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“One Step Forward for Germany, One Step Back for China” – Weibo Discussions on Homosexuality

On June 30, two important moments happened for gay emancipation – one is called “a step forward”, the other “a step backward.”

Manya Koetse

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Photo by Peter Hershey/Unsplash.

The June 30 concurrence of Germany legislating same-sex marriage and China banning “displays of homosexuality” in online videos, has triggered heated discussions on Chinese social media. Many Chinese express bittersweet feelings, saying that Germany’s ‘step forward’ makes it clear that China is going ‘backward’ when it comes to societal attitudes toward homosexuality.

On the same day that same-sex marriage was legalized in Germany, Chinese regulators issued new criteria for online programs that classify homosexuality as an “abnormal sexual relationship.”

According to the new regulations that were released on Friday, online videos in mainland China can no longer portray “abnormal sexual relations,” listing homosexuality together with incest and sexual abuse.

 

“It won’t be long before our voice will be gone from Weibo. If we disappear, we hope you won’t give up.”

 

The new criteria drew a lot of criticism on social media. Many Chinese LGBT groups, including Comrade’s Voice (@同志之声: ‘comrade’- tóngzhì – is a common way to refer to gays), denounced how Chinese regulators represented homosexuality. Comrade’s Voice even made a public plea, asking the regulators to correct their “errors,” as they are “harmful to China’s LGBT community.”

Their Weibo post received over 23330 comments and 90000 shares within 24 hours. The post has since been locked for further comments.

LGBT group “Comrade’s Voice” denounced the new rules on Weibo.

On July 1st, Comrade’s Voice wrote that their options for posting and commenting on Weibo had become limited, and that there were indications their account, which has over 160670 followers, might soon be closed by online regulators.

“We want to thank everyone for making Comrade’s Voice such a powerful voice since it came into being in 2009. Our [recent] post received over 80.000 shares (..), we thank you for your courageous voices. The post has now been disabled for commenting and sharing. As we’ve seen with others, it won’t be long before our voice will be gone from Weibo. If we disappear, we hope you will not give up on any opportunity to let your voices be heard. Equal rights don’t come dropping from the sky. Please be kind-hearted and loving, please stay positive about the future. Our work won’t stop (..). Our existence is in your hands.”

Many commenters showed their support. One woman wrote: “As a mother, I won’t stop fighting – my child has the right to choose whoever she wants to love when she grows up.”

 

“I love men! I am guilty! I am at fault! I am inhumane!”

 

As news of the new criteria went viral on Chinese social media, news of the legalization of gay marriage in Germany also made headlines – only adding more fuel to the fire.

“I just don’t know how to respond to this,” one female netizen wrote: “I see both of these news items together in the list of trending topics,.. one about Germany’s gay marriage legalization, and the other about Chinese censorship of displays of homosexuality,..”

Caijing about the German legalization of same-sex marriage on Weibo – soon attracting thousands of comments.

“The opposite of this progress is what is happening in China,” one person responded with a broken heart emoticon.

Others also pointed out that while Germany is going a step forward, China is going a step backwards (“一个在进步 一个在倒退”), especially now that online censorship has been sharpened. One person wrote:

“Why don’t we just go back to dynastic rule?1 (..) Love for the country and love for the Party is not the same thing. I love China dearly. But now I can’t do anything but helplessly look how she is being pestered. The 404 error pages just keep coming. The Hou Liang Ping case2, the Chinese table tennis team3, the Shanghai Nanjing West street incident4, etc etc. Is 2017 the year that things are going downhill? It is not that we do not love our country, but our country does not love us.”

Another male netizen wrote:

“I love men! I am guilty! I am at fault! I am inhumane! I will wear the dunce cap (高帽子) and the horizontal banner, so that all the people can criticize and humiliate me!”5

In large numbers, Weibo netizens applauded Germany’s new law and expressed their support for China’s gay community. “I am not gay, but I am rooting for you,” many said.

“Thank you all for raising your voices for the gay community. I know that the majority of people are heterosexual, but the fact that you are supportive gives us great courage,” one 21-year-old netizen wrote.

 

“In reality, there are still many people in society who cannot accept gays.”

 

“In Taiwan, gay marriage is legalized. In Germany , gay marriage is legalized. In China, homosexuality is ‘abonormal sexual behavior’,” some commenters wrote.

Many jokingly said that China might as well go back to the times when men wore a braided queue and women had their feet bound.

Although the vast majority of people on Weibo speak out in support of the LGBT community, there are also people who point out that these supportive voices on social media do not necessarily reflect the reality. He writes: “Online, you see how the majority of people here feel about homosexuality, but in reality, there are still many people in society who cannot accept gays. As for me, I would already be very happy if my family could accept my sexual orientation.”

But today, rainbow flags are ubiquitous on Weibo and anti-gay comments are difficult to find. Virtually all commenters seem to agree that defining homosexuality as an “abnormality” along with incest and perversity, on the same day that Germany becomes the 23rd country to legalise gay maririage, is a step back for China.

One Weibo blogger by the name of TangTang posted on July 1st:

“I oppose the new online regulations.
1. Please tell me what freedom of speech is, because is this what it’s supposed to be?
2. I am not homosexual, but I will defend to the death the rights of gay people.
3. I will wait and see when this post gets deleted.”

By Manya Koetse

1*”现在的中国 要不把辫子留起来吧” Freely translated. Commenter literally says “how about we bring back the braids,” referring to the common hairstyle of the Qing dynasty. The braided queue was also a sign of repression.
2 This is about allegations of sexual abuse at Beijing Film Academy: https://www.hongkongfp.com/2017/06/13/social-media-users-fight-back-weibo-censors-allegations-sexual-abuse-beijing-film-academy/
3 About the turmoil in the national table tennis team: https://chinadigitaltimes.net/2017/06/minitrue-quiet-top-players-ping-pong-protest/
4 East Nanjing Road protest over housing crackdown: http://shanghaiist.com/2017/06/12/shanghai-property-protest.php
5Practice during Cultural Revolution: http://www.bbc.com/news/world-asia-china-19807561

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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    Amy Yu

    March 16, 2018 at 6:57 am

    I find the grip of censorship and influence that Chinese Communist Party can have over the media of our country to be quite shocking, and this is evidence that we have not come as far as we have thought for our freedom and rights of expression. Just as propaganda has served this party for centuries in maintain a strong grip on power in our country, this form of censorship is undermining intellect and freedom of the people of China by limiting one of the truest forms of expression in the 21st century – social media. This should be a place for people to be themselves and express what they believe in, not opportunity for powers in our country to show control over us. It is ironic that this occur on same day that Germany joined 22 other countries in legalising gay marriage and if you ask me, this is strong evidence that China is not only moving backwards, but is afraid of moving forwards. To try and stop LGBTQ movement in China, they have used the tool that has manipulated people of this country for such a long time – censorship.
    To me, this whole incident makes one thing clear. Sure, there is more information and expression available for Chinese people through social media than there had been before. On the surface, this seems like large leap forward for our people and freedom of choice and expression that we hold. However, when we look deeper, it become clear that this information and the freedom that people think they have for exploring it simply makes it easier to sensor and guide what people know. More information does not always mean we receive fair account of information or even detailed account of events of happenings in the world. It simply makes it easier for government and powers of censorship to have big influence and manipulation on what we know and also they can manage the information that we receive.
    I see this as sad time for Chinese media because this incident show that we do not have any control of our media and anything can be taken away from us in an instant. Evidence of this is not just in banning of homosexual images and videos, but also in locking and closing of accounts that argue against this act. For all work that has happened to allow freedom of expression in China since at least 1980s, this incident is very sad reminder for us that freedom of expression and choice we hold is only useful if government allows it.

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Weibo Watch: Telling China’s Stories Wrong

“Quick, give me a ‘like’ so I can get my credit score up.”

Manya Koetse

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PREMIUM NEWSLETTER | ISSUE #29

 

This week’s newsletter:

◼︎ 1. Editor’s Note – Telling China’s Stories Wrong
◼︎ 2. What’s New and Noteworthy – A closer look at the featured stories
◼︎ 3. What’s Trending – Hot highlights
◼︎ 4. What’s On Screen – Top TV Shows to watch
◼︎ 5. What’s Remarkable – Wang Wenbin said “farewell”
◼︎ 6. What’s Popular – Versace’s new brand ambassador
◼︎ 7. What’s Memorable – The social media spectacle of the military drills
◼︎ 8. Weibo Word of the Week – “Back to the root”

 

Dear Reader,

 

This week, various English-language newspapers featured noteworthy headlines about a new Chinese chatbot launched on Monday.

The South China Morning Post appears to have been the first English-language newspaper to report on Tuesday that “China rolls out a large language model AI based on Xi Jinping Thought.”

Barely a day later, others started popping up like mushrooms. “China’s latest answer to OpenAI is Chat Xi PT,” headlined the Financial Times, writing: “Beijing’s latest attempt to control how artificial intelligence informs Chinese internet users has been rolled out as a chatbot trained on the thoughts of President Xi Jinping.”

These articles suggested that China had developed a new chatbot to counter free speech and create a Chinese rival to OpenAI’s ChatGPT.

“China chat bot trained to think like Xi Jinping,” the headline by Asia Financial reads. Other news sites featured similar ones: “Meet Chat Xi PT, the new AI chatbot that gives answers based on the Chinese president’s thinking,” and “What next? Kim-Jong-AI?”

The actual story is far less sensational. In reality, there is no Xi Jinping chatbot, no Chinese ‘Chat-GPT’ trained on his thoughts, and it’s untrue that the only Chinese version of a ChatGPT-like application would be run by the Party.

In our latest article here, we explain the true story behind the application, which is essentially an AI tool for people working or doing research in the field of Chinese cybersecurity and online information.

The name of the application is not ‘Chat Xi PT’ but the ‘Cyberspace Information Research Large Model Application,’ which is based on domestically available pre-trained language models and sources from seven major specialty knowledge bases, including one on ‘Xi Jinping Thought on Socialism’, the corpus of political and economic ideas/theory developed by Xi Jinping which was incorporated into the Party Constitution in 2017.

 
Chinese Whispers
 

Over the years, I’ve observed how stories like these seep into the English-language media landscape and take on a life of their own, spreading like wildfire until it’s nearly impossible to correct misconceptions. It’s almost like the game “Chinese Whispers,” where a message is passed around in whispers, often resulting in a completely distorted version of the original.

The English-language news discourse on China’s Social Credit System is a prime example of this game. The Social Credit System became a prominent news topic in the West since 2017, and reports like this one by abc.net.au made sure that Orwellian stories about “personal scorecards” and dystopian nightmares popped up in every newspaper until people outside of China actually started believing they were true.

Unfounded reports about the Social Credit System became so rampant that even sources usually known for sticking to the facts got it wrong. Another time, one American news outlet reported that China’s Social Credit System was now tracking people eating dinner at Haidilao in Canada, creating a bizarre mix of credit scores and Chinese hotpot.

To this day, scholars like Jeremy Daum and Vincent Brussee are busy refuting the claims made in numerous articles and telling the actual realities of the Social Credit System, which, spoiler alert, is far less dramatic than the gloomy sci-fi headlines suggest. (Read more on social credit here).

How do journalists get it so wrong? It’s likely a combination of factors. In Dutch, we say, “to hear the bell toll but not know where the clapper hangs,” meaning someone has heard of something but doesn’t know the specifics. They report on something they’ve read but misunderstand and conflate things, leading to grossly inaccurate articles. For example, some reporters apparently believed ‘Chat Xi PT’ was the actual recent application’s name and that ‘Xi Jinping Thought’ referred to Xi’s private thoughts rather than a body of theories. Similarly, the Social Credit stories perpetuated the false claim that China has a centralized database where every citizen gets a ‘score’ based on their behavior.

But there’s more to it. The news media industry is tough, and some publications need clickbaity articles to attract readership. While stories about dystopian camera systems and Xi Jinping chatbots are popular, few would care about the launch of China’s “Cyberspace Information Research Large Model Application” (which is why this story is attracting zero attention in China).

Moreover, these China stories resonate with fears people in the US and Europe have about extensive digital surveillance and omnipresent technology in their own societies, as noted by Jeremy Daum in various interviews. These fears are intensified by the ongoing discourse about a ‘US vs China AI war,’ leading to exaggerated perceptions of China’s capabilities.

 
Telling China’s stories well
 

Under Xi Jinping, the idea of “telling China’s stories well” became a key task in foreign policy and news reporting to enhance China’s international image and strengthen its global influence through external propaganda.

This initiative includes creating (news) stories and narratives that align with Party goals; highlighting Chinese accomplishments, promoting the “Chinese dream,” showcasing traditional Chinese culture, presenting China’s rise as beneficial for global cooperation, and countering Western negative coverage of China.

The inaccurate and often sensationalized stories we see about China are problematic in many ways. They not only reflect biases and laziness among reporters and demonstrate tendencies to project worries onto China’s emergence as an AI powerhouse, they also increase misconceptions about the factual stories that need to be told. In doing so, they inadvertently strengthen China’s efforts to control its narrative and tell China’s stories “well” by making it so easy to discredit those who are telling China’s stories “wrong.”

At the same time, these stories fuel anti-Western sentiment on Chinese social media. Bloggers use these exaggerated accounts as evidence of foreign hostility toward China.

Sometimes, however, it also leads to some online banter about ‘silly foreigners’ buying into bogus stories. One popular Weibo post that received thousands of likes said:

There’s this online rumor which some foreigners believe, that China operates this system of “credit points” similar to Sesame Credit and that everyone’s closely monitored. If you behave badly, points will be deducted, and if your score’s too low, you’ll be locked up, and that and these “credit points” can be transferred to each other.

One top commenter responded:

Oh my god, this is just too funny hahaha! Quick, give me a ‘like’ so I can get my credit score up.”

Even ‘Chat Xi PT’ couldn’t dream this stuff up.

Best,
Manya

 

A closer look at the featured stories

1: About that story | This is the write-up I did this week about the ‘Xi Jinping chatbot’ following the many English-language media reports. It includes a full translation of the Chinese text the reports were based on and some key takeaways.

Read more
 

2: ‘One China’ Campaign 2.0 | Following the inauguration of Taiwanese president Lai Ching-te and China’s military exercises, Taiwan has been a trending topic on Chinese social media all week. Within a single day, the hashtag ‘Taiwan must return’ received a staggering 2.4 billion views on Weibo. Read all about China’s intensified social media propaganda campaign here.

Read more
 

3: “Retaliate against Society” | Earlier this week, a tragic stabbing incident at Mingde Primary School in Wenfang Town, Guixi City, Jiangxi, went viral on Weibo. The suspect, a 45-year-old local woman, was detained by police after attacking innocent people, including children, with a fruit knife, resulting in two fatalities.

Read more
 

 

What’s Trending

A recap of hot highlights

  • MONDAY 20 MAY
    • The tragic story behind the recent suicide of a 21-year-old Chinese gamer nicknamed ‘Fat Cat’ went viral earlier this month, touching upon broader societal issues from unfair gender dynamics to businesses taking advantage of grieving internet users.
    • The story went viral once again this week after local authorities issued a lengthy report to clarify the timeline of events and details surrounding the death of “Fat Cat,” which, among other conclusions, stated that there was no illegal fraud involved in the relationship that supposedly drove “Fat Cat” to his suicide. Read more here.
  •  

  • TUESDAY 21 MAY
    • Just a day after a woman attacked various people, including children, at a primary school in Guixi, another knife attack went trending on Tuesday.
    • The incident happened In Zigong, Sichuan, when a 52-year-old man assaulted a bus driver and a passenger with a knife after supposedly “suffering a seizure” on the bus. The man has been detained and the case is currently under investigation by local authorities. The two victims have been hospitalized and are not in critical condition.
  •  

  • WEDNESDAY 22 MAY
    • The social media accounts of three prominent Chinese influencers known for flaunting their wealth were blocked and banned from Douyin, Weibo, and Xiaohongshu this week.
    • Wang Hongquanxin (王红权星), Baoyu Jiajie (鲍鱼家姐), and Bo Gongzi (柏公子) were known for putting their luxury lifestyles on display on the internet. Together, they had millions of followers.
    • Chinese news outlet The Paper called the crackdown a “mini earthquake” for China’s luxury influencers. Read more on WWD here.
  •  

  • THURSDAY 23 MAY
    • A female student majoring in pharmacy at Peking University went viral on Thursday for using academic literature from CNKI to drastically improve her 800-meter track run time within a one-week timeframe. She found out that energy sources stored in muscles was crucial, and focused on improving her anaerobic endurance.
    • She improved her 800-meter running time from over four minutes to 3 minutes and 29 seconds. If you have access to Chinese academic literature and would like to see where she got her information from, the title of the journal article is “论中跑和长跑训练的生理机制和生化特点” authored by Liu Baoguo 刘保国.
  •  

  • FRIDAY 24 MAY
    • The death of the 14-year-old Japanese shiba inu dog Kabosu, known for inspiring the “doge” meme, went top trending on Weibo on Friday. The dog became a internet sensation in 2013 after a photo shared by its Japanese owner went viral. Kabosu’s popularity led to the creation of the Dogecoin cryptocurrency, and she became an internet icon globally.
    • In China, doge became a special emoji on major social media platforms like Weibo, WeChat and Douyin, mostly used as a symbol of sarcasm.
  •  

  • SATURDAY 25 MAY
    • Hunan TV’s singing competition “Singer 2024” remains a hot topic! The show has captured viewers’ attention by incorporating international talent and pitting them against renowned Chinese performers.
    • On Friday, American singer-songwriter Adam Lambert joined the competition, not only competing against Chinese stars but also against Chante Moore and Faouzia, who joined earlier and are still in the running. Read more about the show in our article here.
  •  

    What’s the Drama

    Top TV to Watch

    The highly anticipated second season of Joy of Life (庆余年) has been a hot topic in Chinese entertainment circles this week, especially as it topped the rankings among Chinese TV channel evening drama programs. This drama, touching upon themes of time travel, politics, power struggles, and romance, follows the journey of a contemporary man who wakes up as a baby in Southern Qing.

    To know:

    ▶️ The series is adapted from a Chinese web novel originally published from 2007 to 2009 by the successful author Mao Ni (猫腻).
    ▶️ The first season, which premiered in 2019, gained immense popularity and received praise from both audiences and critics.
    ▶️ Describing the anticipation for this show as “much anticipated” would be an understatement. The first season ended with a cliffhanger, leaving fans eagerly awaiting a second season for the past five years. The announcement of the second season was made in May 2023.

    Joy of Life 2 is available with English subtitles on Viki here.

     

    What’s Noteworthy

    Small news with big impact

    You might not expect it, but China’s Ministry of Foreign Affairs (MFA) spokesperson Wang Wenbin (汪文斌) has a large fanbase on Chinese social media, where netizens are creative in editing images of Wang, adding quotes or drawings, and making special fan videos. Wang is often praised for his looks and expressions, with fans saying his facial features are “handsome,” “cute,” “adorable,” and saying that ‘Uncle Wang’ is just too “cool.” The widespread admiration for China’s MFA spokespersons like Wang has various social, cultural, and historical reasons, and nationalism also plays a big role in this.

    Wang Wenbin took on his role as spokesperson in 2020, but his online fan clubs report that he is now saying goodbye to take on another role. During his May 24th regular press conference, Wang ended with a serious ‘farewell,’ stepping down and shaking hands with the reporters in the room (see video here). Hundreds of netizens are sad to see their favorite diplomat go, and are wishing him well: ‘Goodbye, Uncle Wang. Wish you all the best in your new position. Thank you for speaking out over the past four years.'”

    A while back, I wrote an extensive report about the online fan culture surrounding Foreign Ministry spokesperson Wang Wenbin and the overall popularity of Chinese diplomats. You can check it out here.

     

    The latest buzz in arts & pop culture

    Chinese singer-songwriter and dancer Cai Xukun was a big topic of conversation on Weibo this week after news came out that he had become the global brand ambassador for Versace. In a joint post with Versace, Cai posted a photo of his Versace campaign with the phrase: “Be a Versace Man.” That post received a staggering 1.8 million likes in one single day.

    The post was noteworthy for multiple reasons. Just a year ago, Cai found himself embroiled in scandal following allegations that he had engaged in a one-night stand with a young woman who then turned out to be pregnant—and that he had demanded an abortion. The entire event led to a wave of comments from fans who expressed their disappointment with their idol.

    The news was not just a comeback for Cai; it also marks a definite pivot in Versace’s brand strategies away from Hollywood-focused faces. In 2023, the Italian fashion house announced South Korean rapper and singer-songwriter Hyunjin as a new Versace face: their first-ever Korean global brand ambassador. Other brand ambassadors, such as Chinese celebrities Zhao Lusi (Rosy Chao) and Ningning, also make it clear that Versace is focusing on speaking to new generations all across the world.

     

    What’s Memorable

    Best reads from the archive

    For this pick from the archive, we revisit an article from 2022, during the previous round of China’s major military exercises around Taiwan. Much like the current military drills, the online communications about it are arguably just as important as the exercises themselves. The social media spectacle surrounding the Taiwan military exercises is not a one-dimensional media effort but a dynamic interplay where state-led propaganda and grassroots nationalism meet. Read more here.👇

    Read more
     

    Weibo Word of the Week

    The catchword to know

    “Back to the Root” | Our Weibo Word of the Week is Dāngguī (当归), freely translated as “back to the root” in this week’s context of the propaganda campaign surrounding reunification with Taiwan.

    Since earlier in 2024, this term is used by Chinese state media in the slogan “Táiwān dāngguī” (#台湾当归#), which means “Taiwan must return [to the motherland].

    Separately, the two characters in dāngguī 当归 literally mean “should return.”

    However, the slogan is a play on words, as the term dāngguī (当归) as a noun actually means Angelica Sinensis, the Chinese Angelica root or ‘female ginseng,’ a medicinal herb commonly used in traditional Chinese medicine, native to China and cultivated in various East Asian countries.

    This play on words is also evident in the poster disseminated by People’s Daily, where Taiwan is depicted on the left and resembles a piece of the yellowish ‘female ginseng’ root.

    New poster by People’s Daily. ‘Taiwan’ on the left side resembles a piece of Chinese Angelica root (looks like ginseng). It is part of the character “归” (guī, to return, go back to). The remainder of the character consists of various slogans commonly used by Chinese official media to emphasize that Taiwan is part of China.

    Because of this context, where dāngguī 当归 both refers to the discourse of Taiwan returning to China and to the female ginseng root, a creative translation would be “back to the root.” If you want to be less creative, you could also say it’s the Taiwan “should return” campaign.

     
    This is an on-site version of the Weibo Watch newsletter by What’s on Weibo. Missed last week’s newsletter? Find it here. If you are already subscribed to What’s on Weibo but are not yet receiving this newsletter in your inbox, please contact us directly to let us know.

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China Media

China’s Intensified Social Media Propaganda: “Taiwan Must Return to Motherland”

As ‘Taiwan’ is all over Chinese social media, the discourse is controlled and heavily influenced by Chinese official media accounts.

Manya Koetse

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PREMIUM CONTENT

Following the inauguration of Taiwanese president Lai Ching-te on Monday, Taiwan has been a trending topic on Chinese social media all week.

Chinese state media have launched an intensive social media propaganda campaign featuring strong language and clear visuals, reinforcing the message: Taiwan is not a country, Taiwan is part of China, and reunification with the motherland is inevitable.

On Friday, May 24, almost half of the trending topics on Chinese social media platform Weibo were related to Taiwan, its status, and China’s large-scale military drills around Taiwan that began on Thursday.

 

“Taiwan never was a country, and it will never become a country”

 

On Monday, Lai Ching-te, also known as William Lai, took office after winning the Taiwan elections in January of this year. He was handed over the leadership by Tsai Ing-wen, who served as Taiwan’s president for two four-year terms.

Before leaving office, Tsai spoke to the media and reiterated her stance that Taiwan is an independent, sovereign country. In his inaugural speech, Lai also echoed that sentiment, referring to Taiwan as a nation and urging its people not to “harbor any delusions” about China and cross-strait peace.

Although Chinese official sources did not say much about Lai’s inauguration on the day itself, Chinese state media outlet CCTV issued a strong statement on Wednesday that went viral on social media. They posted an online “propaganda poster” showing the word “unification” (统一) in red, accompanied by the sentence: “‘Taiwan Independence’ is a dead-end road, unification is unstoppable.

The hashtag posted with this image said, “Taiwan never was a country, and it will never become a country,” reiterating a statement by Chinese Foreign Minister Wang Yi when Lai won the elections in early 2024.

The propaganda poster posted by CCTV on May 22 was all about “reunification.”

Within merely eight hours, that hashtag (“Taiwan never was a country, and it will never become a country” #台湾从来不是一个国家也永远不会成为一个国家#) received over 640 million views on Weibo, where it was top trending on Wednesday, accompanied by another hashtag saying “China will ultimately achieve complete reunification” (#中国终将实现完全统一#).

 

“With each provocation our countermeasures advance one step further, until the complete reunification of the motherland is achieved”

 

Starting on Thursday, China’s military exercises in the Taiwan Strait became a major topic on the Chinese internet.

“Joint Sword-2024A” (联合利剑—2024A) is the overarching name for the land, sea, and air military exercises conducted by the People’s Liberation Army (PLA), designed to test the armed forces’ ability to “seize power” and control key areas of the island.

The political message behind these exercises, asserting China’s claim over Taiwan and showcasing its military power, is as visible online as it is offline.

On Weibo, People’s Daily live-blogged the latest details of the military exercises around Taiwan, including strong statements by the Ministry of Defense and experts asserting that the PLA has the capability to hit various crucial targets in Taiwan, including its southeastern air defense zone.

The Eastern Theater Command (东部战区) of the PLA also released a 3D animation to simulate the destruction of “Taiwan independence headquarters,” severing the “lifeline of Taiwan independence.”

CCTV Military (央视军事) posted that the ongoing PLA operation is aimed to break Taiwan’s “excessive arrogance.”

They quoted the spokesperson of the Ministry of Defense in saying: “With each provocation from [supporters of] ‘Taiwan independence,’ our countermeasures advance one step further until the complete reunification of the motherland is achieved.”

 

“The motherland must unify, and it will inevitably unify”

 

One relatively new slogan used in the online propaganda campaign regarding Taiwan this week is “Táiwān dāngguī” (#台湾当归#), which means “Taiwan must return [to the motherland].

However, the slogan is also a play on words, as the term dāngguī (当归) refers to Angelica Sinensis, the Chinese Angelica root (“female ginseng”), a medicinal herb commonly used in traditional Chinese medicine, native to China and cultivated in various East Asian countries.

In one poster disseminated by People’s Daily, Taiwan is depicted on the left – resembling a piece of the yellowish root – as a part of the character “归” (guī, to return, go back to). The remainder of the character consists of various slogans commonly used by Chinese official media to emphasize that Taiwan is part of China.

New poster by People’s Daily. ‘Taiwan’ on the left side resembles a piece of Chinese Angelica root (looks like ginseng).

These sentences include slogans like, “China can’t be one bit less” (“中国一点都不能少”) that has been used by state media to emphasize China’s one-China principle since the 2016 South China Sea dispute.

Accompanying the “Taiwan Must Return” hashtag, People’s Daily writes: “‘Taiwanese independence’ goes against history, it’s a dead end. The motherland must unify, and it will inevitably unify. #TaiwanMustReturn#.”

Within a single day, the hashtag received a staggering 2.4 billion views on Weibo.

Although ‘Taiwan’ is all over Chinese social media, the discourse is controlled and heavily influenced by Chinese official media accounts. The majority of comments from netizens echo official slogans on the issue, expressing sentiments such as “Taiwan will never be a country,” “I support the ‘One China’ principle,” and “Taiwan is part of China.”

A post by CCTV regarding reunification with Taiwan garnered over 100,000 comments, yet only a fraction of these discussions were visible at the time of writing.

Amidst all the slogans and official discourse, there are also some bloggers expressing a broader view on the issue.

One of them wrote: “In the current official media lineup regarding ‘Taiwan is a province of China’, there are no longer any “warnings” or “demands” to be found. The rhetoric has shifted towards reprimands, and towards an emphasis on the legal principles behind the reclamation of Taiwan. I am convinced that a reunification through military force is no longer a ‘Plan B’ – it is the definite direction we are moving towards.”

By Manya Koetse

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