China Brands & Marketing
Chinese Consumers Indifferent to Diplomatic Spat Between China and Canada as “Canada Goose Boycott” Backlashes
Despite Canada-China tensions, the Canada Goose store in Beijing is faring well.
On December 28, Canada Goose opened its very first store in mainland China at a renowned Beijing shopping district, Sanlitun (三里屯), two weeks later than originally scheduled due to “ongoing construction.” The announcement of the delay came amidst growing tensions between China and Canada following the arrest of Huawei chief financial officer Meng Wanzhou in Vancouver on December 1.
The Canadian brand, known for its luxury winter jackets and parkas, has been facing great difficulties since the arrest, with its shares dropping 37 percent in value according to Reuters.
The company’s struggles have also received extensive coverage on Chinese social media. On Weibo, the hashtags “Canada Goose Value Crashing” (加拿大鹅暴跌) and “Canada Goose Mainland store opening canceled”(加拿大鹅内地开业取消) registered over 230 million and 170 million views, respectively, with some netizens calling for a boycott of the Canadian brand. The nationalist tabloid Global Times quoted ‘experts’ and ‘consumers’ in suggesting that “if Canada keeps detaining a senior Huawei executive in a complicit move to woo the US, the repudiation of Canadian goods will expand.”
However, no boycott materialized as the brand’s first Mainland store was packed with Chinese consumers on its opening day, to the point where store employees had to restrict entry, forcing many to wait over thirty minutes in -12oC temperatures.
To some, a most disheartening sight; to others, a mark of quality (The Beijinger).
The same Reuters article also revealed the store’s popularity was no one-day fad; three days after the opening, consumers were still having to queue for an hour.
“Why would I boycott an enterprise that didn’t do anything wrong?”
Such “unpatriotic” consumerism has not been ignored by Chinese netizens, prompting many to ask about the much-trumpeted boycott. This time, however, calls for a boycott were by and large dismissed, with some defending the unassailable right of consumption (“why would I boycott Canada Goose? If Meng Wanzhou can buy houses and a Canadian residence permit, why can’t I buy some Canadian clothes?”) while others questioned the validity of making a Canadian company responsible for the Canadian government’s action. (“Why would I boycott an enterprise that didn’t do anything wrong?”).
Unintended side-effects of patriotic shrilling for a boycott, namely increasing Canada Goose’s brand awareness among Chinese consumers, were also mocked by netizens. As one Weibo user wrote: “Before the boycott, my colleague had never heard of the brand. Now my colleague is rushing to the new store to buy something. The irony.”
More comic relief was provided by the self-mockery of some netizens who observed, tongue planted firmly in cheek, that they didn’t boycott the brand but neither did they go to the store – long queues hide the fact that luxury products remain unaffordable to the vast majority of the Chinese people.
“Young people driven by fashion tastes, not politics.”
All this accords with the prediction made by some pundits that the boycott would quickly blow over as the biggest buyers of the products in China are young people “driven by fashion tastes, not politics”.
The numbers also show the slump in share value preceding the store opening was not fatal: On Monday 31, Canada Goose’s stocks registered a 6 percent increase from the previous week.
Are Chinese consumers less patriotic than in the past? After all, Canada Goose’s success is a marked contrast to the concerted effort Chinese consumers made to boycott South Korean products during the THAAD dispute between China and South Korea that began in September 2017 and lasted a whole year before a truce was called.
Perhaps luxury is patriotism’s kryptonite; perhaps Canadian ambassadors of Chinese culture like entertainer Mark Rowswell, the first foreigner to ever perform comedy for a Chinese audience in Mandarin, have made netizens subconsciously more tolerant of the Canadian government. Whatever the reason, this whole episode shows that Chinese public opinion is not always boringly predictable and subservient to the Chinese state.
By Gabi Verberg, edited by Eduardo Baptista
Contributions by Miranda Barnes
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China Brands & Marketing
About Lipstick King’s Comeback and His ‘Mysterious’ Disappearance
After Li Jiaqi’s return to livestreaming, the ‘tank cake incident’ has become the elephant in the room on social media.
He is known as Austin Li, Lipstick King, or Lipstick Brother, but most of all he is known as one of China’s most successful e-commerce livestreaming hosts.
After being offline for over 100 days, Li Jiaqi (李佳琦) finally came back and did a livestreaming session on September 20th, attracting over 60 million viewers and selling over $17 million in products.
The 30-year-old beauty influencer, a former L’Oreal beauty consultant, rose to fame in 2017 after he became a successful livestreamer focusing on lipstick and other beauty products.
Li broke several records during his live streaming career. In 2018, he broke the Guinness World Record for “the most lipstick applications in 30 seconds.” He once sold 15000 lipsticks in 5 minutes, and also managed to apply 380 different lipsticks in another seven-hour live stream session. Li made international headlines in 2021 when he sold $1.9 billion in goods during a 12-hour-long promotion livestream for Alibaba’s shopping festival.
But during a Taobao livestream on June 3rd of this year, something peculiar happened. After Li Jiaqi and his co-host introduced an interestingly shaped chocolate cake – which seemed to resemble a tank, – a male assistant in the back mentioned something about the sound of shooting coming from a tank (“坦克突突”).
Although Li Jiaqi and the others laughed about the comment, Li also seemed a bit unsure and the woman next to him then said: “Stay tuned for 23:00 to see if Li Jiaqi and I will still be in this position.”
The session then suddenly stopped, and at 23:38 that night Li wrote on Weibo that the channel was experiencing some “technical problems.”
But those “technical problems” lasted, and Li did not come back. His June 3rd post about the technical problems would be the last one on his Weibo account for the months to come.
The ‘cake tank incident’ (坦克蛋糕事件) occurred on the night before June 4, the 33rd anniversary of the violent crackdown of the Tiananmen student demonstrations. The iconic image of the so-called ‘tank man‘ blocking the tanks at Tiananmen has become world famous and is censored on China’s internet. The control of information flows is especially strict before and on June 4, making Li’s ‘tank cake incident’ all the more controversial.
But no official media nor the official Li Jiaqi accounts acknowledged the tank cake incident, and his absence remained unexplained. Meanwhile, there was a silent acknowledgment among netizens that the reason Li was not coming online anymore was related to the ‘tank cake incident.’
During Li’s long hiatus, fans flocked to his Weibo page where they left thousands of messages.
“I’m afraid people have been plotting against you,” many commenters wrote, suggesting that the cake was deliberately introduced by someone else during the livestream as a way to commemorate June 4.
Many fans also expressed their appreciation of Li, saying how watching his streams helped them cope with depression or cheered them up during hard times. “What would we do without you?” some wrote. Even after 80 days without Li Jiaqi’s livestreams, people still commented: “I am waiting for you every day.”
On September 21st, Li Jiaqi finally – and somewhat quietly – returned and some people said they were moved to see their lipstick hero return to the livestream scene.
Although many were overjoyed with Li’s return, it also triggered more conversations on why he had disappeared and what happened to him during the 3+ months of absence. “He talked about a sensitive topic,” one commenter said when a Weibo user asked about Li’s disappearance.
One self-media accountpublished a video titled “Li Jiaqi has returned.” The voiceover repeatedly asks why Li would have disappeared and even speculates about what might have caused it, without once mentioning the tank cake.
“This cracks me up,” one commenter wrote: “On the outside we all know what’s going on, on the inside there’s no information whatsoever.”
“It’s tacit mutual understanding,” some wrote. “It’s the elephant in the room,” others said.
Some people, however, did not care about discussing Li’s disappearance at all anymore and just expressed joy about seeing him again: “It’s like seeing a good friend after being apart for a long time.”
By Manya Koetse
Elements in the featured image by @karishea and @kaffeebart.
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China and Covid19
Happiest Lockdown in China: Guests Undergo Mandatory Quarantine at Shanghai Disneyland Hotel
“I wish I could be quarantined at Disney too!” The Shanghai Disney hotel apparently is the happiest place to get locked in.
While many cities across China are experiencing new (partial) lockdowns and millions of people are confined to their homes, there was also a group of people that had to undergo mandatory quarantine at a very special place: the Shanghai Disneyland Hotel.
On September 7, social media posts started surfacing online from people who said they were required to quarantine while they were at the Shanghai Disneyland hotel. Disneyland reportedly had received a notification from the local health authorities that a visitor who previously stayed at the Disneyland hotel was found to be a close contact of a newly confirmed Covid case.
In line with the Center for Disease Control requirements, Disney created a ‘closed loop system’ by locking in all hotel residents and staff members and doing daily Covid tests. While the Disneyland theme park was open as usual, the hotel became a temporary isolation site where people’s health would be monitored for the next few days while all staff members would also be screened.
During their mandatory quarantine, guests stayed at the hotel for free and did not need to pay for their rooms. Room prices at the Shanghai Disneyland hotel start at around 3000 yuan/night ($433).
Some guests shared photos of their Disneyland quarantine stay on social media, showing how Disney staff provided them with free breakfast, lunch, a surprise afternoon tea, delicious dinner, fun snacks, and Disney toys and stickers.
On the Little Red Book (Xiaohongshu) app, one Shanghai Disney visitor (nickname @恶霸小提莫) wrote: “We have three meals a day, there is both Chinese and Western-style breakfast, we also get afternoon tea and desserts, they have shrimp, beef, scallops, drinks, French macarons, yogurt, ice cream, and much more. We watched so many Disney movies for free. We are given so many little gifts, they brought us gifts twice today as they also brought us toy figures at night. We watch the fireworks from our windows every night at 8.30 pm. Although we weren’t allowed to go out, we really had a pleasant stay.”
Another Disney guest named Zoea (Xiaohongshu ID: yiya0313) also shared many photos of the mandatory quarantine and wrote: “When the staff knocked on the door to tell me they were bringing dinner, I even wondered how it was possible that they brought food again. Afternoon tea during quarantine, can you believe it? And fruit before dinner? And midnight snacks brought to us after dinner? And it was so nice to watch all the Disney movies on tv. Disney really is the most magical place.”
“I’m just so happy,” another locked-in Disney guest posted on social media, sharing pictures of Mickey Mouse cakes.
Other guests also posted about their experiences on social media. “They probably feared we would get bored so they brought us glue, stickers, and painting brushes, the kids loved it and so did we!”
Reading about the happy quarantine at Disney, many Weibo users responded that they envied the guests, writing: “I wish I could be quarantined at Disney too.”
“I need to find a way to get in, too,” others wrote.
Earlier this year, one Chinese woman shared her story of being quarantined inside a hotpot restaurant for three days. Although many people also envied the woman, who could eat all she wanted during her stay, she later said she felt like she had enough hotpot for the rest of her life.
By Manya Koetse
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mikehunt
January 3, 2019 at 6:02 pm
1. there was no orgainsed boycott. if they want to boycott, get 100 protesters to stand outside the store and block entry into store. that’s how you organise a boycott.
Arnout
January 4, 2019 at 8:08 am
The Canadian entertainer you are referring to is Mark Rowswell, not Roswell. https://en.wikipedia.org/wiki/Dashan