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“What Is Peppa?” – Viral Ad Campaign for ‘Peppa Pig’ Movie Makes the British Pig More Chinese Than Ever

It’s the Chinese new year of Peppa Pig.

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A new ad campaign for the upcoming Peppa Pig movie features a grandfather living in rural China who goes on a quest to find out what Peppa is. The commercial is a huge success on Chinese social media, and strikes a chord with netizens for touching upon various societal and cultural issues. Peppa is more Chinese than ever now.

“What is Peppa?” That is the question that is currently going viral on Chinese social media, with the hashtag #WhatisPeppa (#啥是佩奇#) receiving a staggering 400 million times on social media platform Weibo at time of writing.

The reason for the trend is an ad campaign, titled ‘What’s Peppa’, promoting the Peppa Pig Celebrates Chinese New Year film, a production by Entertainment One and China’s Alibaba Pictures.

The promotional video (5:39 length, watch featured video), that came out via various online channels on January 17, focuses on a grandfather living in a remote rural village who is anticipating the Spring Festival reunion with his son and his family, who now live in a big city.

The grandfather, named Yu Bao, wants to know what gift to get for his little grandson. When calling his family on a bad connection through his old 2G mobile phone, the word “Peppa” is all he gets from his little grandson before his phone breaks down. But what’s Peppa?

Yu Bao then goes on a comical mission to find out what Peppa is: looking it up in the dictionary, asking his friends -who are just as oblivious as he is-, and asking the entire village.

At the local shop, it is suggested that ‘Peppa’ is some kind of shampoo.

Eventually, one of the female villagers, who used to be a nanny, knows what Peppa is. She tries to explain it to Yu Bao, who now even seems willing to paint his own pig pink for his grandson. She explains that it is a pink cartoon pig whose face looks somewhat like a traditional fire blower.

With some guidance, the grandfather then goes to work and creates a unique ‘Peppa Pig’ gift from a metal air-blower to surprise his grandson during Chinese New Year.

But much to his disappointment, he then receives a phone call from his son, who tells him they are not coming home for Chinese New Year – before the connection drops again.

As grandpa, sad and lonely, is walking by the side of the road, his son suddenly appears in his car, telling him that the connection dropped too soon; he was not just telling him the family was not coming for Chinese New Year, he was trying to tell him that they invited him to come to their home instead.

When the family is finally reunited, it is time for the proud grandfather to show the result of his difficult quest for Peppa to his grandson.

The grandpa’s mission is complete: he gives his grandson a one-of-a-kind Peppa Pig.

The commercial ends with the entire family enjoying the upcoming Peppa film in the cinema together. When a friend from the village calls the grandfather to let him know he finally found Peppa thanks to his new smartphone, Yu Bao says: “It’s okay, I found Peppa already!”

The last shot of the video shows Yu Bao’s friend, a sheepherder, standing with his new phone, while someone in the back plays the tune of the Peppa cartoon. The big slogan on the wall is partly based on a popular catchphrase from another Chinese ad, and says: “At the start of the New Year, don’t accept gifts; the whole family goes to the city to watch Peppa instead.”

 

What’s Peppa Pig?

 

Peppa Pig is a popular children’s cartoon that first aired as a British animated television series (produced by Astley Baker Davies) in May of 2004. It took more than eleven years before the show was officially launched in the PRC (CCTV/June 2015).

The Peppa Pig family, including George.

Since then, Peppa Pig has become one of the most popular programs for preschoolers in China. But not just preschoolers love the pig; it has also become highly popular among young adults, who wear Peppa t-shirts, Peppa watches, and are major consumers of China’s thriving Peppa industry.

In 2018, Chinese popular short video app Douyin (also known in English as Tik Tok) removed approximately 30,000 short videos relating to British cartoon Peppa Pig from its platform, as Peppa had turned into somewhat of a subversive symbol to a Chinese online youth subculture dubbed ‘shehuiren‘ (社会人) (read more here).

This news item led to some confusion in Western media, where it was often suggested that Peppa was completely banned in China. She is, in fact, not banned; she is now more popular than ever.

 

Peppa the Movie

 

Amid the huge success of Peppa in China, it was announced in the summer of 2018 that Chinese tech giant Alibaba was working together with Entertainment One on the release of a Peppa Pig movie especially for the Chinese market, as this year’s Chinese New Year is the start of the Year of the Pig.

The movie, titled ‘Peppa Pig Celebrates New Year’ (小猪佩奇过大年), is set for a nationwide release on February 5, the first day of the Chinese Lunar New Year. This is the most popular time for big blockbusters to come out, as many people are free during Chinese New Year and have the time to go out to the cinema together with their families.

The movie itself revolves around Peppa and little brother George and their parents, who are having a reunion for the Spring Festival. It features various Chinese traditions, and of course, something unexpected will happen.

 

Why This Peppa Ad Campaign is So Brilliant 

 

The Peppa ad has really struck a chord on Chinese social media for various reasons. The video was directed by Beijing director Zhang Dapeng (张大鹏, 1984), who also directed the actual Peppa movie, and the campaign is also sponsored by China Mobile.

What this ad campaign does:

It mixes the love for Peppa with the warm feeling of Chinese family reunions during Chinese New Year.

It presents a nostalgic idea of the Chinese village community, where neighbors come together and look out for each other.

It touches upon the issue of China’s rapid urbanization, that has caused many villages to become deserted and isolated as younger generations have settled in the cities.

It highlights how China’s digitalization is leaving behind its elderly population (read more here).

It shows the strong grandparent–grandchild relationship; usually, Chinese grandparents play an active role in raising grandchildren, something that has been changing due to younger generations moving to the city.

In other words; the advertisement completely draws the figure of Peppa Pig into a Chinese socio-cultural context, where it symbolizes the strong connection between Chinese families amid China’s rapid urbanization and digitalization.

By now, the Peppa campaign is making its rounds from Weibo to WeChat and elsewhere on the Chinese internet, with some online sellers already offering a remake of the Peppa present for sale as a collector’s item. Bloomberg reports that Chinese stocks connected to Peppa Pig have surged after the clip went viral yesterday and today.

“I give this video 100 points!” some commenters on social media write, with others saying it has made them tear up. “This already is the best ad campaign of the year.”

Peppa was already a famous figure in China, but with this viral hit and the upcoming movie, the British pig really has become a part of China’s popular culture and media environment: it’s the Chinese new year of Peppa Pig.

UPDATE (Jan 19): [Now passed one billion views] Want to understand more about this movie and its context? Check out our video here.

By Manya Koetse and Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

Top 10 Overview of China’s Most Popular TV Dramas February 2019

The top scoring TV dramas in China of this moment, winter 2018/2019.

Gabi Verberg

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First published

From beautiful costume series to suspenseful war-themed productions – these are the most popular TV dramas in China this season, an overview by What’s on Weibo.

China has one of the most booming TV drama industries in the world, with dozens of new dramas being released every month, drawing in millions of viewers through the country’s most popular online video streaming platforms.

We’ve compiled a top ten of the most popular Chinese TV dramas of this moment, based on the current popular charts of the leading websites in Chinese online video, including Tencent Video, iQiyi, Sohu, Youku, LeTV, 360kan, Sogou Video, along with Baidu’s and Weibo’s popular TV drama charts.

Please note that this list has been compiled by combining the top-ranking lists of this moment. And we have chosen to exclude popular drama series that already made it in our previous top-ten lists (here, here, here), despite their ongoing popularity.

Most of these series are available for viewing online, some also with English subtitles. If you need a VPN to circumvent any geo restrictions, we recommend either NordVPN or ExpressVPN to do so. Note: also see our Top 30 of all-time classic Chinese TV Dramas here!

Here we go:

 

#10 Mystery of Antiques 古董局中局

China Mainland

Chinese title: Gǔdǒng jú zhōng jú 古董局中局
Genre: Suspense, Mystery
Directed by: Wu Bai (五百) aka Guo Shubo (郭书博), Yu Qing (余庆)
Episodes: 36, December 2018, Tencent Video

Mystery of Antiques is an adaption of the like-named novel by award-winning novelist Ma Boyan (马伯庸). The main character in the drama series is played by Xia Yu (夏雨), who previously won awards for acting at various film festivals from Venice to Beijing, and from Taiwan to Singapore.

The series currently ranks fourth on Baidu’s most popular drama list, and seventh on the 360kan most popular series rankings.

The drama tells the story of the ordinary small antique shop owner, Xu Yuan (Xia Yu), who comes from a family of antique traders. One day, a visitor coming to the shop brings Xu into a conspiracy that goes beyond his wildest dreams and links him to a legendary treasure. It is the start of a dangerous and tumultuous journey, in which Xu does all he can to clear his family’s name and change his fate.

On Weibo, the official account of the series has over 20.000 followers.

The show, in Chinese, is available on QQ.

 

#9 Forty Years We Walked 我们的四十年

China Mainland

Chinese title: Wǒmen de sìshí nián 我们的西十年
Genre: Coming of age
Directed by: Wang Zi (王梓)
Episodes: 60, November 2018, Jiangsu TV, iQiyi, Tencent Video, Sogou Video, Mango TV, LeTV, Fun TV, PP TV, Youku

This coming of age story, featuring beautiful images of Beijing, is directed by Hunan-born filmmaker Wang Zi. Wang was born in 1986 and started his career as an actor in 2008. Some say that this series is very much based on Wang’s own experiences in his journey to becoming a director.

The series is currently the second most popular series on Sogou Video.

Forty Years We Walked tells the life story of Feng Dou, who falls in love with television and film from the first time he ever sees a TV at his friend’s house. In middle school, he becomes well-known together with his friend for collecting old tv-parts and building “new” televisions from them. Feng continues to pursue his passion for tv, setting up several businesses. However, as he Feng gets older, he starts to question his purpose in life until he realizes what it is he was always intended to do.

On Weibo, the official account of the series is currently nearing 20.000 followers.

The show is available on AsiaTVSub here or on Youtube here with Chinese subtitles.

 

#8 Well Intended Love 奈何BOSS要娶我

China Mainland

Chinese title: Nàihé BOSS yào qǔ wǒ (奈何BOSS要娶我)
Genre: Drama, Romance
Directed by: Wu Qiang (吴强)
Episodes: 20, January 2019, Sohu Video TV, Mango TV

Well Intended Love, that features the youngest cast within this overview, including Xu Kaiwei (徐开骋, 1990) and Simona Wang (王双, 1991), tells the love story between a wealthy man and mostly unknown young actress. The series is currently the most popular drama series on Sohu Video.

The series revolves around undiscovered actress Xia Lin who is suffering from leukemia. To afford a surgery that can save her life, she gets involved with the wealthy CEO Ling Yizhou. At the same time, Xia continues to pursue her career as an actress. Ling and Xia eventually get married and live a happy life together in secrecy until Ling finds out that Xia has a hidden agenda.

On Weibo, the official account of the series has over 190.000 followers.

See the complete series including English and Chinese subtitles on YouTube here.

 

#7 The Legend of Hao Lan 皓镧传

China Mainland

Chinese title: Hào lán chuán  皓镧传
Genre: Costume Drama, War, Romance, Historical Fiction
Directed by: Li Dachao (李达超)
Episodes: 62, January 2019, iQiyi

The historical drama The Legend of Hao Lan, starring Wu Jinyan (吴谨言), Mao Zijin (茅子俊), and Nie Yuan (聂远), chronicles the rise of Li Hao Lan to become the Empress Dowager of the Qin dynasty, after a long drawn battle between Zhao and Qin, towards the end of the Warring States period (475–221 BC).

The series is currently ranked third most popular series on 360kan and fourth most popular on iQiyi. Viewers of the latter evaluate the series with an average of 7.0.

Its popularity shows that historical drama is still very much booming in China’s drama industry. Recently, state media critique on period costume dramas that focus on conflicts in the imperial court became a hot topic on Chinese social media. The criticism singled out Yanxi Palace in particular, a show that was then canceled on TV for its “negative impacts,” signaling heightened censorship on Chinese costume dramas.

For now, however, The Legend of Hao Lan is going strong – and it stars the same main characters (Wu Jinyan and Nie Yuan). It depicts the story of the brave woman Li Hao Lan, daughter of Imperial censor Li He of Zhao state, who gets framed by her stepmother and is sold as a slave to Lu Buwei. Lu later presents her as a gift to Sun Yiren, a Qin royal that resides in Zhao as a hostage. As Li and Lu arrive in the royal Zhao palace, they unite and start their battle for power.

On Weibo, the official account of the series has over 40.000 followers.

See the complete series including Chinese subtitles here. Also available on Viki (incl. English subtitles).

 

#6 Candle in the Tomb: The Wrath of Time 鬼吹灯之怒晴湘西

China Mainland

Chinese title: Guǐ chuīdēng zhī nù qíng xiāngxī (鬼吹灯之怒晴湘西)
Genre: Adventure, Suspense
Directed by: Fei Zhengxiang (费振翔), supervised by Guan Hu (管虎)
Episodes: 21, January 2019, Tencent Video

The Wrath of Time is the third season in the fictional Candle in the Tomb series, an adaption from the novels by Zhang Muye. The series chronicles the adventures of a gang of tomb raiders as they excavate the truth behind a mysterious curse. Previous seasons were Candle in the Tomb: Mu Ye Gui Shi (鬼吹灯之牧野诡事) and Candle in the Tomb: The Weasel Grave (鬼吹灯之黄皮子坟). Despite this series being the third season, it’s not really necessary to see the first series to understand the third season.

The series, starring Pan Yueming (潘粤明), Gao Weiguang (高伟光), and Xin Yulei, currently ranks third most popular drama series on Tencent Video scoring a 9.3, and fourth most popular serie on 360kan.

This third season of the Candle in the Tomb series is set in a time when the warlords are fighting for power and bring disaster upon the people. With the purpose of finding the ancient tombs from the Yuan dynasty, tomb raider Chen Yulou and warlord Luo Laowai embark on a journey to the Xiangxi Mountains. On their way, they meet Zhe Gushao, who is set on finding a pearl that will end the spell upon his clan. Despite the mutual suspicion of each other’s motives, Chen and Zhe rely on each other to get to their destination.

The third season does not have an official account on Weibo, however that the series is quite popular can be seen from the hashtag “Candle in the Tomb: The Wrath of Time” (#鬼吹灯之怒晴湘西#) which already got over 690 million views, and received more than 2.3 million comments on Weibo.

See the complete series including English and Chinese subtitles here.

 

#5 Behind the Scenes 幕后之王

China Mainland

Chinese title: Mùhòu zhī wáng (Mùhòu zhī wáng)
Genre: Drama, Romance
Directed by: Li Jun (李骏)
Episodes: 42, January 2019, Youku TV, Dragon TV, Beijing TV

Behind the Scenes, starring Zhou Dongyu (周冬雨) and Luo Jin (罗晋), is currently ranking second place on Weibo’s top ten most popular TV dramas, and third on Youku’s top 10 TV drama series.

The series revolves around ambitious student Bu Xiaogu and the famous producer Chun Yuqiao. Bu is thrilled when she is given the opportunity to work with the man she greatly admires. But she quickly discovers that he is nothing like she imagined. With her hopes and dreams shattered, Bu gets involved in an accident. Chun unexpectedly takes on the sole responsibility for the accident, setting off a special relationship between the two.

On Weibo, the official account of the series has over 80.000 followers

See the complete series including Chinese subtitles here.

 

#4 Spy Hunter 天衣无缝

China Mainland

Chinese title: Tiānyīwúfèng (天衣无缝)
Genre: Action, Detective
Directed by: Li Lu (李路)
Episodes: 48, January 2019, Zhejiang TV, Jiangsu TV, Tencent Video, Youku, iQiyi, Mango TV

Spy Hunter, starring Lu Yi (陆毅) as one of the main characters, currently ranks second most popular drama series on both 360kan and iQiyi.

This fictional story takes place in the spring of 1931 when the Central Committee of the Communist Party of China is establishing logistic bases in several big cities. Two Special service teams try to establish a new secret underground route and depot. But one day, their secret base in Tianjin is exposed, and the life of agent Wan is sacrificed. In the name of justice, Wan’s brother goes looking for the truth behind his brother’s death.

On Weibo, the official account of the series has approximately 50.000 followers.

See the complete series including English and Chinese subtitles here.

 

#3 I Will Never Let You Go 小女花不弃

China Mainland

Chinese title: Xiǎonǚ huā bu qì (小女花不弃)
Genre: Costume Drama, Fantasy, Adventure
Directed by: Cha Chuanyi (查传谊)
Episodes: 51, January 2019, iQiyi, Tencent Video, Youku, PPTV

I’ll Never Let You Go is an adaptation of the like-named novel by Zhuang Zhuang (桩桩). The series stars many famous actors including Ariel Lin (林依晨), Lin Bohong (林柏宏), and Zhang Binbin aka Vin (张彬彬).

On Tencent Video the series currently occupies second place in their most popular drama series hotlist, scoring an average of 8.2. And also on Weibo, Youku, and 360kan, the series holds a position in the top five.

I’ll Never Let You Go is a coming-of-age story revolving around a young with a unique gift, who wanders the world alone after her entire family was killed to protect the girl’s special gift. One day, the girl meets a courageous masked man who saves her life, after which they fall in love. But everything turned around when the girl discovers who the man she loves really is.

On Weibo, the verified Weibo page of the series has over 4.6 million followers, making it the most popular series on Weibo of this list.

See the complete series with Chinese subtitles here. Also available on Viki (including English subtitles).

 

#2 Anti-Japanese 荡寇


China Mainland

Chinese title: Dàng kòu 荡寇
Genre: Drama, War, History
Directed by: Jiao Xiaoyu (焦晓雨)
Episodes: 60, November 2016, Guizhou TV, iQiyi, Sohu TV, PP TV, Youku

This TV drama, that has the remarkable English title ‘Anti-Japanese‘ (the original Chinese title roughly translates as ‘sweeping away the enemy’) was first aired by Hunan TV in November of 2016. Since then, it was broadcasted by at least eight different television stations and platforms.

The most recent rebroadcast started on January 19, 2019, and the numbers show that people still can’t get enough of the drama. On iQiyi, the series currently ranks first place, and on Sohu and LeTV the series ranks second and fourth place respectively.

The TV drama is set at the start of the War of Resistance again Japan (1937-1945). When an intelligence team of the Communist Party finds out about a box with classified information regarding the development chemical and biological weapons that is sent out by the Japanese army, Yang Erhu is sent to stop their evil plans and to protect his country.

See the complete series including Chinese subtitles here.

 

#1 The Story Of Minglan 知否知否应是绿肥红瘦


China Mainland

Chinese title: Zhī fǒu zhī fǒu yīng shì lǜféi hóng shòu (知否知否应是绿肥红瘦)
Genre: Historical fiction, Family, Politics
Directed by: Zhang Kaizhou (张开宙)
Episodes: 73, December 2018, iQiyi, Tencent Video, Youku, Youtube, Hunan TV

The fictional Story of Minglan, starring Zhao Liying (赵丽颖) and William Feng (冯绍峰) as main characters, is an adapted screenplay a novel by Chinese author Zheng Yi (郑怡) aka Guanxin Zeluan (关心则乱).

The series currently dominates the drama top charts, occupying the first place on Tencent Video, Youku, Baidu, Weibo, Sogou Video and 360kan.

The story of Minglan tells the coming of age story of an intelligent concubine daughter that has to grow up dealing with her unkind stepmother, an indifferent father, and unreasonable sisters.

Minglan learns to hide her skills and true intentions in order to survive until she meets Gu Tingyu, and the two fall in love. After Gu becomes a powerful official, and the two get married, Minglan rises to prominence.

On Weibo, the official account of the series has nearly 1.7 million followers.

See the complete series including Engish and Chinese subtitles here.

By Gabi Verberg

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Zhai Tianlin’s Alleged Plagiarism Triggers Discussions on Academic Cheating in Chinese Universities

“Colleges and Universities face great corruption problems, that is what you should be looking into.”

Gabi Verberg

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Earlier this month, Chinese actor Zhai Tianlin (翟天临) drew the public’s attention for his appearance at the CCTV Spring Festival Gala, where he starred as a police officer preventing his parents from being scammed. Now, Zhai, again, is at the center of attention: not for his acting skills, but for allegedly committing academic fraud.

The famous actor is a Beijing Film Academy Ph.D. graduate and postdoctoral candidate at Peking University, one of China’s most renowned universities.

His alleged academic misconduct has been a topic of discussion for some days now. During a live broadcast with fans, Zhai apparently said he did not know what CNKI (知网) is, an academic database that all scholars in China will be familiar with.

It led to suspicions on Zhai’s academic standing, and people on the Quora-like Q&A platform Zhihu accused Zhai of not publishing any academic papers in recognized scholarly journals – something that is mandatory for Ph.D. students in China in order to fulfill their graduation requirements.

Zhai’s academic records increasingly became the focus of attention on February 9th, when one Weibo user (PITD亚洲虐待博士组织), a graduate student from Beijing, posted the results of a plagiarism detection test that was run on one of Zhai’s papers.

The test result revealed that of the 2783 words used in the paper, that was published last year, 1482 words were copied from other texts, indicating a 40.4% similarity score.

After the Beijing Film Academy released a statement that they would be investigating Zhai Tianlin, state media outlet China Daily posted a message on their Weibo account, stating that “academic standards must be the same for everyone” and that “postdoctoral researchers are a university’s greatest honor, ” and that “who wants to carry the crown should also carry the weight.”

On that same day, Peking University also published a statement saying that they are investigating the incident.

Zhai Tianlin (1987), who is also known as Ronald Zhai, is most known for starring in various popular Chinese TV shows and dramas, such as White Deer Plain and The Advisors Alliance.

The plagiarism allegation case has become a major topic of discussion on Chinese social media this week. The hashtag “Peking University Responds to Zhai Tianlin Case”  (#北大回应翟天临事件#) has been viewed a staggering 650 million times on Weibo at time of writing, while the hashtag “Beijing Film Academy Sets Up Zhai Tianlin Investigation Team” (#北电成立翟天临事件调查组#) received more than 490 million views.

The storm is not likely to blow over soon, as new reports now also allege that Zhai’s MA-thesis relies heavily on the scholarly work of Chen Kun, a famous Chinese actor who also attended the Beijing Film Academy.

Although the scandal has triggered countless reactions condemning Zhai, there are also many people on social media who are directing their anger towards the universities and state media, with one typical comment saying: “By solely focusing on Zhai, you are avoiding the real problem. Colleges and universities face great corruption problems, that is what you should be looking into.”

Another person wrote: “I feel like the public opinion is focused too much on this case of ‘academic misconduct.’ What the media should be investigating is: why was the paper not checked for plagiarism before its publication? What the Beijing Film Academy should be looking into is how somebody can graduate with a paper that is not up to standard? And how someone who clearly doesn’t hold the appropriate academic abilities has access to its programme.”

“Peking University and Beijing Film Academy are both responsible for this fraud. How could they ever enroll such a fraudulent person?!” others wrote. 

Some commenters seem to have no trust in China’s academic standard, saying: “Are you telling me you [the universities] didn’t know about this when you admitted him? Now you are setting up investigation teams, but it is all just for show.”

Academic corruption in the Chinese educational context has been a well-known problem for years. As early as 2002, the Ministry of Education implemented various policies to combat academic misconduct, defining it as an act of academic dishonesty that is punishable, but the problem is still widespread (Kai 2012).

Some studies suggest that one of the factors that play a role in plagiarism in China relate to the fact that ‘plagiarism’ is something that is often defined in very general terms, with university handbooks nor policies clearly codifying instances of “appropriate and inappropriate source use” (Hu & Lei 2015, 236).

There are also many other factors at play, however, such as the pressure for doctorate students to publish their papers, and the phenomenon of  “publishing cash incentives,” which would allegedly trigger more academic fraud.

On Chinese social media, many people express that they hope that the institutions involved will “set an example” for other universities and “be transparent” in the way they’ll handle Zhai in case he is found guilty of plagiarism.

Many also pointed out the irony in the fact that it was Zhai who played the police officer that prevented his parents from being scammed during the CCTV New Years’ Eve Gala.

“This is just all so embarrassing,” some write: “Now it looks like not just Zhai’s PhD status should be taken from him, but also his MA title.”

Others suggest that this whole scandal would make an excellent topic for another TV drama, starring Zhai Tianlin, doing what he does best: acting. Some voices suggest that people should wait for the investigations into Zhai’s work to be completed before condemning him. With the massive online attention for this case, it might not take too long for more facts to surface on the case. We’ll keep you updated.

By Gabi Verberg and Manya Koetse

References

Hu, Guangwei and Jun Lei. 2015. “Chinese University Students’ Perceptions of Plagiarism.” ETHICS & BEHAVIOR 25(3): 233–255.

Kai, Ren. 2012. “Fighting against Academic Corruption: A Critique of Recent Policy Developments in China.” Higher Education Policy (25): 19–38.

 

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©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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