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After A4 Waist and iPhone6 Legs, Here Is the ‘Heart-Shaped Boob’ Challenge

“The A4 Waist is out of fashion, now the Heart-Shaped Boob challenge is popular,” – a sentence that is buzzing around Weibo these days. Is this indeed the next bizarre challenge to go viral on Chinese social media?

Manya Koetse

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“The A4 Waist is out of fashion, now the Heart-Shaped Boob challenge is popular,” – a sentence that is buzzing around Weibo these days. Is this indeed the next bizarre challenge to go viral on Chinese social media?

Update August 11: This challenge has now been completely removed from Sina Weibo. The hashtag no longer shows any results.

Every now and then a new ‘challenge’ pops up on Chinese social media that allows netizens to show off their bodies. There’s been the A4 Waist Challenge, the iPhone6 Legs, or the One Finger Selfie hype. Now a new challenge is making its rounds on Weibo, originating from one of China’s live-streaming apps.

For the ‘Heart Symbol Boob challenge’ (桃心胸挑战), female netizens try to make a heart shape out of their breasts. The latest challenge is a risky one, because “obscene” (yinhui) or “pornographic” (seqing) images are officially not allowed on Chinese social media. Many of the images posted by netizens have already been removed.

People started talking about the ‘heart-shaped boob’ earlier this week, with many Weibo users saying: “The A4 Waist is out of fashion, now the Heart-Shaped Boob Challenge is popular!”

Their claims might be more about wishful thinking than that the challenge itself is actually a major hype just yet: the ‘Heart-Shaped Boob Challenge’ is more talked about than actually taken on. With 1.4 million views of the topic #HeartShapedBoob (#桃心胸#) on Weibo in a few days time, there were only some dozen women who actually posted photos of their heart shaped breasts.

The ‘hype’ seems to have started with a live-streamer by the name of Ayi Xi Tai Lǜ (@阿姨洗太绿). (The name’s characters literally translate as “Aunty Washes Too Green” in Chinese, but the sound of the name resembles the Japanese ‘Ai Shiteiru’ (愛している), which means ‘I love you.’)

Screenshot of one of Aiyixitailu’s live broadcasts where she introduces the ‘heart-shape boob’ pose, via Weibo.

Ayi Xi Tai Lǜ is one of the thousands of girls who entertain their – mostly male – audiences from one of China’s 200-or-so live-broadcasting platforms. Popular ones that focus on girls broadcasting for male viewers include Huya, 9xiu, or Woxiu.

According to SupChina, it is common to see more seductive and racy content on these live-broadcasting platforms after midnight. Live-streamers can earn money from viewers purchasing virtual items for them, anything from ‘lollipops’ to ‘love.’

For Chinese authorities, these platforms are a source of concern because of, amongst others, their ‘obscenities.’ Over the past six months, they have already closed 73 illegal live streaming platforms and imposed life bans on 1,879 live streamers for providing pornographic content.

Aiyixitalu during one of her live-broadcasts.

An image of Ayi Xi Tai Lǜ turning her breast in a heart shape for viewers to see was shared on several Chinese message boards in July. It might have been this image that has inspired others to try and do the same.

“The A4 waist and so on are just over. The heart-shaped boob will be the next viral hit,”, some netizens say.

The A4 waist was a major online trend in March 2016, when hundreds of women posted pictures with an A4-size paper covering their waist to prove they were slimmer than a piece of paper. The trend received criticism for promoting an unhealthy body image.

Although it is said that the ‘A4 Waist’ challenge is out of fashion, the A4 photos are also still circulating on Weibo. Earlier this month, popular Chinese actress and model Zhang Tianai (张天爱) posted a photo of her tiny waist with the hashtag “I have an A4 Waist” (#我有A4腰# ). The photo received over 230.000 likes and 23.000 shares within a few days.

Not all people are happy with the alleged upcoming hype of the ‘Heart-Shaped Boob Challenge.’ Weibo user @Haoyyao noted: “If you try with small breasts, you won’t even be able to make a triangle.”

But there were also male netizens who tried to participate in the challenge anyway. Others jokingly proved that some men also have breasts and can join the challenge without any problems.

Some men also tried to take on the challenge.

“I’ll be able to do this – with the fat on my stomach,” one commenter said.

Despite all claims, it is not probable that this challenge will actually truly go viral. At the time of writing, the topic ‘Heart-Shaped Boob’ was receiving thousands of new views per minute (nearing 1.5 million views), but as netizens try to post their own challenge photos, they show up as (censored) empty images.

Censored images on Weibo: Chinese censors don’t seem to like heart-shaped breasts.

As much as people say this challenge is the next big hit, it is very likely that online censors will not allow it to be – unlike A4 waists, heart-shaped breasts don’t seem to be their cup of tea.

By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

U.S. Embassy Launches WeChat Stickers Featuring Cartoon Eagle

A Weibo hashtag about the eagle stickers, that feature some phrases previously used by China’s Foreign Ministry, has now been taken offline.

Manya Koetse

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On January 30, the American Embassy in China announced the launch of its very own series of social media gifs, a special ’emoticon collection’ (表情包), featuring a little, somewhat silly cartoon eagle.

The U.S. Embassy launched the eagle series on WeChat and also announced the series on their Weibo account, writing that the eagle made its first public appearance in light of the festivities surrounding the Chinese New Year.

The eagle is called “Xiaomei” or “Little Mei” (鹰小美). The ‘mei’ is part of 美国 Měiguó, Chinese for the ‘United States,’ but měi also means beautiful and pretty.

The American embassy issued a total of 16 different animated stickers, and they’re intended to be used on Tencent’s WeChat, where users can download all kinds of different emoticons or stickers to use in conversations.

WeChat users often use many different animated stickers in conversations to express emotions, make jokes, or increase the festive mood (by sending out celebratory New Year’s or birthday etc gifs). Users can download new and preferred sticker packages through the app’s sticker section.

One sticker shows Xiaomei with a festive decoration with 福 () for blessing and prosperity, wishing everyone a happy start to the Chinese Lunar New Year. There are also stickers showing the texts “happy winter,” “hi,” and “thank you.”

Another sticker in the series that has triggered some online responses is one that shows the eagle with a surprised look, wiping its eyes, with the words “wait and see” written above. The Chinese expression used is 拭目以待 shìmù yǐdài, to eagerly wait for something to happen, literally meaning to wipe one’s eyes and wait.

This same expression was often used by the Chinese Foreign Ministry spokesperson Zhao Lijian (赵立坚) during press conferences, and he also used it in 2022 when responding to questions related to Nancy Pelosi’s controversial visit to Taiwan and how the Chinese military would respond (e.g. he first used “wait and see” in the context of waiting to see if Pelosi would actually dare to go to Taiwan or not). But Zhao also used “please wait and see” (请大家拭目以待) when foreign reporters asked him how China would respond to the announced U.S. boycott of the Winter Olympics in 2021.

The Little Mei emoji triggered the most responses as some netizens felt it was meant as a sneer to the Chinese Foreign Ministry.

One of Little Mei’s quotes is also “remain calm” (保持冷静 bǎochí lěngjìng), which was – perhaps coincidentally – also often used by Zhao in the context of the war in Ukraine and to refer to other international conflicts or tensions (“all parties should remain calm”). The animated sticker also has olive branches growing behind the eagle.

It recently became known that Zhao, who became known as the ‘Wolf Warrior’ diplomat, was removed as the Foreign Ministry spokesperson and was moved to the Department of Boundary and Ocean Affairs.

Especially in the context of Zhao leaving his post, some wondered why the U.S. Embassy would use phrases related to his press conferences for their new emoticons.

Although some people suggested the WeChat stickers were not launched in China with good intentions, others appreciated the humorous visuals and felt it was funny. Some also joked that America was infiltrating Chinese social media with its cultural export (“文化输出”), and others wondered if they could not also introduce some other stickers with more Chinese Foreign Ministry popular phrases on them.

A hashtag related to the topic made its rounds on Weibo on Tuesday (#美驻华大使馆上线鹰小美表情包#), but the topic suddenly was taken offline on Tuesday evening local time, along with some of the media reports about the remarkable WeChat series.

The WeChat stickers are still available for downloading by scanning the QR code below through WeChat.

By Manya Koetse , with contributions by Miranda Barnes

 

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China Celebs

Gu’s Year: How Eileen Gu Became a Beloved Icon and Controversial Role Model in China

Patriotic, privileged, perfect? A year after Eileen Gu became an online sensation in China, she is still generating discussions.

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Eileen Gu, the American-born freestyle skier and gold medallist who represented China in the 2022 Beijing Olympics, has made headlines again for her excellent halfpipe World Cup performance during the Chinese New Year. One year after Gu first became an internet sensation, she is, once again, receiving praise and triggering discussions on Chinese social media.

This Chinese Lunar New Year, the three Chinese Winter Olympic athletes Wu Dajing, Xu Mengtao, and Gao Tingyu, were widely discussed on Chinese social media after their debut at the CGM Spring Festival Gala.

Over 8000 kilometers away, another Winter Olympic athlete, Eileen Gu – better known as Gu Ailing 谷爱凌 in China, – also garnered huge attention for her excellent performance at the Calgary halfpipe World Cup. Just as people were celebrating the Chinese New Year, Eileen Gu claimed her second gold medal at the FIS Freeski World Cup.

It has almost been a year since the then-18-year-old Chinese-American freestyle skier grabbed gold at the Olympics and became front-page news in China.

Although Gu already garnered attention online when she announced in June of 2019 that she would switch national affiliation and compete for China, it wasn’t until the Olympics that she appeared all over social media, was featured in dozens of ad campaigns, and practically became a household name in China.

Now, in light of the FIS Snowboard World Cup and the X Games in Aspen, Gu is back in the limelight.

On January 21st, the first day of the Year of the Rabbit, Chinese state broadcaster CCTV celebrated Gu’s victory on social media using the hashtag “Eileen Gu Claims Two Golds within Three Days during the New Year Celebrations” (#谷爱凌过年3天2金#), with a two- minute video clip recording the highlights of her recent race. The hashtag has since received over 180 million views.

Gu herself also shared her victory on Weibo and wished people a prosperous New Year. That post attracted over 110,000 likes.

Many Chinese people celebrated Gu’s new achievements with words of admiration, praising her capabilities and determination. One Weibo user commented: “I have to say, Gu Ailing is truly excellent. Three days, two medals. She has an indisputable talent.”

Another user posted a video of Gu practicing while waiting for her flight and commented: “A healthy, energetic, diligent, excellent Gu Ailing who even continues training while waiting for boarding. Success doesn’t come overnight.”

Others also view Gu as a national icon for her gold medal wins for China. The phrase “wèi guó zhēngguāng” (“为国争光”), “winning glory for the country,” appeared in many posts under the hashtag related to Gu’s win.

But over the past year, since Gu’s Olympic success, she has not always merely been viewed as a patriotic hero. Despite her popularity, Gu also triggered controversy and sometimes came under fire, with some wondering if she truly was patriotic and others blaming her for being privileged.

 

PATRIOTIC

Everybody knows Eileen Gu is Chinese

 

During the 2022 Winter Olympics in Beijing, the fact that Gu had switched her international allegiance and represented China instead of the US instilled pride among many Chinese. Chinese media flooded with stories on Gu that focused on the narrative of the multi-talented “mixed kid” who gave up her United States citizenship to represent the People’s Republic of China.

However, when being asked about her citizenship in interviews, Gu’s replies left many people wondering about the facts of the matter; they wanted to know whether or not Gu actually gave up her American passport, as China does not recognize dual nationality. Gu’s response “I’m American when in the US and Chinese when in China” triggered dissatisfaction among Chinese audiences.

“I have stopped liking her since she said that,” one Weibo user reflected in December 2022, and the post received 35,000 likes. To this day, there are many social media comments bringing up Gu’s comment: “You’re in America, so now you’re American, right?”

Others also attacked Gu after Forbes listed her as the third highest-paid female athlete in the world in 2022 (#谷爱凌年收入1.4亿#). Some commenters argued that she had earned her money in China and was spending it in the US, and that she was unpatriotic for doing so.

However, some netizens defended Gu by stressing what she had done for China. In Weibo posts and comment threads, users supporting Gu wrote: “She won two gold medals and more for China, what did your patriotism contribute to China?” Others also said Gu had shown her love for China through her performances, and that it would be impossible to expect her to distance herself from the country she grew up in.

Meanwhile, Western media outlets described how the bi-lingual Gu had been “dodging” explicit questions about her US citizenship status. This also led to Gu getting attacked by Americans. When Gu returned to the US and enrolled in Stanford University, there was even an online petition about getting Gu’s admittance to Stanford revoked due to Gu’s supposed “lack of integrity about her nationality” and indifference to “the human rights violations” in China.

Among Chinese netizens, questions also rose about whether Gu had only represented China during the Olympics and if her return to the US might mean that she would give up her Chinese nationality and play for the US team instead.

But with Gu’s debut at the FIS Freeski World Cup in the Year of the Rabbit, Chinese bloggers pointed out that Gu’s nationality was still listed as Chinese.

“No matter where she is, Gu Ailing still has the Chinese nationality,” one Weibo blogger wrote, with others also saying: “She is still representing China, we should all support her! The rumors about her changing nationalities are false!”

“Everybody knows Eileen Gu is Chinese,” another social media user wrote.

But not everybody is convinced: “Don’t fool yourself. I’m happy she helped China win gold, but dual citizenship is dual citizenship, there’s no point in covering it up.”

 

PRIVILEGED

Gu’s success is unrelated to normal people

 

Another discussion that has flared up during Eileen Gu’s past year of success is focused on her alleged privileged status, especially within the context of her being praised as a role model for Chinese (female) younger generations.

In February of 2022, an Instagram comment made by Gu regarding the use of VPNs in China caused some controversy. At the time, one person asked Gu about “internet freedom” in China and how it was possible for her to use Instagram while she was in China, where the platform is blocked. Gu then replied: “Anyone can download a vpn its literally free on the App Store [thumbs up]”

A screenshot of the exchange then circulated on Weibo, where many netizens were surprised about Gu’s statement. VPNs are generally not available on app stores in mainland China, as there are numerous restrictions on virtual private networks (VPNs) which are commonly used to browse websites or apps that are otherwise blocked in China.

Gu was then criticized over the fact that she seemed unaware of the restrictions on VPNs along with her suggestion that ‘internet freedom’ only referred to the accessibility of foreign platforms, allegedly showing her privileged position.

After Gu enrolled in Stanford University and posted her all-A transcript of the first semester at the end of 2022, many praised her hard work but there was also criticism about her “showing off” and strategically choosing a supposedly easier curriculum.

“She posted it to impress Chinese people who do not understand the system,” one person commented, with others replying that an “S” grade does not equal full points and that she had no A+ grades. Others claimed that Gu probably received help with her schoolwork.

Gu’s Weibo post at the end of 2022 reviewing her achievement of the year, including her transcript of the first semester at Stanford University.

As online discussions intensified (#谷爱凌斯坦福所有课程全部满分#), Gu herself responded to online criticism, stressing that she – without anybody’s help – had worked hard for her grades and that only 5% of students can get an A at Stanford.

The idea that Gu comes from a very privileged background and that it is not just her diligence that brought her success is a recurring one on social media.

Gu was raised by her Chinese mother, a molecular biology graduate who studied at Peking University and Stanford University and who used to be a speed skating athlete as well as a part-time coach at Peking University. She allegedly worked at Wall Street and later became a CEO of a risk investment company. Her grandmother, a former official at China’s Ministry of Transport, was a university basketball player, while her grandfather was a soccer player at school who was also good at swimming, skiing, and skating. Her family members’ background is exceptional. University students were rare among Gu’s grandparents’ generation, and studying abroad was also uncommon for her mother’s generation.

As people believe that this family background has largely contributed to Gu’s success, Gu’s position as a “role model” is questioned.

“Gu’s success is unrelated to normal people,” one Weibo user wrote. “What is the meaning of having this kind of role model? I have no parents from the Ivy League, no pretty face of mixed race, no elite education from the mix of Chinese and American cultures, no exceptional family background, and even no talent,” one Zhihu user wrote.

“Gu started skiing at three years old, and practiced running, basketball, piano, and ballet soon after; I started playing in the mud at three years old and I can still only play in the mud,” another user wrote. “Gu’s mother meticulously planned Gu’s life, but my mother could hardly spare any time for me while she was working.”

 

PERFECT

Congratulations, Little Gu, you’re the greatest!

 

Amid all the online discussions surrounding Eileen Gu, there is the view that people have not necessarily grown tired of Gu herself but of the (online) media narratives surrounding her which present her as the perfect daughter, the perfect athlete, or the perfect role model.

Some people admit that they feel jealous or say that they feel it is unfair because they feel they could never reach that standard.

One article published by The Paper in 2022 reiterated the popular view that Gu’s success “has nothing to do with ordinary people” (“谷爱凌的成功与普通人没啥关系”), but argued that people should draw inspiration from her story rather than focusing on all the aspects of her life that are unattainable to them.

A commentary by PLA Daily also argued that Olympic athletes should not be turned into “gods” for their overnight success; neither should they be vilified because of their shortcomings. It’s not about the pursuit of perfection, the author wrote, but about facing up to one’s own shortcomings.

There are also those who remind others that Gu is still a teenager. Not only have some of the controversies over the past year shown that Gu is not “perfect,” they also showed that fame is a double-edged sword.

As one netizen put it: “Success can be magnified to an extreme, and mistakes can be enlarged without boundaries (..) She’ll be carefully walking on the sharp edge of the sword because if she does something that does not conform to what people expect of her, the same people who praise you today will step on you tomorrow.”

Meanwhile, many Chinese fans of Eileen Gu have had it with those leaving “sour comments.” “She is representing China, she snatched gold, your empty ‘patriotism’ is contributing nothing!”

“Congratulations, Little Gu, you’re the greatest!” some say: “You did a good job, and we’re proud of you.”

By Zilan Qian and Manya Koetse

 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get unlimited access to all of our articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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