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Remarkable Rebranding: Employees Confused and Angry about “58 Transport” Name Change to “Fast Dog Drivers”

Some workers at Fast Dog would’ve rather seen a cat in their company’s remarkable rebranding campaign.

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During the dog days of summer, Chinese transport company ’58 Suyun’ has made a remarkable move: they’ve rebranded under the name ‘Fast Dog Drivers’ (快狗打车). But since ‘dog’ is a derogatory term in Chinese that can mean ‘damned’ or ‘bastard,’ employees are reluctant to drive around with the new sign that marks them as ‘damned drivers.’

Chinese logistics and delivery company “58 Transport” (58 Suyun/58速运) recently changed its name to “Fast Dog Drivers” or “Fast Dog Pickup [Service]” (loose translation of Kuài gǒu dǎchē 快狗打车), but workers are not happy about the name change.

A Chinese media news report (video) shows how workers in Zhengzhou have gathered at the office to express their anger about the name change. (Video also on Youtube here).

Many drivers feel the name has a double meaning, implying that either the drivers themselves are ‘dogs’ or that the people they serve are ‘dogs,’ or that they are actually picking up dogs.

‘Dog’ in Chinese (狗 gŏu) can be used as an insult, meaning ‘damned’ or ‘cursed.’ The words gǒudàn (狗蛋, lit. ‘dog egg’) or gǒuzǎizi (狗崽子, lit. ‘dog bastard’), for example, can be translated as ‘loser’ or ‘son of a b*tch.’

But ‘dog’ also pops up in many other vulgar or derogatory terms. Gǒupì (狗屁, lit. ‘dog fart’) meaning ‘bullsh*t’ and gǒurì (狗日) meaning ‘lousy.’

Many Chinese (negative) idioms also use the word ‘dog.’ Gǒu yǎn kàn rén dī (狗眼看人低, lit. ‘dog-eye-look-people-down’)means ‘to act like a snob.’ Or gòu gǎi bù liǎo chī shǐ (狗改不了吃屎), literally ‘a dog can’t stop himself from eating shit,’ meaning ‘bad habits are hard to change.’

Some employees at the “Fast Dog Drivers” are afraid their new name might get in trouble, and refuse to have the new name sign on their minivans, asking: “Why can’t the main company just change its name, and let us carry the old name on our vans?”

The new Fast Dog sign on a delivery van.

Some drivers have even put up signs on their van, saying: “We are respectful! We are no ‘dogs’!”

One employee speaking to reporters (video) said: “If I call up a customer, am I supposed to say, ‘Hello, this is ‘Fast Dog’ [‘fast bastard’] speaking? I can’t say that! I’d be scolding myself and the company!”

“Hello this is Fast Dog speaking, I can’t say that!”

The employee further tells reporters: “Our company told us that JD.com also has a dog in its logo, yeah, but their name is still JD.com!” He says: “Just look at Tmall [e-commerce site 天猫 lit. ‘day cat’], they have a ‘cat’ [in their name] and that’s not insulting. Nobody uses ‘cat’ as a bad word, now do they, telling someone they’re a ‘cat’ doesn’t do anything, now does it?”

E-commerce companies JD.com uses a dog in its logo, whereas Tmall uses a cat in both logo and Chinese name.

On Weibo, news about the name change is also causing some surprise: “Is this for real?”, some say: “This name is so undignified!”

The name change surely is for real; ’58 Transport’ has also changed its Weibo account to ‘Fast Dog Drivers’ (@快狗打车官方微博). But the name introduction on its Weibo page has also attracted some dozen reactions saying: “Are your drivers ‘dogs’ [‘damned’]?”

Some people, however, mention the fact that one of China’s biggest search engines also has a ‘dog’ in it: Sougou (搜狗) literally means ‘searching dog.’

’58 Transport’ or ‘Fast Dog Drivers’ is a company that operates in more than 25 major cities across China. It offers services in picking up goods, moving services, and other transport services, and especially stresses the speed of delivery and quality customer services as its main company strengths.

For now, according to reports, the workers in Zhengzhou do not need to put the new name on their minivans – if they do not have them yet – until the headquarters release instructions about the future marketing strategy of the ‘Fast Dog’ company.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Local News

Another Didi Murder Shocks China: 20-Year-Old Woman Raped and Killed by Driver on Her Way to a Birthday Party

Xiao Zhao is the second woman in China to have been killed by her Didi driver this year, raising concerns among Chinese regarding the safety of the car-hailing app.

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The 20-year-old Xiao Zhao, who went missing after she arranged a ride through Didi, China’s popular Uber-like car-hailing app, has been found raped and murdered. Police have since arrested the suspect, the 27-year-old driver.

A 20-year-old woman from Wenzhou, Zhejiang, went missing on August 24 after taking a Didi taxi from Yueqing (乐清) to Yongjia (永嘉) county at one o’clock in the afternoon to attend a birthday party.

Her parents contacted the police when they could not reach their daughter Xiao Zhao after 14:00, which is when she had sent a message to a friend that she was in trouble.

“Help me,” Xiao Zhao cried for help through message before her phone lost contact.

Although her friend (@Super_4ong) immediately tried to contact Didi after Xiao Zhao had cried out for help, she was allegedly told to wait and no immediate action was taken.

Hours later, in the early morning on Saturday, August 25, police arrested the suspect responsible for the woman’s disappearance, the 27-year-old driver from Sichuan.

Yueqing authorities reported that the body of Xiao Zhao was discovered in a mountainous area nearby, after the driver told police he had killed her and had thrown her body off a cliff. Local police report on their official Weibo account that the driver had also admitted to raping the woman.

It now appears that the driver had been reported by another female passenger earlier this week for indecent behavior. She came forward through WeChat today, claiming the same driver had harassed her around the same place where the murder took place. She was able to get away, and says she later contacted Didi to have his license removed but that Didi had not taken action yet.

Didi Chuxing (滴滴顺风车) is China’s biggest ride-sharing company. Like Uber, it allows customers to arrange a taxi via the app or Wechat programme. Didi has around 450 million users in more than 400 cities across China.

The case is seemingly similar to another shocking Didi murder that occurred earlier this year. In May of this year, the murder of a 21-year-old flight attendant raised concerns among Chinese regarding the safety of car-hailing app Didi.

The 21-year-old Lucky Air flight attendant Li Mingzhu (李明珠) was killed in the early morning of May 6th after she had arranged a ride through Didi, and was on her way home from Zhengzhou Airport in Henan province. A friend of Li had received messages from her while she was on her way home, saying that her driver was “acting strange” and was telling her that he was “tempted to kiss her.”

Unable to contact their daughter later that day, Li’s family reported her missing on the afternoon of May 7. Her body was discovered by local police the following day. Police confirmed that the woman was killed by the driver with a weapon. The body of the driver was later retrieved from a river nearby.

At the time, Didi Chuxing issued an apology for Li’s death, and said they had “incumbent responsibility.” They also promised to improve their safety measures for passengers, but apparently have not succeeded in doing so; before yesterday’s brutal killing, at least ten other Didi incidents also occurred since May, including the rape of a young female passenger on May 15 in Nantong (Jiangsu), the rape of an intoxicated woman in Foshan (Guangdong) who took a Didi taxi after going for a night out on May 13, and the sexual assault of another woman in Huai’an (Jiangsu).

Today, the company again issued a statement on Chinese social media, in which they said they were “filled with grief” over Friday’s violent crime, and that they are deeply sorry: “We fell short of your expectations,” they wrote. The statement received over 200,000 comments today.

The Didi murder is a major topic of discussion on Chinese social media today, with the hashtag “Wenzhou woman murdered when taking Didi” (#温州女孩乘滴滴遇害#) having been viewed more than 16 million times on Weibo at time of writing. Another similar hashtag (#女孩乘滴滴顺风车遇害#) was viewed more than 430 million times. Five of the top 10 ‘hot search’ list topics relate to the murder.

Five out of ten trending topics on Weibo relate to the Didi incident.

One commenter (@Babylily杨杨莉莉) wrote: “As someone of the same age as she was, and me using Didi all the time, I’m just happy nothing has happened to me before. But I hope Didi can undertake action so that all women can safely use their services.”

“I’m too afraid to ride with Didi now,” others said. Amid safety concerns, some netizens now say they want Didi to incorporate an alarm button into its app, so that users can send for help immediately the moment they are being harrassed by their driver.

Others encourage women to quickly change settings in their app to allow the option to automatically share one’s ride with friends, so they can exactly follow the location of the car.

There are also many people who simply do not want to use Didi’s services anymore; they are posting screenshots of them deleting the Didi app from their phones.

UPDATE: More details emerge.

By Manya Koetse, and Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Insight

Bakery Boycott over Taiwan Issue: The 85°C Café Controversy

In light of the recent boycott of 85°C Bakery Cafés, some complain: “There’s still money left in my customer card!”

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A brief visit to Taiwanese bakery 85°C by ROC President Tsai Ing-wen has caused a huge storm on Chinese social media this week, where netizens called for a boycott of the chain.

One brief visit to a Taiwanese bakery turned out to have huge consequences this week amidst discussions over Cross-Strait relations.

On August 12, Taiwan president Tsai Ing-wen paid a visit to a Los Angeles chain of Taiwanese 85°C Bakery Café (85度C) while on her United States trip.

During the brief bakery visit, Tsai reportedly chatted with employees and was offered a small gift. The occasion, captured on photos, triggered controversy among mainland netizens, who tied the event to the 85°C Bakery supposedly supporting Taiwan independence.

Image via Taiwan News

The issue drew so much controversy on Chinese social media that netizens called for a boycott of the 85°C chain, with typical comments saying: “[85°C Bakery Cafés] is a company in favor of Taiwanese independence. Your consumption will fund Taiwanese Independence. Let’s boycott together!”

Tsai has not endorsed the 1992 consensus or ‘One China Consensus’, something which has made the polician a controversial figure in mainland China.

Small Visit, Big Consequences

85°C, also called the ‘Starbucks of Taiwan’ has 1000 locations worldwide, of which 628 outlets are active in mainland China.

On the 15th, the 85°C mainland branch issued an official statement on their WeChat and Weibo account in response to the controversy, saying that the gift Tsai received was a “private matter” and that the company “firmly supports the One China Policy.”

But the same statement, that emphasizes the peaceful development of Cross-Strait relations, was not published on the website of Gourmet Master, the 85°C parent company. In a reaction, the 85°C head office stated that the post was an individual action of the 85°C mainland branch and that they would not express any opinions on the matter.

The controversy is deeply affecting the business of 85°C in China. Not only are netizens calling for a large-scale boycott, China’s most popular online delivery apps have also removed the chain from their platforms.

Among the major food apps boycotting 85°C are delivery giants Meituan, Ele.me, and Dianping.

The recent developments have led to a sharp drop in stocks of parent company Gourmet Master, hitting its lowest point in 15 months.

Netizens Worried over their 85°C Customer Card

On Weibo, many seemingly see the 85°C boycott as their personal mission, writing things such as: “There are many more tea and bread shops you can choose to go. We, as common workers, can’t really fight the big companies, and it’s impossible for us to force others not to go [to 85°C), we can only do what we think is right.”

Many sarcastically say: “Wanting to make money in Mainland China while also wanting Taiwan to be independent – how nice.”

Recently, similar sentiments flooded Weibo when a video clip emerged of Taiwanese actress Vivian Sung, in which she called Taiwan her “favorite country.” Sung currently stars in the mainland China’s hit movie Hello Mr. Billionaire (西虹市首富).

Although many people on Weibo are in favor of a boycott of the 85°C Bakery, some are somewhat more critical about the issue.

“We actually do not know if this chain is in favor of Taiwan independence,” one commenter said: “But if Cai goes to the US in her role as President, her every move will be coordinated. Which is to say that Cai, of course, knew about 85°C before, and they were prepared to welcome her.”

There are also those who seemingly do not care much about the political side to the discussion – they are more worried about what to do with the money they have deposited in their 85°C-customer cards.

“Let’s use it up quickly,” some say, ignoring the supposed boycott: “We won’t be able to use it anymore if they’d close their doors.”

“I just hope they won’t leave the mainland any time soon,” someone else writes: “I still have credit on my customer card..”

By Gabi Verberg and Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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