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“True Heroes of the City”: Sparks of Patriotism as Firefighters Contain Chongqing Wildfire

Chinese firefighters and volunteers are praised on Weibo for going above and beyond to control the Chongqing forest fire.

Manya Koetse

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Chinese social media is flooding with posts praising the “heroes of the city”: all the firefighters, officers, soldiers, and Chinese citizens who fought ‘fire with fire’ and joined hands in combating the Chongqing wildfires under extreme weather conditions. The Chongqing wildfire containment has also fuelled patriotism among netizens.

This week, the mountain fires raging in Chongqing have become a big topic on Chinese social media. On Friday, the topic attracted at least one billion views on Weibo after professional firefighters and volunteers worked around the clock to contain the wildfire in the city’s Beibei District (#重庆山火#).

The fight to contain the fire became a collective effort, with thousands of Chinese volunteers from Chongqing and beyond coming to the scene to help in any way they could. Professional firefighters from other regions also came to the rescue, including teams from Yunnan and Gansu Province that specialize in forest fires.

Videos taken at the scene on Jinyun Mountain on Thursday evening showed countless people helping out at the mountain, some footage captured how people were shouting out “come on!” (“雄起!”) at each other for encouragement.

The southwestern regions of Chongqing and Sichuan Province have been battling forest fires since mid-August after the region has been facing scorching temperatures and severe drought.

Meanwhile, there have also been power cuts in Sichuan and Chongqing due to power shortages during the extreme summer.

At the same time, the city is also handling an emerging Covid outbreak and rolled out a mass testing campaign in order to test about 10 million residents in the city.

One image that circulated on Weibo showed a photo of Chongqing dealing with mountain fires, power cuts, and Covid test lines all at the same time.

 
Nixingzhe: The Heroes Going Against the Current
 

On the early morning of August 26, when the Beibei District fire was under control, Chinese social media flooded with posts praising the “heroes of the city”: all the firefighters, officers, soldiers, and common citizens who joined hands to combat the fires under extreme weather conditions.

Dramatic photos and digital artworks also circulated on Chinese social media, including photoshopped images produced by netizens and state media.

“Heroism of Chinese” image dedicated to Chongqing firefighters.

One photo from the scene (displayed below) served as an inspiration for other online posters and edited images, including one by state media outlet People’s Daily.

This image from the scene of the forest fires is one of the iconic photos that inspired others to edit and replicate it.

People’s Daily online poster.

People’s Daily published multiple images evoking feelings of patriotism, such as a bird’s eye view photo of the mountain fire and the rescue efforts, writing: “These are the amazing Chinese people” (“这就是了不起的中国人”).

On social media, the Chongqing firefighters are referred to as nìxíngzhě (逆行者), “the ones going against the tide.” This term, describing those who go beyond their call of duty, has been used by state media since early 2020 to refer to frontline workers and individuals who made a significant contribution or sacrifice during China’s initial battle against the novel coronavirus (see 2020 Top 10 Buzzwords in China).

An important method used to contain the spreading wildfires in Chongqing is ‘fighting fire with fire.’ With the help of all the people at the scene, Chinese specialized teams used controlled fires to prevent more forest fires by burning the fuel that could feed another fire. People’s Daily dedicated a Weibo hashtag page to this special and sometimes risky tactic of controlled burning (“以火灭火”) (#重庆北碚山火中的反向点火战术#). According to Chinese media, this fire fighting tactic played a decisive role in containing the fire.

Screenshot via Douyin showing firefighters having ice cream after their hard work.

Videos circulating on Weibo showed how drained some local firefighters were after containing the fires in the stifling heat, dealing with heat stroke and exhaustion.

“I don’t know what else to say, thank you,” some commenters wrote, with others saluting Chongqing’s heroes (“致敬英雄”).

Many people expressed pride in how the wildfires in Chongqing were handled, drawing comparisons with forest fires in Australia and other countries.

One Hunan-based Weibo user wrote:

“Compared to last year’s mountain fires in Australia which burned for nearly two months, and the July 30 fire in America’s California that saw local people fleeing and leaving, the fires in Chongqing showed us the power of the Chinese people. People spontaneously donated money and goods, and young people rushed to the frontline. It reminded me of the major flood efforts in ’98, how prepared for battle the white clothes workers were during the Covid outbreak in Wuhan, the subway rescue scene that happened in Zhengzhou last year. It makes my eyes tear up. This power comes from the love for the homeland that is rooted in the bones and blood of all Chinese people, this is the benevolent ‘all for one, one for all’ power of the Chinese people.”

On Friday afternoon and evening, firefighters and officers returning from the mountain were welcomed by groups of locals applauding them, waving flags, and offering them bottles of water and lemonade. These scenes were shared by official media channels on Weibo and beyond.

Although the narrative of the movie-like Chongqing battle against the fire is largely directed by state media propaganda on Chinese social media, many netizens join in the online celebration of this positive outcome of a difficult firefight. At a time of zero-Covid, power cuts, and scorching heat, it seems that many people are glad to see a happy ending to an otherwise devastating natural disaster.

“The fire is finally out,” one Weibo user wrote: “Front-line troops, firefighters, veterans, people of Chongqing, you are heroes, thank you for your great work!”

By Manya Koetse 

 

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Insight

Red Cross Society of China in Bad Light Due to Online Rumors after Gansu Earthquake

Even though the rumors surrounding the Red Cross might be false, the public concerns surrounding charity efforts are real.

Manya Koetse

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A handwarmer for 500 yuan ($70), a tent for 2200 yuan ($308), a blanket for 100 yuan ($14)? An online list detailing items supposedly procured by the Gansu Red Cross for earthquake relief efforts has ignited controversy on Chinese social media in recent days. Although the Red Cross has denied all rumors, the incident underscores public skepticism towards the organization.

After the devastating 6.2-magnitude earthquake struck Jishishan (积石山), a county in China’s Gansu Province’s Linxia Hui Autonomous Prefecture, on December 18, Chinese social media platforms were flooded with news related to the disaster. The overnight earthquake killed at least 148 people and left hundreds injured.

News of the earthquake resonated deeply throughout the country, and the ongoing search and rescue operations and relief efforts, hindered by landslides, ruined infrastructure, and freezing temperatures, have attracted major attention online.

While much of the discourse revolves around the goodness of the people contributing to charities and doing all they can to help victims in the affected areas, there is also public distrust surrounding the motives of some charities or helping organizations that might use the disaster as an opportunity to make a profit.

One hotly debated topic revolves around the Red Cross Society of China, after a list surfaced online of items allegedly purchased by the Gansu Red Cross for relief efforts in the aftermath of the Gansu Earthquake.

Image published on Weibo via Red Cross Society of China (@中国红十字会总会).

The procurement list raised controversy due to the high prices of the common items listed, and because of a supposed “management fee” (管理费) of 1.6 million yuan ($224k).

In response, the Red Cross refuted these claims, asserting that they had not issued any such list (#甘肃红十字称没发布任何物资清单#). On December 24, the Gansu Red Cross took to Weibo (@甘肃省红十字会) to clarify that the circulating information was “grossly inaccurate.” They assured the public that all donations would directly aid earthquake relief efforts, without incurring management fees.

The Red Cross statement on Weibo.

Even though the procurement list might be false, the public concerns surrounding charity efforts are real.

“Why does the Red Cross end up in the top trending lists every time?” one commenter wondered: “Their information should be more transparent and timely.”

Others also suggested that merely denying the rumors was not enough, and that they hoped that the Red Cross would provide more details and information to show netizens, of whom many donated money, how their charity money is being spent to help relief efforts in the affected areas in Gansu and Qinghai.

The fact that the Red Cross Weibo post did not allow any commenting did not help: “Why are you afraid to let us openly discuss this?”

 
Red Cross Society of China: Tainted by Suspicion
 

The Red Cross of China, the nation’s largest charitable organization, continues to grapple with a tarnished reputation that partly stems from the 2011 “Guo Meimei Incident.”

Guo Meimei (郭美美), whose real name is Guo Meiling, became an infamous internet celebrity in the summer of 2011 after flaunting her excessive wealth online whilst claiming to work as a “commercial general manager” for the Red Cross Society of China.

The issue severely eroded the society’s credibility, which has been designated by the government as the central public donation organization during times of disasters (Cheng 2016). From luxury handbags to sports cars, the 19-year-old Guo showed off her money on Weibo, and quickly went viral on various message boards as people were angered over corruption and potential misuse of charity money.

Guo Meimei

Despite efforts by the Red Cross Society to debunk these rumors and distance itself from Guo, speculations persisted. Many speculated about Guo’s potential ties to the organization, even if she did not officially work there. As highlighted by Cheng (2016), the public’s negative sentiment toward the Red Cross triggered “a chain of credibility crises” and even spread to other charitable groups in China.

During the 2020 Wuhan Covid outbreak, the Red Cross faced scrutiny for allegedly stockpiling public donations of medical supplies in warehouses rather than promptly distributing them to frontline medical personnel facing shortages.

The current allegations against the Red Cross of China in the aftermath of the Gansu Earthquake also echo other past controversies, such as the one they dealt with after the 2008 Sichuan quake. Red Cross officials were then also accused of misusing donations by purchasing needlessly expensive tents and vehicles.

 
Donations for the ‘Underdog’: The Han Hong Foundation
 

The growing public distrust towards the Red Cross has arguably paved the way for other Chinese charities to gain prominence. A prime example is the Han Hong Love Charity Foundation (韩红爱心慈善基金会), established in 2012 by renowned Chinese folk singer Han Hong (韩红, 1971).

Although Han Hong has been engaged in charity for many years, during which she invested a lot of her own money, the charity she established became more known after the Han Hong Love Charity Foundation was committed to aid efforts during the Wuhan Covid outbreak in 2020 and the Henan floods in 2021.

Han Hong (center), picture via Xiaohongshu fan of Han Hong.

After the earthquake in Gansu on December 18th, Han Hong’s organization immediately organized rescue teams and provided people in the affected areas with clothes and (medical) supplies. Hang Hong was able to rake in millions thanks to her reputation of being compassionate and altruistic, as well as through her strong network in China’s entertainment industry, leading numerous Chinese celebrities to support her relief efforts.

But Han Hong’s organization is also affected by the public distrust surrounding charity in China. On December 23, it was rumored that her Charity Foundation was officially asked to leave the disaster area as well as to hand over a portion of their donations.

The foundation refuted these claims by issuing a statement on December 25 (#韩红基金会辟谣#).

Statement by Han Hong Love Charity Foundation refuting rumors that their charity work was hindered by officials.

In the public view, there seems to be a big difference between perceptions of large entities like the Red Cross and other ‘official’ charitable organizations versus smaller, more independent initiatives like the Han Hong foundation, which operates as a private charitable entity.

Reflecting on the rumors surrounding both the Red Cross and Han Hong’s foundation, one Weibo commenter noted: “These rumors come into existence because so many of these so-called charitable foundations actually treat charity as their business. And so, they become ‘competitors.’”

Meanwhile, Han Hong’s organization stresses that it operates under the guidance and oversight of the party and government, and only provide emergency support through their support.

In online discussions on the power of the Red Cross versus Han Hong’s organization, some commenters suggest that it is time for the government and authorities to reflect on why a private organization would be more trusted than the Red Cross, a government organized NGO.

One Weibo commenter wrote: “What Han Hong does is true charity instead of business.” Another person replied: “The biggest disaster here is actually the erosion of public trust.”

By Manya Koetse

References

Cheng, Yang. 2016. “Social Media Keep Buzzing! A Test of Contingency Theory in China’s Red Cross Credibility Crisis.” International Journal of Communication, June 2016: pp. 3241+.

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©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Brands, Marketing & Consumers

Tsingtao Brewery ‘Pee-Gate’: Factory Worker Caught Urinating in Raw Material Warehouse

The pee incident, that occurred at a subsidiary Tsingtao Beer factory, has caused concerns among consumers.

Manya Koetse

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A video that has circulated on Chinese social media since October 19 shows how an alleged worker at a Tsingtao Beer factory climbs over a wall at the raw material production site and starts to urinate.

The incident reportedly occurred at the Tsingtao Beer Factory No. 3, a subsidiary of the Tsingtao Brewing Company, located in Qingdao, Shandong.

After the video went viral, the Tsingtao Brewery Company issued a statement that they took the incident very seriously and immediately report it to the authorities, who have started an investigation into the case. Meanwhile, the specific batch in production has been halted and shut off.

The incident has caused concern among consumers, and some commenters on social media wonder if this was the first time something like this has happened. “How do we know this hasn’t happened many times before?”

Others speculate about what might have motivated the man to urinate at the production site. There are those who believe that the man is part of an undercover operation orchestrated by a rivaling company, aimed at discrediting Tsingtao. It’s even suggested that there were two ‘moles’ leaking in this incident: one doing the urinating, and the other doing the video ‘leak.’

Meanwhile, there are voices who are critical of Tsingtao, suggesting that the renowned beer brand has not effectively addressed the ‘pee gate’ scandal. It remains uncertain how this incident will impact the brand, but some netizens are already expressing reservations about ordering a Tsingtao beer as a result.

But there are also those who joke about the “pissing incident,” wondering if Tsingtao Beer might soon launch a special “urine flavored beer.”

By Manya Koetse

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Featured photo by Jay Ang (link).

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