Chinese State Media Publish Sesame Street-Style ‘One Belt, One Road’ Propaganda Video
With the big Beijing One Belt, One Road Summit nearing, Chinese state media have sent out a “Sesame Street”-style propaganda video on Weibo, in which singing children praise the Belt and Road initiative. Many netizens think the video is “awkward.”
With the big Beijing ‘One Belt, One Road’ Summit nearing, Chinese state media have sent out a “Sesame Street”-style propaganda video on Weibo, in which singing children praise the Belt and Road initiative. Many netizens think the video is “awkward.”
Chinese state media spread a promo video on Wednesday in which a group of children happily praise China’s “One Belt, One Road” (OBOR) initiative in English, subtitled in Chinese. The clip comes days before the Beijing One Belt, One Road Summit (May 14-15), which will welcome leaders from around the world.
In the video, fifteen different children sing and dance to a Sesame Street-style song with cartoon graphics of various countries. According to the opening line, the children come from different countries along the Belt Road, also known as the Silk Road Economic Belt.
The title of the song is “The Road and Belt is How.” As noted by Sixth Tone, the word ‘how’ here alludes to the word ‘hao 好’, meaning ‘good’ in Chinese.
Mixed with laughter, the children sing:
The belt connects the land
The road moves on the sea
The promise that they hold
Is joint prosperity
We’re breaking barriers
We’re making history
The world we’re dreaming of starts with you and me
The future’s coming now, oh oh oh oh
The Belt and Road is how
We’ll share the goodness now
The Belt and Road is how
Officially announced by the Chines government in 2013, the Belt and Road is an economic initiative focused on connectivity and cooperation between China and the rest of Eurasia, meant to integrate the development strategies of dozens of countries.
The political video was made by Fuxing Road Studios (复兴路工作室), a company that often produces English-language propaganda videos on China’s policies, apparently seeking to appeal to both Chinese and Western audiences.
Quartz magazine wrote in 2015 that with its native English singers and slick productions, Fuxing Road Studios has covered numerous major China-related events, including state leaders’ overseas visits.
In 2015, Fuxing Road made headlines when it launched a curious video about the 13th Five-Year Plan in which American singers paid tribute to China’s latest policies (“Every five years in China, man / They make a new development plan (..) / It’s a huge deal, man! / Like how huge? / Huge!“).
The latest Belt and Road video was shared on Weibo by major state media outlets, including China Daily, People’s Daily, PLA Daily, Communist Youth League, China National Radio, and CCTV.
“What’s the purpose of this video? It’s awkward,” many Weibo commenters said. “It makes me feel like a kid again,” some write.
Many people commenting say they find the use of English in the video somewhat strange. “Why is it not in Chinese?,” a typical comment read: “I would have expected there to be at least a few sentences in Chinese.”
“The Road and Belt is How” is not the only ‘Belt and Road song.’ Another song was shared on social media today with a cartoon clip showing people of various countries dancing together. The video, issued by China News, has an English segment but is mainly sung in Chinese:
“Try to try to try to find good friends along the Silk Road / Saluting and shaking hands / We can be good friends / The Belt and Road oh oh / Over land over sea oh oh / It’s three years old oh oh / It joins the world oh oh.”
Although the second video also received some criticism, it seemed to be appreciated more by Chinese netizens than the Fuxing Road’s children’s song.
Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.
Look at their faces … like a group of kittens following a swinging ball.
Does Fuxing Road Studios actually get paid for all the awkward stuff they release? Couldn’t the budget be used for something more useful … like … making the food chain safer?
I’d say it’s more damaging to China’s image than supportive.
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The story of a restaurant employee who had to pay the price for sharing a video of a mother beating her child has triggered anger on Chinese social media.
The incident happened on September 14, when Mr. Jiang (江), an employee at the ‘Peng Shu’ Western-style restaurant in Changsha, stopped a mother from beating her young daughter at the shopping mall where the restaurant is located.
As reported by the Guizhou media channel People’s Focus (@百姓关注), a mother and daughter at the restaurant drew the staff’s attention when the mother began physically assaulting her daughter.
The mother, clearly overwhelmed by her emotions, resorted to kicking, hitting, yelling, and even attempting to strike her child with a chair, allegedly in response to the child accidentally spilling ice cream on her clothing.
During this distressing incident, which was captured on video, Mr. Jiang and another colleague intervened to protect the child and immediately alerted the police to the situation.
But the one who was punished in the end was not the mother.
Changsha restaurant staff intervened when seeing a mother beating her child. The topic went trending as a case of injustice after an employee was forced to pay a 10k rmb fine for spreading a video of the incident, while the mother faced no punishment. Read https://t.co/tHGSJx3EGNpic.twitter.com/of5j8KBlCe
The video of this incident was shared online, leading the woman to repeatedly visit the restaurant in frustration over her unblurred face in the video. The police had to mediate in this dispute.
To the dismay of many netizens, the employee ended up being forced to pay the woman 10,000 yuan ($1369) in compensation for “moral damages.” He has since resigned from his job and has left Changsha. A related hashtag was viewed over 110 million times on Weibo (#餐厅员工发顾客打娃视频后赔1万离职#) and also became a hot topic on Douyin.
The majority of commenters expressed their anger at the unjust outcome where a restaurant employee, who had attempted to protect the child, faced repercussions while the mother appeared to avoid any legal consequences for her actions.
“Where is the All-China Women’s Federation when you need them?” some wondered, while others wanted to know why the incident was not followed up with an immediate investigation into the child abuse. Others suggested that if it were a man who had beaten his child, authorities would have been quicker to intervene.
The issue of corporal punishment for children often comes up in Chinese social media discussions. While many people find it unacceptable to beat children, using violence to discipline children is also commonplace in many families.
When China’s first national law against domestic violence came into effect on 1 March 2016, article 5 and 12 specifically addressed the special legal protection of children and made family violence against children against the law.
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Fashion that Hurts? Online Debates on China’s Draft Law Regarding ‘Harmful’ Clothes
The proposed ban on clothing deemed harmful is stirring debate, with some arguing for the significance of protecting national pride and others emphasizing the value of personal expression.
China’s recent proposal to ban clothing that “hurts national feelings” has triggered social media debates about freedom of dress and cultural sensitivities. The controversial amendment has raised questions about who decides what’s offensive for which reason.
A draft amendment to China’s Public Security Administration Punishments Law (治安管理处罚法) has caused some controversy this week for proposing a ban on clothes that “hurt national feelings.”
The discussions are about Article 34, clausules 3 and 4, which point out that wearing clothing or symbols that are deemed “harmful” to “the spirit and feelings of the Chinese nation” could become illegal. Offenders may face up to 15 days of detention and a fine of 5,000 yuan ($680).
The revised Article is part of a section about acts disrupting public order and their punishment, mentioning the protection of China’s heroes and martyrs.
Especially over the past three to four years, Chinese authorities have placed more importance on protecting the image of China’s “heroes and martyrs.” In 2018, the Heroes and Martyrs Protection Law was adopted to strengthen the protection of those who have made significant contributions to the nation and sacrificed their lives in the process.
Those insulting the PLA can face serious consequences. In 2021, former Economic Observer journalist Qiu Ziming (仇子明), along with two other bloggers, were the first persons to be charged under the new law as they were detained for “insulting” Chinese soldiers. Qiu, who had 2.4 million fans on his Weibo page, made remarks questioning the number of casualties China said it suffered in the India border clash. He was sentenced to eight months in prison.
Earlier this year, Chinese comedian Li Haoshi was canceled making a joke that indirectly made a comparison between PLA soldiers and stray dogs, while also placing words famously used by Xi Jinping in a ridiculous context.
Screenshot of the draft widely shared on social media.
The draft is open for public comment through September 30, and it is therefore just a draft of a proposed amendment at this point.
Nevertheless, it has ignited many discussions on Chinese social media, where legal experts, bloggers, and regular netizens gave their views on the issue, with many people opposing the amendment.
This a translation of the first four clausules of Article 34 by Jeremy Daum’s China Law Translate (see the full translation here). Note that the discussions are focused on the item (2) and (3) revisions:
“Article 34:Those who commit any of the following acts are to be detained for between 5 and 10 days or be fined between 1,000 and 3,000 RMB; and where the circumstances are more serious, they are to be detained for between 10 and 15 days and may be concurrently fined up to 5,000 RMB:
(1) engaging in activities in public places that are detrimental to the environment and atmosphere for commemorating heroes and martyrs;
(2) Wearing clothing or bearing symbols in public places that are detrimental to the spirit of the Chinese people and hurt the feelings of the Chinese people, or forcing others do do so;
(3) Producing, transmitting, promoting, or disseminating items or speech that is detrimental to the spirit of the Chinese people and hurts the feelings of the Chinese people;
(4) Desecrating or negating the deeds and spirit of heroes and martyrs, or advocating or glorifying wars of aggression or aggressive conduct, provocation, or disrupting public order.”
Here, we mention the biggest online discussions surounding the draft amendment.
Main Objections to the Amendment
On Chinese social media site Weibo, commenters used various hashtags to discuss the recent draft, including the hashtags “China’s Proposed Amendment to the Public Security Administration Punishments Law” (#我国拟修订治安管理处罚法#), “Article 34 of the Draft Amendment to the Public Security Administration Punishments Law” (#治安管理处罚法修订草案第34条#) or “Harm the Feelings of the Chinese Nation” (#伤害中华民族感情#).
The issue that people are most concerned about is the vague definition “harming or hurting the spirit and feelings of the Chinese nation” (“伤害中华民族精神、感情”).
Although Chinese state media outlets, including the English-language Global Times, indicate that the clause is deemed to target some provocative actions to attract public attention, such as wearing Japanese military uniforms at sensitive sites, legal experts and social media users are expressing apprehensions regarding its ambiguity.
Questions arise: Who determines what qualifies as “harmful”? What criteria will be used? How will it be enforced? Beyond concerns about the absence of clear guidelines on which attire might be deemed illegal and for what reasons, there are fears of potential misinterpretation and misuse of such a law due to its subjective nature.
Some people question whether wearing foreign brands like Adidas or Nike could be considered offensive. There are also concerns about whether wearing sports attire supporting specific clubs might be seen as disrespectful. Another common topic is cosplay, a popular form of role-playing among China’s youth, where individuals dress up in costumes and accessories to portray specific characters. Can people still dress up in the way they like?
Well-known political commentator Hu Xijin published a video commentary about the issue on September 7, suggesting that the law in question could be more concrete and avoid misunderstanding by explicitly mentioning it targets facism, racism, or separatism. He also suggested that it is important for China’s legal system to provide people with a sense of security (– rather than scaring them).
Others reiterated similar views. If the clausules are indeed specifically about slandering national heroes and martyrs, which makes sense considering their context, they should be rephrased. One popular legal blogger (@皇城根下刀笔吏) wrote:
“The legal enforceability of harming the spirit and the feelings of the Chinese nation is not quite the same as insulting or slandering heroes. Because it is actually very clear who our national heroes are. They are classified as martyrs and were approved by the state, it’s very clear. But when it comes to the feelings and the spirit of the Chinese nation, this is just very vague (..) And ambiguity brings about a mismatch in the practice of implementation, which will make people lose trust in this legal provision and makes them feel unsafe.”
Although a majority of commenters agree that the proposed amendment is vague, some also express that they would support a ban on clothes that are especially offensive. Among them is the popular blogger Han Dongyan (@韩东言), who has over 2.3 million followers on Weibo.
One example that is mentioned a lot, also by Han, is the 2001 controversy surrounding Chinese actress Vicky Zhao who wore a mini-dress printed with the old Japanese naval flag during a fashion shoot, triggering major backlash over her perceived lack of sensitivity to historical matters and the offensive dress.
Han also mentioned a 2018 example of two young men dressed in Imperial Japanese military uniforms taking a photo in front of the Shaojiashan Bunker at Zijin Mountain, where the Second Sino-Japanese War is commemmorated.
Kimono Problems
One trending story that is very much entangled with recent discussions about the proposed ban on ‘harmful’ clothing is that about a group of Chinese men and women who were recently denied access to the Panlongcheng National Archaeological Site Park in Wuhan because staff members allegedly mistook their clothing for Japanese traditional attire.
The individuals were actually not wearing Japanese traditional dress at all; they were wearing traditional Tang dynasty clothing to take photos of themselves. This is part of the Hanfu Movement, a social trend that is popular among younger people who supports the wearing of Han Chinese ethnic clothing (read more).
Amid discussions over draft law banning clothes harmful to the "spirit, feelings of the Chinese nation," this incident sparked discussions: Chinese wearing Tang clothes were denied entry at Panlongcheng Park, Wuhan, after local guard mistook their clothes for Japanese attire. pic.twitter.com/IokazvhBhl
According to Zhengguan News (正观新闻), there is no official park policy prohibiting the wearing of Japanese clothing, and an internal investigation into the incident is ongoing. The Paper reported that the incident allegedly happened around closing time.
Meanwhile, this incident has sparked discussions because it highlights the potential consequences when authorities arbitrarily enforce clothing rules and misinterpret situations. One netizen wrote: “It illustrates that when “some members of the public” cannot even tell the difference between Hanfu, Tang dynasty attire, and Japanese kimono, they are simply venting their emotions.”
Last year, a Chinese female cosplayer who was dressed in a Japanese summer kimono while taking pictures in Suzhou’s ‘Little Tokyo’ area was taken away by local police for ‘provoking trouble’ (read here).
A young Chinese woman was taken away by local police in Suzhou last Wednesday because she was wearing a kimono. "If you would be wearing Hanfu (Chinese traditional clothing), I never would have said this, but you are wearing a kimono, as a Chinese. You are Chinese!" pic.twitter.com/et8vWOferQ
A video showed how the young woman was scolded by an officer for wearing the Japanese kimono, suggesting she is not allowed to do so as a Chinese person. The girl was known to be a cosplayer, and she was dressed up as the character Ushio Kofune from the Japanese manga series Summer Time Rendering, wearing a cotton summer kimono, better known as yukata.
The incident sparked extensive debates, with differing viewpoints emerging. While some believed the girl’s choice of wearing Japanese clothing during the week leading up to August 15, a memorial day marking the end of the war, was insensitive, many commenters defended her right to engage in cosplay.
These discussions are resurfacing on Weibo, underscoring the divided opinions on the matter.
One Weibo user expressed a common viewpoint: “I believe wearing a Japanese kimono in everyday situations is not a problem, but doing so at specific times and places could potentially offend the sentiments of the Chinese nation.” Another blogger (@猹斯拉) also voiced support for a law that could prohibit certain clothing: “If you genuinely believe what you’re wearing is not harmful, you always have the right to make your argument.”
However, there is also significant opposition, with some individuals posting images of themselves reading George Orwell’s 1984 at night or making cynical remarks like, “Maybe we should say nothing and wear nothing, as anything else could lead to our arrest.”
“This is not progress,” another person wrote: “It’s taking another step back in time.”
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Ed Sander
May 11, 2017 at 11:07 pm
Look at their faces … like a group of kittens following a swinging ball.
Does Fuxing Road Studios actually get paid for all the awkward stuff they release? Couldn’t the budget be used for something more useful … like … making the food chain safer?
I’d say it’s more damaging to China’s image than supportive.
[主页]
September 5, 2017 at 1:19 am
It’s a pity you don’t have a donate button! I’d without a
doubt donate to this brilliant blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed
to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook
group. Chat soon!
admin
September 5, 2017 at 3:42 am
Many thanks for this comment. We do greatly appreciate donations via paypal.me/whatsonweibo or https://www.whatsonweibo.com/donations/ to help support What’s on Weibo for the upkeep of the site. Thanks for sharing the blog with your group. Cheers!
Cepildedetizadora.com.br
February 19, 2018 at 10:32 am
Implantado em 1996. Pesquisa Mensal do Emprego – PME.