SubscribeLog in
Connect with us

China Insight

China’s ‘Naohun’ Tradition: Are Wedding Games Going Too Far?

Teasing games at a recent celebrity wedding triggered online conversations about the Chinese tradition of ‘naohun’: ‘making turbulence at a wedding’. Is this ancient wedding custom, that includes the teasing of the bridge and groom and their bridesmaids, going too far?

Published

on

Teasing games at a recent celebrity wedding triggered online conversations about the Chinese tradition of ‘naohun’ (闹婚): ‘making turbulence at a wedding’. Is this ancient wedding custom, that includes the teasing of the bridge and groom and their bridesmaids, going too far?

Teasing a wedding couple, especially the bride, has always been an activity to lighten up the marriage ceremony in China. Wedding guests generally derive great pleasure from letting the bride and groom kiss or from making them do slightly embarrassing tasks. In China’s modern western-style weddings, the teasing also applies to the bridesmaids. This tradition has recently become the focus of heated discussions triggered by various events, including the teasing games at a celebrity wedding.

In late March, Chinese actor Bao Beier (@包贝尔) and actress Bao Wenqian (@包文婧) attracted unwanted attention to their Bali wedding when a video clip of a wedding game leaked online, causing a heated debate amongst netizens that continued for weeks.

Throwing bridesmaids in the water

In the game, five best men were lifting bridesmaid Liu Yan (@柳岩) by her limbs and attempted to throw her into a small pool nearby. Liu Yan appears to be screaming and struggling, but the best men continued to carry her to the water. The game was only stopped when Jia Ling (@贾玲), another bridesmaid, came to Liu’s rescue.

The video soon attracted heated discussion on social media, making it to the top of Sina Weibo’s trending topics under the hashtag of “Liu Yan Bridesmaid Teased” (#柳岩当伴娘被捉弄). Wedding game or not, many think the teasing went too far, with a myriad of netizens deeming the game inappropriate.

teasing

tree

Earlier this year, the Chinese naohun tradition also sparked debates when a bride and groom were tied up to a tree to celebrate their wedding in Hubei.

The Chinese wedding teasing tradition

Why do wedding games attract so much controversy? An important reason is that these wedding customs reflect the experiences of many Chinese who think that these ancient traditions have no place in modern-day China.

Naohun (闹婚, literally ‘disturbing a marriage’) has been a long-standing practice since the Han dynasty (221–207 BC). It refers to a series of activities that the wedding couple has to do or undergo by the request of wedding attendants. During the wedding, relatives and friends are expected to “drink and laugh, speak and act without restraint” (杨树达,”汉代婚丧礼俗考”) to ensure a lively wedding atmosphere. It is also a sign of friendship.

There various activities to tease the newly-weds and particularly the bride. Usually after the official ceremony, the couple will be accompanied by all wedding attendants into their marriage-room (洞房). The group will remain in the room, urging the couple to kiss or hug.

naohun

During the wedding night, family members can stay outside the door and listen to their “bed activities” (听房). A Ming folk song in Sichuan district describes the teasing of brides: “First look at her hands, second look at her feet and third look at her waist; if she does not present these herself, our hands will reach out” (明代《新房曲》).

The usually strict family hierarchy will also break down during the wedding days (新婚三日无大小). Uncles or young brothers can all touch the bride under the pretense of ‘teasing’ her.

Naohun as form of sexual education

According to an article by iRead (@壹读), Naohun historically served two purposes. The first is sexual education. In old China, marrying in early teens (13-15) was common and pre-marital sex was taboo. Neither the boy nor the girl would have much knowledge about sex before getting married.

Group teasing on a wedding was supposed to break the initial awkwardness between the young bride and groom. They would ‘educate’ them by dropping hints on how they can be intimate together.

Another purpose of teasing is for the bridegroom’s family to declare ‘ownership’ of the bride. By teasing the bride, it was publicly conveyed that the woman now was a part of her husband’s family.

An embarrassing tradition

While in modern society, sexual education and declaration of ownership are no longer relevant for weddings, the tradition of teasing is still standing strong. There are very mild forms, such the cross-armed toasting (交杯酒) or having the couple bite an apple with their hands tied.

tradition

But what about rubbing a banana on the bride’s abdomen? Or what if teasing leads to physical injuries? According to CCTV, many people feel that China’s old traditions are no longer appropriate in today’s China; 70% of Chinese people feel embarrassed by China’s naohun tradition.

According to another recent survey hosted by Xinlang Entertainment (@新浪娱乐), 78.4% of Chinese netizens believe that teasing women on a wedding is a notorious tradition that is disrespectful to women. 16.4% say that whether teasing is acceptable or not depends on the bride’s or bridesmaid’s attitude. Only 5.2% think that teasing is an integral part of China’s wedding celebrations, and that it should not be taken too seriously.

No-teasing contract

It cannot be denied that mild, harmless teasing activities in the wedding can contribute to a livelier and more intimate atmosphere. After all, who doesn’t want some silly fun and laughter on such a joyous day? But when fun goes too far and becomes disrespectful, it might be time to question the importance of preserving the naohun tradition.

Some people now decide not to wait and see what the wedding will bring, but take matters in their own hands by making a “no wedding teasing contract”. Chinese media reported how one Mrs. Tian from Wuhan decided to make such a contract before participating in a friends’ wedding as a bridesmaid, after hearing about the notorious naohun traditions in the groom’s hometown.

The contract, that was signed by the groom and his family, included rules like no men could touch her, no forced drinking and no forms of humiliation.

As for the celebrity wedding issue, the involved celebrities Liu Yan, Bao Bei’er , Hang Geng and Du Haitao have all responded to the controversy – which they had wanted to avoid at all costs. According to them, “these things agreed amongst friends should remain clear of public judgement.” For their next big wedding, they might choose for a no-teasing contract, just to be sure.

– By Diandian Guo & Manya Koetse

More about the naohun tradition (in Chinese):
The Best 22 Naohun Tips
Notorious Naohun customs around China
Naohun can look like this in some parts of China
Why Chinese Men Likes Teasing the Bridesmaid

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Diandian Guo is a China-born Master student of transdisciplinary and global society, politics & culture at the University of Groningen with a special interest for new media in China. She has a BA in International Relations from Beijing Foreign Language University, and is specialized in China's cultural memory.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Insight

Blame Games & Bad Signs: Nepal–Tibet Floods, Huawei’s Toilet Trouble, “Screwed” Graduates

How the Nepal–Tibet floods are being discussed on Chinese social media. From solidarity and sadness over Gyirong to censorship and anger at Taiwanese, Indian, and Western media.

Manya Koetse

Published

on

Welcome back to China Trend Watch (Week 34–35 | 2026), my regular tour through the latest trends, memes, and debates driving conversation across Chinese social media. I’m Manya Koetse, a sinologist specializing in Chinese digital culture.

 

In this edition:

  • Teachers get shamed for their students’ bad grades
  • Why the Nepal–Tibet floods sparked arguments about blame, BBC reporting, and Chinese censorship
  • Huawei doesn’t appreciate viral toilet humor
  • Dads are carrying mattresses into Peking University
  • Chinese graduates are getting “screwed” by a million-dollar company

 


 

🗞️ QUICK SCROLLS

 

🧑‍🏫 A teacher “shame photo” taken at a local education meeting in Liangshan, Sichuan, has sparked nationwide outrage. A group of primary school teachers was forced to pose in front of a giant “SHAME” sign because their classes’ average final exam scores were below 30. “This isn’t merely ‘shame’—it’s outright public humiliation,” one commenter wrote. Liangshan’s education bureau confirmed the photo was real and said it was “puzzled” by the practice; the Leibo County government has apologized and launched an investigation.

 

Teachers lined up in front of a big screen that says: “Group photo of primary-school teachers whose classes averaged below 30 points in the 2025–2026 end-of-year examinations”

 

🥬 “Chemical cabbages” (药水白菜) or “formaldehyde cabbages” (甲醛白菜) have been a major topic on Chinese social media after a Chinese investigative vlogger captured workers in Kangbao, Hebei, dipping cabbages into formaldehyde solution before loading them onto trucks. This procedure, which allegedly adds 2–3 extra days of shelf life, is illegal: formaldehyde is a Group 1 carcinogen.

🍫 It’s been a bad week for Mars-owned chocolate brand Dove. A marketing campaign suggesting that a girl received a box of chocolates from a man she was flirting with while her boyfriend was away (“趁男友不在”) drew anger online. Then the brand’s apology also became a massive failure: when it was flagged as 100% AI-generated, Chinese netizens had little sympathy left for the brand.

💸 A “century-old” shark fin soup served by a Shanghai restaurant for no less than 4,800 yuan (US$715) per bowl (!) has gone viral for its exorbitant price and claims that it has been “simmering for more than 100 years,” since the late Qing dynasty. There was plenty of skepticism about the soup, but also disbelief that anyone would spend an ordinary person’s entire monthly living budget on a single bowl of soup.

👩‍💻 An eighth-grader from Shanghai earned 18,000 yuan (US$2,678) in three days using AI. Despite her limited programming experience, the 13-year-old placed third in a marketing hackathon, where teams had 48 hours to develop and market an entire AI product. She launched a study-companion app called “Being There” (在场) that 92 people bought. Although Chinese media praised her, commenters were critical, suggesting she received help from her mother, an influencer on Douyin.

💍 In an aging society where marriage rates have AGAIN dropped, more and more places are making it easier than ever to tie the knot. Registration services are popping up in…

Continue Reading

Chapter Dive

The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit

How the two-person animated film Niu Lai turned its “ugly” visuals, dreamcore nostalgia, and remarkable cinema journey into a nationwide participatory meme.

Manya Koetse

Published

on

A mother-and-son duo’s animated 3D film earned just 342 yuan ($US50) on opening day. Then its crude visuals turned it into a viral success, propelling it into the top ten of the year’s domestic animated releases. A meaningless ‘miracle’ or sign of shifting cultural sentiments? An explainer.

Something extraordinary has happened in Chinese cinemas this month. A tiny animated film about a yellow cow on a dreamlike adventure opened in a few hundred Chinese theaters on August 5, 2026, with zero promotion and no trailer. On its first day, the movie’s box office revenue totaled just 342 yuan (US$50).

Nobody could have expected that this microbudget indie movie, initially playing to empty seats, would become a nationwide viral hit—not because people thought it was good, but because they found it so aesthetically ugly.

The 86-minute 3D animation is titled Niu Lai (牛来, literally “Here Comes the Cow/The Cow Comes”). It was produced by just two people from Dalian: 34-year-old Xin Yumeng (信雨萌) and his mother, Sun Lifang (孙丽芳). The pair spent five years making it.

The plot follows a young calf named Niu Lai, who is too afraid to stand. In his dreams, he befriends a skylark and a young leopard on a sometimes-scary adventure, during which he grows up, loses his mother in a wolf attack, and eventually wakes up with new life lessons.

Despite being complete newcomers to the film industry, Xin and his mother handled everything themselves, from directing and writing to animation, voice acting, and music—theirs were the only two names in the end credits.

They registered the script in 2021 and, after passing the content review, received a public-screening permit in 2024. The narrative contained no apparent sensitivities, and all the paperwork was in order. A film distributor they knew reportedly helped them secure screenings at a few hundred cinemas (even though, after seeing the film’s quality, he had advised them against a theatrical release).

Around August 13-14, the movie went viral when a few netizens who saw it shared their disbelief at the primitive visuals, which contrasted sharply with the…

Continue Reading

Subscribe

Eye on Digital China is a reader-supported publication by
Manya Koetse (@manyapan) and powered by What’s on Weibo.
It offers independent analysis of China’s online culture, media, and social trends.

To receive the newsletter and support this work, consider
becoming a paid subscriber.

Manya Koetse's Profile Picture

Get in touch

Have a tip, story lead, or book recommendation? Interested in contributing? For ideas, suggestions, or just a quick hello, reach out here.

Popular Reads