China Arts & Entertainment
Behind the Short Feature Film of the Spring Festival Gala
The first-ever ‘mini film’ of the Spring Festival Gala struck a chord with viewers for its strong storytelling and authentic production.
Published
2 years agoon
This precious and powerful short film by Zhang Dapeng has touched the hearts of Spring Festival Gala viewers. But there is more to the short film than meets the eye. Here’s the noteworthy story behind the 7-minute Spring Festival Mini Film.
On January 21, 2023, China’s Spring Festival Gala, hosted by China Media Group, kicked off the Year of the Rabbit. The annual show, which featured forty different acts and performances, lasted over four hours and attracted millions of viewers worldwide (see our liveblog here, and see a top 5 highlight of the show here).
Traditionally, the Spring Festival Gala always shows several short public service ad films in between the performances, but this year was the first time the Gala featured a “mini-film” or “micro film” (微电影).
Titled Me and My Spring Festival Night (“我和我的春晚”), the 7-minute film was praised among viewers. On Weibo, one hashtag dedicated to the short film received over nine million clicks (#我和我的春晚#).
The film was directed by the Beijing director Zhang Dapeng (张大鹏). Born in 1984, Zhang is a Beijing Film Academy graduate who previously attracted wide attention for directing the Peppa Pig Celebrates Chinese New Year movie and the brilliant ad campaign that came with it. Titled What Is Peppa, that short ad film featured a grandfather living in rural China who goes on a quest to find out what ‘Peppa’ is. The promotional video became an absolute viral hit back in 2019 (see/read more here).
This time, Zhang’s latest Chinese New Year film is about a hard-working former military man from China’s countryside named Zhang Jianguo (张建国), for whom coming on the show to play the trumpet has been a dream for many years. By featuring his story, the film takes us from the Chinese 1980s, 90s, 00s – as we see him change jobs, move around, and start a family – up to the present.
The main idea behind the film was to honor all the ordinary viewers who have written – and are still writing – to the Gala ever since it first aired in the early 1980s, and to tell a story inspired by these personal letters and ordinary viewers.
Short Summary of “Me and My Chunwan”
At the start of the film, we see Zhang Jianguo dusting off his military honorary awards (光荣军属), putting on his jacket, grabbing his thermos flask and trumpet, and setting out on a journey in the midst of winter.
Riding an electric tricycle in the icy cold, his driver (actor Huang Bo 黄渤) asks him where he is going. “Can you keep your mouth shut?” Zhang replies (“你嘴严实不严实”). “I can,” the driver says, and Zhang then says: “So can I.”
The voiceover narration, a first-person narrative by Zhang himself, explains that he has always been busy: “I never had time for the Spring Festival Gala. My Spring Festival fate is all because of something my captain said.”
The film jumps to a scene showing Zhang as a young military man during the Chinese New Year’s Eve, working outside while people are watching the Spring Festival Gala on a small black and white television inside. As his commander (played by Wu Jing 吴京) hands him his trumpet, he says: “Go and play your trumpet on the television.”
“If the leader asks me to go on the Spring Festival Gala, it’s a task I must complete,” the voice-over says.
But in the military scene itself, duty calls and Zhang has to blow the trumpet to announce dinner time.
In the years that follow, Zhang is always busy during the Spring Festival Gala. Working in the factory, getting married, working on a train, farming cattle, taking care of his family, and always cooking. His trumpet is still there with him, to announce dinner time or hanging on the wall as a memory of times past.
As the years pass by, Zhang realizes that he has gradually forgotten about his commander’s words. Time moves fast. First, he had a son, then his son grew taller than himself, and then his son had his own son. “And I still had never been to the Spring Festival Gala.”
With his captain’s words back on his mind, Zhang, now an older man, sets out on his journey without telling anyone. By foot, by electric tricycle, by bus, and by train, Zhang travels all the way to the famous Beijing Studio 1 to perform at the Spring Festival Gala after being “too busy” for forty years.
Backstage at the Spring Festival Gala, Zhang sits down with famous Chinese Spring Festival Gala performers (Ma Li 马丽 and Shen Teng 沈腾). While unpacking his lunchbox, he tells them he was finally not too busy to come on the show: “I wrote a letter and here I am.” “It’s that simple?” Ma Li wonders.
The producer then rushes to come and get Zhang, who bravely walks towards the stage with his old little trumpet.
A female voice-over then reads out a message, while we see various scenes throughout the years showing Zhang – from young to old – writing letters to CCTV from wherever he is.
The female narrator says: “Dear Uncle Zhang, we’ve received your letter regarding your hopes to realize your cherished stage dream. In this age of emailing, and knowing that you’ve been writing us for 39 years, we’re moved and feel guilty. Our reply may be late, but not our sincerity..”
Meanwhile, we see a flashback to a mailman pulling up to old Zhang’s home (the mailman is the actor Wang Baoqiang), and the old Zhang finally receives that much-anticipated letter from CCTV at his remote rural home.
The female narrator continues: “This year, we proudly invite you to be a guest at the Spring Festival Gala and to “ring the dinner bell” [play the sound announcing dinner]. Sincerely, the Spring Festival Director Committee.”
In the final shot, we see Zhang blowing the trumpet at the Gala, with flashbacks showing him blowing that trumpet in all those decades before. He has finally made it to the big stage.
A Noteworthy Story
While Me and My Spring Festival Night received a lot of praise on Chinese social media, the story behind the film was not immediately clear to many viewers celebrating the Chinese New Year, but it was explained in several articles and interviews with director Zhang Dapeng.
During the live-televised Spring Festival Gala itself, the airing of Me and My Spring Festival Night was directly followed up by a shot featuring a person (a veteran) in the audience standing up and actually playing the trumpet.
Directly after, the song “Goodmorning Sunshine” began, representing multiple people from all kinds of professions and social groups. About one minute into the song, the camera turns to another audience member: the person who plays ‘Uncle Zhang’ in the mini-film. Later in the song, we can see he is wiping away tears, visibly moved.
Why was he so moved? The older man in the audience, the main ‘Uncle Zhang’ actor in the film, is Jin Changyong (金长勇), and he actually is not a professional actor.
Somewhat similar to the character Zhang Jianguo, Jin Changyong or “Uncle Jin” (金叔) is a hardworking veteran from Hebei’s Huailai County in Zhangjiakou.
Jin Changyong is a 63-year-old farmer who is also active at the Hebei Tianmo Film and TV Park doing security and logistics-related jobs. He served in the army for four years from the age of 19, as, among others, a military chef.
Director Zhang Dapdeng came across ‘Uncle Jin’ one day while shooting another film at the studio. While Jin was busy doing kitchen work, director Zhang saw him and, as he later recounts, was struck by his face that showed he had “lived through many changes” (“这种饱经沧桑的脸”).
Zhang later invited Uncle Jin to star in the movie, and he also made sure Jin’s own story played a role in the script.
This makes this short movie all the more special, something which has since been discussed on Chinese social media (#春晚微电影的主演是普通农民#).
The surprising twist in the story is how Zhang Jianguo tells other people he has just always been “too busy” to attend the Gala, while he had in fact already written to the show for 39 years with the hope of one day being invited.
Another noteworthy aspect of the film is how Zhang Dapeng chose to cast some of China’s most celebrated actors as supporting roles to lift up the main character and actor, Jin, who was inexperienced and learnt from his fellow players.
In an interview, Jin expressed that the entire experience of playing in this short film left his overcome with emotion. After the filming had ended, he told reporters that he had sleepless nights because he had not received an actual invitation to the Spring Festival Gala yet, something which he so very much hoped for. Just one week before the show, that invitation finally came.
The fact that Jin, in a way, played a man like himself in the short movie has added to the film’s popularity.
“I was sincerely moved by this film,” one commenter wrote, with others saying: “This was the best program I’ve seen on the Gala over the past decade.”
While some people also remarked that the short film seemed to have been influenced by The Grand Budapest Hotel by Wes Anderson, others praised it for its originality.
“This was just the best part of the night,” several commenters said: “It made me cry.”
“Zhang Pengda – a name to remember,” others wrote.
You can watch the short film on Youtube here.
By Manya Koetse
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Manya is the founder and editor-in-chief of What's on Weibo, offering independent analysis of social trends, online media, and digital culture in China for over a decade. Subscribe to gain access to content, including the Weibo Watch newsletter, which provides deeper insights into the China trends that matter. More about Manya at manyakoetse.com or follow on X.
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China ACG Culture
“Black Myth: Wukong”: From Gaming Screens to the CMG Spring Festival Gala?
Published
2 days agoon
January 21, 2025FROM THE WEIBO WATCH PREMIUM NEWSLETTER
Is Chinese game sensation ‘Black Myth Wukong’ making a jump from gaming screens to the CMG Spring Festival Gala? There’s already some online excitement over a potential performance at the biggest liveshow of the year.
The countdown to the most-watched show of the year has begun. On January 29, the Year of the Snake will be celebrated across China, and as always, the CMG Spring Festival Gala, broadcast on CCTV1, will air on the night leading up to midnight on January 28.
Rehearsals for the show began last week, sparking rumors and discussions about the must-watch performances this year. Soon, the hashtag “Black Myth: Wukong – From New Year’s Gala to Spring Festival Gala” (#黑神话悟空从跨晚到春晚#) became a topic of discussion on Weibo, following rumors that the Gala will feature a performance based on the hugely popular game Black Myth: Wukong.
Three weeks ago, a 16-minute-long Black Myth: Wukong performance already was a major highlight of Bilibili’s 2024 New Year’s Gala (B站跨年晚会). The show featured stunning visuals from the game, anime-inspired elements, special effects, spectacular stage design, and live song-and-dance performances. It was such a hit that many viewers said it brought them to tears. You can watch that show on YouTube here.
While it’s unlikely that the entire 16-minute performance will be included in the Spring Festival Gala (it’s a long 4-hour show but maintains a very fast pace), it seems highly possible that a highlight segment of the performance could make its way to the show.
Recently, Black Myth: Wukong was crowned 2024’s Game of the Year at the Steam Awards. The game is nothing short of a sensation. Officially released on August 20, 2024, it topped the international gaming platform Steam’s “Most Played” list within hours of its launch. Developed by Game Science, a studio founded by former Tencent employees, Black Myth: Wukong draws inspiration from the classic Chinese novel Journey to the West. This legendary tale of heroes and demons follows the supernatural monkey Sun Wukong as he accompanies the Tang Dynasty monk Xuanzang on a pilgrimage to India to retrieve Buddhist scriptures. The game, however, focuses on Sun Wukong’s story after this iconic journey.
The success of Black Myth: Wukong cannot be overstated—I’ve also not seen a Chinese video game be this hugely popular on social media over the past decade. Beyond being a blockbuster game it is now widely regarded as an impactful Chinese pop cultural export that showcases Chinese culture, history, and traditions. Its massive success has made anything associated with it go viral—for example, a merchandise collaboration with Luckin Coffee sold out instantly.
If Black Myth: Wukong does indeed become part of the Spring Festival Gala, it will likely be one of the most talked-about and celebrated segments of the show. If it does not come on, which we would be a shame, we can still see a Black Myth performance at the pre-recorded Fujian Spring Festival Gala, which will air on January 29.
Lastly, if you’re not into video games and not that interested in watching the show, I still highly recommend that you check out the game’s music. You can find it on Spotify (link to album). It will also give you a sense of the unique beauty of Black Myth: Wukong that you might appreciate—I certainly do.
By Manya Koetse
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Chinese Movies
Why Chinese Hit Movie “Her Story” is ‘Good Stuff’: Stirring Controversy and Celebrating Female Perspectives
China’s end-of-year movie hit, Her Story, is sparking debates and highlighting the rising influence of Chinese female directors.
Published
2 months agoon
December 7, 2024The Chinese comedy-drama Her Story (好东西, literally “Good Stuff”), directed by Shao Yihui (邵艺辉), has been gaining attention and sparking discussions on Weibo since its late November release in mainland China.
The film features an all-star cast including Song Jia (宋佳), Zhong Chuxi (钟楚曦), Zeng Mumei (曾慕梅), Zhao Youting (赵又廷), and Zhang Yu (章宇). It tells a quirky yet heartfelt story about two women: Wang Tiemei (王铁梅), a self-reliant single mom juggling life and work, and Xiao Ye (小叶), a free-spirited young woman navigating her chaotic relationships.
Their friendship begins when Xiao Ye starts babysitting Tiemei’s nine-year-old daughter, Wang Moli (王茉莉). Xiao Ye introduces her drummer friend, Xiao Ma (小马), to teach Moli how to play the drums, but Xiao Ma’s presence stirs jealousy in Tiemei’s unemployed ex-husband, who schemes to regain his place in the family. Blending humor with poignant insights, the film explores themes of imperfect love, friendship, and the messy process of rebuilding lives.
The film also addresses a range of hot societal issues through dialogues woven into everyday interactions, touching on topics like menstruation stigma, sexual consent, feminism, and how family dynamics can impact personal development.
In just eight days, Her Story surpassed 300 million RMB ($41 million) at the Chinese box office (#好东西票房破3亿#). Two days later, on December 2, it exceeded 400 million RMB (#好东西票房破4亿#), and on December 7 news came out that it had surpassed the 500 million RMB ($68.7 million) mark at the box office.
The film also achieved an impressive 9.1/10 rating on Douban, a Chinese platform similar to IMDb, making it the highest-rated domestic film on Douban in 2024.
Notably, 65.4% of voters awarded it five stars, while only 0.5% gave it one star.
Conflicting Views: From Feminist Film to Chick Flick
Despite its huge success, it is almost unavoidable for a movie this big to come without controversy. The film sparked debate on Hupu (虎扑), a platform focused on sports and men’s lifestyle, where it received a lower score of 5/10. While 33.1% of users gave it five stars, 58.4% rated it one star, reflecting divided opinions.
Much of the criticism comes from male viewers who feel the film undermines men by portraying them in non-traditional ways and omitting proper names for male characters, such as referring to the ex-husband only as “the ex-husband” (前夫). On the other hand, many female viewers resonate with the film’s female-centered perspective, with one scene blending household sounds and Xiao Ye’s recordings praised as a standout cinematic moment of 2024.
Interestingly, not all women appreciated the film either. A Weibo user, identified as a female scriptwriter for two Chinese TV dramas, emphasized that most of the producers of the film are male. She accused the director of hypocrisy, claiming Shao accepts money and resources from privileged men to create films that encourage female audiences to look down on average men.
She wrote, “I hope that everyone who believes in the ‘ghg’ [girl help girl] myth and supports female idols will also congratulate the male producers who will earn a lot of money from the film.”
Zhou Liming (周黎明), one of China’s most influential film critics, noted two extreme perspectives in film reviews. Some critics label the film as a “boxer film” (拳师电影) or an “extreme feminist film.”
However, the film itself suggests otherwise, as reflected in Moli’s line, “I don’t want to box,” when her father tries to convince her to take up boxing. Some audiences interpreted the line as rejecting extreme feminist messages.
In China, the term “boxer” (拳师) is used to critique certain feminists. The second character in the word for feminists (“权” [quán] in 女权主义者) is pronounced the same as the first character in “boxer” (“拳” [quán] in 拳师). This term often mocks behaviors seen as overly aggressive or lacking nuance in feminist discourse, such as avoiding dialogue or oversimplifying social issues.
Some also dismissed the film as a “chick flick,” a casual term for romantic comedies, which Zhou argued unfairly minimizes its significance. He likened the film to Woody Allen’s Annie Hall, suggesting that, much like Allen’s work, Her Story transcends gender differences and reflects the cultural zeitgeist of its time.
Despite the controversy, the film has been praised by notable figures like actor Zhang Ruoyun (张若昀), who called it “super good, super awesome, and super cute” (“超级好、超级牛、超级可爱的东西”). Zhang described the movie as tackling absurd yet realistic issues from a female perspective with humor and depth.
The Increasing Influence of Female Directors in China
At the end of Her Story, Tiemei’s daughter, Moli, nervously prepares for her first drum performance. Despite her hesitation, she gathers her courage and steps on stage. This moment reminded some viewers of a similar scene in another female-directed film this year, YOLO (麻辣滚烫), where the protagonist gears up for a boxing match.
YOLO is a 2024 comedy-drama directed by Jia Ling (贾玲), starring Jia Ling and Lei Jiayin (雷佳音). A comedic adaptation of the Japanese film 100 Yen Love (2014), it tells the story of Du Leying (杜乐莹), a woman facing personal struggles who turns to boxing after meeting coach Hao Kun (昊坤). Through her journey, she finds a new direction in life after their breakup. Grossing USD 496 million worldwide, YOLO became the highest-grossing Chinese film of 2024.
These parallels between Her Story and YOLO highlight a broader trend: the growing prominence of female directors in Chinese cinema. Beyond the discussions of plot and central themes, Her Story reflects the increasing success and influence of women filmmakers in the industry.
In 2024, female directors have made a notable impact on Chinese cinema, with their films achieving both critical acclaim and box office success. Their works also spark conversations about the need for more diverse perspectives in the industry.
The Last Frenzy (末路狂花钱), directed by Wu Rina (乌日娜), premiered on May 1. This comedy follows Jia Youwei (贾有为), a man diagnosed with a terminal illness, who decides to sell his assets and live fully with his friends. Despite mixed reviews and a Douban score of 5.9, the film grossed over 700 million RMB ($96 million) by May 31, becoming a major box office hit.
Stand By Me (野孩子, literally “Wild Kids”), directed by Yin Ruoxin (殷若昕), premiered on September 13. Starring Wang Junkai (王俊凯), it tells the story of two neglected children, Ma Liang (马亮) and Xuan Xuan (轩轩), who form a makeshift family while facing life’s challenges. With a Douban rating of 6.7, the film grossed 241 million RMB by October 9.
Like A Rolling Stone (出走的决心, literally “The Determination to Leave”), directed by Yin Lichuan (尹丽川), premiered the same week as Stand By Me. Inspired by Su Min (苏敏), a 50-year-old woman who embarked on a solo road trip, the film explores themes of self-discovery and the struggles of neglected women. Featuring Yong Mei (咏梅), the film earned praise for its authenticity, achieving a Douban score of 8.8 and grossing over 123 million RMB.
To the Wonder (我的阿勒泰, literally “My Altay”), a film-like TV drama directed by Teng Congcong (滕丛丛), adapts Li Juan’s (李娟) memoir. Starring Ma Yili (马伊琍), it tells the story of Li Wenxiu (李文秀), a young woman finding her place in her hometown of Altay after setbacks in the big city. Known for its poetic storytelling and portrayal of ethnic harmony, the series has a Douban score of 8.9 from over 300,000 ratings, ranking among the top dramas of 2024.
“An Era Where Women Are Being Seen”
The growing influence of female directors has sparked discussions about how women’s perspectives are challenging traditional storytelling.
Some Weibo users compared a scene from Her Story, where Tiemei scolds a man for urinating roadside, to a similar moments in YOLO. In YOLO, Hao Kun’s attempt to urinate roadside is humorously interrupted by car headlights. Such scenes highlight how female directors reinterpret everyday behaviors, inviting audiences to question societal norms.
Her Story has already been released in several countries, including the United States, Australia, Germany, and the United Kingdom, with more international releases to follow.
The success of Her Story, the conversations it inspires, and its contribution to highlighting female perspectives in film reflect the evolving dynamics of contemporary cinema and the strengthening of female voices in traditionally male-dominated industries.
On Weibo, many view this as a positive development. One commenter wrote:
“Her Story [好东西/”Good Stuff”] is truly ‘good stuff.’ (..) At the start of this year, I watched YOLO, and at the end of this year, I watched Her Story. Suddenly, I feel very grateful to live in this era—the era where women are gradually being ‘seen.’ Both films hold very special meaning for me. It feels like everything has come together perfectly. I hope to see more outstanding works from female directors in the future, and I look forward to an era where there’s no gender opposition, only mutual equality.”
By Wendy Huang
Follow @whatsonweibo
Edited for clarity by Manya Koetse
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