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How Baidu Maps Leads People to a Privately Owned Hospital

Weibo netizens have exposed how Baidu Maps, when looking for a city hospital in Shenzhen, instead provides the address of a private hospital run by the controversial Putian Medical Group. The trending issue has angered Chinese netizens. The close-knit and dubious connection between Baidu and Putian earlier made headlines in 2016.

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A doctor on Weibo has exposed how Baidu Maps, when looking for a city hospital in Shenzhen, instead provides the address of a private hospital run by the controversial Putian Medical Group. The trending issue has angered Chinese netizens. The close-knit and dubious connection between Baidu and Putian earlier made headlines in 2016.

In 2016, Chinese search engine Baidu triggered a wave of controversy after netizens exposed how the company offers advertised space for fraudulent doctors. Medical institutions reportedly paid Baidu large amounts of money to be prominently featured in their search results – often giving false hope to patients who hope to be cured.

Now, a year later, the search engine again angers Chinese netizens for linking to the address of a private clinic when people search for a Shenzhen city hospital. The issue was exposed by a surgeon working at the Shenzhen City Children’s Hospital on Weibo, attracting thousands of comments and shares within days.

Many netizens say that they are done with Baidu, as the company has ‘no integrity.’


The Wei Zexi Incident


The big 2016 Baidu controversy came to light in early May after the death of the cancer patient Wei Zexi (魏则西). Wei was a 21-year old student suffering a rare form of cancer. After several unsuccessful treatments, he turned to search engine Baidu.

Through one of Baidu’s paid results, Wei found a treatment at the Beijing Armed Police Corps No. 2 Hospital (武警二院) he thought could help him. With the help of friends and family, he came up with the 200,000 RMB (31,000US$) for the treatment, which later turned out to be ineffective and highly contested. Wei made headlines when he passed away shortly after.

Since he was an active user on a well-known message board where he shared his experiences, the topic of his death became a much-discussed on Chinese social media.

The death of the young Wei Zexi triggered controversy in 2016.

Further investigation exposed that the controversial treatment was done by the Putian Medical Group (莆田系医院), an organized group of medical entrepreneurs that dominates most of China’s private hospitals. It led to a stream of online responses from people who say they were also duped by the Putian Medical Group. Many recounted how their appointment at a Putian-related clinic had cost them a lot of money even when the public hospital doctor later diagnosed they had no health problems at all.

Amongst the many messages were also those of people who previously worked at Putian hospitals. Some told that the expert doctors that were advertised in reality did not even work at the clinics and that the staff was not qualified to do the abortion procedures they offered.


The Putian Medical Group


Putian’s monopoly in China’s private healthcare system goes back to the 1980s when the city of Putian grew into a town of ‘medical practitioners’ without official medical university degrees. The people of Putian discovered a medical goldmine by treating stigmatized conditions (such as STD’s) that were rarely treated at public hospitals.

Throughout the 1990s, the medical network of Putian was opening up clinics across China. These hospitals were amongst the first to advertise their treatments. They also signed contracts with public hospitals to run specific departments.

Baidu and Putian: money for misleading advertisement on the search engine.

Putian and Baidu have had a close-knit relationship for years. Baidu has made a fortune through Putian’s advertisements, and Putian has also further expanded its business by being featured on the search engine.


“Led to a privately owned hospital by Baidu”


Baidu has now become trending again for its dubious practices, as netizens have uncovered how Baidu Maps directs users to a Putian-owned clinic when searching for a nearby children’s hospital.

On July 10, the hashtag “Led to a privately-owned hospital by Baidu” (#被百度地图带到民营医院#) was in the top 10 of most-read topics on Sina Weibo.

Baidu Maps redirects patients to the wrong hospital in Shenzhen.

The issue came to light when a medical staff member of the Shenzhen City Children’s Hospital (深圳市儿童医) discovered that Baidu maps indicated their work unit had “moved.” When searching for the hospital, Baidu provided the address of the Putian Far East Women’s Hospital (远东妇儿医院). This leads many patients to visit the Putian hospital, thinking they are actually visiting the Shenzhen City Children’s Hospital.

The information was disclosed by a surgeon of the Shenzhen Hospital (@深圳胖胖熊) on July 7 on Weibo, where his post soon received thousands of shares.

The doctor writes:

“The Shenzhen Children’s Hospital address was originally 709 Yitian Road, Futian District. Unfortunately, in the Baidu map search results, the link underneath this name redirects to the address of the Putian Far East Women’s Hospital, and its name is underneath on the second place. This leads many parents who want to come to our hospital to go to the Putian Department. Is this negligence, or deliberate? What is the purpose? Could I say that this is shameless?”

On July 10, Baidu responded to the controversy through Weibo, calling the search results an “error” that was immediately being adjusted by the relevant departments.


“A dog can’t stop himself from eating shit”


But many people on Weibo do not believe that the misleading information is a simple error, with some saying that this is not the first time this has happened. Others also point out that this is “too much of a coincidence,” since the ‘error’ is linked to a Putian clinic.

Many people say that Baidu has already lost its integrity: “Bad habits are hard to change,” some people write (literally: “a dog can’t stop himself from eating shit” [“狗改不了吃屎”]).

“I don’t believe you anymore, your credibility records have become too low,” some commenters said.

The alleged unethical practices of Baidu lead many people to use the Alibaba-backed Gaode Maps (高德地图) instead of Baidu.

“I’d never expect for this to get so big,” the surgeon from Shenzhen City Children’s Hospital said on Weibo in response to all the attention his initial post has received: “I am just protecting the patients’ rights, and I feel responsible for protecting the reputation of my hospital.”

Another commenter, a medical professor from Chengdu, said on Weibo: “The internet has brought us much convenience, but we need to remain clear-headed and critical when using it – this holds especially true for Baidu search engine, Baike [Baidu online encyclopedia], and Baidu Maps.”

By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at


Manya Koetse is the editor-in-chief of She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, Sino-Japanese relations and gender issues. Contact at, or follow on Twitter.



  1. paquirrin

    July 11, 2017 at 7:59 pm

    and now the government wants to block vpns so that we all need to use Baidu Maps and go to Putian clinics

    • bailsafe

      July 17, 2017 at 11:44 pm

      That’s ridiculous. Do you have some aversion to QQ Map or Amap (listed in the article)? Or hell, even Bing Maps?

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China Digital

After More Than a Decade, the Human Flesh Search Engine Is Still Raging Across Chinese Social Media

At times unjust, excessive, or even illegal – but the Human Flesh Search still is an inherent part of Weibo.

Brydon Brancart

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Since the early years of microblogging in China, the so-called ‘Human Flesh Search Engine’, a phenomenon in which Internet users hunt down and punish people, has repeatedly attracted the attention of the media. More than 10 years later, the ‘Human Flesh Search Engine’ is still raging on Chinese social media.

While surfing Weibo, a Changsha police officer named Hu Hanlin (@老囧货) recently came across an article titled “Violent Murder of Golden Retriever.” The article discussed a video posted on the afternoon of December 31st, 2017, showing a Changsha police officer bludgeoning a golden retriever. The article caught Hu off guard – it was about him.

As Hu wrote in a January 2nd Weibo post; “I was surprised to find that [the article] included my official position, work photo, name, phone number, and even described me as this event’s perpetrator.”

Hu Hanlin is a victim of what has been called the “Human Flesh Search Engine” (renrou sousuo yinqing 人肉搜索引擎), the Chinese term for the phenomenon of netizens distributing the personal information of individuals people feel ‘deserve’ public interest or scorn.

In Hu Hanlin’s case, the attack was unjust. As Hu wrote on his Weibo account: “I was not at all involved (..) For quite some time I have only investigated crimes through video footage, I have never directly responded to 110 calls.” In Hu’s case, as with many other instances of Human-Flesh-Searching, a viral online video had instigated netizen’s search for the culprit, at which point they mistook Hu’s picture for the man in the video.

Human-Flesh-Searching: Identifying the ‘Culprit’

‘Human-Flesh-Searching’ is a group endeavor to reveal someone’s identity and personal details online. Targets are often individuals who have disrupted public order in some way and have angered netizens for their behavior and actions; such as a Ms. Luo, who was recently caught on camera blocking a train door and fighting off a conductor as she refused to allow a high-speed train to depart from Hefei station – she was determined to let her tardy husband get on board.

Ms Luo recently became a target of the Human Flesh Search Engine when she held up an entire high-speed train because her husband was running late.

While online outcry directed at the individual is the norm, the result of a Human Flesh Search can also come to personal confrontations, or to netizens sending unsavory items, such as cockroaches or funerary objects, to a person’s personal address.

Media have been reporting about the Human Flesh Search phenomenon since the early beginnings of Chinese social media. One of the first big cases from 2006 involved a video that spread through chatrooms of a woman purposely killing a kitten with the sharp point of her high heel. Enraged netizens soon came into action to search for the identity and personal information of this so-called ‘Hangzhou Kitten Killer,’ and discovered she was a 41-year-old nurse named Wang Jue. She was later suspended from her job.

Digging further back into China’s internet history, Human-Flesh-Searching first became popular in 2001 on MOP, one of China’s most influential online forums, when a netizen posted a photo of his alleged girlfriend that turned out to be model Chen Ziyao. Her personal information was publicized to prove he was lying.

One explanation of the practice’s jarring name is that it originally referred not to the hunt for an individual per se, but to how the information is collected. Instead of entering their question into a search engine, netizens who want to ‘activate’ the ‘Human Flesh Search Engine’ call on the online community to find the answers for them in a collective effort. Online community members usually gather this kind of information from their personal resources and networks. “Human Flesh” therefore actually refers to the searchers – not the searched.

From Animal Cruelty to Media Bias

Human Flesh Searches are often used in cases involving animal cruelty. A case that recently made headlines occurred in the capital of Sichuan province. On December 12th, a woman’s Corgi dog ‘Lion’ went missing and was found by another woman named He Hengli who then blackmailed the owner over its release.

When the ‘hostage’ negotiations reached a deadlock, the dog’s owner finally went to He’s apartment to fetch her dog with police offers and reporters. While they knocked the door, Lion was thrown to his death from He’s sixth story apartment.

The story of ‘Lion,’ who was killed by the person who held him ‘hostage’, went viral on Weibo in January 2018. (Photos by Shanghaiist show the owner with her deceased dog, and Lion in happy times on the right).

The story caused huge outrage on Chinese social media, where details of He were released online, including her phone number and (work) address, leading to netizens harassing and threatening her at her home.

But besides coming into action with cases that involve animal cruelty, there are countless of other types of cases in which it also happens.

Just last week, the huge ‘Tang Lanlan’ case on Weibo ignited an ‘online war’ between netizens and the media over reports of a decade-old sexual abuse case. When many netizens felt that journalists reporting the case were biased and favored the suspects over the victim, personal details of the reporters were gathered by netizens and leaked online.

Voices Calling for More Privacy Laws

While 2018 has already seen several viral cases of Human-Flesh-Searching, these fly in the face of current Chinese internet privacy laws.

Voices calling for more privacy laws grew stronger in late 2014, when a Guangzhou shopkeeper named Ms. Cai was sentenced to one year in prison for instigating a Human-Flesh-Searching campaign over an alleged case of theft that resulted in the suicide of an 18-year-old high schooler.

Becoming the (unjust) target of a Human Flesh Search can ruin people’s lives and careers, as well as jeopardize their safety. Whether it concerns alleged theft, animal abuse, or an extramarital affair, the ‘culprits’ will be hit equally hard by the impact of the ‘online mob’.

Ma Rong, the ex-wife of Chinese celebrity Wang Baoqian, was slandered online in 2016, with people exposing her phone and address when news of her secret love affair went viral. Do a thief, an unfaithful wife, and a kitten killer all deserve the same scorn, and should it be up to the online community to punish them for their alleged deeds? While some support the human-flesh-search-engine approach for those who abuse animals and show off their violence, others point out its dangers.

In a further effort to limit Human Flesh Searching, legal punishment for the practice grew stricter last year. The Supreme People’s Court and Supreme People’s Procuratorate released a joint statement clarifying that, depending upon the severity of the invasion and dispersion of personal information, a perpetrator could be sentenced to up to 7 years in jail.

An Alternative Punishment

These previous legal warnings, however, have not seemed to stop individuals from exposing other people’s personal information; neither has it stopped individuals from acting upon available details. Some argue that Human Flesh Searching plays a valuable societal role in China’s online community.

One Weibo blogger (@灰鸽叔叔) concluded a post on the subject by writing: “Some people don’t do bad things because they have a kind heart. Some people don’t do bad things because they are unwilling to bear the responsibilities of doing bad things. If you don’t allow people to suffer [the humiliation of Human Flesh Searching] they will begin to feel that they are above the consequences…If the law is momentarily unable to solve this problem, then netizens using human-flesh-searching, or even collectively speaking ill of them surely can supply this kind of punishment.”

This blogger is not the only one arguing that Human Flesh Searching is an important way to battle social injustice; many other netizens also say that when the law cannot punish people for their deeds (f.e. China lacks a solid legislation against animal cruelty), a Human Flesh Search is an alternative form of retribution.

As for the case of Officer Hu – in the two days after being falsely accused he received more than a thousand texts. The texts contained messages such as “I wish Hu Hanlin a 2018 full of death for him and his whole family by evisceration…,” or “Hu Hanlin’s body should fester in the wilderness, to be slowly consumed by wild dogs.”

Hu’s phone flooded with messages after becoming the unjust target of a Human Flesh Search.

On Weibo, meanwhile, despite a seeming majority of people supporting the practice of the Human Flesh Search Engine, there are more and more voices opposing it. One netizen pleads: “No matter for what purpose you do it, no matter what kind of evidence you are trying to get, the Human Flesh Search method is undoubtedly the most stupid and the most dangerous – please stop this crazy criminal behavior.”

For Hu, however, any movements against the practice come too late. For him, the Human Flesh Search has even resulted in netizens coming to his house. The funeral flowers and funeral money on his doorstep are a reminder of how far the Human Flesh Search Engine can go.

By Brydon Bracart, edited by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at

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China Digital

Growing Virtual Bamboo for Real Pandas: Weibo’s Panda Movement

There is a giant panda movement happening on Weibo, and there are two sides to it.

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Watching panda livestreams online, sharing worries over pandas in captivity, and now raising a virtual panda to help grow bamboo – Weibo has a panda movement going on, and it is a giant one.

Last month, the account ‘Panda Guardians’ (@熊猫守护者) sent out a video on Weibo focused on the topic of saving pandas in Shaanxi by planting more bamboo. In a month, the video gained around 1,5 million views and much online support.

The video by the ‘Panda Guardians’ was the follow-up to a Weibo-based game where users can gain points which can be used for “growing bamboo” for a virtual panda – which actually funds the planting of real bamboo in Shaanxi.

In the game, which received much online appreciation, a virtual panda pet gets ‘fed’ with the bamboo grown by the points users receive by getting registered for the game, posting it on Weibo, inviting friends, etc. Players also get a cute panda badge on their Weibo account for ‘raising’ their own virtual panda.

In the Panda Guardian game, users can feed their ‘panda’ bamboo by sharing, commenting, and inviting friends.

For every 10,000 hours of time Weibo netizens collectively raise their virtual panda, the China Virescence Foundation (中国绿化基金会, China’s organization for planting trees) promises to foster and plant actual bamboo trees in the Qinling mountain range in Shaanxi, one of the regions where most of China’s remaining wild pandas live.*


“Chinese netizens can play a role in giant panda conservation – even if the scientific community may not be fully onboard.”


The panda game is just one of many ways in which Weibo’s ‘panda movement’ manifests itself. Weibo user Kyle Obermann (@欧阳凯kyle), an environmental photographer in China, recently posted a short documentary on Weibo about panda conservation in the forests of Sichuan, which gained over 500,000 views in a few days time.

“The whole issue of panda conservation and what it means to be a ‘panda guardian’ in real life and online is all over Weibo right now,” Obermann told What’s on Weibo: “It’s an interesting example of how Chinese netizens can play a role in giant panda conservation – even if the scientific community may not be fully onboard.”

What Obermann refers to, is that besides the positive comments to online initiatives taken by organizations as the ‘Panda Guardians’ and their Weibo game, there is also some criticism from the environmental community for the focus on “planting bamboo” as a solution for the problem of the panda’s vulnerability of extinction.

“It is not so much the lack of bamboo that is the panda’s problem, it is the lack of a natural living environment that is undisturbed by human intervention,” they said.

Obermann’s short documentary highlights the tough journey of those commited to the conservation of the wild giant panda in China.

But, according to Obermann, the online ‘panda movement’ does make a difference in raising awareness for the protection of the wild giant panda, and also in creating a wider understanding amongst social media users for those people who spend their time plowing through the forests through wind and rain in doing their jobs monitoring and protecting the giant panda.


“There are dozens of accounts on Weibo dedicated to the giant panda and its conservation.”


Besides the ‘Panda Guardians’ and people such as Obermann, there are dozens of other accounts on Weibo dedicated to the giant panda and its conservation. On the iPanda channel (@iPanda熊猫频道), people can watch live streams and videos of the pandas at the China Conservation and Research Center for the Giant Panda (@中国大熊猫保护研究中心).

On the iPanda channel, viewers can follow the everyday life of pandas at the research base.

The great interest in pandas on Chinese social media just shows that the giant panda really is China’s most beloved animal. It the cultural symbol of China, and is generally called a ‘national treasure’ (国宝).

Its well-being and protection, both in the wilderness as in captivity, has been a state priority since the 1960s, when China’s first wild animal protection reserve focused on panda protection was opened in northern Sichuan (Wanglang Reserve, 1965).

Apart from the pandas that are kept at China’s various panda reserves, there are also pandas in zoos across China, from Beijing to Chongqing, and from Guilin to Guangzhou.

Over the past few years, it is the circumstances of some of the pandas in Chinese zoos that have caused multiple controversies. Previously in 2013, 2015, 2016 and 2017, netizens posted photos of the apparent unhealthy pandas at specifically the Lanzhou Zoo, and expressed concerns and outrage over their well-being.


“I’m furious to see some netizens even slandering our base for not providing enough food for the pandas.”


At times, the love of Weibo’s fierce and protective panda might go too far. This week, the famous Chengdu Giant Panda Breeding Research Base was collectively accused of cruelty on social media networks when visitors claimed its bears were ill and mistreated.

The accusations started when people posted images online that showed some pandas at the Research Base with white scabs around their eyes.

Netizens accused the Chengdu Research center of mistreatment of its pandas after photos were posted online showing a panda with white scabs around its eyes (photo: China Daily).

The Straits Times reports that an article that went viral on January 23 also accused the Chengdu base of using their pandas for commercial gains, not giving them enough food, and that it violated the wellbeing of the animals by allowing visitors to take pictures and hug with a giant panda in exchange for donations.

On January 24, the research base denied all rumors of mistreatment of its pandas and explained that three of its pandas recently contracted an eye disease that is now being treated by its experts. It also denied that its pandas were being used for commercial gains.

The Straits Times quotes Zhang Zhihe, chief of the Chengdu Research Base, in saying: “I’m furious to see some netizens even slandering our base for not providing enough food for the pandas.”

Zhang also said it was not true that the research base allows people to hug pandas and charge money for it. “That never happened once,” he said.


“We understand your love for the giant pandas, but we all have our own way of expressing it.”


There are two sides to Weibo’s ‘panda movement’. On one side, the love of Chinese netizens for their ‘national treasure’ goes so far that everybody seems to have become a panda expert – quick to point their fingers at researchers and shout abuse when a panda seems unwell to them.

In January of 2017, the China Conservation and Research Center for Giant Panda (中国大熊猫保护研究中心) addressed this kind of criticism on Weibo in January. While they thanked Chinese online panda lovers for their concerns, they also asked them to stop posting abusive comments towards them and their employees. They wrote:

We understand your love for the giant pandas, everyone here at the China Giant Panda Conservation Research Center loves them, but we all have our own way of expressing it. For you it means you raise your concerns by posting blogs in the middle of the night, for us it means that our employees work night shifts taking care of the pandas, watching the monitors and keeping records.”

Despite that these online movements at times arguably may go too far, the silver lining is that they help in making people more aware of the importance of the conservation of the panda and environmental protection at large.

The TFBoys support panda conservation.

The Weibo-game by the ‘Panda Guardians,’ also backed by popular celebrities such as the members of Chinese boy band TFBoys (12.9 million fans on Weibo), has succeeded in creating an online buzz in which Weibo users are trying to reach a collective goal that helps the panda conservation movement.

By now, the hashtag ‘Panda Guardians’ (#熊猫守护者#) has reached the top three of top public causes on Weibo.

“Together we can do it, help grow bamboo and help the pandas,” many netizens post. If anything, this kind of panda movement at the very minumum shows that netizens are hopeful that their online efforts will actually make an offline change.

By Manya Koetse

* How the money for this ‘virtual to actual bamboo’ campaign is actually raised is not explained by the organization, although it might make sense that both Sina Weibo and its advertisers are involved as they profit from social media users spending more hours on the Weibo platform by playing this game. If you have more insights into this specific topic, we would like to hear from you.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact ©2014-2017


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