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Top 10 Most Popular Smartphones in China 2017 (According to Weibo)

Just before the biggest online shopping events of the year, these are the most popular smartphone brands in China 2017 – a top 10 list compiled by What’s on Weibo.

Manya Koetse

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The sales of smartphones are going through the roof during China’s annual e-commerce shopping festival Single’s Day (11/11). What smartphone brands and models are the most popular on Chinese social media this year?

 
UPDATE! Now read our Top 10 of Most Popular Chinese Smartphones in 2018 and check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)
 

The countdown to Single’s Day, China’s annual largest online shopping event on November 11, is about to start. Smartphones are always amongst the top-selling items during the yearly big sale, and the various newly-launched models are hitting the social media top trending topic lists on a daily basis weeks before. Time to take a look into what phones are currently most popular amongst Chinese netizens.

Sina News recently reported that an increasing number of young Chinese consumers are willing to spend their entire monthly income or even more on a new mobile phone. Since more than 95% of Internet users in China use mobile devices rather than desktop computers to go online, chosing the right mobile is all the more important for Chinese consumers.

And for this season, the ‘right mobile’ (1) has a futuristic ‘bezel-less’ screen without edges: the bigger, the brighter, the better. With the growing importance of selfies in this social media era, the perfect phone of the moment (2) also has a high-performing front facing camera. It is also noteworthy that (3) many of the hottest phones of this moment come in various sizes and especially in various trendy colors to offer buyers more choice, tailored to their personal taste.

To create more insight into the most popular smartphone brands in China, we have compiled a list of ten Weibo smartphone brands with the most followers here.* Note that we did not include the iPhone, because despite the various channels related to iPhone on Weibo, there is no official iPhone channel.

To give you an indication, however, the Sina Weibo iPhone User Channel (@微博iPhone客户端) has a staggering 53.3 million followers – which would still make it one of China’s most popular mobile phones on social media, despite its declining popularity due to competition from domestic brands. The launch of the iPhone X on Friday is also a much-anticipated one in China.

The following smartphones currently have the largest following on Sina Weibo. With Single’s Day coming up, all brands are promoting their latest models, giving a hint to consumers on what to buy for the big November 11 online sales:

 

1. OPPO @OPPO企业官方微博

27.222.000+ followers

The number one smartphone brand in China – according to Weibo – is Oppo, a Guangdong-based brand officially launched in 2004. Oppo is mainly known for targeting China’s young consumers with its trendy designs and smart marketing. In 2016, the brand was ranked as the number 4 smartphone brand globally.

Right before Single’s Day, Oppo is now pushing forward its newest Oppo R11s model phone on social media. The phone will be released on November 2, and together with the much-anticipated R11s Plus model, could become one of the top-sellers on November 11.

Oppo is launching the Oppo R11s as a smartphone that is not just beautiful (with an all-screen ‘bezel-less’ display), but also smart. The phone can be unlocked within 0.08 seconds through the latest facial recognition technology.

Oppo’s smartphones are known as excellent selfie-making-tools, and its latest model is also promoted for having a 20-megapixel front and back camera. Oppo uses the Weibo hashtag ‘Oppo’s All-New 20MP Front&Back R11s’ (#OPPO全新前后2000万R11s#) to discuss the new model. On Tuesday, two days before the official launch, the hashtag was already viewed over 640 million times. There’s no pricing announced yet (will update). Update: prices start at CNY 2999 (±450$).


 

2. Vivo @Vivo智能手机

23.337.000+ followers

Vivo is another Chinese domestic brand that has gained worldwide success, first entering the market in 2009. Its headquarters are based in Dongguan, Guangdong.

On September 30, Vivo launched its Vivo X20 Plus and VivoX20, the successor of best-seller Vivo X9. With a price of CNY 2,998 (±$450) on JD.com, it is a popular phone that offers some advanced features, 6.01 inch (18:9) full view display, and dual camera setup, for a very reasonable price.

The popularity of the Vivo X20 is evident on Weibo. Hashtag (#vivo全面屏手机X20#) has been viewed over a billion times.

(NB: there is something noteworthy about the Weibo account of Vivo, which had 23+ million followers on October 26, and a staggering 29+ million followers only five days later. Although most reputable brands do not want to associate their brand with fake accounts, it is possible that some fans were bought – or perhaps the brand has just hugely gained popularity over the past week. In that case, it is actually Vivo that is the number one on this list. For now, we’ll stick to the follower numbers as counted between October 24-27.)


 

3. Xiaomi @小米

16.872.000+ followers

Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers.

The Xiaomi (Mi) brand was initially often called an ‘iPhone copycat,’ but it is now a trendsetting brand in the smartphone business. With its 2016 Mi Mix model, the brand was among the first to ditch thick bezels and go beyond the 16:9 aspect ratio to introduce the ‘all screen’ or ‘bezel-less’ screens, which are all the buzz now. The Mi Mix became one of the year’s hottest smartphones.

The Mi Mix 2, Xiaomi 6, and Xiaomi Note 3 are the devices currently being promoted through the Xiaomi official Weibo channel.

With a Phillipe Starck design and premium IPS LCD screen, the Mi Mix 2 has already been getting ravenous reviews on tech sites. Some reviews, however, do note its ‘underperforming camera.’

The ‘Xiaomi Note 3’ topic #小米Note3# is also very popular on Weibo, where it has received 560 million views thus far.

It is sold for CNY 2199 (±330$) on JD.com; much cheaper than the Mix 2 which is sold for approximately CNY 3299 (±496$). With a price of CNY 2999 (±450$), the Xiaomi 6 is in between.


 

4. Honor (荣耀) @荣耀手机

16.638.000+ followers

Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past year. Rather than focusing on hyping up its brand name through celebrity campaigns, Honor focuses on great value for money.

On the brand’s Weibo account, it promotes its Honor V9 and Honor V9 Play as the to-buy models for November 11. The latter is currently sold for as low as CNY 999 (±150$). The Honor V9 starts at CNY 2599 (±390$).

Both the Honor V9 (#荣耀V9#) and Honor V9 Play (#荣耀V9play#) have received a lot of attention on social media this year, with millions of views and comments.

The Honor V9 has a 5.7-inch curved glass screen. It has dual SIM and an internal storage of either 64GB or 128GN expandable to 256GB by microSD.

The latest Honor models are available in multiple trendy colors. But above all of this, it is the affordability that makes this phone popular.

 

5. Huawei @华为

14.631.000+ followers.

Huawei remains to be one of China’s top smartphone brands. Its new model Huawei Mate 10, the follow-up to last year’s Mate 9, became a trending topic on Weibo earlier this week, with the hashtag #华为Mate10# receiving over 480 million views in some days time.

In China, the Mate 10 (128GB) is available at approximately CNY 4499.00 (±675$). With its thin bezels, 5.9-inch display, fingerprint sensor, fast-charging battery, and trendy colors (Midnight Blue, Titanium Gray, Mocha Brown, Pink Gold), this model forms a serious competition to the iPhone X.


 

6. Meizu @魅族科技

13.509.000+ followers.

Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (Huáng Zhāng 黄章) in 2003. Since then, it has grown out to be the 11th best-selling smartphone maker in the world.

Its newest model is the Pro 7, starting from CNY 2499 (±375$), follows all the latest trends: it has thin bezels, a strong battery and dual camera, and a slick design. The model is also available in various colors, which is one of the major trends of the season – of course, a pink edition is crucial nowadays.

 

7. Samsung @三星

8.690.000+ followers.

Samsung has three official accounts on Weibo; Samsung Electronics, Samsung China, and Samsung Galaxy. The latter, by far, has the most followers of the three. This account, with well over 8,5 million followers, is fully dedicated to Samsung’s high-end mobile phones.

The brand is now especially highlighting its Samsung Galaxy Note 8 model. Starting from CNY 6980 (±1050$) this is amongst the most expensive popular smartphones around.

Despite the fact that it is high-tech, the phone has not seen a very warm welcome in China. There could be various reasons for this; political tensions between Korea and China over THAAD, Samsung’s harmed reputation over its battery catastrophe, or simply the fact that Chinese consumers are value-oriented.

The Note 8 is barely any bigger than the cheaper Galaxy S8+. Although Samsung’s Note series became all the rage when they set the ‘phablet’ trend, the newest flagship models of other brands all have comparably large, bezel-less screens. With phones such as the Huawei Mate 10, the Xiaomi Mix 2, Oppo R11s, iPhone X, and Vivo X20, Samsung Note 8 is facing some serious competition within its range.


 

8. Sony Xperia 索尼Xperia

4.471.900+ followers.

Sony Xperia is the only Japanese brand amongst China’s most popular smartphone brands.

The brand is currently promoting its Xperia XZ Premium, which was first spotted in red back in May when it appeared on Weibo.

The Xperia XZ Premium has a 5.2-inch LCD display and specific rectangular design. With 1,3 million views for the ‘Xperia XZ Premium Launch’ (#索尼xperia xz1发布#) topic on Weibo, the phone is currently not amongst the top hottest models in China.

The brand is promoting its smartphone’s “3D Creator” on Weibo. This feature allows users to scan their face, food, or other objects and makes a 3D avatar of it that can be shared on social media or 3D print. “Can I take a picture of an Xperia XZ Premium and then make a 3D print of an Xperia XZ Premium?”, some netizens jokingly comment.

The model was officially launched in China on October 27, its price (64GB/red) is approximately CNY 6399 (±962$) – a lot more expensive than the budget-friendly red Honor V9.

 

9. Gionee @金立

3.134.000+ followers.

Gionee is a Chinese smartphone manufacturer based in Shenzhen, Guangdong. Founded in 2002, it is one of China’s largest mobile phone manufacturers.

Gionee is now actively promoting the successor of last year’s M6: the M7 model, which was launched in September 2017.

Its campaign for this phone actively focuses on China’s 30-something generation who are worried about their career and (young) children. Perhaps because Gionee is one of the older brands amongst its new smartphone competitors, it tells the 30-somethings “we’re growing (and advancing) together.”

The M7 has a 6.01-inch full HD display, fingerprint sensor, DUAL-sim, and goes with the trend with its full view 18:9 display. It is priced around CNY 2799 (±420$).

 

10. Nubia @努比亚

2.518.000+ followers.

As with Meizu and Gionee, Nubia is a Chinese brand that is generally less well-known in Europe or America than other Chinese brands such as Xiaomi or Huawei. Nevertheless, Nubia, owned by parent company ZTE, has been doing very well in China’s top-scoring smartphone lists since it was officially launched in 2015.

Before Single’s Day, the brand is now promoting its newly-launched Z17S and Z17 Mini S model. The first is priced around CNY 2999 (±450$) and the latter is more budget-friendly with CNY 1999 (±300$).

The Z17S (#努比亚Z17S#) competes with all the more expensive flagship models in offering users a 5.73 inch full HD+ screen of 18:9 ratio, and two cameras on the front. It comes in colors black and blue.

An addition to the list

With 2.2+ million followers on Sina Weibo, OnePlus (@一加手机) should also be mentioned here.

Founded in 2013, OnePlus (一加科技) is a relatively new Chinese smartphone brand. Its headquarters are based in Guangdong. The brand’s One Plus 5 model is currently also popular on Sina Weibo, despite being the most expensive phone (CNY 4288/645$) the brand has ever made.

Recent top-selling lists

A recent top 30 list (in Chinese, September 27) of best-sold smartphones on e-commerce platform Tmall shows the following top 10:

 

1. Honor8 32 GB (¥1099/±165$)
2. iPhone7 Plus 32GB (¥5198/±785$)
3. Vivo X9 64GB (¥2598/±392$)
4. Huawei Mate9 32 GB (¥2899/±437$)
5. Oppo RII 64GB (¥2999/±452$)
6. Samsung Galaxy S8 64GB (¥5688/±858$)
7. Honor V9 64GB (¥2699/±407$)
8. Oppo R9S Plus 64 GB (¥3199/±482$)
9. Gionee M2017 128 GB (¥6999/)
10. Moto Z 65 GB (¥3699/±558$)

 

According to this week’s (last week of October) best-selling smartphones (热卖排行), Suning and JD.com – some of China’s top mobile phone retailers – both show a different top 3:

Suning:

1. Apple iPhone 8 64GB
2. Apple iPhone 8 Plus
3. Xiaomi Redmi 4x 64GB

 

JD.com:

1. Xiaomi Mix2 64GB
2. Xiaomi 6 128 GB
3. Vivo X20 64 GB

 

The many different top smartphone lists on Chinese tech and e-commerce sites show that smartphone trends are changing fast, and also suggests that best-phone-lists on Chinese media sites often differ from each other for various reasons.

According to some predictions by experts on Weibo, the hottest phones of this year’s online e-commerce festival on November 11 will be the iPhone X, Xiaomi MIX2, Meizu Pro 7, Oppo R11, Vivo X20 and the OnePlus 5.

By Manya Koetse

* This list does not take the possible use of manipulated followers into account here.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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5 Comments

5 Comments

  1. Avatar

    Ed Sander

    November 6, 2017 at 3:25 am

    OnePlus is basically owned by Oppo.

    I personally wouldn’t look at Weibo followers or online sales to determine the popularity of smartphones. As you mentioned, zombie-followers can be bought and ‘old followers’ do not necessarily have to use that phone anymore.

    Online sales on specific platforms are influenced by promotions and do not take into account the offline sales, which are pretty important for brands like Oppo, Vivo and Huawei.

    I would advise to look at figures by the IDC instead. Earlier this year, based on market share, the top 5 was: Huawei, Oppo, Vivo, iPhone and Xiaomi.
    Another source, Gfk, showed the same ranking in May, while market research firm Counterpoint had Apple and Xiaomi switching places.

    Ed

    • Avatar

      admin

      November 6, 2017 at 3:37 am

      It is true that popularity on Weibo does not necessarily represent sales figures. This is just a list we wanted to provide of the brands with most following on Weibo, of which the hashtags of new model announcements are topping the trending topics lists daily. If readers are looking for a different type of list they should certainly follow the lists you advice.

  2. Avatar

    Compare phones side by side

    January 9, 2018 at 2:32 pm

    This is really one of the best post and great information about smartphones, I liked it and enjoyed reading it. Keep sharing such an important posts

  3. Avatar

    mobile makr

    January 30, 2018 at 11:48 am

    oppo and vivo are no.1 stupid phones xxxxxxxxx 🙁

  4. Avatar

    Srinivas

    February 8, 2018 at 6:50 pm

    Well, the article very much useful about top china mobiles. Also read about top 5 Indian Smart phones (Non-China) with price and specification
    CLICK ON LINK
    http://gstrendsnow.blogspot.in/2018/02/top-5-indian-brand-smart-phones-non.html

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China Digital

TikTok’s In-Video Search Function (And How to Activate It)

TikTok shows a glimpse of what in-video search is going to look like in the future.

Manya Koetse

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What is TikTok’s new in-video search function and how to activate it?

Twitter’s most awesome WeChat guru Matthew Brennan recently posted about an “in-video search function” launched in the Chinese social video app TikTok (抖音). (Click here to read about the difference between the Chinese and overseas version of TikTok).

As shown in a video posted by Brennan, the function allows TikTok users to select the face or clothes of a person appearing in a short video to search for other videos or images containing the same person or clothes.

The ‘vision search’ is a powerful new function within the super popular app.

The idea is that it becomes easier than ever for Tiktok users to find (and buy!) a piece of clothing, that perfect handbag, or even a snack featured in a video.

It also helps users to quickly find other videos in which an online celebrity appears. The function ultimately is an additional feature that keeps users scrolling and shopping within the app – increasing app traffic – as long as possible.

On September 16, Chinese media reported about the function as a “powerful” new tool that greatly strengthens the functionality of the popular short video app.

The function might not immediately seem completely new to Chinese app users; like Google Image Search, Baidu and Taobao also have similar functions (百度识图, 淘宝识图).

On e-commerce platform Taobao, for example, you can take a photo of an item you want (e.g. a certain snack as in example below) and Taobao will try to find the exact same product and list the online stores where you can buy it.

But TikTok’s in-video search function is on a whole new level; it does not require users to scan or upload a photo at all. It gives an indication of what visual search will be like in the future.

Whatever video comes by in your TikTok stream, you only need to click the “search” function (识图), select the part of the video you want to search for (you can drag the square from area to area), and TikTok will find the product or face you’re looking for – as long as there are comparable products/faces (it does so very fast).

Very much like Taobao, TikTok will recommend various (in-app) online stores where the product can be purchased.

Want to try out the function? For now, it only works in the Chinese version of the app and is still in the ‘testing phase’ and does not work with all videos.

Make sure you have an updated version of TikTok.

1. Go to “me” (我) page within TikTok
2. Tick the three lines in the top right corner
3. Go to the last option in the sidebar menu titled “lab” (实验室)
4. Activate the function (image below).

So now if you spot a dress you like and would like to buy, press the ‘search’ button on the right of a video, select the dress, and TikTok becomes like your personal shopping assistant looking for similar dresses for you.

Tiktok makes shopping supereasy.

This really makes online shopping more addictive than ever, and also makes it more difficult for people in online videos to hide where they bought their clothing, or what other videos they are in.

Read more about Tiktok here.
Read more about Chinese apps here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

Didi Riders Can Now Have “Verified Party Members” Drive Them Around

Party-building 3.0? Didi has got it covered.

Manya Koetse

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First published

This is Party-building in the new era: Didi now allows users of its Premier Car Service to let a verified Party member drive them to their destination.

On September 20, as the People’s Republic of China is nearing its 70th-anniversary celebrations, the country’s most popular taxi-hailing app Didi published an article on Weibo and WeChat explaining its verified Party Member Driver Program.

Recently, riders in Beijing may have noticed something different at Didi’s Premier Car service, which is called “Licheng” 礼橙专车 since June of last year.

Some of Licheng’s drivers now have a red background to their profile photos accompanied by a Communist Party emblem. Upon clicking the profile of these drivers, customers will see that this driver is a Party Member Driver (“党员司机”) – meaning that the Didi driver’s status as a Party member has been verified through Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018.

Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018. Image via Guancha.

Didi writes that these drivers can also be identified as Party members through the red sticker on the dashboard at the passenger side, which literally says “Party member driver.”

The article explains that the recent project is an effort to contribute to China’s Party-building in the digital era, and that Didi aims to establish a Party member community within its company.

This car is driven by a Party member (image via Didi/Weibo).

The company is apparently planning to make this community a lively one, as it promises to provide online and offline activities that will help these drivers stay up to date with the latest developments within the Party, and that will increase their “Party awareness.”

Starting this month, Didi will reportedly also offer “patriotic classes” to all of its drivers via its online classroom program.

China has more than 88 million Party members. Party membership does not come overnight; those who want to become a Communist Party member need to attend Party courses, pass written tests, be recommended by other members, and pass a screening (read more here).

As for now, riders cannot manually pick to have a Party member as their driver; a nearby driver will be automatically selected when they order a car – if it is a Party member, they will know straight away from the driver’s profile.

For now, Didi has set up “mobile Party branches” in Beijing, Shanghai, Shenzhen, and a number of other cities.

On Weibo, some see the initiative as a marketing move from Didi’s side. “If you hear the driver is a Party member, you know it’s reliable. It’s a good thing.”

The past year was a tough year for Didi, after the murders of two young women by their Didi driver made national headlines, causing outrage and concerns about customer’s safety when hailing a car through the Didi company.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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