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CCTV New Year’s Gala 2017 Live Blog

It’s time for the CCTV Gala 2017: the special annual evening variety show that captures millions of viewers on Chinese New Year’s Eve.

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The biggest live television event in the world is about to start. Spring Festival is here and that means it is time for the CCTV New Year’s Gala 2017: the special annual evening variety show that captures millions of viewers on Chinese New Year’s Eve. What’s on Weibo provides you with the ins & outs of the 2017 Gala and its social media frenzy, with updates before, during and after the show.

Are you ready for the Year of the Rooster? Like every year, the start of Chinese New Year is celebrated with Chunwan, the CCTV Spring Festival Night Gala (中国中央电视台春节联欢晚会), better known as CCTV New Year’s Gala.

With an average viewership of 700/800 million, or 90% audience share, the event is the world’s most-watched TV show. The four-hour long spectacle, that starts at 8 pm Chinese time, is a both an entertainment show and propaganda platform – it features China’s biggest stars and best performers while also including the current Party propaganda outlines.

Stay with us to watch the gala and to get to know its ins & outs (also see our liveblog of 2016).

Live stream of the Gala on Youtube and on CCTV Gala official website.

Liveblog (now closed) :

27/01 18:34
Are you ready?

A little over three hours to go before the start of the CCTV Spring Festival Gala (央视春晚), the variety show that will entertain families all over China in the last hours of the Year of the Monkey with an evening full of music and performances. This year is the 35th edition of the Spring Festival Gala, which has been broadcasted since 1983. With a viewership of 700 to 800 million people, is the world’s most-watched TV show – bigger than the Oscars or the Super Bowl.

27/01 19:04
What to expect?

What can we expect at this year’s show? Like last year, the show will be broadcasted from various places besides its main venue in Beijing’s CCTV’s No.1 Studio. In 2016, the Gala was aired from Quanzhou, Xi’an, Guangzhou and Hulun Buir.

This year, it will be aired from Harbin, Guilin, Shanghai and Liangshan. Every city has its own hosts, who often welcome the audiences in their own local dialect or language, with performances that are related to the region. Last year the spectacular performance of singer Sun Nan (孙楠) who danced with 540 moving robots reinforced the image of Guangdong as the home of China’s tech startups.

27/01 18:49
The show people love to hate

Just one hour to go! The CCTV Gala will feature a total of 34 different acts tonight, including singing, dancing, and comedy, in a time frame of around 4 hours.

It is a tradition for families to gather around the TV to watch the Gala before the New Year comes at midnight. The Gala usually is as much about entertainment as it is about political propaganda, and it is somewhat of a tradition to comment on the show and complain about it; criticism on the Gala is actually so commonplace that the sentence “there’ll never be a ‘worst’, just ‘worse than last year'” (“央视春晚,没有最烂,只有更烂”) has become a popular saying over the years.

Unsurprisingly, the show also drew much criticism in 2016 when some called the show a “propaganda disaster.” According to many viewers, the spectacle was “way too political” with its display of communist nostalgia, including the performance of different revolutionary songs such as ‘Without the Communist Party, There is No New China’ (没有共产党就没有新中国)… we can probably expect the same complaints on Chinese social media tonight.

27/01 12:31
Tonight’s hosts

This year, the main show of the CCTV Spring Festival Gala will be hosted by familiar faces: the presenters Zhu Jun (朱军), Dong Qing (董卿), Zhu Xun (朱迅) , Kang Hui (康辉) and Nëghmet Raxman.

The 52-year-old Chinese host and actor Zhu Jun is one of the most well-known CCTV faces. He has presented the CCTV New Year Gala since 1997. Dong Qing (43 years old) is also an annual host: she has hosted the Gala since 2005. Zhou Xun is a Chinese actress and singer, who will be on the show for the fifth time. Kang Hui is an influential CCTV news anchor and Nëghmet is a Chinese television host of Uyghur heritage.

Tonight there will be many stars appearing on the show, from kungfu star Jackie Chen to skit actor Pan Changjiang, Olympic star Fu Yuanhui, actress Yan Xuejing, comedian Jiang Kun, and many, many others.

27/01 12:44
The Mascot

It’s almost time to start! In the meantime, a little update on the CCTV mascot. In 2015, the CCTV Gala introduced an annual new mascot for its New Year’s Show. Last year’s mascot Kang Kang drew so much controversy with its unconventional appearance, that CCTV decided to play it safe this year with a traditional Rooster. The rooster will reappear throughout the show in the Gala’s logo. Besides this rooster there is also a more humorous one that appeared in the promotion video of the Gala.

27/01 19:09
Here We Go!

Here we go! This year’s CCTV New Year’s Gala first starts with intertextual references to all the past “hits” of the gala, which has been aired since 1983. This opening act is a much-anticipated one, as the very popular boy group the TFBoys are performing together with beautiful Chinese actresses Liu Tao, Jiang Xin, Wang Ziwen, Yang Zi and Qiao Xin.

They are performing the song “Beautiful China Year” (美丽中国年).

The TFBoys have been very successful in China over the past years. They also appeared at last year’s Gala, and recently won the Weibo Awards for being the most popular on Chinese social media, for which they received nearly 63 million votes. Their performance here tonight might make it more appealing for younger audiences to watch the New Year’s Gala, which generally has a somewhat stuffy image.

27/01 13:28
Theme: National Unity

Tonight’s hosts have welcomed us to this year’s Spring Gala and are introducing us to the other sub-venues from Harbin to Guilin, from Shanghai to Hong Kong. All the while the various ethnicities of China are emphasized. An important theme of this year (and previous years) is national unity, traditional culture and family affection. Previous year there was a special emphasis on the “Chinese Dream.”

27/01 13:32
First Sketch

During tonight’s show there will be various performances, of which nine will be comical sketches. After we have just witnessed dozens of chickens dancing in a somewhat hysterical performance by the “Air Force BLue Sky Children’s Art Troupe”, it is now time for a comical sketch. These sketches often contain some political messages; previous year there was a special emphasis on corrupt officials.

This sketch called “Big City, Little Love” is performed by Liu Liang, Bai Ge and Guo Jinjie. It is about a young man, a migrant worker, who lied to his wife saying he has gone to work in the city where he had a “high position.” In fact, he is a window cleaner for high buildings.

27/01 13:40
“In This Moment”

This is the older song “In this moment” (在此刻) performed by singers Hu Ge and Wang Kai (胡歌, 王凯). (Watch the show live here https://youtu.be/8Tnna8odMvA).

27/01 13:52
“Older Couple”

This second sketch of tonight has some big stars. Cai Ming (蔡明) is a singer, actress, and sketch performer notable for performing sketch comedy in CCTV New Year’s Gala since 1991 – she is known for her sharp language. Pan Changjiang also is a Chinese skit actor and sitcom actor. In his early years, he appeared regularly in the CCTV New Year’s Gala.

This sketch is called “Older Couple” and is about a man who forgot what his wife looked like until Cai comes along and pretends to be his wife. In the end it turns out that it is not him, but her who lost her memory. When she remembers – in a The Notebook kind of scene – the couple falls into each other’s arms.

27/01 13:59
Over to Liangshan

We are now moving over from Beijing’s studio to the venue in Liangshan (凉山), Sichuan province. We first see the dance ‘fire of celebration’, followed by a song titled “Deep Feelings, Long Friendship” (情深谊长). The Chinese singer performing here is named Jike Junyi or simply ‘Summer’. She is a 28-year-old singer who was born and raised in Liangshan. She is wearing traditional Yizu (彝族) minority clothing and sings about the Long March.

Summer’s performance is followed by a catchy tune by singers Li Keqin and Cai Zuoyan, who sing with some Sichuanese touch to it. The fire torches in the background are also an Yi minority tradition.

27/01 14:11
Crosstalk

We’re back in Beijing for this crosstalk (相声) scene by Gao Xiaopan and You Xiancha (高晓攀、尤宪超). Different from the other sketches (小品), crosstalk usually involves two actors with one being the “joker” and the other being the “teaser”.

Other than the other sketches, crosstalk is about word jokes and playing with rhythm and language. This particular scene is about two men looking back on their childhood, and the nostalgic things about being brought up by their grandmother. This scene, that represents some sort of collective memory, will be especially appealing to China’s post-1980s generations who were often raised by their grandparents. Apart from national unity and traditional culture, family affection is one of this year’s themes for the Spring Festival Gala. It touches a sensitive nerve for many, as it makes them think back of their own grandmother.

27/01 14:17
Wow, Li Yanchao

The next performance is a pretty stunning underwater-kind-of-scene with Chinese dancer Li Yanchao (李艳超) stealing the show. The female host says: “Let’s express the hope that in the new year, there will be more patches of grass under our feet, and more blue sky above our head.”

27/01 14:32
The Match-Making Show

This funny sketch imitates one of China’s most popular dating shows If You Are The One 非诚勿扰. They get succesfully matched, but then it turns out that they are actually a divorced couple. This is the 3rd of a total of 6 comical sketches that will be performed tonight.

The main conflict of this sketch is that the woman wants her husband’s attention, while he thinks making money is more important than being his wife’s side – a common conflict in middle-aged families in China today. Since tonight’s theme is family affection, the sketch ofcourse has a happy end with both husband and wife expressing their love for each other.

27/01 14:31
Is this show really live?

Is this really live? Yes it is. But although the Gala is a live broadcast from CCTV’s No.1 Studio, and its other venues across China, every year’s show has a taped version of the full dress rehearsal. The tape of the official rehearsal runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything.

27/01 19:53
Two stars, different generations

Here are are teen idol Jason Zhang (张杰) and Mao Amin, one of China’s most famous and female pop stars of the mid-1990s. You might notice that Mao Amin’s voice is much firmer and fuller than Zhang Jie’s. In Mao Amin’s generation, most singer got popular because of their skills, not for their looks..

The set of this song is so extravagant and spectacular, that some netizens think that this year’s CCTV gala director, Yang Dongsheng, must be a big fan of Avatar the Movie.

27/01 14:48
Here’s Guilin!

We’re now moving from Beijing to Guilin in Guangxi. The event is performed near Guilin’s famous Elephant Trunk Hill, where various Taiwan and Hongkong singers are invited to sing folk songs. The first song is a well-known traditional Chinese song: the Mountain Song from the famous Chinese movie Third Sister Liu 刘三姐. The scene here seems to include fragments of Zhang Yimou’s Impressions Liu San Jie show.

27/01 14:58
Nostalgia

This year’s CCTV Gala is looking back on previous years. This is the 35th year the Gala is broadcasted, and this edition started with a look back on top hits over the past three decades. This sketch also reflects on the past of the Gala, as the actors have previously performed a sketch here in 1987. Its message is that the society today is not the same as the society of 30 years ago. It reflects on how many people are bystanders, and that few people are helping each other out.

27/01 15:04
Heroes of the Red Army

Time to honour some communist heroes – a recurring part of the CCTV New Year Gala. One of the elderlies honored here is aged 104 was around 22 years old during the Long March.

27/01 15:11
Propaganda Platform?

The Communist and military songs of last year’s Gala annoyed many netizens, who thought the Gala was merely a propaganda platform rather than a variety show. But it is a recurring part in virtually every show.

27/01 15:16
Hashtag #CCTVGALA

On Weibo, the views and comments on the hashtag #CCTVGala (#春晚#) have by now exploded, with over 13 billion views and 52 million comments.

One popular post is that from a netizen who tells she was watching the Gala and the TFBoys with her grandma on an old TV set when her grandmother asked: “Is that boy on the left not feeling well?”

27/01 15:22
Family First

It is clear that family affection is one of this year’s main topics, as all sketches revolve around family relations. This sketch deals with the relationship between children and parents in law. Instead of talking about the well-known daughter and mother in law conflicts, it talks about the relations between son and father in law. Although the father does not like his son in law, the young man is really trying to help him either way.

27/01 15:28
90 Minutes to go!

There’s still 90 minutes to go before the New Year! Main themes of the night up to now: national unity (dancing minorities!) and family affection (marriage and family harmony!).

We have already seen Liangshan and Guilin subvenues, and will still see performances from the venues in Shanghai and Harbin in the coming 1,5 hours.

Meanwhile, Weibo netizens are wondering why the actress from a sketch earlier tonight, the renowned Cai Ming, was copying Elsa from Frozen.

27/01 15:35
Chinese Opera

This is a compilation of songs, such as “One Generation to Another” (薪火相传), by various Chinese Opera performers and troupes.

27/01 19:19
Look at China

This song titled “Look at the mountains, look at the water, look at China” (看山看水看中国) by Lu Jihong and Zhang Ye (吕继宏, 张也) is an ode to China’s different landscapes. It is accompanied by a clip that shows different places in China, from the nature in the south to the big cities in the north.

27/01 16:31
Minority Sketch

This sketch called “A Tianshan Situation” (天山情) focuses on the people of the mountainous area on the border between Xinjiang and Mongolia. The act is mostly spoken in north-eastern dialect, with a slight Shanghai dialect. The sketch is about a train track project in their region that has shocked the cows due the noise, affecting their milk production. When all goes well in the narrative, the Uyghur people finally thank the Chinese Han people for saving their life and everything they have done and for saving their lives – perhaps a somewhat controversial angle…

27/01 16:05
Switching to Harbin

One of today’s subvenues is Harbin, in northern province of Heilongjiang, home to the famous Harbin Ice World. The park has dozens of enormous buildings and sculptures completely made from ice. The city is currently about -20 celcius; perfect weather for acrobatics on ice!

27/01 16:09
These are the Champions

The National Martial Arts team has arrived to the stage. These are all China’s top martial art champions. More than 60 of them, both men and women, are performing together here tonight.

27/01 16:11
Public Announcement

Every year’s CCTV Gala has a “public advertisement” (公益广告) , a movie that is often emblematic of the morals or the guidelines the Party leadership wants to emphasize for the Chinese New Year. With an audience of 700 to 800 people, the show is the perfect propaganda platform.

27/01 19:35
Dancing Pineapples

Yes. We are now watching dancing pineapples and watermelons. Always when you think it cannot get worse, it always does – as many netizens say. This is a song that encourages people to do sports and eat healthy; one of this year’s themes is also to promote good (mental and physical) health.

27/01 19:17
Trusting people

In one the night’s last comical sketches called ‘Trust’ (信任), we see famous comedian Lin Yongjian in a narrative about trusting people. On New Year’s Eve, a taxi customer wants to go upstairs to pick something up – but the taxi driver is afraid they will walk off. The customer is also afraid the driver will drive off. It is during this sketch that Olympic swimmer Fu Yuanhui, one of the most popular social media figures of 2016, pops up for a short role. She performs some tongue twisting sentences in Anhui dialect.

27/01 16:39
Honouring the Astronauts

Time to honour 11 Chinese astronauts.

27/01 19:14
Here’s Jackie Chan! But what on earth is he doing?

In this song that is simply titled “Country” (国家), Jackie Chan steps out with students from Peking University to sing about his love for China (“I love my home”) while doing a dance that entails what looks like sign language. Perhaps not really what you would expect the “kungfu master” to do.

28/01 09:23
Shanghai Dream City

Now over to Shanghai for a song by Chinese singers Coco Lee and JJ Lin about “Dream City” Shanghai. We see a futuristic scene with motors going round in a big metal round set-up in front of the iconic Pearl Tower. It is one of the most spectacular scenes of the night, comparable to that of the dancing robots in 2016.

27/01 16:56
Almost time!

It is almost time for the 12 o’clock moment! Just before we will hear a song by singers Han Lei and Tan Weiwei with what looks like a somewhat cringeworthy company of farmers, migrant workers, hospital staff and soldiers to represent “all the Chinese people.”

27/01 17:01
HAPPY NEW YEAR!

The hosts of tonight’s Gala are wishing everybody a happy Chinese New Year. And of course we at What’s on Weibo are also wishing you a happy Year of the Rooster.

27/01 19:11
“Mother China”

Just immediately after the New Year countdown, here comes a song called “Mother China” (母亲是中华).

27/01 17:11
Interlude

A little interlude clip shows Chinese abroad singing about the “Chinese feeling” (中国心). The CCTV festival is watched by millions of Chinese within the PRC, but there is also a huge viewership outside of China.

27/01 17:19
The last sketch of the night stresses national unity

The last sketch of the night is a typically southern sketch, set during the peak of the G20 Summit in Hangzhou. The story takes place in a community park, where the four protagonists have a misunderstanding. The narrative focuses on people’s good morals, and is full of Jiangsu and Zhejiang dialect.

This sketch, like the one of the “Tianshan Mountains” and the story of the Uighur herdsmen, again shows the theme of national unity.

27/01 18:16
More Family Love

“Leave the Grasslands” (离别草原) is sung by famous singer Yun Fei and the female singer Yun Duo. It is followed by another short film that stresses family affinity.

27/01 17:34
“Stop!”

In one of the last acts of the night with a foreign acrobat, the hosts speak some very clearly pronounced English sentences: “Here are the flowers!” and “Stop!” In a game where a Chinese and a foreign acrobat compete to collect as many flowers within 60 seconds, the Chinese woman wins with 16 flowers versus 15 of the foreign acrobat.

27/01 19:13
Dancing Troupe

Chinese singer Wu Tong sings the song “Deep Feelings” (一片深情) accompanied by a group of male dancers.

27/01 17:48
Unforgettable Night

The last songs of this night are “Magnificent Journey” (壮丽航程, by Yan Weiwen and Yin Xiumei) and “Unforgettable Night” (难忘今宵). The latter is sung by the 72-year-old singer and dancer Li Guyi and the 64-year-old mezzo-soprano singer Guan Mucun. Li Guyi sings the same song every year at the end of this show.

During these songs, the screen behind the dancers show images of the G20, new glass bridges, windmills, and all kinds of big projects that have been established or organized in China over the past year.

The last song ends with all performers of the Beijing venue on stage. The hosts wish everyone a happy newyear. “See you next year!”, they say.

27/01 19:10
Trending after the Gala: “Brother Smile”

Directly after the ending of the CCTV Gala, many Weibo netizens are talking about one person in the audience as observant viewers have spotted the very same man in the audience of the CCTV Gala every year since 1999. The man, who is now nicknamed ‘CCTV Gala Brother Smile’ (#春晚笑脸哥#), was again spotted in the audience tonight.

The man has gone viral over Chinese social media now. Many netizens are extremely curious about the man, wondering how he came to sit from the back of the audience to the front crowd throughout the years. Some also compliment him for not having changed much over the past 18 years.

27/01 18:13
That’s a Wrap!

This liveblog will be closing now. We hope you enjoyed the night!

– By Manya Koetse
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What’s on Weibo is an independent blog. Want to donate? You can do so here.

Sources on Chunwan

Kang, Liu. 2010. “Searching for a New Cultural Identity: China’s soft power and media culture today.” In Suijian Guo and Baogang Guo (eds), Thirty Years of China-U.S. Relations: Analytical Approaches and Contemporary Issues, 197-253. Lanham: Rowman & Littlefield Publishers.

Scocca, Tom. 2011. Beijing Welcomes You: Unveiling the Capital City of the Future. New York: Riverhead Books.

Wang Ge. 2015. “Popular Spring Festival Gala language: Sociocultural Observations.” In Linda Tsung and Wei Wang, Contemporary Chinese Discourse and Social Practice in China, 185-200. Amsterdam/Philadelpia: John Benjamins Publishing Company.

Ying Zhu. 2012. Two Billion Eyes: The Story of China Central Television. New York: The New Press.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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1 Comment

1 Comment

  1. André Schappo

    January 28, 2017 at 1:18 am

    Actually, 难忘今宵 is growing on me and it is only the second year I have watched the CCTV New Year’s Gala????

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China and Covid19

King of Workout Livestream: Liu Genghong Has Become an Online Hit During Shanghai Lockdown

Liu Genghong (Will Liu) is leading his best lockdown life.

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With their exercise livestreams, Liu and his wife are bringing some positive vibes to Shanghai and the rest of China in Covid times, getting thousands of social media users to jump along with them.

On Friday, April 22, the hashtag “Why Has Liu Genghong Become An Online Hit” (#为什么刘畊宏突然爆火#) was top trending on Chinese social media platform Weibo.

Liu Genghong (刘畊宏, 1972), who is also known as Will Liu, is a Taiwanese singer and actor who is known for playing in dramas (Pandamen 熊貓人), films (True Legend 苏乞儿), and releasing various music albums (Rainbow Heaven 彩虹天堂). He is a devout Christian.

Besides all of his work in the entertainment business, Liu is also a fitness expert. In 2013, Liu participated in the CCTV2 weight loss programme Super Diet King (超级减肥王, aka The Biggest Loser) as a motivational coach, and later also became a fitness instructor for the Jiangsu TV show Changing My Life (减出我人生), in which he also helped overweight people to become fit. After that, more fitness programs followed, including the 2017 Challenge the Limit (全能极限王) show.

During the Covid outbreak in Shanghai, the 50-year-old Liu Genghong has unexpectedly become an online hit for livestreaming fitness routines from his home. Together with his wife Vivi Wang, he streams exercise and dance videos five days of the week via the Xiaohongshu app and Douyin.

In his livestreams, Liu and his wife appear energetic, friendly, happy and super fit. They exercise and dance to up-beat songs while explaining and showing their moves, often encouraging those participating from their own living rooms (“Yeah, very good, you’re doing well!”). Some of their livestreams attract up to 400,000 viewers tuning in at the same time.

The couple, both in lockdown at their Shanghai home, try to motivate other Shanghai residents and social media users to stay fit. Sometimes, Liu’s 66-year-old mother in law also exercises with them, along with the children.

“I’ve been exercising watching Liu and his wife for half an hour, they’re so energetic and familiar, they’ve already become my only family in Shanghai,” one Weibo user says.

“I never expected Liu Genghong to be a ‘winner’ during this Covid epidemic in Shanghai,” another person writes.

Along with Liu’s online success, there’s also a renewed interest in the Jay Chou song Herbalist’s Manual (本草纲目), which is used as a workout tune, combined with a specific dance routine. Liu is also a good friend and fitness pal to Taiwanese superstar Jay Chou.

This week, various Chinese news outlets such as Fengmian News and The Paper have reported on Liu’s sudden lockdown success. Livestreaming workout classes in general have become more popular in China since the start of Covid-19, but there reportedly has been no channel as popular as that of Liu Genghong.

The channel’s success is partly because of Liu’s fame and contagious enthusiasm, but it is also because of Vivi Wang, whose comical expressions during the workouts have also become an online hit.

While many netizens are sharing their own videos of exercizing to Liu’s videos, there are also some who warn others not to strain themselves too quickly.

“I’ve been inside for over 40 days with no exercise” one person writes: “I did one of the workouts yesterday and my heart nearly exploded.” “I feel fine just watching,” others say: “I just can’t keep up.”

Watch one of Liu’s routines via Youtube here, or here, or here.

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse

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China Music

Weibo is Watching the DJs & Sports Presentation Team at the Winter Olympics Venues

Chinese netizens are not just closely following the athletes, they are also paying more attention to the “atmosphere enliveners” at the 2022 Beijing Winter Olympics.

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Chinese netizens are not just closely watching the athletes at the 2022 Winter Olympics – the DJs who are performing at the various venues and their noteworthy song selections have also become a popular topic on social media.

On Feb 8th, the US-born freestyle skier Eileen Gu (谷爱凌, Gu Aling) became the youngest ever gold medalist in freestyle skiing, winning the big air event for China. The American-born Gu has become a superstar in China, and everything related to her is going viral these days, including the songs that were playing when Gu had won gold.

The hashtag “When Gu Ailing Won the Gold, Jay Chou’s Song Huo Yuan Jia is Played” (#谷爱凌夺冠现场放周杰伦的霍元甲#) has received more than 29 million on Weibo. Chinese netizens praised the DJs for the song selection, saying it perfectly captured the scene as the song has a strong rhythm, and is also known as ‘Fearless.’

Before the hashtag about Gu went trending, the DJ team already attracted attention on Chinese social media for the interesting and noteworthy music selection at various events.

During the Ice Hockey Women’s Preliminary Round Group A, when Team US competed against Team ROC, there was a conflict between the two teams and the DJ played a remixed version of Katyusha, a Russian song that became famous during World War II. The dramatic effect of the scene and wartime song pairing made the song’s name (#喀秋莎#) and a video of the DJ trying to ‘make some noise’ on the venue go trending on Weibo with over 53 million views. Many netizens thought the music selection was humorous, with some joking that the DJ was adding oil to a burning fire.

Xie Xiao (@篮球DJ小牛), the ice hockey stadium music director for the 2022 Beijing Winter Olympics who played the song that day, later clarified on Douyin that the selection of Katyusha was not a response to the conflict. Before that game, he allegedly had already planned to use it because it is a famous song in Russia, and he already played a lot of well-known American songs.

Photo via Xie Xao, @篮球DJ小牛

Another creative song choice by this DJ team that resonated with Chinese netizens occurred during another ice hockey match between Team China and Team Japan, when an American DJ performed Defending the Yellow River on a keyboard. In China, Defending the Yellow River is a famous patriotic song. It was the seventh chapter of the classic Yellow River Cantata, written in 1939 to praise the fighting spirit of the Chinese people (#美国DJ现学后现场弹奏保卫黄河#).

A list of popular hashtags on Weibo relating to which songs are played at the venue of the Winter Olympics also demonstrates that music has become a more relevant and popular part of the Olympics, and is also an attractive component of the event that is encouraging more people, especially younger generations, to watch and participate in the Games.

Xie also said that the team is only allowed to select songs from a specific Winter Olympics music library due to copyright and licensing. The library includes 16000 musical tracks divided into various (sub)categories based on music styles, language, and themes, covering many hit songs and different music from all across the world. On the first event day of speed skating, for example, Adele’s Rolling in the Deep blasted through the speakers.

The pandemic has made the role of so-called ‘atmosphere enliveners’ or ‘vibe teams’ (气氛组, 氛围组) more important. This already became clear during the Tokyo Olympics, where we saw empty stadiums due to coronavirus measures, with DJs creating playlists to motivate athletes in the absence of cheering fans. This shift has also brought more online attention for DJs and other crew members, who would usually stay behind the scenes.

On the venues, the atmosphere is raised by Olympic mascots walking, jumping, and running around the venues interacting with smaller audiences. Meanwhile, the DJs are playing energetic tracks or are creating remixes and mash-ups while producers use different elements at the venue to enhance the audience’s experience.

Li Helin, the deputy manager of the venue operations team at Beijing National Speed Skating Oval, takes care of the event presentation at the venue. He also worked as an MC at the volleyball stadium during the 2020 Tokyo Olympics. Li has also been in charge of some popular music selections played by the DJs during events involving the China team, including Calorie (卡路里) by the Chinese idol girl group Rocket Girls 101 and Immortal Sound Above Cloud Palace (云宫迅音), the opening theme of Journey to the West, a 1986 TV series that is still considered one of China’s most popular TV dramas. These song selections also were popular on Weibo.

Li Helin, image via Sina.

Li previously said he believed that using DJs to connect with the audiences and to enliven the atmosphere at the venues will become a bigger trend for big sports events in the future. As the standard of sports presentation and fan engagement rises, more new elements, such as spectacular lighting, drones, 3D projects, etc. will also be included: “Sports presentation serves the game, but also adds fresh elements to it.”

Meanwhile, many social media users praise the music crew: “This time, the DJs at the Olympics are really awesome and their song selection is on point.”  “If you don’t know what kind of work you want to do, becoming an Olympic DJ is a good choice,” one Weibo user writes, with others agreeing: “Seriously, if I cannot be an Olympic athlete, then I’ll strive to be an Olympic DJ.”

 

By Wendy Huang

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