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Questions Surrounding the Death of 14-Year-Old Russian Model in China

“A 14-year-old model, isn’t that considered child labor?,” netizens wonder.

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The passing of a 14-year-old Russian model made headlines this week after media reports claim excessive hours and bad employment conditions contributed to the girl’s sudden death. The Chinese model agency that hired her denies allegations of her alleged “slave contract.”

The death of the 14-year-old Russian model Vlada Dzyuba has sparked discussion both inside and outside China about the working circumstances of foreign models in China. The young model passed away on October 27 during a two-month stay in China for the Shanghai Fashion Week.

Various media, including English-language newspaper Siberian Times, reported the girl fell ill due to exhaustion and meningitis after a 13-hour Shanghai fashion show, blaming the heavy workload for her condition.

It is also claimed the young model only made approximately $8 a day after paying her airfares, hotels, and food, and that she had no medical insurance in China.

Dzyuba’s mother told a Russian television channel that her daughter had called her from her work in China saying: “Mama, I am so tired. I so much want to sleep.”

The girl, originally from Perm, was hired by Chinese model agency ESEE and has been in China for more than 60 days before she got sick. She was legally allowed to work as a model in the PRC.

ESEE Model Management issued a statement on Weibo about Dzyuba’s death on October 29.

In the statement, the modeling agency says: “Friends from the media, colleagues from the fashion world, we are so sorry to have lost an angel. We’re grieving over Vlada’s passing.”

The agency also reports the details about the final days of Dzyuba, saying she was hired by ESEE for a total of three months. After the Shanghai Fashion Week ended on October 18, the model was sent out to Yiwu, Zhejiang, for a project from October 23 to 27.

Although the model agency claims Dzyuba has various moments of rest during October 24 (at 10:00, 12:00 and 17:00), she started feeling unwell during the night and was sent back to Shanghai on the 25th where she was taken to a hospital at 18:00.

Her Russian contacts were informed when her health deteriorated the next day. Dzyuba passed away on Friday, October 27, at 7:36.

While the statement included no medical details, Voice of America reports that a hospital record provided by the agency listed multiple causes of death, including sepsis, a life-threatening illness caused by the body’s response to an infection.

On Weibo, Dzyuba’s death sparked many discussions, with netizens wondering: “14 years old? Why was she allowed to work in China?” or “Wouldn’t this be considered child labor?”

“Children are children, do not let them become money-making machines,” another Weibo user said.

“Even if she passed away from an infection, was this not brought about due to a lowered immune system because of overwork?,” others wonder.

There are also netizens who ask about the responsibility of the Russian modeling agency: “Generally the treatment of foreign models in China is very good (..) Either this model already had health issues, or the Russian company arranged too much work for her in China.”

South China Morning Post reported about foreign models in China last year, writing that there is an increased demand in China for foreign models, especially from eastern Europe, where the wages are comparatively low and from where the air fair to the PRC is relatively inexpensive.

With so many questions remaining unanswered, Russian diplomatic staff have reportedly been asked to investigate the circumstances of Dzyuba’s death.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Comic & Games

KFC China’s Psyduck Toy is a Viral Hit

As Psyduck goes viral, KFC Children’s Day toys are deemed “too childish for children but just perfect for us adults.”

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American fast-food chain KFC recently introduced three new Pokémon toys to go with its kids’ meals in various regions across China, with one of the toys, in particular, becoming a viral hit: Psyduck (可达鸭).

The new Pokémon toys were introduced on May 21st to celebrate Children’s Day (June 1). As reported by Shanghai Daily, the toys are randomly distributed in Children’s Day meals and will be released in different regions at different times.

Psyduck is a yellow duck-like Pokémon that is known to be confused because it’s bothered by headaches. One of the reasons why the Psyduck toy might be more popular than its fellow (Pikachu) toys, is because it dances, with its arms going up and down, and because of the catchy tune that starts once it starts moving. Psyduck is also a bit more dopey and ‘uncool’ than Pikachu, which makes him all the cooler (remember the Peppa Pig craze?)

Since its release, many people have been going crazy over the KFC toy. Psyduck fans have been hunting for the KFC treasure, and some have even turned it into a side business: they offer their services in getting as many KFC meals as necessary before grabbing the Psyduck toy – you’ll have to pay for their meal – and they’ll send the toy to their ‘customers’ later on.

The #Psyduck hashtag saw the first spike on Weibo on May 21st, the day of its release, when it received nearly 135 million views.

Although the toys were released for Children’s Day, most of these Psyduck fans are not kids at all. In one interview moment that went viral, an older man was asked about the Psyduck while he was standing in line at KFC. “I’m only here because my son wants it,” the man says. When he is asked how old his boy is, he answers: “He’s over thirty years old.”

A popular comment about the craze over the kids’ meal toys said: “This toy is perhaps too childish for children, but it’s just perfect for us adults.” The comment received nearly 20,000 likes.

If you buy a set meal including the toy, you will spend in between 59-109 yuan ($9-$16), but the reselling price of Psyduck has reportedly been as high as US$200 for just the Pokémon figure alone. KFC China has stated that it does not support this kind of reselling.

Illustration about the Psyduck crazy by New Weekly (@新周刊).

Especially among students, it has become popular to stick messages to the arms of the dancing Psyduck with motivational or humorous messages. Some students say the Psyduck keeps them company while they are studying.

Since short funny videos featuring Psyduck are going viral on Weibo and Douyin, a lot of Psyduck’s appeal relates to its social media success and joining in on the hype. People post videos of themselves unboxing their Psyduck, introducing it to their cat, imitating it, or they use the Psyduck in various creative ways.

This is not the first time for KFC toys to become a national craze. Earlier this year, KFC came out with limited edition blind boxes in a collaboration with Chinese toymaker Pop Mart. To get one of the dolls, customers needed to buy a 99 yuan (US$15.5) family set meal.

But the blind box sales also sparked criticism from China’s Consumer Association for promoting over-purchasing of its food and causing food waste. In order to get all of the six collectible dolls, including the rarest ones, customers would start buying many meals just for the dolls. As reported by SCMP at the time, one customer went as far as to spend US$1,650 on a total of 106 meals to collect all six dolls.

KFC is the most popular fast-food chain in China. People outside of China are sometimes surprised to find that KFC is so hugely popular in the mainland.

As explained in the book written about KFC China’s popularity (“Secret Recipe for Success“), its success story goes back to 1987, when the restaurant opened its first doors near Tiananmen Square in Beijing. Some reasons that contributed to KFC’s success in China are the popularity of chicken in China, the chain’s management system, the restaurant’s adaptation to local taste, and its successful marketing campaigns.

Now, Psyduck can be added as one of the ingredients in KFC China’s perhaps not-so-secret recipe for success.

By Manya Koetse

With contributions by Miranda Barnes

Featured image via @Baaaaaaaaal, Weibo.com

Image via Weibo

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China Arts & Entertainment

Chinese Elementary School Textbook Triggers Controversy for Being “Tragically Ugly”

This elementary schoolbook by the People’s Education Press went viral for being ugly.

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The illustrations in a Chinese schoolbook series for children have triggered controversy on social media platform Weibo, where the hashtag “People’s Education Press Math Teaching Material” (#人教版数学教材#) attracted over 860 million views by Thursday afternoon, with the “People’s Education Press Mathbook Illustration Controversy” (#人教版数学教材插图引争议#) garnering over 190 million views.

The illustrations went viral after some netizens spotted that the quality of the design in one math textbook series stood out from other books in how ‘aesthetically displeasing’ it is.

The children depicted in the teaching material have small, droopy eyes and big foreheads. Some commenters think their clothing also looks weird and that the overall design is just strange and “tragically ugly.”

Some images depicting little boys also drew controversy for allegedly showing a bulge in the pants. Adding girls sticking out their tongues, boys grabbing girls, a reversed Chinese flag, and some depictions of children’s clothing in the American flag colors, many people think the books are not just ugly but also have “evil intentions.”

Besides the people who think the design of the textbook series is so ugly that it must have been purposely drawn like this, there are also those who are angry, suggesting China has thousands of talented art students who would welcome a project like this and do it much better.

Some parents are also concerned that such poor quality design will negatively influence the aesthetic appreciation of the children using the books.

Fueling the controversy is the fact that the textbook in question has been published and designed by a team of relatively influential and experienced designers and publishers.

The design was done by, among others, Lu Min (吕旻) and Zheng Wenjuan (郑文娟) of the Beijing Wuyong Design Studio (北京吴勇设计工作室). The book is published by the People’s Education Press.

The People’s Education Press (PEP) is a major publishing house directly under the leadership of the Ministry of Education. Founded in 1950, it is responsible for compiling and publishing all kinds of teaching material for elementary education.

The textbook already caught the attention of some parents in early May. One parent shared photos of the textbook illustration on Q&A site Zhihu.com, writing: “This textbook is so ugly! How did it ever pass the review?”

The ugly textbook design has made many netizens look back on their own childhood textbooks, suggesting that more traditional Chinese design is much better than what is being produced nowadays.

Old textbook design shared online for comparison.

On May 26, the People’s Education Press responded to the controversy on Weibo. In its statement, the publishing house said it would reevaluate its elementary school mathematics textbooks illustrations and improve the quality of the design. In doing so, the publishing house said it would welcome feedback from the public. The statement soon received over 600,000 likes.

Professional graphic design artist Wuheqilin also weighed in on the discussion (read more about Wuheqilin here). In a lengthy Weibo post, Wuheqilin argues it is too easy for people to share their old textbook covers and images to show how much better they used to be, blaming poor design on the quality of illustrators in modern times.

According to Wuheqilin, it is not so much a matter of illustrators who have become worse, but of publishing houses saving more money on illustrations. Publishers do not prioritize design and are still offering the same prices to illustrators as they did a decade ago.

“The market has expanded, illustrators’ prices have gone up, but the philosophy of publishing houses hasn’t kept up with the times. This has led to them not really raising their budgets. When I entered the industry some 12 years ago, publishers could still a good artist for 500-800 RMB [$75-$120] to do a fine cover illustration, but now it would be difficult to find an artist to do it for 8000 RMB [$1188]. Around 2015 I was asked by a publishing house to do the cover of a sci-fi novel series they produced, and the process of our talks all went smoothly, but when I quoted my price they looked displeased and told me that even if they would do their best to give me the highest budget possible, it would still only be one-tenth of my quoted price. The price I quoted was just the normal price for a game poster illustration at the time. I never spoke to that publisher again afterward. And this was 2015, let alone how the situation is nowadays.”

This is not the first time Chinese school textbooks trigger controversy online. In 2017, an elementary school sexual education textbook caused a stir for being “too explicit” (read here).

UPDATE TO THIS STORY HERE.

Read more about (controversial) Chinese children’s books here.

By Manya Koetse

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