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Top 5 of China’s Most Popular Short Video and Live Streaming Apps

An overview of the most-watched apps in China of this moment.

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The live streaming and short video app market is (still) absolutely booming in China. What’s on Weibo lists China’s most popular apps within this category for you: these are the top Chinese apps to watch.

China is the world’s largest smartphone market, and the mobile app business is booming. In August of last year, it was reported that approximately 800 million people are actively using the internet in China, about 58 percent of the country’s population. What is especially noteworthy is that some 788 million people are accessing the internet via mobile – a total of 98 percent of the China’s total online population.

To attract business from this immense number of mobile internet users, who on average spend some 4.2 hours per day on their phone, thousands of news apps are launched every year. In 2018, Chinese internet users could download 7.3 million different apps – 900.000 more than the year before.

To provide more insight into China’s mobile app market, What’s on Weibo has listed some of the most popular and noteworthy apps in China today. For this selection, we chose to avoid the most obvious popular apps, such as Weibo or WeChat, that are already frequently covered in English-language media.

Instead, we chose to feature those apps that are arguably not as well-known outside of mainland China, within five popular categories, namely: education, health, news, games, and short video & live streaming.

We made our selection based on the data from the Android app stores Tencent, Baidu, Huawei, and Zhushou360. We tried our best to give you a representative overview of various apps that are currently most used in China, but want to remind you that these lists are by no means absolute nor official “top 5” charts.

We will start with our top short video & live streaming list, stay tuned for the other categories that will follow shortly and will be listed below this article!

 

#1 Douyin Short Video 抖音短视频


Douyin, which literally means “trembling sound” (抖音), is a short video social networking app. The app is part of the ByteDance Inc. empire and was first launched in September 2016.

If the logo looks familiar, that may be because you know the popular international version of the app named ‘TikTok,’ which was the fourth most downloaded non-game app worldwide in 2018.

Douyin allows its users to live stream and to upload and view 15-second videos. The app provides several tools to finetune videos by adding various kinds of music, fast forwarding, or adding filters and stickers.

More than just a video and broadcasting app, Douyin is very much interactive, which inherently makes it a social media platform. Videos can be liked, shared and commented on, and people can follow each other. Through its broadcasting feature, users can also send each other money or virtual gifts.

The major ‘magic’ formula behind Douyin is its use of the AI algorithm of its parent company Bytedance Inc (the same company that runs the super popular news app Toutiao). This means the app constantly provides users with suggested content based on user profile and preferences. Adding to this, Douyin is the only app in this selection that automatically plays the next video if the current video you are watching has ended, increasing user engagement with the app.

Douyin’s approach is highly successful. In 2018, Douyin ranked as the tenth most popular app in China, and its popularity continues to grow. From September to December 2018, Douyin’s daily active users increased from 118.7 to 138.5 million.

Douyin currently is the most popular short video app in the Chinese Apple store, and in both the Huawei and Zhushou360 app stores, Douyin ranks second most popular app overall.

Also see our previous article exploring the difference between Douyin and its international version TikTok.

 

#2 Kuaishou 快手


Kuaishou, literally meaning “fast hand,” is also known as ‘Kwai’ and was first launched in 2011 as GIF Kuaishou (GIF快手) and changed its name and function to the current one in 2014.

In 2018, Kuaishou received various investments from Chinese tech giants Tencent, Alibaba, and Baidu, that also sought to profit from China’s growing market of short-video and live stream apps. As with Douyin, Kuaishou has also been successful outside of mainland China. In 2018, the app briefly ranked first in several Apple stores including those in Russia, Turkey, South Korea, Taiwan, and Indonesia.

With Kuaishou, just like Douyin, users can live stream and upload short videos. There are, however, some small differences between the apps. In Kuaishou, videos can be as long as 57 seconds, and the next video will not play automatically; meaning that users have to manually pick the next video they want to watch. Also in the video editing, its functions are different. In the Kuaishou app, users can specifically add filters to faces, and there is also a karaoke function.

In the fourth quarter of 2018, Kuaishou reached the miracle barrier of 100 million monthly active users, showing a modest 2,45 percent growth compared to the third quarter. Currently, Kuaishou is ranking second most popular video app in the Chinese Apple Store, and fifth in the Zhushou360 app store.

 

#3 Xigua Video 西瓜视频


Xigua, which means ‘watermelon,’ is the second-most popular short video app by Bytedance. ‘Eating watermelons’ or ‘the watermelon-eating masses’ (吃瓜群众) is a Chinese idiom that is frequently used by Chinese netizens, meaning that onlookers are interested in watching an (online) spectacle or discussion unfold without intervening.

Being a Bytedance product, Xigua also uses artificial intelligence and machine learning algorithms to recommend videos to its users. What is different from Douyin, is that Xigua categorizes its videos based on their contents. There are, for example, the categories handicraft, culture, square dancing, cuisine, and fashion. Adding to this, Xigua also offers a live streaming service and a wide variety of television programs and games.

Despite a small decrease in daily active viewers in the last quarter of 2018 from 41.2 million to 38.7 million, Xigua was still the third most popular video app in the Chinese Apple store, closely followed by another app by Bytedance called Huoshan (火山), a short video platform for people to share their stories and showcase their talent.

 

#4 MOMO 陌陌


MOMO is a location-based social networking app where users can show themselves through video, text, voice, and pictures, and discover nearby people based on their geographic location. Despite the company calling the app a social networking platform, for many Chinese netizens, MOMO is simply known as a dating app.

Different from apps such as Douyin and Xigua, MOMO does not show content based on user preference but based on its geographic location. The main page of MOMO shows profiles of people around you, featured with picture and videos. If you see a person that you like, you can add the person or leave a ‘like’ or comment. In addition, the app also provides other functions such as a swipe function, a chat room and a place where you can play games with other users.

MOMO which is part of the Beijing MOMO Technology company, that first launched their app in 2011. Little than a year later, people all over the globe were introduced to MOMO’s international version. But in 2014, when the Chinese version started to gain a significant market share, the company decided to cancel its international edition and focus on its domestic business instead.

In 2018, MOMO acquired the Tinder-like dating app Tantan (探探), which had 6.3 million daily active users in the fourth quarter of 2018.

In the meantime, MOMO has also been growing in popularity, registering 16 million daily active users in 2018, making it the most popular app in the category live streaming and the 88th the most popular app overall – that may not sound too impressive, but within China’s booming app market, it actually is.

 

#5 DouYu Livestream 斗鱼直播


DouYu is an app by DouYu TV and was first launched in 2014. In 2016, DouYu received investments from both Tencent and Phoenix Media.

What mainly sets DouYu apart from other live stream apps, is that it provides its users with live streaming games such as Honor of Kings, Player Unknown’s Battlefield, DOTA and League of Legend. In addition, it also features practical videos such as cooking lessons or camping tutorials.

In 2018, DouYu was the second most popular live streaming app of China, right behind MOMO, with 7.2 daily active users at the end of the year. Currently, the app ranks among the most popular video apps in the Tencent Appstore.

Also see: Top 5 of Popular News Apps

By Gabi Verberg

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.

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1 Comment

1 Comment

  1. Ruangwith Viwathanatepa

    May 9, 2019 at 11:56 am

    Thank you for you article

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China Sex & Gender

Shouqi Ride-Hailing Incident: Hangzhou Female Passenger Jumps from Moving Car

‘Delusional’ or ‘vigilant’? Weibo discussions over the woman who jumped from a moving vehicle when her Shouqi driver deviated from the route.

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After the Didi murders and the Huolala case, the ‘Shouqi incident’ is now making headlines in China, showing that there is still a lot of distrust in car-hailing services among Chinese female passengers.

The story of a female passenger jumping from a moving taxi she had arranged via ride-hailing app Shouqi (首汽约车) has gone viral on Chinese social media.

The passenger, Ms. Gao, jumped from the moving vehicle in the late afternoon of June 12 because she feared for her personal safety after the driver had allegedly deviated from the intended route.

Ms. Gao was traveling from Hangzhou to Fuyang when the incident occurred. The woman states that once she got in the taxi, the driver attempted to make a pass at her and changed the route twice.

Gao eventually decided to jump from the moving car, resulting in a fractured left arm and extensive bruising.

Ms. Gao in hospital, photo via Sohu.com.

Shouqi is a state-backed online ride-hailing platform founded in 2015 that focuses on luxury & high-quality services.

Shouqi Responds

On June 19, Shouqi officially responded to the matter after carrying out an investigation.

According to the Shouqi report, their driver, Zhang, deviated from the navigation route because he opted to take a faster road that had been newly opened and was not recognized by the navigation app yet. Since he had taken this alternative route, the voice navigation kept reminding him that he was taking the wrong route. The female passenger jumped out of the car shortly afterward.

Part of Shouqi’s statement.

Shouqi states that according to protocol, there is an audio recording of the journey. Although the recording did capture the voice navigation indicating the car was deviating from the original route, there was no sign of an altercation or discussion between the driver and the passenger before she jumped out. The company also said it would release the recording to the media if Ms. Gao would give them permission to do so.

After Gao had jumped from the vehicle, driver Zhang allegedly pulled over to check on her and immediately called the emergency number for medical help. Meanwhile, Gao tried to alert other cars that were passing by to get help. Afterward, Zhang drove to the local police station to cooperate with the investigation.

The company’s statement further says that local authorities claim the incident was caused by a “misunderstanding” between the passenger and the driver.

In the statement, the car-hailing company does apologize for the incident. They also claim their driver has been reprimanded for not properly communicating with his passenger. Shouqi furthermore says they will cover the passenger’s medical expenses.

“Fabricated Facts”

On June 20, Ms. Gao wrote up a response to Shouqi’s statement, which she published on social media (@步步登高_乐). According to Gao, Shouqi’s statement contains many falsehoods and “fabricated facts.”

Ms. Gao talking to Chinese media about what really happened during the incident.

Gao says that the driver never told her anything about taking an alternative route. She also denies that Zhang called the emergency number after she had jumped out, and emphasizes that the local authorities have never issued any official statement nor made any conclusions about the matter. Shouqi has also never paid for her medical expenses, and have not released any recordings of the incident to Gao.

By Monday afternoon local time, Gao’s response was shared on Weibo over 23,000 times, receiving over 32,000 comments. The topic also reached the top trending topics on the social media platform.

The safety of female passengers making use of online car-hailing apps is a recurring topic of discussion in China, where several incidents involving Uber-like services triggered outrage among web users over the past few years.

The biggest case was the murder of a Chinese stewardess by a driver of the Didi Chuxing car-hailing app in 2018, which became one of the most discussed topics of that year. Shortly before going missing, the 21-year-old woman from Zhengzhou had texted her friend that the driver of the ride she had arranged was “acting strange.” Her body was found the next day. The driver’s body was retrieved from a river nearby.

The horrific case was followed by a second Didi murder of a 20-year-old woman in Wenzhou. The victim was on her way to a birthday party when she contacted a friend via text asking for help. She was later found to have been raped and killed in a mountainous area nearby. The 27-year-old driver was arrested. These two cases, which also brought other cases to light in which female passengers were abused by their drivers, sparked major public concerns about the safety of these online platforms.

In February of 2021, the Huolala case also made headlines in China: a 23-year-old woman named Che Shasha jumped out of the window of a moving van she rented via the ride-hailing firm Huolala when the driver, a man by the name of Zhou, had deviated from the intended route. Che, who was uncomfortable and scared, asked Zhou about the different routes multiple times, but he remained silent. When Che exited the vehicle via the passenger window, the driver reportedly did not do anything to stop her. The young woman died four days after the incident due to severe brain injury due to her fall.

These previous cases have heightened public awareness on the safety of female passengers, but some commenters also think it might have led to women being too scared when using ride-hailing apps.

Although most commenters support Ms. Gao and say that Shouqi should release the recordings to make the truth come out, there are also web users who say Gao is “delusional” and that her fears were ungrounded.

“If she really would’ve been murdered, people would say she wasn’t vigilant enough. Now, she was vigilant and people say she was being delusional. You just don’t have the empathy to understand the fear of female passengers,” one commenter writes.

Without any released recordings and no official police report, web users are still waiting for further developments in this case. If it would be up to Ms. Gao, it will soon be publicly revealed that she indeed was in danger. For now, she is seeking more media exposure so that “the bad guys will be punished for the injuries she suffered,” she told Chinese media reporters from her hospital bed.

We will update this story once more information comes out.

By Manya Koetse (@manyapan)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Digital

The Disappearing Emoji on Weibo in Light of June 4

No candle or cake emoji on Weibo on June 4th.

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This week marks the anniversary of the Tiananmen student protests which started in April 1989 and ended with the violent crackdown on June 4th of that year.

It is the time of the year that censorship on Chinese social media intensifies, which is noticeable in various ways.

One noteworthy change is the disappearance of various Weibo emoji. Already in 2012, China Digital Times reported that the Sina Weibo platform quietly removed the candle icon from its collection of “frequently used emoticons” just before June 4. A year later, Shanghaiist also reported that the candle emoji had once again been removed, making the disappearing emoji a questionable annual Weibo tradition.

On Twitter, BBC reporter Kerry Allen (@kerrya11en) posted earlier that usually at this of year, it is not just the candle that disappears from Weibo’s list of emoji, but also the leaf, the cake, the ribbon, and the present.

A screenshot taken by What’s on Weibo on June 1st of this year showed that all emoji were still available.

But on June 3rd, three emoji had disappeared from the list, including the falling leaf (风吹叶落), candle (蜡烛), and cake (生日蛋糕).

Screenshot June 1 2021 (left) versus June 3 2021 (right).

The disappearance of the emoji means that Weibo posts that were previously made by official media using these emoji also no longer contain them – instead, only the emoji description shows up.

To circumvent censorship, social media users in China often use emoji, creative language, or images to get their message across. To keep discussions on the violent events of June 4 contained, online censors also crack down on sensitive words, numbers, photographs, and symbols.

At this time, the term ‘Tiananmen’ has not been banned on Weibo, but the only posts using the term are official ones about another anniversary, namely that of the Communist Party. The Communist Party of China will mark its 100th anniversary in July.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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