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Rock Hotpot: Why Chinese Celebrities are Opening up Their Own Hot Pot Restaurants

It remains one of China’s favorite dining styles: hot pot (火锅), also known as Chinese fondue – a dish that never seems to go out of fashion. Why are so many Chinese celebrities opening up their own hot pot restaurants?

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It is one of China’s favorite dining styles: hot pot (火锅), also known as Chinese fondue, an ancient dish that never seems to go out of fashion. In this special series, What’s on Weibo explores the latest trends in the world of Chinese hot pot. In this first issue: our recent visit to Beijing’s Rock Hotpot, owned by the popular Chinese rock band Second Hand Rose. Why is it a trend for Chinese celebrities to open up their own hot pot restaurant? (Check out our latest Weivlog here.)

It is a growing trend that started some years ago: Chinese celebrities are opening up their own hot pot restaurants across the country. Over the past few months, the celebrity hot pot boom has caught the attention of Chinese media sites and Weibo’s netizens, making ‘celebrity hotpot’ (明星火锅店) a much talked-about topic.

Alternative Beijing rock band Second Hand Rose (二手玫瑰) recently opened up its very first private hot pot place in Songzhuang, while the established celebrity hot pot chain ReLaYiHao just keeps getting more popular.

But there are also scandals; Chinese actor Bao Bei’er (包贝尔) was called out by Chinese state media earlier this year for serving fake duck blood in his hot pot joint.

Spicy hotpot served by Second Hand Rose.

Chinese hot pot (huǒguō 火锅, literally: ‘fire pot’) has a history of over 1000 years. The tradition is thought to have derived from Mongol warriors who camped outside and had dinner together, circled around a pot on the fire.

The main idea is that while the hot pot brew is kept boiling, you place fresh ingredients into the pot and cook them at the table. Nowadays, hot pot tastes vary greatly across different regions in China, but what matters most is its enjoyment: sitting with friends and family around the boiling stew, sharing food, eating slowly, and talking.

Celebrity Hot Pots

Over the past five years, it has become a trend for Chinese stars to invest in hot pot chains or start their own restaurants. As early as 2009, Taiwanese singer and actor Nicky Wu (吴奇隆) was one of the early adopters when he started a Thai-style hot pot chain by the name of Lemon Leaf (柠檬叶子). He now has three restaurants in Taiwan, and one in Beijing.

Many other celebrities followed over the past three or four years. Since September 2016, Chinese actor Ren Quan (任泉) started the hotpot chain ReLaYiHao (热辣壹号) together with fellow celebrities Li Bingbing (李冰冰) and Huang Xiaoming (黄晓明). The chain now has branches from Beijing to Nanjing, and, according to the latest media reports, is fully packed every night.

Popular Chinese actress Deng Jiajia (邓家佳), born in Sichuan, also opened up her own ‘HI hotpot’ (HI辣火锅) in Beijing last year. Celebrities Eric Tsang (曾志伟), Chyi Chin (齐秦), Xu Zhiqian (薛之谦), and many others, have all opened up their own hot pot restaurants since 2013.

Ren Quan, Li Bingbing, and Huang Xiaoming: the famous investors behind the “Re La Yi Hao” hotpot chain.

The reason China’s celebrities love the concept of hot pot is simple. With a fanbase of millions, Chinese celebrities use their fame and influence to bring business to their restaurants. Chinese actor and entrepreneur Ren Quan, for example, has a staggering 11,5 million fans on his Weibo page – the perfect place to promote his latest hot pot branch.

The threshold for opening up a hot pot eatery is also low because it does not require as much professional knowledge as needed for other types of restaurants; for hot pot, a restaurant basically has to serve its customers a proper broth and the right ingredients. There is no need to hire high-end restaurant chefs. Hot pot restaurants are relatively easy to manage and need far fewer investment costs than many other types of restaurants.

Besides the fact that they are easy to set up and manage, there are other reasons why so many Chinese celebrities are choosing for this type of restaurant. It is a dining style that is suitable for all audiences, young and old, and is popular across China; no matter if you are in Beijing, Sichuan, or China’s coastal areas, there is a strong demand for Chinese fondue and a great freedom in varying between broth flavors and ingredients.

Lastly, the concept of hot pot itself is ideal for duplicating. Since many Chinese celebrities are choosing to start hot pot chains with multiple branches, this genre makes it easy to start the same model in various places. What’s not to love about it?

The Hot Pot Pitfall

As easy as it sounds, stepping into the hot pot business is not all roses for Chinese celebrities. In March of this year, Chinese actor Bao Bei’er (包贝尔) was caught in controversy when journalists exposed that the Harbin branch of his LaZhuang Huoguo (辣庄火锅) served its customers fake duck blood, a popular hot pot ingredient. The branch passed off cheap ox blood as duck blood, which is much more expensive.

Since Bao Bei’er is the face of the restaurant, it was him who became the target of netizens’ anger. The hashtag ‘Bao Bei’ers Restaurant Exposed’ (#包贝尔火锅店被曝#) was viewed more than a million times on Weibo.

Pricy ox blood sold as ‘duck blood’ in Bao Bei’er’s hotpot restaurant.

Bao Bei’er later publicly apologized to his fans and customers, saying he took full responsibility for mismanaging his restaurants. As easy as setting up a hot pot place might be, it is essential for celebrities to ensure its service and quality. In the end, it is not the restaurant staff but the celebrity name that will be dragged through the mud if anything goes wrong.

Second Hand Rose: Rock Hotpot

Recently, another famous name has been added to the list of celebrity hot pot restaurants. Beijing rock band Second Hand Rose (二手玫瑰) opened its private hot pot diner ‘Rock Hotpot’ (摇滚火锅) in the Songzhuang art district, the biggest artist community in Beijing.

Rock Hotpot in Songzhuang, Beijing.

Lead singer Liang Long (梁龙) is a lover of both rock music and hot pot and initially opened the diner as a trial. Making all broths and sauces from scratch, each member of the band has his own soup base that reflects their personality. Customers can book their private table (there is just one private table available every night), or purchase the ingredients for takeaway hot pot.

Fresh sauces made from scratch at Rock Hotpot.

According to Liang Long, the hot pot restaurant only adds to the image of the band; both hot pot and rock music have the same powerful, quick-boiling “woosh” vibe to it.

Fans can hang out with their favorite band at Rock Hotpot.

For now, the opening of Rock Hotpot has brought Second Hand Rose nothing but good things, Liang Long told What’s on Weibo. Not only does the band enjoy experimenting with different flavors and ingredients, the restaurant also brings them closer to their fans and friends who head out to Songzhuang for a night of hot pot together.

Private dining space at Second Hand Rose’s Rock Hotpot.

In the near future, Rock Hotpot hopes to open up a bigger restaurant to welcome more fans and food lover to their Rock Hotpot. They won’t be the only Chinese celebrities to do so – having hot pot with your idol is the latest hype in the world of showbiz and Chinese fondue.


Check out our visit to Rock hotpot in this video.

Rock Hotpot Address:
Beijing, Tongzhou District, Songzhuang Town, Xiaoqiao West Street No. 34.
北京宋庄,通州区宋庄镇小堡西街34号.
Reservations / Mr Wang: 13946228228

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Celebs

Weibo Shuts Down Rumors of Tong Liya’s Alleged Marriage to CMG President Shen Haixiong

The censorship surrounding the Tong Liya story almost drew more attention than the actual rumors themselves.

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The famous actress and dancer Tong Liya (佟丽娅, 1983) has had an eventful year. After hosting the CCTV Spring Festival Gala in 2020, she performed at the CCTV Spring Festival Gala in February of 2021 and in May she announced that after seven years of marriage, she finalized her divorce with actor and director Chen Sicheng (陈思诚).

Tong Liya is of Xibe ethnicity and was born in Xinjiang. The former beauty pageant and award-winning actress is known for her roles in many films and TV series, such as those in The Queens and Beijing Love Story. She also starred in the 2021 Chinese historical film 1921, which focuses on the founding of the Communist Party of China.

This month, online rumors about Tong flooded the internet, alleging that she was recently remarried to Shen Haixiong (慎海雄, 1967), the deputy minister of the Party’s Central Propaganda Department and the President of the CMG (China Media Group), which includes CCTV, China National Radio, and China Radio International.

Some of the rumors included those claiming the actress was previously Shen’s mistress, or netizens connecting Tong Liya’s relations with such an influential and powerful person to her role at the previous CCTV Spring Gala Festival.

But these rumors did not stay online for long, and the quick censorship itself became somewhat of a spectacle. As reported by China Digital Times, the topic ‘Tong Liya’s Remarriage’ (‘佟丽娅再婚’) was completely taken offline.

Following the rumors and censorship, it first was announced that Tong reported the online rumors about her to the police, with the hashtag “Tong Liya Reports the Case to Authorities” (#佟丽娅报案#) receiving over 310 million clicks. On December 23rd, the hashtag “Beijing Police is Handling Tong Liya’s Report” (#北京警方受理佟丽娅报案#) went viral online, attracting over 1.7 billion (!) views on Weibo within three days.

The Beijing Haidian police statement on Weibo is as follows:

In response to the recent rumors on the Internet, the public security authorities have accepted Tong Liya’s report, and the case is now under investigation. The internet is not a place beyond the law, and illegal acts such as starting rumors and provoking trouble will be investigated and punished according to the law.”

The statement led to some confused responses among netizens who wanted to know more about what was actually reported and what it is the police are exactly ‘investigating.’

On Twitter, Vice reporter Viola Zhou wrote that the censorship “angered many young people,” some of whom lost their social media accounts for discussing Tong Liya’s second marriage: “It’s now prompting a mass pushback against the potential abuse of censorship power.”

In an attempt to circumvent censorship, and perhaps also ridicule it, some netizens even resorted to morse code to write about Tong Liya.

One Weibo post about the issue by Legal Daily received over 3000 comments, yet none were displayed at the time of writing.

The case is allegedly still being investigated by Beijing authorities.

By Manya Koetse

With contributions by Miranda Barnes.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Celebs

China’s Livestreaming Queen Viya Goes Viral for Fraud and Fines, Ordered to Pay $210 Million

Viya, the Queen of Taobao, is under fire for tax evasion.

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Viya, one of China’s most well-known and successful live streamers, is trending today for allegedly committing tax fraud by deliberately providing false information and concealing personal income.

The ‘Taobao queen’ Viya (薇娅, real name Huang Wei 黄薇) reportedly committed tax fraud from 2019 to 2020, during which she evaded some 643 million yuan ($100 million) in taxes and also failed to pay an additional 60 million yuan ($9.4 million) in taxes.

The Hangzhou Tax Administration Office reportedly ordered Viya to pay an amount of over 1.3 billion yuan ($210 million) in taxes, late payment fees, and other fines. On Monday, a hashtag related to the issue had garnered over 600 million views on Weibo (#薇娅偷逃税被追缴并处罚款13.41亿元#).

Viya made headlines in English-language media earlier this year when she participated in a promotional event for Single’s Day on October 20th and managed to sell 20 billion yuan ($3.1 billion) in merchandise in just one live streaming session together with e-commerce superstar Lipstick King.

China has a booming livestreaming e-commerce market, and Viya is one of the top influencers to have joined the thriving online sales industry years ago. When the e-commerce platform Taobao started their Taobao Live initiative (mixing online sales with livestreams), Viya became one of their top sellers as millions of viewers starting joining her channel every single day (she livestreams daily at 7.30 pm).

With news about Viya’s tax fraud practices and enormous fines going viral on Chinese social media, many are attacking the top influencer, as her tax fraud case seems to be even bigger than that of Chinese actress Fan Bingbing (范冰冰).

Chinese actress Fan Bingbing went “missing” for months back in 2018 when she was at the center of a tax evasion scandal. The actress was ordered to pay taxes and fines worth hundreds of millions of yuan over tax evasion. The famous actress eventually paid approximately $128,5 million in taxes and fines, less than Viya was ordered to pay this month.

Like Fan Bingbing, Viya will also not be held criminally liable if the total amount is paid in time. This was the first time for the e-commerce star to be “administratively punished” for tax evasion.

Around 5pm on Monday, Viya posted a public apology on her Weibo account, saying she takes on full responsibility for the errors she made: “I was wrong, and I will bear all the consequences for my mistakes. I’m so sorry!”

It is not clear if she will still do her daily live stream later today and how this news will impact Viya’s future career.

Update: Vaya’s live stream was canceled.

Update 2: Vaya’s husband also issued an apology on Weibo.

Update 3: Taobao has suspended or ‘frozen’ (“冻结”) Vaya’s livestreaming channel. Her Taobao store is still online.

By Manya Koetse

With contributions by Miranda Barnes.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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