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Top 5 of China’s Most Popular Short Video and Live Streaming Apps

An overview of the most-watched apps in China of this moment.

Gabi Verberg

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The live streaming and short video app market is (still) absolutely booming in China. What’s on Weibo lists China’s most popular apps within this category for you: these are the top Chinese apps to watch.

China is the world’s largest smartphone market, and the mobile app business is booming. In August of last year, it was reported that approximately 800 million people are actively using the internet in China, about 58 percent of the country’s population. What is especially noteworthy is that some 788 million people are accessing the internet via mobile – a total of 98 percent of the China’s total online population.

To attract business from this immense number of mobile internet users, who on average spend some 4.2 hours per day on their phone, thousands of news apps are launched every year. In 2018, Chinese internet users could download 7.3 million different apps – 900.000 more than the year before.

To provide more insight into China’s mobile app market, What’s on Weibo has listed some of the most popular and noteworthy apps in China today. For this selection, we chose to avoid the most obvious popular apps, such as Weibo or WeChat, that are already frequently covered in English-language media.

Instead, we chose to feature those apps that are arguably not as well-known outside of mainland China, within five popular categories, namely: education, health, news, games, and short video & live streaming.

We made our selection based on the data from the Android app stores Tencent, Baidu, Huawei, and Zhushou360. We tried our best to give you a representative overview of various apps that are currently most used in China, but want to remind you that these lists are by no means absolute nor official “top 5” charts.

We will start with our top short video & live streaming list, stay tuned for the other categories that will follow shortly and will be listed below this article!

 

#1 Douyin Short Video 抖音短视频


Douyin, which literally means “trembling sound” (抖音), is a short video social networking app. The app is part of the ByteDance Inc. empire and was first launched in September 2016.

If the logo looks familiar, that may be because you know the popular international version of the app named ‘TikTok,’ which was the fourth most downloaded non-game app worldwide in 2018.

Douyin allows its users to live stream and to upload and view 15-second videos. The app provides several tools to finetune videos by adding various kinds of music, fast forwarding, or adding filters and stickers.

More than just a video and broadcasting app, Douyin is very much interactive, which inherently makes it a social media platform. Videos can be liked, shared and commented on, and people can follow each other. Through its broadcasting feature, users can also send each other money or virtual gifts.

The major ‘magic’ formula behind Douyin is its use of the AI algorithm of its parent company Bytedance Inc (the same company that runs the super popular news app Toutiao). This means the app constantly provides users with suggested content based on user profile and preferences. Adding to this, Douyin is the only app in this selection that automatically plays the next video if the current video you are watching has ended, increasing user engagement with the app.

Douyin’s approach is highly successful. In 2018, Douyin ranked as the tenth most popular app in China, and its popularity continues to grow. From September to December 2018, Douyin’s daily active users increased from 118.7 to 138.5 million.

Douyin currently is the most popular short video app in the Chinese Apple store, and in both the Huawei and Zhushou360 app stores, Douyin ranks second most popular app overall.

Also see our previous article exploring the difference between Douyin and its international version TikTok.

 

#2 Kuaishou 快手


Kuaishou, literally meaning “fast hand,” is also known as ‘Kwai’ and was first launched in 2011 as GIF Kuaishou (GIF快手) and changed its name and function to the current one in 2014.

In 2018, Kuaishou received various investments from Chinese tech giants Tencent, Alibaba, and Baidu, that also sought to profit from China’s growing market of short-video and live stream apps. As with Douyin, Kuaishou has also been successful outside of mainland China. In 2018, the app briefly ranked first in several Apple stores including those in Russia, Turkey, South Korea, Taiwan, and Indonesia.

With Kuaishou, just like Douyin, users can live stream and upload short videos. There are, however, some small differences between the apps. In Kuaishou, videos can be as long as 57 seconds, and the next video will not play automatically; meaning that users have to manually pick the next video they want to watch. Also in the video editing, its functions are different. In the Kuaishou app, users can specifically add filters to faces, and there is also a karaoke function.

In the fourth quarter of 2018, Kuaishou reached the miracle barrier of 100 million monthly active users, showing a modest 2,45 percent growth compared to the third quarter. Currently, Kuaishou is ranking second most popular video app in the Chinese Apple Store, and fifth in the Zhushou360 app store.

 

#3 Xigua Video 西瓜视频


Xigua, which means ‘watermelon,’ is the second-most popular short video app by Bytedance. ‘Eating watermelons’ or ‘the watermelon-eating masses’ (吃瓜群众) is a Chinese idiom that is frequently used by Chinese netizens, meaning that onlookers are interested in watching an (online) spectacle or discussion unfold without intervening.

Being a Bytedance product, Xigua also uses artificial intelligence and machine learning algorithms to recommend videos to its users. What is different from Douyin, is that Xigua categorizes its videos based on their contents. There are, for example, the categories handicraft, culture, square dancing, cuisine, and fashion. Adding to this, Xigua also offers a live streaming service and a wide variety of television programs and games.

Despite a small decrease in daily active viewers in the last quarter of 2018 from 41.2 million to 38.7 million, Xigua was still the third most popular video app in the Chinese Apple store, closely followed by another app by Bytedance called Huoshan (火山), a short video platform for people to share their stories and showcase their talent.

 

#4 MOMO 陌陌


MOMO is a location-based social networking app where users can show themselves through video, text, voice, and pictures, and discover nearby people based on their geographic location. Despite the company calling the app a social networking platform, for many Chinese netizens, MOMO is simply known as a dating app.

Different from apps such as Douyin and Xigua, MOMO does not show content based on user preference but based on its geographic location. The main page of MOMO shows profiles of people around you, featured with picture and videos. If you see a person that you like, you can add the person or leave a ‘like’ or comment. In addition, the app also provides other functions such as a swipe function, a chat room and a place where you can play games with other users.

MOMO which is part of the Beijing MOMO Technology company, that first launched their app in 2011. Little than a year later, people all over the globe were introduced to MOMO’s international version. But in 2014, when the Chinese version started to gain a significant market share, the company decided to cancel its international edition and focus on its domestic business instead.

In 2018, MOMO acquired the Tinder-like dating app Tantan (探探), which had 6.3 million daily active users in the fourth quarter of 2018.

In the meantime, MOMO has also been growing in popularity, registering 16 million daily active users in 2018, making it the most popular app in the category live streaming and the 88th the most popular app overall – that may not sound too impressive, but within China’s booming app market, it actually is.

 

#5 DouYu Livestream 斗鱼直播


DouYu is an app by DouYu TV and was first launched in 2014. In 2016, DouYu received investments from both Tencent and Phoenix Media.

What mainly sets DouYu apart from other live stream apps, is that it provides its users with live streaming games such as Honor of Kings, Player Unknown’s Battlefield, DOTA and League of Legend. In addition, it also features practical videos such as cooking lessons or camping tutorials.

In 2018, DouYu was the second most popular live streaming app of China, right behind MOMO, with 7.2 daily active users at the end of the year. Currently, the app ranks among the most popular video apps in the Tencent Appstore.

Also see: Top 5 of Popular News Apps

By Gabi Verberg

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.

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China Comic & Games

China’s Top Mobile Gaming Apps

Gabi Verberg

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In a booming online gaming market, these are some of the apps most appreciated by Chinese online gamers today.

China has the largest mobile gaming market in the world. It’s an exciting market not just for game-lovers, but also for those into marketing and advertising.

One of the key drivers behind this online gaming environment is the fact that China is a mobile-first country. China’s average mobile user owns a relatively cheap but high-performance mobile phone, which enables them to play mobile games. As the quality of China’s smartphones keeps on rising, so are the possibilities and developments within China’s mobile gaming market.

The Chinese gaming industry is flourishing, but also highly controlled. Online games are allowed to be imported, but have to pass the content censorship procedures and must be ‘ideologically compatible’ for the Chinese market. Many games, such as this year’s Resident Evil 2, are not allowed into mainland China.

To gain more insights in this enormous market, we list five of the mobile apps that currently play an important role in the mobile gaming industry. We made our selection based on the data from the Android app stores Tencent, Baidu, Huawei, and Zhushou360. We tried our best to give you a representative overview of a variety of apps that are currently most used in China, but want to remind you that these lists are by no official “top 5” charts.

This article is part of a series of five articles, listing popular Chinese apps in the categories of short video & live streaming, news, health & sports, and knowledge & education. We’ll list the other categories for you below this article, but let’s move over to review these popular mobile gaming apps now.

 

#1 PlayerUnknown’s Battlegrounds 绝地求生

PlayersUnknown’s Battleground (PUGB) is a so-called ‘sandbox style’ survival game, which basically means that gamers are allowed to freely roam and change the game, that does not have a set storyline, and that they are required to do all they can to survive as long as possible by eliminating its competitors.

In this online multiplayer game, that is called a Fortnite rival, players are placed together with up to 100 other players on an island. As the game proceeds, the battlefield gradually shrinks, putting more pressure on its players. The users have to assemble weapons and other necessities, and in doing so, need to kill their competitors and take their possessions. The last person left is the winner.

PUBG, which is currently the most popular mobile phone game app in China, was created by the South Korean Bluehole. In 2017, Chinese gaming giant Tencent launched the mobile app version of the game. The Chinese version is not entirely the same: it has been adapted to make sure it aligns with ‘socialist values.’

At the moment, there are two versions of PUGB games: Exciting Battlefield (刺激战场) and Full Ahead (全军出击). The games Exciting Battlefield and Full Ahead subsequently ranked most and third most popular game app in the Chinese Apple stores in 2018, with Exciting Battlefield reaching 14,9 million daily active users at the end of 2018. Currently, Exciting Battlefield still ranks the most popular game app in both the Tencent and Zhushou360 app stores.

 

#2 Honor of Kings or Kings of Glory 王者荣耀

Honor of Kings is a game developed and published by Tencent which was first launched in 2015. The game is a multiplayer online battle arena game, where players have to team up for a five-to-five battle.

Every user can personally assemble their hero and equip it with certain features such as appearance, powers, etc. The goal of the game is to destroy the opponent’s base.

In 2018, Honor of Kings was the second most popular game app in the Chinese Apple store with 53,8 million daily active users in the last quarter. This year, the game especially rose in popularity during the Chinese Lunar New Year: in the week from 4-10 February, Honor of Kings reached 92 million daily active users.

But the game’s popularity isn’t limited to China. In 2017, Tencent launched an international adaption of the game called Arena of Valor. The game was adopted as one of the games at the eSport Demonstration Event at the 2018 Asian Games, where the Chinese team won the gold medal.

 

#3 Speed QQ / QQ飞车

Speed QQ is a 3D game that combines both casual and competitive racing. The game has three kingdoms: wind, fire, and fantasy.

In each kingdom, there are different kinds of races, and players can move up levels if they beat other players. In the end, the strongest player of all will be crowned ‘king.’ To prove their skills, the best players of each kingdom can also race against each other in races played on racetracks on the border of the several kingdoms.

The game can be played by either a single player or multiplayer, with a maximum of six players.

Speed QQ, just as Honor of Kings and PUBG, is a game by Tencent  – it is the world’s largest game distributor by revenue. Speed QQ was first launched in January 2008 as a PC version, and it was not until 2017 that the mobile app version was released.

In 2018, it became the fourth most popular game app in Chinese Apple stores, with nearly 25 million downloads in that same year.

 

#4 Identity V 5人格  

Identity V is a so-called asymmetric warfare game, meaning that the game is a wargame between individuals or a group of players and their hostile opponent.

The horror game, designed in gothic art style, is a one-versus-four multiplayer game. Later in the game, players can decide whether they want to play either the hunter or one of the four survivors.

However, the game is mainly a survivor-based game. The player first enters the game as a detective who receives a mysterious letter inviting the player to investigate an abandoned estate and search for a missing girl. As the player is searching for clues about the missing girl, a hunter will try to catch the player and strap it to a rocket ready for blast off. This is where the three other survivors come in; those are the ones who can free their fellow-survivor from the racket. But if they are too late, the player will be fired off and lose.

Identity V is the newest game app in our selection as it was launched in April of last year by NetEase. Despite its short period on the market, the game gained significant success. The app was the fifth most popular game app in Chinese Apple stores in 2018, with over 26 million downloads.

 

#5 Mini World 迷你世界

Mini World is a 3D sandbox style game, allowing its users to roam around in the virtual world of the game.

Mini World, also called a block art game, allows its players to build their world by moving around blocks and placing other elements. They can do this alone, but they can also invite friends and create a dream world together. The game closely resembles the Swedish game Minecraft (我的世界), which is also available in China.

Mini World was first launched in December 2015 by a Shenzhen based company. A couple of years later, the game was available in both Android and Apple stores. In 2018, Mini World became the fourth most popular game app in China with 3.7 million daily active users in the third quarter.

At the beginning of this year, Mini World released a new version of its game, which brings it back in the top ten most popular apps in both the Zhushou360 Appstore and Baidu Appstore.

Also see:

By Gabi Verberg, edited by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Media

Top 6 of China’s Popular News Apps

In an online environment with hundreds of news apps, these are some must-know apps Chinese netizens use to stay updated on the news.

Gabi Verberg

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In China’s dynamic online media environment, where hundreds of news apps are competing over clicks, these are five different news apps that are currently popular among Chinese netizens.

China is the world’s largest smartphone market, and the mobile app business is booming. Chinese netizens, of which some 98% access the internet via mobile phone, have thousands of app to choose from across dozens of app stores.

To provide some insights into this huge market, What’s on Weibo has listed some of the most popular and noteworthy apps in China today in various categories, namely news, education, health, games, and short video & live streaming. Check our top 5 of most popular short video apps here. This article will focus on some of China’s most popular news apps. Stay tuned for the other categories, that will follow shortly and will be listed below this article.

We made our selection based on the data from the Android app stores Tencent, Baidu, Huawei, and Zhushou360. We tried our best to give you a representative overview of a variety of apps that are currently most used in China, but want to remind you that these lists are by no official “top 5” charts.

When it comes to news apps, we see there’s a clear preference for the more commercial media outlets rather than traditional Chinese state media newspaper titles, and that besides gaming, live streaming, shopping, and music, news gathering is still very much a popular online activity among Chinese netizens.

 

#1 Jinri Toutiao 今日头条


Jinri Toutiao, which translates as ‘Today’s Headlines’, currently ranks as the most popular app in the Chinese Apple store, together with its ‘speed version’ (今日头条极速版) version, which offers a different interface.

The Jinri Toutiao app is a core product of China’s tech giant Bytedance Inc., which has also developed popular apps such as TikTok, Douyin (抖音), Xigua (西瓜) and Huoshan (火山).

The main difference between the normal and speed version app is that the Jinri Toutiao has some extended features; its layout can be adjusted according to user’s preferences and its installment takes up more space on the device.

Toutiao’s success is mainly due to its artificial intelligence functions that sources news and other articles for its users. Through the app’s machine-learning algorithm, Jinri Toutiao can understand its user’s preferences and personalizes the selected content its shows on the main page. In doing so, Toutiao is a so-called news aggregator that has some 4000 news providing partners and is comparable to American apps such as Flipboard.

In 2018, Jinri Toutiao had 700 million registered users, with 120 million daily readers, spending approximately 76 minutes on the app, viewing a total of 4.2 billion(!) articles.

 

#2 Ifeng News 凤凰新闻


Ifeng News or Phoenix News is part of Phoenix TV, a broadcasting company established in 1996. The media company, that is headquartered in Hong Kong, is active in traditional media as well as in new media.

According to Phoenix TV, users of the Ifeng News app approximately spend more than 37 minutes on the app daily.

Like Toutiao, the Ifeng News app also offers personalized content for users based on AI algorithms. Different from Toutiao, Ifeng is not just a news aggregator but also produces its own content.

Ifeng News is the app to consult when you want to get somewhat more in-depth insights into the main headlines from around globe. In addition, Ifeng also offers 24/7 live news broadcasts from mainland China, Hong Kong, and Taiwan.

 

#3 Caijing Toutiao 财经头条

Caijing Toutiao is an app developed by Caijing Magazine, an independent financial magazine based in Beijing that, in addition to economic issues, also focuses on social and public affairs and civil rights. It has long been known for its progressive and critical content, which is why we list it here, although some other commercial news apps, such as Tencent News, Sohu News, Netease, and The Paper, might be more popular in terms of the total number of downloads.

Caijing Magazine was established in 1998 by Hu Shuli (胡舒立) as part of the Media Group Limited. Especially in the first ten years of the magazine’s existence, it enjoyed relative freedom regarding press restrictions. But the ‘golden era’ of Caijing came to an end in 2009, when Hu Shili resigned after facing more control over news by the authorities.

Nevertheless, Caijing is still known as an authoritative news platform for business and financial issues in China.

The Caijing app, in addition to its live stream and headlines, offers rich financial content organized in various categories. The app is not only among the most popular news apps, but it was also ranked the most downloaded financial app in the first half of 2018.

 

#4 People’s Daily 人民日报


People’s Daily, one of the leading news outlets of China, is the official newspaper of the Central Committee of the Communist Party of China. The news office was established in 1948 and is headquartered in Beijing.

Despite being seventy years old, People’s Daily has adopted various strategies over the past years to reach Chinese younger audiences in the digital era. The news app, launched in 2014, is part of its digital strategy, and now ranks amongst the most popular news apps of China across different app app stores.

A large number of People’s Daily‘s news articles focus on political matters. Users of the app can choose whether they want to see the standardized content showed to all users, or opt-in to recommended articles based on monitored personal preferences.

 

#5 Tencent News 腾讯新闻

Tencent News, which is part of the Shenzhen-based Tencent Group, is one of the leading news-apps of China. In addition to the app, the company also has its online portal QQ.com, where they release the same content as the app, complemented with other services.

In 2017, Tencent brought the two apps together when it added a news feed and search function to its super app WeChat. This means that, regardless if you have the Tencent News app installed on your device, you will be directed to Tencent News when you enter certain search words in WeChat. With WeChat’s 1.08 billion monthly active users globally, this sets off a tremendous user flow from WeChat to Tencent News.

The majority of the news articles on the app come from third-party platforms. In addition to the news, the app features other Tencent products such as Tencent Video and their live streaming service.

In the final quarter of 2018, Tencent News users grew from 94 million to 97.6 million daily active users, making it the second most popular news app of China.

 

#6 Zhihu 知乎


Zhihu is no typical news app: it actually is China’s biggest Q&A platform, comparable to Quora.

In 2018, Zhihu had 160 million registered users, of which 26 million visited the app daily. Despite the fact that Zhihu is not a traditional news content app, it plays an important role in China’s online news media landscape, as it provides an open space where users get (news) information and can get answers to their questions relating to the news and other things.

What sets it apart from other social media platforms is that users do not need to be ‘connected’ or ‘follow’ each other in order to see each other’s questions and comments. Zhihu‘s algorithm pushes up the most popular content, driving engagement.

How does Zhihu exactly work? All Zhihu users can create topics or questions, and reply to those of others. By voting on the best response of other users, the app automatically features the most appreciated comments on the top of the page.

To guarantee the reliability of the information provided by users, Zhihu has rolled out a ‘point system’ that credits users for their content, profile, and behavior on the platform. By giving every user a personal score, Zhihu allegedly hopes to promote more “trustworthy” content.

Apart from the Q&A feature, Zhihu also offers electronic books and paid live streaming. Zhihu also launched the so-called ‘Zhihu University’ that offers paid online courses in business, science, and humanities.

Also see:

By Gabi Verberg, edited by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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