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China’s Belt and Road Propaganda Machine Running at Full Speed: An Overview

The Beijing ‘One Belt, One Road’ (OBOR) summit is about to take place, and the Belt and Road propaganda machine is running at full speed. Chinese state media spotlight children in promotional campaigns, and emphasize the idea of China as a harmonious global leader.

Manya Koetse

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The Beijing ‘One Belt, One Road’ (OBOR) summit is about to take place, and the Belt and Road propaganda machine is running at full speed. Chinese state media spotlight children in promotional campaigns, and emphasize the idea of China as a harmonious global leader. Here is an overview of the various recent public promo videos backed by different state media outlets, including the latest one by People’s Daily.

As the ‘One Belt, One Road’ (aka OBOR or Silk Road Economic Belt) summit takes place in Beijing on May 14-15, the promotion of this enormous development strategy is in full swing. Chinese state media outlets China Daily, CCTV, and People’s Daily have all published their own OBOR promotion clips through Youku or Weibo.

All the latest promo clips on the Belt and Road strategy have clear characteristics in common. Besides that young people and children play a major role in them, they are all global focused; they use many languages and feature people of various backgrounds.

 
1. Communist Party: The Belt and Road is How
 

Over the past week, it was especially the Sesame Street-style video with children from various countries singing about the Belt and Road that made international headlines. It was the only promotion video that was posted on Chinese social media by a wide range of official media, including China Daily, People’s Daily, PLA Daily, Communist Youth League, China National Radio, Xinhua, and CCTV.


The Belt and Road Song by Fuxing Road Studios posted by whatsonweibo

In the video, fifteen different children sing along in English to a catchy song with cartoon graphics. The political video was made by Fuxing Road Studios (复兴路工作室), a company that often produces English-language propaganda videos on China’s policies.

China’s English-language public communication videos are not necessarily only targeted at foreign audiences. The Belt and Road is How video was widely shared by official channels on Chinese social media, and was initially not even posted on YouTube. The use of an English song (providing Chinese subtitles) helps convey the idea of the Belt and Road as a very global initiative, both for Chinese and non-Chinese audiences.

Featuring a group of cute and diverse children in this clip also boosts the global image of the OBOR project, and stresses its unthreatening character. Although the Chinese government and state media have continuously represented the initiative as one of peaceful development that has no regional or military agenda, there are still international concerns over China’s strategic goals. The choice for such a “Sesame Street-style” promo video, in that sense, is quite telling; the ‘One Belt, One Road’ initiative couldn’t be represented in any cuter or more innocuous way.

Fuxing Road Studios has covered numerous major China-related events in the past, including state leaders’ overseas visits. Using pop songs and modern graphics, their videos target the younger, social-media generations. Although the company is secretive about its affiliation, The Wall Street Journal reported in 2016 that the production house is part of the Chinese Communist Party’s international department.

 
2. China Daily: Belt and Road Bedtime Stories
 

State newspaper China Daily recently launched its ‘Bedtime Stories’ campaign. It is a series of clips in which Erik Nilsson, assistant director at China Daily, tells his little daughter Lily stories about the ‘One Belt, One Road’ initiative before she goes to sleep.

These China Daily series are mainly aimed at English-speaking audiences; newspaper China Daily has pushed these videos through its official channel on YouTube, a platform that is inaccessible from mainland China. They were also posted on Weibo, but the videos made less of an impact on Chinese social media than they did on YouTube, where the last clip received over 63,000 views within 24 hours.

When China Daily introduced the first video of the bedtime series on its official Weibo account on May 9, it emphasized the video’s sentence “It is China’s idea. But it belongs to the world,” as a key sentence from the campaign. This sentence is crucial in the promotion of the idea behind the Belt and Road initiative, that emphasizes China as the harmonious leader that helps the whole world become a more prosperous place.

The concept of ‘bedtime stories’ gives China Daily the freedom to tell the story of the Belt and Road initiative in a very clear way through a father explaining the strategy to his daughter. This makes it easy for all people to understand, also for those who are not familiar with OBOR.

 
3. CCTV: Prosperous Together
 

China’s state broadcaster CCTV published its own promo video this week that shows, amongst others, children from around the world playing with miniature cars, boats, and trains that then turn into reality along the Silk Route belt (see video below). The video’s main theme is how OBOR connects the people of the world.


CCTV One Belt One Road Promo Video by whatsonweibo

The clip, titled “Together Prosperous,” ends with the slogan: “Discuss Together, Build Together, Enjoy Together” (“共商, 共建, 共享”). It very much highlights the international impact of the One Road One Belt initiative – something that is given more weight through the use of dramatic music.

As in the other clips, this public communication video also gives prominence to the role of children from different countries. The point is not that these videos are targeted at kids, but that they are the perfect propaganda messengers: they represent the new future of China and the world.

 
4. People’s Daily: WE Make It Happen
 

On May 12, another video came out which shows students from eight different countries painting together and talking about their home and interests. They mostly speak in Mandarin Chinese, but some also speak in their native languages. The students come from Hungary, Kenya, Spain, Argentia, Russia, China, Kazakstan, and Thailand.


“WE Make It Happen” – One Belt, One Road Promo… by whatsonweibo

While the other students talk about soccer, food, and dance, the Russian and Chinese students bring out the video’s main message.

“Today, I drew a bridge,” the Russian student named Mikhail says: “It connects Russia and China. Two different countries, two different nations. They can get to know each other. Every person or every nation can act as a bridge.”

The Chinese student Yu then tells: “The kite was invented by ancient Chinese people. I think they had a dream. They wanted to know the outside world. A bigger world.” The students then put their paintings together, forming the word “WE”, followed by the message: “The Belt and Road – WE make it happen.”

The video is an initiative by Communist Party newspaper People’s Daily and was shared on Weibo by various media sources, including the Global Times.

Like the other videos, the focus is on how the Belt and Road strategy connects people of various nations. It is a new kind of public promo video, as Chinese public campaigns commonly always include references to the flag of China or other national symbols like the panda or the Forbidden City; something which does not comes up in this clip.

On China, netizens have responded in different ways to the various videos. Although many people said they think the Fuxing Road Studios clip is somewhat “awkward,” the other campaigns are more popular.

Especially the “WE make it happen” campaign seems to be liked by many netizens. Many people comment on the video with: “We like WE!”

“This is a successful promo video,” one person says: “It makes people feel proud.”

The CCTV promo video also received praise on Sina Weibo. “It’s very well done,” many said.

“When I finished watching, I felt like this is the best Chinese promo video I’ve seen thus far,” one Weibo user writes.

There are also those who wonder about the role of the USA, as America seems to play no role whatsoever in the various Belt and Road promo films. But there were also those who were not surprised about America’s invisiblity in the videos: “This is the ‘One Belt, One Road’,” one person commented: “And it is China that is leading the way.”

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Insight

Exchange Student to Be Deported from China for Harassing Young Woman at University

An exchange student studying at the Hebei University of Engineering has been expelled and will soon be deported after harassing a female student.

Manya Koetse

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An exchange student from Pakistan who was studying at the Hebei University of Engineering (河北工程大学) has been expelled and detained after harassing a female student at the same university.

The incident, that is attracting much attention on Chinese social media this week, adds to the wave of recent controversies over the behavior and status of overseas students in mainland China.

On July 31, a female student at the Hebei university filed a police report against a Pakistani student who allegedly harassed her and attempted to forcefully kiss her and touch her breasts.

Screenshots of a supposed WeChat conversation between the exchange student and the female student, in which the man apologizes and claims the interaction is a “requirement for friendship,” are being shared on social media.

According to various reports, the police initially tried to mediate between the two students, which the female student refused.

Together with the school principal, the police then further investigated the case and found ample evidence of harassment after examining the university’s surveillance system.

On August 1st, the Hebei University of Engineering announced that they had expelled the student and that he will be deported from China. The announcement received more than 14,000 reactions and 150,000 ‘likes’ on Weibo.

The student is now detained at the local Public Security Bureau and is awaiting his deportation.

A photo of two officers together with a man in front of the detention center in Handan is circulating on social media in relation to this incident.

At time of writing, the hashtag page “Exchange Student to Be Deported after Molesting Female Student” (#留学生猥亵女学生将被遣送出境#) has been viewed over 310 million times on Weibo.

Among thousands of reactions, there are many who praise the Hebei university for supporting the female student after she reported the exchange student to the police.

“This may not be the best university, but at least they stand behind their students!”, some say, with others calling the university “awesome.”

Many say that the Hebei university should serve as an example for other Chinese universities to follow, with Shandong University being specifically mentioned by Weibo users.

Shandong University was widely criticized earlier this summer for its “buddy exchange program,” which was accused of being a way to arrange Chinese “girlfriends” for male foreign students.

Another incident that is mentioned in relation to this trending story is that of an exchange student who displayed aggressive behavior towards a Chinese police officer in July of this year. The student was not punished for his actions, which sparked anger on Chinese social media.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Insight

“Bolt from the Blue”: Mainland Tourists Can No Longer Independently Travel to Taiwan

Chinese tourists who were planning a solo trip to Taiwan are out of luck.

Manya Koetse

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Starting from August 1st, 2019, mainland residents can no longer individually travel to Taiwan for tourism purposes, and can only visit the island with a pre-approved travel group until further notice. The news has become top trending on Chinese social media.

After Chinese authorities announced on July 31st that China will stop issuing individual travel permits for mainland residents visiting Taiwan, the topic became one of the most-discussed topics on social media this week.

China’s Ministry of Culture and Tourism stated on its website that independent travel to Taiwan will be suspended from August 1st “in view of the current cross-strait situation.”

The brief statement announcing the ban.

State media outlet Global Times writes that the individual travel suspension is a result of “repeated provocative actions by the Tsai Ing-wen administration and secessionist forces on the island.”

Taipei Times explained the move as “another attempt to isolate Taiwan in the hope of spoiling President Tsai Ing-wen’s re-election chances.” Taiwan will hold its presidential elections in January 2020.

On Wednesday night local time, hashtags relating to the individual travel ban had gathered millions of views and comments on Sina Weibo.

 

ROC Restrictions for Mainland Travelers

 

Tourists from mainland China face restrictions when traveling to Taiwan, Republic of China (ROC), and must hold a travel permit to visit.

In July of 2008, PRC passport holders were first legally allowed to visit Taiwan for tourism purposes, but only if they joined a pre-approved group tour organized by a selected travel agency.

In 2011, these rules were relaxed after Taiwanese and mainland authorities agreed on a trial to allow mainland residents visiting Taiwan as individual tourists.

Under the terms of that ‘trial,’ mainland residents from 47 cities could apply for individual entry permits to Taiwan. These cities included places such as Beijing, Tianjin, Shanghai, Harbin, Xiamen, and others.

With Wednesday’s statement, that program is currently put on hold. According to Focus Taiwan, this is the first time Beijing authorities have banned individual travelers from visiting Taiwan since June 2011.

Mainland tourists who want to visit Taiwan will now have to go back to joining tour groups again.

The Taiwanese tourism industry relies heavily on Chinese tourists. In 2015, the year before Taiwan President Tsai Ing-wen was elected, 4.2 million mainlanders visited the island, making up 40 percent of all tourists.

 

“A Bolt From the Blue”

 

On Weibo, the “Taiwan Individual Travel” account, an information channel for tourists, called the ban “a bolt from the blue” and said that it is unclear how long the restrictions will last: “We just hope that it is temporary.”

The post received over 11,500 comments from netizens, many of whom are confused about the ban and concerned on how it will affect their personal travel plans.

“I already received my permit, can I still go?” many wondered.

According to the China International Travel Service, mainland travelers with permits issued before August 1st can still go on their planned individual trips.

In a Weibo poll answered by more than 210,000 social media users, state media outlet China Daily asked people if they would still consider visiting Taiwan after the restrictions on individual travel permits.

The China Daily poll.

While more than 10 percent indicated they would be willing to join a tour group and still visit, a staggering 89,5 percent indicated they preferred free traveling and would not go at all.

“I will go once [the mainland and Taiwan are] unified,” some popular comments said.

Discussions over the ongoing Taiwan Strait Issue often flare up on Chinese social media. In August of 2018 for example, Taipei-born actress Vivian Sung ignited a storm of criticism on Weibo for a comment she made about Taiwan being her “favorite country.”

Last November, Taipei’s Golden Horse Film Festival was overclouded by controversy due to a speech about Taiwan independence (read here). Chinese state media responded to the issue by promoting the hashtags “China Can’t Become Smaller” and “Not Even a Bit Can Be Removed from China” (#中国一点都不能少#).

“Not Even a Bit Can Be Removed from China” propaganda images spread by People’s Daily.

Earlier this year, many Chinese netizens were furious to discover that the super popular Taiwanese online game Devotion contained secret insults toward President Xi Jinping.

Although big discussions on the current Taiwan travel ban are filtered on Chinese social media, there are still some smaller threads where Weibo users are speculating about the reasons behind the move.

Some blame Taiwan leader Tsai Ing-wen, and see the latest travel measures as a way for Beijing to economically impact the island’s tourism industry to influence upcoming elections.

Others argue that the current ban is more of a “protective measure,” to make sure Chinese travelers who individually roam Taiwan will not be influenced by its election campaigns and media.

Then there are also those who think the entire issue is all about the ongoing Hong Kong protests.

Responses are overall very mixed. Although there are netizens supporting the solo travel ban, there are also those who think the measure will have an ‘opposite effect’ of that desired.

Although Weibo is mostly popular in mainland China, the social media platform is also used by Taiwanese netizens.

“I heard many of our Taiwanese online friends are happy to hear the news [about the travel restrictions]. Finally, this is something that cross-strait netizens can agree on!” one popular Beijing blogger (@地瓜熊老六) writes, sharing an online meme that shows Taiwanese scenery with the line ‘Welcome to Taiwan, without Chinese.’

Still, there are also many Weibo users who want to visit Taiwan by themselves and are just concerned about the practicalities: “So, when do you think I will be able to visit again?”

“I was just preparing to go and visit Taiwan,” one commenter writes, posting a crying emoji: “Nevertheless, I will still support China in this.”

By Manya Koetse , with contributions from Miranda Barnes

Featured image: Photo by Vernon Raineil Cenzon

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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