Connect with us

China Insight

Weilong’s “Patriotic Spicy Sticks” Become Internet Hit In Lotte Boycott

Weilong’s ‘spicy sticks’ (辣条) have been declared a national snack since their boycott of Lotte. Snacking away has never felt more noble.

Manya Koetse

Published

on

As the Lotte Group has come under fire in China due to a conflict over the installment of the controversial US anti-missile system on a golf course owned by Lotte, Chinese companies show their patriotism by boycotting the South Korean conglomerate. For Chinese snack brand Weilong, the boycott seems like a smart strategy: their ‘spicy sticks’ (辣条) are now declared a ‘national snack’ on Weibo.

A Chinese large-scale boycott of South Korea’s Lotte Group (乐天集团) is in full swing since the retail giant agreed to provide land to the controversial THAAD (萨德) anti-missile system on Monday.

The American THAAD (Terminal High Altitude Area Defence) system will be placed on grounds that are part of a golf course owned by the Lotte Group in Seongju.

Chinese state media have responded with anger to the deal, as THAAD is perceived as a threat to China’s security. The deployment of the missile system comes at a time of growing nuclear threat from Pyongyang.

The Lotte conglomerate engages in diverse industries in China, including candy manufacturing, entertainment, beverages, and more. In China, Lotte has more than 80 ‘Lotte Mart’ (乐天玛特) supermarkets.

Lotte Mart supermarket in China.

The brand Lotte (乐天) has been a top trending topic on Chinese social media over the past week. Its Chinese site was hacked one day after it signed the deal for the placement of the defense system on its land.

A large-scale boycott of Lotte products has followed. Big e-commerce site JD.com has now removed the Lotte shopping site from its platform.

 

WEILONG’S ‘PATRIOTIC’ HOT STICKS

“I will never eat spicy snacks by any other brand than Weilong”

 

On Wednesday, Chinese food product brand Weilong (@卫龙食品), that produces ‘hot stick’ (辣条) snacks, announced on its Weibo account that it would no longer supply its products to Lotte supermarkets nationwide, and that it would cancel any future cooperations.

As a consequence, shelves ran empty of Weilong products at Lotte supermarkets; the pictures were shared thousands of times on Weibo, where netizens praised Weilong’s patriotism.

Empty shelves: Chinese company Weilong takes their products out of Lotte supermarkets.

Other brands followed and showed their support on Weibo by replying on the Weilong announcement. Taodo snacks (@淘豆) replied to Weilong that it had also taken all Lotte products out of its website.

Other companies show their support for Weilong on Weibo in boycotting Lotte.

Other Chinese companies, including Xiaomi (@小米主题), Yizi Job (@椅子网), Malan Mount (@马栏山苹果酒), Little Pig Rentals (@小猪短租网), and many others all expressed their support for the Lotte boycott.

For Weilong, the boycott turned out to be a smart marketing strategy, as the brand is now greatly gaining in popularity because of it. Many netizens state they will buy and eat Weilong hot sticks today as a patriotic act to show their support of the boycott.

Spicy snacks produced by Weilong.

“I will never eat spicy snacks by any other brand than Weilong,” (“以后辣条 我只吃卫龙”) many netizens say.

Range of Wulong spicy snack products.

Commenters describe the Weilong brand as “loyal”, “genuine”, and declare Weilong’s “hot sticks” as the “national hot snack” or the “nation-loving hot sticks” (爱国辣条).

 

BLINDLY BOYCOTTING

“Is this still a rational way to show your patriotism?”

 

The majority of Weibo netizens fully support the boycott campaign, saying: “China strikes back! Fully boycott Lotte!”

They swear not to buy any more Lotte products, and some people post pictures of their broken Lotte customer cards.

Weibo netizens post photos of their broken Lotte customer cards.

There are also people who have taken their protest to the streets, such as in Yancheng in Jiangsu, where they call for a boycott of Lotte supermarkets.

Yancheng protest against Lotte.

But some netizens also question the boycott. “Is this still a rational way to show your patriotism?”, one Weibo user asks.

“Do you all even understand what THAAD (萨德) actually is?”, another person wonders.

Other people also ask why the Lotte Group is targeted instead of American companies. “Why don’t we boycott General Motors or Ford? Isn’t THAAD American?”, they say.

But for Chinese companies, following the Lotte boycott campaign seems like the right choice to improve their brand image. Electronics brand Pisen writes: “Brother Weilong has set the right example for us. As another national business, Pisen salutes you!” (“卫龙兄弟,好样的。同为民族企业,品胜为你点个大赞”).

In the meantime, Chinese official newspaper People’s Daily has also praised Weilong for boycotting Lotte. A post dedicated to the event on Weibo has now been shared over 19000 times.

The heightened popularity of Weilong snacks is likely to continue for some time to come. “Of course I will choose to eat Weilong Hot Sticks!”, many people say. Snacking away has never felt more noble.

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

image_print

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

Advertisement
1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Insight

Exchange Student to Be Deported from China for Harassing Young Woman at University

An exchange student studying at the Hebei University of Engineering has been expelled and will soon be deported after harassing a female student.

Manya Koetse

Published

on

An exchange student from Pakistan who was studying at the Hebei University of Engineering (河北工程大学) has been expelled and detained after harassing a female student at the same university.

The incident, that is attracting much attention on Chinese social media this week, adds to the wave of recent controversies over the behavior and status of overseas students in mainland China.

On July 31, a female student at the Hebei university filed a police report against a Pakistani student who allegedly harassed her and attempted to forcefully kiss her and touch her breasts.

Screenshots of a supposed WeChat conversation between the exchange student and the female student, in which the man apologizes and claims the interaction is a “requirement for friendship,” are being shared on social media.

According to various reports, the police initially tried to mediate between the two students, which the female student refused.

Together with the school principal, the police then further investigated the case and found ample evidence of harassment after examining the university’s surveillance system.

On August 1st, the Hebei University of Engineering announced that they had expelled the student and that he will be deported from China. The announcement received more than 14,000 reactions and 150,000 ‘likes’ on Weibo.

The student is now detained at the local Public Security Bureau and is awaiting his deportation.

A photo of two officers together with a man in front of the detention center in Handan is circulating on social media in relation to this incident.

At time of writing, the hashtag page “Exchange Student to Be Deported after Molesting Female Student” (#留学生猥亵女学生将被遣送出境#) has been viewed over 310 million times on Weibo.

Among thousands of reactions, there are many who praise the Hebei university for supporting the female student after she reported the exchange student to the police.

“This may not be the best university, but at least they stand behind their students!”, some say, with others calling the university “awesome.”

Many say that the Hebei university should serve as an example for other Chinese universities to follow, with Shandong University being specifically mentioned by Weibo users.

Shandong University was widely criticized earlier this summer for its “buddy exchange program,” which was accused of being a way to arrange Chinese “girlfriends” for male foreign students.

Another incident that is mentioned in relation to this trending story is that of an exchange student who displayed aggressive behavior towards a Chinese police officer in July of this year. The student was not punished for his actions, which sparked anger on Chinese social media.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

image_print
Continue Reading

China Insight

“Bolt from the Blue”: Mainland Tourists Can No Longer Independently Travel to Taiwan

Chinese tourists who were planning a solo trip to Taiwan are out of luck.

Manya Koetse

Published

on

Starting from August 1st, 2019, mainland residents can no longer individually travel to Taiwan for tourism purposes, and can only visit the island with a pre-approved travel group until further notice. The news has become top trending on Chinese social media.

After Chinese authorities announced on July 31st that China will stop issuing individual travel permits for mainland residents visiting Taiwan, the topic became one of the most-discussed topics on social media this week.

China’s Ministry of Culture and Tourism stated on its website that independent travel to Taiwan will be suspended from August 1st “in view of the current cross-strait situation.”

The brief statement announcing the ban.

State media outlet Global Times writes that the individual travel suspension is a result of “repeated provocative actions by the Tsai Ing-wen administration and secessionist forces on the island.”

Taipei Times explained the move as “another attempt to isolate Taiwan in the hope of spoiling President Tsai Ing-wen’s re-election chances.” Taiwan will hold its presidential elections in January 2020.

On Wednesday night local time, hashtags relating to the individual travel ban had gathered millions of views and comments on Sina Weibo.

 

ROC Restrictions for Mainland Travelers

 

Tourists from mainland China face restrictions when traveling to Taiwan, Republic of China (ROC), and must hold a travel permit to visit.

In July of 2008, PRC passport holders were first legally allowed to visit Taiwan for tourism purposes, but only if they joined a pre-approved group tour organized by a selected travel agency.

In 2011, these rules were relaxed after Taiwanese and mainland authorities agreed on a trial to allow mainland residents visiting Taiwan as individual tourists.

Under the terms of that ‘trial,’ mainland residents from 47 cities could apply for individual entry permits to Taiwan. These cities included places such as Beijing, Tianjin, Shanghai, Harbin, Xiamen, and others.

With Wednesday’s statement, that program is currently put on hold. According to Focus Taiwan, this is the first time Beijing authorities have banned individual travelers from visiting Taiwan since June 2011.

Mainland tourists who want to visit Taiwan will now have to go back to joining tour groups again.

The Taiwanese tourism industry relies heavily on Chinese tourists. In 2015, the year before Taiwan President Tsai Ing-wen was elected, 4.2 million mainlanders visited the island, making up 40 percent of all tourists.

 

“A Bolt From the Blue”

 

On Weibo, the “Taiwan Individual Travel” account, an information channel for tourists, called the ban “a bolt from the blue” and said that it is unclear how long the restrictions will last: “We just hope that it is temporary.”

The post received over 11,500 comments from netizens, many of whom are confused about the ban and concerned on how it will affect their personal travel plans.

“I already received my permit, can I still go?” many wondered.

According to the China International Travel Service, mainland travelers with permits issued before August 1st can still go on their planned individual trips.

In a Weibo poll answered by more than 210,000 social media users, state media outlet China Daily asked people if they would still consider visiting Taiwan after the restrictions on individual travel permits.

The China Daily poll.

While more than 10 percent indicated they would be willing to join a tour group and still visit, a staggering 89,5 percent indicated they preferred free traveling and would not go at all.

“I will go once [the mainland and Taiwan are] unified,” some popular comments said.

Discussions over the ongoing Taiwan Strait Issue often flare up on Chinese social media. In August of 2018 for example, Taipei-born actress Vivian Sung ignited a storm of criticism on Weibo for a comment she made about Taiwan being her “favorite country.”

Last November, Taipei’s Golden Horse Film Festival was overclouded by controversy due to a speech about Taiwan independence (read here). Chinese state media responded to the issue by promoting the hashtags “China Can’t Become Smaller” and “Not Even a Bit Can Be Removed from China” (#中国一点都不能少#).

“Not Even a Bit Can Be Removed from China” propaganda images spread by People’s Daily.

Earlier this year, many Chinese netizens were furious to discover that the super popular Taiwanese online game Devotion contained secret insults toward President Xi Jinping.

Although big discussions on the current Taiwan travel ban are filtered on Chinese social media, there are still some smaller threads where Weibo users are speculating about the reasons behind the move.

Some blame Taiwan leader Tsai Ing-wen, and see the latest travel measures as a way for Beijing to economically impact the island’s tourism industry to influence upcoming elections.

Others argue that the current ban is more of a “protective measure,” to make sure Chinese travelers who individually roam Taiwan will not be influenced by its election campaigns and media.

Then there are also those who think the entire issue is all about the ongoing Hong Kong protests.

Responses are overall very mixed. Although there are netizens supporting the solo travel ban, there are also those who think the measure will have an ‘opposite effect’ of that desired.

Although Weibo is mostly popular in mainland China, the social media platform is also used by Taiwanese netizens.

“I heard many of our Taiwanese online friends are happy to hear the news [about the travel restrictions]. Finally, this is something that cross-strait netizens can agree on!” one popular Beijing blogger (@地瓜熊老六) writes, sharing an online meme that shows Taiwanese scenery with the line ‘Welcome to Taiwan, without Chinese.’

Still, there are also many Weibo users who want to visit Taiwan by themselves and are just concerned about the practicalities: “So, when do you think I will be able to visit again?”

“I was just preparing to go and visit Taiwan,” one commenter writes, posting a crying emoji: “Nevertheless, I will still support China in this.”

By Manya Koetse , with contributions from Miranda Barnes

Featured image: Photo by Vernon Raineil Cenzon

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

image_print
Continue Reading
Advertisement
Advertisement

Support What’s on Weibo

If you enjoy What’s on Weibo and support the way we report the latest trends in China, you could consider becoming a What's on Weibo patron:
Donate

Facebook

Instagram

Advertisement

Contribute

Got any tips? Suggestions? Or want to become a contributor? Email us as at info@whatsonweibo.com.

Popular Reads