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Top 10 Most Popular Smartphones in China 2017 (According to Weibo)

Just before the biggest online shopping events of the year, these are the most popular smartphone brands in China 2017 – a top 10 list compiled by What’s on Weibo.

Manya Koetse

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The sales of smartphones are going through the roof during China’s annual e-commerce shopping festival Single’s Day (11/11). What smartphone brands and models are the most popular on Chinese social media this year?

 
UPDATE! Now read our Top 10 of Most Popular Chinese Smartphones in 2018 and check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)
 

The countdown to Single’s Day, China’s annual largest online shopping event on November 11, is about to start. Smartphones are always amongst the top-selling items during the yearly big sale, and the various newly-launched models are hitting the social media top trending topic lists on a daily basis weeks before. Time to take a look into what phones are currently most popular amongst Chinese netizens.

Sina News recently reported that an increasing number of young Chinese consumers are willing to spend their entire monthly income or even more on a new mobile phone. Since more than 95% of Internet users in China use mobile devices rather than desktop computers to go online, chosing the right mobile is all the more important for Chinese consumers.

And for this season, the ‘right mobile’ (1) has a futuristic ‘bezel-less’ screen without edges: the bigger, the brighter, the better. With the growing importance of selfies in this social media era, the perfect phone of the moment (2) also has a high-performing front facing camera. It is also noteworthy that (3) many of the hottest phones of this moment come in various sizes and especially in various trendy colors to offer buyers more choice, tailored to their personal taste.

To create more insight into the most popular smartphone brands in China, we have compiled a list of ten Weibo smartphone brands with the most followers here.* Note that we did not include the iPhone, because despite the various channels related to iPhone on Weibo, there is no official iPhone channel.

To give you an indication, however, the Sina Weibo iPhone User Channel (@微博iPhone客户端) has a staggering 53.3 million followers – which would still make it one of China’s most popular mobile phones on social media, despite its declining popularity due to competition from domestic brands. The launch of the iPhone X on Friday is also a much-anticipated one in China.

The following smartphones currently have the largest following on Sina Weibo. With Single’s Day coming up, all brands are promoting their latest models, giving a hint to consumers on what to buy for the big November 11 online sales:

 

1. OPPO @OPPO企业官方微博

27.222.000+ followers

The number one smartphone brand in China – according to Weibo – is Oppo, a Guangdong-based brand officially launched in 2004. Oppo is mainly known for targeting China’s young consumers with its trendy designs and smart marketing. In 2016, the brand was ranked as the number 4 smartphone brand globally.

Right before Single’s Day, Oppo is now pushing forward its newest Oppo R11s model phone on social media. The phone will be released on November 2, and together with the much-anticipated R11s Plus model, could become one of the top-sellers on November 11.

Oppo is launching the Oppo R11s as a smartphone that is not just beautiful (with an all-screen ‘bezel-less’ display), but also smart. The phone can be unlocked within 0.08 seconds through the latest facial recognition technology.

Oppo’s smartphones are known as excellent selfie-making-tools, and its latest model is also promoted for having a 20-megapixel front and back camera. Oppo uses the Weibo hashtag ‘Oppo’s All-New 20MP Front&Back R11s’ (#OPPO全新前后2000万R11s#) to discuss the new model. On Tuesday, two days before the official launch, the hashtag was already viewed over 640 million times. There’s no pricing announced yet (will update). Update: prices start at CNY 2999 (±450$).


 

2. Vivo @Vivo智能手机

23.337.000+ followers

Vivo is another Chinese domestic brand that has gained worldwide success, first entering the market in 2009. Its headquarters are based in Dongguan, Guangdong.

On September 30, Vivo launched its Vivo X20 Plus and VivoX20, the successor of best-seller Vivo X9. With a price of CNY 2,998 (±$450) on JD.com, it is a popular phone that offers some advanced features, 6.01 inch (18:9) full view display, and dual camera setup, for a very reasonable price.

The popularity of the Vivo X20 is evident on Weibo. Hashtag (#vivo全面屏手机X20#) has been viewed over a billion times.

(NB: there is something noteworthy about the Weibo account of Vivo, which had 23+ million followers on October 26, and a staggering 29+ million followers only five days later. Although most reputable brands do not want to associate their brand with fake accounts, it is possible that some fans were bought – or perhaps the brand has just hugely gained popularity over the past week. In that case, it is actually Vivo that is the number one on this list. For now, we’ll stick to the follower numbers as counted between October 24-27.)


 

3. Xiaomi @小米

16.872.000+ followers

Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers.

The Xiaomi (Mi) brand was initially often called an ‘iPhone copycat,’ but it is now a trendsetting brand in the smartphone business. With its 2016 Mi Mix model, the brand was among the first to ditch thick bezels and go beyond the 16:9 aspect ratio to introduce the ‘all screen’ or ‘bezel-less’ screens, which are all the buzz now. The Mi Mix became one of the year’s hottest smartphones.

The Mi Mix 2, Xiaomi 6, and Xiaomi Note 3 are the devices currently being promoted through the Xiaomi official Weibo channel.

With a Phillipe Starck design and premium IPS LCD screen, the Mi Mix 2 has already been getting ravenous reviews on tech sites. Some reviews, however, do note its ‘underperforming camera.’

The ‘Xiaomi Note 3’ topic #小米Note3# is also very popular on Weibo, where it has received 560 million views thus far.

It is sold for CNY 2199 (±330$) on JD.com; much cheaper than the Mix 2 which is sold for approximately CNY 3299 (±496$). With a price of CNY 2999 (±450$), the Xiaomi 6 is in between.


 

4. Honor (荣耀) @荣耀手机

16.638.000+ followers

Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past year. Rather than focusing on hyping up its brand name through celebrity campaigns, Honor focuses on great value for money.

On the brand’s Weibo account, it promotes its Honor V9 and Honor V9 Play as the to-buy models for November 11. The latter is currently sold for as low as CNY 999 (±150$). The Honor V9 starts at CNY 2599 (±390$).

Both the Honor V9 (#荣耀V9#) and Honor V9 Play (#荣耀V9play#) have received a lot of attention on social media this year, with millions of views and comments.

The Honor V9 has a 5.7-inch curved glass screen. It has dual SIM and an internal storage of either 64GB or 128GN expandable to 256GB by microSD.

The latest Honor models are available in multiple trendy colors. But above all of this, it is the affordability that makes this phone popular.

 

5. Huawei @华为

14.631.000+ followers.

Huawei remains to be one of China’s top smartphone brands. Its new model Huawei Mate 10, the follow-up to last year’s Mate 9, became a trending topic on Weibo earlier this week, with the hashtag #华为Mate10# receiving over 480 million views in some days time.

In China, the Mate 10 (128GB) is available at approximately CNY 4499.00 (±675$). With its thin bezels, 5.9-inch display, fingerprint sensor, fast-charging battery, and trendy colors (Midnight Blue, Titanium Gray, Mocha Brown, Pink Gold), this model forms a serious competition to the iPhone X.


 

6. Meizu @魅族科技

13.509.000+ followers.

Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (Huáng Zhāng 黄章) in 2003. Since then, it has grown out to be the 11th best-selling smartphone maker in the world.

Its newest model is the Pro 7, starting from CNY 2499 (±375$), follows all the latest trends: it has thin bezels, a strong battery and dual camera, and a slick design. The model is also available in various colors, which is one of the major trends of the season – of course, a pink edition is crucial nowadays.

 

7. Samsung @三星

8.690.000+ followers.

Samsung has three official accounts on Weibo; Samsung Electronics, Samsung China, and Samsung Galaxy. The latter, by far, has the most followers of the three. This account, with well over 8,5 million followers, is fully dedicated to Samsung’s high-end mobile phones.

The brand is now especially highlighting its Samsung Galaxy Note 8 model. Starting from CNY 6980 (±1050$) this is amongst the most expensive popular smartphones around.

Despite the fact that it is high-tech, the phone has not seen a very warm welcome in China. There could be various reasons for this; political tensions between Korea and China over THAAD, Samsung’s harmed reputation over its battery catastrophe, or simply the fact that Chinese consumers are value-oriented.

The Note 8 is barely any bigger than the cheaper Galaxy S8+. Although Samsung’s Note series became all the rage when they set the ‘phablet’ trend, the newest flagship models of other brands all have comparably large, bezel-less screens. With phones such as the Huawei Mate 10, the Xiaomi Mix 2, Oppo R11s, iPhone X, and Vivo X20, Samsung Note 8 is facing some serious competition within its range.


 

8. Sony Xperia 索尼Xperia

4.471.900+ followers.

Sony Xperia is the only Japanese brand amongst China’s most popular smartphone brands.

The brand is currently promoting its Xperia XZ Premium, which was first spotted in red back in May when it appeared on Weibo.

The Xperia XZ Premium has a 5.2-inch LCD display and specific rectangular design. With 1,3 million views for the ‘Xperia XZ Premium Launch’ (#索尼xperia xz1发布#) topic on Weibo, the phone is currently not amongst the top hottest models in China.

The brand is promoting its smartphone’s “3D Creator” on Weibo. This feature allows users to scan their face, food, or other objects and makes a 3D avatar of it that can be shared on social media or 3D print. “Can I take a picture of an Xperia XZ Premium and then make a 3D print of an Xperia XZ Premium?”, some netizens jokingly comment.

The model was officially launched in China on October 27, its price (64GB/red) is approximately CNY 6399 (±962$) – a lot more expensive than the budget-friendly red Honor V9.

 

9. Gionee @金立

3.134.000+ followers.

Gionee is a Chinese smartphone manufacturer based in Shenzhen, Guangdong. Founded in 2002, it is one of China’s largest mobile phone manufacturers.

Gionee is now actively promoting the successor of last year’s M6: the M7 model, which was launched in September 2017.

Its campaign for this phone actively focuses on China’s 30-something generation who are worried about their career and (young) children. Perhaps because Gionee is one of the older brands amongst its new smartphone competitors, it tells the 30-somethings “we’re growing (and advancing) together.”

The M7 has a 6.01-inch full HD display, fingerprint sensor, DUAL-sim, and goes with the trend with its full view 18:9 display. It is priced around CNY 2799 (±420$).

 

10. Nubia @努比亚

2.518.000+ followers.

As with Meizu and Gionee, Nubia is a Chinese brand that is generally less well-known in Europe or America than other Chinese brands such as Xiaomi or Huawei. Nevertheless, Nubia, owned by parent company ZTE, has been doing very well in China’s top-scoring smartphone lists since it was officially launched in 2015.

Before Single’s Day, the brand is now promoting its newly-launched Z17S and Z17 Mini S model. The first is priced around CNY 2999 (±450$) and the latter is more budget-friendly with CNY 1999 (±300$).

The Z17S (#努比亚Z17S#) competes with all the more expensive flagship models in offering users a 5.73 inch full HD+ screen of 18:9 ratio, and two cameras on the front. It comes in colors black and blue.

An addition to the list

With 2.2+ million followers on Sina Weibo, OnePlus (@一加手机) should also be mentioned here.

Founded in 2013, OnePlus (一加科技) is a relatively new Chinese smartphone brand. Its headquarters are based in Guangdong. The brand’s One Plus 5 model is currently also popular on Sina Weibo, despite being the most expensive phone (CNY 4288/645$) the brand has ever made.

Recent top-selling lists

A recent top 30 list (in Chinese, September 27) of best-sold smartphones on e-commerce platform Tmall shows the following top 10:

 

1. Honor8 32 GB (¥1099/±165$)
2. iPhone7 Plus 32GB (¥5198/±785$)
3. Vivo X9 64GB (¥2598/±392$)
4. Huawei Mate9 32 GB (¥2899/±437$)
5. Oppo RII 64GB (¥2999/±452$)
6. Samsung Galaxy S8 64GB (¥5688/±858$)
7. Honor V9 64GB (¥2699/±407$)
8. Oppo R9S Plus 64 GB (¥3199/±482$)
9. Gionee M2017 128 GB (¥6999/)
10. Moto Z 65 GB (¥3699/±558$)

 

According to this week’s (last week of October) best-selling smartphones (热卖排行), Suning and JD.com – some of China’s top mobile phone retailers – both show a different top 3:

Suning:

1. Apple iPhone 8 64GB
2. Apple iPhone 8 Plus
3. Xiaomi Redmi 4x 64GB

 

JD.com:

1. Xiaomi Mix2 64GB
2. Xiaomi 6 128 GB
3. Vivo X20 64 GB

 

The many different top smartphone lists on Chinese tech and e-commerce sites show that smartphone trends are changing fast, and also suggests that best-phone-lists on Chinese media sites often differ from each other for various reasons.

According to some predictions by experts on Weibo, the hottest phones of this year’s online e-commerce festival on November 11 will be the iPhone X, Xiaomi MIX2, Meizu Pro 7, Oppo R11, Vivo X20 and the OnePlus 5.

By Manya Koetse

* This list does not take the possible use of manipulated followers into account here.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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6 Comments

6 Comments

  1. Avatar

    Ed Sander

    November 6, 2017 at 3:25 am

    OnePlus is basically owned by Oppo.

    I personally wouldn’t look at Weibo followers or online sales to determine the popularity of smartphones. As you mentioned, zombie-followers can be bought and ‘old followers’ do not necessarily have to use that phone anymore.

    Online sales on specific platforms are influenced by promotions and do not take into account the offline sales, which are pretty important for brands like Oppo, Vivo and Huawei.

    I would advise to look at figures by the IDC instead. Earlier this year, based on market share, the top 5 was: Huawei, Oppo, Vivo, iPhone and Xiaomi.
    Another source, Gfk, showed the same ranking in May, while market research firm Counterpoint had Apple and Xiaomi switching places.

    Ed

    • Avatar

      admin

      November 6, 2017 at 3:37 am

      It is true that popularity on Weibo does not necessarily represent sales figures. This is just a list we wanted to provide of the brands with most following on Weibo, of which the hashtags of new model announcements are topping the trending topics lists daily. If readers are looking for a different type of list they should certainly follow the lists you advice.

  2. Avatar

    Compare phones side by side

    January 9, 2018 at 2:32 pm

    This is really one of the best post and great information about smartphones, I liked it and enjoyed reading it. Keep sharing such an important posts

  3. Avatar

    mobile makr

    January 30, 2018 at 11:48 am

    oppo and vivo are no.1 stupid phones xxxxxxxxx 🙁

  4. Avatar

    Srinivas

    February 8, 2018 at 6:50 pm

    Well, the article very much useful about top china mobiles. Also read about top 5 Indian Smart phones (Non-China) with price and specification
    CLICK ON LINK
    http://gstrendsnow.blogspot.in/2018/02/top-5-indian-brand-smart-phones-non.html

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China Brands, Marketing & Consumers

Show-Inspired Journeys: Chinese Netizens Explore Next Travel Destination Through Favorite TV Series

The rising influence of Chinese TV dramas on tourism highlights the synergy between entertainment & social media in China, serving as a powerful tool for travel promotion.

Wendy Huang

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The Chinese TV series Meet Yourself has significantly boosted the popularity of Dali in Yunnan. The series’ success, coupled with the official funding behind it, not only underscores the impactful role of Chinese dramas in tourism but also illustrates how Chinese travel destination promotional strategies are being reshaped in a competitive post-Covid era.

On December 25th, the Dali Bai Autonomous Prefecture’s Culture and Tourism Bureau in Yunnan Province, Southwest China, announced a proposed subsidy of 2 million yuan ($282k) for the Chinese TV series Meet Yourself (去有风的地方).

The news soon went trending on Weibo (#去有风的地方获200万元补助#). Many found it noteworthy, especially since the announcement clarified that this funding is part of the prefecture’s special fund for cultural and tourism industry development, and the TV series was the only project under consideration.

There are several reasons why Dali might consider this strategy.

Firstly, Dali plays a pivotal role in Meet Yourself. Launched in January 2023, the TV series quickly became an online sensation, achieving an impressive rating of 8.7 out of 10 on Douban—a platform in China similar to IMDb. Spanning 40 episodes, the series features actress Liu Yifei (刘亦菲), renowned for her role in Disney’s live-action Mulan, and Chinese actor Li Xian (李现).

Promotional image for Meet Yourself (去有风的地方).

The narrative follows a white-collar worker in her mid-30s who, following her best friend’s unexpected cancer diagnosis and subsequent passing, embarks on a quest to understand the true meaning and purpose of life.

The TV series not only captivated audiences because of its soothing narrative about life and interpersonal relationships, but the show was also a hit because most of its scenes were filmed in Dali and showed picturesque rural landscapes and portrayed a slow-paced, idyllic lifestyle.

The show accumulated more than 3 billion views on the streaming platform Mango TV by the time its final episode aired on February 2, 2023. It also sparked numerous trending topics on Weibo during that time. For instance, one snapshot from the drama, “Liu Yifei Holding Flowers” (刘亦菲捧花), also went viral, with many netizens even changing their profile pictures to this image. Captivated by Liu’s beauty and charm, they believed that the image possessed some sort of magical power, like the symbolic significance of koi fish in Chinese culture and how they’re believed to bring good luck.

The ‘lucky’ Liu Yifei holding flowers image.

The lucky Liu Yifei holding flowers meme spread across social media in various ways.

Benefiting directly from the popularity generated by the TV series, Yunnan experienced a surge in visitors during the 2023 Spring Festival holiday. This influx significantly boosted its tourism revenue to an impressive 38.4 billion yuan (approximately US$5.4 billion), surpassing all other provinces and regions in the country.

The primary filming location of the drama, the Dali Bai Autonomous Prefecture, welcomed over 4.2 million visitors, marking a significant year-on-year increase. Within the first six days of the holiday, Dali boasted the highest room occupancy rate nationwide, and became the fifth most visited tourist destination across the country.

 
TV Series Inspiring Real-Life Travel to Featured Destination
 

Dali is not the only city or travel destination that has become popular because of Chinese dramas or TV shows. The recent Chinese TV series There Will Be Ample Time (故乡,别来无恙), in which Chengdu plays a major role, has also come to be seen as a promotion for the Sichuan Province capital city.

The series revolves around four women who grew up together, chose different paths in life, and then reconnect in Chengdu. The series showcases the city’s laid-back lifestyle, especially in contrast to the fast-paced metropolises like Beijing and Shanghai where the featured women return from.

Scene from There Will be Ample Time (故乡,别来无恙).

Back in 2003, the TV series Lost Time (似水年华), which was filmed in the historic scenic town of Wuzhen, also became popular. Lost Time was written, directed, and starred by the renowned Chinese actor and director Huang Lei (黄磊). The series narrates a poignant love story of a couple in their thirties who meet in Wuzhen, only to be separated by the vast distance between Wuzhen and Taipei.

The TV series successfully showcased the timeless beauty of the Wuzhen water town to a broader Chinese audience and, indirectly, promoted the town’s unique artistic and cultural atmosphere. This later led to the establishment of the Wuzhen Theatre Festival, a celebration of performing arts and a center for cultural exchange. The festival has since become one of the premier events in China and Asia. Each year, as the festival unfolds, there is a significant increase in business, with tourists flocking to the area.

On social media today, Lost Time is still seen as one of the major reasons why Wuzhen became so popular among Chinese travelers.

Wuzhen featured in Lost Time (似水年华).

But it’s not only the television series that portray a slower-paced and romantic lifestyle that motivate viewers to visit the showcased destinations. In 2020, the filming locations of the popular Chinese crime and suspense drama The Bad Kids (隐秘的角落) not only entertained its audience but also boosted tourism in the actual places where it was shot.

Much of the filming for the TV thriller took place in Chikan, an old township located in Zhanjiang in Guangdong. As a result, Zhanjiang’s popularity as a tourist destination skyrocketed by 261 percent in a single week.

Earlier in 2023, Jiangmen in Guangdong Province also gained popularity after it was featured in the popular crime TV drama The Knockout (狂飙). As a result, it became a sought-after destination during the May Day holiday, drawing numerous TV enthusiasts to the city. Jiangmen reportedly received over 765,200 visitors in the first two days of the May Day holiday alone, generating a revenue of approximately 439 million yuan (US$62.2 million).

Jiangmen’s popularity went beyond the May Day holiday. The Knockout caused a steady influx of visitors to the Guangdong city. From January to October of 2023, the city saw a total of 20,278,200 tourists, a reported year-on-year increase of 85.36%. This resulted in a tourism revenue of 19.649 billion yuan, representing an impressive increase of 133.77%.

 
Beyond the TV Screen: Social Media Creating Travel Hits
 

Over the past few years, we’ve seen how there are always unpredictable factors that help Chinese destinations suddenly become a hit among travelers. For instance, in late 2021, a song titled “Mohe Ballroom” (漠河舞厅) gained popularity across various social media platforms in China. This song narrates the story of a man who, for thirty years, danced alone in the Mohe Ballroom following the death of his beloved wife.

Prior to the song’s release, many Chinese netizens were familiar with Mohe as it is the northernmost point of China, and it is extremely cold. As the song gained traction on social media, the local government seized the opportunity to promote the city’s ice and snow tourism. Now, Mohe has emerged as a new destination for tourists seeking a unique, chilly experience.

Another example is Zibo, an ancient industrial city, which treated students well during their Covid quarantine period. So, when China lifted all Covid restrictions in the spring of 2023, these students returned to express their gratitude and celebrate the city. Their contagious enthusiasm, coupled with their social media posts about the city, sparked nationwide interest and people soon flocked to Zibo to enjoy the vibe and the local BBQ (read more here).

During the summer of 2023, the city of Tianjin became online hit due to a group of energetic seniors who transformed a local bridge into a stage for their remarkable water acrobatics. Tianjin’s so-called “diving grandpas” attracted attention for their daring dives into the river from the Stone Lion Forest Bridge (狮子林桥). Videos of their dives quickly went viral on China’s social media, drawing tourists, including many foreign residents in China, to witness the spectacle firsthand. Some people even joined to dive, including He Chong (何冲), the 2008 Olympic Champion in the 3m springboard.

Tianjin’s diving grandpas had to stop their diving activities after rising to internet fame, causing too many people to dive into the river.

In a playful twist, some visitors created their own scorecards, acting as judges and rating the divers’ performances. However, this spontaneous event eventually had to be toned down due to safety concerns. Despite this, the event kept Tianjin in the spotlight for quite a while as a tourist destination.

Social media has become a vital tool for cities and tourist destinations aiming to attract potential visitors. While some destinations organically become online sensations due to a combination of factors, other efforts are more deliberate and strategic. For instance, in spring of 2023, Chinese local government officials went all out to promote their hometowns via online channels, going viral on Weibo, Douyin, and beyond for dressing up in traditional outfits and creating original videos about their hometowns with low to zero budget.

However, when an article by Xinhua News criticized this approach, suggesting that local officials should prioritize improving service quality in their hometowns rather than striving for internet fame, the online trend appeared to wane.

Over the last year, different regions and industries in China made significant efforts to boost their local economies through tourism to recover from the impact of the pandemic. The China Tourism Academy recently published a report that forecasts that the number of China’s domestic tourists in 2023 has hit 5.407 billion, and domestic tourism revenue will amount to 5.2 trillion yuan. This figure allegedly represents a recovery to 90% compared to pre-Covid year 2019.

The upcoming Chinese New Year’s holiday is expected to kick off a promising start for the Chinese tourism industry in 2024. According to Trip.com data, bookings for the 2024 New Year’s holiday have surged by over threefold compared to the corresponding period last year. Furthermore, Tongcheng Travel highlights skiing, hot springs, Northern Lights viewing, music events, outdoor activities, island retreats, cruises, staycations, and firework displays as the top domestic travel preferences during this holiday season.

As China has significantly relaxed several travel and visa policies for both Chinese and international travelers, the number of outbound travel bookings for the New Year’s holiday on Trip.com has also seen a nearly fivefold increase compared to the same period last year while inbound tourism is on the rise.

Meanwhile, the way in which the TV drama Meet Yourself (去有风的地方) has boosted the tourism industry of Dali, which already was a popular tourist destination, is generating ongoing discussions on Chinese social media as it is a good example of how the integration of destination themes can captivate viewers’ attention, inspiring them to visit and discover the real-life locations.

In this way, TV shows serve as powerful platforms for local tourism authorities across China. First, utilizing television series provides them with a higher level of control compared to other methods of online promotion, including more fleeting trends. The show’s narratives, vibe, and filming locations can precisely showcase a destination’s unique features, attractions, and local culture.

Second, featuring destinations in TV series effectively accomplishes two goals at once, as Chinese TV dramas and online communities have become strongly intertwined. This amplifies the influence and reach of such productions, as fans engage, share, discuss, and promote the series and associated destinations across various social media platforms. And so, a featured scene or image, such as the one with Liu Yifei, can transcend the series itself and become an entire trend of its own on Chinese social media channels.

For travelers, visiting a destination featured in a beloved TV drama is not just about exploring a new location—it’s about experiencing a feeling and and immersing oneself in a fantasy. This trend won’t end with Meet Yourself, as new dramas inspire viewers to visit new locations again. As fans are binge watching the TV series Love Me, Love My Voice (很想很想你), Guangxi’s Guilin is the next hotspot attracting attention online for its portrayal in the show. “I finished watching the show,” one viewer wrote, “Now I want to start traveling.”

By Wendy Huang

Edited for clarity by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Brands, Marketing & Consumers

Tick, Tock, Time to Pay Up? Douyin Is Testing Out Paywalled Short Videos

Is content payment a new beginning for the popular short video app Douyin (China’s TikTok) or would it be the end?

Manya Koetse

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The introduction of a Douyin novel feature, that would enable content creators to impose a fee for accessing their short video content, has sparked discussions across Chinese social media. Although the feature would benefit creators, many Douyin users are skeptical.

News that Chinese social media app Douyin is rolling out a new feature which allows creators to introduce a paywall for their short video content has triggered online discussions in China this week.

The feature, which made headlines on November 16, is presently in the testing phase. A number of influential content creators are now allowed to ‘paywall’ part of their video content.

Douyin is the hugely popular app by Chinese tech giant Bytedance. TikTok is the international version of the Chinese successful short video app, and although they’re often presented as being the same product, Douyin and Tiktok are actually two separate entities.

In addition to variations in content management and general usage, Douyin differs from TikTok in terms of features. Douyin previously experimented with functionalities such as charging users for accessing mini-dramas on the platform or the ability to tip content creators.

The pay-to-view feature on Douyin would require users to pay a certain fee in Douyin coins (抖币) in order to view paywalled content. One Douyin coin is equivalent to 0.1 yuan ($0,014). The platform itself takes 30% of the income as a service charge.

According to China Securities Times or STCN (证券时报网), Douyin insiders said that any short video content meeting Douyin’s requirements could be set as “pay-per-view.”

Creators, who can set their own paywall prices, should reportedly meet three criteria to qualify for the pay-to-view feature: their account cannot have any violation records for a period of 90 days, they should have at least 100,000 followers, and they have to have completed the real-name authentication process.

On Douyin and Weibo, Chinese netizens express various views on the feature. Many people do not think it would be a good idea to charge money for short videos. One video blogger (@小片片说大片) pointed out the existing challenge of persuading netizens to pay for longer videos, let alone expecting them to pay for shorter ones.

“The moment I’d need to pay money for it, I’ll delete the app,” some commenters write.

This statement appears to capture the prevailing sentiment among most internet users regarding a subscription-based Douyin environment. According to a survey conducted by the media platform Pear Video, more than 93% of respondents expressed they would not be willing to pay for short videos.

An online poll by Pear Video showed that the majority of respondents would not be willing to pay for short videos on Douyin.

“This could be a breaking point for Douyin,” one person predicts: “Other platforms could replace it.” There are more people who think it would be the end of Douyin and that other (free) short video platforms might take its place.

Some commenters, however, had their own reasons for supporting a pay-per-view function on the platform, suggesting it would help them solve their Douyin addiction. One commenter remarked, “Fantastic, this might finally help me break free from watching short videos!” Another individual responded, “Perhaps this could serve as a remedy for my procrastination.”

As discussions about the new feature trended, Douyin’s customer service responded, stating that it would eventually be up to content creators whether or not they want to activate the paid feature for their videos, and that it would be up to users whether or not they would be interested in such content – otherwise they can just swipe away.

Another social media user wrote: “There’s only one kind of video I’m willing to pay for, and it’s not on Douyin.”

By Manya Koetse

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