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Chinese State Media Publish Sesame Street-Style ‘One Belt, One Road’ Propaganda Video

With the big Beijing One Belt, One Road Summit nearing, Chinese state media have sent out a “Sesame Street”-style propaganda video on Weibo, in which singing children praise the Belt and Road initiative. Many netizens think the video is “awkward.”
Manya Koetse

Published

9 years ago

on

With the big Beijing ‘One Belt, One Road’ Summit nearing, Chinese state media have sent out a “Sesame Street”-style propaganda video on Weibo, in which singing children praise the Belt and Road initiative. Many netizens think the video is “awkward.”

Chinese state media spread a promo videoon Wednesday in which a group of children happily praise China’s “One Belt, One Road” (OBOR) initiative in English, subtitled in Chinese. The clip comes days before…

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Manya Koetse

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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4 Comments

4 Comments

  1. Ed Sander

    May 11, 2017 at 11:07 pm

    Look at their faces … like a group of kittens following a swinging ball.

    Does Fuxing Road Studios actually get paid for all the awkward stuff they release? Couldn’t the budget be used for something more useful … like … making the food chain safer?

    I’d say it’s more damaging to China’s image than supportive.

    Reply

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    February 19, 2018 at 10:32 am

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