China Digital
Top 10 Most Popular Smartphones in China 2017 (According to Weibo)
Just before the biggest online shopping events of the year, these are the most popular smartphone brands in China 2017 – a top 10 list compiled by What’s on Weibo.
UPDATE! Now read our Top 10 of Most Popular Chinese Smartphones in 2018 and check out our Top 10 China’s Most Popular Smartphone Brands & Models (May/June 2019)
The countdown to Single’s Day, China’s annual largest online shopping event on November 11, is about to start. Smartphones are always amongst the top-selling items during the yearly big sale, and the various newly-launched models are hitting the social media top trending topic lists on a daily basis weeks before. Time to take a look into what phones are currently most popular amongst Chinese netizens.
Sina News recently reported that an increasing number of young Chinese consumers are willing to spend their entire monthly income or even more on a new mobile phone. Since more than 95% of Internet users in China use mobile devices rather than desktop computers to go online, chosing the right mobile is all the more important for Chinese consumers.
And for this season, the ‘right mobile’ (1) has a futuristic ‘bezel-less’ screen without edges: the bigger, the brighter, the better. With the growing importance of selfies in this social media era, the perfect phone of the moment (2) also has a high-performing front facing camera. It is also noteworthy that (3) many of the hottest phones of this moment come in various sizes and especially in various trendy colors to offer buyers more choice, tailored to their personal taste.
To create more insight into the most popular smartphone brands in China, we have compiled a list of ten Weibo smartphone brands with the most followers here.* Note that we did not include the iPhone, because despite the various channels related to iPhone on Weibo, there is no official iPhone channel.
To give you an indication, however, the Sina Weibo iPhone User Channel (@微博iPhone客户端) has a staggering 53.3 million followers – which would still make it one of China’s most popular mobile phones on social media, despite its declining popularity due to competition from domestic brands. The launch of the iPhone X on Friday is also a much-anticipated one in China.
The following smartphones currently have the largest following on Sina Weibo. With Single’s Day coming up, all brands are promoting their latest models, giving a hint to consumers on what to buy for the big November 11 online sales:
1. OPPO @OPPO企业官方微博
27.222.000+ followers
The number one smartphone brand in China – according to Weibo – is Oppo, a Guangdong-based brand officially launched in 2004. Oppo is mainly known for targeting China’s young consumers with its trendy designs and smart marketing. In 2016, the brand was ranked as the number 4 smartphone brand globally.
Right before Single’s Day, Oppo is now pushing forward its newest Oppo R11s model phone on social media. The phone will be released on November 2, and together with the much-anticipated R11s Plus model, could become one of the top-sellers on November 11.
Oppo is launching the Oppo R11s as a smartphone that is not just beautiful (with an all-screen ‘bezel-less’ display), but also smart. The phone can be unlocked within 0.08 seconds through the latest facial recognition technology.
Oppo’s smartphones are known as excellent selfie-making-tools, and its latest model is also promoted for having a 20-megapixel front and back camera. Oppo uses the Weibo hashtag ‘Oppo’s All-New 20MP Front&Back R11s’ (#OPPO全新前后2000万R11s#) to discuss the new model. On Tuesday, two days before the official launch, the hashtag was already viewed over 640 million times. There’s no pricing announced yet (will update). Update: prices start at CNY 2999 (±450$).
2. Vivo @Vivo智能手机
23.337.000+ followers
Vivo is another Chinese domestic brand that has gained worldwide success, first entering the market in 2009. Its headquarters are based in Dongguan, Guangdong.
On September 30, Vivo launched its Vivo X20 Plus and VivoX20, the successor of best-seller Vivo X9. With a price of CNY 2,998 (±$450) on JD.com, it is a popular phone that offers some advanced features, 6.01 inch (18:9) full view display, and dual camera setup, for a very reasonable price.
The popularity of the Vivo X20 is evident on Weibo. Hashtag (#vivo全面屏手机X20#) has been viewed over a billion times.
(NB: there is something noteworthy about the Weibo account of Vivo, which had 23+ million followers on October 26, and a staggering 29+ million followers only five days later. Although most reputable brands do not want to associate their brand with fake accounts, it is possible that some fans were bought – or perhaps the brand has just hugely gained popularity over the past week. In that case, it is actually Vivo that is the number one on this list. For now, we’ll stick to the follower numbers as counted between October 24-27.)
3. Xiaomi @小米
16.872.000+ followers
Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers.
The Xiaomi (Mi) brand was initially often called an ‘iPhone copycat,’ but it is now a trendsetting brand in the smartphone business. With its 2016 Mi Mix model, the brand was among the first to ditch thick bezels and go beyond the 16:9 aspect ratio to introduce the ‘all screen’ or ‘bezel-less’ screens, which are all the buzz now. The Mi Mix became one of the year’s hottest smartphones.
The Mi Mix 2, Xiaomi 6, and Xiaomi Note 3 are the devices currently being promoted through the Xiaomi official Weibo channel.
With a Phillipe Starck design and premium IPS LCD screen, the Mi Mix 2 has already been getting ravenous reviews on tech sites. Some reviews, however, do note its ‘underperforming camera.’
The ‘Xiaomi Note 3’ topic #小米Note3# is also very popular on Weibo, where it has received 560 million views thus far.
It is sold for CNY 2199 (±330$) on JD.com; much cheaper than the Mix 2 which is sold for approximately CNY 3299 (±496$). With a price of CNY 2999 (±450$), the Xiaomi 6 is in between.
4. Honor (荣耀) @荣耀手机
16.638.000+ followers
Honor, established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past year. Rather than focusing on hyping up its brand name through celebrity campaigns, Honor focuses on great value for money.
On the brand’s Weibo account, it promotes its Honor V9 and Honor V9 Play as the to-buy models for November 11. The latter is currently sold for as low as CNY 999 (±150$). The Honor V9 starts at CNY 2599 (±390$).
Both the Honor V9 (#荣耀V9#) and Honor V9 Play (#荣耀V9play#) have received a lot of attention on social media this year, with millions of views and comments.
The Honor V9 has a 5.7-inch curved glass screen. It has dual SIM and an internal storage of either 64GB or 128GN expandable to 256GB by microSD.
The latest Honor models are available in multiple trendy colors. But above all of this, it is the affordability that makes this phone popular.
5. Huawei @华为
14.631.000+ followers.
Huawei remains to be one of China’s top smartphone brands. Its new model Huawei Mate 10, the follow-up to last year’s Mate 9, became a trending topic on Weibo earlier this week, with the hashtag #华为Mate10# receiving over 480 million views in some days time.
In China, the Mate 10 (128GB) is available at approximately CNY 4499.00 (±675$). With its thin bezels, 5.9-inch display, fingerprint sensor, fast-charging battery, and trendy colors (Midnight Blue, Titanium Gray, Mocha Brown, Pink Gold), this model forms a serious competition to the iPhone X.
6. Meizu @魅族科技
13.509.000+ followers.
Meizu is another Chinese homegrown brand, established by high school dropout Jack Wong (Huáng Zhāng 黄章) in 2003. Since then, it has grown out to be the 11th best-selling smartphone maker in the world.
Its newest model is the Pro 7, starting from CNY 2499 (±375$), follows all the latest trends: it has thin bezels, a strong battery and dual camera, and a slick design. The model is also available in various colors, which is one of the major trends of the season – of course, a pink edition is crucial nowadays.
7. Samsung @三星
8.690.000+ followers.
Samsung has three official accounts on Weibo; Samsung Electronics, Samsung China, and Samsung Galaxy. The latter, by far, has the most followers of the three. This account, with well over 8,5 million followers, is fully dedicated to Samsung’s high-end mobile phones.
The brand is now especially highlighting its Samsung Galaxy Note 8 model. Starting from CNY 6980 (±1050$) this is amongst the most expensive popular smartphones around.
Despite the fact that it is high-tech, the phone has not seen a very warm welcome in China. There could be various reasons for this; political tensions between Korea and China over THAAD, Samsung’s harmed reputation over its battery catastrophe, or simply the fact that Chinese consumers are value-oriented.
The Note 8 is barely any bigger than the cheaper Galaxy S8+. Although Samsung’s Note series became all the rage when they set the ‘phablet’ trend, the newest flagship models of other brands all have comparably large, bezel-less screens. With phones such as the Huawei Mate 10, the Xiaomi Mix 2, Oppo R11s, iPhone X, and Vivo X20, Samsung Note 8 is facing some serious competition within its range.
8. Sony Xperia 索尼Xperia
4.471.900+ followers.
Sony Xperia is the only Japanese brand amongst China’s most popular smartphone brands.
The brand is currently promoting its Xperia XZ Premium, which was first spotted in red back in May when it appeared on Weibo.
The Xperia XZ Premium has a 5.2-inch LCD display and specific rectangular design. With 1,3 million views for the ‘Xperia XZ Premium Launch’ (#索尼xperia xz1发布#) topic on Weibo, the phone is currently not amongst the top hottest models in China.
The brand is promoting its smartphone’s “3D Creator” on Weibo. This feature allows users to scan their face, food, or other objects and makes a 3D avatar of it that can be shared on social media or 3D print. “Can I take a picture of an Xperia XZ Premium and then make a 3D print of an Xperia XZ Premium?”, some netizens jokingly comment.
The model was officially launched in China on October 27, its price (64GB/red) is approximately CNY 6399 (±962$) – a lot more expensive than the budget-friendly red Honor V9.
9. Gionee @金立
3.134.000+ followers.
Gionee is a Chinese smartphone manufacturer based in Shenzhen, Guangdong. Founded in 2002, it is one of China’s largest mobile phone manufacturers.
Gionee is now actively promoting the successor of last year’s M6: the M7 model, which was launched in September 2017.
Its campaign for this phone actively focuses on China’s 30-something generation who are worried about their career and (young) children. Perhaps because Gionee is one of the older brands amongst its new smartphone competitors, it tells the 30-somethings “we’re growing (and advancing) together.”
The M7 has a 6.01-inch full HD display, fingerprint sensor, DUAL-sim, and goes with the trend with its full view 18:9 display. It is priced around CNY 2799 (±420$).
10. Nubia @努比亚
2.518.000+ followers.
As with Meizu and Gionee, Nubia is a Chinese brand that is generally less well-known in Europe or America than other Chinese brands such as Xiaomi or Huawei. Nevertheless, Nubia, owned by parent company ZTE, has been doing very well in China’s top-scoring smartphone lists since it was officially launched in 2015.
Before Single’s Day, the brand is now promoting its newly-launched Z17S and Z17 Mini S model. The first is priced around CNY 2999 (±450$) and the latter is more budget-friendly with CNY 1999 (±300$).
The Z17S (#努比亚Z17S#) competes with all the more expensive flagship models in offering users a 5.73 inch full HD+ screen of 18:9 ratio, and two cameras on the front. It comes in colors black and blue.
An addition to the list
With 2.2+ million followers on Sina Weibo, OnePlus (@一加手机) should also be mentioned here.
Founded in 2013, OnePlus (一加科技) is a relatively new Chinese smartphone brand. Its headquarters are based in Guangdong. The brand’s One Plus 5 model is currently also popular on Sina Weibo, despite being the most expensive phone (CNY 4288/645$) the brand has ever made.
Recent top-selling lists
A recent top 30 list (in Chinese, September 27) of best-sold smartphones on e-commerce platform Tmall shows the following top 10:
1. Honor8 32 GB (¥1099/±165$)
2. iPhone7 Plus 32GB (¥5198/±785$)
3. Vivo X9 64GB (¥2598/±392$)
4. Huawei Mate9 32 GB (¥2899/±437$)
5. Oppo RII 64GB (¥2999/±452$)
6. Samsung Galaxy S8 64GB (¥5688/±858$)
7. Honor V9 64GB (¥2699/±407$)
8. Oppo R9S Plus 64 GB (¥3199/±482$)
9. Gionee M2017 128 GB (¥6999/)
10. Moto Z 65 GB (¥3699/±558$)
According to this week’s (last week of October) best-selling smartphones (热卖排行), Suning and JD.com – some of China’s top mobile phone retailers – both show a different top 3:
Suning:
1. Apple iPhone 8 64GB
2. Apple iPhone 8 Plus
3. Xiaomi Redmi 4x 64GB
JD.com:
1. Xiaomi Mix2 64GB
2. Xiaomi 6 128 GB
3. Vivo X20 64 GB
The many different top smartphone lists on Chinese tech and e-commerce sites show that smartphone trends are changing fast, and also suggests that best-phone-lists on Chinese media sites often differ from each other for various reasons.
According to some predictions by experts on Weibo, the hottest phones of this year’s online e-commerce festival on November 11 will be the iPhone X, Xiaomi MIX2, Meizu Pro 7, Oppo R11, Vivo X20 and the OnePlus 5.
By Manya Koetse
Follow @whatsonweibo
* This list does not take the possible use of manipulated followers into account here.
Spotted a mistake or want to add something? Please let us know in comments below or email us.
©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
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Faking Street Photography: Why Staged “Street Snaps” Are All the Rage in China
Staged street photography is the latest “15 minutes of fame” trend on Chinese social media.
Recently a new trend has popped up on Chinese social media: people posting short videos on their accounts that create the impression that they are being spotted by street fashion photographers. Some look at the camera in a shy way, others turn away, then there are those who smile and cheekily stick out their tongue at the camera.
Although it may appear to be all spontaneous, these people – mostly women – are actually not randomly being caught on camera by one of China’s many street fashion photographers in trendy neighborhoods. They have organized this ‘fashion shoot’ themselves, often showing off their funny poses and special moves, from backward flips to splits, to attract more attention (see example in video embedded below).
These are some examples of the "pretending to be spontaneously spotted by street fashion photographer so gotta do something funny" phenomenon: pic.twitter.com/OUMhGaFG6W
— Manya Koetse (@manyapan) 25 juni 2019
In doing so, these self-made models are gaining more fans on their Weibo, Douyin, Xiaohongshu, or WeChat accounts, and are turning their social media apps into their very own stage.
Street Photography in Sanlitun
The real street photography trend has been ongoing in China for years, near trendy areas such as Hangzhou’s Yintai shopping mall, or Chengdu’s Taikoo Li.
One place that is especially known for its many street photographers is Beijing’s see-and-be-seen Sanlitun area, where photographers have since long been gathering around the Apple or Uniqlo stores with their big lens cameras to capture people walking by and their trendy fashion.
A few years ago, Thatsmag featured an article discussing this phenomenon, asking: “Who are these guys and what are they doing with their photos?”
Author Dominique Wong found that many of these people are older men, amateur photographers, who are simply snapping photos of attractive, fashionable, and unique-looking people as their hobby.
But there are also those who are working for street fashion blogs or style magazines such as P1, and are actually making money with their street snaps capturing China’s latest fashion trends.
Image by 新浪博客
People featured in these street snaps can sometimes go viral and become internet celebrities (网红). One of China’s most famous examples of a street photographed internet celebrity is “Brother Sharp.”
‘Brother Sharp’ became an online hit in 2009 (image via Chinasmack).
It’s been ten years since “Brother Sharp” (犀利哥), a homeless man from Ningbo, became an online hit in China for his fashionable and handsome appearance, after his street snap went trending on the Chinese internet.
Staged Street Scenes
But what if nobody’s snapping your pics and you want to go viral with your “Oh, I am being spotted by street fashion photographers” video? By setting up their own “street snap” shoots, online influencers take matters into their own hands.
It is not just individuals who are setting up these shoots; there are also companies and brands that do so in order to make their (fashion) products more famous. According to People’s Daily, in Hangzhou alone, there are over 200 photographers for such “street snaps” and hundreds of thousands of models for such “performances.”
The photographers can, supposedly, earn about 20,000 to 30,000 yuan ($2,890-$4,335) per day and the models are well paid.
In this way, the “street snap performance” phenomenon is somewhat similar to another trend that especially became apparent in China around 2015-2016, namely that of ‘bystander videos’ capturing a public scene. Although these videos seem to be real, there are actually staged.
One such example happened in 2017 when a video went viral of a young woman being scolded on a Beijing subway for wearing a revealing cosplay outfit.
The story attracted much attention on social media at the time, with many netizens siding with the young woman and praising her for responding coolly although the woman was attacking her. Later, the whole scene turned out to be staged with the purpose of generating more attention for the ad of a “cool” food delivery platform behind the older lady.
In 2015, photos of a ‘romantic proposal’ made its rounds on social media when a young man asked his pregnant girlfriend to marry him using over 50 packs of diapers in the shape of a giant heart. One bag of diapers carried a diamond ring inside. It was later said the scene was sponsored by Libero Diapers.
Wanghong Economy
Both the latest street snap trend and the staged video trend are all part of China’s so-called “Wanghong economy.” Wǎnghóng (网红) is the Chinese term for internet celebrities, KOL (Key Opinion Leader) or ‘influencer.’ Influencer marketing is hot and booming in China: in 2018, the industry was estimated to be worth some $17.16 billion.
Being a wanghong is lucrative business: the more views, clicks, and fans one has, the more profit they can make through e-commerce and online advertising.
Using Chinese KOLs to boost brands can be an attractive option for advertisers, since their social media accounts have a huge fanbase. Prices vary on the amount of fans the ‘influencer’ has. In 2015, for example, the Chinese stylist Xiao P already charged RMB 76,000 ($11,060) for a one-time product mention on his Weibo account (36 million fans).
According to the “KOL budget Calculator” by marketing platform PARKLU, a single sponsored post on the Weibo account of a famous influencer will cost around RMB 60,000 ($8730).
The current staged street snap hype is interesting for various online media businesses in multiple ways. On short video app Douyin, for example, the hugely popular street snap videos come with a link that allows app users to purchase the exact same outfits as the girls in the videos.
Perhaps unsurprisingly, an online survey by Tencent found that 54% of college-age respondents had the ambition to become an “online celebrity.”
Making Non-Fashion Fashion: The Farm Field as a Catwalk
Although becoming an actual online celebrity used to be a far-fetched dream for many Chinese netizens, the latest staged-street-snap trend creates the possibility for people to experience their “15 minutes of fame” online.
Just as in previous online trends such as the Flaunt Your Wealth Challenge or A4 Waist Challenge, you see that many people soon participate in them, and that they are then followed by an “anti-movement” of people making fun of the trend or using it to promote a different social point-of-view.
The 2018 “Flaunt Your Wealth” challenge, for example, in which Chinese influencers shared pictures of themselves falling out of their cars with their expensive possessions all around them, was followed by an Anti-Flaunt Your Wealth movement, in which ordinary people mocked the challenge by showing themselves on the floor with their diplomas, military credentials, painting tools, or study books around them.
In case of the (staged) “Fashion Street Photography” movement, that now has over 103 million views on Weibo (#全国时尚街拍大赏# and #街拍艺术行为大赏#), you can also see that many people have started to mock it.
“I find [this trend] so embarrassing that I want to toss my phone away, yet I can’t help but watch it,” one Weibo user (@十一点半关手机) writes, with others agreeing, saying: “This is all so awkward, it just makes my skin crawl.”
The anti-trend answer to the staged street shoot hype now is that people are also pretending to be doing such a street snap, but ridiculing it by making over-the-top movements, doing it in ‘uncool’ places, wearing basic clothing, or setting up a funny situation (see embedded tweet below).
And then this is other example (there are many) of people mocking this pretending-to-be-spotted-by-street-photographers trend pic.twitter.com/2WBP3F326l
— Manya Koetse (@manyapan) 25 juni 2019
Some of these short videos show ‘models’ walking in a rural area, pretending to be photographed by a ‘street fashion photographer’ – it’s an anti-trend that’s become a trend in itself (see videos in embedded tweets below).
There's a recent Chinese social media trend of people mocking the wannabe cool Sanlitun rich kids who are walking the streets like it's their catwalk while pretending to be spotted by street photographers. It's always the anti-cool people who are actually the coolest..👇👏 pic.twitter.com/LnEOEdyzRE
— Manya Koetse (@manyapan) 24 juni 2019
Although this ‘anti-trend’ is meant in a mocking way, it is sometimes also a form of self-expression for young people for whom the Sanlitun-wannabe-models life is an extravagant and sometimes unattainable one.
More: pic.twitter.com/WpcDepTcYe
— Manya Koetse (@manyapan) 24 juni 2019
They don’t need trendy streets and Chanel bags to pretend to be models: even the farm field can be their catwalk.
In the end, the anti-trend “models” on Chinese social media are arguably much cooler than the influencers pretending to be photographed. Not only do they convey a sense of authenticity, they also have something else that matters the most in order to be truly cool and attractive: a sense of humor.
Also read: Beijing Close-Up: Photographer Tom Selmon Crosses the Borders of Gender in China
By Manya Koetse
Follow @whatsonweibo
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Ed Sander
November 6, 2017 at 3:25 am
OnePlus is basically owned by Oppo.
I personally wouldn’t look at Weibo followers or online sales to determine the popularity of smartphones. As you mentioned, zombie-followers can be bought and ‘old followers’ do not necessarily have to use that phone anymore.
Online sales on specific platforms are influenced by promotions and do not take into account the offline sales, which are pretty important for brands like Oppo, Vivo and Huawei.
I would advise to look at figures by the IDC instead. Earlier this year, based on market share, the top 5 was: Huawei, Oppo, Vivo, iPhone and Xiaomi.
Another source, Gfk, showed the same ranking in May, while market research firm Counterpoint had Apple and Xiaomi switching places.
Ed
admin
November 6, 2017 at 3:37 am
It is true that popularity on Weibo does not necessarily represent sales figures. This is just a list we wanted to provide of the brands with most following on Weibo, of which the hashtags of new model announcements are topping the trending topics lists daily. If readers are looking for a different type of list they should certainly follow the lists you advice.
Compare phones side by side
January 9, 2018 at 2:32 pm
This is really one of the best post and great information about smartphones, I liked it and enjoyed reading it. Keep sharing such an important posts
mobile makr
January 30, 2018 at 11:48 am
oppo and vivo are no.1 stupid phones xxxxxxxxx 🙁
Srinivas
February 8, 2018 at 6:50 pm
Well, the article very much useful about top china mobiles. Also read about top 5 Indian Smart phones (Non-China) with price and specification
CLICK ON LINK
http://gstrendsnow.blogspot.in/2018/02/top-5-indian-brand-smart-phones-non.html