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China’s Belt and Road Propaganda Machine Running at Full Speed: An Overview

The Beijing ‘One Belt, One Road’ (OBOR) summit is about to take place, and the Belt and Road propaganda machine is running at full speed. Chinese state media spotlight children in promotional campaigns, and emphasize the idea of China as a harmonious global leader.

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The Beijing ‘One Belt, One Road’ (OBOR) summit is about to take place, and the Belt and Road propaganda machine is running at full speed. Chinese state media spotlight children in promotional campaigns, and emphasize the idea of China as a harmonious global leader. Here is an overview of the various recent public promo videos backed by different state media outlets, including the latest one by People’s Daily.

As the ‘One Belt, One Road’ (aka OBOR or Silk Road Economic Belt) summit takes place in Beijing on May 14-15, the promotion of this enormous development strategy is in full swing. Chinese state media outlets China Daily, CCTV, and People’s Daily have all published their own OBOR promotion clips through Youku or Weibo.

All the latest promo clips on the Belt and Road strategy have clear characteristics in common. Besides that young people and children play a major role in them, they are all global focused; they use many languages and feature people of various backgrounds.

 
1. Communist Party: The Belt and Road is How
 

Over the past week, it was especially the Sesame Street-style video with children from various countries singing about the Belt and Road that made international headlines. It was the only promotion video that was posted on Chinese social media by a wide range of official media, including China Daily, People’s Daily, PLA Daily, Communist Youth League, China National Radio, Xinhua, and CCTV.


The Belt and Road Song by Fuxing Road Studios posted by whatsonweibo

In the video, fifteen different children sing along in English to a catchy song with cartoon graphics. The political video was made by Fuxing Road Studios (复兴路工作室), a company that often produces English-language propaganda videos on China’s policies.

China’s English-language public communication videos are not necessarily only targeted at foreign audiences. The Belt and Road is How video was widely shared by official channels on Chinese social media, and was initially not even posted on YouTube. The use of an English song (providing Chinese subtitles) helps convey the idea of the Belt and Road as a very global initiative, both for Chinese and non-Chinese audiences.

Featuring a group of cute and diverse children in this clip also boosts the global image of the OBOR project, and stresses its unthreatening character. Although the Chinese government and state media have continuously represented the initiative as one of peaceful development that has no regional or military agenda, there are still international concerns over China’s strategic goals. The choice for such a “Sesame Street-style” promo video, in that sense, is quite telling; the ‘One Belt, One Road’ initiative couldn’t be represented in any cuter or more innocuous way.

Fuxing Road Studios has covered numerous major China-related events in the past, including state leaders’ overseas visits. Using pop songs and modern graphics, their videos target the younger, social-media generations. Although the company is secretive about its affiliation, The Wall Street Journal reported in 2016 that the production house is part of the Chinese Communist Party’s international department.

 
2. China Daily: Belt and Road Bedtime Stories
 

State newspaper China Daily recently launched its ‘Bedtime Stories’ campaign. It is a series of clips in which Erik Nilsson, assistant director at China Daily, tells his little daughter Lily stories about the ‘One Belt, One Road’ initiative before she goes to sleep.

These China Daily series are mainly aimed at English-speaking audiences; newspaper China Daily has pushed these videos through its official channel on YouTube, a platform that is inaccessible from mainland China. They were also posted on Weibo, but the videos made less of an impact on Chinese social media than they did on YouTube, where the last clip received over 63,000 views within 24 hours.

When China Daily introduced the first video of the bedtime series on its official Weibo account on May 9, it emphasized the video’s sentence “It is China’s idea. But it belongs to the world,” as a key sentence from the campaign. This sentence is crucial in the promotion of the idea behind the Belt and Road initiative, that emphasizes China as the harmonious leader that helps the whole world become a more prosperous place.

The concept of ‘bedtime stories’ gives China Daily the freedom to tell the story of the Belt and Road initiative in a very clear way through a father explaining the strategy to his daughter. This makes it easy for all people to understand, also for those who are not familiar with OBOR.

 
3. CCTV: Prosperous Together
 

China’s state broadcaster CCTV published its own promo video this week that shows, amongst others, children from around the world playing with miniature cars, boats, and trains that then turn into reality along the Silk Route belt (see video below). The video’s main theme is how OBOR connects the people of the world.


CCTV One Belt One Road Promo Video by whatsonweibo

The clip, titled “Together Prosperous,” ends with the slogan: “Discuss Together, Build Together, Enjoy Together” (“共商, 共建, 共享”). It very much highlights the international impact of the One Road One Belt initiative – something that is given more weight through the use of dramatic music.

As in the other clips, this public communication video also gives prominence to the role of children from different countries. The point is not that these videos are targeted at kids, but that they are the perfect propaganda messengers: they represent the new future of China and the world.

 
4. People’s Daily: WE Make It Happen
 

On May 12, another video came out which shows students from eight different countries painting together and talking about their home and interests. They mostly speak in Mandarin Chinese, but some also speak in their native languages. The students come from Hungary, Kenya, Spain, Argentia, Russia, China, Kazakstan, and Thailand.


“WE Make It Happen” – One Belt, One Road Promo… by whatsonweibo

While the other students talk about soccer, food, and dance, the Russian and Chinese students bring out the video’s main message.

“Today, I drew a bridge,” the Russian student named Mikhail says: “It connects Russia and China. Two different countries, two different nations. They can get to know each other. Every person or every nation can act as a bridge.”

The Chinese student Yu then tells: “The kite was invented by ancient Chinese people. I think they had a dream. They wanted to know the outside world. A bigger world.” The students then put their paintings together, forming the word “WE”, followed by the message: “The Belt and Road – WE make it happen.”

The video is an initiative by Communist Party newspaper People’s Daily and was shared on Weibo by various media sources, including the Global Times.

Like the other videos, the focus is on how the Belt and Road strategy connects people of various nations. It is a new kind of public promo video, as Chinese public campaigns commonly always include references to the flag of China or other national symbols like the panda or the Forbidden City; something which does not comes up in this clip.

On China, netizens have responded in different ways to the various videos. Although many people said they think the Fuxing Road Studios clip is somewhat “awkward,” the other campaigns are more popular.

Especially the “WE make it happen” campaign seems to be liked by many netizens. Many people comment on the video with: “We like WE!”

“This is a successful promo video,” one person says: “It makes people feel proud.”

The CCTV promo video also received praise on Sina Weibo. “It’s very well done,” many said.

“When I finished watching, I felt like this is the best Chinese promo video I’ve seen thus far,” one Weibo user writes.

There are also those who wonder about the role of the USA, as America seems to play no role whatsoever in the various Belt and Road promo films. But there were also those who were not surprised about America’s invisiblity in the videos: “This is the ‘One Belt, One Road’,” one person commented: “And it is China that is leading the way.”

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

China Insight

Noteworthy Weibo Moment: Qingdao Government Account Shows Support for LGBT Community

“The best official account post I’ve ever seen on Weibo.”

Wendy Huang

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Some netizens are moved to tears to see an official government account making a public statement in support of the gay community.

Just a day ahead of the 2019 International Day Against Homophobia, Transphobia, and Biphobia (May 17), a Qingdao government social media account has attracted the attention of Chinese netizens for showing support to the gay community.

On the night of May 15, the Information Office of Qingdao Municipal Government published the noteworthy post on its official Weibo account Qingdao Fabu (@青岛发布), which has over 3,8 million followers.

“In a world of equality, let all people turn away from homophobia” (“在平等世界里,让所有人不再恐同”), the post said, commenting on the recent trending news of a 15-year-old boy who came out as gay and posted a suicide note on his Weibo account.

The incident shows us the difficulty and hopelessness homosexual people are suffering. The world should be equal and free, and as the International Day Against Homophobia (#517不再恐同日#) is nearing, let’s call on the people around us to express our love of equality and kindness,” the post said.

Within a day after it was published, the Qingdao Fabu post was shared over 30,000 times and received more than 23,000 likes.

 

A Weibo Suicide Note


 

The Weibo user referred to by the Qingdao local government account had posted a lengthy letter on the night of May 14. Using an anonymous Weibo account (@用户7138253812), the author, identifying himself as a 15-year-old boy from Qingdao, came out as gay and shared his pain and grievances over the pressure he faced.

Because the boy wrote he wanted to “leave this world forever” and ended his post with a farewell, many people became worried about the boy’s mental state and whereabouts.

In the early morning of May 15, the official Weibo account of Qingdao Police (@青岛公安) posted an update, stating that the boy was found safe after running away from home.

Later that day, another post was published on the same anonymous account saying: “Thank you everyone, everything is fine.” The farewell note has since been deleted. See a full translation of the text below this article.

 

Qingdao Official Account Receives Praise


 

With its post supporting the young gay man and the LGBT community at large, the Qingdao Government official news account is receiving hundreds of comments praising them.

Besides their original post, the Qingdao government account also posted a total of nine different quotes relating to LGBT issues, including one from Taiwanese film director Ang Lee saying “There’s a Brokeback Mountain in everyone’s heart.”

Another one stresses the fact that homosexuality is not a mental illness, with yet another quote mentioning that the Netherlands became the first country in 2001 to legalize same-sex marriage.

The reposted quotes were originally published on the Weibo account of Sina Shandong (@新浪山东), the official Weibo account of Sina’s Shandong Province Branch.

As the Qingdao Weibo post is gaining more popularity on Weibo at time of writing, these are some of the popular comments below:

  • “This is so awesome for an Official Weibo account!”
  • “That an Official account would post this.. seeing this makes me tear up. I will always support equal rights.”
  •  “I’m crying, this was really sent out by an Official account.”
  • “This must be the best Official account post I’ve ever seen on Weibo.”
  • “Let’s give it up for Qingdao!”
  • “This means progress!”
  • “I’m not from Qingdao, but I will follow this account from now on. This [post] shows you have guts.”
  • “I feel proud to be from Qingdao.”
  • “I am so moved by your post. Thank you for your support. I hope your light will shine on all the people.”

Over the past few years, Chinese social media have seen many times when gay content was censored.

One important moment occurred in 2017, when the China Netcasting Services Association (CNSA, 中国网络视听节目服务协会) issued new criteria to strengthen regulations over online audio-visual content on Chinese platforms. One of the new regulations regarded the removal of online content that “displays homosexuality” (“展示同性恋等内容”), grouping homosexuality together with incest and sexual perversity as “abnormal sexual behavior.”

Although it is very noteworthy for an official government account to publish social media posts that strongly support the gay community, it is not the first time it has happened.

In July of 2017, the official account of the Communist Youth League of Fujian published a post that stated “Being gay is no disorder!” Many netizens at the time, like today, said the unexpected support moved them to tears.

Sometimes on Weibo, it’s the little posts about big matters that seem to matter the most – especially when they come from a government-run source.

 

Full Translation of Suicide Note


 

The suicide note in question has been deleted from Weibo, but The Beijing LGBT Center translated the text and posted it on its Facebook page.

Please note that the following translation is not a What’s on Weibo translation and that all credits for this translation go to the Beijing LGBT Center. Follow them on Facebook here:

I am from Qingdao and am a 15-year-old student from Laoshan No.8 Secondary School.

I am a homosexual. I never expected I would be able to utter this word.

Growing up a frail and meek boy, I am that ‘fem’ everyone is referring to. An easy target, bullied, assaulted, teased, abused, and shunned by classmates and teachers alike. This is how I grew up, and so did many other gay children. Naive as I was, I did not fight back or told anyone about my feelings. I was afraid, and am still afraid of this world. I acted strangely and they called me lunatic, but I know that was my only way to protect myself. After I tried in vain to fit in, I chose to close myself from this world, and this is how I lived my childhood.

By sheer luck, I had a short childhood. I started to realize what’s ‘strange’ with me in grade 5 or 6. I remember how I exulted when I first read about affirmative answers about gay on Zhihu (Chinese version of Quora). But I was soon overwhelmed by those derogatory, abusive, and hurtful answers. I cried the whole night and yet I put my mask back on the very next morning. What people saw as maturity in me was in fact avoidance and isolation.

Things got a little better in secondary school because I am a top student. There was less bullying but I reminded that fem guy teased and mocked at by everyone. Among the worst was my class teacher, Chen Feng. For two years he inflicted me with corporal punishments. Listening to him indoctrinating his banal views was pure suffering. I’ve got enough of his so-called masculinity values, his genders have their fixed roles, his homosexuals are modern perverts. Yet he is not alone among his peers and colleagues. I have had enough of my teachers’ cursing, smearing, ridiculing, and insulting anything related to gays. All their rubbish made me sick and isolated.

Gradually I become irritable and violent. I came out to my mother rather abruptly. Though she seemed to have acquiesced it, I was giving in to the pressure and thinking about ending everything. I have no idea what happened to me and I know choosing death is not courageous, but rather an act of cowardice. I chose to avoid my family and I knew my indifference and avoidance hurt them, especially my mom, the one person who loves me the most.

My father is a weak and arrogant scum and inflicted my mother her whole life. He broke down my door when I was most vulnerable and isolated and banged my head on the wall. At that moment, I only wished he could kill me. But he was stopped by my sister.

Just now, my so-called “family” once again stormed my room and hurled their most insulting curses at me. I realized that my mom might be the only person who can accept me in this world. Or maybe she was just pretending too.

This is not the first time I’ve thought about dying to end it all. Just a few days ago, I scaled high trying to leave all these sufferings. When I called my mom to hear her voice one last time, I hesitated, climbed down and wandered for miles away from home.

Now I have once again escaped from home with that scum’s phone in my hand. Yes, this account is my father’s. I want to tell the world what I’ve always wanted to say and to do. And then leave this world forever.

I understand living on might be the better choice. I could have a bright future and watch this world getting more open and inclusive. But I have had enough. I am sorry to have vented everything on here, and I am sorry to be so weak my entire life. I wanted to do something for this world but in reality, I can do nothing. I know, China will not have its own Stonewall; its people can put up with anything. I am losing control of emotion…

I apologize for my cowardice. To be honest, I am not innocent. But even if I had the courage to change the world, a stab in the back could have easily killed me. I have chosen to solve the radical question with the radical way.

I love you all, the kind and beautiful people of conscience, I trust you to make the world better. If there were a heaven, I will send my blessings…I wish my story will be a faint voice to your fight.”

Also read:
* Communist Youth League: “Being Gay is No Disorder!”
* Why the Gay Kisses in ‘Bohemian Rhapsody’ Won’t Make It to Chinese Cinemas
* Weibo Administration: “We’re No Longer Targeting Gay Content”
* China’s Online Gay Revolution and Rainbow Warrior Geng Le

By Wendy Huang and Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Zhejiang Movie Theatre Displays Blacklisted Individuals in Avengers Movie Preview

A special ‘trailer’ before the Avengers movie premiere showed the audience blacklisted individuals.

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A local movie theatre in the city of Lishui, Zhejiang province, showed a noteworthy ‘trailer’ before the Avengers: End Game premiere on April 24.

Chinese state tabloid Global Times reports that the sold-out premiere had a ‘surprise’ moment just before the movie was about to start: a short Public Service Announcement by the Liandu district court of Lishui displayed people who are currently on a ‘debt dodging black list.’

The short film also informed the cinema audience of potential consequences of being on a blacklist, including no traveling abroad, and no traveling by air or on high-speed trains.

According to Global Times, the local district court has registered a total of 5478 people on its blacklist since 2018.

The names and faces of more than 300 people on this list have reportedly been displayed on cinema screens, public LED screens, and on buildings. Allegedly 80 of them have since complied with court orders.

As part of China’s emerging Social Credit system project, there are public court-issued lists of ‘trust-breaking enforcement subjects’ (信被执行人名单), referring to people or companies who have failed to comply with court orders.

Individuals on the judgment defaulter blacklist system run by the court system, whose information is publicized, can risk having their photos and names displayed on local LED screens on courthouses or other buildings (Dai 2018, 26).

Blacklisted individuals on a Wuxi building (via Phoenix News).

Beyond that, they will face restrictions in various ways, from being denied bank credit to being restricted from staying in high-end hotels or traveling by air.

On Weibo, the Global Times post on the noteworthy cinema preview received over 4000 shares. The same news was also reported by CCTV and Phoenix News.

Some commenters joke about the Public Service Announcement, saying: “Blacklisters [can now say]: Mum! I was on TV! On a big IMAX screen! Together with the Avengers!”

Others leave comments in support of the measure, calling it “creative,” and saying: “This is good, we should implement this all across the country.”

“Blacklisters should be displayed on all kinds of platforms.”

“This is for people to lose on their social credit,” another commenter writes: “If you don’t want to ‘socially die’ then just fulfill your duties.”

But not everyone agrees. “People are buying a movie ticket to see their film,” one person says: “They suddenly get exposed to this kind of content that has nothing to do with them, what about their rights as a consumer?”

By Manya Koetse

References

Dai, Xin, Toward a Reputation State: The Social Credit System Project of China (June 10, 2018). Available at SSRN: https://ssrn.com/abstract=3193577 or http://dx.doi.org/10.2139/ssrn.3193577 [5.3.19].

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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