mothers and daughters. One big discussion is focused on all the things daughters would tell their younger moms: “Please don’t marry dad.”

If you could travel back in time and meet your mum before she had you, what would you say to her? What would you do?

This question is the idea behind Hi, Mom (Chinese title Hi, Li Huanying 你好,李焕英), the box office favorite in China this Spring Festival. The movie is directed by Jia Ling (贾玲), who also plays the female protagonist. For comedian Jia Ling, who is mostly known for her sketches during the Spring Festival Gala, this movie is her directorial debut.

Hi, Mom tells the story of Jia Xiaoling (Jia Ling) who is devastated when her mother Li Huanying has a serious accident one day. Jia is especially grief-stricken because she feels she has not become the daughter she wanted to be for her mother. When she finds herself transported back in time to the year 1981, she meets her young mother before she was her mum, and becomes her friend in the hopes of making her happy and change her life for the better.

From the movie “Hi, Mom”

Li Huanying is also the name of Jia Ling’s own mother, who passed away when Jia was just 19 years old. Jia Ling reportedly did not make the movie because she wanted to be a director, but because she wanted to tell her mother’s story.

The film has become super popular since its debut on February 12 and raked in 2.6 billion yuan (over $400 million) within five days. On day five alone, the movie earned $90 million.

The movie has sparked various trends on Chinese social media. One of them is an online ‘challenge’ for daughters to post pictures of mothers when they were young. The hashtag “Photo of My Mother When She Was Young” (#妈妈年轻时的照片#) received 120 million views on Weibo by Wednesday. Another hashtag used for this ‘challenge’ is “This is My Li Huanying” (#这是我的李焕英#). The hashtags have motivated thousands of netizens to post photos of their mother before she became a mom.

The trend has not just sparked an online movement to celebrate and appreciate mothers – it also offers an intimate glance into the lives of Chinese older women and shows just how different the times were when they were young. This also gave many daughters a new appreciation of their mothers.

“I used to have many wishes,” one female Weibo user wrote: “But now I just hope to make my mum happy.” Others praised their mother’s beauty (“My mum is so pretty!”) and said that they are proud to look like their mom, although some also complained that they had not inherited their mother’s looks.

The trend has also provided an opportunity for a moment of self-reflection for some. Seeing the unedited photos of their younger mothers, some called on female web users to stop losing themselves in ‘beautifying’ photo apps that alter their facial features, saying they will not have normal photos of themselves in the future that show their true (and unedited) natural beauty.

 

“Don’t marry dad, don’t believe his sweet talk.”

 

There is also another hashtag trending in light of Hi, Mum. It is “If You Could Go Back to Before Your Mum Married” (#如果穿越回妈妈结婚前#) and started with one popular fashion influencer (@一扣酥) asking her followers what they would want to tell her.

“Don’t marry dad. Don’t believe his sweet talk,” one person replied, with many others also writing that they would want to tell their younger mom not to marry their fathers: “I would tell her to look for someone who loves her, and not for someone she loves,” one person responded.

“Please leave dad,” another Weibo user writes, adding that her father drank too much and would hit her mother.

“Don’t feel like you need to marry because you’re older,” another daughter writes: “Don’t get into a ‘lightning wedding’ and don’t care so much about what other people say.”

“Live for yourself for once,” a blogger named ‘Zhi Zhi El’ wrote, with another young woman named Yumiko writing: “Don’t close your bookshop, be independent and confident, don’t listen to everything dad says, and don’t become a housewife.”

But there are also those who are happy with the way things turned out: “Mum! Marry dad! He’s good!”

In the end, most commenters just want one thing. As this Weibo user (@·__弑天) writes: “Mum, I just hope you have a happy life.”

 
By Manya Koetse
with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China and Covid19

‘Voices of April’: The Day After

“The best way to make videos go viral is by censoring them.”

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On April 23, a day after the video ‘Voices of April’ briefly took over social media before it was censored, the trending topic of the day is a hashtag related to new Covid cases reported in Shanghai.

Shanghai reported higher Covid-19 cases and deaths on Friday than the five days prior, which showed a daily decline in new cases. Shanghai reported a total of 23,370 new cases (including 20,634 asymptomatic ones), the municipal health commission said Saturday. A related hashtag by Xinhua News received over 910 million views on Weibo on Saturday (#上海新增本土确诊2736例无症状20634例#).

Although the hashtag was initiated by state media to inform about the Shanghai Covid situation, netizens started using it to criticize Shanghai’s handling of the crisis, with more commenters questioning China’s zero-Covid strategy. Similarly, other state media-initiated hashtag places also became online spaces where Weibo users vented their frustrations earlier this month.

Besides the ongoing online criticism and vocal disagreement with China’s Covid handling and policies, there are also many who express shock at the recent crackdown of any form of protest or criticism regarding the situation in Shanghai.

“‘Voices of April’ has been shutdown all over the internet, I’m simply dumbfounded,” one person said about the popular video that contained real recordings of events that happened during the city’s lockdown.

“If you still can find the video anywhere, forward it,” another person writes.

Besides Voices of April (四月之声), there have also been other videos over the past week that are meant to expose the mishandling of the Covid situation in Shanghai.

One of them is titled Farewell, Language (再见语言), another one is Shanghai Late Spring (上海晚春).

Farewell, Language (再见语言) is a 42-second sound art video by artist Yang Xiao (杨潇), who used over 600 commonly used propaganda phrases from Chinese official channels and randomly broadcasted the audio in the community where he lives.

The anti-epidemic workers just continue their work and do not seem to notice anything out of the ordinary at all. The video shows how this kind of language has been so normalized that for most, it has just become background noise in their everyday life – without even noticing nor critically assessing its meaning or logic anymore.

The Shanghai Late Spring (上海晚春) video is a compilation of video footage from the Shanghai lockdown, showing people struggling to get food, violent altercations between anti-epidemic workers and residents, people living in deplorable conditions in quarantine centers, and more (link to video).

The video uses the song Cheer Up London by Slaves, its chorus being:

You’re dead, already, dead, dead, already-ready
Dead, already, dead, dead, already-ready
Dead, already, dead, dead, already-ready
Dead, already, dead
.”

One Weibo commenter responded to the video in English, using a text from Les Misérables: “Do you hear the people sing / Singing the song of angry men / It is the music of a people / Who will not be slaves again!” The phrase “do you hear the people sing” was also used by other social media users to address the situation in Shanghai and the censorship of related topics.

“The best way to make videos go viral is by censoring them,” one commenter replied.

Read our previous article about ‘Voices of April’ here.

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse, with contributions by Miranda Barnes

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China and Covid19

The Voices of April – The Online Rise of a Shanghai Protest Video

‘Voices of April’ is the biggest topic in China’s Covid social media era since the death of Dr. Li Wenliang.

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Voices of April is a video containing edited audio snippets that show the reality of a Covid-stricken Shanghai where residents struggle with feelings of powerlessness. The video seeped into every corner of WeChat, but not long after, it was gone.

On Friday, April 22, a video was shared on Chinese social media and when the evening fell, it suddenly was on everybody’s smartphone screen.

Voices of April (四月之声) is a compilation of real audio snippets from conversations recorded in Shanghai throughout April, providing an emotional and heart-wrenching account of what residents in Shanghai have gone through since the Covid crisis started in their city.

By early Saturday morning, Beijing time, the Voices of April (四月之声) video had seeped into every corner of WeChat. Not long after, it was gone.

The video, made by a person named ‘Cary’, first seemed to have appeared online on Friday with the following message:

One month after the outbreak of the epidemic in Shanghai, I’ve seen too many online voices coming by which then soon disappeared. Over time, I’ve become somewhat desensitized, but some things shouldn’t have happened. Since they did, they shouldn’t be forgotten. Too many of our compatriots have suffered in ways that could have been avoided. I made a video, as objective and realistic as possible, as a record to remember the voices of April, and hope that all of them will pull through.”

The video in question, embedded below, is almost six minutes long. (Update: Here is a link to a version including English subtitles.)

It starts its narrative on March 15, just a day before Shanghai introduced its so-called “grid screening” strategy – meaning that every resident in a city Covid key area would do two nucleic acid tests within 48 hours. That day, the total amount of Covid cases since the onset of the outbreak in early March was 1156. The audio is real – as all snippets are – and was recorded during an official Shanghai Epidemic Prevention and Control news conference.

“Right now, Shanghai has no lockdown, and there is no need for a lockdown,” the spokesperson can be heard saying, while the video shows aerial footage of Shanghai city.

The video then jumps to March 26, when the total number of cases since the beginning of the outbreak had risen to 12,527 (asymptomatic and symptomatic combined), the daily new added cases being 2676.

Still, Shanghai officials can be heard saying that there will ‘never be a lockdown’ in the city, suggesting that Shanghai is not just important for Shanghai, it is important for the economy of the entire country.

The video then shows its title page: Voices of April.

The video, showing aerial footage of Shanghai for the entire six minutes, then continues with snippets of audio fragments starting at the beginning of April, with worried residents calling local authorities to voice their concerns about their personal situation after the sudden announcement of a phased lockdown in Shanghai on March 27.

Through dozens of audio snippets, we hear the voices of residents, delivery drivers, community workers, parents, children, Covid patients, pet owners, volunteers, and more.

In doing so, through the words of those who witnessed it, Voices of April raises the issues that so many have been concerned about over the past 25 days or more. Shanghai residents going hungry; food supplies going to waste due to mismanagement and failing logistics; parents and children being separated in quarantine facilities; people unsuccessfully trying to get urgent care for a medical emergency in their family; cancer patients being unable to return to their homes after getting chemotherapy at the hospital; Covid patients arriving at centralized quarantine locations that have no supplies nor beds; a desperate mother who finds herself calling out to neighbors to get medicine for her sick child in the middle of the night; pet owners in tears over their dog being killed by anti-epidemic workers.

“The virus is not killing people, the hunger is,” one voice can be heard saying.

“Distribute supplies! Distribute supplies! Distribute supplies!” a group of people can be heard shouting.

Through the audio snippets, it becomes clear that it’s not just residents who have been suffering throughout this whole ordeal – it’s the entire city, including its volunteers and community workers who are also helpless in helping others due to the policies in place.

The video ends with a black and white screen showing the characters “上海, 早日康复” (Shànghǎi, zǎorì kāngfù): “Shanghai, get well soon.”

Not long after the video went viral, Wechat and Weibo users discovered they were no longer able to forward the file, and soon all links to the video ended up leading to a ‘404’ deleted message.

The censorship seemingly only added fuel to fire. “[You want] war? War it is!”, some said, with others posting images protesting the censorship: “You can’t censor the unity of the people of Shanghai!”

Straight away, netizens started coming up with various alternative ways to refer to the title of the video to circumvent censorship, suggesting that there can never be a ‘zero policy’ when it comes to silencing people’s voices.

Nevertheless, alternative hashtags and phrases were also soon taken offline, such as the hashtag “The Voices of Shanghai” (#上海之声#).

“You can’t treat everything that’s being deleted as something that never happened,” one Weibo user wrote. Another commenter said: “What are you deleting? For what? What is so terrible for us to know that you’ve come so quickly to censor it?”

“It’s just a record of actual events, what good does it do to censor it? Originally, we were just sad, not angry. Now it’s a revolt of the people. A cover-up only makes matters worse.”

The only time during China’s Covid era when there was an online outpouring of anger comparable to this instance is probably when Li Wenliang passed away – the doctor who was initially silenced when he tried to warn others about the outbreak of the novel coronavirus (read more here). His death, and the censorship surrounding it, also led millions of people to vent their frustrations online. The censorship, as in this case, only added fuel to the fire.

One word that many people commenting on the Voices of April video use after seeing it is ‘powerlessness’: “I watched the Voices of April. Putting all of the powerlessness together, this world seems even more helpless.”

“Tonight is the night of the deleted voices [404之声],” one Weibo user wrote.

For context:
Growing frustrations during early outbreak of the city’s Covid crisis
Children and parents being separated for isolation
Pet dog killed by anti-epidemic worker
Deplorable conditions at quarantine locations

Update, also read: Voices of April, The Day After.

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse, with contributions by Miranda Barnes

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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