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Looking Back on the 2024 CMG Spring Festival Gala: Highs, Lows, and Noteworthy Moments

Reflecting on the highs and lows of this year’s China Media Group Spring Festival Gala, the world’s most-watched television program.

Manya Koetse

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The biggest media spectacle of the Chinese New Year is the annual CMG Spring Festival Gala. The entire week, this four-hour extravaganza featuring forty-six performances has dominated social media conversations.

The 42nd edition of The CMG Spring Festival Gala was broadcasted on February 9th, celebrating the start of the Dragon Year. This year, the show reportedly attracted 679 million viewers.

The annual Spring Festival Gala by the state-run China Media Group (CMG) has become an integral part of the Lunar New Year celebrations for Chinese people since its debut in 1983. As the world’s most-watched live-broadcasted entertainment program, the Gala is now aired across dozens of channels, both in China and abroad, both on television and online.

China’s Spring Festival Gala (中国中央电视台春节联欢晚会) is commonly abbreviated to Chūnwǎn (春晚) in Chinese. Over the past week, the Chūnwǎn became a much-discussed topic on Chinese social media and dominated all trending lists during the Chinese New Year’s Eve.

The Gala, which lasts a total of four hours, shows the very best of China’s mainstream entertainment and Party propaganda and is a mix of culture, commerce, and politics. Through music, dance, art, and comedy, the event serves as a significant platform for the Party to disseminate official ideology. It is also a chance to present the nation’s top performers while showcasing digital innovations.

 

A “No-Covid”, Traditional Gala


 

The phrase “There will never be a worse, just worse than last year [中央春晚,没有最烂,只有更烂]” has become a well-known saying among viewers about the Chūnwǎn, as complaining about the show is very much part of the tradition. However, was this year really worse than last year? Not at all.

This 2024 edition was directed by Yu Lei (于蕾), who also directed the 2023 Gala. The 45-year-old female director previously also served as the general scriptwriter and overall designer for the Gala.

Not only was the director the same as last year, but the five main hosts were also exactly the same. They include Ren Luyu (任鲁豫, 1978), the TV host from Henan who has now become one of the most familiar faces on the show; Sa Beining, also known as Benny Sa (撒贝宁, 1976), who is famous for his CCTV work and for hosting the Gala regularly over the past twelve years; Nëghmet Raxman (尼格买提, 1983), a Chinese television host of Uyghur heritage who has hosted the Gala seven times since 2015; Long Yang (龙洋, 1989), a CCTV host from Hunan who presented the Gala for the third time this year; and Ma Fanshu 马凡舒 (1993), who was the youngest and newest host during the 2022 Gala and has been presenting it since.

The choice of director and presenters suggests that continuity and consistency were important for this year’s Chūnwǎn. Although the Gala’s format is always more or less the same, including songs, dances, cross-talk, sketches, traditional opera, martial arts, magic, etc., this year’s Gala stood out for sticking to tradition.

Over the past few years during the pandemic, several elements of the show were altered to adapt to the new situation. From 2021 to 2023, the show was only broadcast from the Beijing Studio and focused less on big spectacular scenes. Since 2020, the battle against Covid has also been a theme in the show. In 2020, the Gala included a segment that was broadcast live from a Wuhan hospital to show how medical staff were spending their Lunar New Year taking care of Covid patients. That was the first time since 1983 for the Gala to include a segment that was not meticulously rehearsed.

From 2021 to 2023, the nation’s battle against Covid was also a theme in songs and other segments, reflecting on the daily lives of ordinary people. In 2021, for example, Jackie Chan sang “Tomorrow Will Be Better” (明天会更好), which addressed the epidemic situation and honored all who joined in the fight against the virus.

However, the theme of Covid played no role at all anymore in this year’s Chūnwǎn, which focused entirely on celebrating the Year of the Dragon, the home, and the nation (龙行龘龘,欣欣家国). Similar to the pre-2020 Gala, this 42nd edition was broadcast not only from the Beijing venue but also included performances in four other locations: Shenyang, Changsha, Xi’an, and Kashgar. Continuity was also seen in the 46 acts of the night, as many familiar faces, such as Sun Nan (孙楠) and Han Hong (韩红), performed during the night.

 

Highlights of the 2024 Gala


 

The xiangsheng (相声) act “Director’s Worries” (“导演的心事”) was the most-watched act of the entire show according to the viewership ratings – this also relates to the time of the broadcasting. Xiangsheng is a traditional Chinese comedic performance that involves a dialogue between two performers, using rich language and many puns. This act was performed by comedians Jin Fei (金霏) and Chen Xi (陈曦). They were also joined by others, turning it into a “group xiangsheng” (群口相声) that humorously portrayed the mental strains faced by Chinese young people and served as a source for parodies and memes on social media.

Watch on Youtube here

 
The Song “Dragon” (龙), performed by famous pop singers Zhang Jie aka Jason Zhang (张杰) and Sun Nan (孙楠) was particularly popular this Gala. The song encompassed the main theme of the Dragon Year, as they sang about how a dragon lies in every Chinese person, representing the spirit and strength of the Chinese nation over the past five thousand years. This song integrated popular entertainment with the essence of the Chinese New Year, cultural heritage, and national pride, making it the perfect anthem for the Spring Festival Gala. One Weibo post by Zhang Jie about his performance received nearly 167,000 comments and over 176,000 shares.

Watch on Youtube here

 
The performance of “Koi Carp” (锦鲤) featuring lead dancer Hua Xiaoyi (华宵一) and the Beijing Dance Academy (北京舞蹈学院) was another standout moment of the Gala. The ‘painting’ dance “Only This Green” (只此青绿) stole the spotlight in 2022, while the ’embroidery’ dance “Splendid” (锦绣) was one of the highlights of the show in 2023. Continuing the tradition of presenting top-notch, artistic dance that merges tradition with technology, the Koi Carp dance had a similar charm, with dancers suspended on spring ropes performing an exquisite aerial dance that made them look like graceful fish underwater.

Watch on Youtube here

 
The creative act “Start Something New” (别开生面) directed by the renowned filmmaker Zhang Yimou (张艺谋) was a highlight in the show for its originality. The act, which combined cooking, dancing, and singing, presented various Lunar New Year customs and food cultures from different regions in China. Besides directing films, Zhang Yimou also has a lot of experience as a creative director of major shows, including the 2008 Summer Olympics opening ceremony, the 2022 Winter Olympics opening ceremony, and the outdoor night show Impression Sanjie Liu.

Watch on Youtube here

 
The Xi’an special segment “Poem for the Landscape of Chang’an” (山河诗长安) performed by Zhang Ruoyun (张若昀), Tang Shiyi (唐诗逸), Zhu Tiexiong (朱铁雄) PACT (派克特), Yang Li (杨力) and conductor Sun Yifan (孙一凡), was among the most spectacular ones of the night. This was an ode to Xi’an and Chinese poet of the Tang Dynasty, Li Bai. Filled with lion and dragon performances, opera, rap, dance, and specially arranged music by the Xi’an Symphony Orchestra, the segment included a virtual version of Li Bai joining the spectacle. On social media, netizens praised the performance and posted many gifs of the Chinese actor Zhang Ruoyun together with the virtual version of the classical poet Li Bai.

Watch on Youtube here

 

The ‘Lows’ of the 2024 Gala


 

The various xiaopin (小品, skits) were not very well-received. Over the past few years, the Gala’s dance and song performances have actually become among the most beloved acts – far more popular than the xiaopin, which did not get much positive feedback this year at all. Some people said they just “didn’t get” the humor or that the sketches were just not entertaining enough.

 
The song “Unforgettable Night” (难忘今宵) was the least viewed part of the show according to viewership ratings, and it marked a departure from tradition in a significant way. Since the 1980s, the final song of the Spring Festival Gala has always been “Unforgettable Night,” sung by Li Guyi (李谷一). Li Guyi rose to fame with the song “Homeland Love” (乡恋) during China’s Reform and Opening Up era, and her songs evoke nostalgia for many viewers. She made her first appearance at the Gala in 1983 and became the most frequent performer at the event. Due to her recovery from Covid in the hospital, she was unable to perform at last year’s Chūnwǎn, and her absence from this year’s show was not only a significant disappointment for many but was also seen as the end of an era. Additionally, many people commented that they did not appreciate the new interpretation of the traditional song.

Watch on Youtube here

 
The PLA song “Decisive Victory” (决胜) drew attention from Taiwanese media outlets, highlighting it as a controversial moment of the Gala. The performance of this military song, delivered by artists from the PLA Cultural and Artistic Center, featured soldiers clad in combat gear marching and dancing on stage, while the backdrop displayed images of rockets, tanks, and other war-like scenes. Taiwanese media framed the song within the context of mainland China’s military threats against Taiwan. Some Weibo commentators also interpreted the performance in this light, particularly noting the sequence where singers from Taiwan and mainland China first sang the song “Etiquette” (礼序) together just before the People’s Liberation Army performed the military song. This was seen as a statement of “diplomacy comes before violence” (“先礼后兵”).

Watch on Youtube here

 

The Noteworthy


 

The magic show “Guarding the New Year Together” (守岁共此时) performed by Liu Qian (刘谦) created quite a buzz. During a card trick involving the audience and Gala host Nëghmet Raxman, it seemed like Raxman’s cards didn’t match as intended. Although everyone was supposed to have matching cards, Raxman’s expression revealed that his two cards did not match. This led to much banter online, and Nëghmet Raxman – and his nervous expression – became a trending topic.

Watch on Youtube here

 
The song “Climbing Spring Mountain” (上春山) performed by Wei Chen (魏晨), Wei Daxun (魏大勋), and Bai Jingting (白敬亭) became one of the most discussed acts in the week following the Gala after a rehearsal video was posted online and netizens noticed inconsistencies in the singers’ attire and positions on stage. It was rumored that Bai Jingting may have intentionally vied for a more prominent position to attract more attention on stage, resulting in choreographic asymmetry and some apparent confusion during the song. One important reason why the main rehearsal video triggered controversy is because a tape of the official rehearsal always runs concurrently with the live broadcast, allowing producers to seamlessly switch to the taped version in the event of a problem or disruption without TV audiences noticing. But because Bai changed his outfit, wearing black while the others wore white, and because he did not give up his main spot during the performance, it might have been impossible for producers to switch to a rehearsed version of the song (even though the lip-syncing during the performance was completely out of sync).

Watch on Youtube here

 
● The song “A Friend Like You” (像你这样的朋友) attracted a lot of attention on Weibo and beyond this week as it was performed by the so-called “0713 Super Boys,” including Wang Zhengliang (王铮亮), Chen Chusheng (陈楚生), Allen Su (苏醒), Zhang Yuan (张远), Lu Hu (陆虎), and Wang Yuexin (王栎鑫). In 2022, these once nearly ‘forgotten’ singers made a remarkable comeback through the reality TV hits Welcome to the Mushroom House (欢迎来到蘑菇屋) and Go for Happiness (快乐再出发). They initially gained fame in 2007 after participating in the singing contest Super Boy but gradually faded into obscurity in the years following their initial success. Their gala performance marks their ultimate comeback.

Watch on Youtube here

 
“Belle” (美人) from the French musical Notre Dame de Paris was performed at the Gala in French by various French and Chinese performers, including Angelo Del Vecchio and Liao Changyong. “Who would have ever expected for Notre Dame de Paris to be performed at the Chūnwǎn in French?” one commenter wrote. The Gala provided some subtitles during the song to convey the general idea of the song. Although the Gala usually incorporates an international element, this was the first time for a song to be fully sung in French. The song was presented in the context of China and France celebrating their 60th anniversary of diplomatic relations this year.

Watch on Youtube here

 
● Dilraba Dilmurat (丽热巴) in “Dances of Xinjiang” (舞乐新疆) was praised by commenters as the most beautiful performer of the night. The Chinese actress of Uyghur ethnicity showcased her dancing skills during the Kashgar segment of the evening. Not only was her performance notable for its beauty and grace, but it also garnered attention online due to a video recorded by an audience member showing Dilmurat slipping and falling on her bum during the show, after which she promptly got up and continued. After all, the show must go on!

Watch the full performance on Youtube here

Want to know more about the previous editions of the Spring Festival Gala? Also check out our articles below:

– 2023: Behind the Short Feature Film of the Spring Festival Gala
– 2023: Top 5: The Highlights of China’s 2023 CGM Spring Festival Gala
– 2023: Watching ‘Chunwan’: Liveblog CMG Spring Festival Gala
– 2022: Chunwan 2022: The CMG Spring Festival Gala Liveblog by What’s on Weibo
– 2021: Spring Festival Gala Draws Criticism for Gendered Jokes
– 2021: The Chunwan Liveblog: Watching the 2021 CMG Spring Festival Gala
– 2020: CCTV New Year’s Gala 2020
– 2019: The CCTV Spring Festival Gala 2019 Live Blog
– 2018: About the CCTV Spring Festival Gala’s ‘Racist’ Africa Comedy Sketch
– 2018: CCTV Spring Festival Gala 2018 (Live Blog)
– 2017: The Best and the Worst of CCTV New Year’s Gala 2017
– 2017: CCTV New Year’s Gala 2017 Live Blog
– 2016: CCTV’s New Year’s Gala 2016 Liveblog

By Manya Koetse

With contributions by Miranda Barnes

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©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

“Old Bull Eating Young Grass”: 86-Year-Old Chinese Painter Fan Zeng Marries 36-Year-Old Xu Meng

Online reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among Chinese netizens.

Manya Koetse

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The recent marriage announcement of the renowned Chinese calligrapher/painter Fan Zeng and Xu Meng, a Beijing TV presenter 50 years his junior, has sparked online discussions about the life and work of the esteemed Chinese artist. Some netizens think Fan lacks the integrity expected of a Chinese scholar-artist.

Recently, the marriage of a 86-year-old Chinese painter to his bride, who is half a century younger, has stirred conversations on Chinese social media.

The story revolves around renowned Chinese artist, calligrapher, and scholar Fan Zeng (范曾, 1938) and his new spouse, Xu Meng (徐萌, 1988). On April 10, Fan announced their marriage through an online post accompanied by a picture.

In the picture, Fan is seen working on his announcement in calligraphic form.

Fan Zeng announces his marriage on Chinese social media.

In his writing, Zeng shares that the passing of his late wife, three years ago, left him heartbroken, and a minor stroke also hindered his work. He expresses gratitude for Xu Meng’s care, which he says led to his physical and mental recovery. Zeng concludes by expressing hope for “everlasting harmony” in their marriage.

Fan Zeng is a calligrapher and poet, but he is primarily recognized as a contemporary master of traditional Chinese painting. Growing up in a well-known literary family, his journey in art began at a young age. Fan studied under renowned mentors at the Academy of Fine Arts in Beijing, including Wu Zuoren, Li Keran, Jiang Zhaohe, and Li Kuchan.

Fan gained global acclaim for his simple yet vibrant painting style. He resided in France, showcased his work in numerous exhibitions worldwide, and his pieces were auctioned at Sotheby’s and Christie’s in the 1980s.[1] One of Fan’s works, depicting spirit guardian Zhong Kui (钟馗), was sold for over 6 million yuan (828,000 USD).

Zhong Kui in works by Fan Zeng.

In his later years, Fan Zeng transitioned to academia, serving as a lecturer at Nankai University in Tianjin. At the age of 63, he assumed the role of head of the Nankai University Museum of Antiquities, as well as holding various other positions from doctoral supervisor to honorary dean.

By now, Fan’s work has already become part of China’s twentieth-century art history. Renowned contemporary scholar Qian Zhongshu once remarked that Fan “excelled all in artistic quality, painting people beyond mere physicality.”

 
A questionable “role model”
 

Fan’s third wife passed away in 2021. Later, he got to know Xu Meng, a presenter at China Traffic Broadcasting. Allegedly, shortly after they met, he gifted her a Ferrari, sparking the beginning of their relationship.

A photo of Xu and her Hermes Birkin 25 bag has also been making the rounds on social media, fueling rumors that she is only in it for the money (the bag costs more than 180,000 yuan / nearly 25,000 USD).

On Weibo, reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among netizens. Despite Fan’s reputation as a prominent philanthropist, many perceive his recent marriage as yet another instance of his lack of integrity and shamelessness.

Fan Zeng and Xu Meng. Image via Weibo.

One popular blogger (@好时代见证记录者) sarcastically wrote:

Warm congratulations to the 86-year-old renowned contemporary erudite scholar and famous calligrapher Fan Zeng, born in 1938, on his marriage to Ms Xu Meng, a 50 years younger 175cm tall woman who is claimed to be China’s number one golden ratio beauty. Mr Fan Zeng really is a role model for us middle-aged greasy men, as it makes us feel much less uncomfortable when we’re pursuing post-90s youngsters as girlfriends and gives us an extra shield! Because if contemporary Confucian scholars [like yourself] are doing this, then we, as the inheritors of Confucian culture, can surely do the same!

Various people criticize the fact that Xu Meng is essentially just an aide to Fan, as she can often be seen helping him during his work. One commenter wrote: “Couldn’t he have just hired an assistant? There’s no need to turn them into a bed partner.”

Others think it’s strange for a supposedly scholarly man to be so superficial: “He just wants her for her body. And she just wants him for his inheritance.”

“It’s so inappropriate,” others wrote, labeling Fan as “an old bull grazing on young grass” (lǎoniú chī nèncǎo 老牛吃嫩草).

Fan is not the only well-known Chinese scholar to ‘graze on young grass.’ The famous Chinese theoretical physicist Yang Zhenning (杨振宁, 1922), now 101 years old, also shares a 48-year age gap with his wife Weng Fen (翁帆). Fan, who is a friend of Yang’s, previously praised the love between Yang and Weng, suggesting that she kept him youthful.

Older photo posted on social media, showing Fan attending the wedding ceremony of Yang Zhenning and his 48-year-younger partner Weng Fen.

Some speculate that Fan took inspiration from Yang in marrying a significantly younger woman. Others view him as hypocritical, given his expressions of heartbreak over his previous wife’s passing, and how there’s only one true love in his lifetime, only to remarry a few years later.

Many commenters argue that Fan Zeng’s conduct doesn’t align with that of a “true Confucian scholar,” suggesting that he’s undeserving of the praise he receives.

 
“Mr. Wang from next door”
 

In online discussions surrounding Fan Zeng’s recent marriage, more reasons emerge as to why people dislike him.

Many netizens perceive him as more of a money-driven businessman rather than an idealistic artist. They label him as arrogant, critique his work, and question why his pieces sell for so much money. Some even allege that the only reason he created a calligraphy painting of his marriage announcement is to profit from it.

Others cast doubt on his status as a Chinese calligraphy ‘grandmaster,’ noting that his calligraphy style is not particularly impressive and may contain typos or errors. His wedding announcement calligraphy appears to blend traditional and simplified characters.

Netizens have pointed out what looks like errors or typos in Fan’s calligraphy.

Another source of dislike stems from his history of disloyalty and his feud with another prominent Chinese painter, Huang Yongyu (黄永玉). Huang, who passed away in 2023, targeted Fan Zeng in some of his satirical paintings, including one titled “When Others Curse Me, I Also Curse Others” (“人骂我,我亦骂人”). He also painted a parrot, meant to mock Fan Zeng’s unoriginality.

Huang Yongyu made various works targeting Fan Zeng.

In retaliation, Fan produced his own works mocking Huang, sparking an infamous rivalry in the Chinese art world. The two allegedly almost had a physical fight when they ran into each other at the Beijing Hotel.

Fan Zeng mocked Huang Yongyu in some of his works.

Fan and Huang were once on good terms though, with Fan studying under Huang at the Central Academy of Fine Arts in Beijing. Through Huang, Fan was introduced to the renowned Chinese novelist Shen Congwen (沈从文, 1902-1988), Huang’s first cousin and lifelong friend. As Shen guided Fan in his studies and connected him with influential figures in China’s cultural circles, their relationship flourished.

However, during the Cultural Revolution, when Shen was accused of being a ‘reactionary,’ Fan Zeng turned against him, even going as far as creating big-character posters to criticize his former mentor.[2] This betrayal not only severed the bond between Shen and Fan but also ended Fan’s friendship with Huang, and it is still remembered by people today.

Fan Zeng’s behavior towards another former mentor, the renowned painter Li Kuchan (李苦禪, 1899-1983), was also controversial. Once Fan gained fame, he made it clear that he no longer respected Li as his teacher. Li later referred to Fan as “a wolf in sheep’s clothes,” and apparently never forgave him. Although the exact details of their falling out remain unclear, some blame Fan for exploiting Li to further his own career.

There are also some online commenters who call Fan Zeng a “Mr Wang from next door” (隔壁老王), a term jokingly used to refer to the untrustworthy neighbor who sleeps with one’s wife. This is mostly because of the history of how Fan Zeng met his third wife.

Fan’s first wife was the Chinese female calligrapher Lin Xiu (林岫), who came from a wealthy family. During this marriage, Fan did not have to worry about money and focused on his artistic endeavours. The two had a son, but the marriage ended in divorce after a decade. Fan’s second wife was fellow painter Bian Biaohua (边宝华), with whom he had a daughter. It seems that Bian loved Fan much more than he loved her.

It is how he met his third wife that remains controversial to this day. Nan Li (楠莉), formerly named Zhang Guiyun (张桂云), was married to performer Xu Zunde (须遵德). Xu was a close friend of Fan, and helped him out when Fan was still poor and trying to get by while living in Beijing’s old city center.

Wanting to support Fan’s artistic talent, Xu let Fan Zeng stay over, supported him financially, and would invite him for meals. Little did he know that while Xu was away to work, Fan enjoyed much more than meals alone; Fan and Xu’s wife engaged in a secret decade-long affair.

When the affair was finally exposed, Xu Zunde divorced his wife. Still, they would use his house to meet and often locked him out. Three years later, Nan Li officially married Fan Zeng. Xu not only lost his wife and friend but also ended up finding his house emptied, his two sons now bearing Fan’s surname.

When Nan Li passed away in 2021, Fan Zeng published an obituary that garnered criticism. Some felt that the entire text was actually more about praising himself than focusing on the life and character of his late wife, with whom he had been married for forty years.

Fan Zeng and his four wives

An ‘old pervert’, a ‘traitor’, a ‘disgrace’—there are a lot of opinions circulating about Fan that have come up this week.

Despite the negativity, a handful of individuals maintain a positive outlook. A former colleague of Xu Meng writes: “If they genuinely like each other, age shouldn’t matter. Here’s to wishing them a joyful marriage.”

By Manya Koetse

[1]Song, Yuwu. 2014. Biographical Dictionary of the People’s Republic of China. United Kingdom: McFarland & Company, 76.

[2]Xu, Jilin. 2024. “Xu Jilin: Are Shen Congwen’s Tears Related to Fan Zeng?” 许纪霖:沈从文的泪与范曾有关系吗? The Paper, April 15. https://www.thepaper.cn/newsDetail_forward_27011031. Accessed April 17, 2024.

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China Memes & Viral

Chengdu Disney: The Quirkiest Hotspot in China

How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.

Manya Koetse

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How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.

By Manya Koetse, co-authored by Ruixin Zhang

Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.

What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.

Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.

 
Once Upon a Rap Talent Show
 

The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.

Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.

However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.

His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.

Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.

Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.

He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.

In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.

Nuomi and his diss track, from the music video.

Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’

The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.

What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.

This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.

 
Chengdu: China’s Most Relaxed Hip Hop Hotspot
 

Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.

This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.

In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.

 

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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).

Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.

Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.

This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.

Mocking sagging pants at ‘Chengdu Disney.’

Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.

 
Being Part of the Meme
 

An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.

Scenes from Chengdu Disney, images via Weibo.

China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.

The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.

Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.

The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.

A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.

Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.

For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”

By Manya Koetse, co-authored by Ruixin Zhang

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