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China Memes & Viral

Online Discussions over Income: “When My Dad Was Young, His Monthly Salary Was 2000 Yuan (And I Still Earn the Same)”

Making 2000 yuan ($287) now is not the same as making 2000 yuan then. Some netizens complain that they’ll never earn as much as their dad did.

Manya Koetse

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A hashtag titled “When My Dad Was Young His Monthly Income Was 2000 Yuan” (#爸爸年轻时的工资是2000#) received 130 million views on Weibo this week and raised discussions about changes in average monthly salary, inflation, and discouraged youth.

The hashtag comes from a post by a netizen who jokingly wrote: “My dad’s salary was 2000 yuan (US$287) when he was young. My current monthly income is the same, [so] he passed the torch.”

The text contains a word joke, using the idiom xīnhuǒ xiāngchuán 薪火相传, meaning “passing on the torch” or “handing down the tradition,” but the word ‘torch’ also contains the character for ‘salary,’ reinforcing the joke of passing on salary from one generation to the next. The same blogger also posted other similar jokes in the thread.

This week, China’s National Bureau of Statistics released new statistics showing that the average annual salary for a Chinese urban, non-private sector worker in 2022 was 114,029 yuan ($16,400) while private sector workers had an average annual income of 65,237 yuan ($9375).

According to Caixin, the salary gap between the private and non-private sector have been widening since 2008, leading to employees in China’s non-private sector now earning around 75% more than people working for private-sector companies.

In 2019, China’s per capita income reached US$10,000 (Song & Zhou 2021, 1). However, in addition to the differences between the private and non-private sectors, there are also significant income gaps between urban and rural areas, as well as across different regions. Then there are also income disparities related to other things, such as differential treatment in the urban labour market of locals versus migrants.

Right now, a McDonald’s store manager in Suzhou would make a minimum monthly income of 7200 yuan ($1035), plus a 13th month pay. A restaurant staff member in Qingyuan, no experience required, would get a minimum monthly income of 2000-3000 yuan ($287-$430) according to recent online job advertisements.

In discussions surrounding the ‘my dad made 2000 yuan’ joke, many people share their own experiences of what they are making versus what their parents made.

One popular Weibo blogger (@琉玄) wrote: “I remember my dad made 3000 yuan ($430) around the year 2000. However, a lot of people are still at that level of pay nowadays. In 2000, I paid 1.5 yuan ($0.22) for a bowl of rice noodles in Hunan. In 2005 in Beijing, I could get a jianbing (Chinese pancake) for the same price. Now, a bowl of rice noodles in Shanghai will cost 38 yuan ($5.5), and jianbing prices start at 7 yuan ($1).”

“With your dad’s 2,000, he could do whatever he wanted; with your 2,000, you only can only do what your salary will get you,” one commenter wrote.

The idea that some children are still barely making more than their parents did over two decades ago – yet it buys them much less – is prevalent in online discussions.

Some Weibo users also suggest that this is a reason why so many Chinese youth are ‘lying flat’ (tǎng píng 躺平). By ‘lying flat,’ Chinese young adults from middle and lower classes basically refuse to sweat over climbing higher up the social and economic ladder. They will only do the bare minimum and believe that upward social mobility has become an unattainable goal (read more here).

Chinese political/social commentator Hu Xijin (@胡锡进) also had something to say about this issue. According to Hu, you could still find some people getting by on 2000 yuan per month in China’s more rural areas, including among farmers and fishermen. In the bigger cities, however, people could not get by with a monthly income of just 2000 yuan, and he suggests that even a cleaner in Beijing would be able to make 6000 yuan ($862) now if they work twenty days per month.

At the same time, urban, white-collar workers are seeing a declining trend in income while competition and work pressure is increasing. It is therefore not surprising, according to Hu, that they are venting online and finding some pleasure in mocking themselves. Nevertheless, Hu argues, Chinese youth is still among the most hardworking in the world.

He also reminds people that a middle income in Beijing around the year 2000 was below 2000 yuan: “If you are now in your early 20s, your dad did not make 2000 yuan as a young worker in Beijing. And if he was working a smaller city, he definitely did not make it [2000 yuan]!”

However, some people in the comment section believe that Hu’s post trivializes a serious issue and demonstrates a lack of awareness of the current realities, especially considering his position of privilege.

“Why don’t they eat meat porridge?” (Hébù shí ròumí 何不食肉糜) one commenter wrote, referring to the famous sentence attributed to Emperor Hui (259–307) of Western Jin. The story goes that when he was told that his people were starving because there was no rice, he asked why did not eat porridge with meat instead. Similar to “let them have cake” (“qu’ils mangent de la brioche“), it showed that he was oblivious to the sufferings of the common folk.

“Hu should go to the counties in Hebei and ask around, he’ll find plenty of people with a monthly pay of 2000.” “Come to Harbin, you’ll find many people on this pay here.”

Others also suggest that Hu was not right in saying that a cleaner in Beijing could earn 6000 a month by only working twenty days.

“I currently make an income of 10k, yet I still can’t afford a house, have one child, and we can just get by.”

Although many people, including Hu Xijin, suggested that it is not actually true that your dad made 2000 yuan when he was young and that you still get the same pay, some claim that it is their reality: “But really. My dad made around that amount back in the day, and now that I’m grown up, my pay is around that amount. I’m speechless.”

“I won’t even tell my dad what I’m making,” another commenter wrote: “After graduating, I just told him I’ll never make what he made.”

By Manya Koetse,

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References

Song, Ligang, and Yixiao Zhou (eds.) 2021. China’s Challenges in Moving towards a High-Income Economy. Australian National University Press.

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Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China Insight

Mbappé, Mao, and the Joke That Shall Not Be Named

Mbappé’s favorite Mao meme sparked major backlash in China. More on what the controversy reveals about political red lines, online humor, and censorship.

Manya Koetse

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RESOU 热搜 | What’s Trending in China, Explained

Here, I briefly unpack the stories making waves on Chinese social media and share what stands out to me. Don’t miss an update: become a subscriber to Eye on Digital China today.

Oh oh oh, Mbappé, all those goals, yet you lost so many points on Chinese social media over the past 48 hours.

Following his 100th goal for Real Madrid during El Clásico and finishing second on Ballon d’Or night, French football player Mbappé is all the talk on Chinese social media — not for his achievements, but for what is seen as crossing a major red line in an online interview.

On Tuesday night, a text came in from Ruixin: “I am wide awake tonight and somehow witnessed live how the footballer Kylian Mbappé was getting blocked and totally canceled on Chinese social media for his comments about Mao Zedong over the past, like, three hours 😅”

I quickly grabbed my phone and saw the flood of Mbappé posts rapidly coming in, and it was clear that people were very cross with him.

Although it was already clear that this might not blow over any time soon, by early Wednesday morning it became painfully clear how the controversy had snowballed. Dongpeng Beverage Group (东鹏), one of the many Chinese companies that signed the famous sportsman as its brand ambassador, publicly stated that it was cutting all commercial ties with Mbappé. Soon, others followed.

Dongpeng Beverage Group (东鹏): the first in a string of companies to cut ties with French footballer Kylian Mbappé.

Mbappé’s fall from grace in China has been sudden and spectacular, like a major avalanche of backlash that unfolded in one night, and it can all be traced back to one segment of an interview the footballer previously did on a French YouTube show (The Bridge) that resurfaced online — initially through Reddit and X, and then on Chinese social media apps, like football platform Dongqiudi (懂球帝).

In that segment, when asked about his favorite meme, Mbappé replied that one of the memes he finds funniest is:

🗣️ “the one where they put my face on some guy, a Chinese dictator. That really makes me laugh, I use it with my friends all the time.”

The interview segment where Mbappé shares his favorite meme: his face photoshopped onto the face of a “Chinese dictator.”

The show, created by Mbappé’s Real Madrid teammate Aurélien Tchouaméni, added the image Mbappé referred to: his face photoshopped on a Mao propaganda visual. It’s part of a series of memes that emerged in 2024 in which Mbappé’s face is edited onto the faces of dictators.1

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Chapter Dive

The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit

How the two-person animated film Niu Lai turned its “ugly” visuals, dreamcore nostalgia, and remarkable cinema journey into a nationwide participatory meme.

Manya Koetse

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A mother-and-son duo’s animated 3D film earned just 342 yuan ($US50) on opening day. Then its crude visuals turned it into a viral success, propelling it into the top ten of the year’s domestic animated releases. A meaningless ‘miracle’ or sign of shifting cultural sentiments? An explainer.

Something extraordinary has happened in Chinese cinemas this month. A tiny animated film about a yellow cow on a dreamlike adventure opened in a few hundred Chinese theaters on August 5, 2026, with zero promotion and no trailer. On its first day, the movie’s box office revenue totaled just 342 yuan (US$50).

Nobody could have expected that this microbudget indie movie, initially playing to empty seats, would become a nationwide viral hit—not because people thought it was good, but because they found it so aesthetically ugly.

The 86-minute 3D animation is titled Niu Lai (牛来, literally “Here Comes the Cow/The Cow Comes”). It was produced by just two people from Dalian: 34-year-old Xin Yumeng (信雨萌) and his mother, Sun Lifang (孙丽芳). The pair spent five years making it.

The plot follows a young calf named Niu Lai, who is too afraid to stand. In his dreams, he befriends a skylark and a young leopard on a sometimes-scary adventure, during which he grows up, loses his mother in a wolf attack, and eventually wakes up with new life lessons.

Despite being complete newcomers to the film industry, Xin and his mother handled everything themselves, from directing and writing to animation, voice acting, and music—theirs were the only two names in the end credits.

They registered the script in 2021 and, after passing the content review, received a public-screening permit in 2024. The narrative contained no apparent sensitivities, and all the paperwork was in order. A film distributor they knew reportedly helped them secure screenings at a few hundred cinemas (even though, after seeing the film’s quality, he had advised them against a theatrical release).

Around August 13-14, the movie went viral when a few netizens who saw it shared their disbelief at the primitive visuals, which contrasted sharply with the…

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