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Cracking Down on ‘Unhealthy’ Wedding Customs: Xiong’an New Area Launches Wedding Reform Experiment

Are these announced reforms “neglecting the root and pursuing the tip” of existing problems with weddings and marriage in China?

Manya Koetse

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Authorities in China’s Hebei want to curb ‘unhealthy’ wedding practices such as the custom of giving exorbitant bride prices. On social media, many people think the announced reforms ignore deeper structural inequalities in Chinese marriages.

On May 26, Xiong’an New Area (雄安新区), the state-level new area in China’s Hebei Province, announced a reform experiment for local wedding customs.

The Hebei Provincial Department of Civil Affairs published a document on its website on May 24 on the reforms that will be tried out for the upcoming three years. The ‘experiment’ will be carried out in Xiong’an New Area, Baoding’s Lianchi district, Hengshui’s Jizhou district, Handan’s Feixiang district, and in Xinji city.

Xiong’an New Area is located south of Beijing, map by https://www.hitachi.com/rev/archive/2021/r2021_01/gir/index.html

The experimental reform will focus on curbing wedding customs such as bride prices, peer competition, ‘extravagance and wastefulness’ during weddings, and other practices that local authorities deem “unhealthy.”

On Weibo, one hashtag page dedicated to the topic (#雄安被确认为婚俗改革实验区#) received over 230 million views on May 26.

Weddings and marriage are always much-discussed topics on Chinese social media, especially over the past few years when the number of marriages in China saw a drastic decline. Over the past year, marriages in China saw the biggest drop in decades while the country’s divorce rate has been climbing.

Meanwhile, China’s population is aging and birth rates have fallen to record lows.

The custom of bride prices is one topic that has particularly sparked online discussions throughout the years.

Bride prices are a long-standing tradition in China. A ‘bride price’ is an amount of money or goods paid by the groom’s family to the bride’s family upon marriage. Since China’s gender imbalance has made it more difficult for men to find a bride, the ‘bridewealth’ prices have gone up drastically over the years. This holds especially true for the poorer, rural areas in China, where men are sometimes expected to pay staggering prices to their bride’s family before marriage.

Earlier this month, state media outlet Global Times reported that the high competition between men of marriageable age pushed up the price of brides in rural areas. The price of a bride in Jiaocun town was reported to be between 150,000 yuan ($23,295) and 200,000 yuan in 2017, and allegedly continues to rise by 10,000-20,000 yuan each year.

For many Chinese young people, getting married is not on the top of their wishlist. When a national survey recently revealed that one in five women in China regret getting married – another survey said it was 30% of women -, many commenters on social media suggested the actual number was probably much higher.

The fact that the package deal of marriage in China is unappealing to many people is linked to a myriad of issues, and many social media commenters remark that solely focusing on tackling the issue of wedding customs and bride prices is just “neglecting the root and pursuing the tip” (“舍本逐末”).

On Weibo, hundreds of commenters suggest that deeper issues relating to the status and rights of married women in China are more important to focus on.

“You neglect the fact that males are valued more than females, and instead prioritize the bride price issue,” one Weibo user complained. Many others agreed, with the following comments receiving much support on Weibo:

“Why can’t you focus on practical matters? The bride price isn’t the reason why our marriage rates are dropping.”

“How about the fact that the children always take on the father’s name, isn’t that a ‘wedding custom’? (..) How about gender equality? How are you planning to reform that?”

“This is done quite fast, how about dealing with domestic violence now?”

“It’s fine if you take away the bride price, but will [rural] women then also get a fair division of residential property?”

“First you introduce a cooling-off period for divorce, then you promote a cancelation of the bride price, then you propagate having a second or third child. It’s like these experts are in their offices all day long plotting against women and thinking of ways to maximize their exploitation.”

Last month, Chinese newspaper The Paper published a column by wedding blogger Zheng Rongxiang (郑荣翔) about the announced wedding reforms, which are also expected to roll out in other regions across China from Henan to Guangdong and beyond.

Zheng argues that many Chinese weddings have become a show of wealth, especially in the age of social media. Extravagant wedding banquets where most of the food goes to waste, extreme wedding customs and games in which bridesmaids or the bride and groom are embarrassed, and an unreasonable emphasis on the height of bride prices – these practices have nothing to with traditions anymore and are far removed from what marriage is all about, Zheng writes.

Although many people on social media are not necessarily opposed to the bride price and other customs being changed, they are more angered that other more deep-rooted problems are left untouched: “Why don’t you change the marriage law first?”

For more on this also read:

 

By Manya Koetse

Featured image via Hunliji.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.

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China Society

Death of Chinese Female Motorcycle Influencer ‘Shigao ProMax’ Sparks Debate on Risky Rides for Online Attention

After the tragic death of young motorcyclist ‘Shigao ProMax,’ netizens criticize influencers for reckless riding in pursuit of followers and likes.

Manya Koetse

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A Chinese female motorcyclist from Suzhou, known as “Shigao ProMax” (@石膏ProMax) on Douyin, tragically passed away this week following a motorcycle crash in Suzhou’s Wujiang District.

The incident occurred in the late afternoon of September 29, when the 19-year-old Shigao, whose real name was Yang Huizi (杨惠子), was a passenger on the motorcycle, with her (male) friend driving the vehicle.

As the motorcycle collided with a car emerging from a side intersection, Yang was thrown off the back, propelled several meters through the air before landing on the road. Although she was reportedly wearing a helmet, it cracked during the crash, and she sustained a severe head injury.

A video circulating on social media shows the aftermath of the accident, with the motorcycle driver lying on the road and Yang Huizi a few meters away, initially attempting to crawl before collapsing (warning for graphic content). Despite rescue efforts, she later died in the hospital. The current condition of Yang’s friend, the rider, remains unclear.

Screenshot of the scene of the accident.

Yang had nearly 80,000 fans on Douyin, where she posted her first video in December 2019. By September 2024, she had shared a total of 1,298 videos.

On Weibo, many commenters voiced concern over how the news was headlined, criticizing the emphasis on her gender in the hashtag. The hashtag “Famous Female Rider Shi Gao Dies in Traffic Accident” (#网红女骑士石膏发生车祸身亡#) garnered over 170 million views on Weibo on Tuesday. Many commenters felt the headline made it seem as if the young woman had crashed the motor herself, while she was merely a passenger.

Others, however, see this trending news as an opportunity to highlight the risky behavior of motorcyclists, who not only endanger their own lives by speeding but also jeopardize the safety of others by showing off in traffic and driving recklessly.

Especially female influencers/motorcyclists are criticized for careless driving while flaunting their looks for social media posts.

(See example video here)

Over the past years, the death of multiple motorcycle influencers have made Chinese headlines. In 2022, a popular Douyin influencer and motorcyclist known as “Xiaoyu Loves Eating Fish” (@小鱼爱吃鱼) died in a collision after riding in the wrong lane. She was instantly killed on the spot. Xiaoyu had gained attention for her risky driving behavior, often wearing short skirts, tight leggings, or other revealing outfits instead of proper motorcycle gear.

“Xiaoyu Loves Eating Fish,” images via Tencent News

In 2023, two young girls—one 16 and the other 21—tragically lost their lives after their motorcycle crashed into a pillar. They were speeding and, apart from wearing helmets, were dressed in skirts and stockings with no additional protective gear. Both died instantly. The 16-year-old, known as An’an (安安), was a social media influencer. Her followers had previously warned her about her reckless behavior. She rode a motorcycle without a license.

An’an’s social media profile.

Within one year alone, from October 2022 to September 2023, at least seven motorcycle influencers made headlines in China after losing their lives in traffic accidents. Some bloggers blame the intense competition for online attention for these accidents, as influencers pull dangerous stunts and push the boundaries to gain more likes and followers.

Posting a video of a woman posing for a video while riding a motorcycle, the popular Weibo content creator HuangXiPao (@黄西炮) wrote: “So many female motorcycle influencers have died, yet it doesn’t stop others from still posing on the road for photos! Is this trend really that profitable?”

(See video here)

One commenter expresses frustration over how news about motorcycle influencers consistently reaches the top trending lists, while other serious incidents, such as the big stabbing incident that happened in Shanghai this week, seem to be kept off the hot lists. “Every time a female motorcycle influencer dies, it makes the trending lists. Meanwhile, three people are dead and 18 injured in Shanghai! Yet you’ve completely suppressed the search term (…) What is this about?!”

News about the motorcycle incident is also a reason for official channels to remind netizens about road safety. The official China Police account shared photos of the incident, stating: “Raise safety awareness and take responsibility for your life.”

Also read: What Went Wrong in Suzhou Acrobatic Show? Fatal High-Altitude Fall Triggers Discussions on Safety Measures

By Manya Koetse
(follow on X, LinkedIn, or Instagram)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Memes & Viral

Why the “人人人人景点人人人人” Hashtag is Trending Again on Chinese Social Media

China’s Golden Week, from October 1 to October 7, is one of the busiest times of the year for travel and sightseeing, with crowds surging across popular destinations.

Manya Koetse

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China is celebrating its National Day Holiday this week. This week-long holiday, also known as the Golden Week, is a popular time for trips, travel, and sightseeing.

On Chinese social media, it has become somewhat of a tradition to post about just how busy it is at China’s various sightseeing spots. This is often done using hashtags like “人人人人[place]人人人人” or “人人人人[me]人人人人.”

The character 人 (rén) means person or human; “人人” (rénrén) means “everyone,” and the more “人人人” (rén rén rén) are used, the more it playfully emphasizes the crowds of people.

On October 2, the hashtag “人人人人景点人人人人” was top trending, rén rén rén rén jǐngdiǎn rén rén rén rén, which basically means “people, people, people everywhere at the tourist spots, and more people.”

One such crowded place is Suzhou (苏州), where its ancient Shantang Street in the heart of the old town is packed with tourists this week ( #人人人人人苏州人人人人人#).

Crowds in Suzhou, photos posted on Weibo by @数码王小机

Other places like Chongqing, Xi’an, and Hangzhou also saw vast crowds during the various celebratory events and performances organized in these cities.

People also posted photos of the situation in places like the Guangzhou Zoo on October 2nd, or at the Beijing Great Wall, or at the Longmen Grottoes in Luoyang.

Crowds in Luoyang, images by @李旭的散装生物学

Besides the Great Wall in Beijing, other places in the Chinese capital are also seeing large crowds this week, such as Tiananmen, Summer Palace, Forbidden City, Lama Temple, and Nanluoguxiang.

Beijing crowds via @秒观视频

Beijing crowds via @秒观视频

Although China’s domestic spots are drawing massive crowds, China Daily reports that international travel has become more popular again during this year’s week-long National Day holiday, with bookings for international flights doubling compared to the same period last year.

According to the travel platform Qunar, there is increasing demand for new and more niche destinations, including countries in Africa. However, the most popular international destinations remain closer to home, such as Hong Kong, Bangkok, Kuala Lumpur, Seoul, and Osaka.

Also read: China’s National Holiday Crowds: Even the Desert’s Camels Are Stuck in Traffic

By Manya Koetse
(follow on X, LinkedIn, or Instagram)

Featured image on top: Guangzhou South Station during National Holiday, by @爱打板的乐哥

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What’s on Weibo is run by Manya Koetse (@manyapan), offering independent analysis of social trends in China for over a decade. Subscribe to show your support and gain access to all content, including the Weibo Watch newsletter, providing deeper insights into the China trends that matter.

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