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“Bring out the Heat” – Ginger Coca-Cola Comes to China with Some Smart Yin Yang Marketing

Ginger-flavored Coca-Cola (姜味可口可乐) has recently hit the Chinese market, where the combination of ginger with cola is a well-loved one

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Ginger-flavored Coca-Cola (姜味可口可乐) has recently hit the Chinese market, where the combination of ginger with cola is a well-loved one; boiled Coca-Cola with ginger is often used as a remedy against a cold. With its “bring out the heat” tagline, Coca-Cola is emphasizing the Chinese yin-yang philosophy in the marketing of Ginger Cola in the PRC.

After being introduced in New Zealand, Australia and Japan in 2016, ginger-flavored Coca-Cola (姜味可口可乐) has now hit the Chinese market since March 2017.

Coca-Cola China announced its new Ginger Coca-Cola on its Chinese Weibo page on March 16: “The all new ginger-flavored Cola has hit the market! A sip of Ginger Coke will bring the warmth to your heart in the cold seasons; during the days of eating crab, drink a Ginger Coke to bring you warmth. Bring out the heat! It feels good!”

By marketing Ginger Cola as a ‘warming’ drink, Coca-Cola is placing emphasis on the Chinese philosophy of yin (阴) and yang (阳), a concept used to describe how opposite forces are actually complementary to each other and need to be balanced.

In Chinese cuisine, many foods can be categorized in either being ‘yin’ (‘cool’) or ‘yang’ (‘warm’), regardless of their physical temperature. Typical yang foods, for example, are garlic, pepper, red meat, and ginger. Products such as cucumber, tomato, watermelon, crabs, and clam are considered to be predominantly yin.

It is traditionally believed that the body’s yin and yang can be balanced through the warming and cooling characteristics of food. In promoting Ginger Cola (‘warm’) as the best drink to have with crab (‘cool’), Coca-Cola China is turning it into the perfect yang drink.

The use of Coca-Cola with ginger as a ‘yang drink’ is already popular in China, where boiling coke with ginger is a common remedy to alleviate the symptoms of a cold. “I boil Cola with ginger when I have a cold, and feel nice and warm after drinking it,” one Weibo commenter says.

On Chinese social media, many people are happy with the introduction of Ginger coke. The launch of the new flavor also especially drew attention because popular Chinese actor and singer Luhan (鹿晗) is the face of the Chinese Ginger Coca-Cola.

But not everyone agrees on the flavor of Ginger Coca-Cola, which basically tastes like a mix of regular coke and ginger beer. “I’ve tasted it and it’s actually not much different from regular coke at all,” one disappointed person said on Weibo.

“Its taste is very similar to normal cola, but it does leave a distinct ginger taste in your mouth after drinking,” another netizen remarked.

One person was more enthusiastic about the new drink, writing on Weibo: “It is so good to drink! The ginger flavor is very light and perfectly matches the sweet coke taste. You must try it!”

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Food & Drinks

Adapted to the Desert: This Yurt-Style KFC Opened in Inner Mongolia

Special KFC in Inner-Mongolia: “Is home delivery done by camelback?”

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A KFC restaurant that has opened up in Ordos Prefecture, Inner-Mongolia, is attracting online attention in China for its yurt-style building.

The KFC restaurant is located in Xiangshawan, also known as Whistling Dune Bay, a tourist area – China’s first desert-themed tourism resort – in the Kubuqi Desert.

Some web users praise the fast-food giant for “following local customs” (“入乡随俗”). Others jokingly wonder if their home delivery services are also done by camelback.

Although KFC is not China’s first fast-food restaurant, it is one of the most popular ones. Nowhere else outside of the US has KFC expanded so quickly as in China. Since the first KFC opened in Beijing in 1987, the chain had an average of 50% growth per year.

With thousands of locations across the country, KFC often adapts its restaurants’ style to the local environment. On Weibo, web users share various examples of local KFCs.

A KFC sign at a Fuzhou branch, by Weibo user @渭城朝雨玉清宸.

A KFC in Shanxi province, shared by Weibo user @sheep加水饺.

KFC in Suzhou, by Weibo user @是宜不是宣呀.

KFC in Pingyao, by Weibo user @车谦渊

KFC in Orange Isle, Hunan, by Weibo user @DzDanger_

One Weibo user (@阳山花非花) points out that KFC is not the only chain to adapt to the local environment in Ordos. Chinese fast-food chain Dicos (德克士) apparently also has a special restaurant in the area.

Besides adapting its buildings, KFC is also known to be quite localized in its product offerings. KFC China offers products such as Chinese-style porridge, Beijing chicken roll, and youtiao (deep-fried strip of dough commonly eaten for breakfast).

In 2019, KFC also made headlines in China for adding, among other things, hot and spicy skewers (麻辣串串) to its menu.

For now, the KFC yurt-style location is bound to gain more visitors who are coming to check it out. Already, various Weibo users are sharing their own pics of their KFC visit.

 

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By Manya Koetse (@manyapan)

With contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Food & Drinks

“There’s a Cockroach in My Hotpot” – ‘Pengci’ Tries to Scam Haidilao Restaurant

Two hotpot cockroaches in one day, but the real cockroach didn’t get away.

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A man in Shenzhen has been arrested after trying to pull a scam in Haidilao hotpot restaurants twice in one day.

The man, Mr Cai (蔡), visited two different locations of China’s Haidilao chain of hotpot restaurants within twenty-four hours, and both times he managed to ‘discover’ a cockroach in his hotpot.

Cai complained to the staff about the roach in his food. According to Sohu.com, in order to keep the peace, both Haidilao stores compensated their unhappy guest; they gave him a free meal and 1000 yuan ($156) and 800 yuan ($124) respectively.

When the restaurants later inspected their security camera footage, they suspected they had been scammed and reported the incident to the police. Further investigation of the security videos revealed that the man actually held the cockroach in his hand, behind his phone, and dropped it on the table, after which he put it in the hotpot together with the vegetables.

When the man scooped the insect out of the hotpot, he immediately called the waiter to show the cockroach in his food.

After being exposed as a ‘pengci‘ (碰瓷), a scammer focused on pretending to a victim in order to get compensation, Cai was detained by the local police.

A similar incident occurred in 2018, when a man named Guo (郭) dropped a dead rat in the hotpot at a Haidilao restaurant, and then demanded a compensation of 5 million yuan ($780,000). That incident also went viral on Chinese social media at the time.

Guo was later sentenced to three years in prison for his scam, for damaging Haidilao’s reputation, and for filing a false report with regulatory authorities.

Also in 2018, a woman claimed she had found a sanitary pad in her Haidilao hotpot. This incident later also turned out to be a scam – the woman had placed the item there herself.

Haidilao is one of China’s most famous hotpot brands, and its restaurants have been in business for over 25 years. The restaurant is known for its good service, quality, and cleanliness.

On Weibo, the Haidilao ‘cockroach incident’ is attracting a lot of attention today, with one hashtag page regarding the issue receiving over 230 million views (#男子在海底捞自导自演吃出蟑螂#).

Although scams such as these are not uncommon, many people are surprised that someone would still attempt to fraud Haidilao in this way in 2021, when there are cameras set up everywhere in the restaurant.

Haidilao’s surveillance cameras have become a topic of discussion on social media before. The restaurant’s alleged reason for putting up so many cameras is in order to take better care of their customers, to monitor employee service standards, and to rely on their security footage when personal belongings go missing. The cameras also register the entire hotpot dining process; if something comes up in the hotpot that is not supposed to be there, the cameras will have captured how it ended up there.

“In this case, it’s good that there are so many security cameras,” one commenter writes.

Many others scold Cai for trying to scam Haidilao like this: “They should really make him eat cockroaches.”

 

– By Manya Koetse (@manyapan)

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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