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China Youth Federation: Ban Minors from Live Streaming Platforms

If implemented, this would mean a big blow to China’s live streaming market.

Manya Koetse

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More than 45% of Chinese live stream users are minors. A new proposal by the China Youth Federation wants to ban those under the age of 18 from broadcasting in China’s booming live streaming environment.

Chinese minors will no longer be able to do live streaming if it is up to the All-China Youth Federation (ACYF, 中国青联). The China Youth Federation submitted the proposal during the Two Sessions (Lianghui), China’s largest annual legislative meetings.

The China Youth Federation is an organization to represent China’s youth groups founded in 1949, that has the Communist Youth League of China as its core.

China’s live streaming market is booming. Sina News reports that some 425 million netizens used live streaming platforms in 2018. According to the Online Information Center of the Communist Youth League, Chinese minors are particularly active live streamers: 6.4% of live stream users are primary school students, 18.3% of them are junior high school students and 20.3% are senior high schoolers.

There are dozens of live streaming platforms in China, with this list of apps, including the short video & live stream platforms Douyin and Kuaishou, being among the most popular ones. If the law would be implemented, China’s thriving live streaming market would certainly suffer a big blow.

Earlier this week, Sixth Tone already reported that “protecting minors online” would be among one of the important themes discussed by tech leaders at the Two Sessions.

On Saturday, March 9, the hashtag “Proposal to Ban Minors from Engaging in Livestreaming” (#建议禁止未成年人担任网络主播#) [basically meaning “prohibiting minors from being online hosts”] became top trending on Weibo, attracting more than 180 million views. Various Chinese state media sources state that the live streaming industry is in “a state of chaos” and needs stricter control to protect minors, who could easily come into contact with “vulgar” and “inappropriate” content through live streaming platforms.

The ban could be realized by implementing stricter controls on the registration process of China’s various live-streaming networks. This could suggest that the measures would go beyond minors just being banned from live streaming themselves.

“I support this proposal, live streaming platforms are not appropriate for minors,” a popular comment said, with many Weibo users agreeing: “Young people should focus on their schoolwork instead.”

But not everyone agrees with stricter controls on China’s online platforms. One commenter wrote: “Officials can have multiple wives, rich people have multiple women, yet if common people watch live streams where some vulgar language or sensitive content occasionally pops up, then it’s not allowed.”

“What should be banned is vulgar content, not minor users,” others write.

Earlier this week, Beijing News reported that Yan Xiaohong (阎晓宏), director of the Chinese Copyright Association, also submitted a proposal relating to minors using the internet. Yan’s proposal goes much further than that of the ACYF: he suggests that special online platforms should be developed for minors, and argues that it is not good for China’s youth to be able to access the same online content as adults.

By Manya Koetse 

Spotted a mistake or want to add something? Please email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

TikTok’s In-Video Search Function (And How to Activate It)

TikTok shows a glimpse of what in-video search is going to look like in the future.

Manya Koetse

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What is TikTok’s new in-video search function and how to activate it?

Twitter’s most awesome WeChat guru Matthew Brennan recently posted about an “in-video search function” launched in the Chinese social video app TikTok (抖音). (Click here to read about the difference between the Chinese and overseas version of TikTok).

As shown in a video posted by Brennan, the function allows TikTok users to select the face or clothes of a person appearing in a short video to search for other videos or images containing the same person or clothes.

The ‘vision search’ is a powerful new function within the super popular app.

The idea is that it becomes easier than ever for Tiktok users to find (and buy!) a piece of clothing, that perfect handbag, or even a snack featured in a video.

It also helps users to quickly find other videos in which an online celebrity appears. The function ultimately is an additional feature that keeps users scrolling and shopping within the app – increasing app traffic – as long as possible.

On September 16, Chinese media reported about the function as a “powerful” new tool that greatly strengthens the functionality of the popular short video app.

The function might not immediately seem completely new to Chinese app users; like Google Image Search, Baidu and Taobao also have similar functions (百度识图, 淘宝识图).

On e-commerce platform Taobao, for example, you can take a photo of an item you want (e.g. a certain snack as in example below) and Taobao will try to find the exact same product and list the online stores where you can buy it.

But TikTok’s in-video search function is on a whole new level; it does not require users to scan or upload a photo at all. It gives an indication of what visual search will be like in the future.

Whatever video comes by in your TikTok stream, you only need to click the “search” function (识图), select the part of the video you want to search for (you can drag the square from area to area), and TikTok will find the product or face you’re looking for – as long as there are comparable products/faces (it does so very fast).

Very much like Taobao, TikTok will recommend various (in-app) online stores where the product can be purchased.

Want to try out the function? For now, it only works in the Chinese version of the app and is still in the ‘testing phase’ and does not work with all videos.

Make sure you have an updated version of TikTok.

1. Go to “me” (我) page within TikTok
2. Tick the three lines in the top right corner
3. Go to the last option in the sidebar menu titled “lab” (实验室)
4. Activate the function (image below).

So now if you spot a dress you like and would like to buy, press the ‘search’ button on the right of a video, select the dress, and TikTok becomes like your personal shopping assistant looking for similar dresses for you.

Tiktok makes shopping supereasy.

This really makes online shopping more addictive than ever, and also makes it more difficult for people in online videos to hide where they bought their clothing, or what other videos they are in.

Read more about Tiktok here.
Read more about Chinese apps here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

Didi Riders Can Now Have “Verified Party Members” Drive Them Around

Party-building 3.0? Didi has got it covered.

Manya Koetse

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This is Party-building in the new era: Didi now allows users of its Premier Car Service to let a verified Party member drive them to their destination.

On September 20, as the People’s Republic of China is nearing its 70th-anniversary celebrations, the country’s most popular taxi-hailing app Didi published an article on Weibo and WeChat explaining its verified Party Member Driver Program.

Recently, riders in Beijing may have noticed something different at Didi’s Premier Car service, which is called “Licheng” 礼橙专车 since June of last year.

Some of Licheng’s drivers now have a red background to their profile photos accompanied by a Communist Party emblem. Upon clicking the profile of these drivers, customers will see that this driver is a Party Member Driver (“党员司机”) – meaning that the Didi driver’s status as a Party member has been verified through Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018.

Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目) that was set up in November 2018. Image via Guancha.

Didi writes that these drivers can also be identified as Party members through the red sticker on the dashboard at the passenger side, which literally says “Party member driver.”

The article explains that the recent project is an effort to contribute to China’s Party-building in the digital era, and that Didi aims to establish a Party member community within its company.

This car is driven by a Party member (image via Didi/Weibo).

The company is apparently planning to make this community a lively one, as it promises to provide online and offline activities that will help these drivers stay up to date with the latest developments within the Party, and that will increase their “Party awareness.”

Starting this month, Didi will reportedly also offer “patriotic classes” to all of its drivers via its online classroom program.

China has more than 88 million Party members. Party membership does not come overnight; those who want to become a Communist Party member need to attend Party courses, pass written tests, be recommended by other members, and pass a screening (read more here).

As for now, riders cannot manually pick to have a Party member as their driver; a nearby driver will be automatically selected when they order a car – if it is a Party member, they will know straight away from the driver’s profile.

For now, Didi has set up “mobile Party branches” in Beijing, Shanghai, Shenzhen, and a number of other cities.

On Weibo, some see the initiative as a marketing move from Didi’s side. “If you hear the driver is a Party member, you know it’s reliable. It’s a good thing.”

The past year was a tough year for Didi, after the murders of two young women by their Didi driver made national headlines, causing outrage and concerns about customer’s safety when hailing a car through the Didi company.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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