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Questions Surrounding Tragic Suicide of WePhone Founder Su Xiangmao

The tragic suicide of WePhone app founder Su Xiangmao has been dominating debates on Chinese social media.

Manya Koetse

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The tragic suicide of WePhone app founder Su Xiangmao has been dominating debates on Chinese social media over the past few days. It is the first time in China that a popular app closes down because its founder committed suicide. Netizens now demand to know the truth behind the story.

“This is the first case in the history of the internet that an app closes down because its founder committed suicide, and that the…

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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2 Comments

2 Comments

  1. Kenny

    September 15, 2017 at 1:00 am

    http://tech.ifeng.com/a/20170911/44679039_0.shtml
    the above news site (chinese) provide a few photos allegedly the receipt records (in chinese yuan) of his wife, pretty insane if you ask me, according to some other photos allegedly known as their chat history posted by Su Xiangmao on his own weibo/google+, he’s a pretty honest guy who lend her enormous financial support while the wife is just the definition of being venomous without a bottom line. According to the chat history, he notably killed himself because his stock has fallen 20% and wife still demands about $2million USD (compensation for spiritual damages of divorce and all the properties she bought in Sanya,Hainan Island) in a voice threatening to get him imprisoned if not complied. I heard the guy also had history of being fined by the government for operating WePhone under the gray zone of Chinese Law, and this is still the case before his suicide so that’s another allegation his wife can use to gain advantage against him. Meanwhile his entire self-declared net worth was just about $1,006,849 USD, Di Xinxin(wife) also forces him to comply with her long-term payment contract of 2 million with the threat of using her strong family relationship in the local police station (her uncle known as the head of public security court) to get him imprisoned…
    So much pressure to take for an honest guy, a guy who was willing to let his wife spend millions of USD without a single concern, finally couldn’t take it all… depressing story.

  2. eru

    September 28, 2017 at 5:09 pm

    He deserved that, that app is a fking defraud platform(been reported by many countries). I sympathize this woman cuz she’s being under cyber abused (which is Su had planned and incited) in China, a fking gross man chauvinist country.

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China AI

AI Actress Ad Pulled, Baihaitun Disrupts Shanghai and Cicada Meme Bugs Huawei

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Welcome to China Trend Watch (Week 32–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. I’m Manya Koetse, a sinologist specializing in Chinese digital culture.

 


 

🗞️ QUICK SCROLLS

 

📈 Is China’s AI price war over? After a period of offering as much as possible to users at relatively low prices, Chinese AI (LLM) companies are now raising their prices. Last week, DeepSeek – known as the cheapest LLM model around – announced a raise in its API prices, showing that LLM models in China, like food delivery platforms, follow a clear strategy of first attracting users and subsidizing growth, then monetizing once users are locked in.

🐸 “Antibiotic bullfrogs” are a new cause for concern. Bullfrogs sold through e-commerce channels, popularly used in various dishes (like bullfrog hotpot), have been found to contain excessive antibiotic residues after being tested by an independent Shanghai investigation team. Antibiotics are widely used in bullfrog farming.

🌾 A 67-year-old farmer from Anhui ruined 25 acres of crops after following a chatbot’s advice on which pesticides to use. The AI tool recommended a strategy including fomesafen, which killed the farmer’s entire sesame plant crop. Chinese state media highlighted the story as a warning to the growing number of senior citizens who are relying on AI a bit too much.

👁️ A Chinese ad campaign for contact lenses has been taken offline because it starred an AI actress who doesn’t actually have eyes. Last week, I reported on the success of this AI actress, Fang Taozi (方桃子), in the AI micro drama “Laid-Off Girl” (被裁掉的女孩). After a Chinese cosmetic contact-lens brand paid a large sum to feature the actress in its commercial, regulators flagged it because the virtual actress claimed…

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China Digital

How Chinese AI Videos Turned Foreigners into Villains

How viral AI videos turn racialized outsiders into threats and violent Chinese heroes into defenders of social order, China’s first nationally broadcast AI drama, and why a newspaper is being sold for 50 times its original price.

Manya Koetse

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Welcome to China Trend Watch (Week 30–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. Subscribe here to receive future editions.

 

Over the past few weeks, a noteworthy amount of AI-related news has been trending on Chinese social media, which is reflected in this week’s edition.

Now that AI has entered every corner of media consumption and online life, related discussions seem to be reaching a new peak. While well-produced AI dramas are receiving more praise, low-effort AI slop is flooding video feeds and increasingly being used to stir controversy and generate clicks, fueling prejudice, hate, and cyber-nationalism. More about that further down in this newsletter.


 

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🎬 A new AI-generated micro-drama has become all the rage on Chinese social media. While earlier AI dramas were criticized for being sloppy and repetitive, Laid-Off Girl (被裁掉的女孩) is praised for its quality and appealing protagonist, Fang Taozi (方桃子), a small-town woman pursuing her dream of becoming a model in Paris. She is so believable that viewers almost forget they are not watching a live-action production. This marks a real step up in quality for the industry, raising the bar for others. (If you want to get a taste of what it looks like, here’s a YouTube link).

Stills from the popular micro AI drama Laid-Off Girl (被裁掉的女孩).

📺 China’s national TV has now also aired its very first AI drama. While AI dramas mostly belonged to the realm of unofficial short-form online productions, the phenomenon has now made the leap to longer productions broadcast on national satellite television. Anhui TV is airing the Ming-dynasty drama The Tale of Peach Blossom Pool (桃花潭记), promoted as China’s first fully AI-produced medium-length drama centered on…

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