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China Food & Drinks

“Watermelons Will Not Respond to Your Knocking” Sign Goes Viral on Chinese Social Media

A sign asking customers ‘not to tap the watermelons’ in an Italian supermarket has recently caused much upheaval on Chinese social media, where many people think the no “watermelon tapping” policy is specifically directed at Chinese customers.

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A sign asking customers ‘not to knock on watermelons’ in an Italian supermarket has recently caused much upheaval on Chinese social media, where many people think the no “watermelon knocking” policy is specifically directed at Chinese customers.

“Please stop knocking on the watermelons; they will not respond to it!!!” – this is the Italian supermarket sign that has recently caused much amused discussion amongst Chinese netizens. Over the past few days, the Italian notice…

Diandian Guo is a China-born Master student of transdisciplinary and global society, politics & culture at the University of Groningen with a special interest for new media in China. She has a BA in International Relations from Beijing Foreign Language University, and is specialized in China's cultural memory.

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19 Comments

19 Comments

  1. Laurent Peery, Oceanside, CA

    June 20, 2016 at 8:01 pm

    It’s like smelling the durian in a Hong Kong night market. It’s something every traveler should do once. Bon Appetit!

  2. Elisa

    June 22, 2016 at 2:37 am

    I am italian, and i just would like to reassure Chinese people that this sign it has been around for a long time on the internet.
    It was not aimed at Chinese Customers.
    We, Italians, we knock on watermelons too. 🙂

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🔥 Originally published in Eye on Digital China.
My premium newsletter covering the stories, memes, debates, and viral moments shaping online conversations in China. Subscribe here to receive future editions.

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