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Chinese State Media Publish Sesame Street-Style ‘One Belt, One Road’ Propaganda Video

With the big Beijing One Belt, One Road Summit nearing, Chinese state media have sent out a “Sesame Street”-style propaganda video on Weibo, in which singing children praise the Belt and Road initiative. Many netizens think the video is “awkward.”

Manya Koetse

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With the big Beijing ‘One Belt, One Road’ Summit nearing, Chinese state media have sent out a “Sesame Street”-style propaganda video on Weibo, in which singing children praise the Belt and Road initiative. Many netizens think the video is “awkward.”

Chinese state media spread a promo video on Wednesday in which a group of children happily praise China’s “One Belt, One Road” (OBOR) initiative in English, subtitled in Chinese. The clip comes days before the Beijing One Belt, One Road Summit (May 14-15), which will welcome leaders from around the world.


The Belt and Road Song by Fuxing Road Studios posted by whatsonweibo

In the video, fifteen different children sing and dance to a Sesame Street-style song with cartoon graphics of various countries. According to the opening line, the children come from different countries along the Belt Road, also known as the Silk Road Economic Belt.

The title of the song is “The Road and Belt is How.” As noted by Sixth Tone, the word ‘how’ here alludes to the word ‘hao 好’, meaning ‘good’ in Chinese.

Mixed with laughter, the children sing:

The belt connects the land
The road moves on the sea
The promise that they hold
Is joint prosperity

We’re breaking barriers
We’re making history
The world we’re dreaming of starts with you and me

The future’s coming now, oh oh oh oh
The Belt and Road is how
We’ll share the goodness now
The Belt and Road is how

Officially announced by the Chines government in 2013, the Belt and Road is an economic initiative focused on connectivity and cooperation between China and the rest of Eurasia, meant to integrate the development strategies of dozens of countries.

The political video was made by Fuxing Road Studios (复兴路工作室), a company that often produces English-language propaganda videos on China’s policies, apparently seeking to appeal to both Chinese and Western audiences.

Quartz magazine wrote in 2015 that with its native English singers and slick productions, Fuxing Road Studios has covered numerous major China-related events, including state leaders’ overseas visits.

In 2015, Fuxing Road made headlines when it launched a curious video about the 13th Five-Year Plan in which American singers paid tribute to China’s latest policies (“Every five years in China, man / They make a new development plan (..) / It’s a huge deal, man! / Like how huge? / Huge!“).

The latest Belt and Road video was shared on Weibo by major state media outlets, including China Daily, People’s Daily, PLA Daily, Communist Youth League, China National Radio, and CCTV.

“What’s the purpose of this video? It’s awkward,” many Weibo commenters said. “It makes me feel like a kid again,” some write.

Many people commenting say they find the use of English in the video somewhat strange. “Why is it not in Chinese?,” a typical comment read: “I would have expected there to be at least a few sentences in Chinese.”

“The Road and Belt is How” is not the only ‘Belt and Road song.’ Another song was shared on social media today with a cartoon clip showing people of various countries dancing together. The video, issued by China News, has an English segment but is mainly sung in Chinese:

Try to try to try to find good friends along the Silk Road / Saluting and shaking hands / We can be good friends / The Belt and Road oh oh / Over land over sea oh oh / It’s three years old oh oh / It joins the world oh oh.”


China News: “The Belt and Road Song” posted by whatsonweibo

Although the second video also received some criticism, it seemed to be appreciated more by Chinese netizens than the Fuxing Road’s children’s song.

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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5 Comments

5 Comments

  1. Avatar

    Ed Sander

    May 11, 2017 at 11:07 pm

    Look at their faces … like a group of kittens following a swinging ball.

    Does Fuxing Road Studios actually get paid for all the awkward stuff they release? Couldn’t the budget be used for something more useful … like … making the food chain safer?

    I’d say it’s more damaging to China’s image than supportive.

  2. Avatar

    [主页]

    September 5, 2017 at 1:19 am

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    Cepildedetizadora.com.br

    February 19, 2018 at 10:32 am

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China Insight

From Hong Kong Protests to ‘Bright Future’ – The Top 3 Most Popular Posts on Weibo This Week

These are the most-read posts on Weibo this week.

Manya Koetse

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The three most-read posts on Weibo over the past week – an overview by What’s on Weibo.

The protests in Hong Kong have been dominating Chinese social media throughout August, and the past week has been no different. Two out of three most-read posts on Weibo, one of China’s most popular social media platforms, were about Hong Kong this week.

A wrap-up:

 

#1 Hundreds of Hong Kong Taxi’s Flying Chinese National Flag

Image shared by CCTV on their Weibo account.

While Hong Kong is gearing up for the 13th consecutive weekend of mass anti-government demonstrations, there are no signs of the protests fizzling out any time soon.

The Hong Kong protests started in March and April of this year against an extradition bill that would allow local authorities to detain and extradite people wanted in mainland China, and have intensified over the past weeks.

Although authorities in mainland China initially remained quiet on the topic, the Hong Kong demonstrations have been dominating the trending streams on China’s popular social media platforms for all of August.

Through videos, online posters, and slogans, Chinese state media have propagated a clear narrative on the situation in Hong Kong; namely that a group of “separatists” or “bandits” are to blame for the riots that aim to “damage public security” in Hong Kong and are “dividing the nation.”

News outlets such as People’s Daily and CCTV are sharing many stories that emphasize the One China principle and praise the Hong Kong police force. Those voices in Hong Kong speaking up for the police force and condemning protesters using violence have been amplified in Chinese media.

One story that became the number one trending post on Weibo this week is that of dozens of Hong Kong taxi drivers hanging the Chinese national flag from their cars (video).

On August 23, the taxi drivers reportedly formed a rally against violence at Tsim Sha Tsui, waving the flags and putting up signs saying “I love HK, I love China.”

The hashtag “500 Hong Kong Taxi’s Hanging up Chinese National Flags” (#香港500辆的士挂上国旗#), hosted by CCTV, attracted over 700 million views on Weibo. The CCTV post reporting on the event received over half a million likes and 47000 shares.

The commenters mostly praise the Hong Kong taxi drivers for “standing up for Hong Kong” and flying the Chinese flag.

In English-language media, it has mostly been Chinese state media reporting on the rally. Xinhua, Women of China, ECNS, and Global Times all reported on the August 23 peace rally.

CNN only shortly reported how “a number of taxis have been spotted driving around the city displaying Chinese flags — something that has not happened on this scale during previous protests” (link).

 

#2 ‘Bright Future’ Title Song for Upcoming Movie ‘The Moon Remembers All’

Over 266.000 Weibo users have been sharing a post by Chinese actor Li Xian (李现) on the title track for the new Chinese movie The Moon Remembers All or River on a Spring Night (Chinese title: 春江花月夜).

The upcoming movie itself is a very popular topic on Weibo recently, attracting 430 million views on its hashtag page alone. The movie just finished shooting and will be released in 2020.

The song titled “Bright Future” (前程似锦) is sung by Taiwanese singer Chen Linong (陈立农) and Li Xian, who are both the leading actors in the fantasy movie. The song was released on August 29.

The Moon Remembers All is produced by Edko Films and directed by Song Haolin (宋灏霖), also known for Mr. Zhu’s Summer (2017) and Fatal Love (2016).

 

#3 Interview with Hong Kong Pro-Beijing LegCo Member Junius Ho

The third most popular Weibo post of this week comes from Xia Kedao (侠客岛), a popular commentator account for the People’s Daily Overseas Edition, and concerns a live broadcasted interview with Hong Kong lawmaker and Legislative Council (LegCo) member Junius Kwan-yiu Ho.

Junius Ho (何君尧) is known as being ‘pro-Beijing’ and stirred controversy earlier this summer when a viral video showed him shaking hands with men wearing white T-shirts who allegedly were linked to the mob attacking people at the Yuen Long MTR station on July 21.

Xia Kedao describes Junius Ho as a “straightforward” politician who “speaks out for justice” and denounces “reactionaries.”

In the August 28 interview, that was live-streamed on Sina Weibo and later also written up, the Hong Kong legislator discussed the background of the protests.

Ho argues that the people with “ulterior motives” used the extradition bill for their own power struggle, distorting and exaggerating the facts behind the regulation.

The politician also partly links the protests to a “weak national consciousness” in Hong Kong due to its education curriculum and says that there have not been enough legal consequences for those participating in illegal activities and riots.

Thousands of commenters on Weibo write that they appreciate Ho for speaking out against the “pro-independence riot youth” and praise him for his “deep understanding” of mainland China.

By now, Junius Ho, who is also active on Weibo with his own account, has gathered more than half a million fans on his page.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Media

CCTV Launches Dramatic Propaganda Video Condemning Hong Kong Protests, Praising HK Police Force

This CCTV video leaves no doubt about what narrative on the Hong Kong protests it’s trying to convey.

Manya Koetse

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This week, while the protests in Hong Kong were intensifying, Chinese state broadcaster CCTV published a video on its social media channels in support of the Hong Kong Police Force. The hashtag used with the video is “HK Police, We Support You!” (香港警察我们挺你#).

“Evil will not press [us] down! A Sir [HK Officers], 1.4 billion compatriots support you!” is the sentence used to promote the video.

The video was initially issued by Xiaoyang Video (小央视频), CCTV’s short video platform, on August 13. There is a Cantonese and a Mandarin version of the same video, which is spread on various channels from Weibo to Bilibili, from YouTube to iQiyi.

“Hong Kong is not a place you can do whatever you please with” is the other message promoted in the video, that uses words such as “terrorists” and “bandits” to describe the Hong Kong protesters.

The sentence that Hong Kong is not a place “to do whatever you like with” (“香港,不是你们为所欲为的地方”) comes from one of the movie scenes incorporated in the video (Hong Kong movie Cold War 2 / 寒战2).

The video is a compilation of footage using TV dramas and movies combined with actual footage from the recent protests.

By using spectacular images and dramatic film scenes, the video conveys a dramatic narrative on the Hong Kong protests, clearly portraying the Police Force as the good guys fighting against evil.

As the video is being liked and shared by thousands of web users on various platform, one popular comment on video platform Bilibili says: “No matter whether it’s a natural disaster, or a man-made disaster, we can overcome this.”

Some of the footage used in this video comes from Firestorm, a 2013 Hong Kong action film (the first 3D Hong Kong police action film). Hong Kong police thriller films Cold War and its sequel are also used, along with Hong film The White Storm (2013), Shock Wave (2017), Tactical Unit: Comrades in Arms (2009), Kill Zone (2005), crime drama Line Walker, L Storm (2018), Project Gutenberg (2018), The Menu (2015), and Chasing the Dragon and its sequal (2017/2019).

All of the fictional segments are from made-in-Hong Kong productions.

Watch the propaganda video here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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