Connect with us

China Digital

Top 10 Most Popular Smartphones in China 2017 (According to Weibo)

Just before the biggest online shopping events of the year, these are the most popular smartphone brands in China 2017 – a top 10 list compiled by What’s on Weibo.

Manya Koetse

Published

on

The sales of smartphones are going through the roof during China’s annual e-commerce shopping festival Single’s Day (11/11). What smartphone brands and models are the most popular on Chinese social media this year?

 
UPDATE! Now read our Top 10 of Most Popular Chinese Smartphones in 2018 and check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)
 

The countdown to Single’s Day, China’s annual largest online shopping event on November 11, is about to start. Smartphones are always amongst the top-selling items during the yearly big sale, and the various newly-launched models are hitting the social media top trending topic lists on a daily basis weeks before. Time to take a look into what phones are currently most popular amongst Chinese netizens.

Sina News recently reported that an increasing number of young Chinese consumers are willing to spend their entire monthly income or even more on a new mobile phone. Since more than 95% of Internet users in China use mobile devices rather than desktop computers to go online, chosing the right mobile is all the more important for Chinese consumers.

And for this season, the ‘right mobile’ (1) has a futuristic ‘bezel-less’ screen without edges: the bigger, the brighter, the better. With the growing importance of selfies in this social media era, the perfect phone of the moment (2) also has a high-performing front facing camera. It is also noteworthy that (3) many of the hottest phones of this moment come in various sizes and especially in various trendy colors to offer buyers more choice, tailored to their personal taste.

To create more insight into the most popular smartphone brands in China, we have compiled a list of ten Weibo smartphone brands with the most followers here.* Note that we did not include the iPhone, because despite the various channels related to iPhone on Weibo, there is no official iPhone channel.

To give you an indication, however, the Sina Weibo iPhone User Channel (@微博iPhone客户端) has a staggering 53.3 million followers – which would still make it one of China’s most popular mobile phones on social media, despite its declining popularity due to competition from domestic brands. The launch of the iPhone X on Friday is also a much-anticipated one in China.

The following smartphones currently have the largest following on Sina Weibo. With Single’s Day coming up, all brands are promoting their latest models, giving a hint to consumers on what to buy for the big November 11 online sales:

 

1. OPPO @OPPO企业官方微博

27.222.000+ followers

The number one smartphone brand in China – according to Weibo – is Oppo, a Guangdong-based brand officially launched in 2004. Oppo is mainly known for targeting China’s young consumers with its trendy designs and smart marketing. In 2016, the brand was ranked as the number 4 smartphone brand globally.

Right before Single’s Day, Oppo is now pushing forward its newest Oppo R11s model phone on social media. The phone will be released on November 2, and together with the much-anticipated R11s Plus model, could become one of the top-sellers on November 11.

Oppo is launching the Oppo R11s as a smartphone that is not just beautiful (with an all-screen ‘bezel-less’ display), but also smart. The phone can be unlocked within 0.08 seconds through the latest facial recognition technology.

Oppo’s smartphones are known as excellent selfie-making-tools, and its latest model is also promoted for having a 20-megapixel front and back camera. Oppo uses the Weibo hashtag ‘Oppo’s All-New 20MP Front&Back R11s’ (#OPPO全新前后2000万R11s#) to discuss the new model. On Tuesday, two days before the official launch, the hashtag was already viewed over 640 million times. There’s no pricing announced yet (will update). Update: prices start at CNY 2999 (±450$).


 

2. Vivo @Vivo智能手机

23.337.000+ followers

Vivo is another Chinese domestic brand that has gained worldwide success, first entering the market in 2009. Its headquarters are based in Dongguan, Guangdong.

On September 30, Vivo launched its Vivo X20 Plus and VivoX20, the successor of best-seller Vivo X9. With a price of CNY 2,998 (±$450) on JD.com, it is a popular phone that offers some advanced features, 6.01 inch (18:9) full view display, and dual camera setup, for a very reasonable price.

The popularity of the Vivo X20 is evident on Weibo. Hashtag (#vivo全面屏手机X20#) has been viewed over a billion times.

(NB: there is something noteworthy about the Weibo account of Vivo, which had 23+ million followers on October 26, and a staggering 29+ million followers only five days later. Although most reputable brands do not want to associate their brand with fake accounts, it is possible that some fans were bought – or perhaps the brand has just hugely gained popularity over the past week. In that case, it is actually Vivo that is the number one on this list. For now, we’ll stick to the follower numbers as counted between October 24-27.)


 

3. Xiaomi @小米

16.872.000+ followers

Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers.

The Xiaomi (Mi) brand was initially often called an ‘iPhone copycat,’ but it is now a trendsetting brand in the smartphone business. With its 2016 Mi Mix model, the brand was among the first to ditch thick bezels and go beyond the 16:9 aspect ratio to introduce the ‘all screen’ or ‘bezel-less’ screens, which are all the buzz now. The Mi Mix became one of the year’s hottest smartphones.

The Mi Mix 2, Xiaomi 6, and Xiaomi Note 3 are the devices currently being promoted through the Xiaomi official Weibo channel.

With a Phillipe Starck design and premium IPS LCD screen, the Mi Mix 2 has already been getting ravenous reviews on tech sites. Some reviews, however, do note its ‘underperforming camera.’

The ‘Xiaomi Note 3’ topic #小米Note3# is also very popular on Weibo, where it has received 560 million views thus far.

It is sold for CNY 2199 (±330$) on JD.com; much cheaper than the Mix 2 which is sold for approximately CNY 3299 (±496$). With a price of CNY 2999 (±450$), the Xiaomi 6 is in between.


 

4. Honor (荣耀) @荣耀手机

16.638.000+ followers

Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past year. Rather than focusing on hyping up its brand name through celebrity campaigns, Honor focuses on great value for money.

On the brand’s Weibo account, it promotes its Honor V9 and Honor V9 Play as the to-buy models for November 11. The latter is currently sold for as low as CNY 999 (±150$). The Honor V9 starts at CNY 2599 (±390$).

Both the Honor V9 (#荣耀V9#) and Honor V9 Play (#荣耀V9play#) have received a lot of attention on social media this year, with millions of views and comments.

The Honor V9 has a 5.7-inch curved glass screen. It has dual SIM and an internal storage of either 64GB or 128GN expandable to 256GB by microSD.

The latest Honor models are available in multiple trendy colors. But above all of this, it is the affordability that makes this phone popular.

 

5. Huawei @华为

14.631.000+ followers.

Huawei remains to be one of China’s top smartphone brands. Its new model Huawei Mate 10, the follow-up to last year’s Mate 9, became a trending topic on Weibo earlier this week, with the hashtag #华为Mate10# receiving over 480 million views in some days time.

In China, the Mate 10 (128GB) is available at approximately CNY 4499.00 (±675$). With its thin bezels, 5.9-inch display, fingerprint sensor, fast-charging battery, and trendy colors (Midnight Blue, Titanium Gray, Mocha Brown, Pink Gold), this model forms a serious competition to the iPhone X.


 

6. Meizu @魅族科技

13.509.000+ followers.

Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (Huáng Zhāng 黄章) in 2003. Since then, it has grown out to be the 11th best-selling smartphone maker in the world.

Its newest model is the Pro 7, starting from CNY 2499 (±375$), follows all the latest trends: it has thin bezels, a strong battery and dual camera, and a slick design. The model is also available in various colors, which is one of the major trends of the season – of course, a pink edition is crucial nowadays.

 

7. Samsung @三星

8.690.000+ followers.

Samsung has three official accounts on Weibo; Samsung Electronics, Samsung China, and Samsung Galaxy. The latter, by far, has the most followers of the three. This account, with well over 8,5 million followers, is fully dedicated to Samsung’s high-end mobile phones.

The brand is now especially highlighting its Samsung Galaxy Note 8 model. Starting from CNY 6980 (±1050$) this is amongst the most expensive popular smartphones around.

Despite the fact that it is high-tech, the phone has not seen a very warm welcome in China. There could be various reasons for this; political tensions between Korea and China over THAAD, Samsung’s harmed reputation over its battery catastrophe, or simply the fact that Chinese consumers are value-oriented.

The Note 8 is barely any bigger than the cheaper Galaxy S8+. Although Samsung’s Note series became all the rage when they set the ‘phablet’ trend, the newest flagship models of other brands all have comparably large, bezel-less screens. With phones such as the Huawei Mate 10, the Xiaomi Mix 2, Oppo R11s, iPhone X, and Vivo X20, Samsung Note 8 is facing some serious competition within its range.


 

8. Sony Xperia 索尼Xperia

4.471.900+ followers.

Sony Xperia is the only Japanese brand amongst China’s most popular smartphone brands.

The brand is currently promoting its Xperia XZ Premium, which was first spotted in red back in May when it appeared on Weibo.

The Xperia XZ Premium has a 5.2-inch LCD display and specific rectangular design. With 1,3 million views for the ‘Xperia XZ Premium Launch’ (#索尼xperia xz1发布#) topic on Weibo, the phone is currently not amongst the top hottest models in China.

The brand is promoting its smartphone’s “3D Creator” on Weibo. This feature allows users to scan their face, food, or other objects and makes a 3D avatar of it that can be shared on social media or 3D print. “Can I take a picture of an Xperia XZ Premium and then make a 3D print of an Xperia XZ Premium?”, some netizens jokingly comment.

The model was officially launched in China on October 27, its price (64GB/red) is approximately CNY 6399 (±962$) – a lot more expensive than the budget-friendly red Honor V9.

 

9. Gionee @金立

3.134.000+ followers.

Gionee is a Chinese smartphone manufacturer based in Shenzhen, Guangdong. Founded in 2002, it is one of China’s largest mobile phone manufacturers.

Gionee is now actively promoting the successor of last year’s M6: the M7 model, which was launched in September 2017.

Its campaign for this phone actively focuses on China’s 30-something generation who are worried about their career and (young) children. Perhaps because Gionee is one of the older brands amongst its new smartphone competitors, it tells the 30-somethings “we’re growing (and advancing) together.”

The M7 has a 6.01-inch full HD display, fingerprint sensor, DUAL-sim, and goes with the trend with its full view 18:9 display. It is priced around CNY 2799 (±420$).

 

10. Nubia @努比亚

2.518.000+ followers.

As with Meizu and Gionee, Nubia is a Chinese brand that is generally less well-known in Europe or America than other Chinese brands such as Xiaomi or Huawei. Nevertheless, Nubia, owned by parent company ZTE, has been doing very well in China’s top-scoring smartphone lists since it was officially launched in 2015.

Before Single’s Day, the brand is now promoting its newly-launched Z17S and Z17 Mini S model. The first is priced around CNY 2999 (±450$) and the latter is more budget-friendly with CNY 1999 (±300$).

The Z17S (#努比亚Z17S#) competes with all the more expensive flagship models in offering users a 5.73 inch full HD+ screen of 18:9 ratio, and two cameras on the front. It comes in colors black and blue.

An addition to the list

With 2.2+ million followers on Sina Weibo, OnePlus (@一加手机) should also be mentioned here.

Founded in 2013, OnePlus (一加科技) is a relatively new Chinese smartphone brand. Its headquarters are based in Guangdong. The brand’s One Plus 5 model is currently also popular on Sina Weibo, despite being the most expensive phone (CNY 4288/645$) the brand has ever made.

Recent top-selling lists

A recent top 30 list (in Chinese, September 27) of best-sold smartphones on e-commerce platform Tmall shows the following top 10:

 

1. Honor8 32 GB (¥1099/±165$)
2. iPhone7 Plus 32GB (¥5198/±785$)
3. Vivo X9 64GB (¥2598/±392$)
4. Huawei Mate9 32 GB (¥2899/±437$)
5. Oppo RII 64GB (¥2999/±452$)
6. Samsung Galaxy S8 64GB (¥5688/±858$)
7. Honor V9 64GB (¥2699/±407$)
8. Oppo R9S Plus 64 GB (¥3199/±482$)
9. Gionee M2017 128 GB (¥6999/)
10. Moto Z 65 GB (¥3699/±558$)

 

According to this week’s (last week of October) best-selling smartphones (热卖排行), Suning and JD.com – some of China’s top mobile phone retailers – both show a different top 3:

Suning:

1. Apple iPhone 8 64GB
2. Apple iPhone 8 Plus
3. Xiaomi Redmi 4x 64GB

 

JD.com:

1. Xiaomi Mix2 64GB
2. Xiaomi 6 128 GB
3. Vivo X20 64 GB

 

The many different top smartphone lists on Chinese tech and e-commerce sites show that smartphone trends are changing fast, and also suggests that best-phone-lists on Chinese media sites often differ from each other for various reasons.

According to some predictions by experts on Weibo, the hottest phones of this year’s online e-commerce festival on November 11 will be the iPhone X, Xiaomi MIX2, Meizu Pro 7, Oppo R11, Vivo X20 and the OnePlus 5.

By Manya Koetse

* This list does not take the possible use of manipulated followers into account here.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

Continue Reading
6 Comments

6 Comments

  1. Avatar

    Ed Sander

    November 6, 2017 at 3:25 am

    OnePlus is basically owned by Oppo.

    I personally wouldn’t look at Weibo followers or online sales to determine the popularity of smartphones. As you mentioned, zombie-followers can be bought and ‘old followers’ do not necessarily have to use that phone anymore.

    Online sales on specific platforms are influenced by promotions and do not take into account the offline sales, which are pretty important for brands like Oppo, Vivo and Huawei.

    I would advise to look at figures by the IDC instead. Earlier this year, based on market share, the top 5 was: Huawei, Oppo, Vivo, iPhone and Xiaomi.
    Another source, Gfk, showed the same ranking in May, while market research firm Counterpoint had Apple and Xiaomi switching places.

    Ed

    • Avatar

      admin

      November 6, 2017 at 3:37 am

      It is true that popularity on Weibo does not necessarily represent sales figures. This is just a list we wanted to provide of the brands with most following on Weibo, of which the hashtags of new model announcements are topping the trending topics lists daily. If readers are looking for a different type of list they should certainly follow the lists you advice.

  2. Avatar

    Compare phones side by side

    January 9, 2018 at 2:32 pm

    This is really one of the best post and great information about smartphones, I liked it and enjoyed reading it. Keep sharing such an important posts

  3. Avatar

    mobile makr

    January 30, 2018 at 11:48 am

    oppo and vivo are no.1 stupid phones xxxxxxxxx 🙁

  4. Avatar

    Srinivas

    February 8, 2018 at 6:50 pm

    Well, the article very much useful about top china mobiles. Also read about top 5 Indian Smart phones (Non-China) with price and specification
    CLICK ON LINK
    http://gstrendsnow.blogspot.in/2018/02/top-5-indian-brand-smart-phones-non.html

Leave a Reply

Your email address will not be published. Required fields are marked *

China Digital

U.S. Embassy Launches WeChat Stickers Featuring Cartoon Eagle

A Weibo hashtag about the eagle stickers, that feature some phrases previously used by China’s Foreign Ministry, has now been taken offline.

Manya Koetse

Published

on

On January 30, the American Embassy in China announced the launch of its very own series of social media gifs, a special ’emoticon collection’ (表情包), featuring a little, somewhat silly cartoon eagle.

The U.S. Embassy launched the eagle series on WeChat and also announced the series on their Weibo account, writing that the eagle made its first public appearance in light of the festivities surrounding the Chinese New Year.

The eagle is called “Xiaomei” or “Little Mei” (鹰小美). The ‘mei’ is part of 美国 Měiguó, Chinese for the ‘United States,’ but měi also means beautiful and pretty.

The American embassy issued a total of 16 different animated stickers, and they’re intended to be used on Tencent’s WeChat, where users can download all kinds of different emoticons or stickers to use in conversations.

WeChat users often use many different animated stickers in conversations to express emotions, make jokes, or increase the festive mood (by sending out celebratory New Year’s or birthday etc gifs). Users can download new and preferred sticker packages through the app’s sticker section.

One sticker shows Xiaomei with a festive decoration with 福 () for blessing and prosperity, wishing everyone a happy start to the Chinese Lunar New Year. There are also stickers showing the texts “happy winter,” “hi,” and “thank you.”

Another sticker in the series that has triggered some online responses is one that shows the eagle with a surprised look, wiping its eyes, with the words “wait and see” written above. The Chinese expression used is 拭目以待 shìmù yǐdài, to eagerly wait for something to happen, literally meaning to wipe one’s eyes and wait.

This same expression was often used by the Chinese Foreign Ministry spokesperson Zhao Lijian (赵立坚) during press conferences, and he also used it in 2022 when responding to questions related to Nancy Pelosi’s controversial visit to Taiwan and how the Chinese military would respond (e.g. he first used “wait and see” in the context of waiting to see if Pelosi would actually dare to go to Taiwan or not). But Zhao also used “please wait and see” (请大家拭目以待) when foreign reporters asked him how China would respond to the announced U.S. boycott of the Winter Olympics in 2021.

The Little Mei emoji triggered the most responses as some netizens felt it was meant as a sneer to the Chinese Foreign Ministry.

One of Little Mei’s quotes is also “remain calm” (保持冷静 bǎochí lěngjìng), which was – perhaps coincidentally – also often used by Zhao in the context of the war in Ukraine and to refer to other international conflicts or tensions (“all parties should remain calm”). The animated sticker also has olive branches growing behind the eagle.

It recently became known that Zhao, who became known as the ‘Wolf Warrior’ diplomat, was removed as the Foreign Ministry spokesperson and was moved to the Department of Boundary and Ocean Affairs.

Especially in the context of Zhao leaving his post, some wondered why the U.S. Embassy would use phrases related to his press conferences for their new emoticons.

Although some people suggested the WeChat stickers were not launched in China with good intentions, others appreciated the humorous visuals and felt it was funny. Some also joked that America was infiltrating Chinese social media with its cultural export (“文化输出”), and others wondered if they could not also introduce some other stickers with more Chinese Foreign Ministry popular phrases on them.

A hashtag related to the topic made its rounds on Weibo on Tuesday (#美驻华大使馆上线鹰小美表情包#), but the topic suddenly was taken offline on Tuesday evening local time, along with some of the media reports about the remarkable WeChat series.

The WeChat stickers are still available for downloading by scanning the QR code below through WeChat.

By Manya Koetse , with contributions by Miranda Barnes

 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

China and Covid19

Video Shows Real-Time “Departure” Information Board at Chinese Crematorium

From “cremation in process” to “cooling down,” the digital display shows the progress of the cremation to provide information to those waiting in the lobby. The crematorium ‘departure’ board strikes a chord with many.

Manya Koetse

Published

on

A video showing a live display screen announcing the names and status of the deceased at a Yunnan crematorium has been making its rounds on Chinese social media, from WeChat to Weibo, where one version of the video received over 1,7 million views.

Somewhat similar to a real-time platform departure display on train stations, the screen shows the waiting number of the deceased person, their name, gender, the name of the lounge/room (if any) for families, the name of the crematorium chamber, and the status of the cremation process. Below in the screen, it says “the final journey of a warm life” (温暖人生的最后旅程).

For example, the screen displays the names of a Mr. Chen and a Mr. Li; their bodies were in the process of being cremated (火化中), while other cremations were marked as “completed” (完成) or “cooling down” (降温中).

Through such a screen, located in the crematorium lobby, family members and loved ones can learn about the progress of the cremation of the deceased.

The video, recorded by a local on Jan. 7, received many comments. Among them, some people commented on the information board itself, while others simply expressed grief over those who died and the fragility of life. Many felt the display was confronting and it made them emotional.

“It makes me really sad that this how people’s lives end,” one commenter said, with another person replying that the display also shows you still need to wait in line even when you’re dead.

“I didn’t expect the screens [in the crematorium] to be like those in hospitals, where patients are waiting for their turn,” another Weibo user wrote. “It would be better if the names were hidden, like in the hospitals, to protect the privacy of the deceased,” another person replied.

Others shared their own experiences at funeral parlors also using such information screens.

Another ‘departure display’ at a Chinese crematorium, image shared by Weibo user.

“My grandfather passed away last September, and when we were at the undertaker’s, the display was also jumping from one name to the other and we could only comfort ourselves knowing that he was among those who lived a relatively long life.”

“Such a screen, it really makes me sad,” another commenter from Guangxi wrote, with others writing: “It’s distressing technology.”

Although the information screen at the crematorium is a novelty for many commenters, the phenomenon itself is not necessarily related to the Covid outbreak and the number of Covid-related deaths; some people share how they have seen them in crematoriums before, and funeral parlor businesses have used them to provide information to families since at least 2018.

According to an article published by Sohu News, more people – especially younger ones – have visited a funeral home for the first time in their lives recently due to the current Covid wave, also making it the first time for them to come across such a digital display.

The online video of such an information board has made an impact at a time when crematoriums are crowded and families report waiting for days to bury or cremate their loved ones, with especially a large number of elderly people dying due to Covid.

On Jan. 4, one social media user from Liaoning wrote:

I really suggest that the experts go to the crematoriums to take a look. There is no place to put the deceased, they’re parked outside in temporary containers, there’s no time left to hold a farewell ceremony and you can only directly cremate, and for those who were able to have a ceremony, they need to finish within ten minutes (..) At the funeral parlor’s big screen, there were eight names on every page, and there were ten pages for all the people in line that day, I stood there for half an hour and didn’t see the name of the person I was waiting for pop up anymore.”

As the video of the display in the crematorium travels around the internet, many commenters suggest that it is not necessarily the real-time ‘departure’ board itself that bothers them, but how it shows the harsh reality of death by listing the names of the deceased and their cremation status behind it. Perhaps it is the contrast between the technology of the digital display boards and the reality of the human vulnerability that it represents that strikes a chord with people.

One blogger who reposted the video on Jan. 13 wrote: “Life is short, cherish the present, let’s cherish what we have and love yourself, love your family, and love this world.” Among dozens of replies, some indicate that the video makes them feel uncomfortable.

Another commenter also wrote:

I just saw a video that showed an electronic display at a crematorium, rolling out the names of the deceased and the stage of the cremation. One name represents the ending of a life. And it just hit me, and my tears started flowing. I’m afraid of parting, I’m afraid of loss, I just want the people I love and who love me to stay by my side forever. I don’t want to leave. I’m afraid I’ll be alone one day, and that nobody will ever make me feel warm again.”

One person captured why the information board perhaps causes such unease: “The final moments that people still spent on this earth take place on the electronic screen in the memorial hall of the funeral home. Then, they are gone without a sound.”

 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get unlimited access to all of our articles:


 

By Manya Koetse 
with contributions by Zilan Qian

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

Popular Reads