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China Arts & Entertainment

China’s New Hit Drama ‘Nothing But Thirty’ Thrives in the “She Era”

Chinese latest hit drama ‘Nothing but Thirty’ has 20 billion views on its Weibo hashtag page.

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China’s latest TV drama hit Nothing But Thirty is flooding Weibo discussions. With over 20 billion views on its hashtag page, the show is one of the most popular shows of the season and demonstrates that China’s ‘she era’ (ta shidai 她时代) dramas are all the rage. What’s on Weibo’s Yin Lin Tan explains.

“Have you heard of ‘independent at the age of thirty’ (sān shí ér lì 三十而立)?” Wang Manni asks, her hair pulled back neatly and white shirt cleanly pressed. “I hope that, before I’m thirty, I’ll be promoted to supervisor.”

Riding on the wave of female protagonist (‘heroine’ 大女主) shows that have been taking over China’s entertainment scene, Nothing But Thirty (三十而已) is a 43-episode drama by Dragon Television that follows the challenges of three different women who have reached the ever-important age of thirty.

In a society where women are often expected to be married by their late twenties, a show like this, which tackles women’s present-day struggles, both in their personal and professional lives, has resonated with many.

In fact, the show is so popular that at the time of writing, the show’s hashtag (“Nothing But Thirty”, #三十而已#) has over 20 billion (!) views on Weibo.

 

Depicting the struggles of China’s thirty-something women

 

Nothing But Thirty revolves around the lives of three female leads from different walks of life. Gu Jia (Tong Yao) is a capable businesswoman turned full-time housewife; Wang Manni (Jiang Shuying) is an independent, career-oriented sales assistant; and Zhong Xiaoqin (Mao Xiaotong) is your run-of-the-mill office lady.

For Gu Jia, the birth of her son was what truly transformed her into a full-fledged housewife. In many ways, she seems like a perfect wife and mother: well-educated, capable, and thoughtful. But, eventually, she too has to face life’s challenges.

Driven and hardworking, Wang Manni is confident in both her looks and abilities. Her immediate goal, at least at the start of the show, is to achieve professional success. Throughout the show, her resilience is put to the test, personally and professionally.

Zhong Xiaoqin is described by many netizens as the most “average” or “normal” character. She is kind-hearted -sometimes to the point of being a pushover -, and has spent years at the same company without rising the ranks. Though her story might seem mundane at first, this peace is disrupted when her marriage takes a turn for the worse.

 

A story that resonates with the masses

 

“The show attracted wide attention, and it strongly resonated with female audiences. Many thirty-something working women saw their own lives reflected in the show,” Xinhua recently wrote about the show.

Nothing but Thirty currently carries a 7.6 out of 10 rating on Douban, an online reviewing platform.

Though some reviewers criticized how the later episodes of the show were unnecessarily draggy, most praised it for its portrayal of strong female characters, good acting, and largely realistic depiction of women above the age of thirty.

“I saw myself, and also saw the friends beside me,” a reviewer notes.

In China, women are, more often than not, burdened with expectations of getting married and settling down by the time they are in their late twenties. If you’re single and thirty, that’s made even worse.

Those who fall into this category carry the derogatory label of “leftover women” (剩女), a term that reflects how single women above the age of thirty are seen as consolation prizes or even unwanted goods.

Thirty is thus an incredibly important number, especially for women — something that’s clearly reflected in the show’s concept trailer.

Aside from societal expectations of starting a family, some women now also take it upon themselves to build their careers. In fact, you can chase after professional success without burdening yourself with the idea that you must be married – a notion exemplified by the character of Wang Manni.

Nothing But Thirty also showcases the sheer diversity of experiences for women above thirty: you don’t have to be married, you don’t have to be super capable, and you don’t have to be thinking about having children. Each woman goes through her own unique struggles and isn’t necessarily endowed with the so-called “protagonist’s halo.”

Ultimately, the popularity of the show is driven by the three female leads and the actresses who bring these strong characters to life.

By telling a story that is relatable and touches on relevant social issues, namely on expectations of women in society, Nothing But Thirty was able to achieve widespread popularity and is adding another notch on the trend of China’s ta shidai (她时代) dramas. 

 

The rise of ta shidai shows

 

Ta shidai literally translates to “her era” or “the ‘she’ era.”

Ta shidai shows explore what it’s like to be a woman in China today. The female characters are diverse when it comes to both their backgrounds and character arcs; they might have different jobs, different levels of education, or different personalities. These shows mostly center around a strong female lead and/or a main cast that is primarily female.

More importantly, they often feature capable women and how these women overcame the odds to achieve success.

Recent shows like The Romance of Tiger and Rose (传闻中的陈芊芊) and Sisters Who Make Waves (乘风破浪的姐姐) also fall under this category, as do somewhat older hit shows such as Ode to Joy (欢乐颂) and Women in Beijing (北京女子图鉴).

The Romance of Tiger and Rose is set in a society in which women are in charge and men are subordinate, in a daring reversal of gender roles. Though the show has been criticized for using social issues to attract attention, it gained a decent following for tackling topics like gender inequality and women’s rights.

The Romance of Tiger and Rose (传闻中的陈芊芊)

A reality TV competition that swept the Chinese entertainment scene, Sisters Who Make Waves attempted to rebuke stereotypes of women over 30 as “leftover women.”

The show brought together female celebrities above the age of 30 (the oldest competitor was 52), and had them go through a series of challenges, culminating in a girl group formed by the final competitors.

Nothing But Thirty is just another example of a show that’s attempted to depict the realistic struggles of women in modern-day China.

More Chinese dramas that feature women — specifically, their struggles and the expectations that society places on them — are slated to be released in 2020.

Over the past few years, more attention has been focused on women’s rights in China. As feminism becomes an increasingly important topic of discussion in China, strongly facilitated by social media and not without controversy, companies are likely to hop on the bandwagon and continue producing shows that fall squarely in the ta shidai category, given the genre’s rising popularity.

Though we can’t expect every single show to perfectly, accurately, and realistically portray women’s struggles, the fact that more stories like these are being produced already helps bring such conversations into the mainstream. 

Hopefully, the trend of ta shidai shows is a sign that these issues won’t just be tackled on camera, but in real life as well. 

 
Read more about Chinese TV dramas here.
 

By Yin Lin Tan

 Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Yin Lin Tan is a Singapore-based writer and aspiring journalist specialized in culture and current affairs. She is particularly interested in exploring issues related to East Asia, with a special focus on China. Yin Lin can be reached at tylanin[at]gmail[dot]com.

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China Memes & Viral

Dutch Vlogger Discovers Her Boyfriend’s Photo on a Chinese TV Drama

Dutch vlogger Rianne Meijer was surprised to discover her boyfriend being somebody else’s lover in this Chinese television drama.

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The Dutch influencer Rianne Meijer has gone viral in the Netherlands and on Chinese social media after she posted a TikTok video in which she shared the discovery of her boyfriend’s photo in a Chinese TV drama.

“Remember this picture? This is a picture that I posted with my boyfriend a while ago,” Rianne says in the TikTok video, then showing a scene in Chinese TV drama in which a photoshopped photo of Rianne’s boyfriend is featured.

Although Rianne stood next to her boyfriend in the original photo, her face was replaced in the photoshopped edition featured on the Chinese TV drama.

“They look good together, it’s fine!” Rianne jokingly responded to the scene.

Rianne Meijer is an online influencer and YouTuber with some 1.5 million fans on her Instagram. She is known for often posting funny videos and photos, sometimes together with her boyfriend Roy.

The scene featuring Roy’s photo comes from the Chinese TV drama Summer Again (薄荷之夏), which premiered on iQiyi in the summer of 2021.

The scene shows a lady named Mi Ya (played by actress Li Borong 李柏蓉) talking about her relationship with a man named ‘Andre.’

On the Chinese social media site Weibo, many netizens found the incident “embarrassing” and did not understand why the staff would just steal someone’s portrait: “Couldn’t the production team even find a foreign guy to take a picture?”

Others also thought the incident was very funny: “This is the reality of our global village. You’d think nobody would find out, but it’s really not so secret.”

According to Rianne’s most recent Tiktok post update, the show’s production staff has since sent her an apology. She also writes it’s “all good,” adding: “They are so sweet and this gave us a good laugh.”

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Arts & Entertainment

Chinese Musician Song Dongye Canceled (Again) after Complaining about China’s Cancel Culture

Song Dongye was shut down by Weibo after airing his grievances at being shut out from China’s entertainment circles.

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Five years after being caught with drugs, Chinese singer Song Dongye went on Weibo to share his grievances on still being ‘canceled’ and asking for another chance to restart his career. Instead, he got criticized and blocked.

Chinese folk singer Song Dongye (宋冬野) has become a major topic on Chinese social media site Weibo this week after he posted a lengthy statement on his account airing his grievances regarding how he was shut out from China’s entertainment world after being caught with drugs.

In Song’s Weibo post of October 11 titled “I Need to Say Something” (“我需要说一些话”), the singer complained that one of his performances was canceled and that he has not been able to perform since he was detained for drug use five years ago.

The Beijing singer was scheduled to hold a concert in Chengdu on October 16th, but local authorities eventually canceled the show after receiving reports about Song being a drug addict.

According to Song, it is not the first time that one of his concerts is suddenly canceled for no apparent reason. In his post, the Beijing artist shared how disappointed he is that yet another performance was called off, even though it was previously approved and was organized in compliance with all strict regulations.

It seems that Song Dongye just cannot get rid of his tainted reputation.

Song Dongye

The 34-year-old Song Dongye started his career as a musician in 2009 and signed with the Modern Sky record label in 2012. One of his biggest hits is the 2013 song ‘Miss Dong’ (董小姐) (link), after which Song’s career further flourished.

Things went sour in 2016, when Song was arrested for smoking marijuana in Beijing after someone allegedly tipped off the police. Not long after news on his arrest made the rounds, Song himself posted a statement on his Weibo account on October 25th of 2016, apologizing to everyone for violating the law and promising to better himself.

Song is not the first Chinese celebrity to have been caught with drugs. There is an entire list of celebrities who were caught doing drugs, especially in the 2014-2016 years – including names such as Jaycee Chan, Kai Ko, and Zhang Mo.

In Song’s most recent Weibo post, the solo artist explains how his former drug abuse deeply affected him and his family, and that he has never touched drugs again since his ten-day prison sentence five years ago in 2016.

Song Donye’s lengthy Weibo post of October 11, in which he shared his grievances regarding still being ‘canceled’ five years after being arrested for drug use.

Despite the fact that Song complied with court orders and became an anti-drug advocate, he apparently is still not able to perform – even though the prescribed three-year ban on performing (in accordance with regulations provided by the Ministry of Culture) has officially ended two years ago.

The musician writes that he feels wronged. As a former drug abuser, he feels it was right for him to be punished, but he also says that drug users are actually the victims, claiming that drug trafficking is the real crime. Song argues that it is very difficult to be in the entertainment industry and that it is not easy to say no to drugs when you are down, depressed, and pressured.

In his Weibo post, the artist actually suggests he has been victimized in two ways: firstly, as a depressed artist lured into taking drugs, and second, as a canceled celebrity who keeps on being shut out from China’s entertainment circles.

“I can’t understand it, I’m confused,” Song writes: “I’ve violated the law, but I’ve been punished! I’ve been detained and then I also received five years of verbal abuse! I’ve been educated! I understand! I never messed up again! I got up again, and I changed! I became a better person! Is that still not enough for me to be able to make a living? Why? I’m not doing anything but playing some small offline gigs in order to get by! I’m just a singer-songwriter! What else do you want me to do? (..) Shouldn’t society give people who have broken the law another chance?”

Song concludes his post by saying that, regardless of the challenges he is facing, he will not give up on his work.

Song’s Post Backfires

Soon after Song Dongye posted his short essay on Weibo, thousands of reactions started flooding in. Many netizens did not feel sorry for the artist, but instead blamed him for “playing the victim.”

The issue triggered a major discussion on Chinese social media on whether or not artists with a bad reputation should be allowed back into the limelight.

A recent article by What’s on Weibo on 25 ‘tainted celebrities’ in China (25 ‘Tainted Celebrities’: What Happens When Chinese Entertainers Get Canceled?) shows that Chinese entertainers who previously got ‘canceled’ generally do not return to the big stage, either because they have simply fallen out of favor with most people or because they are being shunned and sidelined in the entertainment industry (or a combination of both).

Many people felt that Song Dongye was being a hypocrite, not just because they felt he was excusing his former drug use by saying drug traffickers are the real offenders, but also because Song allegedly did do multiple commercial shows over the past five years and has been actively setting up new businesses since his 2016 arrest.

For official media accounts, in the meantime, this apparently seemed to be a good moment to highlight their anti-drug informational posts.

State newspaper People’s Daily posted a series of photographs on October 12th featuring police officers who got injured while doing their work combating drug trafficking and drug use, stating that over thirty staff members of the law enforcement against drugs were killed since 2017.

The post’s message was clear: these Chinese officers in drug law enforcement were unable to get a second chance in life – why would Song, as a drug abuser, be allowed to get another chance to restart his career as a performer?

That idea resonated with many, who wrote: “We should have a zero-tolerance policy [towards drugs]. We can’t ever revive these police officers!”

Another image circulated on social media with the tagline “taking drugs and selling drugs is the same crime,” showing a musician offering money for drugs and a law enforcement officer being shot on the job (image below).

On that same day, Song’s Weibo account was temporarily suspended. The hashtag “Song Dongye’s Weibo Suspended” (#宋冬野微博被禁言#) received over 620 million views in the days following the ban.

Many people on Weibo share the view that those who chose to take illegal drugs for their own pleasure can never be a public figure again, earning money from commercial appearances.

Others wrote that Song should have never posted his essay at all since it only caused him to be labeled as a ‘tainted celebrity’ again, even though many people had already forgotten about his former drug use. They think that Song’s real problem hindering his future career now is not his 2016 offense, but his 2021 Weibo post.

Song Dongye’s post did not just affect him, it indirectly also affected other Chinese ‘tainted celebrities.’

A planned concert by Chinese singer Li Daimo (李代沫), a previous contestant of The Voice of China (中国好声音), was also canceled this week following the Song Dongye controversy.

Li Daimo continued his music career after his 2014 drug offense.

Li Daimo was arrested in 2014 for possession of drugs and was later sentenced to a fine and nine months in prison. After being released from prison, Li resumed his music career. Although his tainted past was still sometimes discussed on social media, he was one of the few artists who seemed to have made some sort of a comeback to the entertainment industry after such a major controversy.

The Song Dongye situation, however, also made people (and authorities) reflect on Li’s current career.

Over the past year, Chinese celebrities have become a target of authorities and state media have consistently been reporting on the importance of Chinese stars setting a good example for their fans.

But amid all controversy, there are also people who come to Song’s defense: “If an artist has been punished for three years, we should give people the opportunity to reappear. It might [even] be more beneficial to the anti-drug campaign.”

“I really like his songs,” one person wrote about Song: “But he did drugs, and I can’t forgive him for that.”

At this time, it is not clear when or if Song Dongye will be allowed to post on his Weibo account again. Although his Weibo page is still there, it currently says: “This account has temporarily been suspended for violating Weibo guidelines.” It is not clarified which specific guidelines Song violated with his post.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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