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China Society

“Before I Met Him” – Unhappy Marriage Post Goes Viral on Weibo

A post on Zhihu about an unhappy marriage has received millions of views.

Manya Koetse

Published

5 years ago

on

A social media post by a Chinese woman sharing her unhappiness in marriage has gone trending on Weibo. The post, which was originally posted on Q&A platform Zhihu.com on May 19, focuses on the issue of losing the desire to share one’s passions with each other after getting married.

The post was reshared on Weibo on May 27 by a popular blogger (@我的前任是极品, 16M fans), after which it went viral. Over 37,000 people…

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Manya Koetse

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China Brands, Marketing & Consumers

Quack Like a Goose: Why Beijing Street Vendor “Auntie Goose Legs” Sparked a Nationwide Debate

After the first complaints surfaced, Auntie Goose Legs admitted the truth about her business: she ha been selling duck legs all along.

Manya Koetse

Published

2 months ago

on

June 20, 2026

By

🔥 Originally published in Eye on Digital China.
My premium newsletter covering the stories, memes, debates, and viral moments shaping online conversations in China. Subscribe here to receive future editions.

If it walks like a duck and quacks like a duck, it might still be a goose – or the other way around. That, at least, is the takeaway from two stories that recently went viral on Chinese social media.

The woman at…

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China Memes & Viral

Auntie Goose Legs, China’s Shrinking Condom Market, and DeepSeek’s AI Blind Spot

If it walks like a duck, it might just be Auntie Goose Legs. A wrap-up of noteworthy trending stories in China. From the real Rolex recruiting fake crowds to diaper scares & a funny Deepseek moment.

Manya Koetse

Published

2 months ago

on

June 20, 2026

By

🔥 China Trend Watch (week 25 | 2026) Part of Eye on Digital China, this is my premium newsletter where I explain the stories, memes, debates, and viral moments shaping online conversations in China. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

China celebrated the more than 2,000-year-old Dragon Boat Festival (端午节) holiday this Friday, so I wish you health, good luck, and plenty…

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