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After A4 Waist and iPhone6 Legs, Here Is the ‘Heart-Shaped Boob’ Challenge

“The A4 Waist is out of fashion, now the Heart-Shaped Boob challenge is popular,” – a sentence that is buzzing around Weibo these days. Is this indeed the next bizarre challenge to go viral on Chinese social media?

Manya Koetse

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“The A4 Waist is out of fashion, now the Heart-Shaped Boob challenge is popular,” – a sentence that is buzzing around Weibo these days. Is this indeed the next bizarre challenge to go viral on Chinese social media?

Update August 11: This challenge has now been completely removed from Sina Weibo. The hashtag no longer shows any results.

Every now and then a new ‘challenge’ pops up on Chinese social media that allows netizens to show off their bodies. There’s been the A4 Waist Challenge, the iPhone6 Legs, or the One Finger Selfie hype. Now a new challenge is making its rounds on Weibo, originating from one of China’s live-streaming apps.

For the ‘Heart Symbol Boob challenge’ (桃心胸挑战), female netizens try to make a heart shape out of their breasts. The latest challenge is a risky one, because “obscene” (yinhui) or “pornographic” (seqing) images are officially not allowed on Chinese social media. Many of the images posted by netizens have already been removed.

People started talking about the ‘heart-shaped boob’ earlier this week, with many Weibo users saying: “The A4 Waist is out of fashion, now the Heart-Shaped Boob Challenge is popular!”

Their claims might be more about wishful thinking than that the challenge itself is actually a major hype just yet: the ‘Heart-Shaped Boob Challenge’ is more talked about than actually taken on. With 1.4 million views of the topic #HeartShapedBoob (#桃心胸#) on Weibo in a few days time, there were only some dozen women who actually posted photos of their heart shaped breasts.

The ‘hype’ seems to have started with a live-streamer by the name of Ayi Xi Tai Lǜ (@阿姨洗太绿). (The name’s characters literally translate as “Aunty Washes Too Green” in Chinese, but the sound of the name resembles the Japanese ‘Ai Shiteiru’ (愛している), which means ‘I love you.’)

Screenshot of one of Aiyixitailu’s live broadcasts where she introduces the ‘heart-shape boob’ pose, via Weibo.

Ayi Xi Tai Lǜ is one of the thousands of girls who entertain their – mostly male – audiences from one of China’s 200-or-so live-broadcasting platforms. Popular ones that focus on girls broadcasting for male viewers include Huya, 9xiu, or Woxiu.

According to SupChina, it is common to see more seductive and racy content on these live-broadcasting platforms after midnight. Live-streamers can earn money from viewers purchasing virtual items for them, anything from ‘lollipops’ to ‘love.’

For Chinese authorities, these platforms are a source of concern because of, amongst others, their ‘obscenities.’ Over the past six months, they have already closed 73 illegal live streaming platforms and imposed life bans on 1,879 live streamers for providing pornographic content.

Aiyixitalu during one of her live-broadcasts.

An image of Ayi Xi Tai Lǜ turning her breast in a heart shape for viewers to see was shared on several Chinese message boards in July. It might have been this image that has inspired others to try and do the same.

“The A4 waist and so on are just over. The heart-shaped boob will be the next viral hit,”, some netizens say.

The A4 waist was a major online trend in March 2016, when hundreds of women posted pictures with an A4-size paper covering their waist to prove they were slimmer than a piece of paper. The trend received criticism for promoting an unhealthy body image.

Although it is said that the ‘A4 Waist’ challenge is out of fashion, the A4 photos are also still circulating on Weibo. Earlier this month, popular Chinese actress and model Zhang Tianai (张天爱) posted a photo of her tiny waist with the hashtag “I have an A4 Waist” (#我有A4腰# ). The photo received over 230.000 likes and 23.000 shares within a few days.

Not all people are happy with the alleged upcoming hype of the ‘Heart-Shaped Boob Challenge.’ Weibo user @Haoyyao noted: “If you try with small breasts, you won’t even be able to make a triangle.”

But there were also male netizens who tried to participate in the challenge anyway. Others jokingly proved that some men also have breasts and can join the challenge without any problems.

Some men also tried to take on the challenge.

“I’ll be able to do this – with the fat on my stomach,” one commenter said.

Despite all claims, it is not probable that this challenge will actually truly go viral. At the time of writing, the topic ‘Heart-Shaped Boob’ was receiving thousands of new views per minute (nearing 1.5 million views), but as netizens try to post their own challenge photos, they show up as (censored) empty images.

Censored images on Weibo: Chinese censors don’t seem to like heart-shaped breasts.

As much as people say this challenge is the next big hit, it is very likely that online censors will not allow it to be – unlike A4 waists, heart-shaped breasts don’t seem to be their cup of tea.

By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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3 Comments

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      Why is it web commenters feel free to pull statistics out of their butt instead of posting links to any REAL stats to back up their statements?

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China Memes & Viral

“Hi, Mom!” Box Office Hit Sparks ‘When My Mum Was Younger’ Trend on Weibo

The touching Chinese hit movie “Hi, Mom” has sparked an emotional trend on Weibo.

Manya Koetse

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The movie Hi, Mom is all the rage in China, where social media is flooding with hashtags, photos, and texts celebrating moms and the bond between mothers and daughters. One big discussion is focused on all the things daughters would tell their younger moms: “Please don’t marry dad.”

If you could travel back in time and meet your mum before she had you, what would you say to her? What would you do?

This question is the idea behind Hi, Mom (Chinese title Hi, Li Huanying 你好,李焕英), the box office favorite in China this Spring Festival. The movie is directed by Jia Ling (贾玲), who also plays the female protagonist. For comedian Jia Ling, who is mostly known for her sketches during the Spring Festival Gala, this movie is her directorial debut.

Hi, Mom tells the story of Jia Xiaoling (Jia Ling) who is devastated when her mother Li Huanying has a serious accident one day. Jia is especially grief-stricken because she feels she has not become the daughter she wanted to be for her mother. When she finds herself transported back in time to the year 1981, she meets her young mother before she was her mum, and becomes her friend in the hopes of making her happy and change her life for the better.

From the movie “Hi, Mom”

Li Huanying is also the name of Jia Ling’s own mother, who passed away when Jia was just 19 years old. Jia Ling reportedly did not make the movie because she wanted to be a director, but because she wanted to tell her mother’s story.

The film has become super popular since its debut on February 12 and raked in 2.6 billion yuan (over $400 million) within five days. On day five alone, the movie earned $90 million.

The movie has sparked various trends on Chinese social media. One of them is an online ‘challenge’ for daughters to post pictures of mothers when they were young. The hashtag “Photo of My Mother When She Was Young” (#妈妈年轻时的照片#) received 120 million views on Weibo by Wednesday. Another hashtag used for this ‘challenge’ is “This is My Li Huanying” (#这是我的李焕英#). The hashtags have motivated thousands of netizens to post photos of their mother before she became a mom.

The trend has not just sparked an online movement to celebrate and appreciate mothers – it also offers an intimate glance into the lives of Chinese older women and shows just how different the times were when they were young. This also gave many daughters a new appreciation of their mothers.

“I used to have many wishes,” one female Weibo user wrote: “But now I just hope to make my mum happy.” Others praised their mother’s beauty (“My mum is so pretty!”) and said that they are proud to look like their mom, although some also complained that they had not inherited their mother’s looks.

The trend has also provided an opportunity for a moment of self-reflection for some. Seeing the unedited photos of their younger mothers, some called on female web users to stop losing themselves in ‘beautifying’ photo apps that alter their facial features, saying they will not have normal photos of themselves in the future that show their true (and unedited) natural beauty.

 

“Don’t marry dad, don’t believe his sweet talk.”

 

There is also another hashtag trending in light of Hi, Mum. It is “If You Could Go Back to Before Your Mum Married” (#如果穿越回妈妈结婚前#) and started with one popular fashion influencer (@一扣酥) asking her followers what they would want to tell her.

“Don’t marry dad. Don’t believe his sweet talk,” one person replied, with many others also writing that they would want to tell their younger mom not to marry their fathers: “I would tell her to look for someone who loves her, and not for someone she loves,” one person responded.

“Please leave dad,” another Weibo user writes, adding that her father drank too much and would hit her mother.

“Don’t feel like you need to marry because you’re older,” another daughter writes: “Don’t get into a ‘lightning wedding’ and don’t care so much about what other people say.”

“Live for yourself for once,” a blogger named ‘Zhi Zhi El’ wrote, with another young woman named Yumiko writing: “Don’t close your bookshop, be independent and confident, don’t listen to everything dad says, and don’t become a housewife.”

But there are also those who are happy with the way things turned out: “Mum! Marry dad! He’s good!”

In the end, most commenters just want one thing. As this Weibo user (@·__弑天) writes: “Mum, I just hope you have a happy life.”

 
By Manya Koetse
with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Celebs

Six Years After Becoming a Viral Hit, “Little Jack Ma” is Not Doing Well At All

Recent videos of ‘Little Jack Ma’ have caused concern among netizens. They are angry at those who exploited and abandoned him.

Manya Koetse

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He became famous overnight for looking like a mini-version of Jack Ma. Now, he’s worse off than before he became an online sensation.

Six years after he became famous for looking like Alibaba founder Jack Ma (Ma Yun 马云), the young boy known as ‘Little Jack Ma’ seems to be struggling and lagging behind his peers.

The boy’s name is Fan Xiaoqin (范小勤) and he is from a rural village in Yongfeng County in Jiangxi Province. In November of 2015, at eight years old, he became an online sensation for resembling Jack Ma. After his photo went viral – one of his cousins initially posted it online – he was nicknamed ‘Little Jack Ma’ (also ‘Mini Ma Yun’, 小马云).

Fan Xiaoqin’s resemblance to Jack Ma is so striking, that there have even been persistent fake news posts including a photo of Fan, claiming it is Jack Ma as a young boy.

On the left, photo of Fan Xiaoqin that is often falsely claimed to be Jack Ma. On the right, an actual photo of Jack Ma as a young boy.

Fan Xiaoqin was all the rage – he even became a meme. People wanted to take a photograph with him, companies wanted him to promote their business, and social media influencers wanted to share a moment with him for clout-chasing reasons. ‘Little Jack Ma’ traveled the country to attend banquets and fashion shows and to meet with celebrities.

One of Little Jack Ma’s press photos.

After Jack Ma himself even acknowledged the resemblance between him and Xiaoqin in a Weibo post, Chinese state media claimed Alibaba was funding Fan Xiaoqin’s education until university graduation, something that was soon denied by the company’s spokesperson.

State media reported that his education would be funded (left), a rumor that was later debunked (Fortune, right).

At the time, the boy’s sudden fame was already a cause of concern to some. Just a year after becoming famous, it became known that Fan was not doing well at school and that his parents, who are poor and struggling with health issues -his mum has polio and his dad is handicapped -, did not know who to trust or how to deal with their son’s rise to fame.

 

A Tragic Story Behind a Famous Meme


 

At the height of his fame, Xiaoqin was managed by a company that arranged his gigs and he also had his own nanny to accompany him during his travels and performances. At events and dinners, Xiaoqin was often constantly playing a role and shouting out Alibaba slogans.

Traveling with his nanny during the peak of his fame.

Image via https://www.sohu.com/a/449433430_113692.

Now, Fan Xiaoqin is once again a topic of online conversation as recent videos and a live stream on the boy came out, showing the boy is back with his family in the village.

He was previously let go by the company that managed him. His former official Weibo account and Kuaishou account, where he was known as ‘Chairman Little Jack Ma’ (小马云总裁) are no longer online, and there have been no new updates on his activities since the launch of a Mini Jack Ma schoolbag in 2019.

The video shows that the boy, both physically and mentally, appears to be much younger than his actual age. At the age of 14, his physique is more similar to a 6 or 7-year-old child and he suffers from painful legs. Another video also shows that the boy falls behind in language development and struggles to answer the most basic math questions.

Screenshot of the livestream that is making its ways around Chinese social media.

The moment that Xiaoqin is approached by the (self-media) reporters live streaming their visit, he walks up in dirty clothes and says: “Money, do you have money?”

According to an article on Sohu by author Li Honghuo (李洪伙), the company that managed Xiaoqin promised to send the family 2000 yuan ($310) every month, but they have stopped issuing payments seven months ago.

News about Fan Xiaoqin’s current situation triggered anger online, with many people saying Fan Xiaoqin is a victim of greedy people who exploited the boy and then abandoned him. The recent video shows the boy has small spots on his skin; some claim it is because the boy was given hormones to slow down his growth.

What commenters are most upset about is how Xiaoqin did not get the chance to properly go to school together with his peers, and that the most important years of his childhood were taken away from him for a piece of fame that eventually left him empty-handed. He now seems to be worse off than before he became ‘Little Jack Ma.’

“They abandoned him once he was no longer of value to them,” some say. “They destroyed him, let’s hope he can still lead a happy life.”

Some people also wonder if the child has an intellectual disability, with his situation only getting worse during the years he was exploited. They blame his parents for allowing their son to be taken away from them.

But there are also those who criticize the people who now visited Xiaoqin and filmed him, questioning their intentions and calling on people to leave the child in peace.

Overall, the majority of commenters still hope that Xiaoqin can receive a proper education and enjoy what is left of his childhood.

 
By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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