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Top 9 Chinese Movies to Watch This Spring Festival Holiday

Lunar New Year lineup: These are the 9 Chinese films competing at the Spring Festival box office.

Manya Koetse

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Over the past decade, China’s domestic film industry has experienced explosive growth, both in terms of production and box office revenue.

When it comes to the latter, the Spring Festival is the most important time of the year for box office success. Especially over the past few years, there has been more media focus on the Spring Festival season as the peak season for top domestic films.

During the Chinese Spring Festival, along with the National Day Holiday, movies tend to earn around 32.3% more on average. Sci-fi and action films are the most successful, followed by comedies (Li et al 2022, 128). Last year, the Spring Festival box office revenues accounted for about 12.3 percent of the yearly total.

Notable films in the Spring Festival lineup of 2023 included Zhang Yimou’s Full River Red (满红红), the sequal to China’s all-time highest-grossing sci-fi epic Wandering Earth (流浪地球2), espionage suspense movie Hidden Blade (无名), sports drama Ping Pong: The Triumph (中国乒乓之绝地反击), the comedy Five Hundred Miles (交换人生), animation feature Boonie Bears: Guardian Code (熊出没), and Tian Xiaopeng’s Deep Sea animation film.

Especially the first two movies, Full River Red and Wandering Earth 2, became box office hits, earning a respective RMB4.55 billion ($633 million) and RMB4.03 billion ($561 million).

This year, there are nine big box office movies during the eight-day Chinese New Year’s holiday, and virtually all of them have recently also trended on Chinese social media. Here, we will list all nine of them and what you need to know about them.

 

1. YOLO 热辣滚烫

  • Title: Chinese title: 热辣滚烫 Rèlà Gǔntàng, ‘Sizzling Hot‘; English title: YOLO
  • Premiere: February 10, 2024
  • Genre: Comedy/Sports Drama
  • Runtime: 129 minutes
  • Directed by: Jia Ling (贾玲), who previously also directed the 2021 Hi, Mom (你好,李焕英) movie.
  • Screenplay by: Sun Jibin (孙集斌), who also did the screenplay for Hi, Mom. The film is based on the Japanese 2014 movie 100 Yen Love (百円の恋, Hyakuen no Koi).
  • Starring: Jia Ling (贾玲), Jia Yinlei (雷佳音), Zhang Xiaofei (张小斐), Yang Zi (杨紫), Sha Yi (沙溢).
  • About: YOLO (热辣滚烫), which will hit Chinese theaters on February 10, tells the story of Le Ying (乐莹), who has withdrawn from social life and isolated herself at home ever since graduation. Trying to get her life back on track, Le Ying meets a boxing coach. The meeting proves to be just the beginning of a new journey in life filled with unforeseen challenges.
  • Trending: Chinese actress and director Jia Ling (贾玲) went trending on Weibo on the day she announced this upcoming movie because of her remarkable weight loss transformation; she lost a staggering 100 pounds (50 kg) for her role in this film.

 

 

2. Pegasus 2 飞驰人生2

  • Title: Chinese title: 飞驰人生2 Fēichí Rénshēng 2, ‘High-speed Life 2‘; English title: Pegasus 2
  • Premiere: February 10, 2024
  • Genre: Comedy/Sports Drama
  • Runtime: 121 minutes
  • Directed by: Han Han (韩寒)
  • Screenplay by: Han Han (韩寒).
  • Starring: Shen Teng (沈腾), Fan Chengcheng (范丞丞), Yin Zheng (尹正), Zhang Benyu (张本煜), Sun Yizhou (孙艺洲).
  • About: This is the sequal to Pegasus (2019), the 2019 Spring Festival blockbuster about passionate rally driver Zhang Chi (张驰, played by Shen Tang), who had to step away from racing due to a ban for illegal street racing. But he never gave up on his dream. Now, he’s gearing up for a major comeback, facing new competition. Based on the experiences of Han Han, a talented writer and professional rally driver, and his admiration for racer Xu Lang, Pegasus 2 continues this tale of determination and passion. Zhang Chi, now a driving school instructor, gets a chance to return to the track when offered sponsorship from a car factory to compete in a high-profile racing rally with a team he must assemble.
  • Trending: Pegasus 2 is a much-anticipated movie among Chinese netizens, mainly because of the all-star cast including celebrated actor Shen Teng and young idol Fan Chengcheng. The movie’s January 29 promo event in Beijing also went trending when Fan Chengcheng posted a photo together with the cast members. This post was shared over a million times, receiving more than 100,000 comments.

 

 

3. Article 20 第二十条

Image via Weibo.

  • Title: Chinese title: 第二十条 Dì èrshí tiáo; English title: Article 20
  • Premiere: February 10, 2024
  • Genre: Comedy/Family Drama
  • Runtime: 141 minutes
  • Directed by: Zhang Yimou (张艺谋)
  • Screenplay by: Li Meng (李萌).
  • Starring: Lei Jiayin (雷佳音), Ma Li (马丽), Zhao Liying (赵丽颖), Gao Ye (高叶), Liu Yaowen (刘耀文)
  • About: Zhang Yimou’s Article 20 tells the story of prosecutor Han Ming (韩明, Lei Jiayin) who is facing a particularly difficult legal case at work, while navigating complicated situations at home, especially after his son got into a fight with the son of the school leader. As Han Ming strives to balance work and family responsibilities, he courageously fights for fairness and justice in his own way.
  • Trending: As one of China’s most prolific film directors, Zhang Yimou’s work always gets a lot of attention on Chinese social media. This time, some of the Weibo hashtags related to this movie received millions or even billions of views. Especially the young celebrity and teen idol Liu Yaowen (2005) is receiving attention for starring in this film as Han Ming’s son Han Yuchen who beats up the school director’s son and then refuses to apologise. Some online polls asking netizens which movie they’re most excited to see this Spring Festival (投票:你春节打算看哪部电影) also indicate that Article 20 is one of the most anticipated movies on this list.

 

 

4. The Movie Emperor 红毯先生

  • Title: Chinese title: 红毯先生 Hóngtǎn Xiānshēng, ‘Mr. Red Carpet’; English title: The Movie Emperor
  • Premiere: February 10, 2024
  • Genre: Comedy/Drama
  • Runtime: 127 minutes
  • Directed by: Zhu Hao (宁浩)
  • Screenplay by: Liu Xiaodan (刘晓丹), Wang Ang (王昂)
  • Starring: Andy Lau (刘德华), Pal Sinn Lap-man (单立文), Rima Zeidan (瑞玛·席丹), Yu Weiguo (余伟国), and Ning Hao (宁浩).
  • About: Andy Lau plays the main character in this film, a renowned Hong Kong film star who is preparing for a major comeback in a rural-themed film. To prepare for his role as a peasant farmer in the 1960s, he immerses himself in rural life in China, which leads to all kinds of bizarre situations that satirically reflect on the present-day entertainment industry.
  • Trending: The Movie Emperor is perhaps among the more serious comedies in this list, as it has a deeper message about the dynamics of the entertainment industry and present-day society. With a career spanning over four decades, there’s perhaps no other actor who’d be more suited to play this character than Andy Lau, and many commenters are looking forward to see him in this role.

 

 

5. Viva La Vida 我们一起摇太阳

Image via Yule 360.

  • Title: Chinese title: 我们一起摇太阳 Wǒmen Yìqǐ Yáo Tàiyáng, ‘Shake the Sun Together’; English title: Viva La Vida
  • Premiere: February 10, 2024
  • Genre: Romantic comedy-drama
  • Runtime: 129 minutes
  • Directed by: Han Yan (韩延)
  • Screenplay by: Han Yan (韩延), Li Liangwen (李亮文), Wang Xiaoyi (王小艾), Yang Fuzhi (杨富芝)
  • Starring: Peng Yuchang (彭昱畅), Li Gengxi aka Teresa Li (李庚希), Xu Fan (徐帆), Gao Yalin (高亚麟), Liu Dan (刘丹).
  • About: This movie is the third and final movie in the director Han Yan’s “Life Trilogy” of of uplifting films centered around the theme of battling cancer. It follows the successes of the previous hits, Go Away Mr. Tumor and A Little Red Flower, released in 2015 and 2020 respectively. The narrative focuses on the romance between a girl suffering from kidney dysfunction (Teresa Li) and a boy afflicted with a brain tumor (Peng Yuchang). Despite their contrasting personalities, they find unity in their shared struggles with illness, embarking on a journey that celebrates the essence of life.
  • Trending: These days, movie production teams are doing all they can to go trending on social media to increase the hype surrounding their films. In light of their promotional activities, actor Peng Yuchang went to Tianjin to join the ‘diving grandpa’s’ (#彭昱畅和天津大爷一块跳水#). This is a group of elderly swimmers who went viral in 2023 because of their daring dives into the river from the Stone Lion Forest Bridge (狮子林桥). People joked about Peng swimming in the cold river, saying they had “never seen a male lead work so hard to promote their film.”

 

 

6. Boonie Bears: Time Twist 熊出没:逆转时空

Image via Moonlight Media

  • Title: Chinese title: 熊出没:逆转时空 Xióng Chūmò: Nìzhǔan Shíkōng; English title: Boonie Bears: Time Twist
  • Premiere: February 10, 2024
  • Genre: Comedy sci-fi animation
  • Runtime: 108 minutes
  • Directed by: Lin Huida (林汇达)
  • Screenplay by: Xu Yun (徐芸), Wan Qin (万秦), Jiang Lin (蒋琳)
  • Starring: Tan Xiao (谭笑), Zhang Bingjun (张秉君), Zhang Wei (张伟), Zhang Ming (张茗)
  • About: This latest film from the Boonie Bears universe revolves around the stressed-out white-collar worker Vick (光头强), who has left his small town and forest job for a career in the big city. However, his absence has some far-reaching consequences. When he accompanies his boss on a work trip, he embarks on an adventure through time and space, that’s all about exploring life goals and finding self-fulfillment.
  • Trending: While this film may not be among the top trending movies this Spring Festival season, it’s still a beloved choice for both Boonie Bears fans and parents who want to take their kids to the movies this holiday. This is also a special Boonie Bears year, as it marks both the 12th anniversary of the Chinese “Boonie Bears” cartoon franchise and the 10th anniversary of the first feature film, “Boonie Bears: To the Rescue” (熊出没之夺宝熊兵).

 

 

7. Ba Jie 八戒之天蓬下界

Image via Xigua.

  • Title: Chinese title: 八戒之天蓬下界 Bājiè zhī Tiānpéng Xiàjiè; English title: Article 20
  • Premiere: February 10, 2024
  • Genre: Animated fantasy adventure
  • Runtime: 88 minutes
  • Directed by: He Ranhao (何冉昊)
  • Screenplay by: Li Meng (李萌).
  • Starring: Zhang Lei (张磊), Ji Guanlin (季冠霖), Zhao Mingzhou (赵明洲), Gao Zengzhi (高增志), Ma Dehua (马德华)
  • About: This is the first animated film in China about Ba Jie, a renowned character from the 16th-century novel Journey to the West (西游记) who is known for being part human and part pig – as well as being lazy and gluttonous. Presented as a quintessentially Chinese animation film, Ba Jie is not just a contemporary adaptation of a Chinese classic, it also embraces a style and color palette that builds on Chinese tradition. Originally announced for release in 2021 for 2022, coinciding with the Year of the Pig, the movie was then rescheduled for 2023, and now is finally making its premiere in the Year of the Dragon. Ma Dehua (马德华), who played Ba Jie in the famous 1986 “Journey to the West” TV series is also a voice actor in this film.
  • Trending: The fact that this film was delayed and is already three years old by the time it hits cinemas does not exactly add to its appeal. Many people feel like they’ve seen the film posters again and again, and that its momentum has already passed.

 

 

8. Broken Mission 破战

Image via QQ.

  • Title: Chinese title: 破战 Pò Zhàn, ‘Break War’; English title: Broken Mission
  • Premiere: February 16, 2024
  • Genre: Drama / Action / Suspense
  • Runtime: 86 minutes
  • Directed by: Peng Fa aka Danny Pang (彭发)
  • Screenplay by: Peng Fa (彭发)
  • Starring: Wu Zhenyu (吴镇宇), Simon Yam (任达华), Cheng Yuanyuan (程媛媛), Tang Wenlong (唐文龙), Liu Yingyi (刘颖仪).
  • About: Although this movie won’t hit cinemas until February 16, it’s still considered a Spring Festival movie. Set in Hong Kong, this action-packed film revolves around the confrontation between the local police team and a criminal committing crimes in service to his “Savior.” The filming already started in 2019, and because of the big delay – partly due to many revisions in the script – the movie seems to have lost some of its relevance.
  • Trending: Together with Ba Jie, Broken Mission is among the least popular movies in this list. There have also been very few promotional activities surrounding the premiere. In an online poll asking netizens which movies they anticipated most, these two received the least votes. YOLO and Article 20 received the most votes. Given its lack of popularity, some netizens propose that the movie should bypass cinemas entirely and go directly to online streaming services instead.

 

 

9. Huang Pi: God of Wealth Cat 黄貔:天降财神猫

Image via Weibo.

  • Title: Chinese title: 黄貔:天降财神猫 Huáng Pí: Tiānjiàng cáishén māo; English title: Huang Pi / God of Wealth Cat or God of Money
  • Premiere: February 10, 2024
  • Genre: Animation/Comedy
  • Runtime: 82 minutes
  • Directed by: Bai Ding (白丁) and Guan Yang (关杨)
  • Starring: Li Meng (李盟), Yan Nan (闫楠), Wang Zi (王梓), Yang Tianxiang (杨天翔), Liu Yike (刘依可).
  • About: Inspired by Monkey King Wreaks Havoc in Heaven, this Mandarin-Cantonese bilingual animated movie revolves around Huang Pi, who is transformed into a cat by the Four Heavenly Kings after causing trouble in the Heavenly Palace. In order to repay the kindness of the God of wealth who rescues him, Huang Pi descents to the mortal world with his five incarnations. Here, he faces various challenges, one of which involves being mistaken for a stray cat by a pet hospital owner.
  • Trending: The ‘lucky cat’ theme and Chinese artistic influences makes this movie a suitable one for the Spring Festival, with many people and animation fans anticipating its premiere.

 

By Manya Koetse

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References

Li, Xuefei, Hua Lu, Chengzhong Wu. 2022. “The Destiny of Movies’ Box Office Performance in China: An Expectation–Evaluation Model.” The Journal of Arts Management, Law, and Society 52(2): 117-135.

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©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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1 Comment

1 Comment

  1. Avatar

    Frankie.

    February 19, 2024 at 9:26 pm

    How can I watch these movies? I live in the US, and the options are pretty limited.

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China Arts & Entertainment

“Old Bull Eating Young Grass”: 86-Year-Old Chinese Painter Fan Zeng Marries 36-Year-Old Xu Meng

Online reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among Chinese netizens.

Manya Koetse

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The recent marriage announcement of the renowned Chinese calligrapher/painter Fan Zeng and Xu Meng, a Beijing TV presenter 50 years his junior, has sparked online discussions about the life and work of the esteemed Chinese artist. Some netizens think Fan lacks the integrity expected of a Chinese scholar-artist.

Recently, the marriage of a 86-year-old Chinese painter to his bride, who is half a century younger, has stirred conversations on Chinese social media.

The story revolves around renowned Chinese artist, calligrapher, and scholar Fan Zeng (范曾, 1938) and his new spouse, Xu Meng (徐萌, 1988). On April 10, Fan announced their marriage through an online post accompanied by a picture.

In the picture, Fan is seen working on his announcement in calligraphic form.

Fan Zeng announces his marriage on Chinese social media.

In his writing, Zeng shares that the passing of his late wife, three years ago, left him heartbroken, and a minor stroke also hindered his work. He expresses gratitude for Xu Meng’s care, which he says led to his physical and mental recovery. Zeng concludes by expressing hope for “everlasting harmony” in their marriage.

Fan Zeng is a calligrapher and poet, but he is primarily recognized as a contemporary master of traditional Chinese painting. Growing up in a well-known literary family, his journey in art began at a young age. Fan studied under renowned mentors at the Academy of Fine Arts in Beijing, including Wu Zuoren, Li Keran, Jiang Zhaohe, and Li Kuchan.

Fan gained global acclaim for his simple yet vibrant painting style. He resided in France, showcased his work in numerous exhibitions worldwide, and his pieces were auctioned at Sotheby’s and Christie’s in the 1980s.[1] One of Fan’s works, depicting spirit guardian Zhong Kui (钟馗), was sold for over 6 million yuan (828,000 USD).

Zhong Kui in works by Fan Zeng.

In his later years, Fan Zeng transitioned to academia, serving as a lecturer at Nankai University in Tianjin. At the age of 63, he assumed the role of head of the Nankai University Museum of Antiquities, as well as holding various other positions from doctoral supervisor to honorary dean.

By now, Fan’s work has already become part of China’s twentieth-century art history. Renowned contemporary scholar Qian Zhongshu once remarked that Fan “excelled all in artistic quality, painting people beyond mere physicality.”

 
A questionable “role model”
 

Fan’s third wife passed away in 2021. Later, he got to know Xu Meng, a presenter at China Traffic Broadcasting. Allegedly, shortly after they met, he gifted her a Ferrari, sparking the beginning of their relationship.

A photo of Xu and her Hermes Birkin 25 bag has also been making the rounds on social media, fueling rumors that she is only in it for the money (the bag costs more than 180,000 yuan / nearly 25,000 USD).

On Weibo, reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among netizens. Despite Fan’s reputation as a prominent philanthropist, many perceive his recent marriage as yet another instance of his lack of integrity and shamelessness.

Fan Zeng and Xu Meng. Image via Weibo.

One popular blogger (@好时代见证记录者) sarcastically wrote:

Warm congratulations to the 86-year-old renowned contemporary erudite scholar and famous calligrapher Fan Zeng, born in 1938, on his marriage to Ms Xu Meng, a 50 years younger 175cm tall woman who is claimed to be China’s number one golden ratio beauty. Mr Fan Zeng really is a role model for us middle-aged greasy men, as it makes us feel much less uncomfortable when we’re pursuing post-90s youngsters as girlfriends and gives us an extra shield! Because if contemporary Confucian scholars [like yourself] are doing this, then we, as the inheritors of Confucian culture, can surely do the same!

Various people criticize the fact that Xu Meng is essentially just an aide to Fan, as she can often be seen helping him during his work. One commenter wrote: “Couldn’t he have just hired an assistant? There’s no need to turn them into a bed partner.”

Others think it’s strange for a supposedly scholarly man to be so superficial: “He just wants her for her body. And she just wants him for his inheritance.”

“It’s so inappropriate,” others wrote, labeling Fan as “an old bull grazing on young grass” (lǎoniú chī nèncǎo 老牛吃嫩草).

Fan is not the only well-known Chinese scholar to ‘graze on young grass.’ The famous Chinese theoretical physicist Yang Zhenning (杨振宁, 1922), now 101 years old, also shares a 48-year age gap with his wife Weng Fen (翁帆). Fan, who is a friend of Yang’s, previously praised the love between Yang and Weng, suggesting that she kept him youthful.

Older photo posted on social media, showing Fan attending the wedding ceremony of Yang Zhenning and his 48-year-younger partner Weng Fen.

Some speculate that Fan took inspiration from Yang in marrying a significantly younger woman. Others view him as hypocritical, given his expressions of heartbreak over his previous wife’s passing, and how there’s only one true love in his lifetime, only to remarry a few years later.

Many commenters argue that Fan Zeng’s conduct doesn’t align with that of a “true Confucian scholar,” suggesting that he’s undeserving of the praise he receives.

 
“Mr. Wang from next door”
 

In online discussions surrounding Fan Zeng’s recent marriage, more reasons emerge as to why people dislike him.

Many netizens perceive him as more of a money-driven businessman rather than an idealistic artist. They label him as arrogant, critique his work, and question why his pieces sell for so much money. Some even allege that the only reason he created a calligraphy painting of his marriage announcement is to profit from it.

Others cast doubt on his status as a Chinese calligraphy ‘grandmaster,’ noting that his calligraphy style is not particularly impressive and may contain typos or errors. His wedding announcement calligraphy appears to blend traditional and simplified characters.

Netizens have pointed out what looks like errors or typos in Fan’s calligraphy.

Another source of dislike stems from his history of disloyalty and his feud with another prominent Chinese painter, Huang Yongyu (黄永玉). Huang, who passed away in 2023, targeted Fan Zeng in some of his satirical paintings, including one titled “When Others Curse Me, I Also Curse Others” (“人骂我,我亦骂人”). He also painted a parrot, meant to mock Fan Zeng’s unoriginality.

Huang Yongyu made various works targeting Fan Zeng.

In retaliation, Fan produced his own works mocking Huang, sparking an infamous rivalry in the Chinese art world. The two allegedly almost had a physical fight when they ran into each other at the Beijing Hotel.

Fan Zeng mocked Huang Yongyu in some of his works.

Fan and Huang were once on good terms though, with Fan studying under Huang at the Central Academy of Fine Arts in Beijing. Through Huang, Fan was introduced to the renowned Chinese novelist Shen Congwen (沈从文, 1902-1988), Huang’s first cousin and lifelong friend. As Shen guided Fan in his studies and connected him with influential figures in China’s cultural circles, their relationship flourished.

However, during the Cultural Revolution, when Shen was accused of being a ‘reactionary,’ Fan Zeng turned against him, even going as far as creating big-character posters to criticize his former mentor.[2] This betrayal not only severed the bond between Shen and Fan but also ended Fan’s friendship with Huang, and it is still remembered by people today.

Fan Zeng’s behavior towards another former mentor, the renowned painter Li Kuchan (李苦禪, 1899-1983), was also controversial. Once Fan gained fame, he made it clear that he no longer respected Li as his teacher. Li later referred to Fan as “a wolf in sheep’s clothes,” and apparently never forgave him. Although the exact details of their falling out remain unclear, some blame Fan for exploiting Li to further his own career.

There are also some online commenters who call Fan Zeng a “Mr Wang from next door” (隔壁老王), a term jokingly used to refer to the untrustworthy neighbor who sleeps with one’s wife. This is mostly because of the history of how Fan Zeng met his third wife.

Fan’s first wife was the Chinese female calligrapher Lin Xiu (林岫), who came from a wealthy family. During this marriage, Fan did not have to worry about money and focused on his artistic endeavours. The two had a son, but the marriage ended in divorce after a decade. Fan’s second wife was fellow painter Bian Biaohua (边宝华), with whom he had a daughter. It seems that Bian loved Fan much more than he loved her.

It is how he met his third wife that remains controversial to this day. Nan Li (楠莉), formerly named Zhang Guiyun (张桂云), was married to performer Xu Zunde (须遵德). Xu was a close friend of Fan, and helped him out when Fan was still poor and trying to get by while living in Beijing’s old city center.

Wanting to support Fan’s artistic talent, Xu let Fan Zeng stay over, supported him financially, and would invite him for meals. Little did he know that while Xu was away to work, Fan enjoyed much more than meals alone; Fan and Xu’s wife engaged in a secret decade-long affair.

When the affair was finally exposed, Xu Zunde divorced his wife. Still, they would use his house to meet and often locked him out. Three years later, Nan Li officially married Fan Zeng. Xu not only lost his wife and friend but also ended up finding his house emptied, his two sons now bearing Fan’s surname.

When Nan Li passed away in 2021, Fan Zeng published an obituary that garnered criticism. Some felt that the entire text was actually more about praising himself than focusing on the life and character of his late wife, with whom he had been married for forty years.

Fan Zeng and his four wives

An ‘old pervert’, a ‘traitor’, a ‘disgrace’—there are a lot of opinions circulating about Fan that have come up this week.

Despite the negativity, a handful of individuals maintain a positive outlook. A former colleague of Xu Meng writes: “If they genuinely like each other, age shouldn’t matter. Here’s to wishing them a joyful marriage.”

By Manya Koetse

[1]Song, Yuwu. 2014. Biographical Dictionary of the People’s Republic of China. United Kingdom: McFarland & Company, 76.

[2]Xu, Jilin. 2024. “Xu Jilin: Are Shen Congwen’s Tears Related to Fan Zeng?” 许纪霖:沈从文的泪与范曾有关系吗? The Paper, April 15. https://www.thepaper.cn/newsDetail_forward_27011031. Accessed April 17, 2024.

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China Memes & Viral

Chengdu Disney: The Quirkiest Hotspot in China

How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.

Manya Koetse

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How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.

By Manya Koetse, co-authored by Ruixin Zhang

Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.

What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.

Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.

 
Once Upon a Rap Talent Show
 

The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.

Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.

However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.

His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.

Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.

Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.

He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.

In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.

Nuomi and his diss track, from the music video.

Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’

The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.

What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.

This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.

 
Chengdu: China’s Most Relaxed Hip Hop Hotspot
 

Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.

This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.

In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.

 

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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).

Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.

Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.

This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.

Mocking sagging pants at ‘Chengdu Disney.’

Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.

 
Being Part of the Meme
 

An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.

Scenes from Chengdu Disney, images via Weibo.

China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.

The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.

Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.

The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.

A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.

Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.

For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”

By Manya Koetse, co-authored by Ruixin Zhang

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