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China Memes & Viral

After A4 Waist and iPhone6 Legs, Here Is the ‘Heart-Shaped Boob’ Challenge

“The A4 Waist is out of fashion, now the Heart-Shaped Boob challenge is popular,” – a sentence that is buzzing around Weibo these days. Is this indeed the next bizarre challenge to go viral on Chinese social media?

Manya Koetse

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“The A4 Waist is out of fashion, now the Heart-Shaped Boob challenge is popular,” – a sentence that is buzzing around Weibo these days. Is this indeed the next bizarre challenge to go viral on Chinese social media?

Update August 11: This challenge has now been completely removed from Sina Weibo. The hashtag no longer shows any results.

Every now and then a new ‘challenge’ pops up on Chinese social media that allows netizens to show off their bodies. There’s been the A4 Waist Challenge, the iPhone6 Legs, or the One Finger Selfie hype. Now a new challenge is making its rounds on Weibo, originating from one of China’s live-streaming apps.

For the ‘Heart Symbol Boob challenge’ (桃心胸挑战), female netizens try to make a heart shape out of their breasts. The latest challenge is a risky one, because “obscene” (yinhui) or “pornographic” (seqing) images are officially not allowed on Chinese social media. Many of the images posted by netizens have already been removed.

People started talking about the ‘heart-shaped boob’ earlier this week, with many Weibo users saying: “The A4 Waist is out of fashion, now the Heart-Shaped Boob Challenge is popular!”

Their claims might be more about wishful thinking than that the challenge itself is actually a major hype just yet: the ‘Heart-Shaped Boob Challenge’ is more talked about than actually taken on. With 1.4 million views of the topic #HeartShapedBoob (#桃心胸#) on Weibo in a few days time, there were only some dozen women who actually posted photos of their heart shaped breasts.

The ‘hype’ seems to have started with a live-streamer by the name of Ayi Xi Tai Lǜ (@阿姨洗太绿). (The name’s characters literally translate as “Aunty Washes Too Green” in Chinese, but the sound of the name resembles the Japanese ‘Ai Shiteiru’ (愛している), which means ‘I love you.’)

Screenshot of one of Aiyixitailu’s live broadcasts where she introduces the ‘heart-shape boob’ pose, via Weibo.

Ayi Xi Tai Lǜ is one of the thousands of girls who entertain their – mostly male – audiences from one of China’s 200-or-so live-broadcasting platforms. Popular ones that focus on girls broadcasting for male viewers include Huya, 9xiu, or Woxiu.

According to SupChina, it is common to see more seductive and racy content on these live-broadcasting platforms after midnight. Live-streamers can earn money from viewers purchasing virtual items for them, anything from ‘lollipops’ to ‘love.’

For Chinese authorities, these platforms are a source of concern because of, amongst others, their ‘obscenities.’ Over the past six months, they have already closed 73 illegal live streaming platforms and imposed life bans on 1,879 live streamers for providing pornographic content.

Aiyixitalu during one of her live-broadcasts.

An image of Ayi Xi Tai Lǜ turning her breast in a heart shape for viewers to see was shared on several Chinese message boards in July. It might have been this image that has inspired others to try and do the same.

“The A4 waist and so on are just over. The heart-shaped boob will be the next viral hit,”, some netizens say.

The A4 waist was a major online trend in March 2016, when hundreds of women posted pictures with an A4-size paper covering their waist to prove they were slimmer than a piece of paper. The trend received criticism for promoting an unhealthy body image.

Although it is said that the ‘A4 Waist’ challenge is out of fashion, the A4 photos are also still circulating on Weibo. Earlier this month, popular Chinese actress and model Zhang Tianai (张天爱) posted a photo of her tiny waist with the hashtag “I have an A4 Waist” (#我有A4腰# ). The photo received over 230.000 likes and 23.000 shares within a few days.

Not all people are happy with the alleged upcoming hype of the ‘Heart-Shaped Boob Challenge.’ Weibo user @Haoyyao noted: “If you try with small breasts, you won’t even be able to make a triangle.”

But there were also male netizens who tried to participate in the challenge anyway. Others jokingly proved that some men also have breasts and can join the challenge without any problems.

Some men also tried to take on the challenge.

“I’ll be able to do this – with the fat on my stomach,” one commenter said.

Despite all claims, it is not probable that this challenge will actually truly go viral. At the time of writing, the topic ‘Heart-Shaped Boob’ was receiving thousands of new views per minute (nearing 1.5 million views), but as netizens try to post their own challenge photos, they show up as (censored) empty images.

Censored images on Weibo: Chinese censors don’t seem to like heart-shaped breasts.

As much as people say this challenge is the next big hit, it is very likely that online censors will not allow it to be – unlike A4 waists, heart-shaped breasts don’t seem to be their cup of tea.

By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Brands & Marketing

About Lipstick King’s Comeback and His ‘Mysterious’ Disappearance

After Li Jiaqi’s return to livestreaming, the ‘tank cake incident’ has become the elephant in the room on social media.

Manya Koetse

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Earlier this week, the return of China’s famous livestreamer Li Jiaqi, also known as the ‘Lipstick King’, became a hot topic on Chinese social media where his three-month ‘disappearance’ from the social commerce scene triggered online discussions.

He is known as Austin Li, Lipstick King, or Lipstick Brother, but most of all he is known as one of China’s most successful e-commerce livestreaming hosts.

After being offline for over 100 days, Li Jiaqi (李佳琦) finally came back and did a livestreaming session on September 20th, attracting over 60 million viewers and selling over $17 million in products.

The 30-year-old beauty influencer, a former L’Oreal beauty consultant, rose to fame in 2017 after he became a successful livestreamer focusing on lipstick and other beauty products.

Li broke several records during his live streaming career. In 2018, he broke the Guinness World Record for “the most lipstick applications in 30 seconds.” He once sold 15000 lipsticks in 5 minutes, and also managed to apply 380 different lipsticks in another seven-hour live stream session. Li made international headlines in 2021 when he sold $1.9 billion in goods during a 12-hour-long promotion livestream for Alibaba’s shopping festival.

But during a Taobao livestream on June 3rd of this year, something peculiar happened. After Li Jiaqi and his co-host introduced an interestingly shaped chocolate cake – which seemed to resemble a tank, – a male assistant in the back mentioned something about the sound of shooting coming from a tank (“坦克突突”).

Although Li Jiaqi and the others laughed about the comment, Li also seemed a bit unsure and the woman next to him then said: “Stay tuned for 23:00 to see if Li Jiaqi and I will still be in this position.”

The session then suddenly stopped, and at 23:38 that night Li wrote on Weibo that the channel was experiencing some “technical problems.”

But those “technical problems” lasted, and Li did not come back. His June 3rd post about the technical problems would be the last one on his Weibo account for the months to come.

The ‘cake tank incident’ (坦克蛋糕事件) occurred on the night before June 4, the 33rd anniversary of the violent crackdown of the Tiananmen student demonstrations. The iconic image of the so-called ‘tank man‘ blocking the tanks at Tiananmen has become world famous and is censored on China’s internet. The control of information flows is especially strict before and on June 4, making Li’s ‘tank cake incident’ all the more controversial.

But no official media nor the official Li Jiaqi accounts acknowledged the tank cake incident, and his absence remained unexplained. Meanwhile, there was a silent acknowledgment among netizens that the reason Li was not coming online anymore was related to the ‘tank cake incident.’

During Li’s long hiatus, fans flocked to his Weibo page where they left thousands of messages.

“I’m afraid people have been plotting against you,” many commenters wrote, suggesting that the cake was deliberately introduced by someone else during the livestream as a way to commemorate June 4.

Many fans also expressed their appreciation of Li, saying how watching his streams helped them cope with depression or cheered them up during hard times. “What would we do without you?” some wrote. Even after 80 days without Li Jiaqi’s livestreams, people still commented: “I am waiting for you every day.”

On September 21st, Li Jiaqi finally – and somewhat quietly – returned and some people said they were moved to see their lipstick hero return to the livestream scene.

Although many were overjoyed with Li’s return, it also triggered more conversations on why he had disappeared and what happened to him during the 3+ months of absence. “He talked about a sensitive topic,” one commenter said when a Weibo user asked about Li’s disappearance.

One self-media accountpublished a video titled “Li Jiaqi has returned.” The voiceover repeatedly asks why Li would have disappeared and even speculates about what might have caused it, without once mentioning the tank cake.

“This cracks me up,” one commenter wrote: “On the outside we all know what’s going on, on the inside there’s no information whatsoever.”

“It’s tacit mutual understanding,” some wrote. “It’s the elephant in the room,” others said.

Some people, however, did not care about discussing Li’s disappearance at all anymore and just expressed joy about seeing him again: “It’s like seeing a good friend after being apart for a long time.”

By Manya Koetse 

Elements in the featured image by @karishea and @kaffeebart.

 

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China and Covid19

Happiest Lockdown in China: Guests Undergo Mandatory Quarantine at Shanghai Disneyland Hotel

“I wish I could be quarantined at Disney too!” The Shanghai Disney hotel apparently is the happiest place to get locked in.

Manya Koetse

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While many cities across China are experiencing new (partial) lockdowns and millions of people are confined to their homes, there was also a group of people that had to undergo mandatory quarantine at a very special place: the Shanghai Disneyland Hotel.

On September 7, social media posts started surfacing online from people who said they were required to quarantine while they were at the Shanghai Disneyland hotel. Disneyland reportedly had received a notification from the local health authorities that a visitor who previously stayed at the Disneyland hotel was found to be a close contact of a newly confirmed Covid case.

In line with the Center for Disease Control requirements, Disney created a ‘closed loop system’ by locking in all hotel residents and staff members and doing daily Covid tests. While the Disneyland theme park was open as usual, the hotel became a temporary isolation site where people’s health would be monitored for the next few days while all staff members would also be screened.

During their mandatory quarantine, guests stayed at the hotel for free and did not need to pay for their rooms. Room prices at the Shanghai Disneyland hotel start at around 3000 yuan/night ($433).

Some guests shared photos of their Disneyland quarantine stay on social media, showing how Disney staff provided them with free breakfast, lunch, a surprise afternoon tea, delicious dinner, fun snacks, and Disney toys and stickers.

On the Little Red Book (Xiaohongshu) app, one Shanghai Disney visitor (nickname @恶霸小提莫) wrote: “We have three meals a day, there is both Chinese and Western-style breakfast, we also get afternoon tea and desserts, they have shrimp, beef, scallops, drinks, French macarons, yogurt, ice cream, and much more. We watched so many Disney movies for free. We are given so many little gifts, they brought us gifts twice today as they also brought us toy figures at night. We watch the fireworks from our windows every night at 8.30 pm. Although we weren’t allowed to go out, we really had a pleasant stay.”

Another Disney guest named Zoea (Xiaohongshu ID: yiya0313) also shared many photos of the mandatory quarantine and wrote: “When the staff knocked on the door to tell me they were bringing dinner, I even wondered how it was possible that they brought food again. Afternoon tea during quarantine, can you believe it? And fruit before dinner? And midnight snacks brought to us after dinner? And it was so nice to watch all the Disney movies on tv. Disney really is the most magical place.”

“I’m just so happy,” another locked-in Disney guest posted on social media, sharing pictures of Mickey Mouse cakes.

Other guests also posted about their experiences on social media. “They probably feared we would get bored so they brought us glue, stickers, and painting brushes, the kids loved it and so did we!”

Reading about the happy quarantine at Disney, many Weibo users responded that they envied the guests, writing: “I wish I could be quarantined at Disney too.”

“I need to find a way to get in, too,” others wrote.

Earlier this year, one Chinese woman shared her story of being quarantined inside a hotpot restaurant for three days. Although many people also envied the woman, who could eat all she wanted during her stay, she later said she felt like she had enough hotpot for the rest of her life.

By Manya Koetse 

 

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